Makes You Wonder

Wondercraft

Welcome to Makes You Wonder, a podcast that explores the infinite landscapes of human creativity and how it's being transformed before our very eyes. In each episode our host, Oskar Serrander, speaks to creators, storytellers, marketers, artists and entrepreneurs, uncovering the secrets behind their ability to harness creativity and bring their visions to life. In an era where AI is rapidly influencing every aspect of society, Makes You Wonder examines the relationship between human creativity and artificial intelligence, exploring the good, the bad, and how it hinders and enables our creative, human pursuits. With 20 years in media and tech, Oskar's journey from a student radio host to platforms like Spotify, IHeartMedia, and Acast has been fueled by a love for the art of storytelling. He has always yearned to recapture the creative spark that first drew him to audio. This podcast has been a long time coming. Follow the show on YouTube, Spotify, Apple or wherever you find your podcasts. Makes You Wonder is produced and published by Wondercraft, the AI-powered audio studio for brands and creative teams. Learn more and try for free at www.wondercraft.ai Hosted on Acast. See acast.com/privacy for more information.

  1. 05/08/2025

    How Boots stays culturally sharp at 176 years old w/ Peter Markey

    Welcome back to Makes You Wonder - the podcast for marketers, creators, and optimists building at the edge of brand and AI.In this episode, Oskar is joined by Peter Markey, Chief Marketing Officer at Boots, one of the UK’s most iconic and enduring retail brands. Peter shares a refreshingly human take on how legacy brands can keep pace with culture, tech, and AI - without losing their soul.From embracing virtual production and personalization to drawing the line on AI-generated models in health and beauty, Peter is clear-eyed about the opportunities and limits of tech in creative work. He also unpacks how improv comedy helped him unlock creativity as a leader, and why soul, emotion, and human connection still matter more than ever in marketing.In the episode:👢 Why “Good old Boots” had to become “Wow Boots”👢 How to embed innovation without losing trust👢 The real job of a CMO today - and how Peter runs a 150-person team👢 Where AI helps most: from creative scaling to Co-Pilot-assisted job descriptions👢 Why marketers should watch The Mandalorian and Pixar as creative inspiration👢 Practical advice for CMOs on applying AI without losing your teamPeter also gets personal about: Why Star Wars changed his lifeHow improvisation reshaped his leadershipThe future he’s manifesting for AI in marketing

    35 min

  2. 04/28/2025

    How to tell better brand stories w/ Arthur Tindsley

    Welcome, dear listeners, to Makes You Wonder! In this episode, Oskar is joined by creative technologist and POGO Agency founder Arthur Tinsley, whose work sits at the intersection of technology, storytelling, and innovation. Arthur shares a fresh, honest take on how creative tech can move beyond buzzwords—drawing on work like siren-detecting ad campaigns and personalized AI-powered content for Snickers to show how technology can create emotional resonance, utility, and meaning. In the ep: ⚡ Why “innovation” isn’t just about new tools—it’s about new ways of thinking ⚡ The importance of starting with insight, not tech ⚡ How to avoid gimmicks and build campaigns with emotional impact ⚡ The rise of “taste” and curation as creative superpowers ⚡ Why democratization of tools will reshape brand storytelling in 2025 Arthur also shares the behind-the-scenes stories behind some powerful work: The Ben Kinsella Foundation Campaign – Using machine learning to detect sirens in real-time and connect with audiences on the trauma of knife crime:Link: https://pogo.agency/work/ben-kinsella-foundation/ Snickers x José Mourinho AI Campaign – A hyper-personalized branded experience using generative video and humor to drive reach and engagement Link: https://pogo.agency/work/snickers/ Where to Find Arthur 🌐 Website: https://www.pogo.agency 💼 LinkedIn: Arthur Tinsley Media References Ben Kinsella Foundation CampaignSnickers AI x José Mourinho (or drop link if available)Brickit App – AI for LEGO remixesMidjourney

    36 min

  3. 01/30/2025

    How to Build a Creative Career in the AI Era w/ Nate Fox

    Welcome to Makes You Wonder! On this ep, Oskar catches up with creative leader Nate Fox to talk about how process, experimentation, and technology work together to fuel creativity. With experience spanning Wells Fargo, Robinhood, and even the creator economy at Mr. Beast’s headquarters, Nate offers a unique perspective on how ideas are brought to life. They discuss: ⚡ How side projects act as sandboxes for creative experimentation ⚡ Why limitations are essential for sparking innovation ⚡ The growing role of micro-creators and niche content in branding ⚡ Practical strategies for leveraging AI to enhance creative collaboration ⚡ Nate’s “just add value” philosophy for building a standout career Whether you’re a creative professional, marketer, or someone curious about the future of storytelling, we’re sure you’ll love this one. Media References Focus (Harvard Business Review series) The Diary of a CEO podcast Robinhood’s “This Week in Crypto” series Wells Fargo campaigns Mr. Beast

    57 min

  4. 01/16/2025

    Amplified Imagination & Creative Conflict w/ Tay Guan Hin

    This time on Makes You Wonder, Oskar sits down with Tay Guan Hin— award-winning creative director, speaker, and the author of Collide: Embracing Conflict to Boost Creativity. From his work with global brands to fostering creative growth in emerging markets, Tay shares how curiosity and conflict drive the most impactful ideas. The conversation covered a lot of ground: 💚 How AI is reshaping creativity and becoming “Amplified Imagination” 💚 Why creative conflict is key to unlocking great ideas 💚 The role of curiosity and collaboration in building a standout career 💚 Insights from bringing creative innovation to markets like Mongolia Guan’s unique perspective combines decades of hands-on creative leadership with a forward-looking optimism about the role of AI in amplifying human potential.

    1h 1m

  5. 01/03/2025

    Navigating AI’s Impact on Journalism w/ Chloé Sondervorst

    In this episode, Oskar welcomes Chloé Sondervorst, a radio producer at CBC/Radio-Canada and digital media creator, to discuss the intersection of AI, storytelling, and public media. Chloé shares her journey from studying philosophy and East Asian studies to becoming a leading voice on technology and its impact on society, with a focus on younger audiences. We explore: • How AI can enhance journalism and storytelling • The balance between human creativity and AI tools • Why public media must evolve to serve diverse, modern audiences • The role of philosophy in understanding technological change • How creativity flourishes when we embrace imperfection Chloé also shares her thoughts on AI’s potential to create community and meaningful experiences, her experiments with TikTok, and the challenges of fostering curiosity in a media landscape that’s constantly shifting. If you’re fascinated by the crossroads of technology, creativity, and media—or curious about how to navigate the new age of AI-driven storytelling—this episode is for you.

    1h 5m

  6. 12/21/2024

    How AI is changing filmmaking w/ Gabe Michael

    In this episode, Oskar sits down with Gabe Michael—filmmaker, educator, and Executive AI Producer at Edelman—to explore how AI and technology are reshaping the world of storytelling, filmmaking, and the creator economy. Gabe shares his fascinating journey from cutting high school football highlight reels to working with major brands like Netflix and Sony, all while embracing new technologies to push creative boundaries. They explore: How AI is democratizing filmmaking and unlocking new opportunities Why taste and ideas are the ultimate competitive advantages in a world of endless content The balance between creativity and business in the creator economy Why the next wave of immersive storytelling is closer than you think The role of tools like Runway, Luma, and Adobe Firefly in shaping the future Gabe also reflects on how the rise of generative AI mirrors past technological shifts, and why he’s optimistic about the jobs and possibilities that will emerge for creators in this new era. Whether you’re a filmmaker, marketer, or just curious about the intersection of creativity and technology, this episode’s full of insights you won’t want to miss.

    1h 4m

  7. 12/04/2024

    Rethinking Work, AI, and Creativity w/ Cortney Harding

    In this episode, Oskar sits down with Cortney Harding, CEO, creator, lecturer, and author, to explore the future of work, creativity, and technology. Cortney shares her unique perspective on navigating the modern labor market, from the challenges of creative entrepreneurship to the opportunities AI presents for reshaping industries. We explore: Why creativity is the ultimate skill of the future How AI can improve, not destroy, creative work Why being strategic with your time is essential in today’s labor market How boredom and curiosity fuel innovation Why immersive technologies need more than cutting-edge devices—they need stories Cortney also reflects on how education, parenting, and technology are shaping the next generation of creators, and why we need to rethink everything from how kids learn to how companies operate. Whether you’re a creative professional grappling with change or someone curious about what’s next for the modern workplace, you’ll want to give this episode a listen.

    58 min

  8. 11/22/2024

    Creative Liberation in the Age of Collective Intelligence w/ Jenny Nicholson

    Meet Jenny Nicholson - AI pioneer, creative provocateur, and self-proclaimed "AI psychologist." After spending 20 years in traditional advertising, Jenny now pushes the boundaries of what's possible with large language models and artificial intelligence. But not in the way you might expect. In this episode of Makes You Wonder, Jenny shares a radically optimistic and deeply human perspective on AI. Rather than viewing AI as a threat to creativity, she sees it as collective intelligence - a tool that allows us to tap into the patterns of human knowledge and expression in entirely new ways. We explore: Why treating AI as a "human simulator" rather than a tool changes everything How being more authentically human becomes your superpower in an AI world Why the "ideas are cheap" mantra is being turned on its head The difference between using AI and being an end user How creatives can "surf the wave" of AI rather than watch from the shore Why art history majors might be better equipped for AI than computer scientists The importance of play and experimentation in shaping the future of creativity From building existential crisis vending machines to creating quantum digital magpies, Jenny demonstrates how AI can amplify rather than replace human creativity. This conversation isn't about AI taking jobs - it's about how creative humans can harness collective intelligence to bring more ideas to life. Whether you're a creative professional nervous about AI's impact on your industry, or simply curious about a more optimistic view of our technological future, this episode offers a fresh perspective on what it means to be creative in the age of AI.

    1h 15m
See All (17)

Ratings & Reviews

3.7
out of 5
3 Ratings

About

Welcome to Makes You Wonder, a podcast that explores the infinite landscapes of human creativity and how it's being transformed before our very eyes. In each episode our host, Oskar Serrander, speaks to creators, storytellers, marketers, artists and entrepreneurs, uncovering the secrets behind their ability to harness creativity and bring their visions to life. In an era where AI is rapidly influencing every aspect of society, Makes You Wonder examines the relationship between human creativity and artificial intelligence, exploring the good, the bad, and how it hinders and enables our creative, human pursuits. With 20 years in media and tech, Oskar's journey from a student radio host to platforms like Spotify, IHeartMedia, and Acast has been fueled by a love for the art of storytelling. He has always yearned to recapture the creative spark that first drew him to audio. This podcast has been a long time coming. Follow the show on YouTube, Spotify, Apple or wherever you find your podcasts. Makes You Wonder is produced and published by Wondercraft, the AI-powered audio studio for brands and creative teams. Learn more and try for free at www.wondercraft.ai Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    Wondercraft
  • Years Active
    2024 - 2025
  • Episodes
    17
  • Rating
    Explicit
  • Copyright
    © Wondercraft
  • Show Website
    Makes You Wonder