Six Figure Systems

Chontelle Fossey
  • 5.0 (4)
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In the Six Figure Systems podcast, host and successful e-commerce business owner, Chontelle Fossey, shares how she turned her side hustle into a six-figure business, through focussed marketing, automated systems, mindset and strategy. If you’re looking to scale your sales, earn more and do less, this is the podcast that will equip you with the intel and confidence, to take your brand to a whole new level.

  1. 89. Nurture Marketing Strategies to Build the Know, Like & Trust Factor

    MAR 1

    89. Nurture Marketing Strategies to Build the Know, Like & Trust Factor

    In this episode of Six Figure Systems, Chontelle Fossey continues the strategy series by diving into nurture - the most commonly overlooked stage of the customer journey and one of the biggest levers for increasing conversions without increasing traffic. Building on the attraction episode, Chontelle explains how nurture sits at the centre of the funnel and determines whether people progress toward purchase or quietly disappear. She reframes low conversion rates as a trust and readiness issue, rather than a problem with products, pricing, or websites, and normalises the reality that most customers need multiple touchpoints before they buy. Throughout the episode, Chontelle draws on the same nurture framework she teaches inside her bootcamp, outlining the four key elements every nurture strategy must address: overcoming objections, building trust, connecting to the problem or desire the product solves, and clearly communicating what makes the brand different. Rather than positioning USP as a standalone concept, she shows how it is reinforced naturally through consistent messaging over time. The episode highlights why nurture is about more than driving clicks back to a website. Chontelle explains how ongoing brand connection, familiarity, and alignment play a critical role in helping future buyers feel confident choosing one brand over another - especially in competitive markets. Email marketing is positioned as a core nurture tool, not because it drives instant sales, but because it allows businesses to show up consistently, reinforce trust, and support the customer journey at scale. Listeners are guided through how to measure nurture effectively, with a focus on returning visitor rate, engagement trends, and how ease of conversion improves as trust builds. Chontelle also calls out common nurture mistakes, such as only showing up during promotions or overwhelming subscribers with information, and explains how these behaviours quietly stall growth. This episode is designed for eCommerce business owners who are getting attention but want more predictable, sustainable sales. It sets the foundation for the final episode in the series, where Chontelle will focus on conversion and show how to turn trust and readiness into sales without pressure or burnout.

    19 min
  2. 88. The Attraction Strategy: How to Build Demand Before You Ask for the Sale

    FEB 22

    88. The Attraction Strategy: How to Build Demand Before You Ask for the Sale

    In this episode of Six Figure Systems, Chontelle Fossey kicks off a new three-part strategy series by focusing on attraction - the foundation of every scalable eCommerce business. Building on the Marketing Playbook series, this episode helps business owners understand why attraction must come before nurture and conversion, and why inconsistent demand is often the real reason sales feel unpredictable. Chontelle reframes attraction through the lens of a funnel, explaining why the top of the funnel requires the greatest volume and how every stage below it naturally narrows. Rather than focusing on visibility alone, Chontelle emphasises the importance of attracting with intention. She explains why being seen without a retention strategy leads to wasted effort, and how capturing attention through email lists and owned channels creates leverage, control, and long-term growth. Listeners are encouraged to think beyond social media and explore multiple attraction channels, including organic content, collaborations, and paid strategies, while always considering where people are being guided next. Throughout the episode, Chontelle outlines the benefits of strengthening attraction, including reduced pressure on conversions, more consistent momentum, and a calmer approach to growth. She shares practical ways to build demand without chasing sales, such as choosing a primary attraction lever, pairing visibility with retention, and optimising capture points to turn attention into future buyers. The episode also covers how to measure attraction effectively, highlighting the importance of tracking traffic, list growth, and sources of attention on a weekly basis. Chontelle reinforces that attraction success is not measured by immediate sales, but by the steady increase of qualified people entering the system. This episode is designed for eCommerce business owners who want to stop relying on short-term sales pushes and instead build sustainable demand that supports nurture and conversion over time. It sets the stage for the next episode in the series, where Chontelle will dive into nurture and show how to turn attention into trust and long-term engagement.

    17 min
  3. 87. The Marketing Playbook Series (Wrap-Up Episode)

    FEB 15

    87. The Marketing Playbook Series (Wrap-Up Episode)

    In this wrap-up episode of Six Figure Systems, Chontelle Fossey brings the entire six-part Head of Marketing series together and helps eCommerce business owners shift from effort-driven marketing to calm, strategic leadership. This episode is designed to create clarity, not overwhelm. Rather than introducing new frameworks or tactics, Chontelle revisits the core ideas from each part of the series and shows how they work together as one cohesive marketing system. The focus is on stepping fully into the role of CEO, leading marketing with intention, and trusting a repeatable process rather than reacting to noise, trends, or pressure. Chontelle walks listeners back through the progression of the series, from owning the Head of Marketing role, to understanding the sales formula, building a 12-month blueprint, aligning marketing to the customer journey, implementing a weekly operating rhythm, and finally optimising what works while letting go of what doesn’t. Each concept is reframed as part of a long-term approach to sustainable growth, rather than something to be executed perfectly. The episode places strong emphasis on anchoring into the 12-month blueprint and choosing a clear monthly focus across attraction, nurture, or conversion. Chontelle explains how honouring this focus removes chaos from marketing decisions and makes it easier to measure progress without emotion. She also reinforces the importance of the weekly review, decide, execute, measure rhythm as the engine that keeps marketing moving forward in real life. Listeners are guided through how to approach the next 12 months with confidence by committing to consistency, optimisation, and reflection rather than constant reinvention. Chontelle highlights that momentum comes from strengthening what already exists, not from chasing new ideas, and that true scaling feels calm, controlled, and intentional. This episode is for business owners who are ready to stop second-guessing their marketing, trust their plan, and lead their growth like a strategic CEO. It serves as both a conclusion to the series and a practical reset for the year ahead.

    13 min
  4. 86. The Marketing Playbook (Part 6): Scaling Your Business with Strategic Optimisation

    FEB 8

    86. The Marketing Playbook (Part 6): Scaling Your Business with Strategic Optimisation

    In Part 6 of the Head of Marketing series on Six Figure Systems, Chontelle Fossey brings the full framework together by showing eCommerce business owners how to scale their marketing without adding chaos, complexity, or pressure. This episode focuses on optimisation as the natural next step after planning, systemising, and establishing a weekly rhythm. Chontelle explains that scaling is not about doing more, trying new tactics every month, or constantly changing direction. Instead, it is about maximising what is already working, refining what shows potential, and intentionally letting go of what is no longer serving the business. She reinforces the importance of using the 12-month marketing blueprint as the anchor for all decisions, rather than reacting to short-term results or emotions. The episode revisits the attraction, nurture, and conversion framework, showing how each month in the year has a specific job to do. Chontelle walks listeners through how to review performance at the end of each month based only on that month’s primary focus, rather than judging success purely on revenue. This approach creates clarity, reduces overwhelm, and makes marketing data feel useful instead of stressful. A core theme of the episode is the optimisation loop of review, decide, execute, and measure. Chontelle breaks down how to use this loop to make confident decisions about what to amplify, what to refine, and what to drop, ensuring marketing efforts become more effective over time rather than more complicated. She emphasises that changing one thing at a time is what allows business owners to learn from their data and build momentum without losing control. By the end of the episode, listeners are encouraged to see marketing as a long-term system rather than a series of disconnected campaigns. This episode is designed to help eCommerce founders approach growth with confidence, discipline, and clarity, using optimisation to create steady momentum throughout the year instead of relying on constant reinvention.

    18 min
  5. 85. The Marketing Playbook (Part 5): The Weekly Marketing Operating Rhythm

    FEB 1

    85. The Marketing Playbook (Part 5): The Weekly Marketing Operating Rhythm

    In Part 5 of the Head of Marketing Series on Six Figure Systems, Chontelle Fossey brings strategy into real life by showing eCommerce business owners how to translate their 12-month marketing blueprint into calm, repeatable weekly execution. This episode follows naturally from the previous conversations around ownership, metrics, long-term planning, and systems. Chontelle explains why marketing often feels chaotic even when there is a solid plan in place, and how the missing link is usually a lack of weekly intent. Without this layer, business owners tend to fall back into reactive decision-making, random activity, and constant second-guessing. Chontelle introduces the concept of weekly focus as the bridge between monthly strategy and day-to-day action. Rather than planning tasks or content in advance, she encourages listeners to decide what each week is in service of, based on the primary monthly focus of attraction, nurture, or conversion. This shift allows marketing to feel intentional and aligned, without becoming overwhelming or time-consuming. The episode also outlines a simple weekly marketing operating rhythm designed to remove decision fatigue and support consistency. Chontelle walks listeners through how to review key metrics, make a small number of focused decisions, execute without overcomplicating tasks, and measure progress in a way that supports learning rather than judgement. She reinforces that consistency, not intensity, is what drives long-term growth and predictable results. Listeners are guided to see how this weekly rhythm supports their email sales system, increases returning website visits, and naturally improves conversion over time. Chontelle also addresses how to maintain momentum during busy weeks, explaining that keeping the rhythm intact, even in a simplified form, is what prevents marketing from stalling. This episode is designed for eCommerce founders who want marketing to fit into real life, rather than compete with everything else in the business. By the end of the episode, listeners will understand how to lead marketing with clarity and confidence at a weekly level, without falling back into overwhelm or reactive behaviour.

    21 min
  6. 84. The Marketing Playbook (Part 4): Always-On Revenue Systems

    JAN 27

    84. The Marketing Playbook (Part 4): Always-On Revenue Systems

    In Part 4 of the Marketing Playbook Series on Six Figure Systems, Chontelle Fossey breaks down the missing piece behind “random” sales months: an email sales system that supports the real customer journey. This episode reframes email marketing as more than newsletters or occasional sends. Chontelle explains why email has one of the highest ROIs in marketing, but only when there’s a strategy behind the sends, and how an always-on email system can create reliable, predictable revenue without needing constant launches, promos, or more effort every week. Listeners will learn why most customers don’t buy on their first visit, how email supports repeat website visits (which naturally improves conversion), and what foundational components make email your most sustainable sales channel. In this episode, you’ll learn: Why “more sales” isn’t a strategy, and why systems create predictability The real customer journey (and why most brands market as if it’s only two steps) Why people typically need multiple website visits before they buy How email supports know-like-trust, repeat visits, and conversions Why email should be driving a meaningful portion of total eCommerce revenue when set up properly What Chontelle covers: the core components of an email sales system This episode outlines the “always-on” foundation that allows sales to happen more consistently, including: Retention: converting website visitors into subscribers (so they don’t walk in the front door and straight out the back) Nurture: building trust through a strategic welcome flow that handles objections and reinforces value Conversion: sending click-worthy emails that drive repeat website visits and consistent sales Rather than relying on social algorithms or paying repeatedly to re-acquire the same traffic, this approach positions email as the channel that brings people back — again and again — in a way that supports real buying behaviour. Connect with Chontelle: If listeners want Chontelle’s support to build an email sales system that creates sustainable, systemised growth, they can: 👉 DM Chontelle on Instagram @chontellefossey with the word “SYSTEM” Chontelle will send details of her upcoming bootcamp - Build your Email Sales System Bootcamp and add them to the next bootcamp waitlist, so that they don't miss out.

    25 min
  7. 83. The Marketing Playbook (Part 3): Your 12-Month Marketing Blueprint

    JAN 11

    83. The Marketing Playbook (Part 3): Your 12-Month Marketing Blueprint

    In Part 3 of the Marketing Playbook Series, Chontelle Fossey helps eCommerce business owners step out of reactive marketing and into long-term, strategic planning. Building on the foundations of ownership (Part 1) and metrics (Part 2), this episode walks listeners through how to create a 12-month marketing blueprint, without diving into tactics, content calendars, or day-to-day execution. Chontelle explains why most marketing feels overwhelming when business owners only look at the current week or month, and how zooming out to a full-year view instantly creates clarity, calm, and better decision-making. This episode emphasises the importance of using last year’s performance data as an input, not a limitation, and introduces a simple framework for assigning each month a clear marketing focus based on attraction, nurture, or conversion. In this episode, you’ll learn: Why a 12-month view removes urgency and overwhelm from marketing How to use last year’s month-by-month performance to plan more intelligently What a marketing blueprint is and what it is not The three types of marketing months every eCommerce brand needs Why deciding what and when matters before worrying about how The three marketing focuses covered: Attraction: increasing visibility and demand Nurture: building trust and repeat website visits Conversion: driving revenue through launches or promotions Listeners are guided to assign just one primary focus per month, creating structure without pressure. Tangible actions to take this week: Review last year’s revenue month-by-month and identify patterns Create a simple 12-month view of the year ahead Assign each month a primary marketing focus: attraction, nurture, or conversion Sense-check the flow of the year to ensure balance Write one sentence per month clarifying what marketing is focused on and why These actions are designed to help listeners build a calm, realistic plan that supports growth — without locking them into rigid tactics. What’s coming next in the series: In Part 4, Chontelle introduces the always-on marketing systems that support sales year-round and explains how these systems reduce pressure during conversion-focused months. This episode is ideal for eCommerce founders who want to stop reacting, start leading, and build a marketing plan that actually fits real life. Connect with Chontelle Connect on Instagram Want Chontelle's support this year? Book a FREE Roadmap call to see how Chontelle could support you

    19 min
  8. 82. The Marketing Playbook (Part 2): The Numbers Behind Predictable Growth

    JAN 5

    82. The Marketing Playbook (Part 2): The Numbers Behind Predictable Growth

    In Part 2 of the Marketing Playbook Series, Chontelle Fossey breaks down the numbers that truly matter in an eCommerce business and why tracking the wrong metrics (or none at all) is one of the fastest ways to feel overwhelmed, reactive, and stuck. This episode is designed to help eCommerce founders move away from vague goals like “I want more sales” and instead understand that eCommerce growth follows a clear, measurable formula. Chontelle explains how revenue is driven by three core inputs - traffic, conversion rate, and average order value and how strengthening even one of these can positively impact the bottom line. She also introduces the concept of stepping-stone goals, helping listeners sense-check whether their current targets are actually aligned with the bigger outcome they want to achieve. In this episode, you’ll learn: Why “more sales” is not a strategy and what to focus on instead The simple eCommerce formula behind predictable revenue The three areas every Head of Marketing must measure: attraction, nurture, and conversion Why improving returning visitor rate naturally lifts conversion without needing more traffic Why tracking metrics weekly (not monthly) leads to calmer, more confident decision-making The key metrics discussed in this episode: Website traffic Conversion rate Average order value Returning visitor rate These metrics act as leading indicators — helping business owners identify what to strengthen before revenue becomes inconsistent. Tangible actions to take this week: Clearly define the primary outcome being worked toward (beyond “more sales”) Identify whether the biggest opportunity lies in attraction, nurture, or conversion Commit to tracking traffic, conversion rate, and average order value weekly Add returning visitor rate as a nurture metric to measure trust and brand momentum Ensure every marketing activity has a clear purpose and a metric attached to it What’s coming next in the series: In Part 3, Chontelle walks through how to map marketing activity for the year, ensuring every campaign, piece of content, and email aligns with the metrics and stepping stones identified in this episode. Ready for personalised support? If marketing still feels unclear or disconnected from revenue, Chontelle offers 1:1 Marketing Roadmap Calls to help eCommerce business owners: identify their biggest growth levers prioritise what actually matters and build a clear, achievable marketing plan Book a roadmap call here: Click here. Connect with Chontelle If this episode sparked questions or clarity, listeners are invited to DM Chontelle on Instagram: 👉 @chontellefossey

    27 min
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5
out of 5
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About

In the Six Figure Systems podcast, host and successful e-commerce business owner, Chontelle Fossey, shares how she turned her side hustle into a six-figure business, through focussed marketing, automated systems, mindset and strategy. If you’re looking to scale your sales, earn more and do less, this is the podcast that will equip you with the intel and confidence, to take your brand to a whole new level.

Information

  • Creator
    Chontelle Fossey
  • Years Active
    2024 - 2026
  • Episodes
    90
  • Rating
    Clean
  • Copyright
    © 2026 Chontelle Fossey
  • Show Website
    Six Figure Systems

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