The Six-Figure Doula: For career birth workers building sustainable, high-income businesses

Lisa Vee
  • 5.0 (29)
  • MARKETING
  • UPDATED WEEKLY

For the doula or perinatal pro who knows this work changes lives and deserves to pay well. For the woman who’s done undercharging, overgiving, and second-guessing herself. For the one who’s ready to build a sustainable, profitable business without selling her soul or burning herself out. On The Six Figure Doula Podcast, we talk about the conversations most doulas avoid: Money, pricing, and premium offersSales without pressure, manipulation, or bro-marketingBuilding visibility & magnetic marketing that actually attracts aligned clientsLeadership, identity, and the mindset shifts required to growSimplifying your business instead of piling on more noiseThis isn’t a podcast about doing more. It’s about doing less- better. You won’t find hustle culture here.You won’t find watered-down social media advice or “try this trend” strategies.And you definitely won’t find permission to stay small. You’ll find honest reflections, real sales strategy, and direct conversations about what it actually takes to become a booked-out, confident, well-paid doula. This podcast is for you if: You want premium clients who respect your workYou’re ready to sell with integrity and certaintyYou’re done explaining or justifying your pricesYou want freedom, not chaos disguised as “passion”You’re all-in on building something that lastsIf you’re looking for comfort, this isn’t it.If you’re looking for clarity, conviction, and a business that supports your life-you’re in the right place. Welcome to The Six Figure Doula Podcast. Let’s build something real.

  1. 22H AGO

    96. From Plan A to Purpose: The Real Doula Story Behind The NICU Translator with Mary Farrelly

    This conversation is about what happens when your life doesn’t go the way you planned, and who you become because of it. Mary Farrelly is a Level IV NICU nurse, doula, and nurse educator, and the founder of The NICU Translator and NICU Doula Academy. Through her work, she helps bridge the gap between the NICU and home by equipping families and support professionals with evidence-based education and compassionate, trauma-informed support. Mary is passionate about redefining the NICU experience and building a network of NICU-informed doulas who can walk alongside families before, during, and after a NICU stay. Tune in to hear Mary share her inspiring story. We talk about the grief of the dream that didn’t happen…  The identity shifts no one prepares you for…  The emotional weight of working in the NICU…  And what it really looks like to build something meaningful while navigating doubt, visibility, and the pressure of being “the one” people look to for support. This is one of those conversations that will make you reflect on your own path, your own voice, and the things you might be holding back. And if you’re a doula sitting there wondering why your business isn’t growing the way you thought it would… I want you to hear this: It’s not because you’re not good enough. There’s a reason you’re stuck...and we need to look at it honestly. That’s exactly why I’m hosting a free live workshop: 🔥 Break Your Doula $10K/Month Ceiling 🗓 May 12th at 2PM EST I’m going to walk you through what’s actually keeping you under $10K months-and what to fix so you can start signing consistent clients without burning yourself out on content or waiting on referrals. If you’re ready for clarity, momentum, and real change… Save your seat now before they’re gone! Be sure to connect with Mary! https://thenicutranslator.com Follow her on IG: https://instagram.com/thenicutranslator NICU Doula Academy Waitlist: https://thenicutranslator.com/nicu-doula-academy 5 Things Every Doula Needs to Know Guide about NICU Families: https://app.thenicutranslator.com/5things Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!? ⬇️ START HERE ⬇️ FREE Assessment: Why Your Doula Biz Is Stuck Under 10K Months FREE video guide: Book Out Your Doula Calendar With These 3 Questions Learn more about Six Figure Doula

    52 min

  2. APR 28

    95. Overcoming The Imposter Syndrome Showing Up In Your Doula Business

    Imposter syndrome doesn’t disappear as you grow your doula business- it evolves. In this episode, I’m taking you behind the scenes of my own experience with imposter syndrome, especially after making a bold shift in my business on January 15th. From the outside, it looked confident and intentional… but internally? I’ve been questioning my own results, my proof, and whether I can keep this momentum going, every single month since. I’m also sharing the story of my very first job as a personal trainer, when I wasn’t even certified, and how that experience shaped everything I now believe about confidence, sales, and what it actually takes to book clients. If you’re a doula or service provider struggling with self-doubt, feeling like a fraud, or holding yourself back from showing up and selling your services, this episode will help you understand what’s really going on, and how to move through it. Inside this episode, I break down: Why imposter syndrome shows up in your doula businessHow self-doubt impacts your sales, consults, and visibilityThe evolution of imposter syndrome at every level of business growthWhy certifications don’t equal confidence (or clients)How to build confidence through action, not perfectionIf you want to grow your doula business, sign more clients, and show up with confidence, even when you don’t feel ready...take my Free Doula Reveneue Bottleneck Assessment now. Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!? ⬇️ START HERE ⬇️ FREE Assessment: Why Your Doula Biz Is Stuck Under 10K Months FREE video guide: Book Out Your Doula Calendar With These 3 Questions Learn more about Six Figure Doula

    17 min

  3. APR 21

    94. The Real Math Behind a Six-Figure Doula Business

    Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!? ⬇️ START HERE ⬇️ FREE Assessment: Why Your Doula Biz Is Stuck Under 10K Months FREE video guide: Book Out Your Doula Calendar With These 3 Questions Learn more about Six Figure Doula

    15 min

  4. APR 14

    93. Doula Journal Entry: When Everything Is Working… Except the One Thing I Want Most

    Before you listen, please know this conversation includes pregnancy loss, miscarriage, and the emotional realities that come with it. If you’re in a tender place, protect your heart first. You can come back to this when you’re ready. I’ve been a bit quiet for a reason. Not because I didn’t have anything to say…but because I was in the middle of something I couldn’t rush to make sense of. In the last year, I’ve experienced two missed miscarriages. The first came with waiting...waiting for answers, waiting for my body to catch up, waiting in this space between fear and trust while making decisions I never thought I’d have to face. The second… was different. I knew. Before the ultrasound. Before anyone said a word. There was a quiet, undeniable instinct in my body that something wasn’t right, and I tried to override it. This episode is about that knowing. The grief. The jealousy, guilt, and thoughts I didn’t want to admit out loud. The experience of moving through a system that felt cold and disconnected from something so deeply human. And the identity shift that comes when you can’t “fix” or control the one thing you want most. This isn’t a lesson. There’s no neat takeaway. No polished ending. This is me… in it. Processing what it means to hold both abundance and devastation at the same time. To build a life and business that’s expanding, while navigating something that feels completely out of your hands. To trust your body again… and to become someone who can hold more, even when it hurts. If you’ve experienced loss… If you’re in a season that doesn’t make sense… If you’ve ever felt alone in thoughts you didn’t think you were allowed to have.. you’re not alone in this. And you don’t have to rush your way out of it. Thank you for being here. 3 Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!? ⬇️ START HERE ⬇️ FREE Assessment: Why Your Doula Biz Is Stuck Under 10K Months FREE video guide: Book Out Your Doula Calendar With These 3 Questions Learn more about Six Figure Doula

    26 min

  5. APR 7

    92. Stop Fumbling Your Doula Consults: 5 Mistakes That Kill the “Yes”

    If your doula consults feel amazing… but don’t convert...this episode is for you! Because the sale isn’t lost at the price. It’s lost in how you lead the moment. I'm breaking down the 5 most common doula consultation mistakes that are quietly killing your conversions, and what to do instead. You’ll learn: Why connection alone isn’t enough to close clientsThe subtle ways you’re giving away your authority on callsHow to confidently lead the consult without feeling pushyWhat to say (and what to stop saying) to get to “I’m in”If you’re tired of hearing “I need to think about it” after a great call, this will shift everything. 🔥 Ready to fix your bottleneck?  Take the free assessment: Why Your Doula Business Is Stuck Under $10K Months Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!? ⬇️ START HERE ⬇️ FREE Assessment: Why Your Doula Biz Is Stuck Under 10K Months FREE video guide: Book Out Your Doula Calendar With These 3 Questions Learn more about Six Figure Doula

    18 min

  6. MAR 31

    91. From Loss to Leadership: The Story Behind the Doula Collective with Amy Silva

    This conversation is going to stay with you. Because this isn’t just about doula work… This is about what it means to be a human holding other humans through the most life-altering moments they’ll ever experience. Today, I’m sitting down with Amy Silva, founder of the Collaborative Doula Collective and the Collaborative Doula Conference, and we go far beyond surface-level conversations about birth work. We go into the why behind it all. The kind of why that’s born from lived experience. From her grief. From her love. From life cracking her open and asking her to become someone new. Amy shares the deeply personal season that shaped everything she’s building today. A story about grief and new life. Side by side- and what that taught her about what doulas are really holding space for. We talk about:  – What doulas carry that no one talks about  – The emotional weight of supporting others while living your own story  – Why this work is bigger than business… and requires community to sustain it  – And how to hold space without losing yourself in the process It’s the kind of conversation that reminds you: You don’t get to separate the work from the woman. And maybe… you’re not meant to. If you’ve ever felt the weight of this work… If you’ve ever craved a space where you can be supported too, This is for you. ***And if you’re feeling the pull to be in a room where these conversations are happening in real life: The Collaborative Doula Conference is happening May 25–27 (and I'll be speaking and craving hugs IRL!!) Amy has generously offered an exclusive promo code for this amazing community. GRAB YOUR TICKETS HERE (use my affiliate link please) and grab your $75 discount using this code: PODSQUAD  Don’t wait. Because the right rooms…the right conversations…and the right people…change you. Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!? ⬇️ START HERE ⬇️ FREE Assessment: Why Your Doula Biz Is Stuck Under 10K Months FREE video guide: Book Out Your Doula Calendar With These 3 Questions Learn more about Six Figure Doula

    55 min

  7. MAR 24

    90. How to Keep Going When Your Doula Business Isn’t Working (And You’re Ready to Quit)

    What do you do when your business isn’t working… and you’re this close to giving up? In this episode, I’m taking you behind the scenes of my own entrepreneurial journey, back to the season where nothing was clicking. No consistent clients. No predictable income. No proof that any of this was going to work. Just doubt, pressure, and the constant question: “Is this even meant for me?” Because here’s the truth no one talks about: The hardest part of building a business isn’t strategy.  It’s continuing when there’s no evidence yet. But what’s even more surprising? That’s not the only hard season. Because eventually… it does start working. And then the question shifts from: “How do I keep going when nothing is working?”  to  “How do I keep going… and still love my life?” In this episode, we’re diving into both. I’m sharing:  The mindset shift that kept me from quitting in the early days  Why most entrepreneurs give up in the “messy middle”  What actually wasn’t working in my business (and how I fixed it)  The difference between building a business that drains you vs supports your life  How to create a business as a present mom, devoted partner, and powerful leader If you’ve ever felt like you’re doing everything right but nothing is working…  or you’re building momentum but starting to feel stretched thin… This episode will hit. Because you don’t just need to keep going. You need to build this in a way that actually holds. If you’re ready to stop guessing and start signing clients consistently-without relying on referrals or posting every day-join me live: >>>> Register now: How to Consistently Book Clients Without Relying on Referrals or Posting Every Day This is where we turn your effort into actual results. Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!? ⬇️ START HERE ⬇️ FREE Assessment: Why Your Doula Biz Is Stuck Under 10K Months FREE video guide: Book Out Your Doula Calendar With These 3 Questions Learn more about Six Figure Doula

    12 min

  8. MAR 18

    89. Why Your Doula Consult Felt So Good… But She Still Didn’t Sign

    The Moment You Think You Lost the Client Booking (But Didn’t) This episode breaks down the exact moment most doulas lose their power—right after they say the price. This isn’t about scripts.  It’s about energy, leadership, and holding the room. What You’ll Learn: ✔️ Why “I need to think about it” isn’t about price  ✔️ The energy shift that kills conversions  ✔️ What your client is actually thinking in the pause  ✔️ The biggest mistakes (over-explaining, filling silence, softening your offer)  ✔️ What to do instead—so you stay grounded and in control Key Takeaway: The sale isn’t lost at the price. It’s lost in how you respond after. Want to Go Deeper? Join my live workshop: 👉 How to Consistently Book Clients Without Relying on Referrals or Word of Mouth 📅 March 25 | 🕑 2PM EST Learn:  – What to say in the first 5 minutes  – How to pitch without rambling  – How to handle hesitation without losing authority 👉 Save your seat. Because you don’t need as many leads as you think, you need to stop losing the ones in front of you. Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!? ⬇️ START HERE ⬇️ FREE Assessment: Why Your Doula Biz Is Stuck Under 10K Months FREE video guide: Book Out Your Doula Calendar With These 3 Questions Learn more about Six Figure Doula

    17 min
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About

For the doula or perinatal pro who knows this work changes lives and deserves to pay well. For the woman who’s done undercharging, overgiving, and second-guessing herself. For the one who’s ready to build a sustainable, profitable business without selling her soul or burning herself out. On The Six Figure Doula Podcast, we talk about the conversations most doulas avoid: Money, pricing, and premium offersSales without pressure, manipulation, or bro-marketingBuilding visibility & magnetic marketing that actually attracts aligned clientsLeadership, identity, and the mindset shifts required to growSimplifying your business instead of piling on more noiseThis isn’t a podcast about doing more. It’s about doing less- better. You won’t find hustle culture here.You won’t find watered-down social media advice or “try this trend” strategies.And you definitely won’t find permission to stay small. You’ll find honest reflections, real sales strategy, and direct conversations about what it actually takes to become a booked-out, confident, well-paid doula. This podcast is for you if: You want premium clients who respect your workYou’re ready to sell with integrity and certaintyYou’re done explaining or justifying your pricesYou want freedom, not chaos disguised as “passion”You’re all-in on building something that lastsIf you’re looking for comfort, this isn’t it.If you’re looking for clarity, conviction, and a business that supports your life-you’re in the right place. Welcome to The Six Figure Doula Podcast. Let’s build something real.

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