The Meaningful Marketing Podcast with Chantal Gerardy

Chantal Gerardy
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  • MARKETING
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What sets this podcast apart? We believe in the power of meaningful marketing—a holistic approach that prioritises authenticity, connection, and purpose, whilst still turning a profit. Chantal Gerardy is an International Award Winning Marketing Strategist who empowers purpose-led businesses to revolutionise their online marketing approach and create a brand that resonates deeply with their online audience. If you're tired of cookie-cutter marketing advice, and seek strategies that truly make a difference, this podcast is for you. If you are a business owner feeling overwhelmed, stressed, or struggling to cut through the noise online? We've got your back! Our podcast is tailored for entrepreneurs hungry for clarity, confidence, and tangible results in their online marketing. Our podcast isn't just about boosting sales; it's about creating an efficient marketing machine that reflects your values, passion and purpose. Whether you're stuck or looking to maximise your marketing, we're here to guide you every step of the way. Our episodes dive deep into practical skills, customer-generating strategies, and streamlined systems to help you thrive without relying on paid ads. From mastering social media, creating content that converts, ranking on google, getting your website to work, lead list building and email marketing, each episode is packed with tips and techniques to help you thrive online. Join me each week as we explore management and monetisation online marketing strategies designed to reduce your time online while increasing your impact. With our guidance, you'll align your business and marketing team more closely, ensuring every effort moves you towards growth. From overcoming challenges to seizing opportunities, each episode is packed with actionable advice to help you thrive in the world of online marketing and effective management. Are you ready to transform your online marketing, build a business that you enjoy, and leave a lasting impression? Tune in to the Meaningful Marketing Podcast and unlock the secret sauce to marketing success. 📈 More from Meaningful Marketing 📥 Download our FREE Marketing Guide 🎧 Catch all episodes 👉 themeaningfulmarketingpodcast.com 🌐 Learn more 👉 onlinebusinessmarketing.com.au

  1. EP69: How Ancestral Trauma Blocks Your Voice, Brand & Sales with Priscilla Nicole

    FEB 20

    EP69: How Ancestral Trauma Blocks Your Voice, Brand & Sales with Priscilla Nicole

    You don’t always have a marketing problem. Sometimes… you have an internal block that’s showing up in your marketing.  In this episode of The Meaningful Marketing Podcast, Chantal Gerardy unpacks a deeper layer of business growth, the emotional and energetic patterns that can quietly sabotage your visibility, confidence, pricing, and sales.  Because if your nervous system is dysregulated… if you’re still tied to old relationships… or your voice has been suppressed… your marketing can feel inconsistent, forced, or exhausting, no matter how good your strategy is.  Joining Chantal is Priscilla O’Sughrue, a trauma-informed practitioner and space holder, who shares how ancestral and generational patterns, unresolved relationship cords, and suppressed self-expression can influence how you show up in business.  This isn’t just a “woo” conversation. Chantal brings it back to strategy, showing how internal clarity impacts:  confidence on sales calls raising your prices willingness to be visible stronger messaging the energy behind your content In this episode, Chantal unpacks:  How ancestral conditioning can block visibility and sales Why suppressed expression impacts brand authority The link between emotional regulation and conversion How unresolved relationship cords drain momentum Why strategy alone isn’t enough (and what to pair it with) How to show up more powerfully in your marketing  Connect with Priscilla O’Sughrue  If this conversation resonated and you feel called to explore deeper healing work, you can connect with Priscilla here:  Instagram: https://www.instagram.com/iamcillaos  Facebook: https://www.facebook.com/posughrue  Ready to Make Your Marketing Meaningful?  If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable:  📥 Download your FREE Marketing Guide 👉 https://chantalgerardy.com.au/free-downloads/  🎧 Catch more episodes 👉 http://themeaningfulmarketingpodcast.com/  🌐 Marketing support that actually makes sense 👉 http://onlinebusinessmarketing.com.au/

    40 min
  2. EP68: Turn Customer Service Into Your Best Lead Generation Strategy (No Ads Needed) with guest Rachel Gascoine 

    FEB 6

    EP68: Turn Customer Service Into Your Best Lead Generation Strategy (No Ads Needed) with guest Rachel Gascoine 

    If you’re constantly chasing new leads but your existing customers aren’t coming back, referring, or leaving reviews… you don’t have a marketing problem. You have a retention + customer experience system problem. In this episode of The Meaningful Marketing Podcast, Chantal Gerardy (marketing strategist) breaks down how to turn great customer service into a repeatable marketing machine, one that drives more referrals, more reviews, and more repeat business without relying on paid ads or “post more” advice. Chantal is joined by Rachel Gascoine from Less Pest More Control, sharing the behind-the-scenes systems that helped a Gold Coast service business grow from zero clients to 400+ reviews, powered by meaningful follow-up, customer trust, and simple automations that keep leads warm and customers coming back. This is not a feel-good chat. It’s a practical roadmap to make your customer experience do the heavy lifting, so your marketing feels easier, more human, and more profitable. In this episode, Chantal unpacks: Why great service isn’t enough (and the missing system that turns it into growth)How to turn repeat customers into consistent leads without extra effortWhat actually drives referrals (hint: it’s not price)The simple follow-up systems: automations, email, reviews, and remindersWhy “community marketing” still outperforms cold traffic for service businessesIf you want your marketing to feel lighter while your results grow, start here.  🔧 Connect with Rachel & Less Pest More Control:  🐜 Website: lesspestcontrol.com.au 💼 LinkedIn: Rachel Gascoine    📈 Ready to market with confidence?  📥Download your FREE Marketing Guide 👉chantalgerardy.com.au/free-downloads  🎧Catch more episodes 👉themeaningfulmarketingpodcast.com  🌐Marketing support that actually makes sense 👉onlinebusinessmarketing.com.au

    42 min
  3. EP67: Marketing Without Fear: How to Show Up, Speak Up, and Sell More with Damian Murdoch

    JAN 23

    EP67: Marketing Without Fear: How to Show Up, Speak Up, and Sell More with Damian Murdoch

    Fear might not look like fear in your business… but it’s often the invisible thing slowing your marketing (and your sales) right down. In this powerful episode of The Meaningful Marketing Podcast, marketing strategist Chantal Gerardy breaks down what she sees over and over again with business owners: anxiety, perfectionism, and procrastination quietly sabotaging visibility, consistency, and conversion. Joined by mindset coach Damian Murdoch, Chantal connects the dots between what’s happening in your nervous system and what’s happening in your marketing, so you can stop overthinking and start executing the actions your business actually needs. Damian shares his personal journey from panic attacks that once kept him housebound to now coaching entrepreneurs, athletes, and speakers through high-pressure moments using tools like breathwork and his concept of “scheduled suffering.” This episode isn’t fluffy mindset talk. It’s practical, grounded, and built to help you move. Chantal Unpacks: The sneaky ways fear and anxiety block marketing action (and revenue)How to reset your nervous system so you can handle visibility, pressure, and rejectionWhy mindset is often the missing piece behind low conversions and poor follow-upA simple reframe to quiet imposter syndrome before sales calls and showing up onlineWhat “scheduled suffering” is, and how it builds confidence (and your client list)✅ Learn more about his coaching & retreats: www.worldclassfriend.com 📩 Book Damian to speak or coach your team 📱 Follow him on Instagram: @damianmurdochmindsetcoach 🌿 Explore breathwork events, performance coaching & mindset breakthroughs 📈 Ready to market with confidence? 📥 Download your FREE Marketing Guide 👉 chantalgerardy.com.au/free-downloads 🎧 Catch more episodes 👉 themeaningfulmarketingpodcast.com 🌐 Marketing support that actually makes sense 👉 onlinebusinessmarketing.com.au

    40 min
  4. EP66: Build Authority Fast: Niche Marketing + Podcasting (with Leah Kapral)

    JAN 9

    EP66: Build Authority Fast: Niche Marketing + Podcasting (with Leah Kapral)

    On the Meaningful Marketing Podcast, Chantal Gerardy breaks down what “marketing that’s different” really looks like and why owning your niche, educating people on the why, and building trust through consistent content becomes a compounding growth strategy. She’s joined by Leah Kapral, scientist, nutritionist, and host of The Menopause Revolution Podcast  who shares how she’s built a values-led, evidence-based brand in the perimenopause/menopause space, and how podcasting has helped her create community, credibility, and aligned partnerships (without the fluff). Chantal unpacks: ·  How to niche down with a clear point of difference (and why “science + soul” builds trust fast) ·  Why educating your audience on the why increases action and follow-through ·  How to use a podcast as a marketing asset: authority, relationships, collaborations, and conversion ·  A practical podcast approach: simple structure, short episodes, repeatable questions, and KPI-style targets ·  How to source guests naturally (networks, events, referrals, aligned communities) This episode blends real talk and practical strategy for business owners who want to market with meaning, stand out in a crowded space, and use content (like podcasting) to build trust that converts. 👉 Visit themenopauserevolution.com.au to get free resources, book a clarity call, or find out how Leah can support your next stage with confidence, not confusion. 📈 Want More Meaningful Marketing? 📥 Download your FREE Marketing Guide 👉 chantalgerardy.com.au/free-downloads 🎧 Catch more episodes 👉 themeaningfulmarketingpodcast.com 🌐 Marketing support that actually makes sense 👉 onlinebusinessmarketing.com.au

    31 min
  5. EP65: Stop Leaking Sales: Why Your Marketing Isn’t Converting (with Kimberley Priest)

    12/26/2025

    EP65: Stop Leaking Sales: Why Your Marketing Isn’t Converting (with Kimberley Priest)

    In this episode of the Meaningful Marketing Podcast, Chantal unpacks what many purpose-led business owners miss when conversions dip: it’s not always your offer, it’s your state, your systems, and how you’re showing up to serve. She’s joined by Kimberley Priest (Revived), a sales and performance specialist with a background in sales leadership and space design, to explore the link between mindset, environment, and sales results, plus the simple sales principles that make your marketing work harder. Chantal breaks down: Why your emotional state impacts conversions (and how to reset it fast)The difference between marketing and sales, and how they must work together as you scaleHow to sell through service, benefits, and empathy (not features and pressure)The sales “formula” that helps leads feel safe, seen, and ready to buyWhy clunky payment and booking processes quietly kill conversionsHow systems, trust, and consistency create more freedom and better resultsFollow Kimberley on Instagram at @kimberleyjanepriest for more behind-the-scenes on happiness, performance, and high-converting environments.   📈 Want More Meaningful Marketing? 📥 Download your FREE Marketing Guide 👉 chantalgerardy.com.au/free-downloads 🎧 Catch more episodes 👉 themeaningfulmarketingpodcast.com 🌐 Marketing support that actually makes sense 👉 onlinebusinessmarketing.com.au

    51 min
  6. EP64: From Survivor to Speaker: Using your Story to Drive Your Brand with Andrew Csabi

    12/12/2025

    EP64: From Survivor to Speaker: Using your Story to Drive Your Brand with Andrew Csabi

    What happens when the unthinkable becomes your story – and that story becomes the backbone of your brand? In this episode of The Meaningful Marketing Podcast, marketing strategist and host Chantal Gerardy sits down with Bali bombing survivor, speaker and author Andrew Csabi to unpack not just his incredible journey, but the marketing mechanics behind it. Together, they explore how Andrew turned a life-altering trauma into a purpose-led message, a book, and a speaking career and Chantal breaks down exactly why his storytelling works so well in a noisy, sceptical online world. This isn’t just a story of resilience. It’s a practical masterclass in using real, raw experience to build trust, credibility and emotional connection in your marketing, without feeling exploitative, fluffy or fake. If you’re a business owner or marketing VA wondering how to create content that actually lands (and leads to clients), this conversation shows you how to do it with heart and strategy. 💡 You’ll Learn: Why emotionally charged stories cut through marketing noise – and how Chantal recommends using them without oversharing or trauma-dumpingHow Andrew uses his book as a strategic business asset – and the simple ways you can turn a book, blog or keynote into ongoing leadsWhat makes a personal story commercially powerful – Chantal breaks down structure, relevance and clear calls to actionHow trauma-informed content can build credibility and trust when handled with care, consent and intentionThe role of purpose in a personal brand that actually converts – and how to align your story with offers, not just inspirationIf you want your marketing to feel more human and more effective, this episode will show you how to use story and vulnerability  as a real strategy, not just a nice-to-have. 📚 Connect with Andrew Csabi: 📖 Order his book: BOM BALI: Life After Death 🔐 AGC Pro-Tec Security: agcprotec.com.auInstagram: https://www.instagram.com/agcpro_tec/ Facebook: AGC Pro-Tec: https://www.facebook.com/agcprotect  Bom Bali – Life after death https://www.facebook.com/bombalilifeafterdeath LinkedIn: www.linkedin.com/in/andrewcsabi 📈 Want More Meaningful Marketing? 📥 Download your FREE Marketing Guide 👉 chantalgerardy.com.au/free-downloads 🎧 Catch more episodes 👉 themeaningfulmarketingpodcast.com 🌐 Marketing support that actually makes sense 👉 onlinebusinessmarketing.com.au

    19 min
  7. EP63: Turning Dating Disasters into a Marketable Podcast Brand with Andrew Small

    11/28/2025

    EP63: Turning Dating Disasters into a Marketable Podcast Brand with Andrew Small

    What do dating apps, ghosting, and awkward first coffees have to do with building a podcast brand? Everything, if you know how to turn your personal experiences into content that connects.    In this episode of The Meaningful Marketing Podcast, Chantal chats with Andrew Small, host of the Over 40s Dating Podcast: Real and Unfiltered, about how he transformed his real-life dating disasters into a fast-growing, relatable podcast brand, all while juggling work, family, and zero marketing background.    Whether you’re a marketing VA helping a client stand out, or a business owner looking to build your own brand, this episode shows you how to turn authenticity into strategy.    You’ll Learn:  How Andrew found his niche by tapping into real, raw personal stories Why relatability beats perfection in building an audience The marketing power of “passion projects” How to start a content platform with zero tech skills What makes a podcast pitch-worthy for sponsorships 🔗 Resources & Links: 🎙️ Follow Andrew’s podcast: Over 40s Dating – Real and Unfiltered on your favourite streaming platforms 🌐 Website coming soon. Follow @over40sdatingpodcast for launch details 📈 More from Meaningful Marketing 📥 Download your FREE Marketing Guide 👉 chantalgerardy.com.au/free-downloads 🎧 Catch more episodes 👉 themeaningfulmarketingpodcast.com 🌐 Learn more 👉 onlinebusinessmarketing.com.au

    20 min
  8. EP62: What If Your Pain Isn’t the Problem? Mana Shigematsu on Building Strength That Lasts

    11/14/2025

    EP62: What If Your Pain Isn’t the Problem? Mana Shigematsu on Building Strength That Lasts

    What if the “fix” isn’t more rest, more stretching, or another short-term treatment… but an entirely different approach to your body and mind?  In this episode, physiotherapist and founder of The Ikaika Method Mana Shigematsu shares his powerful story, from a misdiagnosed injury to building a strength-first, soul-led recovery model that challenges everything you think you know about healing. We talk real results, raw branding, and why pain is often the signal, not the root, of what’s really going on. 💡 You’ll learn: Why most traditional physio gets it wrong (and what to look for instead)The mindset shift that helps athletes, high performers & chronic pain sufferers healHow Mana uses strength, clarity, and warrior energy to empower his clientsWhat branding looks like when you stop trying to “appeal to everyone”How he’s marketing his business by being fully himself💪 Connect with Mana Shigematsu 🌐 theikaikamethod.com.au 📸 Instagram – @theikaikamethod 🎟️ Follow his wellness event series: @empowerfitexperience 🏋️‍♂️ Personal: @manamatsu 📈 More from Meaningful Marketing🎯 Download our FREE Marketing Guide  🎧 Explore Marketing with Chantal and Listen to all episodes 👉 themeaningfulmarketingpodcast.com

    29 min
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About

What sets this podcast apart? We believe in the power of meaningful marketing—a holistic approach that prioritises authenticity, connection, and purpose, whilst still turning a profit. Chantal Gerardy is an International Award Winning Marketing Strategist who empowers purpose-led businesses to revolutionise their online marketing approach and create a brand that resonates deeply with their online audience. If you're tired of cookie-cutter marketing advice, and seek strategies that truly make a difference, this podcast is for you. If you are a business owner feeling overwhelmed, stressed, or struggling to cut through the noise online? We've got your back! Our podcast is tailored for entrepreneurs hungry for clarity, confidence, and tangible results in their online marketing. Our podcast isn't just about boosting sales; it's about creating an efficient marketing machine that reflects your values, passion and purpose. Whether you're stuck or looking to maximise your marketing, we're here to guide you every step of the way. Our episodes dive deep into practical skills, customer-generating strategies, and streamlined systems to help you thrive without relying on paid ads. From mastering social media, creating content that converts, ranking on google, getting your website to work, lead list building and email marketing, each episode is packed with tips and techniques to help you thrive online. Join me each week as we explore management and monetisation online marketing strategies designed to reduce your time online while increasing your impact. With our guidance, you'll align your business and marketing team more closely, ensuring every effort moves you towards growth. From overcoming challenges to seizing opportunities, each episode is packed with actionable advice to help you thrive in the world of online marketing and effective management. Are you ready to transform your online marketing, build a business that you enjoy, and leave a lasting impression? Tune in to the Meaningful Marketing Podcast and unlock the secret sauce to marketing success. 📈 More from Meaningful Marketing 📥 Download our FREE Marketing Guide 🎧 Catch all episodes 👉 themeaningfulmarketingpodcast.com 🌐 Learn more 👉 onlinebusinessmarketing.com.au

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