Holistic Women's Business

Melanie Campbell

Welcome to the Holistic Women’s Business podcast, for heart-led women in service-based business over 40. It's time to discover your unique potential and create the freedom and fulfilment you deserve in your business. I’m your guide, Melanie Campbell. Join me each week to hear my practical insights to align your business with who you are. You’ll also hear inspiring chats with my favourite people.I'm an Intuitive Business Alignment + Copywriting Coach for heart-led women, like you.  I weave intuition and practical insights with over 23 years of combined experience from copywriting to Human Design to website design to perimenopause health to energy healing. I'm here to help you because I know what's possible.  When I turned 43, my energy seemed to disappear overnight and I was struggling with strange symptoms that turned out to be a combination of burnt out adrenals and perimenopause. After 5 years of exploring and experimenting, I discovered how to overcome burn out and take charge of perimenopause.  I turned it into an opportunity to listen to my intuition and create my own path to freedom and fulfilment. It was the beginning of doing business and life in a way that felt aligned for me.Now I'm here to inspire you to choose your own path to a fulfilling business that aligns with you and your energy. Are you ready to create a business that feels good for you? Let’s get started.Do you have questions about creating a soul-aligned business? Please get in touch with me here:https://www.melaniecampbell.com.au/contact-melanie

  1. 1d ago

    HWB 129: How you can re-charge your energy by making time for fun outside your business. My simple tips for getting started.

    Do you feel guilty when you do something for fun instead of focusing on your business? Today I’m sharing why you need to give yourself permission to have hobbies outside your business. It’s actually essential for re-charging your energy. I also know how hard it can be to fit anything else into your day when you feel busy. That’s why it doesn’t need to be something big. You can keep it small and simple so it fits into your work day. I’ll share a few ideas to help you find the things you enjoy and how you can get started. The reason this matters to me is because it’s something I need to remind myself of often. And after going through adrenal fatigue and burn out, I know how important it is to have regular rest breaks for fun, relaxation and to restore your energy. So I hope this episode helps you notice if you’re being a tough taskmaster in your business and inspires you to take a mini break. 3 things I share in this episode are: 1..Why it’s important to make time for hobbies and relaxation instead of being completely focused on your business everyday. 2..How to find simple ways to add small relaxing things into your business day without feeling guilty. 3..I share a few examples of the little things I’ve started doing for fun outside my own business. Do you have questions about how to re-charge your energy by giving yourself time for fun outside your heart-led business? I’d love to hear from you, please get in touch: melaniecampbell.com.au/contact-melanie Hi I'm Melanie, I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business. Discover how we can work together: melaniecampbell.com.au Do you want to receive insights over email? You're invited to join my email letters community. This isn't your usual newsletter. I only send you an email letter when I have inspiration to share and you're always welcome to reply. I never send sales emails and your details are always private.  Here’s your link to join: melaniecampbell.com.au/join-my-email-letters-community

  2. Oct 27

    HWB 128: How to build a heart-led business that works for your personality and your energy and why it matters.

    Do you want to build a heart-led business that works for your personality and energy so you can stay out of burn out? This episode is for you.  Today I’m talking about why you need to align your business with your personality and your energy capacity and how to get started. The reason this matters to me is because I ended up in burn out after years of pushing past my energy capacity and following business advice that didn’t work for me. I don’t want that to happen to you. It’s why I want to help you create a heart-led business that aligns with who you are. I’ll share a few examples from my own business to help you start noticing what you need so you can make aligned choices in your business. 3 things I share in this episode are: 1..Why it’s important to understand your personality and your energy capacity when you’re making choices in your business. 2..How you can stay out of burnout by working in flow with your energy instead of following a business model or process that doesn’t work for you. 3..I share a few practical examples from my own business to give you ideas for adapting the way you work with clients to create more spaciousness and ease. Do you have questions about building a heart-led business that works for your personality and energy capacity? I’d love to hear from you, please get in touch: melaniecampbell.com.au/contact-melanie Hi I'm Melanie, I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business. Discover how we can work together: melaniecampbell.com.au Do you want to receive insights over email? You're invited to join my email letters community. This isn't your usual newsletter. I only send you an email letter when I have inspiration to share and you're always welcome to reply. I never send sales emails and your details are always private.  Here’s your link to join: melaniecampbell.com.au/join-my-email-letters-community

  3. Oct 20

    HWB 127: How to create a purposeful podcast for your heart-led business so you can attract your ideal clients with Laura McRae.

    Are you procrastinating over starting a podcast for your heart-led business? Today’s conversation with Laura McRae is for you. I want to inspire you to get started on your podcast so you can use your valuable content to attract your aligned clients without having to sell your services. It’s why I invited Laura McRae to chat with me about the essential things you need to know about creating and launching your podcast. And it goes beyond choosing the right microphone. Laura McRae is a Holistic Podcast Consultant and Producer who helps service-based business owners to create purposeful audio podcasts that connect with their ideal clients. She specialises in making podcasting simple and stress-free, whether you’re launching your first podcast or you need ongoing podcast production and support. She also loves helping coaches and consultants to use their podcast as the backbone of their entire content marketing system, by re-purposing episodes into newsletters, blogs or social media posts. Laura offers everything you need to turn your podcast into a valuable content platform that helps your listeners become clients and grows your business. 3 things we chat about in this episode are: 1..Why podcasting is a valuable platform for service-based business owners, especially if you don’t want to be on social media. 2..Why you don’t need to be a confident public speaker to start a podcast for your heart-led business. 3..How to overcome your fears and start your podcast in a way that works for your available time and energy. Do you have questions about starting a podcast for your heart-led business? I’d love to hear from you, please get in touch: melaniecampbell.com.au/contact-melanie Get in touch with Laura Laura’s website: podcastsupportservices.com.au LinkedIn: laurajmcrae Instagram: podcast.support.services Laura’s podcast resources and recommendations Free podcast resources: podcastsupportservices.com.au/free-podcast-resources Tools mentioned in this episode: Auphonic (AI tool that levels out your audio): https://auphonic.com/ Audacity (to record solo episodes and edit): https://www.audacityteam.org/ Hi I'm Melanie, I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business. Discover how we can work together: melaniecampbell.com.au Do you want to receive insights over email? You're invited to join my email letters community. This isn't your usual newsletter. I only send you an email letter when I have inspiration to share and you're always welcome to reply. I never send sales emails and your details are always private.  Here’s your link to join: melaniecampbell.com.au/join-my-email-letters-community

    HWB 127: How to create a purposeful podcast for your heart-led business so you can attract your ideal clients with Laura McRae.
  4. Oct 13

    HWB 126: How to share your heart-led business offerings without having to sell what you do.

    Are you struggling to share your business offerings because you don’t like selling? This episode is for you. There’s a lot of advice in the business world telling us that we have to sell what we do. And I know that heart-led women like us care more about being authentic and giving value than focusing on sales pitches.  It’s why I’m sharing a more heart-aligned way to invite your ideal people to work with you. So you can feel comfortable sharing your offerings without feeling pushy or salesy. 3 things I chat about in this episode are: 1..Why it’s okay to say no to traditional sales tactics and focus on giving value instead. 2..How you can use the purpose behind what you do to naturally connect with your aligned people without having to sell your services. 3..How to invite your aligned people to work with you instead of creating sales pitches. Do you have questions about how to share your offerings with your ideal clients without having to sell? I’d love to hear from you, please get in touch: melaniecampbell.com.au/contact-melanie Hi I'm Melanie, I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business. Discover how we can work together: melaniecampbell.com.au Do you want to receive insights over email? You're invited to join my email letters community. This isn't your usual newsletter. I only send you an email letter when I have inspiration to share and you're always welcome to reply. I never send sales emails and your details are always private.  Here’s your link to join: melaniecampbell.com.au/join-my-email-letters-community

  5. Oct 6

    HWB 125: How your intuition can help you create a soul-aligned business without burning out

    Do you want to build your heart-led business in a way that works for you instead of following someone else’s advice? This episode is for you. Today I’m chatting about how you can use your intuition to guide your heart-led business decisions. The reason this matters is because it helps you make choices that will work best for your personality and your energy flow. Which means you can do the work you enjoy and stay out of burn out. I’ll share my simple way to practice listening and trusting your intuition even if this is something new for you. And if it isn’t new, this is your reminder to start trusting yourself more often because it’s an ongoing practice. I’ve been working on this for a few years and I still need to remind myself to follow my own path in business instead of getting caught up in the well-meaning advice. I give you simple examples of how I use my intuition in my own business to inspire you to give it a go for yourself. 3 things I share in this episode are: 1..Why it’s important to use your intuition for guidance in your heart-led business so you can stay out of burn out. 2..How to start noticing and trusting what your intuition is telling you when you’re making decisions in your business or starting something new.  3..Why trusting your intuition is an ongoing practice and my tips on how to get started in your own business. Do you have questions on how to trust your intuition so you can create a soul-aligned business? I’d love to hear from you, please get in touch: melaniecampbell.com.au/contact-melanie Hi I'm Melanie, I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business. Discover how we can work together: melaniecampbell.com.au Do you want to receive insights over email? You're invited to join my email letters community. This isn't your usual newsletter. I only send you an email letter when I have inspiration to share and you're always welcome to reply. I never send sales emails and your details are always private.  Here’s your link to join: melaniecampbell.com.au/join-my-email-letters-community

  6. Sep 29

    HWB 124: Why you need to be visible in your own unique way to connect with your soul-aligned clients.

    Do you want to be visible and connect with your aligned people in a way that feels authentic for you? This episode is for you. I know there’s a lot of pressure in the online business world to be constantly showing up and being visible otherwise you’re not marketing your business. It’s why I want you to know that it’s more important to be authentically visible even if that means you don’t show up as often. It’s the best way to show who you really are and that’s what builds genuine connections with the people you’re here to help and grows your business. You’re not for everyone and that’s okay. It also means you don’t have to be on social media if that doesn’t feel comfortable for you. There are plenty of other alternatives and when you find a way to be visible that you can actually enjoy, it makes content creation so much easier. 3 things I share in this episode are: 1..What authentic visibility is and why it matters for your heart-led business. 2..How to find a visibility platform that feels good for you. I share a few examples from my clients and my own personal experience to inspire you to find a content marketing platform you enjoy. 3..Why your content doesn’t need to be perfect before you can be visible online. All you need to do is be uniquely you because that’s what creates real connection. Do you have questions on how to be authentically visible so you can create a soul-aligned business? I’d love to hear from you, please get in touch: melaniecampbell.com.au/contact-melanie Hi I'm Melanie, I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business. Discover how we can work together: melaniecampbell.com.au Do you want to receive insights over email? You're invited to join my email letters community. This isn't your usual newsletter. I only send you an email letter when I have inspiration to share and you're always welcome to reply. I never send sales emails and your details are always private.  Here’s your link to join: melaniecampbell.com.au/join-my-email-letters-community

  7. Sep 22

    HWB 123: How to create heart-led copywriting for your website that feels like you. Why it matters for your business and how to get started..

    Do you want to write words for your website that sound like you instead of feeling like you have to use salesy copywriting words that don’t feel authentic? This episode is for you. Today I’m talking about why it’s important to use your own heart-led words on your website and how you can start discovering what they are.  I’ll share a few simple processes I use in my own business to find the words that feel authentic and genuine. This matters because it’s the best way to attract your ideal people. I also know how challenging it is to say no to all the copywriting advice that says you have to use words that sell. As an intuitive copywriter, I believe it’s more important to be yourself because that’s what will build genuine connections with the people you’re here to help. 3 things I share in this episode are: 1..Why your heart-led words are more important than using sales copywriting on your website. 2..How you can discover the words that sound and feel authentic to you by thinking of your copywriting as a conversation with your ideal person. 3..Why it’s essential to focus on the purpose of what you’re writing before you start editing anything.  Do you have questions on how to write heart-led words for your service-based business website? I’d love to hear from you, please get in touch: melaniecampbell.com.au/contact-melanie Hi I'm Melanie, I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business. Discover how we can work together: melaniecampbell.com.au Do you want to receive insights over email? You're invited to join my email letters community. This isn't your usual newsletter. I only send you an email letter when I have inspiration to share and you're always welcome to reply. I never send sales emails and your details are always private.  Here’s your link to join: melaniecampbell.com.au/join-my-email-letters-community

  8. Sep 15

    HWB 122: How to attract your soul-aligned clients without social media. My favourite alternatives for marketing your heart-led business.

    Do you want to connect with your soul-aligned clients without having to post on social media? This episode is for you. I’m here to show you that it’s okay to say no to marketing your heart-led business on social media if it doesn’t feel aligned for you.  Today I’ll share 5 alternatives that help you build genuine connections with your ideal people so you can grow your heart-led business in a way that works for you. Take note of which option feels most inspiring for you and give it a go. 3 things I share in this episode are: 1..Why it’s important to choose a heart-led marketing strategy that feels authentic to you. Which means you can say no to social media if it doesn’t feel aligned. 2..How you can use a blog, podcast, podcast guesting, YouTube or referrals as heart-led marketing alternatives to social media. 3..My tips on how to choose which strategy feels right for you. It’s so much easier to create content and build connections with your aligned people when you’re doing something you enjoy. Do you have questions on how to create a soul-aligned marketing strategy for your service-based business (without social media)? I’d love to hear from you, please get in touch: melaniecampbell.com.au/contact-melanie Hi I'm Melanie, I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business. Discover how we can work together: melaniecampbell.com.au Do you want to receive insights over email? You're invited to join my email letters community. This isn't your usual newsletter. I only send you an email letter when I have inspiration to share and you're always welcome to reply. I never send sales emails and your details are always private.  Here’s your link to join: melaniecampbell.com.au/join-my-email-letters-community

Trailer

About

Welcome to the Holistic Women’s Business podcast, for heart-led women in service-based business over 40. It's time to discover your unique potential and create the freedom and fulfilment you deserve in your business. I’m your guide, Melanie Campbell. Join me each week to hear my practical insights to align your business with who you are. You’ll also hear inspiring chats with my favourite people.I'm an Intuitive Business Alignment + Copywriting Coach for heart-led women, like you.  I weave intuition and practical insights with over 23 years of combined experience from copywriting to Human Design to website design to perimenopause health to energy healing. I'm here to help you because I know what's possible.  When I turned 43, my energy seemed to disappear overnight and I was struggling with strange symptoms that turned out to be a combination of burnt out adrenals and perimenopause. After 5 years of exploring and experimenting, I discovered how to overcome burn out and take charge of perimenopause.  I turned it into an opportunity to listen to my intuition and create my own path to freedom and fulfilment. It was the beginning of doing business and life in a way that felt aligned for me.Now I'm here to inspire you to choose your own path to a fulfilling business that aligns with you and your energy. Are you ready to create a business that feels good for you? Let’s get started.Do you have questions about creating a soul-aligned business? Please get in touch with me here:https://www.melaniecampbell.com.au/contact-melanie