Women in Leadership - A Podcast Series by LANDED

LANDED
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Let's delve into the inspiring journeys of women leaders as they master the challenges of motherhood, work, diversity, inclusion, and entrepreneurship.

  1. Leveraging Marketing Strategies for Business Growth and Diversity

    07/12/2024

    Leveraging Marketing Strategies for Business Growth and Diversity

    Discover insights into marketing and leadership with Christina Clarke, Chief Marketing Officer at BAMarketing Co. The conversation centers around the concept of the impostor phenomenon and its impact on women in leadership, especially in the food service industry. Christina shares her journey from operations at Taco Bell to high-level marketing roles, emphasizing the importance of identifying and nurturing potential in employees. The discussion also covers the essential balance between brand purity and general management in marketing, highlighting strategies for creating impactful and culturally integrated marketing campaigns.

    50 min
  2. Driving DE&I Change: Effective Strategies in Hospitality Leadership

    07/03/2024

    Driving DE&I Change: Effective Strategies in Hospitality Leadership

    Explore the transformative power of diversity, equity, and inclusion (DE&I) within the hospitality industry. In this episode, Pamela Williams, Senior Director of Training at Krystal Restaurants, and Marshell Richards, Director of Franchise Field Operations at Zaxby's, discuss the importance of authentic leadership, the benefits of diverse perspectives, and the role of inclusive practices in creating a thriving workplace culture. Learn about actionable strategies and initiatives that have successfully fostered more equitable and inclusive environments, driving both employee satisfaction and business success.

    31 min
  3. Leveraging Marketing Opportunities for Success

    06/24/2024

    Leveraging Marketing Opportunities for Success

    Learn from Nichole Robillard, Chief Marketing Officer of Smokey Bones, as she shares her strategies for capitalizing on marketing opportunities in the hospitality industry. Nichole discusses her transition from an agency background to leading marketing for Smokey Bones, emphasizing the importance of local engagement, creative partnerships, and testing new ideas. She provides insights into successful campaigns like the Robert Irvine collaboration and a unique event with Red Bull, highlighting the impact of these initiatives on brand visibility and sales. Nichole also underscores the significance of internal collaboration and delivering consistent, high-quality customer experiences.

    42 min
  4. Transforming Customer Experience: Taziki's Marketing Strategies

    06/24/2024

    Transforming Customer Experience: Taziki's Marketing Strategies

    Dive into the dynamic marketing strategies that have propelled Taziki's Mediterranean Cafe to success. Julie Wade, Head of Marketing, shares insights on leveraging innovative promotions, adapting to consumer trends, and the significance of exceptional customer service. Discover how Taziki's balances tradition with modern culinary demands, the impact of third-party delivery on brand perception, and the unique in-store experience designed to foster customer loyalty and engagement.

    41 min
  5. The Evolution of Restaurant Marketing and Leadership

    06/24/2024

    The Evolution of Restaurant Marketing and Leadership

    Brandy Blackwell, VP of Marketing at Another Broken Egg Cafe, discusses her career journey, highlighting key experiences from her roles at Tijuana Flats, Focus Brands, and Duncan. She emphasizes the importance of cross-functional collaboration, seizing marketing opportunities, and understanding customer needs. Brandy shares insights on successful campaigns, the impact of digital transformation, and strategies for balancing work-life dynamics. She also talks about fostering a supportive workplace culture and the significance of mentorship in advancing women's leadership in the industry.

    48 min
  6. Addressing Bias and Promoting Inclusion in Hospitality

    06/06/2024

    Addressing Bias and Promoting Inclusion in Hospitality

    In this enlightening episode, Lauren Selman and Cristal Ghitman dive into the critical issues surrounding leadership within the hospitality industry. They discuss the structural biases that persist, the impact of microaggressions, and the importance of authentic initiatives for promoting diversity and inclusion. The conversation also highlights successful strategies and programs that support professionals in hospitality, the role of male allies, and the positive changes seen from deliberate efforts to elevate diverse voices to executive roles. Join us as we explore how the industry can continue to evolve and support inclusive leadership.

    48 min
  7. Transforming Restaurant Management with Innovative Approaches

    06/06/2024

    Transforming Restaurant Management with Innovative Approaches

    In this enlightening podcast episode, Lauren Fernandez, CEO and Founder of Full Course, delves into the transformative strategies reshaping the restaurant industry. With a rich background as an attorney specializing in product commercialization and a seasoned restaurant operator, Lauren offers a unique perspective on nurturing early-stage restaurant brands. She discusses the significant challenges these brands face, such as securing capital and making strategic growth decisions, and highlights the educational gaps in the industry. Lauren's approach through Full Course—not only as an incubator and investor but also as an educator—aims to empower a diverse new generation of restaurant leaders by fostering an inclusive environment that prioritizes comprehensive training and equitable opportunities.

    58 min
  8. Shattering the Glass Ceiling: Farrah Scott's Leadership Journey in Hospitality

    06/06/2024

    Shattering the Glass Ceiling: Farrah Scott's Leadership Journey in Hospitality

    Join us as Farrah Scott, the CEO of Trapper's Sushi, shares her inspiring journey from starting as a server to ascending to the CEO role within 11.5 years. Her story highlights the transformative power of hard work, dedication, and seizing opportunities within the hospitality industry. Farrah discusses the significance of internal talent development, emphasizing Trapper's Sushi's commitment to nurturing leaders through their innovative Wingfield program. This initiative has successfully promoted over 30 employees from hourly positions to management roles, demonstrating the company's investment in employee growth and engagement. Through her leadership, Farrah champions the idea that hospitality careers offer profound opportunities for personal and professional development, challenging the perception of industry limitations and showcasing the potential for remarkable career trajectories.

    35 min
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Let's delve into the inspiring journeys of women leaders as they master the challenges of motherhood, work, diversity, inclusion, and entrepreneurship.

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