The Meaningful Marketing Podcast with Chantal Gerardy

Chantal Gerardy
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  • Marketing
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What sets this podcast apart? We believe in the power of meaningful marketing—a holistic approach that prioritises authenticity, connection, and purpose, whilst still turning a profit. Chantal Gerardy is an International Award Winning Marketing Strategist who empowers purpose-led businesses to revolutionise their online marketing approach and create a brand that resonates deeply with their online audience. If you're tired of cookie-cutter marketing advice, and seek strategies that truly make a difference, this podcast is for you. If you are a business owner feeling overwhelmed, stressed, or struggling to cut through the noise online? We've got your back! Our podcast is tailored for entrepreneurs hungry for clarity, confidence, and tangible results in their online marketing. Our podcast isn't just about boosting sales; it's about creating an efficient marketing machine that reflects your values, passion and purpose. Whether you're stuck or looking to maximise your marketing, we're here to guide you every step of the way. Our episodes dive deep into practical skills, customer-generating strategies, and streamlined systems to help you thrive without relying on paid ads. From mastering social media, creating content that converts, ranking on google, getting your website to work, lead list building and email marketing, each episode is packed with tips and techniques to help you thrive online. Join me each week as we explore management and monetisation online marketing strategies designed to reduce your time online while increasing your impact. With our guidance, you'll align your business and marketing team more closely, ensuring every effort moves you towards growth. From overcoming challenges to seizing opportunities, each episode is packed with actionable advice to help you thrive in the world of online marketing and effective management. Are you ready to transform your online marketing, build a business that you enjoy, and leave a lasting impression? Tune in to the Meaningful Marketing Podcast and unlock the secret sauce to marketing success. 📈 More from Meaningful Marketing 📥 Download our FREE Marketing Guide 🎧 Catch all episodes 👉 themeaningfulmarketingpodcast.com 🌐 Learn more 👉 onlinebusinessmarketing.com.au

  1. EP78: Knowing How to Perform Better with Steven Groom

    17h ago

    EP78: Knowing How to Perform Better with Steven Groom

    What if the biggest thing holding you back is your state? In this episode of The Meaningful Marketing Podcast, marketing strategist Chantal Gerardy shares a pattern she sees constantly in business owners: they know what to do, they have the tools, and they may even have the strategy, but they still struggle to pull it all together. Drawing on her experience working with hundreds of business owners, Chantal explores how stress, overthinking and self-doubt affect the way you lead, make decisions, communicate with your team and market your business. Joined by breathwork and performance specialist Steven Groom, she unpacks how developing an inner knowing that everything will be okay can help you stop operating from pressure and urgency, regulate your nervous system, think more clearly and take more consistent action. This isn’t simply a conversation about breathing. It’s about becoming the kind of business owner who performs at their best, so their marketing can too. Chantal unpacks: Why stress and overwhelm can quietly sabotage your marketing resultsThe connection between nervous system regulation and business performanceHow breathwork can improve focus, clarity, confidence, and decision-makingWhy many business owners struggle with consistency and follow-throughThe role mindset plays in business growth and personal performanceHow finding your niche can accelerate authority and visibilityPractical techniques to help you stay calm, focused, and productive throughout the dayIf you've been working harder instead of performing better, this episode may completely change the way you think about marketing success. Connect with Steven Groom Connect with Steven on LinkedIn: https://www.linkedin.com/in/steven-groom-31b247377/ Ready to Make Your Marketing Meaningful?  If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step:  📥 Download your FREE Marketing Guide 👉 https://chantalgerardy.com.au/free-downloads/  🎧 Listen to more episodes 👉 http://themeaningfulmarketingpodcast.com/

    31 min
  2. EP77: Why “Show Up and Speak” Isn’t Enough to Grow Your Business with Marc Miles

    Jun 12

    EP77: Why “Show Up and Speak” Isn’t Enough to Grow Your Business with Marc Miles

    Most business owners think that if they just “show up and speak,” the clients will come. But the reality? You can facilitate in-person workshops, present on stage, or host webinars and still walk away with zero sales. In this episode, Chantal unpacks why speaking on stage is more than just delivering information, it’s a powerful marketing and conversion tool when done right. Joined by Marc Miles, a public speaking and workshop facilitation expert, they break down what actually turns a presentation into paying clients. If you’re using (or thinking about using) speaking as part of your marketing strategy, this episode will help you stop leaving money on the table. Inside this episode, Chantal unpacks: Why “show up and throw up” content kills trust (and conversions)How to structure your stage presentation, in-person workshop, or online webinar to build authority and drive actionThe balance between giving value and creating demand for moreCommon mistakes that make in-person workshops feel overwhelming instead of actionableHow to guide your audience toward the next step without sounding salesyWhether you're speaking on stage, running webinars, or hosting workshops, this episode will help you turn your message into a clear, client-generating pathway. Connect with Marc Miles  Learn more about Marc’s work in public speaking and workshop facilitation here: Marc Miles – Skills Education  Ready to Make Your Marketing Meaningful?  If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step:  📥 Download your FREE Marketing Guide 👉 https://chantalgerardy.com.au/free-downloads/  🎧 Listen to more episodes 👉 http://themeaningfulmarketingpodcast.com/

    37 min
  3. EP76: Your Marketing Problem Might Actually Be a Self-Love Problem with Linda Luv Doktar

    May 29

    EP76: Your Marketing Problem Might Actually Be a Self-Love Problem with Linda Luv Doktar

    Struggling to show up online, speak confidently, or stay consistent with your marketing? What if the real issue isn’t just your strategy, but your relationship with yourself? In this episode of The Meaningful Marketing Podcast, Chantal Gerardy sits down with relationship and intimacy expert Linda Luv Doktar to unpack how self-love, fear of judgment, people-pleasing, and emotional patterns impact the way you lead, market, sell, and show up in business. Because the patterns that appear in love and relationships don’t stay there. They can also show up in your content, sales calls, team communication, client relationships, and visibility online. Inside this episode, Chantal unpacks: Why your relationship with yourself affects your marketing and business growthHow fear of judgment and people-pleasing impact your visibilityThe hidden patterns that spill into leadership, sales, and contentThe difference between ego-led marketing and heart-led connectionWhy authentic, disruptive content builds trustWhy connection matters more than ever in the age of AIIf you’ve ever felt blocked, inconsistent, or afraid to fully show up online, this episode will help you understand what may really be happening beneath the surface. Connect with Linda Luv Doktar Follow Linda here:https://www.instagram.com/linda_luv_dr/ Ready to Make Your Marketing Meaningful? If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step: 📥  Free marketing resources 👉 https://chantalgerardy.com.au/free-downloads/ 🎧   Find more episodes, along with show notes and video 👉 http://themeaningfulmarketingpodcast.com/ 🌐  Learn more 👉 http://onlinebusinessmarketing.com.au/ 🔔Subscribe  👉 https://substack.com/@meaningfulmarketing

    34 min
  4. EP75: Why More Leads Won’t Fix a Weak Sales Team with Greg Gladman

    May 15

    EP75: Why More Leads Won’t Fix a Weak Sales Team with Greg Gladman

    More leads won’t fix a sales team that lacks alignment, structure, communication, and follow-through. In this episode of The Meaningful Marketing Podcast, Chantal Gerardy sits down with Greg Gladman from SalesLP, who works with national B2B sales teams to improve sales performance, accountability, conversion, and leadership. Together, they unpack what really happens inside businesses when marketing is generating leads but sales teams are still struggling to convert consistently. Through her meaningful marketing lens, Chantal explores the often-overlooked gap between marketing and sales, including the mindset, communication, follow-up systems, team dynamics, and buyer psychology that quietly impact conversion and business growth. Chantal unpacks: · Why more leads won’t solve weak sales performance· How mindset leaks into pricing and sales conversations· Why marketing and sales teams need tighter alignment· What strong sales ecosystems actually look like· Why referrals still outperform many marketing tactics· The role accountability and coaching play in sales success· Why AI cannot replace emotional intelligence in sales This episode is essential listening for business owners, CEOs, sales leaders, and growing companies with established sales teams who want stronger conversions, better communication, and more consistent sales performance. Connect with Greg Gladman Visit Greg and SalesLP here: https://www.saleslp.com/ Ready to Make Your Marketing Meaningful? If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step: 📥  Free marketing resources  👉 https://chantalgerardy.com.au/free-downloads/ 🎧   Find more episodes, along with show notes and video  👉 http://themeaningfulmarketingpodcast.com/ 🌐  Learn more  👉 http://onlinebusinessmarketing.com.au/ 🔔Subscribe  👉 https://substack.com/@meaningfulmarketing

    41 min
  5. EP74: What Business Coaches & Marketers Agree (But Most Ignore) On with Simon Boler

    May 1

    EP74: What Business Coaches & Marketers Agree (But Most Ignore) On with Simon Boler

    Think you need a business coach… or a marketing strategist? Most business owners are asking the wrong question. In this episode of The Meaningful Marketing Podcast, international award-winning marketing strategist Chantal Gerardy sits down with business coach Simon Boler to unpack what’s actually happening inside businesses that feel busy, stretched, and stuck. This isn’t a debate. It’s a real conversation between two experts working in different parts of business, exploring where things break down, what gets missed, and why so many businesses struggle to grow even when they’re doing “all the right things.” Because before you focus on more marketing, more leads, or more growth… there are fundamentals that can’t be ignored. Throughout the episode, Chantal and Simon use a real-world trades business example to bring this to life, showing how missed systems, poor follow-up, and scaling too quickly can lead to overwhelm, lost revenue, and unnecessary pressure. Chantal unpacks: The difference between a business coach and a marketing strategist (and where they overlap)The core fundamentals every business needs before focusing on growthWhy many business owners scale in the wrong orderWhat happens when you hire, advertise, or push for growth too earlyHow systems, structure, and communication drive resultsWhy accountability is often the missing link between knowing and doingChantal also shares her perspective from inside real client businesses, highlighting what she sees when marketing is layered on top of weak foundations. 👉 Because when the foundations aren’t right, growth doesn’t fix the problem, it exposes it. If your business feels busy but not moving forward, this episode will help you see what might actually be getting in the way. Connect with Simon Boler on Linkedin: https://www.linkedin.com/in/simonboler/   Ready to Make Your Marketing Meaningful? If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step: 📥 Download your FREE Marketing Guide 👉 https://chantalgerardy.com.au/free-downloads/ 🎧 Listen to more episodes 👉 http://themeaningfulmarketingpodcast.com/ 🌐 Work with Chantal 👉 http://onlinebusinessmarketing.com.au/ If you’re ready to stop guessing and start building a marketing system that actually converts, Chantal shares practical strategies to help you manage, monetize, and market your business with clarity.

    31 min
  6. EP73: Package and Sell High Ticket Offers with Confidence and Integrity with Samantha Brunskill

    Apr 17

    EP73: Package and Sell High Ticket Offers with Confidence and Integrity with Samantha Brunskill

    If your high ticket offer is not selling, it does not always mean your marketing is broken. Often, the real issue is the way the offer has been packaged, positioned, and communicated. You can have the skills, the results, and the value, but if your offer is unclear, underpriced, poorly framed, or not backed by real conviction, it becomes much harder for the right people to say yes. In this episode, international award-winning marketing strategist and host Chantal Gerardy explores what really stops premium offers from selling and why better messaging alone is not always the answer. She unpacks the connection between offer clarity, confidence, buyer trust, and the mindset required to sell at a higher level without feeling pushy, inauthentic, or unsure. She is joined by Samantha, who built a multi eight figure brand in just a few years and now helps entrepreneurs package and sell premium $25K to $100K offers with confidence and integrity. If you have ever felt like your offer should be attracting more premium clients, but it is not landing the way you hoped, this episode will help you see where the disconnect is and what needs to shift. Chantal unpacks: Why people are not buying your offer, even when your marketing is getting attentionHow to package a high ticket offer so it feels valuable, clear, and compellingThe mindset patterns that stop business owners from confidently selling premium offersWhy conviction, certainty, and positioning matter more than simply lowering your priceWhat helps high value clients trust your offer and move toward a yesHow to sell with integrity while still charging what your offer is truly worth Ready to Make Your Marketing Meaningful? If you’re ready to stop guessing and start building marketing that actually connects and converts: 📥 Download your FREE Marketing Guide 👉 https://chantalgerardy.com.au/free-downloads/ 🎧 Listen to more episodes 👉 http://themeaningfulmarketingpodcast.com/ 🌐 Work with Chantal 👉 http://onlinebusinessmarketing.com.au/ If this episode resonated, it may be time to look more closely at how your offer is packaged, how clearly it communicates value, and whether your mindset is fully supporting the level you want to sell at. Subscribe to The Meaningful Marketing Podcast for more conversations designed to help you market with more clarity, confidence, and purpose.

    31 min
  7. EP72: Heavily AI-Written Website Copy Is Killing Conversions with Brendan and Coral of Alchemy Digital Co

    Apr 3

    EP72: Heavily AI-Written Website Copy Is Killing Conversions with Brendan and Coral of Alchemy Digital Co

    AI is everywhere right now, but that does not mean it is automatically making your marketing better.    In this episode of The Meaningful Marketing Podcast, international award-winning marketing strategist Chantal Gerardy unpacks why so much AI-generated copy is starting to sound the same, and how that sameness can weaken your message, water down your point of difference, and hurt conversions.    Joined by Brendan and Coral from Alchemy Digital Co, Chantal leads a practical conversation around what businesses need to understand before relying too heavily on AI for their website copy and messaging. Because while AI can absolutely save time, it can also remove the very thing that helps your marketing connect: your voice, your clarity, and your ability to speak to the right person in a way that feels real.    With her signature Meaningful Marketing approach, Chantal explores how strategy, positioning, and human insight need to work with AI, not be replaced by it, so your marketing still sounds like you and still converts.    Chantal unpacks:  Why AI-generated copy often sounds the same (and how to fix it) The biggest mistake businesses make when using AI for websites How to write website copy that actually converts, not just fills space What makes a homepage hook work (and why most don’t) The balance between storytelling, SEO, and conversion Why your website’s job is to qualify and convert, not just “look good” How better messaging leads to better quality leads (not just more leads) Connect with Brendan & Coral – Alchemy Digital Co If you’d like expert eyes on your website and how it’s performing: 🌐 Website: https://alchemydigitalco.com.au They’re currently offering free website and SEO audits, helping you identify what’s working, what’s not, and where you’re losing conversions. Ready to Make Your Marketing Meaningful? If you’re ready to stop guessing and start building marketing that actually connects and converts: 📥 Download your FREE Marketing Guide 👉 https://chantalgerardy.com.au/free-downloads/ 🎧 Listen to more episodes 👉 http://themeaningfulmarketingpodcast.com/ 🌐 Work with Chantal 👉 http://onlinebusinessmarketing.com.au/ Because meaningful marketing isn’t about doing more. It’s about saying the right thing… to the right person… in a way that actually lands.

    32 min
  8. EP71: Stop Desperate Selling: How Your Relationship with Sales Is Losing You Clients with Christine Corcoran

    Mar 20

    EP71: Stop Desperate Selling: How Your Relationship with Sales Is Losing You Clients with Christine Corcoran

    If you’ve ever felt weird about selling, or avoided it altogether, this episode will rewire the way you think about marketing and conversion. In this episode of The Meaningful Marketing Podcast, marketing expert Chantal Gerardy unpacks the psychology behind authentic selling and why your relationship with sales is often the missing link in your marketing results. She’s joined by Christine Corcoran, a sales coach and mindset mentor who helps service-based women move past fear, ditch “bro marketing,” and build real confidence in a sales process that feels aligned and converts. Together, they break down how to shift from pressure and performance to a more intuitive, relationship-first approach, including how to turn DMs into conversations that naturally lead to clients, without sounding salesy. If you’re a business owner (or a VA supporting one), you’ll walk away with practical mindset shifts and simple strategies you can apply immediately. Chantal unpacks: Why fear of sales is hurting your marketing more than you thinkHow authentic, intuitive selling can feel good and still get resultsA simple mindset shift that instantly improves your DM strategyThe role of self-worth, energy, and clarity in converting leadsHow to build real rapport that creates long-term clientsWhat to stop doing immediately if your content isn’t converting👇 Connect with Christine Corcoran 🎧 Listen to The Next Level Life Podcast – your bi-weekly boost of mindset tools to take your business to the next level: https://podcasts.apple.com/au/podcast/the-next-level-life-with-christine-corcoran/id1276992872 📚 Grab her best-selling book: Turn Impostor Syndrome Into Your Superpower 📥 Free Resources:Consistent $10K Month MethodCapacity Calculator for Creatives 🌐 Website: christinecorcoran.com.au 📸 Instagram: @christinecorcoran_coach 📘 Facebook: Christine Corcoran Coach 💼 LinkedIn: Christine Corcoran 🚀 Want More Meaningful Marketing? 📈 Download your FREE Marketing Guide: chantalgerardy.com.au/free-downloads 🎧 Catch more episodes: themeaningfulmarketingpodcast.com 🌐 Smart marketing support that makes sense: onlinebusinessmarketing.com.au

    37 min
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About

What sets this podcast apart? We believe in the power of meaningful marketing—a holistic approach that prioritises authenticity, connection, and purpose, whilst still turning a profit. Chantal Gerardy is an International Award Winning Marketing Strategist who empowers purpose-led businesses to revolutionise their online marketing approach and create a brand that resonates deeply with their online audience. If you're tired of cookie-cutter marketing advice, and seek strategies that truly make a difference, this podcast is for you. If you are a business owner feeling overwhelmed, stressed, or struggling to cut through the noise online? We've got your back! Our podcast is tailored for entrepreneurs hungry for clarity, confidence, and tangible results in their online marketing. Our podcast isn't just about boosting sales; it's about creating an efficient marketing machine that reflects your values, passion and purpose. Whether you're stuck or looking to maximise your marketing, we're here to guide you every step of the way. Our episodes dive deep into practical skills, customer-generating strategies, and streamlined systems to help you thrive without relying on paid ads. From mastering social media, creating content that converts, ranking on google, getting your website to work, lead list building and email marketing, each episode is packed with tips and techniques to help you thrive online. Join me each week as we explore management and monetisation online marketing strategies designed to reduce your time online while increasing your impact. With our guidance, you'll align your business and marketing team more closely, ensuring every effort moves you towards growth. From overcoming challenges to seizing opportunities, each episode is packed with actionable advice to help you thrive in the world of online marketing and effective management. Are you ready to transform your online marketing, build a business that you enjoy, and leave a lasting impression? Tune in to the Meaningful Marketing Podcast and unlock the secret sauce to marketing success. 📈 More from Meaningful Marketing 📥 Download our FREE Marketing Guide 🎧 Catch all episodes 👉 themeaningfulmarketingpodcast.com 🌐 Learn more 👉 onlinebusinessmarketing.com.au

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