The Product-As-A-Service Champions Podcast, by Black Winch

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The Product-As-A-Service Champions Podcast aims to eliminate the sense of being alone when trying to navigate the complexities of the "As-A-Service" landscape. You are not alone out there. We're creating a bustling community of As-A-Service champions just like you. In the Product-As-A-Service Champions Podcast, we will cut through the noise surrounding "As-A-Service". We'll talk real business. Welcome to a space where we dissect buzzwords and offer you meaningful perspectives. To get started with your As-A-Service journey, visit www.blackwinch.eu

  1. Sound-As-A-Service: Meet Alina Bösch, As-A-Service Manager at d&b audiotechnik

    06/26/2025

    Sound-As-A-Service: Meet Alina Bösch, As-A-Service Manager at d&b audiotechnik

    In this episode, Yann Toutant speaks with Alina Bösch, Lead of Subscription-Series at d&b audiotechnik, about the company's innovative "Sound as a Service" model and its impact on the professional audio industry. Key takeaways: d&b offers a full-service, low-risk alternative to owning a sound system, providing access to cutting-edge audio technology for a fixed monthly fee. Service includes installation, commissioning, remote monitoring, biannual check-ups, and more, ensuring peace of mind for subscribers.Targets hospitality, education, and themed entertainment venues - especially those lacking upfront capital but needing high-quality sound.Program is currently available for installation projects in the UK, US, Canada and European Union countries, with plans for future expansion.

    28 min
  2. Mobility-As-A-Service: Meet Louis Wyers, Director Partnerships & Retail at Ayvens

    03/14/2025

    Mobility-As-A-Service: Meet Louis Wyers, Director Partnerships & Retail at Ayvens

    In this episode, ⁠Yann Toutant⁠ speaks with ⁠Louis Wyers⁠, Director Partnerships & Retail at ⁠Ayvens⁠, about the evolving landscape of car leasing, circularity, and the future of mobility. Key takeaways: Profitability in car leasing depends on high fleet utilization and low standing costs.Flexibility in leasing attracts customers but must be balanced to stay profitable.Circular leasing works when customers accept refurbished vehicles from the start.Data-driven fleet management extends asset lifespan and optimizes resale value.Regulators are pushing for more sustainable and low-emission leasing models. Need further As-A-Service inspiration? Head over to ⁠⁠www.blackwinch.eu⁠⁠ and explore our whitepapers, infographics, blog posts, and more on servitization. We've got all the latest subscription insights to fuel your creativity.

    40 min
  3. Lighting-As-A-Service: Meet Dominiek Plancke, CEO at ETAP Lighting

    02/20/2025

    Lighting-As-A-Service: Meet Dominiek Plancke, CEO at ETAP Lighting

    In this episode of the Product-As-A-Service Champions podcast, Yann Toutant talks with Dominiek Plancke, CEO of ETAP Lighting, about their Circular Light as a Service (C-LaaS) model. Key takeaways: Four mega trends shape the model: the EU’s carbon-neutral targets, circular economy, ownership to usership, and digitalization.Sales need to focus on Total Cost of Ownership (TCO), addressing long-term performance, energy savings, and risk mitigation.Partnerships are crucial for scaling, collaborating with external partners and specialized installers.Circular models drive sustainability, with refurbishing luminaires delivering 70% energy savings while reducing waste.C-LaaS requires a company-wide transformation, touching every department from R&D to sales. Need further As-A-Service inspiration? Head over to ⁠⁠www.blackwinch.eu⁠⁠ and explore our whitepapers, infographics, blog posts, and more on servitization. We've got all the latest subscription insights to fuel your creativity.

    51 min
  4. Sports-As-A-Service: Meet Yann Carré, Leader circular business models at Decathlon

    01/21/2025

    Sports-As-A-Service: Meet Yann Carré, Leader circular business models at Decathlon

    In this new episode, Yann Toutant, CEO of Black Winch, and Yann Carré, Leader of Circular Business Models at Decathlon, explore the evolution of Sports-As-A-Service and the shift toward circular business models. Key takeaways include: Transitioning to Sports-As-A-Service requires patience, resilience, and strong executive sponsorship.Decathlon’s approach is driven by three KPIs: customer reviews, business volume, and CO₂ emissions per euro of net margin.Offering seasonally adapted pricing models creates a win-win situation for both customers and retailers, though implementing this flexible approach across a large organization is a complex challenge.Aligning sales incentives with circular economy goals is key to success, motivating teams through performance metrics and rewards.Circular models significantly reduce environmental impact, with emissions up to four times lower than traditional approaches. Need further As-A-Service inspiration? Head over to ⁠⁠www.blackwinch.eu⁠⁠ and explore our whitepapers, infographics, blog posts, and more on servitization. We've got all the latest subscription insights to fuel your creativity.

    37 min
  5. Furniture-As-A-Service: Meet Jonas Kjellberg, Founder of NORNORM

    12/10/2024

    Furniture-As-A-Service: Meet Jonas Kjellberg, Founder of NORNORM

    In this episode of the Product-As-A-Service Champions podcast, Yann Toutant, CEO of Black Winch, and Jonas Kjellberg, Founder of NORNORM, explore the transformative potential of circularity in the furniture industry. Key takeaways include: Circular furniture design focuses on modularity, repairability, and simplicity.Technology and iterative processes help build stronger client relationships.Educating investors on durability and reuse is key to scaling circular models.Transitioning from leasing to flexible, fully circular subscription models.Workspaces are shifting towards sustainable, adaptable designs for a new generation. Need further As-A-Service inspiration? Head over to ⁠www.blackwinch.eu⁠ and explore our whitepapers, infographics, blog posts, and more on servitization. We've got all the latest subscription insights to fuel your creativity.

    30 min
  6. Compressed-Air-As-A-Service: Meet Olli Kuismanen, Business Developer at Tamturbo

    11/18/2024

    Compressed-Air-As-A-Service: Meet Olli Kuismanen, Business Developer at Tamturbo

    Season 2 of the Product-As-A-Service Champions podcast starts with a look at ⁠Tamturbo⁠'s "Touch-Free Air", an innovative approach to compressed air offered as a service. Host Yann Toutant speaks with ⁠Olli Kuismanen⁠, Business Developer at Tamturbo, about how their unique setup is transforming compressed air systems. Key takeaways: Ownership has shifted to subscriptions and specialized companies over the past 50 years. Value-sharing only needs one big benefit for both sides, not everything quantified. Digitalization optimizes assets by predicting failures and reducing unnecessary maintenance. As-A-Service avoids artificial value creation, using resources more efficiently. Tamturbo charges for compressor heat at primary energy prices, making it cheaper and sustainable. Asset financing has been a hurdle for scaling As-A-Service, but solutions are emerging. Need further As-A-Service inspiration? Head over to ⁠⁠⁠www.blackwinch.eu⁠⁠⁠ and explore our whitepapers, infographics, blog posts, and more on servitization. We've got all the latest subscription insights to fuel your creativity.

    40 min

  7. 09/20/2024

    PaaS: What the big 4 won't tell you

    To conclude the first season of the Product-As-A-Service Champions podcast, we have gathered, during a one-of-a-kind webinar, top servitization experts sharing insights beyond traditional theories. While academic principles and insights from the Big 4 are valuable, it’s the practical experiences that truly fuel the success of Product-As-A-Service solutions. Get ready for genuine stories from the field from: E-Lin Tan, Global Head of BlueMovement at BSH David Mackerness, Director at Kaer Pierre-Yves Noel, Director Rainbow Platform at Alcatel Lucent Enterprise Bas Van Heek, Director Strategic Marketing at Barco Cinema Daniel Cho, Head of Strategic Pricing at Philips Healthcare Michael Mansard, Director of Subscription Strategy at Zuora Hit play to (re)watch the webinar!

    47 min
  8. Healthcare-As-A-Service: Meet Daniel Cho, Head of Strategic Pricing at Philips Healthcare

    09/12/2024

    Healthcare-As-A-Service: Meet Daniel Cho, Head of Strategic Pricing at Philips Healthcare

    ⁠Yann Toutant⁠, CEO of Black Winch, and ⁠Daniel Cho⁠, Head of Strategic Pricing at ⁠Philips Healthcare⁠, discuss the concept of "Healthcare as a Service" and "Patient Monitoring as a Service." Instead of just selling medical devices, Philips offers comprehensive solutions that help hospitals optimize patient care, improve monitoring, and ensure high-quality care. Key insights: Philips's model ensures standardized care, focusing on outcomes, not just devices. Their pricing is based on patient volume, covering devices, training, and performance. Data and KPIs help Philips optimize hospital efficiency and services. Philips creates value through economic, operational, clinical, emotional, and societal factors. AI reduces administrative tasks, letting healthcare staff focus on patient care. Need further As-A-Service inspiration? Head over to ⁠www.blackwinch.eu⁠ and explore our whitepapers, infographics, blog posts, and more on servitization. We've got all the latest subscription insights to fuel your creativity.

    39 min
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About

The Product-As-A-Service Champions Podcast aims to eliminate the sense of being alone when trying to navigate the complexities of the "As-A-Service" landscape. You are not alone out there. We're creating a bustling community of As-A-Service champions just like you. In the Product-As-A-Service Champions Podcast, we will cut through the noise surrounding "As-A-Service". We'll talk real business. Welcome to a space where we dissect buzzwords and offer you meaningful perspectives. To get started with your As-A-Service journey, visit www.blackwinch.eu

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