Never Mind The Adverts

Jon Evans, Orlando Wood
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

The advertising podcast, hosted by Jon Evans (the Uncensored CMO) and Orlando Wood (Author of Lemon and Look Out). Each week we dissect the latest ads, the biggest breaking news and the most controversial opinions on advertising.

  1. 12/31/2025

    Never Mind The Adverts 2025 Review

    Jon and Orlando are back with a festive, fast-paced review of the biggest marketing stories and creative moments of 2025. Expect some interesting tipples, advertising wisdom (even some going back to 1928) and some laughs along the way. What to expect: 00:00 - Start00:41 - Starting with some festive cheer02:04 - The big news stories from 202502:20 - The multiplier effect03:51 - The creative dividend05:05 - The Cost of Dull Media07:17 - Les Binet Go Big or Go Home09:22 - The Wild West of Influencer Measurement13:00 - How the pause screen has become an advertising channel14:30 - Sydney Sweeney, American Eagle and Jaguar - The Crisis16:15 - Mergers and WPP17:26 - Drinks Trolley Break19:00 - Jon’s highlight - awards20:12 - Orlando Wood’s highlight of 202521:46 - Rory Sutherland vs Scott Galloway22:35 - Jon and Alix Earle in Cannes23:52 - Jon cycles up a mountain with Zwift25:12 - Becoming trustee for the History of Advertising Trust26:42 - The History of Christmas Advertising with a special guest33:10 - Who won Christmas in 2025?34:27 - Aldi and Kevin the Carrot35:18 - Waitrose’s strong Christmas showing36:28 - The most viewed Christmas Ads on YouTube37:25 - Amazon re-airing their Christmas ad this year38:20 - The growth of Christmas Ads in 202539:47 - The right brained nature of the successful Christmas ads40:51 - The Coca Cola AI Christmas Ad43:23 - The Never Mind the Adverts Awards44:02 - System1 Star of the Year44:51 - System1 Turkey of the Year45:32 - Name that ad

    50 min

  2. 03/10/2025

    Stormzy's McDonald's campaign, the multiplier effect and consciousness

    This episode Jon and Orlando are delving into "The Multiplier Effect" report from WARC and how McDonald's latest campaign with Stormzy exemplifies the findings from the report. It may also be the only time in history two people have discussed Stormzy, consciousness and Renault Clio's while drinking Cockburn's fortified wine. Timestamps 00:00 - Intro00:49 - The news - the multiplier effect07:39 - Ad of the week12:41 - Drinks trolley16:06 - Break for the ads23:05 - Name that ad

    28 min

  3. 02/28/2025

    The "death" of Liquid Death in the UK and a belated Super Bowl ad review

    Jon and Orlando are back for a third "one-off special" in a row, this time talking about their favourite Super Bowl ads. With a dash of personal preference and a dusting of System1 testing scores, the duo pick the standout performers of this year's big game. Soft drinks veteran Jon gives his two cents on Liquid Death has exiting the UK market and is tested hard in the latest round of "Name that ad". Timestamps: 00:00 Intro00:49 The news - Liquid Death exits UK market05:25 The news - Nike comeback11:14 Super Bowl ads11:46 Liquid Death ad14:42 Hellman's15:49 WeatherTech18:21 Stella Artois20:32 NFL22:52 Lays25:05 Budweiser26:18 Pfizer30:26 Drinks Trolley33:10 Break from the ads39:16 Name that ad43:00 Outro

    44 min

  4. 02/05/2025

    TikTok Ban, Dubonnet and New Years Resolutions

    The dynamic duo are back to discuss TikTok's recent Supreme Court ruling, analyze Yorkshire Tea's latest advertisement featuring Sarah Lancashire, and share their thoughts on vintage advertising while sampling the Queen's favorite cocktail, Dubonnet. The fan favourite "Name That Ad" segment makes a return, where Jon tries to guess an iconic commercial directed by Ridley Scott. The episode concludes with a discussion about New Year's resolutions and the importance of energy and consistency in creative work.  Timestamps: 00:00 - Intro00:47 - The news06:05 - Ad of the week: Yorkshire Tea09:26 - Drinks trolley16:18 - Break from the ads23:12 - Name that Ad

    35 min

  5. 12/23/2024

    The Christmas Special: festive ads, Orlando's stocking fillers and a challenging "name that ad"

    Orlando and Jon are back for a one-off episode of Never Mind the Adverts. The duo talk festive ads (including that Coke AI one), Orlando's favourite (advertising themed) stocking fillers and he stumps Jon with a rather challenging "name that ad" segment. Be warned: festive alcoholic drinks were consumed in this episode. Timestamps 00:00 - Intro00:45 - The news03:28 - Orlando’s Christmas Stocking Fillers08:41 - Drinks trolley12:13 - Review of the 2024 Christmas Ads16:20 - A break from the ads20:38 - Name that ad

    25 min

  6. 07/25/2024

    Where does the marketing money go? Plus dancing ponies, Sambuca shots and Olympic advertising

    This week Jon and Orlando look at the IPA's data on marketing spend this year. The good news is, it's increasing, but are we putting spend in the right places? Should we be spending for the short term or investing for the long term? Timestamps 00:00 Intro00:50 News10:59 Ad of the week13:54 Break from the commercials18:18 Name that brand24:41 Outro

    25 min

  7. 07/16/2024

    Rory’s Man Bag, The Dirt on Persil, Michelle’s Mischief and some 17th Century career advice

    Orlando and Jon are back from MAD//Fest, one of the biggest marketing festivals in the UK, where they discuss their key takeaways from industry legends such as Rory Sutherland and Sir John Hegarty. Timestamps 00:00 Intro00:24 Madfest roundup10:49 Break from the commercials - 17th Century Career Advice17:05 Ad of the week - Adidas20:06 Drinks Trolley24:39 Name that brand

    31 min

  8. 07/02/2024

    The real winners at Cannes and why humour is back

    Jon and Orlando are back from a week at the Cannes Lions festival of creativity, where the advertising industry descend to celebrate the best work from the year. Using data from the System1 Test Your Ad database, they discuss what ads both scored big with the public and were admired by the industry, and why humour is at the core. Timestamps 00:00 Intro00:29 Cannes Lions winners vs the data16:25 Break from the commercials20:27 Name that brand

    25 min
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About

The advertising podcast, hosted by Jon Evans (the Uncensored CMO) and Orlando Wood (Author of Lemon and Look Out). Each week we dissect the latest ads, the biggest breaking news and the most controversial opinions on advertising.

Information

  • Creator
    Jon Evans, Orlando Wood
  • Years Active
    2024 - 2025
  • Episodes
    14
  • Rating
    Clean
  • Copyright
    © Uncensored CMO