The Six-Figure Doula: For career birth workers building sustainable, high-income businesses

Lisa Vee
  • 5.0 (36)
  • Marketing
  • Updated Weekly

For the doula or perinatal pro who knows this work changes lives and deserves to pay well. For the woman who’s done undercharging, overgiving, and second-guessing herself. For the one who’s ready to build a sustainable, profitable business without selling her soul or burning herself out. On The Six Figure Doula Podcast, we talk about the conversations most doulas avoid: Money, pricing, and premium offersSales without pressure, manipulation, or bro-marketingBuilding visibility & magnetic marketing that actually attracts aligned clientsLeadership, identity, and the mindset shifts required to growSimplifying your business instead of piling on more noiseThis isn’t a podcast about doing more. It’s about doing less- better. You won’t find hustle culture here.You won’t find watered-down social media advice or “try this trend” strategies.And you definitely won’t find permission to stay small. You’ll find honest reflections, real sales strategy, and direct conversations about what it actually takes to become a booked-out, confident, well-paid doula. This podcast is for you if: You want premium clients who respect your workYou’re ready to sell with integrity and certaintyYou’re done explaining or justifying your pricesYou want freedom, not chaos disguised as “passion”You’re all-in on building something that lastsIf you’re looking for comfort, this isn’t it.If you’re looking for clarity, conviction, and a business that supports your life-you’re in the right place. Welcome to The Six Figure Doula Podcast. Let’s build something real.

  1. 15h ago

    112. I’m Pregnant. And I Refuse to Disappear.

    I’m pregnant. And after five pregnancies, loss, fear, hope, and a hell of a lot of uncertainty… saying those words out loud still feels surreal. But this episode isn’t just a pregnancy announcement. Because something has happened since finding out this baby is coming that I didn’t expect.. In this episode, I’m taking you inside one of the most vulnerable seasons of my life- and officially opening the door to a new chapter I’m calling Building Both. For the next six-plus months, I’m bringing you behind the scenes while I build a baby AND the next evolution of Six Figure Doula.  I don’t know exactly what this is all going to look like on the other side. And for once, I don’t want to wait until I do to let you in. And if you’re building something bigger too, I want you with me on September 22. I’m hosting a brand-new, completely FREE, LIVE masterclass for doulas who are ready to get f*****g good at the handful of skills that actually create clients- and stop relying on inconsistent referrals to determine their income. Seats are limited!! And when you register, you’re also getting access to a juicy bonus I have never, ever offered before (seriously, it's so damn good!) I’m keeping that part a little mysterious for now (until you register). Grab your free seat HERE before they’re gone. We’re building both. Struggling to grow your doula business? Tired of chasing prospects online? Imagine effortlessly attracting your dream clients and consistently generating a steady income month after month.  ⬇️ START HERE ⬇️ FREE 3 Must-Ask Consult Questions to Book Yourself Out FREE Business Audit: Doula Revenue Bottleneck Assessment Learn more about Six Figure Doula

  2. Aug 25

    111. Your Doula Consult Went Great... Until It Didn't

    She loved your energy. She opened up about her birth. You connected instantly. The conversation felt easy. You hung up thinking, there's no way she's not booking. Then comes: "I need to think about it." "I need to talk to my husband." Or worse... silence. And your first instinct might be to blame your price or the other doula she's interviewing. But what if you're losing the sale somewhere completely different? In this episode, I'm breaking down five mistakes I've repeatedly spotted while auditing real doula consultations- and most of them look like things you're supposed to be doing. Building rapport. Educating. Explaining your value. Giving her options. Giving her space to decide. You know that connection is one of your greatest strengths.. But connection without leadership creates hesitation. And hesitation doesn't convert. We're getting into the tiny moments that can completely change the outcome of a consultation, what happens after you say your price, why giving a mother more options can actually make the decision harder, and the place I see doulas unknowingly abandon the sale altogether. And if your immediate thought is, "But Lisa, I just need more inquiries..." Listen to this episode before you spend another minute trying to create them. Because more leads won't fix a conversion problem. And you may be much closer to consistent $10K months than you think.  Struggling to grow your doula business? Tired of chasing prospects online? Imagine effortlessly attracting your dream clients and consistently generating a steady income month after month.  ⬇️ START HERE ⬇️ FREE 3 Must-Ask Consult Questions to Book Yourself Out FREE Business Audit: Doula Revenue Bottleneck Assessment Learn more about Six Figure Doula

  3. Aug 18

    110. My Client Asked for a Refund...and Doula.. It Devastated Me

    My coaching client asked me for a refund. And it devastated me. At the time, I thought it meant I needed to become a better coach. Give more.  Work harder to make sure no client could ever leave my world disappointed again. Years later, I realize I learned the wrong lesson. Because there’s a massive difference between someone who wants the transformation and someone who is willing to participate in creating it. In this episode, I’m getting vulnerable about that first refund, what unexpectedly brought that experience back to the surface, and the realization that’s changing who I want to coach and how I want to build this next chapter of my business. I'm getting honest about why I’m becoming far less interested in reaching more doulas and far more interested in going deeper with the right ones. I’m also sharing why I’m simplifying everything and why I believe established birth, postpartum, death doulas, and other in-person perinatal professionals need a path to greater income that doesn’t automatically require more births, more overnights, more clients, and more of their physical time. Because I don't want to help doulas escape the work they love. I want to help them build businesses that make it possible to stay in this work for the long haul. >>>>This episode is going to feel very, very personal. And when it does, don't fight the urge to book a free Clarity call with me here. Struggling to grow your doula business? Tired of chasing prospects online? Imagine effortlessly attracting your dream clients and consistently generating a steady income month after month.  ⬇️ START HERE ⬇️ FREE 3 Must-Ask Consult Questions to Book Yourself Out FREE Business Audit: Doula Revenue Bottleneck Assessment Learn more about Six Figure Doula

  4. Aug 4

    109. The Boundaries That Saved Her Doula Career with Evan Cohen of Big Cat Birth

    What if the thing that's making doula work feel unsustainable... isn't the births? What if it's the pressure to be everything for everyone? In this deeply honest conversation with veteran birth doula and mentor Evan from Big Cat Birth, we unpack the side of birth work that isn't talked about nearly enough: people-pleasing, burnout, boundaries, identity, and the uncomfortable truth that taking better care of yourself often makes you a better doula-not a less dedicated one. If you've ever questioned whether you can keep doing this work, felt guilty setting boundaries, or wondered if you're the only one struggling to find balance between serving families and protecting your own life, this episode will remind you that you're not alone. This isn't another conversation about "self-care." It's about building a doula career you actually want to keep. Because the birth world doesn't just need more doulas. It needs doulas who are still here ten years from now. Follow Evan on IG @bigcatbirth Struggling to grow your doula business? Tired of chasing prospects online? Imagine effortlessly attracting your dream clients and consistently generating a steady income month after month.  ⬇️ START HERE ⬇️ FREE 3 Must-Ask Consult Questions to Book Yourself Out FREE Business Audit: Doula Revenue Bottleneck Assessment Learn more about Six Figure Doula

  5. Jul 28

    108. Why I Told My Client to Raise Her Doula Rates by $1,000 (She Still Booked)

    This week I share the story of one of my clients who charged $1,000 more to one sister than she charged the other... just six months apart. Same doula. Same service. Different price. And both women happily said yes. So what changed? It wasn't another certification. It wasn't dozens of additional births. It wasn't luck. It was the business behind the price. If you've ever wondered: When am I allowed to raise my rates?How do I know if I'm charging too much?Will women actually pay premium prices?Am I experienced enough?...this episode is going to challenge everything you've been taught about doula pricing. Because premium pricing isn't something you decide. It's something you build. And by the end of this episode, you'll understand exactly why the number on your pricing guide is one of the last things a six-figure doula changes, not the first. Struggling to grow your doula business? Tired of chasing prospects online? Imagine effortlessly attracting your dream clients and consistently generating a steady income month after month.  ⬇️ START HERE ⬇️ FREE 3 Must-Ask Consult Questions to Book Yourself Out FREE Business Audit: Doula Revenue Bottleneck Assessment Learn more about Six Figure Doula

  6. Jul 20

    107. My Step By Step Formula For Doulas Who Want To Build A Personal Brand

    >>>Join Me LIVE Tomorrow If social media feels exhausting... If you constantly second-guess what to post... If you're worried about what other doulas will think... Or if your content is sucking all of your time and somehow still isn't attracting the clients you want... Buckle up. In this episode, I'm sharing why your personal brand started long before you became a doula and why becoming memorable has far more to do with who you are than what you post. I'll walk you through the exact framework I use to uncover your "anchor message," so you never have to wonder what to post again. In This Episode, We Cover: The difference between having a content strategy and having a personal brandWhy your accomplishments, hardships, passions, and personality all belong in your brandHow I use my own story to create a recognizable brandA simple content framework that makes creating content feel natural instead of forcedP.S. I want to personally invite you to my free live workshop: 10K Doula Months Start This Summer I'll show you what actually creates consistent inquiries, why some doulas become the obvious choice, and how to build a business that doesn't rely on referrals or luck. We'll dive into visibility, messaging, lead generation, sales psychology, and the exact shifts that create predictable revenue in a doula business. There are only 4 spots left, and I'd love to see you there. DM me WORKSHOP on Instagram @thelisavee and I'll get you registered or click here. Struggling to grow your doula business? Tired of chasing prospects online? Imagine effortlessly attracting your dream clients and consistently generating a steady income month after month.  ⬇️ START HERE ⬇️ FREE 3 Must-Ask Consult Questions to Book Yourself Out FREE Business Audit: Doula Revenue Bottleneck Assessment Learn more about Six Figure Doula

  7. Jul 14

    106. My Doula Business Feels Stuck, Is It My Strategy Or Something Else?

    Have you ever looked back at a decision you made inside of your business and thought... "What was I thinking?" A few days ago, I shared a Reel about the "unhinged" things I did during the first year of my doula business, and the response was incredible.  But what most people saw as impulsive or risky, I now see as the decisions that completely changed the trajectory of my life. But this episode isn't really about those decisions. It's about what they required of me. Because I've realized the biggest thing holding most doulas back isn't strategy...it's waiting until they feel confident enough to act. If you're stuck waiting for more experience, more certainty, or the "perfect time," this conversation is for you. What investing $8,000 in one room taught me about identity and growthWhy saying yes before you're ready can completely change your lifeThe real reason I launched before I felt preparedWhy I refused to choose between motherhood and building a successful businessThe mindset shift that helped me stop waiting for proof and start creating itReady to Build Your Own 10K Doula Month? If this episode challenged you to think bigger, don't stop here. Join me LIVE on July 21 for my free workshop: 10K Doula Months Start This Summer: The 90-Day Six Figure Doula Revenue Roadmap I'll show you the exact framework I use to help doulas stop relying on referrals and start creating consistent, predictable revenue—without posting more, collecting more certifications, or waiting for the "right time." Register here now! Because by Labor Day, there will be two kinds of doulas: The ones still waiting... And the ones who decided this summer was the summer everything changed. Struggling to grow your doula business? Tired of chasing prospects online? Imagine effortlessly attracting your dream clients and consistently generating a steady income month after month.  ⬇️ START HERE ⬇️ FREE 3 Must-Ask Consult Questions to Book Yourself Out FREE Business Audit: Doula Revenue Bottleneck Assessment Learn more about Six Figure Doula

  8. Jul 7

    105. How to Stop Letting Summer Slow Down Your Doula Business

    What if the thing standing between you and the doula business you want... isn't time...it's the story you're telling yourself? In this episode, I'm pulling back the curtain on one of the biggest mindset shifts I've made as both a mother and a business owner. We're talking about the guilt, the expectations, the pressure to "do it all," and why so many ambitious doulas unknowingly build businesses that compete with the life they're actually trying to create. I share the practical changes I've made to protect my time, create more presence with my son, and build a business that supports my family instead of stealing me away from it. If you've ever felt torn between being the mother you want to be and the entrepreneur you know you're capable of becoming, this conversation is for you. You just need a business designed to make both possible. ✨ Ready to make this your breakthrough season? Join me LIVE for my free workshop, 10K Months Start This Summer, where I'll walk you through the exact 90-day roadmap to create more consistent inquiries, stronger consultations, and predictable revenue—without relying on referrals. Reserve your free seat here. By September, there will be two kinds of doulas: The ones hoping referrals pick back up... ...and the ones who spent the summer building the business that changed everything. I know which one I'm rooting for. Struggling to grow your doula business? Tired of chasing prospects online? Imagine effortlessly attracting your dream clients and consistently generating a steady income month after month.  ⬇️ START HERE ⬇️ FREE 3 Must-Ask Consult Questions to Book Yourself Out FREE Business Audit: Doula Revenue Bottleneck Assessment Learn more about Six Figure Doula

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For the doula or perinatal pro who knows this work changes lives and deserves to pay well. For the woman who’s done undercharging, overgiving, and second-guessing herself. For the one who’s ready to build a sustainable, profitable business without selling her soul or burning herself out. On The Six Figure Doula Podcast, we talk about the conversations most doulas avoid: Money, pricing, and premium offersSales without pressure, manipulation, or bro-marketingBuilding visibility & magnetic marketing that actually attracts aligned clientsLeadership, identity, and the mindset shifts required to growSimplifying your business instead of piling on more noiseThis isn’t a podcast about doing more. It’s about doing less- better. You won’t find hustle culture here.You won’t find watered-down social media advice or “try this trend” strategies.And you definitely won’t find permission to stay small. You’ll find honest reflections, real sales strategy, and direct conversations about what it actually takes to become a booked-out, confident, well-paid doula. This podcast is for you if: You want premium clients who respect your workYou’re ready to sell with integrity and certaintyYou’re done explaining or justifying your pricesYou want freedom, not chaos disguised as “passion”You’re all-in on building something that lastsIf you’re looking for comfort, this isn’t it.If you’re looking for clarity, conviction, and a business that supports your life-you’re in the right place. Welcome to The Six Figure Doula Podcast. Let’s build something real.

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