Below The Fold | Marketing & Advertising Show

Ibrahim Jabri
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  • MARKETING
Below The Fold | Marketing & Advertising Show

#1 Marketing & Advertising Podcast in MENA – Your go-to source for cutting-edge insights on marketing, digital advertising, and the future of AI in the marketing landscape. Join us as we explore innovative marketing strategies, advertising tactics, and the latest technologies shaping the industry. From the use of AI in marketing to practical approaches for branding and digital advertising, each episode brings you valuable knowledge from industry-leading experts and successful entrepreneurs. Whether you're a seasoned marketer or just starting out, our podcast covers everything you need to know to stay ahead of the competition. Discover actionable insights, deep dives into marketing case studies, and expert tips on utilizing technology, AI, and data to supercharge your campaigns. We bring you the best strategies from the MENA region and beyond, keeping you updated with trends and strategies that matter. Give us a follow and turn on notifications to stay informed and stay ahead. Other noteworthy marketing podcasts: Marketing Secrets with Russell Brunson Marketing Made Simple Marketing School - Digital Marketing and Online Marketing Tips

  1. 4 DAYS AGO

    The Decision Making Spectrum: Instinct, Common Sense & Data

    🎙️ Welcome to "Below the Fold," MENA's go-to podcast for deep dives into marketing, advertising, and beyond! In this thought-provoking episode, we’re joined by Eli Bassil, a seasoned data scientist and digital marketing strategist, who explores the fascinating balance between data, AI, and instinct in modern decision-making.

    51 min

  2. DEC 2

    Social Content Strategies Exposed

    🎙 Welcome to Below the Fold, MENA's leading podcast for all things advertising and marketing! In this episode, we're joined by the brilliant Houssam El Boutari, an industry veteran who has seamlessly transitioned from client servicing to content creation. Together, we dive deep into the evolution of social media content in MENA!

    37 min

  3. NOV 25

    UX and Marketing in the Automotive Industry

    In this episode of Below the Fold, we dive into the world of automotive marketing and user experience with Sary Hamadeh, a marketing leader currently at Volkswagen. Sary takes us on a journey through the transformation of user experiences—from traditional to digital—and discusses the pivotal role of connected car technologies, personalization, and seamless customer journeys in shaping the future of the automotive industry.

    54 min

  4. NOV 19

    7 True or False Statement on AI's Role in Marketing:

    In this episode of the leading advertising and marketing podcast in MENA, we’re joined by Franciska Acs, a seasoned marketer with extensive experience in both B2B and B2C strategies. Together, we dive into the dynamic world of marketing in Dubai, exploring the transformative role of AI and its impact on traditional roles, creativity, and productivity.

    35 min

  5. NOV 11

    Paid Search Advertising Unplugged with Richard Hartley

    In this episode, Richard Hartley, Head of Paid Search at Publicis, shares his 18 years of experience in paid search marketing. From navigating the evolution of search strategies to offering valuable tips for identifying top talent and crafting successful agency partnerships, Richard provides a wealth of insights on how to excel in paid search. He also reflects on how his background as a drummer influences his approach to business and performance.

    43 min

  6. NOV 4

    Data, AI, and Creativity: Building Tomorrow’s Marketing Teams with Andreas Frangeskides

    In this episode, Andreas Frangeskides, a Martech leader based in Dubai, shares his expertise on blending creativity and data in marketing. He discusses building data-driven teams, the transformative role of AI, wearables, and voice tech, and how to navigate ethical considerations in big data and AI. Andreas emphasizes that creativity can thrive alongside data to drive innovation.

    43 min

  7. OCT 28

    Retail Media Ecommerce Close Up with Karen Khattab

    Join industry expert Karen Khattab as we dive into the evolving world of e-commerce and quick commerce in the region. We'll explore the state of e-commerce, growth trends, key players like Amazon, Noon, and Talabat, and the rise of quick commerce and retail media networks. Discover how retailers are adapting to meet consumer demands for speedy deliveries and leveraging retail media for targeted advertising. Get insights into the metrics that matter, optimizing ROI, and the strategies for effective retail media campaigns.

    50 min

  8. OCT 21

    Redefining Brand Measurement in Podcasts with AI

    In this episode of Below the Fold, hosts Ibrahim chat with Tamara, co-founder of Barometer, about her journey from Ukraine to New York and how Barometer emerged from a university hackathon. They explore how AI and machine learning enhance podcast advertising by validating content and connecting brands with audiences.

    34 min
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About

#1 Marketing & Advertising Podcast in MENA – Your go-to source for cutting-edge insights on marketing, digital advertising, and the future of AI in the marketing landscape. Join us as we explore innovative marketing strategies, advertising tactics, and the latest technologies shaping the industry. From the use of AI in marketing to practical approaches for branding and digital advertising, each episode brings you valuable knowledge from industry-leading experts and successful entrepreneurs. Whether you're a seasoned marketer or just starting out, our podcast covers everything you need to know to stay ahead of the competition. Discover actionable insights, deep dives into marketing case studies, and expert tips on utilizing technology, AI, and data to supercharge your campaigns. We bring you the best strategies from the MENA region and beyond, keeping you updated with trends and strategies that matter. Give us a follow and turn on notifications to stay informed and stay ahead. Other noteworthy marketing podcasts: Marketing Secrets with Russell Brunson Marketing Made Simple Marketing School - Digital Marketing and Online Marketing Tips

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