The Forward Moves Podcast

Forward Moves

Unfiltered convos for fitness and health coaches building bold, profitable businesses. Each week, we go behind the scenes with industry leaders and rising coaches to talk strategy, content, mindset, marketing, systems, and everything in between. If you're ready to make smart moves and stop playing small, you’re in the right place!

  1. Not Goodbye… Just A Little Break

    May 22

    Not Goodbye… Just A Little Break

    A little update from us 🤍 We’re officially putting the podcast on a short hiatus while we navigate a lot of big changes happening behind the scenes at FM right now. Between building our own technology, internal changes, client work, content, and honestly just trying to stay on top of life… something had to give for a little bit. The podcast deserves more than us trying to squeeze it in between everything else. This isn’t goodbye though. We already have some incredible guests lined up and we’ll be back with better episodes, more structure, and a proper stockpile ready to go. For now, we’re pressing pause so we can come back better than ever. Thank you for all the support, messages, listens, shares, and love around the podcast so far. It genuinely means the world to us. We’ll still be sharing updates across socials and YouTube in the meantime 🤍 Ash's Vlog Channel Stay Up To Date Want support with your content, leads, sales, and business growth? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit our website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on our socials ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Forward Moves Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Keira's Instagram⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ash's Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    2 min
  2. 10 Things Coaches Should Be Doing Right Now To Get More Clients

    May 14

    10 Things Coaches Should Be Doing Right Now To Get More Clients

    Welcome back to another episode of the podcast. This week Ash and Keira are diving into one of the biggest conversations happening in the coaching industry right now… why business feels quiet, why leads slow down, and what coaches should actually be doing about it. This episode is packed with practical strategies you can implement immediately to improve your lead flow, build stronger connections online, and create content that actually converts. From fixing your inquiry process, to improving your DMs, using AI properly, analysing your Instagram data, and building a stronger personal brand, this is a real behind the scenes conversation around what’s currently working in the industry right now. 🎧 Inside this episode: ✨ Why May feels quiet for almost every coach ✨ The mistakes coaches make when leads slow down ✨ How to improve your inquiry form and conversion process ✨ Why conversations matter more than ever in sales ✨ The content strategies currently driving growth ✨ How to use AI without losing authenticity ✨ What to look for inside your Instagram analytics ✨ Why consistency still matters more than hacks If you’ve been feeling stuck, frustrated, or wondering why your content isn’t converting into clients, this episode will help you refocus on the things that actually move the needle. 🎧 Listen now. Want support with your content, leads, sales, and business growth? Forward Moves Membership FREE TRIAL We’re opening up a free trial to our Forward Moves Group Coaching Membership this May. Inside we’re covering what’s actually working right now in the coaching industry, including AI tools like Claude, content strategy, sales, systems, and business growth. Sign Up Now 💬 Want to be part of the conversations we talked about in this episode? ⁠Join the Forward Moves Community Group⁠ Looking to build a business that looks as good as it runs? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit our website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on our socials ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Forward Moves Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠Keira's Instagram⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ash's Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    1h 5m
  3. The Coaching Industry Questions Everyone’s Asking Right Now

    Apr 29

    The Coaching Industry Questions Everyone’s Asking Right Now

    Welcome back to another episode of the podcast. This week’s episode is a casual catch up covering some of the biggest questions, conversations, and struggles currently happening in the online coaching industry. From apps and AI, to burnout, challenges, systems, and slow leads… we’re covering a bit of everything. We dive into the conversations coming directly from our community group and memberships, sharing thoughts, advice, and honest opinions on what coaches are navigating right now behind the scenes. 🎧 Inside this episode:✨ Trainerize vs Everfit and the reality of coaching apps✨ AI content, Claude, and why everything is starting to sound robotic✨ The truth about challenges and low ticket offers✨ Why burnout and overwhelm are so common right now✨ Systems, workflows, and simplifying your business✨ How to actually prioritise tasks that move the needle✨ Slow periods in business and what to focus on instead of panicking This one feels like sitting in on a real coaching industry group chat. Honest, practical, and full of conversations coaches are actually having right now. Listen now 🎧 💬 Want to be part of the conversations we talked about in this episode? Join the Forward Moves Community Group Looking to build a business that looks as good as it runs? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit our website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on our socials ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Forward Moves Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Keira's Instagram⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ash's Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    19 min
  4. Keira: Lessons, Mindset Shifts & Things I’m Letting Go Of

    Apr 22

    Keira: Lessons, Mindset Shifts & Things I’m Letting Go Of

    Welcome back to another episode of the podcast. This week is a little bit different… it’s a solo episode with Keira. Fresh off turning 31, this is a personal reflection on the lessons, mindset shifts, and realisations she’s been sitting with lately. No structure, no script… just honest thoughts and experiences. From relationships and self talk, to boundaries, energy, and how we move through life, this episode is a reminder that you’re allowed to change, grow, and do things differently. 🎧 Inside this episode: ✨ Why most problems can be solved with ownership and a simple apology ✨ Letting go of the pressure to stay the same ✨ The shift from independence to real partnership ✨ Why trying hard is actually a good thing ✨ How your self talk shapes your entire experience ✨ Doing more things instead of overthinking every outcome ✨ Setting boundaries with your time, energy, and people This one is raw, honest, and a little bit vulnerable. If you’ve been overthinking, feeling stuck, or needing a reset in how you approach life, this episode will hit. Listen now 🎧 Looking to build a business that looks as good as it runs? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit our website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on our socials ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Forward Moves Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Keira's Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ash's Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    39 min
  5. Dylan Heycox: Sacrifice, Setbacks, and Starting Before You’re Ready

    Apr 8

    Dylan Heycox: Sacrifice, Setbacks, and Starting Before You’re Ready

    Welcome back to another episode of the podcast. This week we sit down with Dylan Heycox, coach, athlete, and the founder behind INTNT. At just 21, Dylan has already navigated rejection in sport, hundreds of hours of unpaid work, elite placements with professional teams, and the early stages of building his own coaching business. This episode is a real look at what it actually takes to get started in the fitness industry, without shortcuts. We talk about the gap between expectation and reality, the pressure of starting young, and why doing the work nobody sees is often what sets you apart. 🎧 Inside this episode: ✨ The reality of unpaid work and building experience early ✨ Why resilience from sport carries into business ✨ The shift from athlete identity to coach and business owner ✨ Online coaching vs in person connection ✨ Building a brand that actually reflects who you are ✨ The mindset behind long term success in coaching This one is honest, grounded, and a reminder that there is no fast track. If you’re trying to build something in the fitness space or feel like you’re behind, this episode will hit. Listen now 🎧 Looking to build a business that looks as good as it runs? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit our website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on our socials ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Forward Moves Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ash's Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Where to find Dylan? Dylan's Instagram⁠⁠⁠⁠⁠

    1h 5m
  6. Jordan Birch: Xero, Cash Flow & Where Coaches Actually Go Wrong With Money(PART TWO)

    Apr 1

    Jordan Birch: Xero, Cash Flow & Where Coaches Actually Go Wrong With Money(PART TWO)

    Welcome back to Part 2 of our conversation with Jordan Birch from Fitbooks, Accountant for Online Coaches & PTs. In this episode, we move beyond surface level finance talk and get into what actually matters when it comes to running a profitable coaching business. From understanding Xero and cash flow, to breaking down profit, expenses, and where most coaches are getting it wrong, this is the side of business that too many people avoid. We unpack the difference between what you’re making and what you’re actually keeping, why your bank balance can be misleading, and how small financial habits can completely change the trajectory of your business. There is also a real conversation around hiring, contractors vs employees, and the financial realities that come with growth. If you’ve ever felt confused by your numbers, avoided looking at your finances, or questioned why you’re working harder but not taking home more, this episode will give you clarity. 🎧 Inside this episode: ✨ Xero, cash flow, and how to actually read your numbers ✨ Profit vs revenue and why it matters ✨ Common financial mistakes coaches are making ✨ How to structure your money and pay yourself properly ✨ Hiring, contractors, and what actually makes sense financially ✨ The mindset shift you need around money in business This one is practical, honest, and something every coach needs to hear if they want to build a business that actually lasts. Listen to Part 1 first if you haven’t already, then dive into this one 🎧 Looking to build a business that looks as good as it runs? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit our website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on our socials ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Forward Moves Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ash's Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Where to find Jordan? ⁠Jordan's Instagram⁠⁠⁠⁠⁠

    1h 1m
  7. Jordan Birch: Tax, GST & Money Mistakes Coaches Are Making (PART ONE)

    Mar 26

    Jordan Birch: Tax, GST & Money Mistakes Coaches Are Making (PART ONE)

    Welcome back to another episode of the podcast. This week we sit down with Jordan Birch, accountant for online coaches and PTs, and founder of FitBooks. From leaving corporate and starting her own business, to working closely with coaches across the industry, Jordan breaks down the financial side of coaching in a way that actually makes sense. This is a conversation about tax, GST, profit, and the mistakes most coaches are making without even realising it. 🎧 Inside this episode: ✨ How much you should actually be putting aside for tax ✨ The difference between income, profit and deductions ✨ GST explained in a way that finally makes sense ✨ Why ignoring your finances will catch up with you ✨ When to stay a sole trader vs move to a company ✨ The biggest money mistakes coaches make early on If you’ve ever felt confused, overwhelmed, or avoided looking at your numbers altogether, this episode will give you clarity and direction. Listen now 🎧 Looking to build a business that looks as good as it runs? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit our website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on our socials ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Forward Moves Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ash's Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Where to find Jordan? Jordan's Instagram⁠⁠⁠⁠⁠

    1h 11m
  8. What We’re Loving, What’s Going in the Bin & Life Lately

    Mar 18

    What We’re Loving, What’s Going in the Bin & Life Lately

    Welcome back to another episode of the podcast.Join us for a laid back catch up with Ash and Keira. A proper life update episode where we chat about what’s been going on behind the scenes, what we’re loving right now, and everything that needs to go straight in the bin.From gym changes and routines, to relationships, business, and the random things currently taking over our lives, this one is real, unfiltered, and a bit chaotic in the best way. 🎧 Inside this episode: ✨ What we’re currently loving (and slightly obsessed with) ✨ What’s going straight in the bin this month ✨ Life updates, routines, and what’s been happening lately ✨ Navigating change, habits, and slowing things down ✨ The little things that are making a big difference right now Listen now 🎧

    53 min
See All (81)

About

Unfiltered convos for fitness and health coaches building bold, profitable businesses. Each week, we go behind the scenes with industry leaders and rising coaches to talk strategy, content, mindset, marketing, systems, and everything in between. If you're ready to make smart moves and stop playing small, you’re in the right place!

Information

  • Creator
    Forward Moves
  • Years Active
    2024 - 2026
  • Episodes
    81
  • Rating
    Explicit
  • Copyright
    © Forward Moves
  • Show Website
    The Forward Moves Podcast

You Might Also Like