The Six-Figure Doula: For career birth workers building sustainable, high-income businesses

Lisa Villani
  • 5.0 (29)
  • MARKETING
  • UPDATED WEEKLY

For the doula or perinatal pro who knows this work changes lives and deserves to pay well. For the woman who’s done undercharging, overgiving, and second-guessing herself. For the one who’s ready to build a sustainable, profitable business without selling her soul or burning herself out. On The Six Figure Doula Podcast, we talk about the conversations most doulas avoid: Money, pricing, and premium offersSales without pressure, manipulation, or bro-marketingBuilding visibility & magnetic marketing that actually attracts aligned clientsLeadership, identity, and the mindset shifts required to growSimplifying your business instead of piling on more noiseThis isn’t a podcast about doing more. It’s about doing less- better. You won’t find hustle culture here.You won’t find watered-down social media advice or “try this trend” strategies.And you definitely won’t find permission to stay small. You’ll find honest reflections, real sales strategy, and direct conversations about what it actually takes to become a booked-out, confident, well-paid doula. This podcast is for you if: You want premium clients who respect your workYou’re ready to sell with integrity and certaintyYou’re done explaining or justifying your pricesYou want freedom, not chaos disguised as “passion”You’re all-in on building something that lastsIf you’re looking for comfort, this isn’t it.If you’re looking for clarity, conviction, and a business that supports your life-you’re in the right place. Welcome to The Six Figure Doula Podcast. Let’s build something real.

  1. 6D AGO

    90. How to Keep Going When Your Doula Business Isn’t Working (And You’re Ready to Quit)

    What do you do when your business isn’t working… and you’re this close to giving up? In this episode, I’m taking you behind the scenes of my own entrepreneurial journey, back to the season where nothing was clicking. No consistent clients. No predictable income. No proof that any of this was going to work. Just doubt, pressure, and the constant question: “Is this even meant for me?” Because here’s the truth no one talks about: The hardest part of building a business isn’t strategy.  It’s continuing when there’s no evidence yet. But what’s even more surprising? That’s not the only hard season. Because eventually… it does start working. And then the question shifts from: “How do I keep going when nothing is working?”  to  “How do I keep going… and still love my life?” In this episode, we’re diving into both. I’m sharing:  The mindset shift that kept me from quitting in the early days  Why most entrepreneurs give up in the “messy middle”  What actually wasn’t working in my business (and how I fixed it)  The difference between building a business that drains you vs supports your life  How to create a business as a present mom, devoted partner, and powerful leader If you’ve ever felt like you’re doing everything right but nothing is working…  or you’re building momentum but starting to feel stretched thin… This episode will hit. Because you don’t just need to keep going. You need to build this in a way that actually holds. If you’re ready to stop guessing and start signing clients consistently-without relying on referrals or posting every day-join me live: >>>> Register now: How to Consistently Book Clients Without Relying on Referrals or Posting Every Day This is where we turn your effort into actual results. Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!? ⬇️ START HERE ⬇️ FREE: Book Out Your Doula Calendar With These 3 Questions The Booked AF Doula Toolkit

    12 min

  2. MAR 18

    89. Why Your Doula Consult Felt So Good… But She Still Didn’t Sign

    The Moment You Think You Lost the Client Booking (But Didn’t) This episode breaks down the exact moment most doulas lose their power—right after they say the price. This isn’t about scripts.  It’s about energy, leadership, and holding the room. What You’ll Learn: ✔️ Why “I need to think about it” isn’t about price  ✔️ The energy shift that kills conversions  ✔️ What your client is actually thinking in the pause  ✔️ The biggest mistakes (over-explaining, filling silence, softening your offer)  ✔️ What to do instead—so you stay grounded and in control Key Takeaway: The sale isn’t lost at the price. It’s lost in how you respond after. Want to Go Deeper? Join my live workshop: 👉 How to Consistently Book Clients Without Relying on Referrals or Word of Mouth 📅 March 25 | 🕑 2PM EST Learn:  – What to say in the first 5 minutes  – How to pitch without rambling  – How to handle hesitation without losing authority 👉 Save your seat. Because you don’t need as many leads as you think, you need to stop losing the ones in front of you. Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!? ⬇️ START HERE ⬇️ FREE: Book Out Your Doula Calendar With These 3 Questions The Booked AF Doula Toolkit

    17 min

  3. MAR 10

    88. Why Your Doula Business Is Stuck Under 10K Months

    There was a season in my doula business where I was stuck making about $2K a month… while working constantly. Late nights.  Weekend consults.  Posting on Instagram.  Networking in Facebook groups.  Tweaking my website.  Lowering my prices. I was doing everything the industry said to do—and nothing was changing. In this episode, I’m sharing the moment I realized I had completely misdiagnosed the problem in my business. Because most doulas don’t actually have a lead problem. They have a bottleneck problem. Once I figured out where my business was truly stuck, everything shifted—and I went from $2K months to consistent $10K+ months as an in-person doula. If you feel like you’re working incredibly hard but your income isn’t reflecting it, this episode will help you identify what’s really going on. In This Episode • The brutal math behind my $2K months  • Why more information didn’t fix my business  • The funnel rabbit hole that wasted months of time  • The 4 doula business bottlenecks that keep people stuck Take the Doula Revenue Bottleneck Analysis and find out exactly where your business is stuck. Or DM me DIRECTION on Instagram @thelisavee and I’ll send it to you. Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!? ⬇️ START HERE ⬇️ FREE: Book Out Your Doula Calendar With These 3 Questions The Booked AF Doula Toolkit

    19 min

  4. MAR 3

    87. Doula Packages That Sell Themselves

    In this episode, I’m flipping something most doulas were taught completely on its head. More packages do NOT equal more sales. More customization does NOT equal better service. And line-iteming your support might be the exact reason your consults end with “We’ll think about it.” If you’re walking into consults with three tiers, add-ons, and flexible pricing, you might be handing your clients the clipboard — when what they actually want is certainty. Inside this episode, I break down: Why multiple doula packages dilute authorityHow decision fatigue quietly kills momentumThe difference between selling logistics vs. solving root emotional problemsHow to structure consults that feel grounded, powerful, and alignedThe exact energy shift that makes your packages sell themselvesIf you’re ready to stop performing on consults and start leading them — this episode is for you. Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!? ⬇️ START HERE ⬇️ FREE: Book Out Your Doula Calendar With These 3 Questions The Booked AF Doula Toolkit

    16 min

  5. FEB 25

    86. How to Find Your First 3 Doula Clients (Even If You're Brand New or Your Calendar Is Empty)

    Are you a brand-new doula who needs three births to finish certification..but has no idea how to actually get clients? Or maybe you're a certified vet… but your calendar is bare and signing 3 clients right now feels like a dream. In this episode, I'm breaking down exactly how to book your first (or next) three doula clients- without ads, without going viral, and without 10 years of experience. You’ll learn: • Why your first 3 clients are about identity, not income • The Rule of 5 Ones framework to simplify your marketing • How to sell when you have zero testimonials • What to say when someone asks about your experience • Why confidence transfers, and how to embody it before you fully feel it • How to build momentum through conversations (not content overload) If you're struggling with imposter syndrome as a new doula or inconsistent bookings, this episode will give you a clear, actionable plan. Because doulas don’t need more credentials to book clients. They need clarity, conversation volume, and certainty. 🎧 Press play and learn how to sign your next three clients. And if you want help refining your niche, tightening your offer, or cleaning up your sales call confidence… DM “CLARITY” on Instagram @thelisavee and let’s simplify your strategy and get momentum moving. Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!? ⬇️ START HERE ⬇️ FREE: Book Out Your Doula Calendar With These 3 Questions The Booked AF Doula Toolkit

    18 min

  6. FEB 17

    85. Rethinking Social Media as a Doula (And Why Most Advice Fails You)

    If you’re wondering how to stand out as a doula without posting more, chasing trends, or burning out on Instagram, this episode breaks it down. I’m sharing the truth about my own content creation journey: the batching, the accountability pods, the 5–10 hours a week spent on reels...and why none of it directly grew my doula business. This conversation will help you rethink doula visibility and shift away from outdated social media advice that keeps birth workers stuck. Inside, I cover: Why consistency alone won’t help you get clientsThe real reason doulas blend in onlineWhat families actually look for when choosing a doulaHow to clearly communicate what makes you differentStanding out isn’t about being louder. It’s about being clearer. If you want honest feedback on your positioning and messaging, book a clarity call here. Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!? ⬇️ START HERE ⬇️ FREE: Book Out Your Doula Calendar With These 3 Questions The Booked AF Doula Toolkit

    19 min

  7. FEB 3

    84. Saying Goodbye to My Fancy Funnel: A Conversation About Doula Self-Trust and Leadership

    This is me officially saying goodbye to my fancy freakin’ funnel. Not because funnels don’t work, but because this one never really fit. In this episode, I share how I actually built a six-figure, in-person doula business long before launches, ads, or automation, and why letting go of systems that looked good on paper but felt heavy in my body changed everything. If your business feels harder than it should… If you’re doing everything “right” but still feel disconnected… This is an alignment and self-trust conversation you’ll want to hear. Because sometimes scaling isn’t about building something bigger. It’s about building something that actually holds you. If you're ready to move away from complicated funnels and constant content creation, and get back to real conversations with real families, book a CLARITY call today! Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!? ⬇️ START HERE ⬇️ FREE: Book Out Your Doula Calendar With These 3 Questions The Booked AF Doula Toolkit

    19 min

  8. JAN 27

    83. What Doula Training Leaves Out (and Families Pay For) with Krystil Hofsky

    What happens when your own birth cracks you wide open...and you can’t unsee the system ever again? In this episode, I’m sitting down with Krystil Hofsky, founder of Innerbloom Doula Institute, to talk about the moments that fundamentally changed how she trusted herself, how she mothered, and how she understood power inside birth spaces. Krystil shares how her son’s birth rerouted her entire life, pulling her out of corporate sales and into a deeper reckoning with autonomy, consent, responsibility, and what advocacy actually demands of doulas. We go there: the uncomfortable truths about modern birth, the gaps in traditional doula training, and why being “well-intentioned” is no longer enough. We talk about: How motherhood forces identity death, and why resisting it keeps women stuckWhy the doula role has to evolve right now if outcomes are going to changeThe internal skills that separate competent doulas from exceptional onesWhat most doula trainings miss when it comes to discernment, authority, and leadershipWhy Krystil built the training she wished existed, and who it’s really forThis conversation is honest, confronting, and deeply validating for anyone who’s felt the quiet tension between what they were taught and what they know in their body. If you’re a doula, birth worker, or woman who feels the weight of responsibility and wants to rise to it, this episode will hit.  ✨ Join Innerbloom Doula Institute and step into the kind of leadership birth actually requires. Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!? ⬇️ START HERE ⬇️ FREE: Book Out Your Doula Calendar With These 3 Questions The Booked AF Doula Toolkit

    42 min
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About

For the doula or perinatal pro who knows this work changes lives and deserves to pay well. For the woman who’s done undercharging, overgiving, and second-guessing herself. For the one who’s ready to build a sustainable, profitable business without selling her soul or burning herself out. On The Six Figure Doula Podcast, we talk about the conversations most doulas avoid: Money, pricing, and premium offersSales without pressure, manipulation, or bro-marketingBuilding visibility & magnetic marketing that actually attracts aligned clientsLeadership, identity, and the mindset shifts required to growSimplifying your business instead of piling on more noiseThis isn’t a podcast about doing more. It’s about doing less- better. You won’t find hustle culture here.You won’t find watered-down social media advice or “try this trend” strategies.And you definitely won’t find permission to stay small. You’ll find honest reflections, real sales strategy, and direct conversations about what it actually takes to become a booked-out, confident, well-paid doula. This podcast is for you if: You want premium clients who respect your workYou’re ready to sell with integrity and certaintyYou’re done explaining or justifying your pricesYou want freedom, not chaos disguised as “passion”You’re all-in on building something that lastsIf you’re looking for comfort, this isn’t it.If you’re looking for clarity, conviction, and a business that supports your life-you’re in the right place. Welcome to The Six Figure Doula Podcast. Let’s build something real.

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