The 30-Minute Empire

Matthew Garas

How to Build a Lifestyle Business That makes 30k a month with 30 minutes of work led by Matthew Garas the owner of Thebusinessbuilders.com. 

  1. 04/22/2025

    7 Steps To Tariff Proof Your eCommerce Brand in 2025

    Send a text The most successful brands are built in “crisis” IBM - economic downturn of 1911 Disney - Great depression 1929  FedEx - Oil Crisis of 1970  They didn’t survive they started and thrived… Seeing what most could not…. For us eCommerce brands Here are 7 simple steps to not only survive but thrive in a tariff war… 1. Sourcing  Don't rely on a single country or supplier. Have a main supplier and find a second as a back. 2. Nearshoring or Reshoring Investigate bringing production closer to your customer base. Reduced transit times and potentially lower tariff impact are significant advantages. 3. Inventory Strategy Reduce excessive stock floating. Order what you need every 4-6 weeks reducing your inventory management fees for holding stock you don’t need. 4. Pricing  Shopify allows you to adjust your pricing per country, increase your pricing as needed to countries heavily impacted by the tariffs. 5. Explore new markets (big one) Getting customers in one country alone always has risk associated with it. Explore market like Europe and Asia to acquire customers cheaper and with less involvement in the tariff war. 6. Move Product Less Most brands send their product from manufacturer > then to the country of sale in a 3PL > then to the Customer. Explore sending your product to a china based 3PL completely removing the cost of shipping all units twice. 7. Focus on Value & Differentiation  Compete on more than just price. Emphasize unique selling propositions, exceptional customer service, and strong brand building. Re-post this to share the value!

    9 min
  2. 04/11/2025

    How to create a one person million dollar brand (in 2025)

    Send a text Marketing has the ability to direct desire not create it... if you've wondered why your business that you tried didn't take off  it's probably due to one of these three reasons  1. You had the wrong offer (products or services people don't want)  2. You had the wrong messaging (ads that don't speak to your desire)  3. You spoke to the wrong person (selling hotdogs to yoga obsesses moms)  Here are my 7 steps to a build one person business that bound to hit 1 milionnnaaaa 1. Confirm Demand  Find a product that has 100,000 people  or more searching for it a month with yearly growth of atleast 3%+ 2. Passion over product People buy from people not from brands.  Pick something you’re proud to get behind and talk about everyday Reflect on hobbies, skills, and problems you enjoy solving.  Research related markets for viability and your unique angle.   3. Rule of three Spend the majority of your time understanding  how to make the right offer > to the right person > with the right messaging. 4. know your numbers Identify your dream income level.  Then calculate the year, monthly and weekly revenue & profit  that will help you get to where you want to go.  This will give you a clear path with an end destination. 5. Build a waitlist Master the art of acquiring customers first,  this will solve your biggest problem before you spend money buying stock.  Study your competitors,  where they get customers,  what they offer and where they send their traffic to. 6. The feedback loop  Get customers quickly,  this will allow you to improve the product  as quickly as possible. 7. Be Everywhere All the time Focus on the places where your customers are,  your competitors will give you the quickest answer.  Google & Facebook are going to be the main players in majority of markets. Check out the 30 minute empire on the full podcast - Repost it to share the value

    12 min
  3. 04/07/2025

    How to dominate social commerce in 2025

    Send a text $219,987 September Revenue 7 months into running Google ads I put money into it  It spat money out  It was that simple. "incredible" I used to think.  The days of running paid ads only are slowly changing.  The space is getting more crowded customers more picky  Less trusting... With the rise of social commerce  the e-commerce space is changing  Slowly but fast at the same time.  With the rise of social media consumption  People are purchasing right off social media making the rise of social media content even more important than ever before The data is only getting more clear  Content truly is king  with 8.5 trillion dollars forecasted to be made on social  commerce (people buying off Facebook instead of roaming around looking for the best price on Google) What does this mean? Content is important Creating content at the top of the priority list for brands now... How? I use to recommend the S.A.L.E.S.S Method.  Strategy & Segmentation: Define your target audience segments. Develop a clear content strategy aligned with your brand goals. Plan content calendars based on customer journeys. Authenticity & Aesthetics: Focus on genuine brand storytelling and values. Maintain consistent visual aesthetics across all platforms. Use high-quality imagery and videos. Leverage & Listen: Leverage user-generated content and influencer partnerships. Actively listen to customer feedback and social media conversations. Utilize analytics to track performance and optimize content. Leverage & Listen: Engagement & Education:  Provide educational content that demonstrates product value and solves  customer problems. Respond quickly to customer comments and questions. SEO & Storytelling: Optimize content for search engines with relevant keywords. Craft compelling narratives that connect with your audience emotionally. Tell your brand's unique story. What your experience with social commerce?

    10 min

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How to Build a Lifestyle Business That makes 30k a month with 30 minutes of work led by Matthew Garas the owner of Thebusinessbuilders.com.