Loudmouth Lisa: The Booked-Out Doula Podcast – Soulful Sales & Rebellious Marketing For Birth Workers Who Want More

Lisa Villani
  • 5.0 (27)
  • MARKETING
  • UPDATED WEEKLY

Does finding birth clients feel like pushing a birth ball uphill, doula? Like no matter how hard you try, you’re still not getting booked by the mothers you know you’re meant to serve? It’s time to stop whispering and start making waves, queen. I’m Lisa—your loudmouth sales coach for doulas. Performer turned birth biz mentor. I’ve sold over $4.5 million in heart-led offers, and now I’m obsessed with helping doulas like you grow your income, your confidence, and your client list—without selling your soul. You deserve a thriving doula business that pays you well, fills your schedule with aligned clients, and gives you the freedom to show up as the real you—bold, unfiltered, and wildly powerful. Each week, I’m giving you the practical sales skills and spicy visibility strategies to stand out online, speak directly to the people who need you, and turn deep connection into consistent income. Because no—I'm not going to apologize for building a business that lets me afford childcare, self-care, and spontaneous getaways with my fam.And neither should you. This podcast is your permission slip to get louder, get bolder, and get booked out.Hit play, and let’s turn your voice into your most profitable asset.

  1. 19H AGO

    78. When You Believe in the Mission But Doubt Your Doula Self: A Brutally Honest Convo With Kelly Cox of Share The Drop

    This episode is for women building something meaningful…  and quietly wondering why it feels so hard. Building a mission-driven business isn’t just about strategy or growth. It’s emotional.  It’s heavy at times.  And it often asks more of you than anyone prepares you for. In this episode, I’m sitting down with Kelly Cox, founder of Share The Drop, an app connecting families with screened donor breastmilk to increase access to human milk support for babies who need it most. But this isn’t a conversation about features or tech. It’s about the woman behind the work. We talk honestly about: The moments Kelly doubted herself and questioned whether she was the right person to build thisWhat it’s like to carry responsibility for families and babies while still figuring yourself outThe complicated relationship with visibility and social media as a founderThe emotional weight of building something rooted in care and serviceWhere she sees the business, and herself, heading in 2026If you’ve ever thought, “I believe in this, but I’m not sure I’m built for the weight of it,” you’re not alone. And you’re exactly where you need to be. 🌟 GIVEAWAY 🌟 Leave a rating and a review and get access FOR FREE to my Book AF Toolkit: Turn Your Passion Into Paydays & Build a Bold Birth Brand.  ➡️ Just simply DM (@thelisavee) me a screenshot of your review!  Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!? ⬇️ START HERE ⬇️ FREE: Book Out Your Doula Calendar With These 3 Questions The Booked AF Doula Toolkit

    52 min

  2. DEC 16

    77. How to Get Doula Clients Fast (Pregnant + Postpartum Moms Who Are Ready to Book)

    If your doula business feels like you’re pushing a boulder uphill- showing up, posting, trying everything- and still barely moving… this episode is going to land hard. I’m breaking down a concept I’ve never taught publicly before.  A way to understand why the beginning feels so damn heavy, why momentum is inconsistent, and why some doulas suddenly take off while others stay stuck doing “all the right things” with no traction. This isn’t about effort.  It’s about structure.  And once you hear this, you’ll finally understand what your business has been missing. If you want things to feel clearer, lighter, and actually forward-moving… press play. LIMITED-TIME OPPORTUNITY (Only 10 Slots): Book Your Free Clarity Call Today Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!? ⬇️ START HERE ⬇️ FREE: Book Out Your Doula Calendar With These 3 Questions The Booked AF Doula Toolkit

    15 min

  3. DEC 9

    76. The Real AF Doula Sales Script That Actually Converts: What to Say to Book More Clients

    Sales conversations feel vulnerable. Raw. Exposed. It’s not your certifications or your follower count or the fact that you don’t have the “perfect” line to say. It’s that somewhere along the way, you started performing. Polishing yourself.  Shrinking your edges.  Trying to sound like the “ideal doula” instead of the real you. And polished?  Polished doesn’t convert. In this episode, we’re throwing out the performative BS and getting back to what actually books clients: ✨ Your presence  ✨ Your intuition  ✨ Your human-to-human connection  ✨ Your ability to hold emotional space—not just in labor, but on the consult too I’m breaking down: 🔥 Why most doulas THINK they need a script (and why it makes them sound staged) 🔥 Why scripts fall flat when they’re built around the words instead of the woman saying them 🔥 Why a REAL script, the right framework, can actually set you free (when it’s built from your tone, your story, your philosophy around birth) 🔥 What to actually SAY to open someone up, connect deeply, and lead like the guide you already are This episode will crack you wide open in the best way. Because the truth is:  Your REAL AF voice books more clients than your perfect one ever will. And if you’re ready to stop freezing on consults and start leading them with confidence, clarity, and ease?  Start with my free guide: ✨ 3 Questions Every Doula Must Ask to Close More Consults This is the exact framework that turns awkward conversations into emotional yeses. Get it here → thelisavee.com/top3 Or DM me QUESTIONS on Instagram and I’ll send it straight to your inbox. Hit play.  Your Real AF script starts now. Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!? ⬇️ START HERE ⬇️ FREE: Book Out Your Doula Calendar With These 3 Questions The Booked AF Doula Toolkit

    15 min

  4. DEC 2

    75. Healing While Hustling: What It’s Really Like to Run a Doula Business Through Fear, Motherhood, and a Messy Middle

    In this episode, I’m pulling back the curtain on something I’ve never really said out loud: for a long time, I felt like a complete imposter teaching anything related to social media. I didn’t have a huge following. I wasn’t “aesthetically perfect.” I didn’t look like the typical content coach. And yet… my clients were getting results.  Big results.  Sales. Confidence. Clarity. Freedom. This episode walks you through the exact moment I realized my approach to visibility wasn’t actually about social media, it was about sales psychology, emotional connection, and helping doulas feel safe enough to take up space online. We talk about letting go of comparison, tapping into your natural gifts, turning your story into your strategy, and why standing out online isn’t about trends… it’s about truth. If you’ve ever questioned whether you’re “qualified enough” to teach, lead, show up online, or sell your offers, this one will matter. You’ll walk away with a deeper understanding of why your voice is your most powerful sales tool and how embracing your uniqueness is the key to signing more clients. Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!? ⬇️ START HERE ⬇️ FREE: Book Out Your Doula Calendar With These 3 Questions The Booked AF Doula Toolkit

    16 min

  5. NOV 25

    74. Birth Branding 101: 5 Proven Ways to Grow Your Doula Business

    🌟 BLACK FRIDAY FLASH SALE IS NOW LIVE 🌟 Most doulas think they have a marketing problem… but what they really have is a clarity problem. In this episode, I’m breaking down why your Instagram isn’t converting the way you want it to, and spoiler alert: it has nothing to do with the algorithm. I’ll show you how branding goes way deeper than colors and Canva, why your story is the heartbeat of your messaging, and how clients actually decide whether you’re the doula they want in their birth space. We’re diving into: Why branding is identity, not aestheticsHow self-discovery creates magnetic contentWhy people buy from doulas who feel like homeThe new reality of trust-building in the online spaceHow strong brands sell without “selling”And if you’re ready to stop blending in and start booking dream clients with confidence, I’ll show you how to fix the number one spot doulas sabotage their sales: their pinned posts. Don’t forget to grab Pinned With a Pulse- my newest training that teaches you how to turn your top 3 Instagram posts into a clarity-driven, conversion-focused client magnet. Your brand is already saying something.  Let’s make sure it’s saying the right thing. For a limited-time only, snag Pinned With Purpose for $47 {Save $100} Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!? ⬇️ START HERE ⬇️ FREE: Book Out Your Doula Calendar With These 3 Questions The Booked AF Doula Toolkit

    16 min

  6. NOV 18

    73. Niche Down to Book Up: How Clarity Attracts Your Dream Doula Clients

    No more niche-nonsense! I’m getting real about the season I tried to talk to everyone...and ended up connecting with no one.  You’ll hear how stepping away from my doula niche almost wrecked my clarity (and my peace), and why coming back home to my people doubled my income and reignited my purpose. I'm unpacking: ✨ Why niching down is the key to a booked-out doula business ✨ How clarity in your message becomes clarity in yourself ✨ The biggest myths about narrowing your audience (and why they’re dead wrong) ✨ How selling and niching go hand-in-hand in growing your confidence ✨ What happens when you stop trying to please everyone, and start leading with conviction If you’ve been spinning in confusion, this is your permission slip to simplify, specialize, and finally stand out. 🎁 Grab your Booked AF Doula Toolkit here  It’s packed with strategies and tools to help you attract dream mothers and fill your client calendar, without the burnout or ICK.  Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!? ⬇️ START HERE ⬇️ FREE: Book Out Your Doula Calendar With These 3 Questions The Booked AF Doula Toolkit

    17 min

  7. NOV 11

    72. Scared to Show Your Face on Instagram? Here’s How to Stop Hiding and Start Owning It

    Let me guess...reels are not your favorite..? What if I told you that you’re not scared of the camera, but you might be scared of being seen. And that fear? It’s not weakness. It’s protection.  It’s your nervous system whispering, “It’s not safe to be fully me in front of the entire dang internet.” But here’s something I believe in my heart: your presence is the strategy. Not your trending audios. Not your color palette. You. In this episode, I’m pulling back the curtain on what’s really hiding underneath the fear of showing your face (and your voice) online, and how to rewire your relationship with visibility so you can start showing up in your full energy (even if your hands are shaking). You’ll learn how to:  ✨ Build confidence without faking it  ✨ Turn camera fear into connection  ✨ Find your “on-camera” personality without being performative  ✨ Stop waiting to feel ready, and start showing up messy but magnetic Because the truth is: you can’t cash in a color palette.  You cash in connection. If you’re ready to stop hiding behind quotes and stock photos, and finally let your audience feel you, this one’s going to hit deep. 🎧 Listen now and tag me @thelisavee with your next face-to-camera video so I can hype you up.  👀 And if you’re craving more support around showing up boldly online… stay tuned for something brand new I’m dropping soon: BOOKED & BOLD — Socials That Sell- The Visibility Experience for Doulas Who Refuse to Blend In.  Because visibility isn’t vanity. It’s advocacy. Click to get on the WAITLIST! Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!? ⬇️ START HERE ⬇️ FREE: Book Out Your Doula Calendar With These 3 Questions The Booked AF Doula Toolkit

    17 min

  8. NOV 4

    71. How to Turn Your Doula Instagram Bio Into a 24/7 Client Magnet

    Your doula Instagram bio is the front lawn of your online home. And right now? A lot of birth workers are wondering why no one’s knocking when the lawn’s looking a little… patchy. In this episode, I'm diving into how to transform that tiny little square of text at the top of your profile into a full-blown client magnet. I’ll walk you through the 5 simple steps to turn your bio from “meh” to magnetic, so that when a mama is scrolling at 2AM searching for support, you’re the one she finds. You’ll learn:  🌿 How to research like a detective (not a copycat) so your ideal clients can actually find you 🩵 The #1 most searchable part of your bio, and how to use it strategically 🔥 Why your face (not your logo) is what actually converts 💡 The simple, no-fluff formula for a clear and emotional bio that stops the scroll 💬 How to write a call to action that gets clicks, not crickets If you’re ready to stop blending in, get seen by the right pregnant and postpartum mothers, and have your Instagram bio work while you’re at a birth, with your kids, or sleeping, this episode’s your birthy blueprint. And bonus? I’m offering a few free Magnetic IG Bio Makeovers this week to help you nail it even faster. 🎧 Listen now, grab your notes, and let’s make your online presence look as powerful as the work you do in birth spaces. 👉 DM me the word AUDIT on Instagram or check the link in the show notes to snag your free audit before spots fill. AND!!!! The WAITLIST just dropped for my newest Social Media Mastery program for Doulas. Be the first to know when it goes live (and snag the VIP early-bird bonuses) and join here. Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!? ⬇️ START HERE ⬇️ FREE: Book Out Your Doula Calendar With These 3 Questions The Booked AF Doula Toolkit

    14 min
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About

Does finding birth clients feel like pushing a birth ball uphill, doula? Like no matter how hard you try, you’re still not getting booked by the mothers you know you’re meant to serve? It’s time to stop whispering and start making waves, queen. I’m Lisa—your loudmouth sales coach for doulas. Performer turned birth biz mentor. I’ve sold over $4.5 million in heart-led offers, and now I’m obsessed with helping doulas like you grow your income, your confidence, and your client list—without selling your soul. You deserve a thriving doula business that pays you well, fills your schedule with aligned clients, and gives you the freedom to show up as the real you—bold, unfiltered, and wildly powerful. Each week, I’m giving you the practical sales skills and spicy visibility strategies to stand out online, speak directly to the people who need you, and turn deep connection into consistent income. Because no—I'm not going to apologize for building a business that lets me afford childcare, self-care, and spontaneous getaways with my fam.And neither should you. This podcast is your permission slip to get louder, get bolder, and get booked out.Hit play, and let’s turn your voice into your most profitable asset.

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