The Six-Figure Doula: For career birth workers building sustainable, high-income businesses

Lisa Vee
  • 5.0 (29)
  • MARKETING
  • UPDATED WEEKLY

For the doula or perinatal pro who knows this work changes lives and deserves to pay well. For the woman who’s done undercharging, overgiving, and second-guessing herself. For the one who’s ready to build a sustainable, profitable business without selling her soul or burning herself out. On The Six Figure Doula Podcast, we talk about the conversations most doulas avoid: Money, pricing, and premium offersSales without pressure, manipulation, or bro-marketingBuilding visibility & magnetic marketing that actually attracts aligned clientsLeadership, identity, and the mindset shifts required to growSimplifying your business instead of piling on more noiseThis isn’t a podcast about doing more. It’s about doing less- better. You won’t find hustle culture here.You won’t find watered-down social media advice or “try this trend” strategies.And you definitely won’t find permission to stay small. You’ll find honest reflections, real sales strategy, and direct conversations about what it actually takes to become a booked-out, confident, well-paid doula. This podcast is for you if: You want premium clients who respect your workYou’re ready to sell with integrity and certaintyYou’re done explaining or justifying your pricesYou want freedom, not chaos disguised as “passion”You’re all-in on building something that lastsIf you’re looking for comfort, this isn’t it.If you’re looking for clarity, conviction, and a business that supports your life-you’re in the right place. Welcome to The Six Figure Doula Podcast. Let’s build something real.

  1. 1D AGO

    99. From Invisible to Unforgettable: The Branding Mistake Making Your Doula Business Forgettable {Part 2}

    In this episode, I’m getting painfully honest about something I think so many women silently experience… what happens when you slowly start abandoning yourself in order to be easier to love. I’m sharing the deeper story behind why I care so much about visibility, branding, self-expression, and helping doulas stop watering themselves down online — because this work has never really just been about Instagram bios or marketing strategy for me. It’s about identity. It’s about the years I spent believing I was too much:  too emotional,  too loud,  too expressive,  too ambitious,  too visible. And how slowly — through relationships, conditioning, fear of judgment, and fear of rejection — I started shrinking myself without even realizing it. In this conversation, I open up about:  ✨ my first marriage and how I lost myself in tiny edits  ✨ the emotional cost of becoming “digestible”  ✨ why visibility feels unsafe for so many women  ✨ the surprising role dance played in helping me reclaim myself  ✨ how self-expression impacts business, confidence, and magnetism  ✨ why so many doulas struggle online even with “good strategy”  ✨ and why the goal of branding is not to remove yourself from your message… but reveal yourself more clearly If you’ve ever felt like you need to tone yourself down to be accepted…  If you’ve been hiding parts of yourself online…  If your content feels flat, filtered, or emotionally disconnected… this episode is for you. And if you want support making your brand feel more human, emotionally connective, and memorable… I do offer personalized Doula IG Bio Audits where I review your bio, messaging, positioning, and first impression so your page actually sounds like YOU. Snag one here or DM me the word AUDIT on Instagram.  Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and consistently generating a steady income month after month.  ⬇️ START HERE ⬇️ FREE Assessment: Doula Revenue Bottleneck Analysis FREE video guide: Book Out Your Doula Calendar With These 3 Questions Learn more about Six Figure Doula

    10 min

  2. MAY 19

    98. From Invisible to Unforgettable: 5 Birth Branding Lessons Every Doula Needs to Hear {Part 1}

    This episode kicks off a brand-new series on the Six Figure Doula Podcast all about visibility, personal branding, emotional connection, and what actually makes doulas unforgettable online. I’m breaking down why being the “best” doula doesn’t automatically make you visible... I’m talking about:  Why I think the doula industry has an “optimization addiction”  The reason some doulas are unforgettable online while others blend into the background  The moment I stopped trying to sound like my mentors and finally leaned into my own voice  How my background in dance, sales psychology, and storytelling shaped my brand  Why different creates emotional memory, and emotional memory creates clients This episode is vulnerable, bold, and probably a little uncomfortable at times… but it’s the conversation I think the birth world desperately needs. Because your future clients cannot choose the version of you they cannot clearly see. And they definitely cannot remember the version of you that sounds like everybody else. ✨ And if you want help figuring out how your brand is actually coming across online, I’m offering my  FREE IG Bio Audit where I personally review:  your positioning  your messaging  your clarity  and your first impression Spots are limited because I personally do these myself, so grab yours before they’re gone. Click here to get my eyes on your IG bio! Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and consistently generating a steady income month after month.  ⬇️ START HERE ⬇️ FREE Assessment: Doula Revenue Bottleneck Analysis FREE video guide: Book Out Your Doula Calendar With These 3 Questions Learn more about Six Figure Doula

    16 min

  3. MAY 9

    97. You're a Doula Who's Spent More Money Than You've Made...

    🔥 Break Your Doula $10K Ceiling in 30 Days Without More Content or Referrals 🗓 May 12th  🕑 2PM EST  📍 Live on Zoom Register for free here I see so many doulas spending SO much money trying to grow your business… and almost none of it is actually increasing your income. And trust me- I get it, because I did the exact same thing. There was a season in my business where I was stuck around $2K months while working nonstop behind the scenes:  tweaking my website  redesigning my homepage  creating endless content  networking with practitioners  building funnels and lead magnets  collecting information and certifications I thought if I just learned more, perfected more, or looked more professional… things would finally click. But the truth? I was fixing the wrong problems. In this episode, I’m breaking down:  -the things I personally spent money on that did NOT move the needle  -the “busy work” trap keeping so many doulas stuck  -why websites, funnels, branding, and networking are not the magic fix  -and what actually started helping me sign more clients consistently I also share the 4 biggest bottlenecks I now see after coaching hundreds of doulas and how to identify what’s actually keeping your business stuck. And if this episode hits home for you, I want to personally invite you to my FREE live workshop: 🔥 Break Your Doula $10K Ceiling in 30 Days Without More Content or Referrals 🗓 May 12th  🕑 2PM EST  📍 Live on Zoom Register for free here! P.S. I know this is going to shift the way you spend (and make!) money. Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and consistently generating a steady income month after month.  ⬇️ START HERE ⬇️ FREE Assessment: Doula Revenue Bottleneck Analysis FREE video guide: Book Out Your Doula Calendar With These 3 Questions Learn more about Six Figure Doula

    17 min

  4. MAY 5

    96. From Plan A to Purpose: The Real Doula Story Behind The NICU Translator with Mary Farrelly

    This conversation is about what happens when your life doesn’t go the way you planned, and who you become because of it. Mary Farrelly is a Level IV NICU nurse, doula, and nurse educator, and the founder of The NICU Translator and NICU Doula Academy. Through her work, she helps bridge the gap between the NICU and home by equipping families and support professionals with evidence-based education and compassionate, trauma-informed support. Mary is passionate about redefining the NICU experience and building a network of NICU-informed doulas who can walk alongside families before, during, and after a NICU stay. Tune in to hear Mary share her inspiring story. We talk about the grief of the dream that didn’t happen…  The identity shifts no one prepares you for…  The emotional weight of working in the NICU…  And what it really looks like to build something meaningful while navigating doubt, visibility, and the pressure of being “the one” people look to for support. This is one of those conversations that will make you reflect on your own path, your own voice, and the things you might be holding back. And if you’re a doula sitting there wondering why your business isn’t growing the way you thought it would… I want you to hear this: It’s not because you’re not good enough. There’s a reason you’re stuck...and we need to look at it honestly. That’s exactly why I’m hosting a free live workshop: 🔥 Break Your Doula $10K/Month Ceiling 🗓 May 12th at 2PM EST I’m going to walk you through what’s actually keeping you under $10K months-and what to fix so you can start signing consistent clients without burning yourself out on content or waiting on referrals. If you’re ready for clarity, momentum, and real change… Save your seat now before they’re gone! Be sure to connect with Mary! https://thenicutranslator.com Follow her on IG: https://instagram.com/thenicutranslator NICU Doula Academy Waitlist: https://thenicutranslator.com/nicu-doula-academy 5 Things Every Doula Needs to Know Guide about NICU Families: https://app.thenicutranslator.com/5things Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and consistently generating a steady income month after month.  ⬇️ START HERE ⬇️ FREE Assessment: Doula Revenue Bottleneck Analysis FREE video guide: Book Out Your Doula Calendar With These 3 Questions Learn more about Six Figure Doula

    52 min

  5. APR 28

    95. Overcoming The Imposter Syndrome Showing Up In Your Doula Business

    Imposter syndrome doesn’t disappear as you grow your doula business- it evolves. In this episode, I’m taking you behind the scenes of my own experience with imposter syndrome, especially after making a bold shift in my business on January 15th. From the outside, it looked confident and intentional… but internally? I’ve been questioning my own results, my proof, and whether I can keep this momentum going, every single month since. I’m also sharing the story of my very first job as a personal trainer, when I wasn’t even certified, and how that experience shaped everything I now believe about confidence, sales, and what it actually takes to book clients. If you’re a doula or service provider struggling with self-doubt, feeling like a fraud, or holding yourself back from showing up and selling your services, this episode will help you understand what’s really going on, and how to move through it. Inside this episode, I break down: Why imposter syndrome shows up in your doula businessHow self-doubt impacts your sales, consults, and visibilityThe evolution of imposter syndrome at every level of business growthWhy certifications don’t equal confidence (or clients)How to build confidence through action, not perfectionIf you want to grow your doula business, sign more clients, and show up with confidence, even when you don’t feel ready...take my Free Doula Reveneue Bottleneck Assessment now. Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and consistently generating a steady income month after month.  ⬇️ START HERE ⬇️ FREE Assessment: Doula Revenue Bottleneck Analysis FREE video guide: Book Out Your Doula Calendar With These 3 Questions Learn more about Six Figure Doula

    17 min

  6. APR 21

    94. The Real Math Behind a Six-Figure Doula Business

    Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and consistently generating a steady income month after month.  ⬇️ START HERE ⬇️ FREE Assessment: Doula Revenue Bottleneck Analysis FREE video guide: Book Out Your Doula Calendar With These 3 Questions Learn more about Six Figure Doula

    15 min

  7. APR 14

    93. Doula Journal Entry: When Everything Is Working… Except the One Thing I Want Most

    Before you listen, please know this conversation includes pregnancy loss, miscarriage, and the emotional realities that come with it. If you’re in a tender place, protect your heart first. You can come back to this when you’re ready. I’ve been a bit quiet for a reason. Not because I didn’t have anything to say…but because I was in the middle of something I couldn’t rush to make sense of. In the last year, I’ve experienced two missed miscarriages. The first came with waiting...waiting for answers, waiting for my body to catch up, waiting in this space between fear and trust while making decisions I never thought I’d have to face. The second… was different. I knew. Before the ultrasound. Before anyone said a word. There was a quiet, undeniable instinct in my body that something wasn’t right, and I tried to override it. This episode is about that knowing. The grief. The jealousy, guilt, and thoughts I didn’t want to admit out loud. The experience of moving through a system that felt cold and disconnected from something so deeply human. And the identity shift that comes when you can’t “fix” or control the one thing you want most. This isn’t a lesson. There’s no neat takeaway. No polished ending. This is me… in it. Processing what it means to hold both abundance and devastation at the same time. To build a life and business that’s expanding, while navigating something that feels completely out of your hands. To trust your body again… and to become someone who can hold more, even when it hurts. If you’ve experienced loss… If you’re in a season that doesn’t make sense… If you’ve ever felt alone in thoughts you didn’t think you were allowed to have.. you’re not alone in this. And you don’t have to rush your way out of it. Thank you for being here. 3 Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and consistently generating a steady income month after month.  ⬇️ START HERE ⬇️ FREE Assessment: Doula Revenue Bottleneck Analysis FREE video guide: Book Out Your Doula Calendar With These 3 Questions Learn more about Six Figure Doula

    26 min

  8. APR 7

    92. Stop Fumbling Your Doula Consults: 5 Mistakes That Kill the “Yes”

    If your doula consults feel amazing… but don’t convert...this episode is for you! Because the sale isn’t lost at the price. It’s lost in how you lead the moment. I'm breaking down the 5 most common doula consultation mistakes that are quietly killing your conversions, and what to do instead. You’ll learn: Why connection alone isn’t enough to close clientsThe subtle ways you’re giving away your authority on callsHow to confidently lead the consult without feeling pushyWhat to say (and what to stop saying) to get to “I’m in”If you’re tired of hearing “I need to think about it” after a great call, this will shift everything. 🔥 Ready to fix your bottleneck?  Take the free assessment: Why Your Doula Business Is Stuck Under $10K Months Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and consistently generating a steady income month after month.  ⬇️ START HERE ⬇️ FREE Assessment: Doula Revenue Bottleneck Analysis FREE video guide: Book Out Your Doula Calendar With These 3 Questions Learn more about Six Figure Doula

    18 min
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5
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29 Ratings

About

For the doula or perinatal pro who knows this work changes lives and deserves to pay well. For the woman who’s done undercharging, overgiving, and second-guessing herself. For the one who’s ready to build a sustainable, profitable business without selling her soul or burning herself out. On The Six Figure Doula Podcast, we talk about the conversations most doulas avoid: Money, pricing, and premium offersSales without pressure, manipulation, or bro-marketingBuilding visibility & magnetic marketing that actually attracts aligned clientsLeadership, identity, and the mindset shifts required to growSimplifying your business instead of piling on more noiseThis isn’t a podcast about doing more. It’s about doing less- better. You won’t find hustle culture here.You won’t find watered-down social media advice or “try this trend” strategies.And you definitely won’t find permission to stay small. You’ll find honest reflections, real sales strategy, and direct conversations about what it actually takes to become a booked-out, confident, well-paid doula. This podcast is for you if: You want premium clients who respect your workYou’re ready to sell with integrity and certaintyYou’re done explaining or justifying your pricesYou want freedom, not chaos disguised as “passion”You’re all-in on building something that lastsIf you’re looking for comfort, this isn’t it.If you’re looking for clarity, conviction, and a business that supports your life-you’re in the right place. Welcome to The Six Figure Doula Podcast. Let’s build something real.

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