The Six-Figure Doula: For career birth workers building sustainable, high-income businesses

Lisa Villani
  • 5.0 (29)
  • MARKETING
  • UPDATED WEEKLY

For the doula or perinatal pro who knows this work changes lives and deserves to pay well. For the woman who’s done undercharging, overgiving, and second-guessing herself. For the one who’s ready to build a sustainable, profitable business without selling her soul or burning herself out. On The Six Figure Doula Podcast, we talk about the conversations most doulas avoid: Money, pricing, and premium offersSales without pressure, manipulation, or bro-marketingBuilding visibility & magnetic marketing that actually attracts aligned clientsLeadership, identity, and the mindset shifts required to growSimplifying your business instead of piling on more noiseThis isn’t a podcast about doing more. It’s about doing less- better. You won’t find hustle culture here.You won’t find watered-down social media advice or “try this trend” strategies.And you definitely won’t find permission to stay small. You’ll find honest reflections, real sales strategy, and direct conversations about what it actually takes to become a booked-out, confident, well-paid doula. This podcast is for you if: You want premium clients who respect your workYou’re ready to sell with integrity and certaintyYou’re done explaining or justifying your pricesYou want freedom, not chaos disguised as “passion”You’re all-in on building something that lastsIf you’re looking for comfort, this isn’t it.If you’re looking for clarity, conviction, and a business that supports your life-you’re in the right place. Welcome to The Six Figure Doula Podcast. Let’s build something real.

  1. 6D AGO

    87. Doula Packages That Sell Themselves

    In this episode, I’m flipping something most doulas were taught completely on its head. More packages do NOT equal more sales. More customization does NOT equal better service. And line-iteming your support might be the exact reason your consults end with “We’ll think about it.” If you’re walking into consults with three tiers, add-ons, and flexible pricing, you might be handing your clients the clipboard — when what they actually want is certainty. Inside this episode, I break down: Why multiple doula packages dilute authorityHow decision fatigue quietly kills momentumThe difference between selling logistics vs. solving root emotional problemsHow to structure consults that feel grounded, powerful, and alignedThe exact energy shift that makes your packages sell themselvesIf you’re ready to stop performing on consults and start leading them — this episode is for you. Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!? ⬇️ START HERE ⬇️ FREE: Book Out Your Doula Calendar With These 3 Questions The Booked AF Doula Toolkit

    16 min

  2. FEB 25

    86. How to Find Your First 3 Doula Clients (Even If You're Brand New or Your Calendar Is Empty)

    Are you a brand-new doula who needs three births to finish certification..but has no idea how to actually get clients? Or maybe you're a certified vet… but your calendar is bare and signing 3 clients right now feels like a dream. In this episode, I'm breaking down exactly how to book your first (or next) three doula clients- without ads, without going viral, and without 10 years of experience. You’ll learn: • Why your first 3 clients are about identity, not income • The Rule of 5 Ones framework to simplify your marketing • How to sell when you have zero testimonials • What to say when someone asks about your experience • Why confidence transfers, and how to embody it before you fully feel it • How to build momentum through conversations (not content overload) If you're struggling with imposter syndrome as a new doula or inconsistent bookings, this episode will give you a clear, actionable plan. Because doulas don’t need more credentials to book clients. They need clarity, conversation volume, and certainty. 🎧 Press play and learn how to sign your next three clients. And if you want help refining your niche, tightening your offer, or cleaning up your sales call confidence… DM “CLARITY” on Instagram @thelisavee and let’s simplify your strategy and get momentum moving. Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!? ⬇️ START HERE ⬇️ FREE: Book Out Your Doula Calendar With These 3 Questions The Booked AF Doula Toolkit

    18 min

  3. FEB 17

    85. Rethinking Social Media as a Doula (And Why Most Advice Fails You)

    If you’re wondering how to stand out as a doula without posting more, chasing trends, or burning out on Instagram, this episode breaks it down. I’m sharing the truth about my own content creation journey: the batching, the accountability pods, the 5–10 hours a week spent on reels...and why none of it directly grew my doula business. This conversation will help you rethink doula visibility and shift away from outdated social media advice that keeps birth workers stuck. Inside, I cover: Why consistency alone won’t help you get clientsThe real reason doulas blend in onlineWhat families actually look for when choosing a doulaHow to clearly communicate what makes you differentStanding out isn’t about being louder. It’s about being clearer. If you want honest feedback on your positioning and messaging, book a clarity call here. Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!? ⬇️ START HERE ⬇️ FREE: Book Out Your Doula Calendar With These 3 Questions The Booked AF Doula Toolkit

    19 min

  4. FEB 3

    84. Saying Goodbye to My Fancy Funnel: A Conversation About Doula Self-Trust and Leadership

    This is me officially saying goodbye to my fancy freakin’ funnel. Not because funnels don’t work, but because this one never really fit. In this episode, I share how I actually built a six-figure, in-person doula business long before launches, ads, or automation, and why letting go of systems that looked good on paper but felt heavy in my body changed everything. If your business feels harder than it should… If you’re doing everything “right” but still feel disconnected… This is an alignment and self-trust conversation you’ll want to hear. Because sometimes scaling isn’t about building something bigger. It’s about building something that actually holds you. If you're ready to move away from complicated funnels and constant content creation, and get back to real conversations with real families, book a CLARITY call today! Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!? ⬇️ START HERE ⬇️ FREE: Book Out Your Doula Calendar With These 3 Questions The Booked AF Doula Toolkit

    19 min

  5. JAN 27

    83. What Doula Training Leaves Out (and Families Pay For) with Krystil Hofsky

    What happens when your own birth cracks you wide open...and you can’t unsee the system ever again? In this episode, I’m sitting down with Krystil Hofsky, founder of Innerbloom Doula Institute, to talk about the moments that fundamentally changed how she trusted herself, how she mothered, and how she understood power inside birth spaces. Krystil shares how her son’s birth rerouted her entire life, pulling her out of corporate sales and into a deeper reckoning with autonomy, consent, responsibility, and what advocacy actually demands of doulas. We go there: the uncomfortable truths about modern birth, the gaps in traditional doula training, and why being “well-intentioned” is no longer enough. We talk about: How motherhood forces identity death, and why resisting it keeps women stuckWhy the doula role has to evolve right now if outcomes are going to changeThe internal skills that separate competent doulas from exceptional onesWhat most doula trainings miss when it comes to discernment, authority, and leadershipWhy Krystil built the training she wished existed, and who it’s really forThis conversation is honest, confronting, and deeply validating for anyone who’s felt the quiet tension between what they were taught and what they know in their body. If you’re a doula, birth worker, or woman who feels the weight of responsibility and wants to rise to it, this episode will hit.  ✨ Join Innerbloom Doula Institute and step into the kind of leadership birth actually requires. Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!? ⬇️ START HERE ⬇️ FREE: Book Out Your Doula Calendar With These 3 Questions The Booked AF Doula Toolkit

    42 min

  6. JAN 20

    82. How to Price Your Doula Services Without Guilt or Burnout

    In this episode, we’re unpacking the real psychology behind premium pricing for doulas and why pricing that actually reflects your worth isn’t greedy, unethical, or out of alignment… it’s leadership. We talk about the invisible costs no one teaches you to factor in: The emotional labor. The mental load. The constant availability. The opportunity cost of saying yes to one client and no to everything else. We’ll name the real problem with undercharging, not just financially, but energetically, and how low prices don’t create safety, trust, or access… they create resentment, burnout, and shaky boundaries. This conversation goes deeper than numbers.  It’s about money guilt, identity, and the quiet belief that being “a good woman” means making yourself smaller so others can feel comfortable. If you’ve ever said: “I just want this to be accessible”“I don’t feel right charging that much”“Who am I to ask for that?”This episode is for you. We’re reframing pricing as clarity.  Money as communication.  And premium prices as a container that holds transformation, not a barrier to it. Because accessibility without sustainability isn’t service.  And pricing that drains you isn’t generous, it’s self-abandonment. 🎧 Press play if you’re ready to stop apologizing for your value and start leading with it. Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!? ⬇️ START HERE ⬇️ FREE: Book Out Your Doula Calendar With These 3 Questions The Booked AF Doula Toolkit

    11 min

  7. JAN 13

    81. The Real Reason Your Doula Consults Go Nowhere

    Your doula consults feel good. They’re emotional. Connected. Even meaningful. And then… nothing happens. If you’re getting ghosted after long, heartfelt consults, I want you to hear this clearly: it’s not your likability, your warmth, or your ability to connect. It’s your structure. In this episode, I share a moment that genuinely humbled me- despite selling nearly $5 million in my career, I found myself struggling on sales calls.  When I brought it to my coach, I expected a small tweak. Instead, he challenged the foundation and reminded me of something every successful business owner eventually learns: Sales calls are always the biggest needle mover. You’ll learn: Why long consults don’t actually build trustWhere doulas accidentally lose authority without realizing itHow over-educating creates confusion instead of safetyThe simple consult structure that creates clarity, confidence, and decisionsHow to ask for the yes without feeling awkward or salesyIf your consults feel emotionally rich but don’t convert, this episode will reframe everything. You don’t need to become a different person.  You need a structure that holds the room. 🎧 Press play. Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!? ⬇️ START HERE ⬇️ FREE: Book Out Your Doula Calendar With These 3 Questions The Booked AF Doula Toolkit

    16 min

  8. JAN 6

    80. What It Really Takes to Build a Six-Figure Doula Business (No Sugarcoating)

    I recorded this episode to talk honestly about what building a six-figure doula business actually requires- beyond certifications, long hours, or trying to be everything to everyone. I share what shifted my own doula business and what I see consistently in doulas who build profitable, sustainable doula businesses: leadership in conversations, visibility that does the heavy lifting, and learning how to sell your services without feeling pushy or fake. This episode is a grounded look at why so many doulas feel stuck doing meaningful work without consistent income, and what changes when you lead differently. 👉 DM me AUDIT on Instagram @thelisavee if you want support getting clearer, more visible, and more booked. Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!? ⬇️ START HERE ⬇️ FREE: Book Out Your Doula Calendar With These 3 Questions The Booked AF Doula Toolkit

    15 min
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About

For the doula or perinatal pro who knows this work changes lives and deserves to pay well. For the woman who’s done undercharging, overgiving, and second-guessing herself. For the one who’s ready to build a sustainable, profitable business without selling her soul or burning herself out. On The Six Figure Doula Podcast, we talk about the conversations most doulas avoid: Money, pricing, and premium offersSales without pressure, manipulation, or bro-marketingBuilding visibility & magnetic marketing that actually attracts aligned clientsLeadership, identity, and the mindset shifts required to growSimplifying your business instead of piling on more noiseThis isn’t a podcast about doing more. It’s about doing less- better. You won’t find hustle culture here.You won’t find watered-down social media advice or “try this trend” strategies.And you definitely won’t find permission to stay small. You’ll find honest reflections, real sales strategy, and direct conversations about what it actually takes to become a booked-out, confident, well-paid doula. This podcast is for you if: You want premium clients who respect your workYou’re ready to sell with integrity and certaintyYou’re done explaining or justifying your pricesYou want freedom, not chaos disguised as “passion”You’re all-in on building something that lastsIf you’re looking for comfort, this isn’t it.If you’re looking for clarity, conviction, and a business that supports your life-you’re in the right place. Welcome to The Six Figure Doula Podcast. Let’s build something real.

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