A Word About Our Sponsor:We have a special thank you to give to our sponsor, GetCito. GetCito is doing some truly groundbreaking work in the world of AI content, and we're incredibly grateful for their support of the podcast. They’re providing essential tools that help brands like yours monitor how their content is appearing and performing on cutting-edge platforms like ChatGPT and Google AI Overview. With the rise of these generative AI engines, it’s more critical than ever to understand how your brand is represented. GetCito is at the forefront of this, offering advanced solutions for what's being called Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). In fact, they’re helping businesses master this new landscape—ensuring their message is clear, consistent, and optimized for these powerful AI-driven platforms. So, a big thank you to GetCito for making this podcast possible. We highly recommend checking them out if you’re looking to stay ahead of the curve in this rapidly evolving digital world.You can find more information about them at www.getcito.com. AI is changing marketing fast, but tools alone won’t save you. In this powerhouse Season 2 opener of the Yes Users Podcast, we dive deep into what actually drives marketing performance in 2026. Host Avinash Tripathi sits down with Vikas Jain, author, strategist, and co-founder of Marastu and Perfozi. To unpack the real intersection of AI, marketing psychology, performance KPIs, and accountability. This episode goes beyond trends and tactics to focus on what separates average marketers from high performers in the AI-first era. In this episode, you’ll learn: • Why AI won’t replace marketers, but poor strategy will • How buyer behavior has shifted in 2025–2026 • The move from marketing volume to marketing precision • Why accountability matters more than agencies or tools • How to measure SEO and performance marketing when results take time • The biggest hiring mistakes founders make in marketing • Why writing books, building courses, and sharing knowledge creates long-term authority Whether you’re a founder, marketer, student, or growth professional, this conversation will help you think sharper, plan smarter, and execute with clarity in a performance-driven world. 💬 What’s one marketing belief you think will be outdated by 2026? Drop your thoughts in the comments, we’d love to hear your perspective. 👍 If this episode helped you, follow the show for weekly conversations on AI, user behavior, and performance-led growth. 🎧 Press play and level up your marketing mindset.
