Is AI actually making your business better, or just generating more stuff nobody reads? John Sampogna, co-founder and CEO of Wondersauce, scaled his agency to 100+ people, worked with brands like Nike and L'Oréal, and led the company through an acquisition. He joins Katrina Purcell to explain why slapping AI onto broken processes backfires, why he's done with 300-page AI deliverables, and how his "mental balance sheet" helps founders handle lost clients and surprise resignations without losing sleep. If you're scaling a business and trying to use AI the right way, start here. 🎙️ ABOUT THE GUEST John Sampogna is a seasoned entrepreneur, investor, and CEO with over 15 years of experience crafting award-winning strategies, digital experiences, and campaigns for renowned brands such as Golf.com, Nike, L’Oréal, Scott’s, Sixpenny, NYC’s Brookfield Place, Chandon, and Grubhub, among others. Inspired by his generation growing up with the Internet, Sampogna was among the first in his field to embrace social media as a creative tool for growth, earning recognition on Business Insider’s list of “30 Most Creative People in Advertising Under 30.” His insights have been featured in various media outlets, including Glossy, Adweek, CNBC, Marketing Brew, Ad Age, Yahoo, and Digiday. He has also appeared on globally ranked podcasts, as a judge for prominent industry awards, and on stages like the Brand Innovators Summit at the US Open. Today, he leads a team of over 100 technologists, creatives, strategists, and producers as the Co-Founder and CEO of Wondersauce, a growth and digital transformation agency that helps brands rethink how they're discovered, how customers engage with them, and how the work behind them gets done. Under his leadership, Wondersauce has earned a spot on Inc. Magazine’s Inc. 5000 list of America's Fastest-Growing Companies, built a roster of premier Fortune 500 clients and innovative startups, and was officially acquired by Project Worldwide, an advertising holding company. Work with Wondersauce: https://www.wondersauce.com/ LinkedIn: https://www.linkedin.com/in/johnsampogna/ Wondersauce on LinkedIn: https://www.linkedin.com/company/wondersauce 🚀 ABOUT MANAGED CHAOS Managed Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell. 🔗 CONNECT WITH US Website: www.themanagedchaospodcast.com LinkedIn: https://www.linkedin.com/in/katrina-purcell Instagram: https://www.instagram.com/managedchaospodcast ✨ Special Offer from Pobl.io Outsourcing your US tech talent should not be hard. With pobl.io you will get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report.
