GTM After Hours

Mark Bliss
  • 5.0 (2)
  • MARKETING
  • UPDATED SEMIWEEKLY
GTM After Hours

This is a safe space for the best GoToMarket execs, IC’s, and middle-managers in B2B SaaS. We've all failed and succeeded, so, of course we'll talk about both - and we'll spill the tea on how we coped along the way. Join host, and veteran SaaS GTM leader, Mark Bliss for some real talk about how to survive, succeed, and thrive in your GoToMarket career!

  1. 3 DAYS AGO

    What B2B Marketers Can Learn from the Fitness Industry with Sammi Norman

    In this engaging conversation, Mark Bliss and Sammi Norman explore the importance of authenticity in branding and marketing. Sammi shares her journey from being a fitness coach to a marketing strategist, emphasizing the need for personal connection and trust in marketing efforts. They discuss the evolving definition of professionalism, the significance of influencer marketing, and the role of video content in building engagement. Sammi also recounts a cautionary tale about a videographer now ...

    56 min

  2. JAN 29

    The Power of Personality in Marketing with Bronwen Hudson

    In this free-flowing marketing conversation, guest Bronwen Hudson joins the show to discuss a wide array of topics including the failures of companies in social media, the importance of individual voices, and the need for authenticity and personality in branding. The discussion also touches on the balance between entertainment and education in content creation, the challenges of navigating identity in the workplace, and the dynamics of effective teams - drawing parallels with the Beatles' col...

    1h 15m

  3. JAN 23

    The Obligatory Podcast on Podcasting with Elijah Drown

    In this episode of the GTM After Hours podcast, host Mark Bliss interviews podcast expert Elijah Drown, who shares his journey from corporate finance to becoming a podcast guru. They discuss the evolution of podcasting, the importance of finding your voice, and the common pitfalls in starting a podcast. Elijah emphasizes the need for businesses to embrace podcasting as a vital marketing tool and offers practical advice for startups looking to launch their own podcasts. The conversation also h...

    45 min

  4. JAN 20

    Adapting Your Marketing Strategies for the AI Era with Katrina Denk Gonzalez

    In this episode of the GTM After Hours podcast, Mark Bliss and Katrina Denk Gonzalez discuss the evolving landscape of B2B marketing, emphasizing the importance of data-driven decision-making, the role of experimentation, and the impact of AI on marketing workflows. The conversation also delves into the significance of effective communication between marketing and sales, the value of events in driving revenue, and the need for human oversight in AI-generated content. Takeaways Switching indu...

    52 min

  5. 11/11/2024

    The Evolution of Sales in SaaS with Scott Jones

    In this episode of the GTM After Hours podcast, host Mark Bliss engages in a deep conversation with Scott Jones, exploring his unique career journey from various roles to becoming a successful partner manager in the Salesforce ecosystem. They discuss the evolution of technology, the importance of early adoption, and how curiosity and continuous learning play a vital role in career growth. The conversation also touches on the impact of AI on sales roles, the significance of community-led growt...

    1h 20m

  6. 10/16/2024

    Leveraging NotebookLM for Marketing, Sales, and Customer Success

    In this episode of the GTM After Hours podcast, Mark Bliss discusses the transformative potential of NotebookLM, a technology that allows go-to-market professionals to leverage AI podcasts for various applications. He outlines five key ways to utilize NotebookLM, including staying updated on industry news, conducting competitive research, enhancing sales enablement, preparing for pitches, and streamlining meeting summaries. Takeaways NotebookLM can transform PDFs into engaging podcast episo...

    13 min

  7. 10/09/2024

    Sober Event Marketing: Going Beyond the Open Bar with Jen VanAntwerp

    In this episode of the GTM After Hours podcast, Mark Bliss speaks with Jen VanAntwerp, founder of Sober in Cyber, about the challenges of networking in alcohol-centric environments and the importance of creating inclusive event experiences. They discuss the shift in alcohol consumption trends, innovative event ideas, and the need for community support networks. Jen shares her insights on marketing strategies for inclusive events and offers advice for event planners and marketers to foster a m...

    1h 4m

  8. 10/05/2024

    The Power of Customer Feedback in Marketing with Andrea Bailiff-Gush

    In this episode of GTM After Hours, Mark Bliss chats with Andrea Bailiff-Gush, a seasoned product marketer with extensive experience in the cybersecurity sector. They discuss the challenges and nuances of product marketing, the importance of understanding customer personas, and the role of AI in content creation. Andrea shares her insights on effective event marketing strategies, the value of referral interviews, and the significance of customer feedback in shaping marketing strategies. The c...

    1h 11m
See All (21)

5
out of 5
2 Ratings

About

This is a safe space for the best GoToMarket execs, IC’s, and middle-managers in B2B SaaS. We've all failed and succeeded, so, of course we'll talk about both - and we'll spill the tea on how we coped along the way. Join host, and veteran SaaS GTM leader, Mark Bliss for some real talk about how to survive, succeed, and thrive in your GoToMarket career!

Information

  • Creator
    Mark Bliss
  • Years Active
    2024 - 2025
  • Episodes
    21
  • Rating
    Explicit
  • Copyright
    © 2025 GTM After Hours
  • Show Website
    GTM After Hours

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