The 30-Minute Empire

Matthew Garas
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How to Build a Lifestyle Business That makes 30k a month with 30 minutes of work led by Matthew Garas the owner of Thebusinessbuilders.com. 

  1. OCT 3

    Everything WInning Products and Creatives

    Send us a text Building an online business doesn’t have to take years. In each bite-sized 30-minute episode, we dive straight into the strategies, products, and winning creatives that fuel 7-figure eCommerce brands. From uncovering the hottest products before they go viral, to breaking down ad creatives that convert clicks into customers, you’ll get real, practical insights you can use to launch, grow, and scale your own empire. Whether you’re just starting out or already running ads, you’ll walk away every week with proven tactics, examples, and tools designed to save you time, cut the guesswork, and help you build a business that lasts. 👉 Tune in to The 30 Minute Empire — where big results come from focused action.

    12 min

  2. AUG 1

    Where Product, People & Positioning Print Profits

    Send us a text If you're tired of guessing why your store isn’t scaling, this podcast is your answer key. Every week, we break down the exact frameworks behind eCommerce brands that actually convert. You’ll learn how to align your offer, nail your messaging, and speak directly to the people who buy — so your store starts making sales on autopilot. No fluff. No theory. Just real strategies that work right now.

    9 min

  3. APR 22

    7 Steps To Tariff Proof Your eCommerce Brand in 2025

    Send us a text The most successful brands are built in “crisis” IBM - economic downturn of 1911 Disney - Great depression 1929  FedEx - Oil Crisis of 1970  They didn’t survive they started and thrived… Seeing what most could not…. For us eCommerce brands Here are 7 simple steps to not only survive but thrive in a tariff war… 1. Sourcing  Don't rely on a single country or supplier. Have a main supplier and find a second as a back. 2. Nearshoring or Reshoring Investigate bringing production closer to your customer base. Reduced transit times and potentially lower tariff impact are significant advantages. 3. Inventory Strategy Reduce excessive stock floating. Order what you need every 4-6 weeks reducing your inventory management fees for holding stock you don’t need. 4. Pricing  Shopify allows you to adjust your pricing per country, increase your pricing as needed to countries heavily impacted by the tariffs. 5. Explore new markets (big one) Getting customers in one country alone always has risk associated with it. Explore market like Europe and Asia to acquire customers cheaper and with less involvement in the tariff war. 6. Move Product Less Most brands send their product from manufacturer > then to the country of sale in a 3PL > then to the Customer. Explore sending your product to a china based 3PL completely removing the cost of shipping all units twice. 7. Focus on Value & Differentiation  Compete on more than just price. Emphasize unique selling propositions, exceptional customer service, and strong brand building. Re-post this to share the value!

    9 min

  4. APR 11

    How to create a one person million dollar brand (in 2025)

    Send us a text Marketing has the ability to direct desire not create it... if you've wondered why your business that you tried didn't take off  it's probably due to one of these three reasons  1. You had the wrong offer (products or services people don't want)  2. You had the wrong messaging (ads that don't speak to your desire)  3. You spoke to the wrong person (selling hotdogs to yoga obsesses moms)  Here are my 7 steps to a build one person business that bound to hit 1 milionnnaaaa 1. Confirm Demand  Find a product that has 100,000 people  or more searching for it a month with yearly growth of atleast 3%+ 2. Passion over product People buy from people not from brands.  Pick something you’re proud to get behind and talk about everyday Reflect on hobbies, skills, and problems you enjoy solving.  Research related markets for viability and your unique angle.   3. Rule of three Spend the majority of your time understanding  how to make the right offer > to the right person > with the right messaging. 4. know your numbers Identify your dream income level.  Then calculate the year, monthly and weekly revenue & profit  that will help you get to where you want to go.  This will give you a clear path with an end destination. 5. Build a waitlist Master the art of acquiring customers first,  this will solve your biggest problem before you spend money buying stock.  Study your competitors,  where they get customers,  what they offer and where they send their traffic to. 6. The feedback loop  Get customers quickly,  this will allow you to improve the product  as quickly as possible. 7. Be Everywhere All the time Focus on the places where your customers are,  your competitors will give you the quickest answer.  Google & Facebook are going to be the main players in majority of markets. Check out the 30 minute empire on the full podcast - Repost it to share the value

    12 min

  5. APR 8

    11 tips, tricks & settings you MUST know to crush it on Google Ads in 2025..

    Send us a text $44,800 in 7 days with these 11 settings on Google Ads..... If you're running an eCommerce brand here are 11 tips, tricks & settings you MUST know to crush it on Google Ads in 2025.. 1. Set Target ROAS Make sure your target ROAS is set double your real target and then dial down to scale. 2. Bid For NEW customers Select optimise for new customers and hit your existings on email. 3. Performance Max Allocate 50% of your budget to performance max 4. Excellence Score high excellence score = cheaper clicks 5. Audience Targeting  Split test keywords, affinity and demographics 6. Ad Extensions Extra info = more ad visibility 7. Ad Rotation Test ads > kill losers > keep winners 8. Device Bidding Increase bids on winning devices, kill lower performers   9. Return on Ad Spend (ROAS) Tracking: Monitor profitability. 10. IP Address Exclusions: Prevent showing ads to internal traffic. 11. Frequency Capping:  Limit how often users see your ads. 12. Responsive Search Ads (RSAs): Create flexible ad variations. Join The ONLY newsletter you need to go from $0 - 100k+ in ecommerce Thebusinessbuilders.com /newsletter

    8 min

  6. APR 7

    How to dominate social commerce in 2025

    Send us a text $219,987 September Revenue 7 months into running Google ads I put money into it  It spat money out  It was that simple. "incredible" I used to think.  The days of running paid ads only are slowly changing.  The space is getting more crowded customers more picky  Less trusting... With the rise of social commerce  the e-commerce space is changing  Slowly but fast at the same time.  With the rise of social media consumption  People are purchasing right off social media making the rise of social media content even more important than ever before The data is only getting more clear  Content truly is king  with 8.5 trillion dollars forecasted to be made on social  commerce (people buying off Facebook instead of roaming around looking for the best price on Google) What does this mean? Content is important Creating content at the top of the priority list for brands now... How? I use to recommend the S.A.L.E.S.S Method.  Strategy & Segmentation: Define your target audience segments. Develop a clear content strategy aligned with your brand goals. Plan content calendars based on customer journeys. Authenticity & Aesthetics: Focus on genuine brand storytelling and values. Maintain consistent visual aesthetics across all platforms. Use high-quality imagery and videos. Leverage & Listen: Leverage user-generated content and influencer partnerships. Actively listen to customer feedback and social media conversations. Utilize analytics to track performance and optimize content. Leverage & Listen: Engagement & Education:  Provide educational content that demonstrates product value and solves  customer problems. Respond quickly to customer comments and questions. SEO & Storytelling: Optimize content for search engines with relevant keywords. Craft compelling narratives that connect with your audience emotionally. Tell your brand's unique story. What your experience with social commerce?

    10 min

  7. APR 3

    4 ways to get sales with zero ads

    Send us a text $2.9 Trillion by 2026...  Is the revenue generated by social commerce (organic content). If you are starting with ZERO in the bank,  here are 5 ways you can take your brand to $100,000+ and beyond without ads. Start a Podcast: (Okay, I lied—it's about $13 a month.) In 2025, there will be over 584.1 million podcast listeners worldwide.  Brands can create content, establish authority,  and dominate their market by becoming the only brand people think of. Email Marketing: Email marketing has a very high ROI.  Some studies show that for every $1 spent on email marketing,  e-commerce stores can generate an average of $45 in return.  Build an email list by offering valuable content, discounts, or exclusive offers. Social Media Posts: Social commerce is on the rise,  with projections indicating that global social  commerce sales will reach $2.9 trillion by 2026.  This highlights the importance of social media in sales. Focus on creating engaging and valuable content that resonates with your target audience. SEO (Search Engine Optimization): According to various studies,  organic search results receive significantly more clicks than paid ads.  For example, some studies show that 70-80% of users ignore paid search results and click only on organic results.

    10 min

  8. MAR 31

    Keep Going When You Feel Flat (3 Steps)

    Send us a text "Have you ever felt that frustrating plateau, that moment when your motivation flatlines and even the simplest tasks feel like climbing a mountain? You're not alone. We've all been there, staring into the abyss of 'I just don't feel like it.' But what if there was a way to navigate those moments, to keep moving forward even when your inner drive is nowhere to be found? In this episode, we're diving deep into the three essential pillars that will help you maintain momentum and achieve your goals, regardless of your emotional state: Habits Decide Your Future: We unravel the profound impact of daily habits, exploring how these seemingly small actions compound over time to shape your destiny. Forget relying on fleeting bursts of motivation. Learn how to build a robust system of habits that will carry you forward, even when you're feeling less than inspired. We'll discuss practical strategies for identifying key habits, implementing them effectively, and creating an environment that supports your long-term success.Emotions Are Never Stable: Let's face it: emotions are a rollercoaster. One day you're soaring, the next you're plummeting. We'll explore the reality of emotional fluctuations and why relying solely on emotional motivation is a recipe for inconsistency. Discover powerful techniques for managing your emotional landscape, recognizing your feelings without letting them dictate your actions, and cultivating emotional resilience to stay on course.Resist Distraction - Write Down Your Goals: In a world filled with endless distractions, clarity is your superpower. We'll delve into the transformative power of writing down your goals, turning abstract aspirations into tangible targets. Learn how to define your objectives with precision, break them down into manageable steps, and use your written goals as a compass to navigate the inevitable distractions that threaten to derail your progress. We'll also cover how written goals increase accountability and focus.This episode is packed with actionable advice, real-life examples, and practical strategies that you can implement immediately. Whether you're an entrepreneur, a student, an artist, or simply someone striving to live a more fulfilling life, these insights will empower you to overcome the 'flatline' and achieve your full potential. Tune in to discover how to harness the power of habits, navigate the ever-changing tides of emotion, and stay laser-focused on your goals. Don't let low motivation hold you back any longer. It's time to build a life of consistent progress and unwavering resilience."

    7 min
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About

How to Build a Lifestyle Business That makes 30k a month with 30 minutes of work led by Matthew Garas the owner of Thebusinessbuilders.com. 

Information

  • Creator
    Matthew Garas
  • Years Active
    2024 - 2025
  • Episodes
    38
  • Rating
    Clean
  • Copyright
    © 2025 The 30-Minute Empire
  • Show Website
    The 30-Minute Empire