The Unfiltered Non-Profit: Leaders Share It All

Cherry Chan
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Dive into the real world of non-profit leadership. Hear inspiring stories and experiences of leaders, with a focus on examining their operations. Get a candid look at the challenges they face in managing successful non-profits. This podcast is all about the unfiltered journey of leading a non-profit and making a difference.

  1. 4d ago

    Why Most Strategic Plans Fail: The Missing Link Between Strategy & Execution

    In this episode of the Unfiltered Non Profit Podcast, Cherry Chan sits down with Karen Craft, CEO and Founder of CRAFTXECS and IHR Advisory Services, to discuss one of the biggest challenges facing nonprofits and associations today: turning strategy into action. Karen shares the critical role of operational planning, and how change management helps organizations successfully execute their vision. Learn practical strategies for assessing team readiness, managing organizational change, avoiding burnout, and creating plans that actually drive results. Important Timestamps: 03:26 – Karen’s background in HR, cybersecurity, and change management. 04:22 – Why project success often fails without proper change management. 06:41 – The biggest gap between strategic planning and operational execution. 07:50 – The three key drivers organizations should assess before committing to major initiatives. 10:55 – How culture, trust, and readiness for change impact organizational performance. 18:50 – Why three- and five-year strategic plans may no longer be realistic in today’s fast-changing environment. 28:28 – Karen’s practical framework: 10-year vision, 3-year milestones, and 1-year execution plans. 🔗Contact with iHR Advisory Services: info@ihradvisoryservices.ca🔗Contact with CraftXecs:info@craftxecs.com🔔 Follow for more conversations with nonprofit leaders, association executives, and experts who are helping organizations grow and thrive.

  2. Aug 27

    Leading a Nonprofit with Just 2 Staff and 80+ Volunteers | Stephanie Crilly Interview

    What does it take to go from Project Coordinator to Executive Director in just 10 months? In this episode of the Unfiltered Non-Profit Podcast, we sit down with Stephanie Crilly, Executive Director of the Economic Developers Council of Ontario (EDCO), to explore her remarkable leadership journey, the challenges of nonprofit management, and the systems that help a small team create a big impact. Stephanie shares how years of experience prepared her for an unexpected leadership opportunity, what she learned stepping into an executive role, and how EDCO has successfully grown its membership, increased conference attendance, and built an engaged network of volunteers across Ontario. We also discuss: • Transitioning from staff member to Executive Director• Building strong relationships with your board of directors• Managing governance, strategy, and organizational growth• Leveraging volunteers to create a thriving nonprofit community• The power of mentorship programs and member engagement• Growing events from hundreds to nearly 600 attendees• How nonprofit leaders can avoid burnout and maintain work-life balance• Why family, boundaries, and mental health matter in leadership roles One of the most fascinating parts of this conversation is Stephanie's insight into leading an organization with just two staff members while supporting an extensive network of committees, volunteers, mentorship programs, and professional development initiatives. Whether you're an Executive Director, nonprofit CEO, board member, association leader, or someone aspiring to a leadership role, you'll walk away with practical lessons on leadership, governance, engagement, and sustainable growth. 🎧 Tune in to hear how the right opportunity, strong relationships, and a commitment to continuous learning can transform a career and an organization.

  3. Aug 13

    How Landscape Ontario Grew to 2,600+ Members and Built a $17M Training Centre | Joe Salemi

    What does it take to lead a nonprofit through a global shutdown, a membership rollercoaster, and a $17 million investment in the future of an industry?  In this episode of Unfiltered Nonprofit Podcast, Cherry Chan sits down with Joe Salemi, Executive Director of Landscape Ontario, one of the largest and most influential trade associations in North America. With more than 2,600 member companies, a $7M+ operating budget, 35 staff, 10 regional chapters, and over 160 events each year, Joe shares what it takes to lead a complex organization while keeping people, purpose, and strategy at the center.  When membership surged by nearly 1,000 companies during the pandemic, then later dropped significantly as market conditions changed, how did Landscape Ontario respond? Did they panic, cut staff, or pull back? Joe walks through the leadership decisions that helped the organization stay strong, find new revenue sources, and continue growing despite uncertainty. If your organization has ever faced fluctuating revenue, changing member needs, or pressure from your board, you'll relate to this conversation.  You'll also hear the story behind one of the boldest projects in the sector: a $17 million workforce training centre that is set to transform landscape and horticulture education in Ontario. What gives a nonprofit leader the confidence to place a bet that big? And how do you balance long-term vision with day-to-day operations?  This episode is packed with practical insights on succession planning, revenue diversification, leadership development, event strategy, and leading through change. If you're an association or nonprofit leader thinking about growth, sustainability, or what the future could look like for your organization, this is one you'll want to watch all the way through.

  4. Jul 16

    What would you do if 30% of your organization's revenue disappeared?

    "What would you do if 30% of your organization's revenue disappeared?" That was not a hypothetical question for Christine Nielsen, CEO of the Canadian Society for Medical Laboratory Science (CSMLS). In her conversation with Cherry Chan, she shares what it's like to lead an association through the loss of a major revenue stream that had been part of the organization for decades. The surprising part? Christine isn't panicking. In fact, she's remarkably optimistic about what comes next. Cherry and Christine talk about the realities of nonprofit leadership when the path forward isn't entirely clear. How do you prepare your board for a major shift before it happens? How do you help staff navigate uncertainty? And how do you keep moving forward when you're grieving a loss while also trying to lead through it? Christine is refreshingly honest about feeling betrayed when the decision was first made, but she also shares why dwelling there wasn't an option. The conversation also explores board governance, long-term planning, and the challenge of working with a constantly changing group of volunteer leaders. Christine jokes that after 16 years as CEO she's had 16 different bosses, and if you've ever worked with a board, you'll appreciate her perspective on onboarding, governance, and setting everyone up for success before problems arise. What really stood out to us was Christine's belief that change doesn't have to be a crisis. Sometimes it's an opportunity to refocus on what members truly need. As she puts it, CSMLS is currently in "containment mode," but fully expects to move into "flourish mode." It's a conversation about resilience, leadership, and finding opportunity in the middle of uncertainty, something every nonprofit and association leader can relate to. This episode might leave you wondering: if your organization had to reinvent 30% of its business model tomorrow, would you be ready? And what investments should you be making today to prepare for the changes you can't yet see coming?

  5. Jun 19

    The Most Human Organization Wins

    With AI shaping how we work, many nonprofit leaders are asking: what does this mean for the future? At the OTUS Nonprofit Exchange, Cherry Chan shared a grounded perspective—starting with a simple but powerful question from her 12-year-old daughter: “If AI is doing all of this… what am I going to do?” Her answer? We don’t have all the answers—but AI isn’t here to replace us. It’s here to change how we work. From automating repetitive tasks to supporting proposals and communications, AI is expanding what teams can do—not replacing them. At OTUS, team members are already experimenting with AI tools to increase capacity. But the real value of human work remains in three areas AI can’t replace: judgment, storytelling, and relationships. In a time of uncertainty, Cherry’s message is clear: we’re not behind, and we’re not being replaced. The organizations that thrive won’t be the most technological—they’ll be the most human.

  6. May 14

    Supporting the People Behind the Mission

    In this episode of the Unfiltered Nonprofit Podcast, Cherry Chan sits down with Lana Hann, Executive Director of Gilda's Club Simcoe Muskoka, for a deeply personal conversation about leadership, resilience, and what it really means to support the people behind a mission-driven organization.  Lana shares the experiences that shaped her career in the nonprofit sector — from losing someone close to suicide early in life, to caring for her mother through breast cancer, to eventually facing her own cancer diagnosis years later. Throughout the conversation, she reflects on how those experiences changed the way she views leadership, workplace culture, and community support. Rather than separating personal experiences from professional work, Lana explains how those moments became the foundation for the kind of leader she wanted to become.  Cherry and Lana also explore the operational side of nonprofit leadership and the realities many Executive Directors face every day. From balancing limited resources and growing programs, to building strong teams and creating psychological safety in the workplace, the conversation offers an honest look at the challenges of nonprofit operations. Lana shares practical leadership lessons around hiring, accountability, staff check-ins, and building a culture where everyone is willing to “roll up their sleeves” to support the mission. She also discusses how Gilda’s Club has expanded its services by collaborating with hospitals, facilitators, and community partners instead of duplicating existing supports — allowing the organization to better serve people impacted by cancer while remaining financially sustainable.  At the heart of the episode is a conversation about people. About creating spaces where individuals feel seen, understood, and supported during some of the hardest moments of their lives. Lana shares the story behind Gilda’s Club Simcoe Muskoka, the importance of kindness in leadership, and why supporting staff as people first ultimately strengthens organizations as a whole. It’s an honest and thoughtful conversation that many nonprofit leaders — especially those carrying both personal and professional responsibilities — will relate to.

  7. Apr 23

    Why Fundraising Isn’t Enough

    $30 million raised—and Krystal Valencia still says fundraising isn’t the answer.  Krystal is the founder and CEO of Rental Rescue, a nonprofit that steps in when affordable rental buildings are at risk of being lost. Instead of starting with grants or campaigns, Rental Rescue started with financial modeling during COVID—nights and weekends spent learning capital stacks, understanding cash flow, and figuring out how housing actually works as an asset.  Over several years, that approach led to more than $30 million raised. But Krystal is clear: traditional nonprofit funding models aren’t built for problems at this scale.  Foundations may hold massive endowments, but most distribute only around 5% of their assets each year. That means nonprofits are competing for a shrinking pool of capital while being asked to solve billion‑dollar housing challenges. In housing, the math breaks down fast.  Rental Rescue flipped the question. Instead of asking “how much can we fundraise?”, they ask “what’s the minimum capital needed to make this sustainable?” From there, they build cash‑flowing structures, partner with credit unions, and put operational and digital systems in place so nonprofits aren’t handed buildings they don’t have the capacity to run.  Fundraising still matters—but Krystal argues it can’t be the whole plan. Sustainability has to be designed, not hoped for.  If nonprofits are expected to solve systemic problems, why are so many still built on short‑term nonprofit funding?

  8. Mar 26

    What Sustainable Nonprofit Revenue Really Looks Like

    In this episode of the Unfiltered Nonprofit Podcast, Cherry sits down with Melissa Ray, Co-Founder and Chief Operating Officer of Concord in the City Community Ability Initiative. Melissa shares how the organization supports adults with developmental disabilities through programs focused on independence, life skills, job skills, and community connection. She also explains the gap many families face once adults age out of school at 21 years old and why services like theirs matter so much.   Melissa also gives a real look at what sustainable nonprofit revenue can look like in practice. One standout example is Concord in the City's coffee truck, which serves 300 to 400 customers every Saturday at the Brampton farmers market. It is not just a revenue stream. It is also a hands-on opportunity for people with disabilities to build confidence, develop job skills, and connect directly with the community.   A big part of the conversation focuses on affordability for families. Melissa shares that Concord in the City has not raised membership fees since 2021, even as costs continue to rise. She explains that even a small increase of $10 a day would add up to roughly $100 more a month or $1,000 more a year for families, which is why the organization works so hard to grow fundraising, donations, and other community-based revenue instead.   This episode is a strong reminder that nonprofits do not have to rely on one funding source to stay sustainable. Melissa shares practical examples of how Concord in the City is building a model that protects families, creates meaningful opportunities, and keeps the mission at the centre of every decision.  Melissa Ray on LinkedIn — Melissa Ray, Concord in the City Community Ability Initiative Concord in the City on LinkedIn — Concord in the City Instagram — @concordinthecity Instagram — @concordcoffeeonthego Facebook — Concord in the City Website — concordinthecity.ca

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Dive into the real world of non-profit leadership. Hear inspiring stories and experiences of leaders, with a focus on examining their operations. Get a candid look at the challenges they face in managing successful non-profits. This podcast is all about the unfiltered journey of leading a non-profit and making a difference.

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