The Undiscovered Metric Season 2 - Hosted by Adverity

Tom Rennell
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  • TECHNOLOGY

About The Undiscovered Metric: The Undiscovered Metric is a content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”. Hosted on Acast. See acast.com/privacy for more information.

Episodes

  1. The Undiscovered Metric S2 - Ep 2 - Creating Brand Momentum - Tamsin James, CMO at MSQ Partners

    05/23/2024

    The Undiscovered Metric S2 - Ep 2 - Creating Brand Momentum - Tamsin James, CMO at MSQ Partners

    In this episode of The Undiscovered Metric, we speak with Tamsin James, the new and first CMO at MSQ Partners, a next-gen group of creative, media, tech, and data agencies. In her 18 years in marketing and media, Tamsin has worked for some of the UK’s most respected creative and media agencies, including Maxus and Wavemaker. Hosted on Acast. See acast.com/privacy for more information.

    31 min
  2. The Undiscovered Metric S2 - Episode one - Gen AI - Thomas Hirschmann, CEO CoreCortex

    04/08/2024

    The Undiscovered Metric S2 - Episode one - Gen AI - Thomas Hirschmann, CEO CoreCortex

    Join Thomas Hirschmann CEO CoreCortex, where he discusses whether Gen AI is worth the hype for marketers, why you can't take shortcuts to strategy, and why you must have strong data foundations to make sure that Gen AI truly works for your business. About The Undiscovered Metric: The Undiscovered Metric is a content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”. Find out more at www.adverity.com/blog Hosted on Acast. See acast.com/privacy for more information.

    34 min
  • 2 Episodes

About

About The Undiscovered Metric: The Undiscovered Metric is a content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”. Hosted on Acast. See acast.com/privacy for more information.

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