The Six-Figure Doula: For career birth workers building sustainable, high-income businesses

Lisa Villani
  • 5.0 (28)
  • MARKETING
  • UPDATED WEEKLY

For the doula or perinatal pro who knows this work changes lives and deserves to pay well. For the woman who’s done undercharging, overgiving, and second-guessing herself. For the one who’s ready to build a sustainable, profitable business without selling her soul or burning herself out. On The Six Figure Doula Podcast, we talk about the conversations most doulas avoid: Money, pricing, and premium offersSales without pressure, manipulation, or bro-marketingBuilding visibility & magnetic marketing that actually attracts aligned clientsLeadership, identity, and the mindset shifts required to growSimplifying your business instead of piling on more noiseThis isn’t a podcast about doing more. It’s about doing less- better. You won’t find hustle culture here.You won’t find watered-down social media advice or “try this trend” strategies.And you definitely won’t find permission to stay small. You’ll find honest reflections, real sales strategy, and direct conversations about what it actually takes to become a booked-out, confident, well-paid doula. This podcast is for you if: You want premium clients who respect your workYou’re ready to sell with integrity and certaintyYou’re done explaining or justifying your pricesYou want freedom, not chaos disguised as “passion”You’re all-in on building something that lastsIf you’re looking for comfort, this isn’t it.If you’re looking for clarity, conviction, and a business that supports your life-you’re in the right place. Welcome to The Six Figure Doula Podcast. Let’s build something real.

  1. 1D AGO

    82. How to Price Your Doula Services Without Guilt or Burnout

    In this episode, we’re unpacking the real psychology behind premium pricing for doulas and why pricing that actually reflects your worth isn’t greedy, unethical, or out of alignment… it’s leadership. We talk about the invisible costs no one teaches you to factor in: The emotional labor. The mental load. The constant availability. The opportunity cost of saying yes to one client and no to everything else. We’ll name the real problem with undercharging, not just financially, but energetically, and how low prices don’t create safety, trust, or access… they create resentment, burnout, and shaky boundaries. This conversation goes deeper than numbers.  It’s about money guilt, identity, and the quiet belief that being “a good woman” means making yourself smaller so others can feel comfortable. If you’ve ever said: “I just want this to be accessible”“I don’t feel right charging that much”“Who am I to ask for that?”This episode is for you. We’re reframing pricing as clarity.  Money as communication.  And premium prices as a container that holds transformation, not a barrier to it. Because accessibility without sustainability isn’t service.  And pricing that drains you isn’t generous, it’s self-abandonment. 🎧 Press play if you’re ready to stop apologizing for your value and start leading with it. Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!? ⬇️ START HERE ⬇️ FREE: Book Out Your Doula Calendar With These 3 Questions The Booked AF Doula Toolkit

    11 min

  2. JAN 13

    81. The Real Reason Your Doula Consults Go Nowhere

    Your doula consults feel good. They’re emotional. Connected. Even meaningful. And then… nothing happens. If you’re getting ghosted after long, heartfelt consults, I want you to hear this clearly: it’s not your likability, your warmth, or your ability to connect. It’s your structure. In this episode, I share a moment that genuinely humbled me- despite selling nearly $5 million in my career, I found myself struggling on sales calls.  When I brought it to my coach, I expected a small tweak. Instead, he challenged the foundation and reminded me of something every successful business owner eventually learns: Sales calls are always the biggest needle mover. You’ll learn: Why long consults don’t actually build trustWhere doulas accidentally lose authority without realizing itHow over-educating creates confusion instead of safetyThe simple consult structure that creates clarity, confidence, and decisionsHow to ask for the yes without feeling awkward or salesyIf your consults feel emotionally rich but don’t convert, this episode will reframe everything. You don’t need to become a different person.  You need a structure that holds the room. 🎧 Press play. Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!? ⬇️ START HERE ⬇️ FREE: Book Out Your Doula Calendar With These 3 Questions The Booked AF Doula Toolkit

    16 min

  3. JAN 6

    80. What It Really Takes to Build a Six-Figure Doula Business (No Sugarcoating)

    I recorded this episode to talk honestly about what building a six-figure doula business actually requires- beyond certifications, long hours, or trying to be everything to everyone. I share what shifted my own doula business and what I see consistently in doulas who build profitable, sustainable doula businesses: leadership in conversations, visibility that does the heavy lifting, and learning how to sell your services without feeling pushy or fake. This episode is a grounded look at why so many doulas feel stuck doing meaningful work without consistent income, and what changes when you lead differently. 👉 DM me AUDIT on Instagram @thelisavee if you want support getting clearer, more visible, and more booked. Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!? ⬇️ START HERE ⬇️ FREE: Book Out Your Doula Calendar With These 3 Questions The Booked AF Doula Toolkit

    15 min

  4. 12/30/2025

    79. Year-End Reflections: The Scary Business Changes Shaping My Doula Growth

    In this year-end reflection, I’m sharing the doula-truths I didn’t want to admit, but couldn’t ignore anymore. This episode is about slowing down, exercising restraint, and making changes that feel uncomfortable but necessary to grow a sustainable doula business. I talk candidly about hiding in momentum, receiving hard feedback from my coach, and realizing that doing more was actually diluting my impact. You’ll hear why I’m creating less content, launching less, narrowing my focus, offering deeper private support sooner than planned, and choosing rooms, and mentors, where expansion is normal. This isn’t a strategy episode. It’s a leadership one. A real one. If you’re feeling called to simplify, refine, and trust yourself at a deeper level in your business, this conversation will land. And if you’re ready for your next chapter to feel calmer, clearer, and more aligned, this episode is for you (and so is this podcast uplevel)! Also consider this your official invite to book a free Instagram bio audit so we can make sure your online presence reflects who you are now, not who you had to be before. Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!? ⬇️ START HERE ⬇️ FREE: Book Out Your Doula Calendar With These 3 Questions The Booked AF Doula Toolkit

    15 min

  5. 12/23/2025

    78. When You Believe in the Mission But Doubt Your Doula Self: A Brutally Honest Convo With Kelly Cox of Share The Drop

    This episode is for women building something meaningful…  and quietly wondering why it feels so hard. Building a mission-driven business isn’t just about strategy or growth. It’s emotional.  It’s heavy at times.  And it often asks more of you than anyone prepares you for. In this episode, I’m sitting down with Kelly Cox, founder of Share The Drop, an app connecting families with screened donor breastmilk to increase access to human milk support for babies who need it most. But this isn’t a conversation about features or tech. It’s about the woman behind the work. We talk honestly about: The moments Kelly doubted herself and questioned whether she was the right person to build thisWhat it’s like to carry responsibility for families and babies while still figuring yourself outThe complicated relationship with visibility and social media as a founderThe emotional weight of building something rooted in care and serviceWhere she sees the business, and herself, heading in 2026If you’ve ever thought, “I believe in this, but I’m not sure I’m built for the weight of it,” you’re not alone. And you’re exactly where you need to be. 🌟 GIVEAWAY 🌟 Leave a rating and a review and get access FOR FREE to my Book AF Toolkit: Turn Your Passion Into Paydays & Build a Bold Birth Brand.  ➡️ Just simply DM (@thelisavee) me a screenshot of your review!  Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!? ⬇️ START HERE ⬇️ FREE: Book Out Your Doula Calendar With These 3 Questions The Booked AF Doula Toolkit

    52 min

  6. 12/16/2025

    77. How to Get Doula Clients Fast (Pregnant + Postpartum Moms Who Are Ready to Book)

    If your doula business feels like you’re pushing a boulder uphill- showing up, posting, trying everything- and still barely moving… this episode is going to land hard. I’m breaking down a concept I’ve never taught publicly before.  A way to understand why the beginning feels so damn heavy, why momentum is inconsistent, and why some doulas suddenly take off while others stay stuck doing “all the right things” with no traction. This isn’t about effort.  It’s about structure.  And once you hear this, you’ll finally understand what your business has been missing. If you want things to feel clearer, lighter, and actually forward-moving… press play. LIMITED-TIME OPPORTUNITY (Only 10 Slots): Book Your Free Clarity Call Today Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!? ⬇️ START HERE ⬇️ FREE: Book Out Your Doula Calendar With These 3 Questions The Booked AF Doula Toolkit

    15 min

  7. 12/09/2025

    76. The Real AF Doula Sales Script That Actually Converts: What to Say to Book More Clients

    Sales conversations feel vulnerable. Raw. Exposed. It’s not your certifications or your follower count or the fact that you don’t have the “perfect” line to say. It’s that somewhere along the way, you started performing. Polishing yourself.  Shrinking your edges.  Trying to sound like the “ideal doula” instead of the real you. And polished?  Polished doesn’t convert. In this episode, we’re throwing out the performative BS and getting back to what actually books clients: ✨ Your presence  ✨ Your intuition  ✨ Your human-to-human connection  ✨ Your ability to hold emotional space—not just in labor, but on the consult too I’m breaking down: 🔥 Why most doulas THINK they need a script (and why it makes them sound staged) 🔥 Why scripts fall flat when they’re built around the words instead of the woman saying them 🔥 Why a REAL script, the right framework, can actually set you free (when it’s built from your tone, your story, your philosophy around birth) 🔥 What to actually SAY to open someone up, connect deeply, and lead like the guide you already are This episode will crack you wide open in the best way. Because the truth is:  Your REAL AF voice books more clients than your perfect one ever will. And if you’re ready to stop freezing on consults and start leading them with confidence, clarity, and ease?  Start with my free guide: ✨ 3 Questions Every Doula Must Ask to Close More Consults This is the exact framework that turns awkward conversations into emotional yeses. Get it here → thelisavee.com/top3 Or DM me QUESTIONS on Instagram and I’ll send it straight to your inbox. Hit play.  Your Real AF script starts now. Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!? ⬇️ START HERE ⬇️ FREE: Book Out Your Doula Calendar With These 3 Questions The Booked AF Doula Toolkit

    15 min

  8. 12/02/2025

    75. Healing While Hustling: What It’s Really Like to Run a Doula Business Through Fear, Motherhood, and a Messy Middle

    In this episode, I’m pulling back the curtain on something I’ve never really said out loud: for a long time, I felt like a complete imposter teaching anything related to social media. I didn’t have a huge following. I wasn’t “aesthetically perfect.” I didn’t look like the typical content coach. And yet… my clients were getting results.  Big results.  Sales. Confidence. Clarity. Freedom. This episode walks you through the exact moment I realized my approach to visibility wasn’t actually about social media, it was about sales psychology, emotional connection, and helping doulas feel safe enough to take up space online. We talk about letting go of comparison, tapping into your natural gifts, turning your story into your strategy, and why standing out online isn’t about trends… it’s about truth. If you’ve ever questioned whether you’re “qualified enough” to teach, lead, show up online, or sell your offers, this one will matter. You’ll walk away with a deeper understanding of why your voice is your most powerful sales tool and how embracing your uniqueness is the key to signing more clients. Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!? ⬇️ START HERE ⬇️ FREE: Book Out Your Doula Calendar With These 3 Questions The Booked AF Doula Toolkit

    16 min
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About

For the doula or perinatal pro who knows this work changes lives and deserves to pay well. For the woman who’s done undercharging, overgiving, and second-guessing herself. For the one who’s ready to build a sustainable, profitable business without selling her soul or burning herself out. On The Six Figure Doula Podcast, we talk about the conversations most doulas avoid: Money, pricing, and premium offersSales without pressure, manipulation, or bro-marketingBuilding visibility & magnetic marketing that actually attracts aligned clientsLeadership, identity, and the mindset shifts required to growSimplifying your business instead of piling on more noiseThis isn’t a podcast about doing more. It’s about doing less- better. You won’t find hustle culture here.You won’t find watered-down social media advice or “try this trend” strategies.And you definitely won’t find permission to stay small. You’ll find honest reflections, real sales strategy, and direct conversations about what it actually takes to become a booked-out, confident, well-paid doula. This podcast is for you if: You want premium clients who respect your workYou’re ready to sell with integrity and certaintyYou’re done explaining or justifying your pricesYou want freedom, not chaos disguised as “passion”You’re all-in on building something that lastsIf you’re looking for comfort, this isn’t it.If you’re looking for clarity, conviction, and a business that supports your life-you’re in the right place. Welcome to The Six Figure Doula Podcast. Let’s build something real.

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