The Diary of a Florist

Joanne Truby
  • 5.0 (1)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

A floristry podcast that offers guidance, education and inspiration about running a floristry business. Sharing real life experiences that I have encountered over the years and how I have learned from my mistakes. I think it is important to keep things real as after all being a florist really isn’t just ’playing with pretty flowers’ I hope you will come along with me for the ride.

  1. 07/17/2025

    Episode 21 - Pricing Flowers for Weddings and Events, how long is a piece of String?

    Today I wanted to open up the conversation surrounding pricing flowers for Weddings and Events. I know this can be a tricky area to navigate for us as florists and whilst I absolutely do not have all the answers, I thought it would be good to have a chat about all the outside factors that can come into play when quoting for weddings and events. As well as why I think we sometimes come up against the challenge of loosing out on jobs due to the client/couple having had a 'more competitive' quote. I hope you enjoy the episode. Below are the links to my classes and course offerings as well as my contact details if you would like to get in touch with me, it would be great to hear from you! This is the last episode of season 3 but I shall be busy beavering away behind the scenes with season 4 so hopefully I won't be gone too long. Take care and keep sharing the podcast, it means so much. Joanne x   Joanne's Educational Offerings:  One to One Floral Workshops My Digital Masterclass - How to Start your Own Wedding and Event Floristry Business Hourly Online Business Mentoring Sessions    Joanne's Contact Details:  Website: www.joannetruby.co.uk Instagram: joannetrubyfloraldesign Email: hello@joannetruby.co.uk

    24 min

  2. 07/10/2025

    Episode 20 - How the Charity Thrive is using Gardening to Change Lives & What is Social and Therapeutic Horticulture?

    Today I am chatting with Amanda Wallace who is head of PR and Media at Thrive. A charity that uses gardening to bring about positive changes in the lives of people living with disabilities or ill health, or who are isolated, disadvantaged or vulnerable. I met Amanda at the Garden Press Event earlier in the year and was really keen to find out more about this amazing charity and what it is they do. Particularly in relation to the work they do with Social and Therapeutic Horticulture (STH) a terminology I personally hadn't heard of before and wanted to dive into the subject deeper. I hope you enjoy today's conversation. If you would like to find out more about Thrive and any of the courses and resources that they offer, all of their details are in the show notes below.    Joanne's Contact Details:  Website: www.joannetruby.co.uk Instagram: joannetrubyfloraldesign Email: hello@joannetruby.co.uk   Details for Thrive:  Website: www.thrive.org.uk Instagram: thrivecharity Email: info@thrive.org.uk

    42 min

  3. 07/03/2025

    Episode 19 - Using Imported Versus British Flowers with Lindsey from The White Horse Flower Company

    Today I am chatting with the lovely Lindsey from The White Horse Flower Company all about the great debate surrounding using imported flowers. As I'm sure you know by now I am a huge champion when it comes to using British flowers, I absolutely adore them! However I would be lying if I said that as a business I didn't also need to use imported flowers too. I wanted to open up the discussion surrounding the use of imported flowers as I know personally I have felt an increasing pressure within the industry to only be using British flowers all the time. I thought Lindsey would be a great person to chat to about this as I know she has been very open about her perspective on this subject. I loved our conversation and I hope you enjoy listening too!    Joanne's Contact Details Website: www.joannetruby.co.uk Instagram: joannetrubyfloraldesign Email: hello@joannetruby.co.uk   Lindsey (The White Horse Flower Company's Details)  Website: www.whfco.co.uk Instagram: thewhitehorseflower Email: linz@kitchins.net

    1h 9m

  4. 06/26/2025

    Episode 18 - How to Stand out in the Crowd with Sophie from U.FL.O

    Today I am thrilled to be talking to the incredible Sophie from U.FL.O (Unidentified Floral Object). All about how to stand out in the crowd. The floristry industry is often described as a saturated market and whilst I would probably tend to agree that this is true. How can we stand out and make ourselves and our business more visable? Sophie is renowned for her amazing, original flower crowns. Each one a beautiful, unique artwork. Her floral crowns have taken her all over the world teaching workshops. Alongside her teaching and event floral projects she is also a judge at the RHS Chelsea Flower Show. I thought she would be the perfect person to speak to about standing out in the crowd. My conversation with Sophie is so refreshing, I really appreciate her honesty and authenticity. I hope you enjoy listening!    Joanne's Contact Details:  Website: www.joannetruby.co.uk Instagram: joannetrubyfloraldesign Email: hello@joannetruby.co.uk    Sophie's Contact Details:  Website: www.uflo.co.uk Instagram: u.fl.o/london Email: contact@unidentifiedfloralobject.com

    1h 10m

  5. 06/19/2025

    Episode 17 - Diversifying your Floristry Business with Sarah from Leafy Couture

    In today's episode I am chatting with the wonderful Sarah from Leafy Couture all about how she has built up and diversified her floristry business over the years. From working on weddings and events, to opening a thriving flower school and working on international projects abroad. I really admire Sarah and all that she has achieved with her business over the years and I am excited to share this conversation with you.    Joanne Contact Details:  Website: www.joannetruby.co.uk Instagram: joannetrubyfloraldesign Email: hello@joannetruby.co.uk   Sarah's Contact Details:  Website: www.leafycouture.co.uk Instagram: leafycouture Email: sarah@leafycouture.co.uk

    53 min

  6. 06/12/2025

    Episode 16 - My Flower Buying Process over the Years

    Hello and welcome to season 3 of The Diary of a Florist! I am so pleased to be back! In today's episode I am chatting all about my flower buying process over the years since I started my business. The pro's and cons to buying flowers in person versus buying flowers online and how my sourcing journey has changed over the years. I really hope you enjoy listening. Below are all the details for my educational offerings as well as my contact details if you would like to get in touch and have a chat about anything, it would be lovely to hear from you.    Educational Offerings/Classes:  My Digital Masterclass - How to Start your Own Wedding and Event Floristry Business  1:1 Floral Workshops  My Online Business Mentoring Service  Summer Bowl Class    Contact Details:  Website: www.joannetruby.co.uk Instagram: joannetrubyfloraldesign Email: hello@joannetruby.co.uk

    31 min

  7. 11/28/2024

    Episode 15 - Teamwork, why it means everything when running a floristry business

    In today's episode I am chatting all about teamwork and why it is so important when running our own event floristry businesses. This will be the last episode of season two (which I'm a little sad about!). However I shall be back with season 3 early next year and I am so excited to share more interesting topics and conversations with you then. Thank you so much for listening and sharing the podcast with your friends it really means a lot.    Get in touch if you would like to find out more about:  My Digital Masterclass - How to Start your Own Wedding and Event Floristry Business  My 1:1 Floral Workshops (these will be starting again in April next year and I am currently taking bookings for then).  Online Business Mentoring  My Introduction to Floristry Class    Contact Joanne:  Website: www.joannetruby.co.uk Instagram: @joannetrubyfloraldesign Email: hello@joannetruby.co.uk

    14 min

  8. 11/14/2024

    Episode 14 - Disability within the horticultural industry, guest episode with Lexi Floral Fanatic

    In today's episode I am chatting with the lovely Lexi from Lexi Floral Fanatic all about disability within the horticultural industry. Lexi is a garden blogger and disability advocate who visits gardens using her mobility scooter. I shared over on my Instagram last year about being born with Spina Bifida which was a huge deal for me as I have spent most of my life not openly talking about it. However I'm realising as I get older that if I want to be part of the change and shed a positive light on disability then I need to find my voice. Hence me wanting to have this conversation with Lexi, to raise some much needed awareness. Particularly within the horticultural industry. Lexi has a really uplifting outlook on life and has so many interesting and useful insights that she shares during our chat. I hope you enjoy listening.    Get in touch with Joanne:  Website: www.joannetruby.co.uk Instagram: @joannetrubyfloraldesign Email: hello@joannetruby.co.uk   Get in touch with Lexi:  Website: www.floralfanatic.co.uk Instagram: @lexi_floral_fanatic Email: floralfanaticblog@gmail.com   Jardineer gardening tool set - specially adapted gardening tools.

    54 min
See All (21)

About

A floristry podcast that offers guidance, education and inspiration about running a floristry business. Sharing real life experiences that I have encountered over the years and how I have learned from my mistakes. I think it is important to keep things real as after all being a florist really isn’t just ’playing with pretty flowers’ I hope you will come along with me for the ride.

Information

  • Creator
    Joanne Truby
  • Years Active
    2024 - 2025
  • Episodes
    21
  • Rating
    Clean
  • Copyright
    © Copyright 2024 All rights reserved.
  • Show Website
    The Diary of a Florist