The Levels

Joey Allbritton
  • 5.0 (1)
  • Management
  • Weekly

Are you navigating the complexities of growing your physical therapy practice alone and seeking ways to avoid common pitfalls while maximizing your impact? "The Levels Podcast" is a podcast dedicated to helping you navigate the complexities of the physical therapy industry and emerge successful. Hosted by Dr. Joey Allbritton and Dr. Robbie Woelkers, two seasoned professionals with firsthand experience in transforming challenges into triumphs, this podcast dives deep into the heart of the physical therapy industry. From opening clinics to scaling businesses, we cover it all. Our episodes unpack the real stories behind successful practices, offering insights, strategies, and the motivation needed to thrive in today's competitive landscape. Join us as we explore innovative solutions to common problems, discuss industry trends, and provide you with the tools to enhance patient care and grow your business. Whether you're just starting out or looking to expand, "The Levels Podcast" equips you with the knowledge and confidence to make informed decisions and stay ahead of the curve. Tune into "The Levels Podcast" and be part of a community committed to elevating the Physical Therapy profession. Together, we can create lasting change and shape the future of healthcare.

  1. 2d ago

    Your PT Clinic Is Busy So Why Aren't You Making Money?

    🏥 Ready to grow your PT practice? Watch the Million Dollar PT Practice Roadmap: https://youtu.be/1cuu8-CyIhc Get the free 20/13 Rule Calculator: https://start.therehabceos.com/lm-rpv-2013-optin More Patients. More PTs. More Profit. Your providers are treating all day. Your front desk is working through lunch. So why isn’t there more money left at the end of the month? Before spending more on marketing, ask: if every appointment were filled, would your clinic’s math actually work? Dr. Robbie Woelkers walks through five numbers that help you assess your PT clinic’s financial setup: collected revenue, operating expenses, completed visits, provider full-time equivalents, and weekly appointment slots per provider. He introduces Rehab CEOs’ 20/13 operating target, $20,000 in monthly collected revenue on less than $13,000 in allocated monthly operating expenses per full-time provider and explains why the resulting operating surplus isn’t automatically owner take-home pay. You’ll learn: • How to calculate revenue and operating expenses per provider FTE • How to calculate collected revenue per visit and cost per visit • Why a full schedule can still have a revenue ceiling below your target • How capacity, attendance, reimbursement, and expenses work together • Where collections and billing processes can affect collected revenue • Why changing appointment lengths requires a thoughtful operational plan • How to identify your clinic’s constraint before asking the team to work harder Bring last month’s actual numbers not your best month and follow along to see where your clinic needs attention first. Timestamps: 00:00 Full Schedule, but Where’s the Profit? 00:53 How Robbie Changed His Clinic’s Setup 01:44 The Rehab CEOs 20/13 Rule 03:19 Five Numbers to Pull From Your Business 04:03 Calculate Revenue and Costs per Provider and Visit 05:17 Why a Full Schedule Can Still Fall Short 07:24 Work Backward From Your Revenue Target 08:27 Match Schedule Capacity to Revenue per Visit 09:48 Four Areas to Check Before Making Changes 11:01 Client Example: A Busy Clinic With a Revenue Ceiling 12:18 What a $10 Increase in Revenue per Visit Could Mean 13:08 Where Collected Revenue Can Improve 14:28 Plan Before Changing Your Schedule 14:56 Run Your Clinic’s Numbers 16:21 The Free 20/13 Rule Calculator 🏥 Ready to grow your PT practice? Watch the Million Dollar PT Practice Roadmap: https://youtu.be/1cuu8-CyIhc Schedule a call to get your 28-day free trial of Practice Legacy Black: https://freetrial.therehabceos.com/free-trial More Patients. More PTs. More Profit. #PhysicalTherapyBusiness #ClinicProfitability #PracticeManagement

  2. Oct 20

    Forty Guests, Eight Burgers

    🏥 How to work with us: The Million Dollar PT Practice (Step-by-Step Roadmap):https://youtu.be/1cuu8-CyIhc Get the free Google Reviews Diagnostic:https://start.therehabceos.com/ten-reviews Ten Google reviews a month sounds like a reasonable target. But what if your clinic only graduates eight patients? You may be asking your team to hit a number your patient outcomes can’t support. In this video, Dr. Robbie Woelkers explains why more Google reviews don’t always come from better scripts, more reminders, or another QR code. Sometimes, the problem starts earlier: too few patients are finishing their plan of care. When Robbie’s graduation rate was around 6%, his clinics were still running review campaigns and blaming execution when the reviews didn’t come in. The missing question wasn’t simply, “Are we asking enough?” It was, “How many patients are reaching the outcome they came here for?” You’ll learn: • How to calculate review conversion using graduates, not total patients seen • How to tell whether you have a graduation problem or an asking problem • Why tracking who was actually asked reveals the next fix • What 22 graduations and five reviews can tell you about your process • How to spot friction between the conversation and the completed review • Why the treating clinician should make the personal ask • How to request a review without making the patient feel pressured • Why the review link should follow the conversation • Why review gating and patient incentives don’t belong in the process • When to replace a review target with a graduation target Start with one calculation: Reviews received ÷ patients graduated = review conversion rate. Then ask how many graduates received a personal, in-pers on request. Enough graduates, but too few were asked? Fix the conversation. Most graduates were asked, but few followed through? Make the next step easier. Too few patients are graduating? Start with graduation. Before you spend another quarter pushing for more reviews, find out which problem your clinic actually has. Get the free Google Reviews Diagnostic:https://start.therehabceos.com/ten-reviews Enter five numbers from your clinic. The tool will help identify what’s limiting your reviews and which correction to prioritize. If your graduation rate is below 60%, the tool recommends prioritizing graduation this quarter. Free tool. Want the complete operating system for growing your practice? Watch The Million Dollar PT Practice (Step-by-Step Roadmap):https://youtu.be/1cuu8-CyIhc 00:00 - Why 10 Google Reviews May Be the Wrong Target 01:35 - The Burger Analogy: You Can’t Ask Your Way Past the Math04:00 - Robbie’s 6% Graduation Rate 05:20 - Calculate Your Review Conversion Rate 07:00 - Asking Problem or Graduation Problem? 08:40 - 22 Graduations, Five Reviews: Find the Breakdown 11:45 - Why Reviews Follow Patient Outcomes 14:10 - Use the Free Diagnostic to Find Your Priority 15:10 - Who Should Ask and What to Say 17:30 - Remove Friction, Gating, and Patient Incentives 19:40 - Replace an Impossible Target With a Graduation Goal 22:00 - Run Your Numbers and Choose Your Next Fix Benchmarks and conversion figures discussed in this video are Rehab CEOs internal operating standards and observations, not published industry benchmarks. Review targets should reflect your clinic’s graduation volume.

  3. Oct 13

    Day Three You Feel Fine. The Bottle Says Ten Days

    🏥 How to work with us: The Million Dollar PT Practice (Step-by-Step Roadmap):https://youtu.be/1cuu8-CyIhc Get the free Three Doors They Leave Through tool:https://start.therehabceos.com/three-doors A dentist once asked Dr. Robbie Woelkers a simple question: “What’s your graduation rate?” At the time, Robbie owned three physical therapy clinics—and he couldn’t give a clear answer. When he finally calculated the whole-clinic number, it was 6%. The problem wasn’t simply that patients were leaving. It was that they weren’t leaving evenly. They were dropping out at three specific points in the plan of care for three completely different reasons. In this video, Robbie breaks down the Three Doors framework so PT practice owners can identify where patients are leaving and install the right solution. The three doors are: • Door One: Scheduled evaluation to the second visit • Door Two: Second visit to the progress summary • Door Three: Progress summary to graduation You’ll learn: • Why one overall retention percentage can hide three separate problems • Why you should analyze one completed patient cohort—not the current month • How to calculate patient loss by headcount instead of percentages • Why patients who feel better often stop before they are actually better• How testing, treating, and retesting makes progress visible • Why the next appointment should be booked inside the treatment room • How a progress summary should produce a clear graduation date • Why an acceptable graduation rate can still hide premature discharges• How to identify the one retention habit your clinic should prioritize for the next 90 days Each door requires a different fix. Trying to improve “retention” without knowing which door is widest gives your team a vague project instead of a clear operating priority. Pull one cohort from three or four months ago. Track how many patients booked, returned for visit two, reached their progress summary, and graduated. Then find the widest gap. That door owns your next 90 days. Get the free Three Doors They Leave Through tool:https://start.therehabceos.com/three-doors Enter four numbers from one completed patient cohort. The tool will rank the three doors by patients lost and calculate the value of the visits that were never delivered. Free download. Want the complete operating system for growing your practice? Watch The Million Dollar PT Practice (Step-by-Step Roadmap):https://youtu.be/1cuu8-CyIhc 00:00 - The Question Robbie Couldn’t Answer 02:20 - Day Three: Why Patients Stop Early 05:00 - Three Patients, Three Different Reasons 06:30 - Robbie’s 6% Graduation Rate 09:00 - Why PT Patients Drop Out 10:00 - The Three Doors Patients Leave Through 12:30 - One Retention Habit for Each Door 16:00 - Pull One Cohort and Find Your Biggest Leak Sources: Dantas et al., Health Policy (2018); Briggs et al. (2021). The 14+ visit length-of-stay figure is a Rehab CEOs internal standard, not a published industry benchmark.

  4. Oct 7

    198 Patients And An Empty Schedule

    🏥 How to work with us: The Million Dollar PT Practice (Step-by-Step Roadmap): https://www.youtube.com/watch?v=1cuu8-CyIhc 🔧 Get the free Count the Empty Chairs First tool: https://start.therehabceos.com/empty-chairs ———————————— 198 active patients. An empty schedule. Is more marketing really the answer? Before you spend money bringing in new patients, count the appointments you already had room for but never filled. Those empty slots cost you rent, payroll, and time. But because nobody booked them, they’re easy to overlook while your team focuses on the patient who canceled. In this video, Robbie breaks down how physical therapy practice owners can tell the difference between a filling problem and a holding problem—and decide where their team’s attention belongs. Two problems. Two different priorities: • Filling problem: You have available appointments that never get booked. Focus on filling those gaps. • Holding problem: Patients are canceling or drifting away. Focus on identifying the drift and addressing what’s getting in their way. The patient who leaves gets a name, a story, and a conversation in the morning huddle. The empty appointment gets none of that. But it may be the bigger problem. You’ll learn: • Why chasing cancellations can distract your team from unused capacity. • How Robbie realized he was paying twice for the same seat. • The two numbers to track every Thursday—and why each needs one named owner. • Why booking the next appointment in the treatment room matters. • How a seven-day trigger helps identify patients who are drifting. • The four-step save conversation: schedule audit, awareness, verify the obstacle, and explain. • Why an unusually high save rate deserves a closer look. Before you launch another campaign, find out which problem is costing you more. Pull six numbers from your schedule, compare the two sides, and give your team a clear priority for the week. Use the free Count the Empty Chairs First tool to get started: https://start.therehabceos.com/empty-chairs Treatment frequency and duration remain the treating therapist’s decision. These systems support the existing plan of care. Efficiency, missed-opportunity, and save-rate targets discussed in this video are Rehab CEOs internal standards, not published industry benchmarks. 00:00 198 Patients and an Empty Schedule 01:10 The Birthday Party: Why We Focus on Who Left 02:15 The Empty Appointments Nobody Counts 03:05 Paying Twice for the Same Seat 04:05 Filling Problem or Holding Problem? 05:20 Two Numbers to Track Every Thursday 06:00 Pre-Booking and the Seven-Day Rule 06:55 The Four-Step Save Conversation 08:00 Why a High Save Rate Can Be Misleading 08:50 Your Next Step: Count the Empty Chairs #PhysicalTherapyBusiness #PatientRetention #PracticeManagement #ClinicGrowth #RehabCEOs

  5. Sep 29

    The Best Treatment I Ever Got. I Never Went Back.

    🏥 How to work with us: The Million Dollar PT Practice (Step-by-Step Roadmap): https://youtu.be/1cuu8-CyIhc Get the free Four Kinds of Patients tool: https://start.therehabceos.com/four-kinds ———————————— Your patients are getting better. But are they coming back, leaving reviews, or recommending your clinic? A good clinical outcome doesn’t always create a loyal patient. In this video, Robbie shares why the best treatment he ever received never earned a return visit or a single referral. Then he breaks down a simple framework to help physical therapy practice owners understand what their outcomes reports might be missing. Two questions. Four kinds of patients: • Raving fans: They got results, loved the experience, and carry your name. • Advocates: They loved the experience but didn’t reach their treatment goals. • Ghosts: They got results but had a poor experience and never recommend you. • Critics: They had poor results and a poor experience, and they’re vocal about it. The hardest one to spot? The ghost. On your clinical outcomes report, that patient can look just like a raving fan. You’ll learn: • How everyday clinic policies can undermine the patient experience. • What Robbie discovered when he reviewed his clinic’s graduation rate. • How to evaluate 20 recent discharges using results and experience. • What your biggest patient category reveals about your next 90 days. • The three beliefs that help patients trust you, your process, and their own progress. Before you change another policy or assume your clinic needs more marketing, find out which kind of patient you’re creating. Pull 20 recent discharges. Spend 20 minutes with someone on your team. Answer two questions for each patientand count. Use the free Four Kinds of Patients tool above to get started. https://start.therehabceos.com/four-kinds 00:00 Why Great Treatment Doesn’t Guarantee Referrals 01:17 How Clinic Policies Hurt the Patient Experience 02:58 The 6% Patient Graduation Rate 04:10 The Four Kinds of Patients 06:28 How to Audit 20 Recent Patients 07:37 What Your Clinic Should Fix in the Next 90 Days 08:13 Three Beliefs That Build Raving Fans 09:34 Your Next Step: Count Your 20 Patients ———————————— #PhysicalTherapyBusiness #PatientExperience #PatientRetention #ClinicGrowth #RehabCEOs

  6. Sep 22

    How to Handle Price Objections in Your PT Clinic

    🏥 How to work with us: The Million Dollar PT Practice (Step-by-Step Roadmap): https://youtu.be/1cuu8-CyIhc Download the free Patient Care Investment Calculator: https://start.therehabceos.com/lm-itc-pcicalc-optin ———————————— Your patient agrees to treatment. Then money comes up—and the conversation changes. Your coordinator speeds up. Starts overexplaining. Offers every payment option at once. Suddenly, a patient who was ready to move forward needs to “think about it.” The price didn’t change. The delivery did. In this video, Dr. Robbie Woelkers explains how physical therapy clinic owners can train their front office to lead financial conversations with confidence, present the full plan of care, and get every visit booked before the patient leaves. It starts with one habit: say the number, then stop talking. We’ll cover: — Why an untrained checkout can cost your clinic more than a missed evaluation — The two money conversations your front office needs to master — Why the initial phone call should only sell the evaluation — How to present a price without apologizing or offering an unrequested discount — How cash, in-network, and out-of-network conversations differ — The four checks to clear before discussing the plan’s cost — How to uncover concerns that show up as price objections — Why shrinking the therapist’s plan can undermine the patient’s goal — How to present payment options one at a time — What to ask when none of those options works — Why prebooking every visit is part of the patient experience — How an owner’s discomfort with money can shape the entire team Your front desk doesn’t need to convince patients to want a plan they’ve already agreed to. It needs to help them understand the investment, find a workable payment option, and leave knowing exactly what happens next. Present the plan. Say the number. Give the patient room to respond. ———————————— Get the free Patient Care Investment Calculator: https://start.therehabceos.com/lm-itc-pcicalc-optin Use it to: — Build a custom plan of care and calculate the total investment — Walk through the four payment options — Support cash, out-of-network, and in-network conversations — Turn the screen around so patients can follow along Your assignment this week: sit in on one checkout. Listen for what happens immediately after your coordinator presents the price. Do they pause—or keep talking? Start there. Free download. ———————————— Want the complete operating system for growing your practice? Watch The Million Dollar PT Practice (Step-by-Step Roadmap): https://youtu.be/1cuu8-CyIhc 00:00 - Why Patients Hesitate When Money Comes Up 01:23 - What an Untrained Checkout Costs Your Clinic 02:44 - Where Benefits and Plan of Care Fit 04:38 - Are Patients Leaving With Their Full Plan Booked? 05:31 - Payment Options: Stack vs. Ladder 06:56 - The Phone Call: Sell Only the Evaluation 08:36 - Ask Permission Before Discussing Money 10:54 - The Complete PT Practice Operating System 11:48 - The Front Desk’s Job After the Evaluation 12:45 - Four Checks Before You Present the Price 15:07 - What to Do When Patients Hesitate 16:22 - Never Shrink the Therapist’s Plan 18:23 - The Four-Step Payment Ladder 21:34 - Prebook Every Visit Before Patients Leave 24:18 - How Your Team Learns Your Money Habits 26:40 - “My Patients Can’t Afford That” 28:18 - The Complete Patient Registration System 30:30 - Get the Patient Care Investment Calculator

  7. Sep 21

    The Million Dollar PT Practice (Step-by-Step Roadmap)

    To find out about working together: Opt in, schedule a call with our team, and get access to your 28-day free trial of Practice Legacy Black here: https://freetrial.therehabceos.com/free-trial So you want your first (or next) seven-figure year in your clinic? Good. Let's build the plan. In this video, Dr. Robbie Woelkers walks you through the exact operating system he used to go from one clinic to three and $1.7M in 18 months before selling, and the same one we now run with 400+ independent PT practices across the country. We'll break down the Three P's of practice growth, More Patients, More PTs, More Profit, and show you how to find the single constraint holding your practice back right now instead of trying to fix everything at once. No fluff. Just the systems, the numbers, and the levers to pull, plus real examples from clinic owners who stopped trading more hours for more growth. You'll learn: - Why clinic owners stall out at $35K a month, at $100K a month, and even past seven figures - The 3 constraints that cap almost every practice, and how to diagnose yours in about 10 minutes - How the CEOS works, the Reach side and the Reputation side, so the practice grows while your hours shrink - Why reimbursement rates are rarely the real reason your margins are thin - How to hire and keep providers in a market where everyone says there aren't any Let's build a practice that runs without you. Start your 28-day free trial: https://freetrial.therehabceos.com/free-trial

  8. Sep 17

    How to Reduce No-Shows in Your Physical Therapy Clinic

    🏥 How to work with us: The Million Dollar PT Practice (Step-by-Step Roadmap): https://youtu.be/1cuu8-CyIhc Download the free Arrival Anticipation Kit: https://start.therehabceos.com/lm-itc-aakit-optin ———————————— Your physical therapy clinic’s schedule looks full. But how many of those scheduled evaluations will actually walk through the door? A patient who books an evaluation and never arrives is worth the same as someone who never called: zero. The difference is that you already paid to acquire that patient, your team already earned their trust, and then you lost them somewhere between “yes” and the appointment. Most patients don’t no-show because they suddenly changed their minds. They no-show because doubt returned. Work became busy. Their pain temporarily improved. They weren’t sure where to park. A friend recommended another clinic. The longer the gap between scheduling and arrival, the more room uncertainty has to take over. In this video, Dr. Robbie Woelkers explains how physical therapy clinic owners can close that gap, build patient anticipation, and improve evaluation arrival rates—without buying new software or relying on another generic reminder sequence. We’ll cover: — Why a full schedule can give clinic owners a false sense of security — How to calculate your evaluation arrival rate — Why scheduling and arrival are really the same operational problem — The difference between patient reminders and anticipation — Why new evaluations should be scheduled within 72 hours — How reserved evaluation slots protect your schedule — The six preframes that remove reasons not to come — The four proofs that reinforce a patient’s decision — How to future-pace patients through their arrival — The first 10 minutes that shape the entire patient experience — Why your front office should never burden the patient — What to do when your clinic is already booked weeks in advance The moment a patient schedules their evaluation, your job isn’t finished. Your job changes. The time between “scheduled” and “arrived” is your new-patient onboarding. That window determines whether patients arrive excited and confident—or cancel, no-show, and quietly disappear from your schedule. Stop reminding patients to come. Give them a reason to look forward to it. ———————————— Get the complete Arrival Anticipation Kit: https://start.therehabceos.com/lm-itc-aakit-optin Inside, you’ll get: — A calculator showing what your current no-show rate may be costing your clinic — The six pre-frames that remove common reasons patients don’t arrive — The four proofs that strengthen confidence after scheduling — Six patient messages already written and ready to load into your CRM Start with two messages this week: the immediate confirmation and the owner welcome. Two messages. One afternoon. A stronger patient experience before they ever enter your clinic. Free download. ———————————— Want the complete operating system for growing your practice? Watch The Million Dollar PT Practice (Step-by-Step Roadmap): https://youtu.be/1cuu8-CyIhc 00:00 - Why Your Full Schedule May Be Lying to You 00:59 - What Patient No-Shows Really Cost Your Clinic 02:22 - Where Scheduling and Arrival Fit 03:27 - Calculate Your Evaluation Arrival Rate 04:20 - Reminders vs. Patient Anticipation 05:38 - The 72-Hour Scheduling Rule 08:16 - The Complete PT Practice Operating System 09:14 - The Patient Doubt Window 10:08 - Six Preframes That Prevent No-Shows 13:02 - Four Proofs That Build Patient Confidence 16:08 - What Patients Remember About Their First Visit 17:57 - Never Burden the Patient 20:07 - The Onboarding Mistake Dr. Robbie Made 21:18 - What If Your Clinic Is Booked for Weeks? 22:40 - The New Scheduling and Arrival System 23:34 - Get the Arrival Anticipation Kit

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Are you navigating the complexities of growing your physical therapy practice alone and seeking ways to avoid common pitfalls while maximizing your impact? "The Levels Podcast" is a podcast dedicated to helping you navigate the complexities of the physical therapy industry and emerge successful. Hosted by Dr. Joey Allbritton and Dr. Robbie Woelkers, two seasoned professionals with firsthand experience in transforming challenges into triumphs, this podcast dives deep into the heart of the physical therapy industry. From opening clinics to scaling businesses, we cover it all. Our episodes unpack the real stories behind successful practices, offering insights, strategies, and the motivation needed to thrive in today's competitive landscape. Join us as we explore innovative solutions to common problems, discuss industry trends, and provide you with the tools to enhance patient care and grow your business. Whether you're just starting out or looking to expand, "The Levels Podcast" equips you with the knowledge and confidence to make informed decisions and stay ahead of the curve. Tune into "The Levels Podcast" and be part of a community committed to elevating the Physical Therapy profession. Together, we can create lasting change and shape the future of healthcare.

Information

  • Creator
    Joey Allbritton
  • Years Active
    2024 - 2026
  • Episodes
    89
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Joey Allbritton
  • Show Website
    The Levels