The Meaningful Marketing Podcast with Chantal Gerardy

Chantal Gerardy
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  • Marketing
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What sets this podcast apart? We believe in the power of meaningful marketing—a holistic approach that prioritises authenticity, connection, and purpose, whilst still turning a profit. Chantal Gerardy is an International Award Winning Marketing Strategist who empowers purpose-led businesses to revolutionise their online marketing approach and create a brand that resonates deeply with their online audience. If you're tired of cookie-cutter marketing advice, and seek strategies that truly make a difference, this podcast is for you. If you are a business owner feeling overwhelmed, stressed, or struggling to cut through the noise online? We've got your back! Our podcast is tailored for entrepreneurs hungry for clarity, confidence, and tangible results in their online marketing. Our podcast isn't just about boosting sales; it's about creating an efficient marketing machine that reflects your values, passion and purpose. Whether you're stuck or looking to maximise your marketing, we're here to guide you every step of the way. Our episodes dive deep into practical skills, customer-generating strategies, and streamlined systems to help you thrive without relying on paid ads. From mastering social media, creating content that converts, ranking on google, getting your website to work, lead list building and email marketing, each episode is packed with tips and techniques to help you thrive online. Join me each week as we explore management and monetisation online marketing strategies designed to reduce your time online while increasing your impact. With our guidance, you'll align your business and marketing team more closely, ensuring every effort moves you towards growth. From overcoming challenges to seizing opportunities, each episode is packed with actionable advice to help you thrive in the world of online marketing and effective management. Are you ready to transform your online marketing, build a business that you enjoy, and leave a lasting impression? Tune in to the Meaningful Marketing Podcast and unlock the secret sauce to marketing success. 📈 More from Meaningful Marketing 📥 Download our FREE Marketing Guide 🎧 Catch all episodes 👉 themeaningfulmarketingpodcast.com 🌐 Learn more 👉 onlinebusinessmarketing.com.au

  1. 4d ago

    EP87: Why Fake It Till You Make It Fails in Business: Identity, Grit and Growth with guest Alex Tripod

    She calls it the Manifestation Merry-Go-Round. We call it the hire, fire, rehire circus. Same problem: hope without a system. You’ve invested in ads. You’ve hired the VA. You’ve outsourced the pieces. Seven months later, you’re still asking, “Why isn’t this working?” Here’s the uncomfortable truth: you can hand two owners the exact same strategy, and one will scale while the other stalls. The difference isn’t the ads, the VA or the platform. It’s who’s leading it, the beliefs they bring to it, and whether there’s a system strong enough to keep going when motivation runs out. In this episode of The Meaningful Marketing Podcast, award-winning marketing strategist Chantal Gerardy, who has trained more than 1,000 business owners, 100 in-house marketing managers and 400 offshore VAs, sits down with Alex Tripod, the manifestation and marketing queen behind Manifestation X Action. Alex went from accountant to a business that put $46,000 into Facebook ads in 30 days and got $50,000 back. Not because she got lucky. Because she did the identity work first, built the system behind the ads, and refused to quit through five loans, failed launches and a book launch disaster. Chantal and Alex unpack: Why your business can’t grow past the identity of the person leading itWho’s actually executing your strategy, and why your beliefs about money and time quietly cap your resultsLiving in the end result: how to lead as the future version of you, with the disciplines to matchWhy you need certainty on the inside to handle uncertainty on the outside, and take the risks growth demandsWhy most funnels are “just foreplay,” and how to make ad spend pay for itselfWhy your email database is the marketing asset you actually ownWhy you can’t delegate what you don’t understand, even when you hand it offWhere AI belongs in your marketing, and why your front end still needs to sound humanThe grit it takes to scale, and why the only way to fail is to give upWhy “fake it till you make it” doesn’t work, and why your clients can smell it in your marketingThe mindset gets you started. The system keeps it running. At seven and eight figures, your marketing will only go as far as the leadership behind it, so get the identity right, build the system, and back your team to run it. Connect with Alex on Instagram: @alextripod Want to build a marketing team that runs without you? Watch How to Create a Marketing Unicorn on demand: https://unicorn.onlinebusinessmarketing.com.au/on-demand-unicorn-webinar 📥 Download your FREE Marketing Guide👉 https://chantalgerardy.com.au/free-downloads/    🎧 Listen to more episodes 👉 http://themeaningfulmarketingpodcast.com/

    EP87: Why Fake It Till You Make It Fails in Business: Identity, Grit and Growth with guest Alex Tripod

  2. Oct 16

    EP86: Nice Doesn’t Scale with Joanne Omer the founder of Kun YIn

    Your business keeps growing, but somehow you’re still the one holding it all together. What if that’s exactly what’s holding it back? In this episode of The Meaningful Marketing Podcast, Chantal Gerardy, sits down with Joanne Omer, founder of Kun Yin. Joanne turned a personal passion into a certified method with 37 instructors around the world and a philanthropic program changing young lives in Nepal. Here’s the uncomfortable truth: if your business only works when you’re holding it together, you haven’t built a business. You’ve built a very expensive job. And nowhere does this show up faster than in marketing. You’re the one approving every post, chasing every freelancer and fixing what the agency missed, because nobody else owns it. Joanne learned this the hard way. Every time she stepped away, her business grew without her. The problem was never her team. It was the missing structure that let them lead. At seven figures, the same is true for your marketing. You don’t need another freelancer, another agency, or another tactic. You need a system your own team can run, with clear direction and accountability, so you can step from doer to director. Chantal and Joanne unpack: Why being the “nice” owner without systems, SOPs and frameworks leaves every decision running on emotionHow clear agreements and boundaries build culture, and why people love knowing the rulesThe moment you realise you’re the bottleneck, and how to step from doer to directorWhy knowing without doing gets you nothing, in training, in strategy and in marketingWhy commitment can’t be fluffy, and how client and team responsibilities protect resultsDoing one thing, mastering it and raising your standards every single roundHow a profitable, well-structured business is what makes giving back sustainableIf your marketing only moves when you’re pushing it, this is your sign to stop being the glue and start being the director. Connect with Joanne and support the program: https://www.kunyin.com.au/ Ready to build a marketing team that runs without you?  https://growth.aureusfinancial.com.au/engine-programme 📥 Download your FREE Marketing Guide👉 https://chantalgerardy.com.au/free-downloads/    🎧 Listen to more episodes 👉 http://themeaningfulmarketingpodcast.com/

    EP86: Nice Doesn’t Scale with Joanne Omer the founder of Kun YIn

  3. Oct 2

    EP85: Your Marketing Is Working. Is Your Money Mindset Holding You Back? with Sandy Forster

    Your marketing is working. Your team is capable. Revenue is solid. So why does the next level of growth feel harder than it should? Often the ceiling isn't a tactic. It's the beliefs you hold about money, and how they quietly flow into every part of your business. In this episode of The Meaningful Marketing Podcast, award-winning fractional marketing strategist Chantal Gerardy sits down with money mindset mentor, international speaker and bestselling author Sandy Forster. Sandy went from a single mum on welfare with $100,000 of debt to a millionaire, and she teaches how to bring thoughts, feelings and action into alignment so results follow. Together they explore how an owner's money beliefs play out across the business: In your marketing: what you're willing to invest, what you think your clients can afford, and how boldly you position your offerIn your sales: how you and your team price, ask for the sale and handle "it's too expensive"In your leadership: whether your team understands the vision behind the targets, and why these conversations belong in your team meetingsSandy and Chantal also unpack: Why positive thinking without action keeps you stuck, however hard you workHow to build affirmations you actually believe, instead of repeating words that feel untrueSandy's approach to appreciation, visualisation and making space for what you wantSmall daily practices that shift your relationship with money, for you and the people you leadGrowth at this level isn't about doing more. It's about making sure your beliefs, your systems and your team are all pulling in the same direction. Connect with Sandy at wildlywealthy.com Ready to build a Growth Engine that doesn't depend on you? Learn more at https://growth.aureusfinancial.com.au/engine-programme 📥 Download your FREE Marketing Guide 👉 https://chantalgerardy.com.au/free-downloads/    🎧 Listen to more episodes  👉 http://themeaningfulmarketingpodcast.com/

    EP85: Your Marketing Is Working. Is Your Money Mindset Holding You Back? with Sandy Forster

  4. Sep 18

    EP84: From Five Figures to Eight Figures: How Your Marketing Department Must Change with Nicole Salter

    The marketing department that gets you to five figures will not get you to eight figures. In the early stages of business, the owner often is the marketing department. They create the content, approve every decision, manage the team and keep the entire strategy in their head. But as the business grows, that approach stops being resourceful and starts becoming the bottleneck. In this episode of the Meaningful Marketing Podcast, award-winning fractional marketing strategist Chantal Gerardy is joined by Nicole Salter, founder and principal consultant of Be More Global Group and a profit behavioural specialist who works with businesses turning over $5 million and beyond. Together, they explore how marketing departments change as a business moves from its early stages towards seven and eight figures, and why that growth requires more than simply hiring additional people. It requires the owner’s identity, responsibilities and leadership style to change too. Nicole explains how businesses evolve from an owner managing individual contributors to managers leading teams and, eventually, leaders managing entire departments. At every stage, the business needs greater clarity, structure and accountability. Chantal brings this directly into the marketing department, sharing what happens when multiple team members have overlapping responsibilities, nobody truly owns an outcome and every decision still needs the owner’s approval. Because hiring a marketing manager or virtual assistant does not automatically create a functioning marketing department. Chantal unpacks: How marketing changes as a business moves from five figures towards eight figuresWhy the owner must transition from marketing manager to strategic directorHow unclear roles create duplication, delays and disappointing resultsWhy transferring accountability without authority sets your team up to failHow constantly stepping in to save your team prevents them from taking ownershipThe decision debt created when content, campaigns and ideas remain unapprovedWhy your marketing team needs defined roles, responsibilities and expectationsHow to stay involved in the parts of marketing that require your voice without managing everythingWhy proactive meetings and structured communication replace reactive conversationsHow Chantal helps business owners get up to three times more from their virtual assistantsWhy strategy, including AI-generated strategy, achieves nothing without implementationHow to recognise when a team member can grow with the business and when they cannotNicole also shares how measurable behaviours can improve team performance and profitability, while Chantal reveals the identity shift she had to make to stop doing, start directing and allow her team to step up. Your marketing department cannot operate like a collection of people completing disconnected tasks. To support a bigger business, it needs clear leadership, defined ownership and a structure that can grow without everything coming back to you. Connect with Nicole and learn more about Be More Global Group at bemore.globalFind out more about the Be More Toolkit here.  If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step:    📥 Download your FREE Marketing Guide 👉 https://chantalgerardy.com.au/free-downloads/   🎧 Listen to more episodes 👉 http://themeaningfulmarketingpodcast.com/

    EP84: From Five Figures to Eight Figures: How Your Marketing Department Must Change with Nicole Salter

  5. Sep 4

    EP83: If Everyone Likes Your Brand, You’re Doing It Wrong with Vanessa Larry Mitchell

    If everyone likes your personal brand, there’s a good chance no one remembers it. In this episode of the Meaningful Marketing Podcast, Fractional Marketing Strategist Chantal Gerardy sits down with internationally touring comedian Vanessa Larry Mitchell, creator of the boldly named Teardrops on My Dildo. Vanessa has built a successful comedy career by saying the things other people wouldn’t, sharing stories she once thought she should hide and accepting that she won’t be everyone’s cup of tea. And that is exactly why her brand works. Together, Vanessa and Chantal have a funny, honest and unfiltered conversation about personal branding, finding your audience, dealing with criticism and having the courage to be fully yourself in your marketing. Chantal unpacks: Why trying to appeal to everyone weakens your personal brandHow a clear message attracts the right audience and disqualifies the wrong oneWhy your personality is the part of your brand competitors can’t copyHow Vanessa uses Meta Ads, organic content, posters, free event listings and word of mouth to sell ticketsWhy event marketing needs to change depending on the location and where its audience looks for informationThe difference between building a large social media following and successfully selling a live experience  When doing your own marketing supports your creativity, and when holding onto everything starts limiting it. This episode is for founders and personal brands who keep watering themselves down because they’re worried about being judged, misunderstood or seen as “too much.” Your marketing doesn’t need to make everyone comfortable. It needs to make the right people stop, pay attention and remember you. Connect with Vanessa Larry Mitchell: Website: https://vanessalarrymitchell.comFacebook: Vanessa Larry MitchellInstagram: @larrylaughsloud   If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step:     📥 Download your FREE Marketing Guide  👉 https://chantalgerardy.com.au/free-downloads/   🎧 Listen to more episodes  👉 http://themeaningfulmarketingpodcast.com/

    EP83: If Everyone Likes Your Brand, You’re Doing It Wrong with Vanessa Larry Mitchell

  6. Aug 21

    EP82: Why Good Salespeople Fail in Good Businesses with Sarah Niss

    You hire someone who looks great on paper. They’re confident. Experienced. Good with people. So why aren’t they selling? It’s easy to assume you’ve hired the wrong person. But what if they’re actually a good salesperson who hasn’t been given what they need to perform? In this episode of The Meaningful Marketing Podcast, award-winning marketing strategist Chantal Gerardy sits down with Sarah Niss from Sales Insights Academy to explore what really determines whether a salesperson succeeds or fails inside a business. With 18 years of experience in international business development and sales, Sarah takes a very different approach to sales performance: diagnose before you prescribe. Because salespeople aren't all the same. They have different strengths, skill gaps, communication styles, motivations and levels of self-awareness. And throwing everyone into the same sales training or simply telling them to sell more, doesn't necessarily fix the real problem. Chantal unpacks: Why seemingly good salespeople can underperform, even when they have experience, confidence and a strong personality.Why being “good with people” doesn't automatically make someone good at sales, and what businesses should be looking for beyond personality.How to diagnose what's actually holding a salesperson back before assuming they need more training or replacing them altogether.Why sales training isn't one-size-fits-all, and how understanding individual skill gaps helps you develop the person you already have.How business owners can give salespeople the tools, systems, onboarding and clarity they need to perform rather than expecting them to simply figure it out.Why experienced salespeople still need ongoing professional development, coaching and feedback to continue improving.How regular call reviews, check-ins and targeted coaching can improve sales conversations without micromanaging your team.Why pressure to “sell more” can actually make salespeople worse at selling, particularly when they start focusing on the outcome instead of the conversation.How commissions, incentives and unclear expectations can quietly affect performance, even when you've hired the right person.The takeaway? Before you decide your salesperson isn't working, find out why. Because sometimes the person isn't the problem. They simply haven't been given the right environment, development and support to become the salesperson you need them to be. Connect with Sarah Niss:https://www.linkedin.com/in/sarahniss/ Explore Sales Insights Academy:https://www.salesinsightsacademy.com/ If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step:    📥 Download your FREE Marketing Guide 👉 https://chantalgerardy.com.au/free-downloads/   🎧 Listen to more episodes 👉 http://themeaningfulmarketingpodcast.com/

    EP82: Why Good Salespeople Fail in Good Businesses with Sarah Niss

  7. Aug 7

    EP81: From Sticky Notes to Smart Systems: Stop Losing Leads with Jason King

    You might not need more leads.  You might need to stop losing the ones you already have.  While you’re posting more content, investing in your website or launching another campaign, there could be perfectly good opportunities sitting forgotten in your inbox, buried in a spreadsheet or waiting for the follow-up you meant to send weeks ago.  In this episode of The Meaningful Marketing Podcast, award-winning marketing strategist Chantal Gerardy sits down with Jason King, founder of Wild Squirrel Technology and an expert in CRM and job management platforms.  Jason helps Australian businesses cut through the confusion of technology and choose practical systems that support the way they actually work. His focus is not technology for technology’s sake. It is understanding the “why”, choosing the right platform and creating systems that save time, improve customer experience and support growth.  Together, Chantal and Jason unpack what happens after a lead enters your business, why poor follow-up costs sales, and how the right systems can help you track, nurture and convert more of the opportunities you already have.  They also explore how job management platforms can improve quoting, scheduling, customer updates, payments, invoicing and reviews for trades and service businesses.  Chantal unpacks: Why more leads won’t fix a broken follow-up process. What a CRM actually does and why it matters. How nurture sequences and retargeting work without paid ads. How to follow up based on what leads click, open and watch. Why someone still needs to manage the customer journey. How job management systems improve service and efficiency. Why the right technology should save time, not create more work. If leads are entering your business but you don’t have a clear way to track and follow them up, this episode will help you see where the opportunities are slipping through.  Because sometimes the fastest way to make more sales is to properly manage the leads you already have.  Connect with Jason King: 🌐 WildSquirrel Technology: https://wildsquirrel.technology/🌐 LinkedIn: https://www.linkedin.com/in/jasonrichardking/ Keep making your marketing meaningful.  If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step:    📥 Download your FREE Marketing Guide  👉 https://chantalgerardy.com.au/free-downloads/   🎧 Listen to more episodes  👉 http://themeaningfulmarketingpodcast.com/

    EP81: From Sticky Notes to Smart Systems: Stop Losing Leads with Jason King

  8. Jul 24

    EP80: Show Up 110%: Why People Connect With Stories, Not Sales with Brent Williams

    You don’t have to market like everyone else to build a business people remember. Some of the most powerful businesses are built when you stop forcing yourself into someone else’s formula and start using what already comes naturally to you. Your strengths, your personality, and the way you communicate. The experience you create for people. That is where real connection starts. In this episode of The Meaningful Marketing Podcast, award-winning marketing strategist Chantal Gerardy sits down with speaker, facilitator and founder of Empower You and Break Free Experience, Brent Williams. Known for creating transformational experiences through events, Brent has spent more than 25 years helping people connect, grow and take action through the power of storytelling. But this isn’t just a conversation about telling better stories. It’s about understanding how stories build trust, create connection and help people experience your business before they ever buy from you. For Brent, event marketing isn’t simply promoting a date, location or list of activities. He uses storytelling to give people a taste of the journey, emotion and connection they’ll experience once they’re in the room. Chantal brings this back to a powerful marketing lesson: the front end of your marketing needs to reflect the quality of what you actually deliver. When the two match, you attract the right people, build anticipation and create a community that wants to stay connected. Throughout the episode, Chantal unpacks the marketing lessons behind Brent’s success and shows business owners how to stop simply promoting what they do and start communicating in a way people can connect with, remember and repeat. Chantal Unpacks * Why people connect with stories long before they connect with your products or services.* How storytelling builds trust without making your marketing feel like a sales pitch.* Why your marketing should reflect the actual experience of working with you.* How to use storytelling to give people a taste of your event before they enter the room.* The difference between presenting information and taking people on a journey.* How to use storytelling in your emails, networking, presentations and content.* How memorable businesses build stronger communities, referrals and loyal customers.* What “Show Up 110%” really means and how commitment shapes the way you lead and grow your business. If your marketing feels disconnected from who you are or the experience you actually deliver, this episode will help you look at it differently. You don’t need to become louder. You need to use what you already do well to create a connection people don’t forge Connect with Brent Williams Learn more about Brent's work, speaking, and training through Empower U. Ready to Make Your Marketing Meaningful?  If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step:  📥 Download your FREE Marketing Guide 👉 https://chantalgerardy.com.au/free-downloads/  🎧 Listen to more episodes 👉 http://themeaningfulmarketingpodcast.com/

    EP80: Show Up 110%: Why People Connect With Stories, Not Sales with Brent Williams
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About

What sets this podcast apart? We believe in the power of meaningful marketing—a holistic approach that prioritises authenticity, connection, and purpose, whilst still turning a profit. Chantal Gerardy is an International Award Winning Marketing Strategist who empowers purpose-led businesses to revolutionise their online marketing approach and create a brand that resonates deeply with their online audience. If you're tired of cookie-cutter marketing advice, and seek strategies that truly make a difference, this podcast is for you. If you are a business owner feeling overwhelmed, stressed, or struggling to cut through the noise online? We've got your back! Our podcast is tailored for entrepreneurs hungry for clarity, confidence, and tangible results in their online marketing. Our podcast isn't just about boosting sales; it's about creating an efficient marketing machine that reflects your values, passion and purpose. Whether you're stuck or looking to maximise your marketing, we're here to guide you every step of the way. Our episodes dive deep into practical skills, customer-generating strategies, and streamlined systems to help you thrive without relying on paid ads. From mastering social media, creating content that converts, ranking on google, getting your website to work, lead list building and email marketing, each episode is packed with tips and techniques to help you thrive online. Join me each week as we explore management and monetisation online marketing strategies designed to reduce your time online while increasing your impact. With our guidance, you'll align your business and marketing team more closely, ensuring every effort moves you towards growth. From overcoming challenges to seizing opportunities, each episode is packed with actionable advice to help you thrive in the world of online marketing and effective management. Are you ready to transform your online marketing, build a business that you enjoy, and leave a lasting impression? Tune in to the Meaningful Marketing Podcast and unlock the secret sauce to marketing success. 📈 More from Meaningful Marketing 📥 Download our FREE Marketing Guide 🎧 Catch all episodes 👉 themeaningfulmarketingpodcast.com 🌐 Learn more 👉 onlinebusinessmarketing.com.au

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