The Branding Circle by Ankit Majethia

The Branding Circle by Ankit Majethia

The Branding Circle by Ankit Majethia is a podcast hosted by the Founder of Hangover Media, a branding and communications agency in Mumbai. With this podcast, we hope to give you, whether you are a business owner, industry expert, or just someone who wants to learn more about branding, some useful tools and techniques by experienced leaders and founders, that you can use to strengthen your own brand identity as we examine the complexities of brand building on our podcast.

  1. Sep 26

    Why Expertise Alone is No Longer Enough | Ft. Sandeep Mukhi | TBC 13

    The Branding Circle is a podcast hosted by Ankit Majethia, Founder of Hangover Media, a B2B Brand Recall Agency based in Mumbai. With this series, we aim to give business owners, industry experts, and curious learners practical tools and techniques from experienced leaders and founders to strengthen brand identity.In this episode of The Branding Circle, Sandeep Mukhi, CEO of Phenom Coaching, shares his journey from being a professional to becoming a coach and building an international community of coaches. We dive into personal branding, LinkedIn, business storytelling, content differentiation, and the SCORE framework for making a professional transition.We also get candid in YAY or NAY, where Sandeep reacts to some popular beliefs around branding, business and professional growth, followed by a revealing rapid-fire round.A conversation about expertise, visibility, authority and building a personal brand that actually means something.To Know More,Follow us on ⤵The Branding Circle : LinkedIn - https://www.linkedin.com/company/thebrandingcircle/ Instagram - https://www.instagram.com/thebrandingcircle/Youtube -  @TheBrandingCircle  Ankit Majethia aka Branding Baba:Instagram - https://www.instagram.com/brandingbaba/LinkedIn - https://www.linkedin.com/in/ankitmajethia/Sandeep Mukhi:LinkedIn - https://www.linkedin.com/in/sandeepmukhi/Phenom CoachingLinkedIn - https://www.linkedin.com/company/phenom-coaching/Timestamps00:00 Trailer & Introduction02:36 Why have business owners and professionals started creating content?09:46 Journey of Sandeep Mukhi & Phenom Coaching17:27 Building an Army of Coaches worldwide23:48 How to differentiate while creating content?25:52 Journey from a Professional to a Coach (SCORE FRAMEWORK)31:35 All about Personal Branding33:25 How has Sandeep Mukhi built his Personal Brand?37:04 Personal Branding on LinkedIn42:47 Business Storytelling44:52 🔥 New Segment: YAY or NAY Ft. Sandeep Mukhi56:15 Rapid Fire01:04:53 Greetings and ConclusionDisclaimer - The video is intended solely for educational purposes, and the opinions shared by the guest are their personal views. We do not seek to defame or harm any person, brand, product, or industry mentioned in the video. Any organizations or platforms referred to are mentioned purely for informational and reference purposes. The use of names or logos does not imply any association, partnership, sponsorship, or endorsement.#TheBrandingCircle #PersonalBranding #Coaching

    Why Expertise Alone is No Longer Enough | Ft. Sandeep Mukhi | TBC 13
  2. Jul 3

    The Playbook for Modern Marketing | Ft. Dr. Ram Kishen Y | TBC 12

    The Branding Circle is a podcast hosted by Ankit Majethia, Founder of Hangover Media, a B2B Brand Recall Agency based in Mumbai. With this series, we aim to give business owners, industry experts, and curious learners practical tools and techniques from experienced leaders and founders to strengthen brand identity. This episode is powered by Harisson’s Bags, a trusted Indian brand with 60+ years of legacy, offering premium office, travel, and lifestyle bags designed for comfort and reliability. In this episode of The Branding Circle, Dr. Ramki Kishen Y, a seasoned marketing strategist, shares his remarkable journeyof shaping brands and guiding organizations through four decades of evolving marketing landscapes. In this conversation, we cover: - The evolution of marketing across four decades, from traditional approaches to digital ecosystems. - Changing consumer expectations and how brands have responded to stay relevant. - The role of strategy, innovation, and MarTech in building enduring, future‑ready brands. - Leadership lessons and brand stories that remain relevant in today’s digital age.  This episode dives into the changing marketing landscape, the power of customer insights, and how brands evolve to keep up with changing customer expectations. Timestamps: To Know More, Follow us on ⤵ The Branding Circle : LinkedIn -https://www.linkedin.com/company/thebrandingcircle/Instagram - instagram.com/thebrandingcircle/Youtube - https://www.youtube.com/@TheBrandingCircleAnkit Majethia as Branding Baba - instagram.com/brandingbaba/LinkedIn - https://www.linkedin.com/in/ankitmajethiaHarissons’s Bag - Instagram - https://www.instagram.com/harissonsbags/LinkedIn - https://www.linkedin.com/company/harissons-bags/Disclaimer - The video is intended solely for educational purposes, and theopinions shared by the guest are their personal views. We do not seek to defame or harm any person, brand, product, or industry mentioned in the video. Any organizations or platforms referred to are mentioned purely for informational and reference purposes. The use of names or logos does not imply any association, partnership, sponsorship, or endorsement.   #TheBrandingCircle #MarketingPlaybook #MarTech #MarketingLessons#MarketingInsights

    The Playbook for Modern Marketing | Ft. Dr. Ram Kishen Y | TBC 12
  3. Apr 16

    40 Years Of Real Business Lessons | Ft. Aditya Gupta

    The Branding Circle is a podcast hosted by Ankit Majethia, Founder of Hangover Media, a B2B Brand Recall Agency based in Mumbai. With this series, we aim to give business owners, industry experts, and curious learners practical tools and techniques from experienced leaders and founders to strengthen brand identity. In this episode of The Branding Circle, Aditya Gupta, CEO of KyoAir, shares his four-decade-long journey of building systems that solve real-world problems. Starting in his family’s textile business in the 1980s, Aditya learned the fundamentals of operational excellence by working closely with markets and people. In 2003, he founded Alcheri by The Soundsmiths, India’s leading residential automation and AV solutions provider.His latest venture, KyoAir, continues this legacy of innovation by focusing on creating reliable, evidence-based systems designed for real-world conditions. With KyoAir, Aditya is committed to delivering solutions that prioritize measurable outcomes. In this conversation, we explore: 1. Lessons from building businesses across textiles, technology, and health. 2. The importance of category education in simplifying science and making innovations relatable for consumers. 3. A vision for creating solutions that evolve from aspiration into necessity.This episode dives deeper into how entrepreneurial journeys evolve through systems and technology, to building category-defining brands. It’s a conversation about turning vision into reliability, and aspiration into necessity. Timestamps - 00:00 Introduction 02:36 - Beginning of Aditya Gupta's Journey 05:58 - Takeaways from school and college days 08:26 - Learnings from past 40 years in Branding 12:21 - Overall experience of dealing in international markets & India 15:21 - Alcheri by the Soundsmiths : Home Automation & AV Solutions 22:50 - Mosclear : Mosquito Control Technology 33:01 - KyoAir : Air Purification Systems 44:00 - Strategies & plans to reach the right audience 48:00 - Product & Founder Market Fit 51:30 - How to avoid your blindspots? 52:42 - Educating audiences with technical and scientific aspects of business 55:57 - Dealing with competitors 57:27 - How does Aditya manage multiple businesses together? 1:02:45 - Rapid Fire 01:10:19 - Closing Thoughts & Final Greetings To Know More, Follow us on ⤵ The Branding Circle : Instagram - https://www.instagram.com/thebrandingcircle/ Youtube - https://www.youtube.com/@TheBrandingCircle LinkedIn - https://www.linkedin.com/company/thebrandingcircle Ankit Majethia as Branding Baba - https://www.instagram.com/brandingbaba/ LinkedIn https://www.linkedin.com/in/ankitmajethia/ Follow Aditya Gupta - LinkedIn - https://www.linkedin.com/in/aditya-gupta-6767668/ Follow KyoAir, MosClear & Alcheri - LinkedIn - KyoAir - https://www.linkedin.com/company/kyoair/ LinkedIn - Alcheri - https://www.linkedin.com/company/alcheri/ Instagram - MosClear - https://www.instagram.com/mosclear_it Instagram - KyoAir - https://www.instagram.com/kyoair/ Instagram - Alcheri - https://www.instagram.com/alcheri_by_tss/ Disclaimer - The video is intended solely for educational purposes, and the opinions shared by the guest are their personal views. We do not seek to defame or harm any person, brand, product, or industry mentioned in the video. Any organizations or platforms referred to are mentioned purely for informational and reference purposes. The use of names or logos does not imply any association, partnership, sponsorship, or endorsement. #TheBrandingCircle #RealBusinessLessons #EntrepreneurMindset

    40 Years Of Real Business Lessons | Ft. Aditya Gupta
  4. Jan 10

    Masterclass for Long-Term Success | Ft. Preeti Sharma | TBC10

    The Branding Circle is a podcast hosted by Ankit Majethia, Founder of Hangover Media, a B2B Brand Recall Agency based in Mumbai. With this series, we aim to give business owners, industry experts, and curious learners practical tools and techniques from experienced leaders and founders to strengthen brand identity. This episode is brought to you by Harissons Bags, a trusted Indian brand with 60+ years of legacy, offering premium office, travel, and lifestyle bags designed for comfort and reliability. In this episode of The Branding Circle, Preeti Sharma, Co‑Founder of Pragati Software Pvt Ltd, shares her journey of building the company alongside her husband, Mr. Pradyumn Sharma. Together, they have made Pragati Software a trusted partner that helps organizations upskill employees into corporate training. In this conversation, we have talked about : 1. The evolving role of corporate training in preparing organizations for the future. 2. Why structured learning is important across industries such as BFSI, Manufacturing, FMCG, Pharma, IT and more. 3.Organizations that act as enablers and support systems for entrepreneurs and businesses, helping them grow and adapt. 4.Their distinctive “train the trainer” approach that makes learning more effective and impactful. 5.Her vision for expanding into emerging technologies and shaping the next wave of corporate training. This episode dives into the importance of continuous learning, the future of training, and the art of building stronger, smarter teams. Timestamps - 00:00 Highlights & Greetings 02:14 – Her Journey 08:05 – How the Training Journey Took Shape 11:36 – The Journey of Pragati Software & the Reality of India’s Training Industry 24:30 – Was Rebranding Ever an Option? 30:00 – Training & Onboarding: The Pragati Approach 33:10 – Breaking Through Learning Resistance 39:40 – The Power of Feedback & the Train-the-Trainers Program 42:34 – Roadblocks in the journey 46:02 – The Role of Communities & Networking 53:21 – Global MBA at 44: The Scholarship Story 58:14– Sponsorship Segment by Harisson’s Bag 01:03:08 – Rapid Fire Round 01:09:37 – Closing Thoughts & Final Greetings To Know More, Follow us on ⤵ The Branding Circle : Instagram - https://www.instagram.com/thebrandingcircle/ Youtube - https://www.youtube.com/@TheBrandingCircle LinkedIn - https://www.linkedin.com/company/thebrandingcircle Ankit Majethia as Branding Baba - https://www.instagram.com/brandingbaba/ LinkedIn https://www.linkedin.com/in/ankitmajethia/ Follow Pragati Software & Preeti Sharma here Instagram - https://www.instagram.com/pragatisoftwarepvtltd/ LinkedIn - https://www.linkedin.com/company/pragati-software-pvt.-ltd./ Youtube - https://www.youtube.com/@PragatiSoftwarePvtLtd Preeti Sharma - https://www.linkedin.com/in/preetisharma2020/ Follow Harisson’s Bags here: Instagram - https://www.instagram.com/harissonsbags/ LinkedIn - https://www.linkedin.com/company/harissons-bags/ Disclaimer - The video is intended solely for educational purposes, and the opinions shared by the guest are their personal views. We do not seek to defame or harm any person, brand, product, or industry mentioned in the video. Any organisations or platforms referred to are mentioned purely for informational and reference purposes. The use of names or logos does not imply any association, partnership, sponsorship, or endorsement. #TheBrandingCircle #CorporateTraining #LearningDevelopment

    Masterclass for Long-Term Success | Ft. Preeti Sharma | TBC10
  5. 12/21/2024

    Nitin Jain on 5P Framework, Gifting, Entrepreneurship, Shark Tank, Tech, E-Commerce & More | TBC09

    In the ninth episode of The Branding Circle, we sit down with Nitin Jain, the visionary entrepreneur behind the Indibni® Group, who’s redefining the gifting industry with purpose-driven innovation. From his inspiring journey as a young boy from Jaipur to a leader in the entrepreneurial world, Nitin shares: - How he found his purpose and why it's the foundation of his success - Insights into the evolving gifting industry and his brand Indigifts - His Shark Tank experience - The mindset, personal hardships, and inspirations that fuel his journey - His mission to empower India's next-gen entrepreneurs and his exciting new programs for the nation. This conversation dives deep into emotions, mindset, technology, and the art of building a brand with purpose. Timestamps 00:00 Highlights & Greetings 02:21 Introducing the Gift Maker, Nitin Jain 04:32 What truly makes an entrepreneur? 07:38 Tips for New-Age Entrepreneurs 14:04 How to identify the right mentor, coach and investor? 18:53 Nitin's early life and journey into entrepreneurship 24:01 His ventures: Indi Animation and Indibni Design Studio 28:54 His understanding of the power of gifting, emotions, and relations 30:33 Launch of Indigifts and leveraging the wave of E-commerce 33:07 A Unique Proposition & New Initiatives by Indigifts 36:17 Entrepreneurship in Tier 2 & Tier 3 Cities 40:45 Glocal India Goals (GIG) Vision 45:01 Nitin’s mindset, personal hardships and inspiration 49:53 Motivation to go on Shark Tank India 59:25 Nitin’s 5P Framework 01:03:41 The Gifting Industry and Product under Indigifts 01:09:20 Nitin’s take on facing challenges in life and business 01:14:01 Technology in Gifting 01:18:34 His travel journey – Indiyatra 1:23:37 Learnings and Stories from Indiyatra 1:29:51 Final takeaways, greetings, and conclusion 🎧 Tune in now to uncover invaluable lessons on leadership, innovation, and staying true to your vision! 🔔 Don’t forget to like, comment, and subscribe for more inspiring stories from visionary entrepreneurs. To Know More, Follow us on ⤵ Instagram: https://www.instagram.com/thebrandingcircle/ LinkedIn: https://www.linkedin.com/in/ankitmajethia/ Ankit Majethia as Branding Baba: https://www.instagram.com/brandingbaba/ Follow Nitin Jain and Indigifts Here ⤵ LinkedIn: https://www.linkedin.com/in/indianimator/ Instagram: https://www.instagram.com/indianimator/ LinkedIn: https://www.linkedin.com/company/indigifts/ Instagram: https://www.instagram.com/indigifts/ Disclaimer: The video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not seek to defame or harm any person/brand/product/industry mentioned in the video. Our goal is to provide insights and information to help the audience in their brand-building journey. #TheBrandingCircle #BrandingWithPurpose #NitinJain #Indigifts #SharkTankIndia

    Nitin Jain on 5P Framework, Gifting, Entrepreneurship, Shark Tank, Tech, E-Commerce & More | TBC09
  6. 11/13/2024

    What it takes to Build a Community | Givers Gain, Relationships & Vision | Ft. Neeraj Shah | TBC08

    How important is it for entrepreneurs and founders in today’s marketplace to leverage AI, build their personal brand, and focus on building a community? After listening to this candid conversation with Neeraj Shah, these would no longer sound fancy. The hardships and the situations taking him through a roller-coaster ride in his personal and professional life, is the story of resilience and never giving up. From introducing BNI to India to now being a founder at Titan Masterminds Neeraj is helping entrepreneurs maximize AI and LinkedIn in their professional growth. Timestamps: 00:00 – Highlights and Introduction 02:00 – Initial journey in Kenya & London 08:19 – Getting married and wife’s death 12:30 – How Anthony Robbins seminar changed Neeraj’s life? 17:26 – Coming to India and meeting Ashok Pai 25:00 – Givers Gain, BNI, and the first 7 members 29:48 – Indian Businesses Vs Other World Businesses and how are Indian entrepreneurs different from others 38:50 – Dr. Ivan Misner Warning: BNI India Franchise termination 43:10 – Why were some chapters making more money: Introducing “Power Teams” 48:00 – 11 years of BNI learning in 3 points 52:46 – Use LinkedIn with this 3P Model 56:50 – 2 days to 35 minutes: Getting introduced with Chat GPT 59:15 – Creating a product with Chat GPT and earning Rs. 3,50,000/- 01:07:34 – Chat GPT Vs Perplexity AI 01:15:40 – AI myths 01:18:45 – Engineer prompts with the "SPACES" Model 01:22:46 – Neeraj Shah’s AI course and how to get connected with him 01:23:15 – Titan Masterminds next 10 year's vision 01:25:00 – Neeraj Shah's proudest moment till now 01:27:30 – Final message and conclusion Follow Neeraj Shah on LinkedIn - https://in.linkedin.com/in/neerajrshah Disclaimer: The video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not seek to defame or harm any person/brand/product/industry mentioned in the video. Our goal is to provide insights and information to help the audience in their brand-building journey. #AI #linkedin #communitybuilding #bni #networking #podcast

    What it takes to Build a Community | Givers Gain, Relationships & Vision | Ft. Neeraj Shah | TBC08
  7. 09/30/2024

    Building a Brand for Teenlancers | Productivity, Challenges, Business Pivot | Ft. Payal Jain | TBC07

    In the seventh episode of "The Branding Circle by Ankit Majethia," we have a meaningful conversation with Payal Jain, Founder & CEO of Funngro. While most of us are familiar with the term 'freelancers,' Funngro is the first to coin the concept of 'teenlancers.' We explore how her platform is empowering teenagers to become better individuals and leaders. We also discuss how Funngro is playing a key role in nurturing the next generation of entrepreneurs in India. Starting with just 1,000 teenlancers, Funngro has grown exponentially and now is a community of over 3 million. During this episode, Payal shares her journey, from starting her career as a teenager, transitioning into an employee, balancing her role as a mother, and eventually becoming a CEO. Our conversation further proceeded dissecting her Shark Tank experience, the challenges she faced, and how to build a successful & relatable brand. Timestamps: 00:00 – Highlights & Introduction 02:30 – Payal as a Teenager 05:05 – After teenage life, first job experience, and managing unproductivity 12:57 – Entering payment gateway 16:25 – How and why Funngro started? 18:32 – What made Funngro change their business model? 19:44 – How does Payal conduct a survey and get insights? 21:07 – Expanding Funngro, building app, and execution 27:00 – Discussing and dissecting shark tank strategies 30:37 – Relationship with Amit Jain and his advice 34:31 – During and post shark tank preparation 36:22 – 3 things that help brands grow 39:24 – Next milestone 40:35 – Role of brand building 48:38 – New Education Policy 52:47 – Challenges while building Funngro 55:58 – Story that struck Payal – Case studies 01:00:14 – Rapid Fire 01:00:48 – What it takes for successful entrepreneur & building a successful brand 01:05:25 – Final words and conclusion For more insightful podcasts, don't forget to subscribe to our channel. To know more, Follow us on Instagram: https://www.instagram.com/thebrandingcircle/ Branding Baba: https://www.instagram.com/brandingbaba/ Check out Funngro's website below Funngro: https://www.funngro.com/ Follow Payal Jain here: LinkedIn: https://www.linkedin.com/in/payal-jain-8780191?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app Disclaimer: The video is intended solely for educational purposes and opinions shared by the guest are her personal views. We do not seek to defame or harm any person/brand/product/industry mentioned in the video. Our goal is to provide insights and information to help the audience in their brand-building journey. #podcast #thebrandingcircle #tbc #teenancers #sharktank #brandbuilding #marketing #teenagers #entrepreneurship

    Building a Brand for Teenlancers | Productivity, Challenges, Business Pivot | Ft. Payal Jain | TBC07
  8. 09/04/2024

    Building a Brand through Storytelling | Travel, Community & Leadership | Ft. Sachin Bhandary | TBC06

    In the sixth episode of, "The Branding Circle by Ankit Majethia", we are going to dive into business storytelling, and to discuss this hot topic, we have Sachin Bhandary with us. He is a renowned storytelling coach and the founder of The Story Co who has helped hundreds of corporates and startup founders leverage the power of stories for success in sales, fundraising, and team building. Sachin has recently launched his own community, Story Club, to help founders and executives with business storytelling. Click on the link below to register if you'd like to attend the first online meeting for free! Registration Link: https://bit.ly/tsc-meeting-registration In this episode, we talk about the impact of storytelling while building brands. We discuss Sachin's journey into business storytelling, his future plans, and his role model. For Sachin, a few years back, all it took was just to quit his job and take up a tour to Latin America! Just like his tour, we went deep into the impact of a good brand story, its pillars, and how a great story can impact your audiences. We also talk about the importance of storytelling for leaders, common pitfalls, techniques, and models of storytelling. With lots of situations, examples, and wonderful insights, this episode is a must-watch if you wish to use stories and narratives to achieve your career, business, and life goals. Timestamps: 00:00 Highlights and Introduction 02:15 Why should you watch this episode?05:43 Sachin Bhandary's story 10:22 How business storytelling happened for Sachin 13:15 Sachin's experience in business storytelling 16:50 Story Stay 20:16 The Story Club - Sachin talks about his plans for his community 25:26 Do leaders need to be good storytellers? 30:25 Sachin's role model in storytelling 37:06 About StoryFlection 41:18 Common pitfalls in storytelling 47:18 Storytelling techniques & models 54:23 How can you identify the right villain? 58:55 Sachin's 'The 12 Project' travel stories 01:08:41 Situation 1: How do you build a story when you want to expand internationally? 01:12:30 Situation 2: How can a brand recover from a PR crisis through storytelling? 01:20:01 Brands with the best storytelling 01:22:26 Brands with whom Sachin would like to work on their storytelling 01:23:56 Final messages and conclusion For more insightful podcasts, don’t forget to subscribe to our channel. To Know More,Follow us on ⤵ Instagram: https://www.instagram.com/thebrandingcircle/ Branding Baba: https://www.instagram.com/brandingbaba/ Follow Sachin Bhandary Here ⤵ LinkedIn: https://www.linkedin.com/in/sachin-bhandary/ Instagram: https://www.instagram.com/thestoryco.in/ Story Club Registration: https://bit.ly/tsc-meeting-registration Disclaimer: The video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not seek to defame or harm any person/brand/product/industry mentioned in the video. Our goal is to provide insights and information to help the audience in their brand-building journey. #podcast #thebrandingcircle #TBC #storytelling #businessstorytelling #leaders #community #travel

    Building a Brand through Storytelling | Travel, Community & Leadership | Ft. Sachin Bhandary | TBC06

About

The Branding Circle by Ankit Majethia is a podcast hosted by the Founder of Hangover Media, a branding and communications agency in Mumbai. With this podcast, we hope to give you, whether you are a business owner, industry expert, or just someone who wants to learn more about branding, some useful tools and techniques by experienced leaders and founders, that you can use to strengthen your own brand identity as we examine the complexities of brand building on our podcast.