Simplified Marketing | Marketing Strategies for Service Providers

Bianca Smith
  • 5.0 (23)
  • MARKETING
  • UPDATED WEEKLY

Simplified Marketing is a podcast for service providers who know marketing matters, but don’t want to manage it all on their own anymore. If you’ve shown up, tried to stay consistent, and felt how quickly marketing turns into another responsibility competing for your time and energy, you’re in the right place. This show is about simplifying your marketing through storytelling, clarity, and systems that actually fit your life and business. We’ll talk about staying visible without burning out, protecting your voice when you outsource, and building marketing that sounds like you, not templates or trends. I’m Bianca, a strategic marketing partner, and each episode is here to help you feel supported, grounded, and clear about how you show up without carrying everything alone.

  1. 1D AGO

    70. Marketing in Seasons (Not Algorithms)

    Marketing advice loves to focus on algorithms, schedules, and “showing up every day,” but real life doesn’t work that way. In this episode, I talk about why marketing works better when you think in seasons instead of urgency and how to stay visible without forcing yourself through burnout.   I share how life, energy, and business seasons all impact the way we show up in our marketing, and why consistency doesn’t mean perfection or doing everything all the time. This episode is about giving yourself permission to simplify, honor where you are, and build marketing that supports your life instead of competing with it.     In this episode, I talk about: Why marketing urgency creates unnecessary pressure The difference between life seasons, energy seasons, and business seasons What consistency really looks like when life is full Why you don’t need every platform in every season How systems and support keep your marketing steady during low-capacity times   Book a Free Call: https://beesimplified.com   Let’s Connect: LinkedIn: https://www.linkedin.com/in/biancamarissasmith/ Instagram: https://www.instagram.com/beesimplified

    12 min

  2. FEB 11

    69. What I’m Actually Seeing on Instagram Right Now

    I take you behind the scenes of my Instagram market research and break down what’s really working, what’s being skipped, and why human-centered content is cutting through the noise. I share what I’m seeing across Stories, the feed, and Reels and how I’m applying these insights to my own content and my clients’ strategies without chasing trends or burning out.   In this episode, I talk about: Why social media feels heavier and noisier than ever What’s actually getting attention on Instagram right now Why Stories feel more human than the feed The content formats people are skipping (and why) How being “less polished” can actually build more trust   Episodes discussed: Episode 68: Why Consistency Without Strategy Doesn’t Work   Book a Free Call: https://beesimplified.com   Let’s Connect: LinkedIn: https://www.linkedin.com/in/biancamarissasmith/ Instagram: https://www.instagram.com/beesimplified

    22 min

  3. FEB 4

    68. Why Consistency Without Strategy Doesn’t Work

    Everyone says “just be consistent” but no one explains what that actually means. In this episode, I break down what consistency really looks like in marketing, why it feels so hard, and how to simplify your strategy so it actually sticks.   In this episode I talk about:  Why “be consistent” is incomplete advice The difference between hustle and sustainable structure How strategy impacts consistency Why trying to do everything leads to burnout One simple way to make consistency easier   Book a Free Call: https://beesimplified.com   Let’s Connect: LinkedIn: https://www.linkedin.com/in/biancamarissasmith/ Instagram: https://www.instagram.com/beesimplified

    16 min

  4. JAN 28

    67. The Messy Middle of Marketing

    Marketing is rarely clean or perfectly timed. Life happens. Businesses shift. Priorities change. And sometimes the best thing you can do is stop forcing everything to look polished and start moving with what’s real.   In this episode of Simplified Marketing, I’m talking about the messy middle of marketing, what it actually looks like when life, business, and growth don’t follow a neat timeline.   In this episode I talk about: Why January didn’t feel like a “fresh start” this year and why that’s okay What work-life integration really looks like (especially in seasons of motherhood) Why I shifted from agency life back to being a solopreneur The hardest business decision I had to make  Why flow, not hustle, is guiding how I build my business and help clients market sustainably   If you’ve been feeling behind, scattered, or unsure how to market consistently while still living your life, this episode is for you.     Book a Free Call: https://beesimplified.com   Let’s Connect: LinkedIn: https://www.linkedin.com/in/biancamarissasmith/ Instagram: https://www.instagram.com/beesimplified

    16 min

  5. 11/26/2025

    66. A Heart-to-Heart Recap: Life & Business in 2025 and What’s Next for 2026

    LinkedIn, Instagram, AI, algorithms, content chaos… 2025 was a lot.   If you’ve felt whiplash trying to market your firm this year, you’re not alone.   In this episode, I’m pulling back the curtain on what 2025 really looked like for me as a marketer, mom, empty nester, and business owner living in Spain plus how I’m shifting into 2026 with more flow and less forcing.   In this episode, I chat about: ✨ Why my word of the year was “reset” (and how that actually played out) ✨ The messy middle of empty nesting, business pivots, and solitude ✨ Stepping away from the agency model and back into solopreneur life ✨ Why social feels noisy, numbing, and weird and what’s actually going on ✨ Instagram, LinkedIn, Threads, Facebook: where I’m showing up in 2026 (and why) ✨ My new word for 2026, “flow,”  and what it means for your marketing   If you’ve been wondering how to show up next year without burning out, this one’s for you. Work with Me: Services - Bee Simplified     Let’s Connect: LinkedIn: https://www.linkedin.com/in/biancamarissasmith/  Instagram: http://www.instagram.com/beesimplified.com

    14 min

  6. 11/19/2025

    65. How Financial Pros Can Market Their Firm in 2026 Without Burning Out

    Marketing for financial pros can feel like you’re juggling spreadsheets, deadlines, expectations… and then somehow, you’re also expected to be a full-time content creator.   Let’s dig into how you can simplify your marketing, protect your energy, and build a rhythm that actually works for your life and business.   In this episode, I break down: ✨Why most financial pros burn out with marketing (and how to break the cycle) ✨ How a simple “content hub” saves you hours ✨ Why your natural rhythm matters more than any content calendar ✨ How AI is impacting visibility, search, and the way clients find you ✨ Why email marketing is still wildly underrated in the financial space ✨ What to focus on going into 2026 so your marketing supports you and doesn’t drain you  ✨ What to analyze now so you stop wasting time on platforms that aren’t working   Episodes Mentioned: Episode 42 What’s Actually Working on LinkedIn Right Now (Financial Edition) Episode 54 From Agency to Me: The Soft Rebrand Story Episode 57 The Marketing Metrics That Grow Your Accounting Firm     Grab Your Free Content Hub: The Simplified Content Hub - Bee Simplified     Book One Of My Services Services - Bee Simplified     Let’s Connect LinkedIn: https://www.linkedin.com/in/biancamarissasmith/  Instagram: http://www.instagram.com/beesimplified.com

    20 min

  7. 11/12/2025

    64. Making SEO Simple (and Compliant) w/ Beth Chernes

    SEO can feel vague, but for financial firms it’s one of the most reliable ways to grow beyond referrals while staying compliant.    In this guest convo, Beth Chernes from Beth Chernes & Co breaks down practical, video-first SEO, keyword research that starts with client language, and simple website fixes that build trust and convert.   In this episode, I sit down with Beth, to chat about: What “search everything” SEO really means for financial firms in 2025  How to use video-first SEO to get your content found and drive qualified leads Simple keyword strategies that start with your clients’ language, not just data How long it actually takes to see results  The biggest website mistakes costing firms leads and how to fix them Grab your free resource from Beth:   Million Dollar SEO Playbook:  https://bethchernes.co/million-dollar-seo-playbook About the Guest:   Beth Chernes, J.D., is an SEO strategist and digital marketer who started her boutique agency, Beth Chernes & Co., in 2020 with a mission to help financial firms, B2B companies, and nonprofits achieve measurable results from their websites. She’s known for her approachable style, clear communication, and results that speak for themselves: helping clients generate millions in revenue through organic search. When she’s not deep in data, Beth is recognized as an award-winning volunteer and is happiest spending time with her family which is often at Disney or planning their next getaway. Connect with Beth below:   LinkedIn: https://www.linkedin.com/in/bethchernes/ Facebook: https://www.facebook.com/BethCWrites Instagram: https://www.instagram.com/bethcwrites/

    19 min

  8. 11/05/2025

    63. Finding a Marketing Home Base for Your Accounting Firm

    LinkedIn might feel like the “suit and tie” of social media… but your real growth comes from picking a home base; the one place you’ll consistently show up with clear messaging and value.   In this episode, I break down:   What a “marketing home base” is and why it matters How to pick the platform that fits you (and your ideal client) The case for choosing depth over being everywhere How to research where your clients actually hang out A realistic six-month test-and-adjust plan Which platforms fit which goals     Book a 1:1 Marketing Clarity Session Need personalized clarity on your content, platform, or messaging? I now offer One Problem → One Solution consultations for $147 and you walk away with a simple, customized one-page marketing action plan. Book Here:  https:/beesimplified.com     Let’s Connect LinkedIn: https://www.linkedin.com/in/biancamarissasmith/  Instagram: http://www.instagram.com/beesimplified.com

    15 min
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About

Simplified Marketing is a podcast for service providers who know marketing matters, but don’t want to manage it all on their own anymore. If you’ve shown up, tried to stay consistent, and felt how quickly marketing turns into another responsibility competing for your time and energy, you’re in the right place. This show is about simplifying your marketing through storytelling, clarity, and systems that actually fit your life and business. We’ll talk about staying visible without burning out, protecting your voice when you outsource, and building marketing that sounds like you, not templates or trends. I’m Bianca, a strategic marketing partner, and each episode is here to help you feel supported, grounded, and clear about how you show up without carrying everything alone.

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