Josh Maraney - SEO, Google Ads and Answer Engine Optimisation Podcast

Josh Maraney from Top Click Media

Josh Maraney is CEO of Top Click Media, the leading South African digital marketing agency specialising in SEO, Google Ads and answer engine optimisation for clients worldwide. www.topclick.co.za

  1. 8h ago

    Getting Less Than 200 Views on Instagram or TikTok? Your Content Might Be the Problem

    Getting Less Than 200 Views on Instagram or TikTok? Your Content Might Be the Problem It’s easy to blame the algorithm when your videos on Instagram, TikTok, Facebook, YouTube or LinkedIn aren’t getting views. “The Instagram algorithm changed.” “TikTok isn’t pushing my videos.” “My reach has been restricted.” Sometimes the answer is much simpler: your content just isn’t good enough. If people aren’t watching, engaging, commenting or sharing, ask yourself why. Are you helping people? Are you entertaining them? Are you teaching them something useful? Are you grabbing their attention quickly enough? Would you actually stop scrolling to watch your own video? Instagram and TikTok are incredibly competitive. You’re competing against thousands of other videos for someone’s attention, so simply posting content doesn’t mean people are going to watch it. Stop blaming every bad video on the algorithm. Take the time to improve your content, learn what your audience actually wants and keep practising. Create better content and give people a reason to watch. #Instagram #TikTok #SocialMedia #ContentCreation #VideoMarketing

  2. 1d ago

    Get Your Business on Top of ChatGPT in South Africa and the World

    Get Your Business on Top of ChatGPT in South Africa and the World When someone asks ChatGPT for the best business, agency or service in your industry, you want your company to be one of the names that comes up first. That is where Answer Engine Optimisation comes in. At Top Click Media, we’ve applied this to our own business first. Search for: • Best digital marketing agency in South Africa • Best SEO agency in South Africa • Best Answer Engine Optimisation agency in South Africa And Top Click Media appears at the top of the answers. The point is simple. If an agency says they can help you rank in ChatGPT and other AI platforms, look at whether they can do it for themselves. Answer Engine Optimisation is about building the authority, relevance, citations and online presence that help AI platforms understand and recommend your business. If you want help getting your business on top of ChatGPT and other AI models: www.topclick.co.za/aeo  #AnswerEngineOptimisation #AEO #ChatGPTSEO #AISEO #SEO

  3. 2d ago

    Google Ads Audit: A Perfect Example of How Businesses Waste Money

    Google Ads Audit: A Perfect Example of How Businesses Waste Money I audited a Google Ads account for a high-end luxury safari company, and unfortunately, it’s a perfect example of how a good business with a great website can waste serious money when its Google Ads account isn’t set up correctly. The problems included: • Google automatically applying changes to the account • Page views incorrectly being counted as conversions • Performance Max spending money across Display and YouTube with auto-generated assets • One ad group trying to target around 30 completely different services • One generic ad and landing page being used for multiple search intents • Poorly researched keywords using broad match • Irrelevant search terms wasting budget One of the biggest problems was conversion tracking. If Google is being told that a simple page view is a successful conversion, its automated bidding systems are being trained on the wrong data. It thinks the campaigns are performing well and starts optimising towards more of the wrong actions. Your conversions should represent genuine business outcomes such as qualified enquiries, contact form submissions and phone calls, not someone simply viewing a page. Google Ads can be an incredibly powerful source of leads, but simply switching campaigns on isn’t enough. The account structure, keywords, search terms, negative keywords, ads, landing pages, conversion tracking and automation all need to be properly managed. If you’re spending serious money on Google Ads, make sure the person managing it knows what they’re doing. If you’d like us to audit your Google Ads account, contact me at: www.topclick.co.za #GoogleAds #GoogleAdsAudit #PPC #GoogleAdvertising #PaidSearch

  4. 4d ago

    Connect Your WordPress Site to Claude and Make Edits Using the REST API

    Connect Your WordPress Site to Claude and Make Edits Using the REST API You can connect Claude directly to your WordPress website through the WordPress REST API and use natural language to help manage your site. Instead of constantly logging into WordPress, finding pages and manually making changes, you can ask Claude to perform supported actions through the API. You can use it to help: • Create and update pages and blog posts • Rewrite or update existing website content • Create drafts and publish content • Manage categories and tags • Work with images and media • Retrieve existing website content • Make changes across multiple pages • Automate repetitive WordPress tasks The REST API is essentially the connection between Claude and WordPress. Claude can turn your instructions into structured API requests, while WordPress provides endpoints that allow authorised applications to read and modify site data. And importantly, you control the access. WordPress supports Application Passwords for authenticated API access, which can be individually revoked without changing your main WordPress password. This can completely change how quickly you manage and update a WordPress website. In this video, I show you how it works and how Claude can communicate with WordPress through the REST API. #WordPress #Claude #website #websites

  5. 5d ago

    SEO Is Dead! SEO Is Dying! Lies. In Fact, SEO Has Never Been Stronger.

    SEO Is Dead! SEO Is Dying! Lies. In Fact, SEO Has Never Been Stronger. People have been saying SEO is dead for decades. Social media was going to kill SEO. Google updates were going to kill it. ChatGPT was going to kill it. Then came AI Overviews, AI Mode and the explosion of LLMs. Yet search continues to grow. Google’s latest financial results certainly don’t look like a company whose search business is dying. Its Search business continues to grow strongly, while Google has also reported increasing search usage as AI becomes integrated into the search experience. And SEO has become even more important because we now have Answer Engine Optimisation. People still search Google, but they also use Google AI Overviews, AI Mode, ChatGPT, Gemini, Claude, Copilot, Grok and other answer engines. These systems need information. They need authoritative websites, useful content, trusted sources and businesses they can understand, cite and recommend. SEO hasn’t disappeared. The places where we need to optimise have multiplied. The goal is no longer only to rank #1 in traditional Google results. It’s also to be found, understood, cited and recommended across AI-powered search and answer engines. SEO isn’t dying. Search is evolving, and SEO has never had a bigger job to do. #SEO #searchengineoptimization #aeo #answerengineoptimization #goolge

  6. 6d ago

    Invest in the Long-Term Growth and Sustainability of SEO. Don’t Only Buy Traffic From Paid Ads.

    Invest in the Long-Term Growth and Sustainability of SEO. Don’t Only Buy Traffic From Paid Ads. Paid advertising is incredibly powerful. Google Ads, Meta Ads and other platforms can generate traffic, leads and sales almost immediately. But the moment you stop paying, the traffic stops. That’s why businesses shouldn’t rely entirely on paid media. SEO is about building a long-term digital asset. Strong rankings, useful content, authority, backlinks and Answer Engine Optimisation can continue generating visibility, traffic and leads long after the initial work has been done. It takes time. SEO rarely produces results overnight. But that’s exactly why businesses should start investing in it before they desperately need it. Paid and organic shouldn’t compete with each other. The strongest strategy is often to use paid advertising for immediate demand while investing in SEO and AEO for sustainable, long-term growth. Rent traffic today. Build your own visibility for tomorrow. #SEO #GoogleAds #AnswerEngineOptimisation #searchengineoptimization  #OrganicSearch

  7. Sep 8

    Google Search Spam Updates Could Be Why Your AI-Written Content Is Falling

    Google Search Spam Updates Could Be Why Your AI-Written Content Is Falling If you’ve filled your website with hundreds of AI-written articles and your SEO traffic is dropping, the problem isn’t necessarily that you used AI. The problem could be the quality of what you published. AI-generated content is not automatically bad for SEO. What matters is whether the content is original, useful, accurate and actually adds something valuable for the person searching. Google’s spam policies specifically target scaled content created primarily to manipulate rankings, including large amounts of AI-generated content that adds little or no value. This is where E-E-A-T becomes important: Experience, Expertise, Authoritativeness and Trustworthiness. AI can help you research, structure and create content, but simply generating hundreds of generic articles that repeat information already available everywhere else is not a long-term SEO strategy. Add your own experience. Add expert knowledge. Include original research, examples, opinions, images, videos and information people cannot get from another generic AI-generated article. It doesn’t matter whether you used ChatGPT, Claude, Gemini, a professional copywriter or wrote every word yourself. Quality matters. Authority matters. Originality matters. Helping the person searching matters. AI isn’t the problem. Nonsense content is. #GoogleSpamUpdate #SEO #AIContent #EEAT #ContentSEO

  8. Sep 7

    Search EVERYWHERE Optimisation: SEO Is No Longer Just About Google


    Search EVERYWHERE Optimisation: SEO Is No Longer Just About Google People don’t search in one place anymore. They search on Google, Bing, ChatGPT, Gemini, Claude, Perplexity, Copilot, Reddit, YouTube, TikTok, Instagram, LinkedIn, news websites, blogs and forums. That changes how we need to think about SEO and Answer Engine Optimisation. Your potential customers might Google your service. They might ask ChatGPT who the best company is. They might search Reddit for recommendations, watch reviews on YouTube or TikTok, or research your business on LinkedIn. That’s what I mean by Search EVERYWHERE Optimisation. The objective is no longer simply to rank your website on Google. You want your brand to be found, mentioned, cited and recommended wherever your customers are searching. Traditional SEO remains incredibly important, but it now forms part of a much bigger search ecosystem. Stop optimising for one search box. Start optimising to be found everywhere. #SearchEverywhereOptimisation #SEO #AnswerEngineOptimisation #AEO #DigitalMarketing

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Josh Maraney is CEO of Top Click Media, the leading South African digital marketing agency specialising in SEO, Google Ads and answer engine optimisation for clients worldwide. www.topclick.co.za

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