The Meaningful Marketing Podcast with Chantal Gerardy

Chantal Gerardy
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What sets this podcast apart? We believe in the power of meaningful marketing—a holistic approach that prioritises authenticity, connection, and purpose, whilst still turning a profit. Chantal Gerardy is an International Award Winning Marketing Strategist who empowers purpose-led businesses to revolutionise their online marketing approach and create a brand that resonates deeply with their online audience. If you're tired of cookie-cutter marketing advice, and seek strategies that truly make a difference, this podcast is for you. If you are a business owner feeling overwhelmed, stressed, or struggling to cut through the noise online? We've got your back! Our podcast is tailored for entrepreneurs hungry for clarity, confidence, and tangible results in their online marketing. Our podcast isn't just about boosting sales; it's about creating an efficient marketing machine that reflects your values, passion and purpose. Whether you're stuck or looking to maximise your marketing, we're here to guide you every step of the way. Our episodes dive deep into practical skills, customer-generating strategies, and streamlined systems to help you thrive without relying on paid ads. From mastering social media, creating content that converts, ranking on google, getting your website to work, lead list building and email marketing, each episode is packed with tips and techniques to help you thrive online. Join me each week as we explore management and monetisation online marketing strategies designed to reduce your time online while increasing your impact. With our guidance, you'll align your business and marketing team more closely, ensuring every effort moves you towards growth. From overcoming challenges to seizing opportunities, each episode is packed with actionable advice to help you thrive in the world of online marketing and effective management. Are you ready to transform your online marketing, build a business that you enjoy, and leave a lasting impression? Tune in to the Meaningful Marketing Podcast and unlock the secret sauce to marketing success. 📈 More from Meaningful Marketing 📥 Download our FREE Marketing Guide 🎧 Catch all episodes 👉 themeaningfulmarketingpodcast.com 🌐 Learn more 👉 onlinebusinessmarketing.com.au

  1. Sep 4

    EP83: If Everyone Likes Your Brand, You’re Doing It Wrong with Vanessa Larry Mitchell

    If everyone likes your personal brand, there’s a good chance no one remembers it. In this episode of the Meaningful Marketing Podcast, Fractional Marketing Strategist Chantal Gerardy sits down with internationally touring comedian Vanessa Larry Mitchell, creator of the boldly named Teardrops on My Dildo. Vanessa has built a successful comedy career by saying the things other people wouldn’t, sharing stories she once thought she should hide and accepting that she won’t be everyone’s cup of tea. And that is exactly why her brand works. Together, Vanessa and Chantal have a funny, honest and unfiltered conversation about personal branding, finding your audience, dealing with criticism and having the courage to be fully yourself in your marketing. Chantal unpacks: Why trying to appeal to everyone weakens your personal brandHow a clear message attracts the right audience and disqualifies the wrong oneWhy your personality is the part of your brand competitors can’t copyHow Vanessa uses Meta Ads, organic content, posters, free event listings and word of mouth to sell ticketsWhy event marketing needs to change depending on the location and where its audience looks for informationThe difference between building a large social media following and successfully selling a live experience  When doing your own marketing supports your creativity, and when holding onto everything starts limiting it. This episode is for founders and personal brands who keep watering themselves down because they’re worried about being judged, misunderstood or seen as “too much.” Your marketing doesn’t need to make everyone comfortable. It needs to make the right people stop, pay attention and remember you. Connect with Vanessa Larry Mitchell: Website: https://vanessalarrymitchell.comFacebook: Vanessa Larry MitchellInstagram: @larrylaughsloud   If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step:     📥 Download your FREE Marketing Guide  👉 https://chantalgerardy.com.au/free-downloads/   🎧 Listen to more episodes  👉 http://themeaningfulmarketingpodcast.com/

    EP83: If Everyone Likes Your Brand, You’re Doing It Wrong with Vanessa Larry Mitchell

  2. Aug 21

    EP82: Why Good Salespeople Fail in Good Businesses with Sarah Niss

    You hire someone who looks great on paper. They’re confident. Experienced. Good with people. So why aren’t they selling? It’s easy to assume you’ve hired the wrong person. But what if they’re actually a good salesperson who hasn’t been given what they need to perform? In this episode of The Meaningful Marketing Podcast, award-winning marketing strategist Chantal Gerardy sits down with Sarah Niss from Sales Insights Academy to explore what really determines whether a salesperson succeeds or fails inside a business. With 18 years of experience in international business development and sales, Sarah takes a very different approach to sales performance: diagnose before you prescribe. Because salespeople aren't all the same. They have different strengths, skill gaps, communication styles, motivations and levels of self-awareness. And throwing everyone into the same sales training or simply telling them to sell more, doesn't necessarily fix the real problem. Chantal unpacks: Why seemingly good salespeople can underperform, even when they have experience, confidence and a strong personality.Why being “good with people” doesn't automatically make someone good at sales, and what businesses should be looking for beyond personality.How to diagnose what's actually holding a salesperson back before assuming they need more training or replacing them altogether.Why sales training isn't one-size-fits-all, and how understanding individual skill gaps helps you develop the person you already have.How business owners can give salespeople the tools, systems, onboarding and clarity they need to perform rather than expecting them to simply figure it out.Why experienced salespeople still need ongoing professional development, coaching and feedback to continue improving.How regular call reviews, check-ins and targeted coaching can improve sales conversations without micromanaging your team.Why pressure to “sell more” can actually make salespeople worse at selling, particularly when they start focusing on the outcome instead of the conversation.How commissions, incentives and unclear expectations can quietly affect performance, even when you've hired the right person.The takeaway? Before you decide your salesperson isn't working, find out why. Because sometimes the person isn't the problem. They simply haven't been given the right environment, development and support to become the salesperson you need them to be. Connect with Sarah Niss:https://www.linkedin.com/in/sarahniss/ Explore Sales Insights Academy:https://www.salesinsightsacademy.com/ If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step:    📥 Download your FREE Marketing Guide 👉 https://chantalgerardy.com.au/free-downloads/   🎧 Listen to more episodes 👉 http://themeaningfulmarketingpodcast.com/

    EP82: Why Good Salespeople Fail in Good Businesses with Sarah Niss

  3. Aug 7

    EP81: From Sticky Notes to Smart Systems: Stop Losing Leads with Jason King

    You might not need more leads.  You might need to stop losing the ones you already have.  While you’re posting more content, investing in your website or launching another campaign, there could be perfectly good opportunities sitting forgotten in your inbox, buried in a spreadsheet or waiting for the follow-up you meant to send weeks ago.  In this episode of The Meaningful Marketing Podcast, award-winning marketing strategist Chantal Gerardy sits down with Jason King, founder of Wild Squirrel Technology and an expert in CRM and job management platforms.  Jason helps Australian businesses cut through the confusion of technology and choose practical systems that support the way they actually work. His focus is not technology for technology’s sake. It is understanding the “why”, choosing the right platform and creating systems that save time, improve customer experience and support growth.  Together, Chantal and Jason unpack what happens after a lead enters your business, why poor follow-up costs sales, and how the right systems can help you track, nurture and convert more of the opportunities you already have.  They also explore how job management platforms can improve quoting, scheduling, customer updates, payments, invoicing and reviews for trades and service businesses.  Chantal unpacks: Why more leads won’t fix a broken follow-up process. What a CRM actually does and why it matters. How nurture sequences and retargeting work without paid ads. How to follow up based on what leads click, open and watch. Why someone still needs to manage the customer journey. How job management systems improve service and efficiency. Why the right technology should save time, not create more work. If leads are entering your business but you don’t have a clear way to track and follow them up, this episode will help you see where the opportunities are slipping through.  Because sometimes the fastest way to make more sales is to properly manage the leads you already have.  Connect with Jason King: 🌐 WildSquirrel Technology: https://wildsquirrel.technology/🌐 LinkedIn: https://www.linkedin.com/in/jasonrichardking/ Keep making your marketing meaningful.  If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step:    📥 Download your FREE Marketing Guide  👉 https://chantalgerardy.com.au/free-downloads/   🎧 Listen to more episodes  👉 http://themeaningfulmarketingpodcast.com/

    EP81: From Sticky Notes to Smart Systems: Stop Losing Leads with Jason King

  4. Jul 24

    EP80: Show Up 110%: Why People Connect With Stories, Not Sales with Brent Williams

    You don’t have to market like everyone else to build a business people remember. Some of the most powerful businesses are built when you stop forcing yourself into someone else’s formula and start using what already comes naturally to you. Your strengths, your personality, and the way you communicate. The experience you create for people. That is where real connection starts. In this episode of The Meaningful Marketing Podcast, award-winning marketing strategist Chantal Gerardy sits down with speaker, facilitator and founder of Empower You and Break Free Experience, Brent Williams. Known for creating transformational experiences through events, Brent has spent more than 25 years helping people connect, grow and take action through the power of storytelling. But this isn’t just a conversation about telling better stories. It’s about understanding how stories build trust, create connection and help people experience your business before they ever buy from you. For Brent, event marketing isn’t simply promoting a date, location or list of activities. He uses storytelling to give people a taste of the journey, emotion and connection they’ll experience once they’re in the room. Chantal brings this back to a powerful marketing lesson: the front end of your marketing needs to reflect the quality of what you actually deliver. When the two match, you attract the right people, build anticipation and create a community that wants to stay connected. Throughout the episode, Chantal unpacks the marketing lessons behind Brent’s success and shows business owners how to stop simply promoting what they do and start communicating in a way people can connect with, remember and repeat. Chantal Unpacks * Why people connect with stories long before they connect with your products or services.* How storytelling builds trust without making your marketing feel like a sales pitch.* Why your marketing should reflect the actual experience of working with you.* How to use storytelling to give people a taste of your event before they enter the room.* The difference between presenting information and taking people on a journey.* How to use storytelling in your emails, networking, presentations and content.* How memorable businesses build stronger communities, referrals and loyal customers.* What “Show Up 110%” really means and how commitment shapes the way you lead and grow your business. If your marketing feels disconnected from who you are or the experience you actually deliver, this episode will help you look at it differently. You don’t need to become louder. You need to use what you already do well to create a connection people don’t forge Connect with Brent Williams Learn more about Brent's work, speaking, and training through Empower U. Ready to Make Your Marketing Meaningful?  If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step:  📥 Download your FREE Marketing Guide 👉 https://chantalgerardy.com.au/free-downloads/  🎧 Listen to more episodes 👉 http://themeaningfulmarketingpodcast.com/

    EP80: Show Up 110%: Why People Connect With Stories, Not Sales with Brent Williams

  5. Jul 10

    EP79: The Conscious Way to Grow an Affiliate Business with Alana G.

    Affiliate marketing has a reputation problem. And honestly, sometimes it deserves it. The spammy DMs. The forced conversations. The awkward sales pitch from someone you haven’t heard from in years. But what if affiliate marketing was never the problem? What if the real problem was the way people were taught to sell? In this episode of The Meaningful Marketing Podcast, Chantal Gerardy explores what it really takes to build a business through authentic selling, aligned partnerships and meaningful community. Joined by Alana G., The Conscious Affiliate, Chantal unpacks how affiliate marketing can be done differently when it is built on trust, service, leadership and genuine relationships instead of pressure, performance or pretending. They talk about why community creates momentum, why people do not need to be pushed to buy when they feel genuinely supported, and how real leaders are built when you give people space, belief and opportunity to rise. In this episode, Chantal unpacks: • Why affiliate marketing gets such a bad reputation• How to sell authentically without pressure or pretending• Why community is one of the most powerful business growth tools• How to build leaders instead of just chasing customers• Why looking after yourself helps you better support others• How trust, belief and opportunity help people rise• Why selling can feel more meaningful when it comes from service This conversation is not just about affiliate marketing. It is about what happens when selling becomes serving, community replaces competition, and business becomes a vehicle for something much bigger than commissions. If you have ever written off affiliate marketing, felt uncomfortable selling, or wondered how to grow a business without losing yourself in the process, this episode will challenge the way you see it. Connect with Alana IG: @itsalanajosephine FB: @itsalanajosephine Ready to Make Your Marketing Meaningful?  If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step:  📥 Download your FREE Marketing Guide  👉 https://chantalgerardy.com.au/free-downloads/  🎧 Listen to more episodes  👉 http://themeaningfulmarketingpodcast.com/

    EP79: The Conscious Way to Grow an Affiliate Business with Alana G.

  6. Jun 26

    EP78: Knowing How to Perform Better with Steven Groom

    What if the biggest thing holding you back is your state? In this episode of The Meaningful Marketing Podcast, marketing strategist Chantal Gerardy shares a pattern she sees constantly in business owners: they know what to do, they have the tools, and they may even have the strategy, but they still struggle to pull it all together. Drawing on her experience working with hundreds of business owners, Chantal explores how stress, overthinking and self-doubt affect the way you lead, make decisions, communicate with your team and market your business. Joined by breathwork and performance specialist Steven Groom, she unpacks how developing an inner knowing that everything will be okay can help you stop operating from pressure and urgency, regulate your nervous system, think more clearly and take more consistent action. This isn’t simply a conversation about breathing. It’s about becoming the kind of business owner who performs at their best, so their marketing can too. Chantal unpacks: Why stress and overwhelm can quietly sabotage your marketing resultsThe connection between nervous system regulation and business performanceHow breathwork can improve focus, clarity, confidence, and decision-makingWhy many business owners struggle with consistency and follow-throughThe role mindset plays in business growth and personal performanceHow finding your niche can accelerate authority and visibilityPractical techniques to help you stay calm, focused, and productive throughout the dayIf you've been working harder instead of performing better, this episode may completely change the way you think about marketing success. Connect with Steven Groom Connect with Steven on LinkedIn: https://www.linkedin.com/in/steven-groom-31b247377/ Ready to Make Your Marketing Meaningful?  If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step:  📥 Download your FREE Marketing Guide 👉 https://chantalgerardy.com.au/free-downloads/  🎧 Listen to more episodes 👉 http://themeaningfulmarketingpodcast.com/

    EP78: Knowing How to Perform Better with Steven Groom

  7. Jun 12

    EP77: Why “Show Up and Speak” Isn’t Enough to Grow Your Business with Marc Miles

    Most business owners think that if they just “show up and speak,” the clients will come. But the reality? You can facilitate in-person workshops, present on stage, or host webinars and still walk away with zero sales. In this episode, Chantal unpacks why speaking on stage is more than just delivering information, it’s a powerful marketing and conversion tool when done right. Joined by Marc Miles, a public speaking and workshop facilitation expert, they break down what actually turns a presentation into paying clients. If you’re using (or thinking about using) speaking as part of your marketing strategy, this episode will help you stop leaving money on the table. Inside this episode, Chantal unpacks: Why “show up and throw up” content kills trust (and conversions)How to structure your stage presentation, in-person workshop, or online webinar to build authority and drive actionThe balance between giving value and creating demand for moreCommon mistakes that make in-person workshops feel overwhelming instead of actionableHow to guide your audience toward the next step without sounding salesyWhether you're speaking on stage, running webinars, or hosting workshops, this episode will help you turn your message into a clear, client-generating pathway. Connect with Marc Miles  Learn more about Marc’s work in public speaking and workshop facilitation here: Marc Miles – Skills Education  Ready to Make Your Marketing Meaningful?  If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step:  📥 Download your FREE Marketing Guide 👉 https://chantalgerardy.com.au/free-downloads/  🎧 Listen to more episodes 👉 http://themeaningfulmarketingpodcast.com/

    EP77: Why “Show Up and Speak” Isn’t Enough to Grow Your Business with Marc Miles

  8. May 29

    EP76: Your Marketing Problem Might Actually Be a Self-Love Problem with Linda Luv Doktar

    Struggling to show up online, speak confidently, or stay consistent with your marketing? What if the real issue isn’t just your strategy, but your relationship with yourself? In this episode of The Meaningful Marketing Podcast, Chantal Gerardy sits down with relationship and intimacy expert Linda Luv Doktar to unpack how self-love, fear of judgment, people-pleasing, and emotional patterns impact the way you lead, market, sell, and show up in business. Because the patterns that appear in love and relationships don’t stay there. They can also show up in your content, sales calls, team communication, client relationships, and visibility online. Inside this episode, Chantal unpacks: Why your relationship with yourself affects your marketing and business growthHow fear of judgment and people-pleasing impact your visibilityThe hidden patterns that spill into leadership, sales, and contentThe difference between ego-led marketing and heart-led connectionWhy authentic, disruptive content builds trustWhy connection matters more than ever in the age of AIIf you’ve ever felt blocked, inconsistent, or afraid to fully show up online, this episode will help you understand what may really be happening beneath the surface. Connect with Linda Luv Doktar Follow Linda here:https://www.instagram.com/linda_luv_dr/ Ready to Make Your Marketing Meaningful? If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step: 📥  Free marketing resources 👉 https://chantalgerardy.com.au/free-downloads/ 🎧   Find more episodes, along with show notes and video 👉 http://themeaningfulmarketingpodcast.com/ 🌐  Learn more 👉 http://onlinebusinessmarketing.com.au/ 🔔Subscribe  👉 https://substack.com/@meaningfulmarketing

    EP76: Your Marketing Problem Might Actually Be a Self-Love Problem with Linda Luv Doktar
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About

What sets this podcast apart? We believe in the power of meaningful marketing—a holistic approach that prioritises authenticity, connection, and purpose, whilst still turning a profit. Chantal Gerardy is an International Award Winning Marketing Strategist who empowers purpose-led businesses to revolutionise their online marketing approach and create a brand that resonates deeply with their online audience. If you're tired of cookie-cutter marketing advice, and seek strategies that truly make a difference, this podcast is for you. If you are a business owner feeling overwhelmed, stressed, or struggling to cut through the noise online? We've got your back! Our podcast is tailored for entrepreneurs hungry for clarity, confidence, and tangible results in their online marketing. Our podcast isn't just about boosting sales; it's about creating an efficient marketing machine that reflects your values, passion and purpose. Whether you're stuck or looking to maximise your marketing, we're here to guide you every step of the way. Our episodes dive deep into practical skills, customer-generating strategies, and streamlined systems to help you thrive without relying on paid ads. From mastering social media, creating content that converts, ranking on google, getting your website to work, lead list building and email marketing, each episode is packed with tips and techniques to help you thrive online. Join me each week as we explore management and monetisation online marketing strategies designed to reduce your time online while increasing your impact. With our guidance, you'll align your business and marketing team more closely, ensuring every effort moves you towards growth. From overcoming challenges to seizing opportunities, each episode is packed with actionable advice to help you thrive in the world of online marketing and effective management. Are you ready to transform your online marketing, build a business that you enjoy, and leave a lasting impression? Tune in to the Meaningful Marketing Podcast and unlock the secret sauce to marketing success. 📈 More from Meaningful Marketing 📥 Download our FREE Marketing Guide 🎧 Catch all episodes 👉 themeaningfulmarketingpodcast.com 🌐 Learn more 👉 onlinebusinessmarketing.com.au

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