Managed Chaos Podcast

Katrina Purcell

Welcome to the Managed Chaos podcast, where host, Katrina Purcell gives you the startup business rundown in less time than it takes you to get to work. You can find Katrina on all of your favorite podcasting apps as well as on Instagram and YouTube, where we are @managedchaospodcast. For additional resources or to continue the conversation, you can find Katrina Purcell on LinkedIn. https://www.linkedin.com/in/katrina-purcell/ https://www.themanagedchaospodcast.com/

  1. 1d ago

    S3 Ep 27 Building a Business That Fits Your Real Life

    Life is too short for a business that makes you feel average. In episode three of this four-part series, Katrina Purcell sits down again with ops strategist Faith Morris — mom of two and co-owner of a masonry business — to talk about what it really takes to build operations that survive contact with real life, not just look good on paper. Faith breaks down her four-step process for recognizing and building around your limits, why she rebuilt her entire client calendar around two non-negotiable days a week, and why any new operational system deserves a full six months before you decide whether to keep it. She and Katrina also dig into how to start SOPs without overcomplicating them (hint: record while you work, not separately), and how a custom GPT trained on your own decision-making can keep your team moving even when you're offline. The takeaway: SOPs aren't set in stone. Reevaluate them, let them evolve, and don't be afraid to just get started. Follow and subscribe so you don't miss the final episode in this series. 🎙️ ABOUT THE GUEST When Faith Morris and her husband moved back to the States after eight years in Australia, they had two kids under two, no income, and one very dusty dream: start a masonry business. He had the hands. She had the Google Sheets. They had no idea what they were doing. But within a year, they were booked out for nine months — including winter — and fully profitable in six. Not because they had the best bricks (they didn’t), but because their operations were tight, the client experience was next-level, and nothing fell through the cracks. What Faith didn’t realize at the time was that she had been her own first operations client. And the results were undeniable. She’s always had a brain for systems. Long before the business, Faith had been managing multi-million dollar disability support budgets, running summer camps, working in hospitality, and generally living inside logistics. She sees how things connect before most people finish explaining the problem. But being good at ops isn’t enough — especially when you’re building a business with limited capacity and a life that doesn’t stop for a to-do list. That’s why she started Remote Ops Partner: to support overextended entrepreneurs who are doing the absolute most (and then some), and help them build businesses that actually support their lives — not drain them. Faith isn’t another checklist-obsessed systems pro. She’s the strategic second brain who shows up with a whiteboard, a plan, and a snack. She’ll lovingly call out your 94-tab chaos and co-create the infrastructure that finally makes your business feel doable again. Because if you’re not excited about your business anymore… what’s the point? Work with Faith: www.faithemorris.com LinkedIn: https://www.linkedin.com/in/faithelizabethmorris/ Instagram: https://www.instagram.com/remote.ops.partner Threads: https://www.threads.com/@remote.ops.partner 🚀 ABOUT MANAGED CHAOS Managed Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell. 🔗 CONNECT WITH US Website: www.themanagedchaospodcast.com LinkedIn: https://www.linkedin.com/in/katrina-purcell Instagram: https://www.instagram.com/managedchaospodcast ✨ Special Offer from Pobl.io Outsourcing your US tech talent should not be hard. With pobl.io you will get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report.Loved this episode? Hit the "Follow" button so you don't miss our next episode.

  2. Jul 15

    S3 Ep 26 The Graveyard of Half-Finished Projects

    "It's just faster if I do it myself." Every founder has said it — and it's exactly why so many businesses end up with a graveyard of half-finished projects. In episode two of this four-part series, Katrina Purcell sits down again with ops strategist Faith Morris to unpack why delegation feels so slow right now, and how her signature "6-Week Implementation Sprint" helps founders finally finish what's half-done. They also dig into the real reason team members hesitate to take ownership of a project — and why "I love this" doesn't always mean "go do it." Faith shares her Keep, Co-Create, Delegate framework, why onboarding has to come before hiring (not after), and the difference between a task someone can be trained to do and a person who's actually a culture fit for your business. Follow and subscribe so you don't miss the rest of the series. 🎙️ ABOUT THE GUEST When Faith Morris and her husband moved back to the States after eight years in Australia, they had two kids under two, no income, and one very dusty dream: start a masonry business. He had the hands. She had the Google Sheets. They had no idea what they were doing. But within a year, they were booked out for nine months — including winter — and fully profitable in six. Not because they had the best bricks (they didn’t), but because their operations were tight, the client experience was next-level, and nothing fell through the cracks. What Faith didn’t realize at the time was that she had been her own first operations client. And the results were undeniable. She’s always had a brain for systems. Long before the business, Faith had been managing multi-million dollar disability support budgets, running summer camps, working in hospitality, and generally living inside logistics. She sees how things connect before most people finish explaining the problem. But being good at ops isn’t enough — especially when you’re building a business with limited capacity and a life that doesn’t stop for a to-do list. That’s why she started Remote Ops Partner: to support overextended entrepreneurs who are doing the absolute most (and then some), and help them build businesses that actually support their lives — not drain them. Faith isn’t another checklist-obsessed systems pro. She’s the strategic second brain who shows up with a whiteboard, a plan, and a snack. She’ll lovingly call out your 94-tab chaos and co-create the infrastructure that finally makes your business feel doable again. Because if you’re not excited about your business anymore… what’s the point? Work with Faith: www.faithemorris.com LinkedIn: https://www.linkedin.com/in/faithelizabethmorris/ Instagram: https://www.instagram.com/remote.ops.partner Threads: https://www.threads.com/@remote.ops.partner 🚀 ABOUT MANAGED CHAOS Managed Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell. 🔗 CONNECT WITH US Website: www.themanagedchaospodcast.com LinkedIn: https://www.linkedin.com/in/katrina-purcell Instagram: https://www.instagram.com/managedchaospodcast ✨ Special Offer from Pobl.io Outsourcing your US tech talent should not be hard. With pobl.io you will get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report. Loved this episode? Hit the "Follow" button so you don't miss our next episode.

  3. Jul 8

    S3 Ep 25 The Ops Diagnostic: Pinpointing the Chaos

    Your business is growing. So why does it feel like it's about to fall apart? Katrina Purcell kicks off a brand-new four-part series with Faith Morris — ops strategist and the self-described "second brain" for online service businesses that have outgrown their duct-tape systems. In this first episode, Faith walks through her signature Ops Diagnostic: the exact process she uses to pinpoint where a business is actually bottlenecking, instead of guessing at what "feels" broken. In this episode, we cover: The Social Media Effect: Why the gap between your polished Instagram post and your actual overwhelmed reality is the first sign you've outgrown your current systems.Inside the Ops Diagnostic: Faith's process for interviewing not just the founder, but the entire core team, to uncover where the business is really breaking down.You Are Your Team, Your Team Is You: Why familiarity on a long-tenured team can hide operational leaks nobody's talking about.The Triage Skill: A simple two-column exercise (impact vs. urgency) that gives maxed-out founders a real diagnostic tool, not just another to-do list. Memorable Quote: "Everybody thinks everything that's urgent is important, and it's not." — Faith Morris 🎙️ ABOUT THE GUEST When Faith Morris and her husband moved back to the States after eight years in Australia, they had two kids under two, no income, and one very dusty dream: start a masonry business. He had the hands. She had the Google Sheets. They had no idea what they were doing. But within a year, they were booked out for nine months — including winter — and fully profitable in six. Not because they had the best bricks (they didn’t), but because their operations were tight, the client experience was next-level, and nothing fell through the cracks. What Faith didn’t realize at the time was that she had been her own first operations client. And the results were undeniable. She’s always had a brain for systems. Long before the business, Faith had been managing multi-million dollar disability support budgets, running summer camps, working in hospitality, and generally living inside logistics. She sees how things connect before most people finish explaining the problem. But being good at ops isn’t enough — especially when you’re building a business with limited capacity and a life that doesn’t stop for a to-do list. That’s why she started Remote Ops Partner: to support overextended entrepreneurs who are doing the absolute most (and then some), and help them build businesses that actually support their lives — not drain them. Faith isn’t another checklist-obsessed systems pro. She’s the strategic second brain who shows up with a whiteboard, a plan, and a snack. She’ll lovingly call out your 94-tab chaos and co-create the infrastructure that finally makes your business feel doable again. Because if you’re not excited about your business anymore… what’s the point? Work with Faith: www.faithemorris.com LinkedIn: https://www.linkedin.com/in/faithelizabethmorris/ Instagram: https://www.instagram.com/remote.ops.partner Threads: https://www.threads.com/@remote.ops.partner 🚀 ABOUT MANAGED CHAOS Managed Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell. 🔗 CONNECT WITH US Website: www.themanagedchaospodcast.com LinkedIn: https://www.linkedin.com/in/katrina-purcell Instagram: https://www.instagram.com/managedchaospodcast ✨ Special Offer from Pobl.io Outsourcing your US tech talent should not be hard. With pobl.io you will get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report. Loved this episode? Hit the "Follow" button so you don't miss our next episode.

  4. Jul 1

    S3 Ep 24 The Kidnap Test: Is Your Business Actually Sellable?

    What's the difference between owning a business and owning a job? M&A advisor, author, and former eight-figure business owner Mark Hartmann breaks down exactly what separates founders who cash out big from those who get stuck in golden handcuffs (or worse, walk away with nothing.) Whether you're thinking about selling in two years or twenty, this episode will change how you run your business starting Monday morning. In this episode, we cover: Consulting as Therapy: The emotional side of selling that nobody talks about, and why Mark calls his work "two-thirds psychotherapy"The Kidnap Test: A brutally honest way to find out if your business can actually survive without youCuring Founder Dependency: Why founder dependency is the #1 killer of enterprise value and the first system you need to build to fix itSweat Equity Reality: Why "always be deal ready" is the best business advice you're probably ignoring. Memorable Quote: "Exit planning is good business planning. If you run your business and always be deal ready... you're probably running a very clean, very well-organized business, and you probably have a lot less sleepless nights." — Mark Hartmann 🎙️ ABOUT THE GUEST Mark Hartmann is a New Jersey-based M&A advisor, business broker, author, and former eight-figure business owner who helps owners sell their companies with greater confidence and stronger outcomes. As Principal of HartmannRhodes, he advises privately held business owners, typically in the $1 million to $25 million range, on valuation, positioning, deal strategy, and transaction execution. Having built and sold his own company, Mark brings firsthand operator experience to every conversation, giving business owners practical guidance rooted in real-world results rather than theory alone. He is the author of "Sweat Equity Payday," where he shares the principles behind a successful exit, including preparing early, reducing owner dependency, increasing business value, and focusing not just on price, but on the deal terms that shape the final outcome. A three-time Inc. 5000 CEO Honoree and Certified Merger & Acquisition Professional, Mark also works closely with the referral ecosystem around business owners, including financial planners, CPAs, attorneys, and other trusted advisors who influence major transition decisions. Known for his direct, tactical, and founder-friendly approach, Mark helps entrepreneurs turn years of hard work into a smarter, more strategic payday. Work with Mark: www.HartmannRhodes.com LinkedIn: https://www.linkedin.com/in/markhartmann/ 🚀 ABOUT MANAGED CHAOS Managed Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell. 🔗 CONNECT WITH US Website: www.themanagedchaospodcast.com LinkedIn: https://www.linkedin.com/in/katrina-purcell Instagram: https://www.instagram.com/managedchaospodcast ✨ Special Offer from Pobl.io Outsourcing your US tech talent should not be hard. With pobl.io you will get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report. Loved this episode? Hit the "Follow" button so you don't miss our next episode.

  5. Jun 24

    S3 Ep 23 The Buyer's Reality Check

    Your business isn't worth what you think it is. And buyers already know why. Most founders spend years building a business, only to be blindsided when that first offer comes in at less than half of what they expected. The problem isn't your revenue. It's what buyers see when they look past it. Katrina Purcell sits down with Muriel Touati — founder and CEO of Exit3D Studio and author of the upcoming book "The Valuation Gap: What Buyers See That Sellers Miss" (launching July 27th) — to expose the structural reasons why sellers expect $2M and walk away with $750K. In this episode, we cover: The Data Room Reality Check: Why buyers systematically deconstruct every add-back a broker inflates, how SDE normalization quietly halves your asking price, and why logo churn delivers a "double discount."The Four Structural Gaps: Why fixing these before you go to market is the difference between a strong offer and dead silence.Decoupling the Founder: Muriel breaks down how to build systems, documentation, and repeatable revenue so the business runs without you.The Digital Asset Secret: The one actionable step founders can take this week to start proving their growth engine actually works. Memorable Quote: "It's not just about exit planning, it's about exit readiness. If that ever happens to you, great. But if you love running your business just make sure that it does not run you. You're running your business, it should not be the one leading you." — Muriel Touati 🎙️ ABOUT THE GUEST Muriel Touati is the Founder & CEO of Exit 3D Studio and the author of The Valuation Gap: What Buyers See That Sellers Miss, launching July 27, 2026. A French entrepreneur based in NYC, she helps B2B service business founders build revenue that is predictable, scalable, and transferable — so the business grows stronger whether they're scaling, stepping back, or preparing to sell. She brings a rare buyer-side perspective: she evaluated 100+ deals, went through full due diligence, and walked away from a signed deal when what was being sold didn't match what had been presented. Free first chapter of The Valuation Gap: exit3dstudio.com/the-valuation-gap Free Exit Readiness Scorecard: exit3dstudio.com/scorecard LinkedIn: linkedin.com/in/murieltouati Website: exit3dstudio.com 🚀 ABOUT MANAGED CHAOS Managed Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell. 🔗 CONNECT WITH US Website: www.themanagedchaospodcast.com LinkedIn: https://www.linkedin.com/in/katrina-purcell Instagram: https://www.instagram.com/managedchaospodcast ✨ Special Offer from Pobl.io Outsourcing your US tech talent should not be hard. With pobl.io you will get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report. Loved this episode? Hit the "Follow" button so you don't miss our next episode.

  6. Jun 17

    S3 Ep 22 The Bold Win

    Four episodes. One masterclass. And one final lesson: the bold win. Jennifer Ravalli closes out the go-to-market arc with her most important lesson yet: how to stop blending in, why taking calculated risks is the only way to get ahead of the competition, and what it really means to build a team that reflects the full range of talent available to you. In this episode, we cover: What Makes the Bold Win: Copying your competition doesn't make you competitive. It makes you forgettable. Jen breaks down why authenticity and calculated risk-taking are the only ways to own the narrative.How Gong Won the Super Bowl: The boldest bet in B2B marketing and the targeting genius that made it work. 10% for Experimentation: Jen's personal rule for staying ahead of the market. Be the first to try what no one else is doing yet. Because by the time something is proven, someone else already owns it.Why Female Leadership Changes GTM From the Inside Out: Women wait for 100% readiness. Men go at 60%. Jen explains how the best leaders close that gap and why it makes the whole revenue org stronger. Memorable Quote: "Being bold is about being authentic to the market so that they fall in love with you. It's about standing out and taking risks that your competition hasn't thought of yet — so you can get out front of the narrative before they do." — Jenn Ravalli 🎙️ ABOUT THE GUEST Jenn Ravalli is a Go-To-Market executive with more than 15 years of experience building scalable growth engines across startups, scale-ups, and global enterprises. As the Founder of Maverick Meridian, she partners with founders and executive teams who are tired of boring, reactive, disconnected go-to-market tactics to build modern GTM systems that resonate with buyers and withstand investor scrutiny. Jenn is deeply committed to building talent alongside results. She is a passionate advocate for developing leaders, mentoring high-potential talent, and creating environments where ambitious teams can grow, perform, and lead. Connect with Jenn: https://www.linkedin.com/in/jenniferravalli/ Maverick Meridian: https://maverickmeridian.com/ 🚀 ABOUT MANAGED CHAOS Managed Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell. 🔗 CONNECT WITH US Website: www.themanagedchaospodcast.com LinkedIn: https://www.linkedin.com/in/katrina-purcell Instagram: https://www.instagram.com/managedchaospodcast ✨ Special Offer from Pobl.io Outsourcing your US tech talent should not be hard. With pobl.io you will get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report. Loved this episode? Hit the "Follow" button so you don't miss our next episode.

  7. Jun 10

    S3 Ep 21 Bringing Clarity to the Chaos

    A great strategy means nothing if your team can't execute it. And most of the time, the problem isn't the people — it's the clarity. Jenn Ravalli is back for her third of the go-to-market arc, and this one is all about the messy middle of rapid growth. What breaks first when you scale too fast, how to build a team that can actually execute the vision, and why the gap between what the board wants and what the reps are doing is almost always a clarity problem, not a performance problem. In this episode, we cover: Your CRM Data: The moment growth starts outpacing process, dirty data takes over, and suddenly you can't see what's real or what's actually working.High-Performing GTM Teams: It's not about hiring superstars. It's about daily alignment, shared goals, and mutual accountability. Revenue Doesn't Happen Overnight: Whether it's a new hire, a product build, or a marketing strategy, no investment pays off in less than a quarter. Translate the Board's Vision to the Floor: If your frontline reps can connect their daily metrics all the way up to the CEO's quarterly goal can't, you have a clarity problem. Memorable Quote: "Most organizations make the mistake that they build their plan top-down instead of bottom-up. You're setting your whole team to fail." — Jenn Ravalli 🎙️ ABOUT THE GUEST Jenn Ravalli is a Go-To-Market executive with more than 15 years of experience building scalable growth engines across startups, scale-ups, and global enterprises. As the Founder of Maverick Meridian, she partners with founders and executive teams who are tired of boring, reactive, disconnected go-to-market tactics to build modern GTM systems that resonate with buyers and withstand investor scrutiny. Jenn is deeply committed to building talent alongside results. She is a passionate advocate for developing leaders, mentoring high-potential talent, and creating environments where ambitious teams can grow, perform, and lead. Connect with Jenn: https://www.linkedin.com/in/jenniferravalli/ Maverick Meridian: https://maverickmeridian.com/ 🚀 ABOUT MANAGED CHAOS Managed Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell. 🔗 CONNECT WITH US Website: www.themanagedchaospodcast.com LinkedIn: https://www.linkedin.com/in/katrina-purcell Instagram: https://www.instagram.com/managedchaospodcast ✨ Special Offer from Pobl.io Outsourcing your US tech talent should not be hard. With pobl.io you will get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report. Loved this episode? Hit the "Follow" button so you don't miss our next episode.

  8. Jun 3

    S3 Ep 20 Hope Is Not a Pipeline Strategy

    Your pipeline isn't a sales problem. It's a strategy problem — and the data will tell you exactly where things went wrong. Most founders think a stalled pipeline means someone on the team dropped the ball. But Jenn Ravalli says the real culprit is almost always upstream: misaligned teams, undefined qualification criteria, and a go-to-market strategy that nobody actually agreed on. In this episode, Katrina and Jenn dig into why your pipeline looks the way it does — and the concrete frameworks that fix it before it costs you revenue. In this episode, we cover: Your Pipeline Has a Strategy Problem: A pipeline full of leads that won't convert is almost never an execution failure. The Founder-to-Sales-Leader Handoff: Jen explains why getting aligned on the definition of a qualified opportunity has to happen before anything else.Stop Letting a Dirty Pipeline Run Your Numbers: MQLs, SQLs, and why Jen would rather qualify out aggressively than let the wrong leads clog your funnel.The SLA That Ends Sales vs. Marketing Wars: A Service Level Agreement isn't just paperwork. Memorable Quote: "If your teams are just hunting anything that moves, you're going to end up with serious problems and a pipeline that doesn't convert to revenue." — Jenn Ravalli 🎙️ ABOUT THE GUEST Jenn Ravalli is a Go-To-Market executive with more than 15 years of experience building scalable growth engines across startups, scale-ups, and global enterprises. As the Founder of Maverick Meridian, she partners with founders and executive teams who are tired of boring, reactive, disconnected go-to-market tactics to build modern GTM systems that resonate with buyers and withstand investor scrutiny. Jenn is deeply committed to building talent alongside results. She is a passionate advocate for developing leaders, mentoring high-potential talent, and creating environments where ambitious teams can grow, perform, and lead. Connect with Jenn: https://www.linkedin.com/in/jenniferravalli/ Maverick Meridian: https://maverickmeridian.com/ 🚀 ABOUT MANAGED CHAOS Managed Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell. 🔗 CONNECT WITH US Website: www.themanagedchaospodcast.com LinkedIn: https://www.linkedin.com/in/katrina-purcell Instagram: https://www.instagram.com/managedchaospodcast ✨ Special Offer from Pobl.io Outsourcing your US tech talent should not be hard. With pobl.io you will get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report. Loved this episode? Hit the "Follow" button so you don't miss our next episode.

5
out of 5
6 Ratings

About

Welcome to the Managed Chaos podcast, where host, Katrina Purcell gives you the startup business rundown in less time than it takes you to get to work. You can find Katrina on all of your favorite podcasting apps as well as on Instagram and YouTube, where we are @managedchaospodcast. For additional resources or to continue the conversation, you can find Katrina Purcell on LinkedIn. https://www.linkedin.com/in/katrina-purcell/ https://www.themanagedchaospodcast.com/