The Meaningful Marketing Podcast with Chantal Gerardy

Chantal Gerardy
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  • Marketing
  • Updated Weekly

What sets this podcast apart? We believe in the power of meaningful marketing—a holistic approach that prioritises authenticity, connection, and purpose, whilst still turning a profit. Chantal Gerardy is an International Award Winning Marketing Strategist who empowers purpose-led businesses to revolutionise their online marketing approach and create a brand that resonates deeply with their online audience. If you're tired of cookie-cutter marketing advice, and seek strategies that truly make a difference, this podcast is for you. If you are a business owner feeling overwhelmed, stressed, or struggling to cut through the noise online? We've got your back! Our podcast is tailored for entrepreneurs hungry for clarity, confidence, and tangible results in their online marketing. Our podcast isn't just about boosting sales; it's about creating an efficient marketing machine that reflects your values, passion and purpose. Whether you're stuck or looking to maximise your marketing, we're here to guide you every step of the way. Our episodes dive deep into practical skills, customer-generating strategies, and streamlined systems to help you thrive without relying on paid ads. From mastering social media, creating content that converts, ranking on google, getting your website to work, lead list building and email marketing, each episode is packed with tips and techniques to help you thrive online. Join me each week as we explore management and monetisation online marketing strategies designed to reduce your time online while increasing your impact. With our guidance, you'll align your business and marketing team more closely, ensuring every effort moves you towards growth. From overcoming challenges to seizing opportunities, each episode is packed with actionable advice to help you thrive in the world of online marketing and effective management. Are you ready to transform your online marketing, build a business that you enjoy, and leave a lasting impression? Tune in to the Meaningful Marketing Podcast and unlock the secret sauce to marketing success. 📈 More from Meaningful Marketing 📥 Download our FREE Marketing Guide 🎧 Catch all episodes 👉 themeaningfulmarketingpodcast.com 🌐 Learn more 👉 onlinebusinessmarketing.com.au

  1. EP75: Why More Leads Won’t Fix a Weak Sales Team with Greg Gladman

    May 15

    EP75: Why More Leads Won’t Fix a Weak Sales Team with Greg Gladman

    More leads won’t fix a sales team that lacks alignment, structure, communication, and follow-through. In this episode of The Meaningful Marketing Podcast, Chantal Gerardy sits down with Greg Gladman from SalesLP, who works with national B2B sales teams to improve sales performance, accountability, conversion, and leadership. Together, they unpack what really happens inside businesses when marketing is generating leads but sales teams are still struggling to convert consistently. Through her meaningful marketing lens, Chantal explores the often-overlooked gap between marketing and sales, including the mindset, communication, follow-up systems, team dynamics, and buyer psychology that quietly impact conversion and business growth. Chantal unpacks: · Why more leads won’t solve weak sales performance· How mindset leaks into pricing and sales conversations· Why marketing and sales teams need tighter alignment· What strong sales ecosystems actually look like· Why referrals still outperform many marketing tactics· The role accountability and coaching play in sales success· Why AI cannot replace emotional intelligence in sales This episode is essential listening for business owners, CEOs, sales leaders, and growing companies with established sales teams who want stronger conversions, better communication, and more consistent sales performance. Connect with Greg Gladman Visit Greg and SalesLP here: https://www.saleslp.com/ Ready to Make Your Marketing Meaningful? If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step: 📥  Free marketing resources  👉 https://chantalgerardy.com.au/free-downloads/ 🎧   Find more episodes, along with show notes and video  👉 http://themeaningfulmarketingpodcast.com/ 🌐  Learn more  👉 http://onlinebusinessmarketing.com.au/ 🔔Subscribe  👉 https://substack.com/@meaningfulmarketing

    41 min
  2. EP74: What Business Coaches & Marketers Agree (But Most Ignore) On with Simon Boler

    May 1

    EP74: What Business Coaches & Marketers Agree (But Most Ignore) On with Simon Boler

    Think you need a business coach… or a marketing strategist? Most business owners are asking the wrong question. In this episode of The Meaningful Marketing Podcast, international award-winning marketing strategist Chantal Gerardy sits down with business coach Simon Boler to unpack what’s actually happening inside businesses that feel busy, stretched, and stuck. This isn’t a debate. It’s a real conversation between two experts working in different parts of business, exploring where things break down, what gets missed, and why so many businesses struggle to grow even when they’re doing “all the right things.” Because before you focus on more marketing, more leads, or more growth… there are fundamentals that can’t be ignored. Throughout the episode, Chantal and Simon use a real-world trades business example to bring this to life, showing how missed systems, poor follow-up, and scaling too quickly can lead to overwhelm, lost revenue, and unnecessary pressure. Chantal unpacks: The difference between a business coach and a marketing strategist (and where they overlap)The core fundamentals every business needs before focusing on growthWhy many business owners scale in the wrong orderWhat happens when you hire, advertise, or push for growth too earlyHow systems, structure, and communication drive resultsWhy accountability is often the missing link between knowing and doingChantal also shares her perspective from inside real client businesses, highlighting what she sees when marketing is layered on top of weak foundations. 👉 Because when the foundations aren’t right, growth doesn’t fix the problem, it exposes it. If your business feels busy but not moving forward, this episode will help you see what might actually be getting in the way. Connect with Simon Boler on Linkedin: https://www.linkedin.com/in/simonboler/   Ready to Make Your Marketing Meaningful? If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step: 📥 Download your FREE Marketing Guide 👉 https://chantalgerardy.com.au/free-downloads/ 🎧 Listen to more episodes 👉 http://themeaningfulmarketingpodcast.com/ 🌐 Work with Chantal 👉 http://onlinebusinessmarketing.com.au/ If you’re ready to stop guessing and start building a marketing system that actually converts, Chantal shares practical strategies to help you manage, monetize, and market your business with clarity.

    31 min
  3. EP73: Package and Sell High Ticket Offers with Confidence and Integrity with Samantha Brunskill

    Apr 17

    EP73: Package and Sell High Ticket Offers with Confidence and Integrity with Samantha Brunskill

    If your high ticket offer is not selling, it does not always mean your marketing is broken. Often, the real issue is the way the offer has been packaged, positioned, and communicated. You can have the skills, the results, and the value, but if your offer is unclear, underpriced, poorly framed, or not backed by real conviction, it becomes much harder for the right people to say yes. In this episode, international award-winning marketing strategist and host Chantal Gerardy explores what really stops premium offers from selling and why better messaging alone is not always the answer. She unpacks the connection between offer clarity, confidence, buyer trust, and the mindset required to sell at a higher level without feeling pushy, inauthentic, or unsure. She is joined by Samantha, who built a multi eight figure brand in just a few years and now helps entrepreneurs package and sell premium $25K to $100K offers with confidence and integrity. If you have ever felt like your offer should be attracting more premium clients, but it is not landing the way you hoped, this episode will help you see where the disconnect is and what needs to shift. Chantal unpacks: Why people are not buying your offer, even when your marketing is getting attentionHow to package a high ticket offer so it feels valuable, clear, and compellingThe mindset patterns that stop business owners from confidently selling premium offersWhy conviction, certainty, and positioning matter more than simply lowering your priceWhat helps high value clients trust your offer and move toward a yesHow to sell with integrity while still charging what your offer is truly worth Ready to Make Your Marketing Meaningful? If you’re ready to stop guessing and start building marketing that actually connects and converts: 📥 Download your FREE Marketing Guide 👉 https://chantalgerardy.com.au/free-downloads/ 🎧 Listen to more episodes 👉 http://themeaningfulmarketingpodcast.com/ 🌐 Work with Chantal 👉 http://onlinebusinessmarketing.com.au/ If this episode resonated, it may be time to look more closely at how your offer is packaged, how clearly it communicates value, and whether your mindset is fully supporting the level you want to sell at. Subscribe to The Meaningful Marketing Podcast for more conversations designed to help you market with more clarity, confidence, and purpose.

    31 min
  4. EP72: Heavily AI-Written Website Copy Is Killing Conversions with Brendan and Coral of Alchemy Digital Co

    Apr 3

    EP72: Heavily AI-Written Website Copy Is Killing Conversions with Brendan and Coral of Alchemy Digital Co

    AI is everywhere right now, but that does not mean it is automatically making your marketing better.    In this episode of The Meaningful Marketing Podcast, international award-winning marketing strategist Chantal Gerardy unpacks why so much AI-generated copy is starting to sound the same, and how that sameness can weaken your message, water down your point of difference, and hurt conversions.    Joined by Brendan and Coral from Alchemy Digital Co, Chantal leads a practical conversation around what businesses need to understand before relying too heavily on AI for their website copy and messaging. Because while AI can absolutely save time, it can also remove the very thing that helps your marketing connect: your voice, your clarity, and your ability to speak to the right person in a way that feels real.    With her signature Meaningful Marketing approach, Chantal explores how strategy, positioning, and human insight need to work with AI, not be replaced by it, so your marketing still sounds like you and still converts.    Chantal unpacks:  Why AI-generated copy often sounds the same (and how to fix it) The biggest mistake businesses make when using AI for websites How to write website copy that actually converts, not just fills space What makes a homepage hook work (and why most don’t) The balance between storytelling, SEO, and conversion Why your website’s job is to qualify and convert, not just “look good” How better messaging leads to better quality leads (not just more leads) Connect with Brendan & Coral – Alchemy Digital Co If you’d like expert eyes on your website and how it’s performing: 🌐 Website: https://alchemydigitalco.com.au They’re currently offering free website and SEO audits, helping you identify what’s working, what’s not, and where you’re losing conversions. Ready to Make Your Marketing Meaningful? If you’re ready to stop guessing and start building marketing that actually connects and converts: 📥 Download your FREE Marketing Guide 👉 https://chantalgerardy.com.au/free-downloads/ 🎧 Listen to more episodes 👉 http://themeaningfulmarketingpodcast.com/ 🌐 Work with Chantal 👉 http://onlinebusinessmarketing.com.au/ Because meaningful marketing isn’t about doing more. It’s about saying the right thing… to the right person… in a way that actually lands.

    32 min
  5. EP71: Stop Desperate Selling: How Your Relationship with Sales Is Losing You Clients with Christine Corcoran

    Mar 20

    EP71: Stop Desperate Selling: How Your Relationship with Sales Is Losing You Clients with Christine Corcoran

    If you’ve ever felt weird about selling, or avoided it altogether, this episode will rewire the way you think about marketing and conversion. In this episode of The Meaningful Marketing Podcast, marketing expert Chantal Gerardy unpacks the psychology behind authentic selling and why your relationship with sales is often the missing link in your marketing results. She’s joined by Christine Corcoran, a sales coach and mindset mentor who helps service-based women move past fear, ditch “bro marketing,” and build real confidence in a sales process that feels aligned and converts. Together, they break down how to shift from pressure and performance to a more intuitive, relationship-first approach, including how to turn DMs into conversations that naturally lead to clients, without sounding salesy. If you’re a business owner (or a VA supporting one), you’ll walk away with practical mindset shifts and simple strategies you can apply immediately. Chantal unpacks: Why fear of sales is hurting your marketing more than you thinkHow authentic, intuitive selling can feel good and still get resultsA simple mindset shift that instantly improves your DM strategyThe role of self-worth, energy, and clarity in converting leadsHow to build real rapport that creates long-term clientsWhat to stop doing immediately if your content isn’t converting👇 Connect with Christine Corcoran 🎧 Listen to The Next Level Life Podcast – your bi-weekly boost of mindset tools to take your business to the next level: https://podcasts.apple.com/au/podcast/the-next-level-life-with-christine-corcoran/id1276992872 📚 Grab her best-selling book: Turn Impostor Syndrome Into Your Superpower 📥 Free Resources:Consistent $10K Month MethodCapacity Calculator for Creatives 🌐 Website: christinecorcoran.com.au 📸 Instagram: @christinecorcoran_coach 📘 Facebook: Christine Corcoran Coach 💼 LinkedIn: Christine Corcoran 🚀 Want More Meaningful Marketing? 📈 Download your FREE Marketing Guide: chantalgerardy.com.au/free-downloads 🎧 Catch more episodes: themeaningfulmarketingpodcast.com 🌐 Smart marketing support that makes sense: onlinebusinessmarketing.com.au

    37 min
  6. EP70: From Reels to Revenue: The Instagram Growth Strategy That Converts with Dan O’Sullivan

    Mar 6

    EP70: From Reels to Revenue: The Instagram Growth Strategy That Converts with Dan O’Sullivan

    Feeling frustrated with social media that doesn’t convert? You’re not alone. In this high-energy episode of The Meaningful Marketing Podcast, marketing expert Chantal Gerardy breaks down the difference between ego metrics and income-generating content, and what to focus on if you want leads and sales (not just likes). She’s joined by Dan O’Sullivan, Growth Strategist, who grew his Instagram from 5K to 500K+ without paid ads. Together, they unpack what actually makes short-form Instagram content meaningful: the kind that builds trust, credibility, and conversions, even when you’re not going viral. Dan shares what changed when he stopped chasing views and started building a repeatable short-form system (yes, including the moments when his dog jumps into the shot). This is real talk for anyone who’s over fluff content, overwhelmed by Instagram advice, or tempted to throw money at ads before the foundations are solid. Chantal unpacks: Why hooks only work when you follow them with connection, credibility, and a clear CTAHow to test your content like a pro (and what metrics actually matter)What most people get wrong about going viralWhy consistency beats creativity when it comes to building trustHow to create short-form videos that lead to conversionsThe mindset shift that helped Dan scale, travel, and get real resultsWork with DanSocial & Systems Audit: Book a call with Dan to identify what’s working, what’s leaking opportunity, and what to prioritise next. You’ll leave with clear action steps, whether you work together or not - https://api.leadconnectorhq.com/widget/bookings/dan-osullivan-personal-calendar   📈 Ready to market with confidence?  📥Download your FREE Marketing Guide 👉chantalgerardy.com.au/free-downloads  🎧Catch more episodes 👉themeaningfulmarketingpodcast.com  🌐Marketing support that actually makes sense 👉onlinebusinessmarketing.com.au

    36 min
  7. EP69: How Ancestral Trauma Blocks Your Voice, Brand & Sales with Priscilla Nicole

    Feb 20

    EP69: How Ancestral Trauma Blocks Your Voice, Brand & Sales with Priscilla Nicole

    You don’t always have a marketing problem. Sometimes… you have an internal block that’s showing up in your marketing.  In this episode of The Meaningful Marketing Podcast, Chantal Gerardy unpacks a deeper layer of business growth, the emotional and energetic patterns that can quietly sabotage your visibility, confidence, pricing, and sales.  Because if your nervous system is dysregulated… if you’re still tied to old relationships… or your voice has been suppressed… your marketing can feel inconsistent, forced, or exhausting, no matter how good your strategy is.  Joining Chantal is Priscilla O’Sughrue, a trauma-informed practitioner and space holder, who shares how ancestral and generational patterns, unresolved relationship cords, and suppressed self-expression can influence how you show up in business.  This isn’t just a “woo” conversation. Chantal brings it back to strategy, showing how internal clarity impacts:  confidence on sales calls raising your prices willingness to be visible stronger messaging the energy behind your content In this episode, Chantal unpacks:  How ancestral conditioning can block visibility and sales Why suppressed expression impacts brand authority The link between emotional regulation and conversion How unresolved relationship cords drain momentum Why strategy alone isn’t enough (and what to pair it with) How to show up more powerfully in your marketing  Connect with Priscilla O’Sughrue  If this conversation resonated and you feel called to explore deeper healing work, you can connect with Priscilla here:  Instagram: https://www.instagram.com/iamcillaos  Facebook: https://www.facebook.com/posughrue  Ready to Make Your Marketing Meaningful?  If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable:  📥 Download your FREE Marketing Guide 👉 https://chantalgerardy.com.au/free-downloads/  🎧 Catch more episodes 👉 http://themeaningfulmarketingpodcast.com/  🌐 Marketing support that actually makes sense 👉 http://onlinebusinessmarketing.com.au/

    40 min
  8. EP68: Turn Customer Service Into Your Best Lead Generation Strategy (No Ads Needed) with guest Rachel Gascoine 

    Feb 6

    EP68: Turn Customer Service Into Your Best Lead Generation Strategy (No Ads Needed) with guest Rachel Gascoine 

    If you’re constantly chasing new leads but your existing customers aren’t coming back, referring, or leaving reviews… you don’t have a marketing problem. You have a retention + customer experience system problem. In this episode of The Meaningful Marketing Podcast, Chantal Gerardy (marketing strategist) breaks down how to turn great customer service into a repeatable marketing machine, one that drives more referrals, more reviews, and more repeat business without relying on paid ads or “post more” advice. Chantal is joined by Rachel Gascoine from Less Pest More Control, sharing the behind-the-scenes systems that helped a Gold Coast service business grow from zero clients to 400+ reviews, powered by meaningful follow-up, customer trust, and simple automations that keep leads warm and customers coming back. This is not a feel-good chat. It’s a practical roadmap to make your customer experience do the heavy lifting, so your marketing feels easier, more human, and more profitable. In this episode, Chantal unpacks: Why great service isn’t enough (and the missing system that turns it into growth)How to turn repeat customers into consistent leads without extra effortWhat actually drives referrals (hint: it’s not price)The simple follow-up systems: automations, email, reviews, and remindersWhy “community marketing” still outperforms cold traffic for service businessesIf you want your marketing to feel lighter while your results grow, start here.  🔧 Connect with Rachel & Less Pest More Control:  🐜 Website: lesspestcontrol.com.au 💼 LinkedIn: Rachel Gascoine    📈 Ready to market with confidence?  📥Download your FREE Marketing Guide 👉chantalgerardy.com.au/free-downloads  🎧Catch more episodes 👉themeaningfulmarketingpodcast.com  🌐Marketing support that actually makes sense 👉onlinebusinessmarketing.com.au

    42 min
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About

What sets this podcast apart? We believe in the power of meaningful marketing—a holistic approach that prioritises authenticity, connection, and purpose, whilst still turning a profit. Chantal Gerardy is an International Award Winning Marketing Strategist who empowers purpose-led businesses to revolutionise their online marketing approach and create a brand that resonates deeply with their online audience. If you're tired of cookie-cutter marketing advice, and seek strategies that truly make a difference, this podcast is for you. If you are a business owner feeling overwhelmed, stressed, or struggling to cut through the noise online? We've got your back! Our podcast is tailored for entrepreneurs hungry for clarity, confidence, and tangible results in their online marketing. Our podcast isn't just about boosting sales; it's about creating an efficient marketing machine that reflects your values, passion and purpose. Whether you're stuck or looking to maximise your marketing, we're here to guide you every step of the way. Our episodes dive deep into practical skills, customer-generating strategies, and streamlined systems to help you thrive without relying on paid ads. From mastering social media, creating content that converts, ranking on google, getting your website to work, lead list building and email marketing, each episode is packed with tips and techniques to help you thrive online. Join me each week as we explore management and monetisation online marketing strategies designed to reduce your time online while increasing your impact. With our guidance, you'll align your business and marketing team more closely, ensuring every effort moves you towards growth. From overcoming challenges to seizing opportunities, each episode is packed with actionable advice to help you thrive in the world of online marketing and effective management. Are you ready to transform your online marketing, build a business that you enjoy, and leave a lasting impression? Tune in to the Meaningful Marketing Podcast and unlock the secret sauce to marketing success. 📈 More from Meaningful Marketing 📥 Download our FREE Marketing Guide 🎧 Catch all episodes 👉 themeaningfulmarketingpodcast.com 🌐 Learn more 👉 onlinebusinessmarketing.com.au

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