The Six-Figure Doula: For career birth workers building sustainable, high-income businesses

Lisa Vee
  • 5.0 (36)
  • Marketing
  • Updated Weekly

For the doula or perinatal pro who knows this work changes lives and deserves to pay well. For the woman who’s done undercharging, overgiving, and second-guessing herself. For the one who’s ready to build a sustainable, profitable business without selling her soul or burning herself out. On The Six Figure Doula Podcast, we talk about the conversations most doulas avoid: Money, pricing, and premium offersSales without pressure, manipulation, or bro-marketingBuilding visibility & magnetic marketing that actually attracts aligned clientsLeadership, identity, and the mindset shifts required to growSimplifying your business instead of piling on more noiseThis isn’t a podcast about doing more. It’s about doing less- better. You won’t find hustle culture here.You won’t find watered-down social media advice or “try this trend” strategies.And you definitely won’t find permission to stay small. You’ll find honest reflections, real sales strategy, and direct conversations about what it actually takes to become a booked-out, confident, well-paid doula. This podcast is for you if: You want premium clients who respect your workYou’re ready to sell with integrity and certaintyYou’re done explaining or justifying your pricesYou want freedom, not chaos disguised as “passion”You’re all-in on building something that lastsIf you’re looking for comfort, this isn’t it.If you’re looking for clarity, conviction, and a business that supports your life-you’re in the right place. Welcome to The Six Figure Doula Podcast. Let’s build something real.

  1. 3d ago

    106. My Doula Business Feels Stuck, Is It My Strategy Or Something Else?

    Have you ever looked back at a decision you made inside of your business and thought... "What was I thinking?" A few days ago, I shared a Reel about the "unhinged" things I did during the first year of my doula business, and the response was incredible.  But what most people saw as impulsive or risky, I now see as the decisions that completely changed the trajectory of my life. But this episode isn't really about those decisions. It's about what they required of me. Because I've realized the biggest thing holding most doulas back isn't strategy...it's waiting until they feel confident enough to act. If you're stuck waiting for more experience, more certainty, or the "perfect time," this conversation is for you. What investing $8,000 in one room taught me about identity and growthWhy saying yes before you're ready can completely change your lifeThe real reason I launched before I felt preparedWhy I refused to choose between motherhood and building a successful businessThe mindset shift that helped me stop waiting for proof and start creating itReady to Build Your Own 10K Doula Month? If this episode challenged you to think bigger, don't stop here. Join me LIVE on July 21 for my free workshop: 10K Doula Months Start This Summer: The 90-Day Six Figure Doula Revenue Roadmap I'll show you the exact framework I use to help doulas stop relying on referrals and start creating consistent, predictable revenue—without posting more, collecting more certifications, or waiting for the "right time." Register here now! Because by Labor Day, there will be two kinds of doulas: The ones still waiting... And the ones who decided this summer was the summer everything changed. Struggling to grow your doula business? Tired of chasing prospects online? Imagine effortlessly attracting your dream clients and consistently generating a steady income month after month.  ⬇️ START HERE ⬇️ FREE Business Audit: Doula Revenue Bottleneck Analysis Learn more about Six Figure Doula

  2. Jul 7

    105. How to Stop Letting Summer Slow Down Your Doula Business

    What if the thing standing between you and the doula business you want... isn't time...it's the story you're telling yourself? In this episode, I'm pulling back the curtain on one of the biggest mindset shifts I've made as both a mother and a business owner. We're talking about the guilt, the expectations, the pressure to "do it all," and why so many ambitious doulas unknowingly build businesses that compete with the life they're actually trying to create. I share the practical changes I've made to protect my time, create more presence with my son, and build a business that supports my family instead of stealing me away from it. If you've ever felt torn between being the mother you want to be and the entrepreneur you know you're capable of becoming, this conversation is for you. You just need a business designed to make both possible. ✨ Ready to make this your breakthrough season? Join me LIVE for my free workshop, 10K Months Start This Summer, where I'll walk you through the exact 90-day roadmap to create more consistent inquiries, stronger consultations, and predictable revenue—without relying on referrals. Reserve your free seat here. By September, there will be two kinds of doulas: The ones hoping referrals pick back up... ...and the ones who spent the summer building the business that changed everything. I know which one I'm rooting for. Struggling to grow your doula business? Tired of chasing prospects online? Imagine effortlessly attracting your dream clients and consistently generating a steady income month after month.  ⬇️ START HERE ⬇️ FREE Business Audit: Doula Revenue Bottleneck Analysis Learn more about Six Figure Doula

  3. Jun 30

    104. This Podcast Isn’t For Every Doula Anymore, Sorry

    I'm not changing who I am...but I'm finally getting crystal clear about who I'm here to serve. For a long time, I tried to create content for every doula. The brand-new doula. The side-hustle doula. The doula hoping referrals would eventually be enough. But I've realized that's not who I come alive coaching. In this episode, I'm sharing why I've narrowed my niche, the role money really plays in birth work, why I believe ambition and motherhood belong together, and why this podcast isn't for every doula anymore. If you've ever felt guilty for wanting more than "coffee money" from your business, or you've been told you're "too ambitious" for doula work, this conversation is for you. In This Episode You'll Hear: Why I've refined who this podcast is forMy perspective on money, impact, and legacy in birth workWhy I believe ambitious mothers are changing the future of the doula professionWho I'm no longer trying to serve—and whyThe movement I'm building for doulas who refuse to choose between motherhood and success***Register for My Free Live Workshop*** If this episode resonated with you, I want to personally invite you to my free live workshop: 10K Doula Months Start This Summer: The 90-Day Six Figure Doula Revenue Roadmap Inside this workshop, I'll show you exactly how I help career-doulas stop relying on referrals and start creating predictable monthly revenue (without posting 24/7 or hoping inquiries magically appear). This is the roadmap to building a profitable, sustainable doula business before Labor Day Because by the end of the summer, there will be two kinds of doulas: The ones hoping referrals pick back up... ...and the ones who quietly spent the summer building the business that changes everything. If you're ready to become the second woman, I'd love to have you there. Register now and save your seat. Struggling to grow your doula business? Tired of chasing prospects online? Imagine effortlessly attracting your dream clients and consistently generating a steady income month after month.  ⬇️ START HERE ⬇️ FREE Business Audit: Doula Revenue Bottleneck Analysis Learn more about Six Figure Doula

  4. Jun 23

    103. How One Lesson From My Dad Shaped My Entire Life (and Doula Business)

    What if the biggest thing standing between you and your next level isn't a lack of talent, strategy, or opportunity... But your willingness to invest in yourself? In this episode, I'm sharing a deeply personal story about how my dad taught me the principles of investing from a young age, helping me build an investment portfolio long before I ever became an entrepreneur.  Those lessons didn't just shape how I think about money- they shaped how I think about growth, leadership, business, and legacy. Over the last year alone, I've invested tens of thousands of dollars into coaching, mentorship, masterminds, conferences, and personal development. In this episode, I'm pulling back the curtain on why. We'll talk about: ✨ The difference between spending money and making investments ✨ Borrowed belief and why proximity matters ✨ Accountability, hyper-focus, and faster decision-making ✨ The logical business reasons to invest, including ROI and tax advantages ✨ Why investing in yourself isn't just a business decision- it's a legacy decision If you've been sitting on the fence about your next investment, this episode may completely change the way you think about growth. Because the most expensive decision isn't always investing. Sometimes it's staying exactly where you are. Loved this episode and want to help fellow doulas find it? Take 3 minutes to leave a rating and a review- take a screenshot and DM the pic to me on IG @thelisavee or send it thru my website so I can gift you my Booked AF Toolkit ($197 value!). Struggling to grow your doula business? Tired of chasing prospects online? Imagine effortlessly attracting your dream clients and consistently generating a steady income month after month.  ⬇️ START HERE ⬇️ FREE Business Audit: Doula Revenue Bottleneck Analysis Learn more about Six Figure Doula

  5. Jun 16

    102. From Invisible to Unforgettable: I Audited 68 Doula Businesses. Here's The Missing Piece {Part 5}

    🎉 100 EPISODE GIVEAWAY- LAST CHANCE!!! Leave an honest rating and review of The Six Figure Doula Podcast, send me a screenshot, and I'll gift you my Booked AF Toolkit + Slay Your Consult Bundle (a $197 value) completely free. Because visibility might open the door. But leadership is what changes lives. What if the thing holding your doula business back isn't your content... it's your ability to lead? In this final episode of the From Invisible to Unforgettable series, I'm sharing the biggest realization I've had after coaching hundreds of doulas: The problem usually isn't visibility. It's what happens after someone finds you. Because getting seen is one thing. Helping someone move from uncertainty to decision is another. We're recapping the biggest lessons from this series—from standing out in a crowded market, to embracing what makes you different, to becoming known for something specific, to leading more powerful consultations. And we're talking about the one thing that ties it all together: Sales. Not the pushy version. The leadership version. The kind that helps people find clarity, make decisions, and move forward. In this episode, you'll learn: ✨ Why visibility alone won't book you out ✨ Why sales skills are actually life skills ✨ The real reason so many doulas stay stuck ✨ How leadership impacts every area of your business ✨ Why helping people make decisions is one of the greatest gifts you can give them Struggling to grow your doula business? Tired of chasing prospects online? Imagine effortlessly attracting your dream clients and consistently generating a steady income month after month.  ⬇️ START HERE ⬇️ FREE Business Audit: Doula Revenue Bottleneck Analysis Learn more about Six Figure Doula

  6. Jun 9

    101. From Invisible to Unforgettable: Why Pregnant and Postpartum Mothers Still Don't Hire You As Their Doula {Part 4}

    What if the reason mothers aren't hiring you has nothing to do with your pricing, your package, or your experience? For years, I believed that if a mother trusted me, she'd hire me. But after listening to hundreds of doula consultations and coaching doulas all over the world, I realized something surprising: The problem wasn't trust. The problem was clarity. In this episode, you'll learn ✨ The difference between gathering information and creating transformation ✨ The consultation mistake that keeps doulas hearing "I need to think about it" ✨ How to help women move from uncertainty to clarity ✨ The hidden cost of long, rapport-heavy consultations ✨ What the best coaches, mentors, and therapists do differently If you've ever left a consultation feeling frustrated... If you've ever wondered why women love you but still don't hire you... you need to tune in. 🎉 EPISODE 100 GIVEAWAY 🎉 This month, to celebrate 100 episodes of The Six Figure Doula Podcast, I'm giving away TWO of my most requested resources completely free: 🔥 Booked AF Toolkit 🔥 Slay Your Consult Bundle Together they're valued at $197. Here's how to claim them: Leave an honest rating and review for the podcast.Take a screenshot.DM it to me on Instagram @thelisavee or send it through my website.Just my way of saying thank you for helping more doulas find these conversations and build businesses they love. Thank you for listening. ❤️ Struggling to grow your doula business? Tired of chasing prospects online? Imagine effortlessly attracting your dream clients and consistently generating a steady income month after month.  ⬇️ START HERE ⬇️ FREE Business Audit: Doula Revenue Bottleneck Analysis Learn more about Six Figure Doula

  7. Jun 2

    100. From Invisible to Unforgettable: The Thing I Finally Stopped Fighting Against In My Doula Business {Part 3}

    🎉 EPISODE 100 GIVEAWAY 🎉 To celebrate 100 episodes of The Six Figure Doula Podcast, I'm giving away TWO of my most requested resources completely free: 🔥 The Booked AF Toolkit 🔥 The Slay Your Consult Bundle Together, they're valued at $197. Here's how to get them: Leave an honest review for the podcast.Take a screenshot of your review.DM it to me on Instagram @thelisavee or send it through my website.Just my way of saying thank you for helping me reach this milestone and helping more doulas discover these conversations. Now let's get into today's episode... I want you to imagine walking into a restaurant that serves Italian food, Mexican food, sushi, pizza, seafood, breakfast, steak, coffee, and desserts. Sounds impressive, right? But what are they actually known for? That's the question that completely changed my business. In Part 3 of the From Invisible to Unforgettable series, I'm sharing one of the biggest branding breakthroughs I've ever had! We're talking about: ✨ Why trying to be known for everything makes you forgettable ✨ The "restaurant problem" destroying many doula brands ✨ How I stopped fighting the thing I actually wanted to be known for ✨ Why sales skills are life skills ✨ The difference between visibility and conversion ✨ Why most doulas are trying to solve a sales problem with a content solution ✨ How getting radically clear on ONE thing can transform your business If you've ever struggled to explain what makes you different... This episode is for you. Struggling to grow your doula business? Tired of chasing prospects online? Imagine effortlessly attracting your dream clients and consistently generating a steady income month after month.  ⬇️ START HERE ⬇️ FREE Business Audit: Doula Revenue Bottleneck Analysis Learn more about Six Figure Doula

  8. May 26

    99. From Invisible to Unforgettable: The Branding Mistake Making Your Doula Business Forgettable {Part 2}

    In this episode, I’m getting painfully honest about something I think so many women silently experience… what happens when you slowly start abandoning yourself in order to be easier to love. I’m sharing the deeper story behind why I care so much about visibility, branding, self-expression, and helping doulas stop watering themselves down online — because this work has never really just been about Instagram bios or marketing strategy for me. It’s about identity. It’s about the years I spent believing I was too much:  too emotional,  too loud,  too expressive,  too ambitious,  too visible. And how slowly — through relationships, conditioning, fear of judgment, and fear of rejection — I started shrinking myself without even realizing it. In this conversation, I open up about:  ✨ my first marriage and how I lost myself in tiny edits  ✨ the emotional cost of becoming “digestible”  ✨ why visibility feels unsafe for so many women  ✨ the surprising role dance played in helping me reclaim myself  ✨ how self-expression impacts business, confidence, and magnetism  ✨ why so many doulas struggle online even with “good strategy”  ✨ and why the goal of branding is not to remove yourself from your message… but reveal yourself more clearly If you’ve ever felt like you need to tone yourself down to be accepted…  If you’ve been hiding parts of yourself online…  If your content feels flat, filtered, or emotionally disconnected… this episode is for you. And if you want support making your brand feel more human, emotionally connective, and memorable… I do offer personalized Doula IG Bio Audits where I review your bio, messaging, positioning, and first impression so your page actually sounds like YOU. Snag one here or DM me the word AUDIT on Instagram.  Struggling to grow your doula business? Tired of chasing prospects online? Imagine effortlessly attracting your dream clients and consistently generating a steady income month after month.  ⬇️ START HERE ⬇️ FREE Business Audit: Doula Revenue Bottleneck Analysis Learn more about Six Figure Doula

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For the doula or perinatal pro who knows this work changes lives and deserves to pay well. For the woman who’s done undercharging, overgiving, and second-guessing herself. For the one who’s ready to build a sustainable, profitable business without selling her soul or burning herself out. On The Six Figure Doula Podcast, we talk about the conversations most doulas avoid: Money, pricing, and premium offersSales without pressure, manipulation, or bro-marketingBuilding visibility & magnetic marketing that actually attracts aligned clientsLeadership, identity, and the mindset shifts required to growSimplifying your business instead of piling on more noiseThis isn’t a podcast about doing more. It’s about doing less- better. You won’t find hustle culture here.You won’t find watered-down social media advice or “try this trend” strategies.And you definitely won’t find permission to stay small. You’ll find honest reflections, real sales strategy, and direct conversations about what it actually takes to become a booked-out, confident, well-paid doula. This podcast is for you if: You want premium clients who respect your workYou’re ready to sell with integrity and certaintyYou’re done explaining or justifying your pricesYou want freedom, not chaos disguised as “passion”You’re all-in on building something that lastsIf you’re looking for comfort, this isn’t it.If you’re looking for clarity, conviction, and a business that supports your life-you’re in the right place. Welcome to The Six Figure Doula Podcast. Let’s build something real.

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