The Value of Recruitment Podcast with Jon Brooks

Jon Brooks

Hosted by Founder and Pricing Consultant Jon Brooks, The Value of Recruitment Podcast features interviews with leading recruiters and helps ambitious recruitment leaders and owners establish their own value.

  1. Jun 9

    Becoming a magnet - with Vicky Short

    Vicky Short, former CEO of Randstad UK & Ireland and now an advisor to recruitment leaders talks about the shift to winning more interesting work, and how recruiters can add value by acting as consultants to their clients. Discover how to stand out by truly specialising in your market and the challenges of saying no to work that doesn’t fit your strategy. Vicky also explains how recruitment leaders need to be a magnet, attracting clients, candidates and consultants in order to build a high value business. To learn more about recruitment pricing, sign up for the Added Value newsletter from Jon Brooks here.  The Value of Recruitment Podcast is sponsored by Atlas. To learn more about how Atlas is creating an AI platform that helps recruitment agencies generate more placements with less effort, visit ⁠recruitwithatlas.com.⁠ Chapters 00:00 The Value of Recruitment 03:24 The Role of AI in Recruitment 06:07 Internal Talent Teams vs. External Recruiters 08:49 Building Partnerships with Internal Teams 11:29 Standing Out in a Crowded Market 14:23 Defining Strategy and Focus 19:54 Confidence in Value and Growth 23:05 The Magnet Analogy in Recruitment 24:28 Evolving Recruitment Services 26:03 Advisory Services in Recruitment 27:48 Understanding Client Needs 30:23 The Value of Strategic Questions 32:04 The Future Skills Landscape 34:04 Recruiters as Strategic Advisors 35:41 Leveraging AI in Recruitment 37:32 The Role of Specialists in Recruitment 39:08 Coaching Recruitment Leaders 42:30 Collaboration in the Recruitment Industry 44:18 Top 3 Takeaways LinkedIn: https://www.linkedin.com/in/victoria-short-1454861b/

    45 min

  2. May 14

    The value of talent intelligence - with Sam Fletcher

    Sam Fletcher, head of Talent Intelligence at Coca-Cola HBC, shares his expertise on talent intelligence, its strategic importance, and how recruitment can be more valued through data-driven insights. Discover practical approaches to supporting clients with your insights, influencing the right people, and the future role of AI in recruitment. Key moments: "A good game of football is one where you don't notice a referee" "AI will change recruitment, but human engagement remains key" "Making data meaningful creates real value in recruitment" To learn more about recruitment pricing, sign up for the Added Value newsletter from Jon Brooks here.  The Value of Recruitment Podcast is sponsored by Atlas. To learn more about how Atlas is creating an AI platform that helps recruitment agencies generate more placements with less effort, visit ⁠recruitwithatlas.com.⁠ Chapters 00:00 The Value of Recruitment 03:04 Influencing Stakeholders in Recruitment 05:43 Understanding Talent Intelligence 08:57 The Role of Talent Intelligence in Recruitment 11:47 Human vs. Open Source Intelligence 14:53 Battle Cards: A New Approach to Talent Intelligence 17:39 Agency Insights and Value Additions 20:57 The Unique Value of Recruitment Agencies 23:38 Differentiating Agencies in the Talent Market 27:08 AI and Accessible Intelligence in Recruitment 30:20 The Future of Recruitment: Human vs AI 30:47 The Role of Technology in Recruitment 38:48 Adding Value Through Data in Recruitment Sam Fletcher on LinkedIn - https://www.linkedin.com/in/samuelfletcher/ Battle Cards in Sales and Recruitment - https://www.saleshacker.com/battle-cards/

    53 min

  3. Apr 23

    Pushing the envelope - with Jacob Stripling

    Innovative recruitment founder Jacob Stripling shares his unique approach to recruitment, emphasizing the importance of the right people, innovative strategies, and giving value without strings attached.  Discover how his company stands out in a competitive industry by pushing the envelope and helping clients and candidates to go deeper in selling themselves To learn more about recruitment pricing, sign up for the Added Value newsletter from Jon Brooks here.  The Value of Recruitment Podcast is sponsored by Atlas. To learn more about how Atlas is creating an AI platform that helps recruitment agencies generate more placements with less effort, visit ⁠recruitwithatlas.com.⁠ Chapters 00:00 Introduction and the Value of Recruitment 00:59 The Importance of the Right People in Business 02:11 Creating a Positive Work Environment 03:18 Decision-Making with the Right Team 04:24 Execution Over Strategy in Business Success 04:57 Standing Out in Recruitment Industry 06:09 Differentiating Through Value and Innovation 07:54 The Power of Giving Value Without Strings 09:00 Pricing and Perceived Value in Recruitment 09:59 Building Trust and Long-Term Relationships 11:27 Innovating with New Platforms and Tools 12:54 Authentic Company Culture and Employee Stories 13:56 Using Data and AI to Improve Recruitment 17:14 Examples of Innovation and Lessons Learned 20:36 The Role of Autonomy and Creativity 22:56 Deepening Candidate and Client Understanding 27:29 Genuine Acts of Kindness in Business 29:50 Authentic Differentiation in Recruitment 33:49 The Impact of Company Culture on Recruitment 37:40 Pricing Strategies and Value Perception 42:40 Future Trends and Embracing Change 44:16 Encouragement to Innovate and Dream Big Jacob Stripling's LinkedIn - https://www.linkedin.com/in/jacob-stripling-bb143594/

    46 min

  4. Mar 24

    Being part of the inner circle - with David Wolstenholme

    Recruitment branding expert David Wolstenholme shares his perspectives on the value of recruitment, how recruiters can stand out, and the power of becoming part of your clients’ inner circle. Discover practical tips on positioning yourself as a premium service, building trust, and playing the long game in recruitment. To learn more about recruitment pricing, sign up for the Added Value newsletter from Jon Brooks here.  The Value of Recruitment Podcast is sponsored by Atlas. To learn more about how Atlas is creating an AI platform that helps recruitment agencies generate more placements with less effort, visit ⁠recruitwithatlas.com.⁠ Key topics The importance of recruitment as a strategic serviceHow recruiters can articulate their value and stand outBuilding deep, trusted relationships with clientsThe role of branding and positioning in recruitment successThe long-term mindset for sustainable growth "Branding turns recruitment into a premium service" "Focus on fewer, higher-value clients for better results" Chapters 00:00 The Importance of Recruitment 02:46 Perceptions and Value in Recruitment 05:59 Long-Term Relationships in Recruitment 08:52 Articulating Value and Differentiation 11:43 Branding and Positioning in Recruitment 20:40 Investing in Brand Strategy 24:59 The Evolution of Cold Calling in Recruitment 30:41 Enhancing Recruitment Value for Clients 40:10 Collaboration Over Competition in Recruitment

    48 min

  5. Mar 11

    Distinctively strategic - with Sharon Newey

    Jon Brooks speaks with Sharon Newey, managing director of Super Fast Recruitment, about the importance of being distinctive in your market, and how a changing landscape has influenced the way we need to stand out from the growing crowd. They discuss how recruiters offer so much more than just hiring support, and the need to position yourself in a way that you are seen as a strategic advisor. Sharon also shares her experiences working in the pharma industry and the parallels she sees in the changing world of recruitment.  To learn more about recruitment pricing, sign up for the Added Value newsletter from Jon Brooks here.  The Value of Recruitment Podcast is sponsored by Atlas. To learn more about how Atlas is creating an AI platform that helps recruitment agencies generate more placements with less effort, visit ⁠recruitwithatlas.com.⁠ Chapters: 00:00 Introduction 02:24 The Value of Recruitment in the Economy 03:52 The Changing Landscape of Recruitment 06:04 The Role of Risk Management and DEI 08:20 Building a Personal Brand in Recruitment 10:01 Standing Out in a Competitive Market 11:53 Marketing Strategies for Small Businesses 14:13 The Power of Personal and Company Branding 16:36 Sharing Knowledge to Build Visibility 18:18 Aligning Services with Market Needs 21:25 Innovative and Bold Marketing Tactics 24:02 Expanding Service Offerings and Client Support 26:58 Positioning as a Strategic Advisor 30:10 The Importance of Boldness and Differentiation 34:07 Adapting to Market Changes and Opportunities 37:58 Overcoming Challenges and Staying Visible 41:49 Being Bold and Taking Risks 43:41 Unique Approaches to Guarantees and Pricing 47:56 Lessons from the Pharma Industry 55:57 Applying Pharma Lessons to Recruitment 59:44 Final Thoughts and Key Takeaways

    1h 3m

  6. Feb 24

    Overcoming limiting beliefs around pricing - with Greg Fischer

    Jon Brooks speaks with Greg Fischer, the founder of Well Oiled Machine, about the challenges of selling a high-value service that is historically perceived as cheap. Greg shares his pricing journey and how he’s overcome limiting beliefs around rates and retainers, and now sees charging a premium as a selling point in itself. They talk about how Greg combined world class processes and creativity - not always two concepts that sit well together - to make his former agency stand out in a highly competitive market. Greg is also really honest about the mistakes he’s made along the way, including how he used to hire for himself, and how he’s used those lessons to make his business stronger.  Takeaways Recruitment is not just about filling positions; it's about adding value.Intentional hiring is crucial for building a successful team.Creative outreach can significantly enhance client engagement.Pricing strategies should reflect the true value provided to clients.Demonstrating expertise can differentiate a recruitment agency from competitors.Offshoring can be a powerful tool for scaling recruitment efforts.Building trust with clients involves challenging their assumptions.A consultative approach can lead to better client relationships.Recruiters should focus on educating clients about market trends and best practices.The journey of pricing should align with the value delivered to clients. Chapters 00:00 The Value of Recruitment 02:32 Challenges in Recruitment Hiring 05:24 Building a Successful Recruitment Team 08:27 Creative Outreach and Client Engagement 11:28 Pricing Strategies in Recruitment 14:36 The Importance of Process and Creativity 17:20 Offshoring and International Hiring 20:26 Demonstrating Value to Clients 23:24 Changing Perceptions of Offshore Talent 26:25 Consultative Approach to Recruitment 29:16 Building Trust with Clients 32:02 The Journey of Pricing and Value 34:49 Maximizing Value in Recruitment 37:48 The Shift from Transactional to Consultative 40:24 Final Thoughts on Recruitment Value To learn more about recruitment pricing, sign up for the Added Value newsletter from Jon Brooks here.  The Value of Recruitment Podcast is sponsored by Atlas. To learn more about how Atlas is creating an AI platform that helps recruitment agencies generate more placements with less effort, visit ⁠recruitwithatlas.com.⁠

    55 min

  7. Feb 3

    Marketing our way to success - with Chelcie Harry

    Jon Brooks speaks with Chelcie Harry, VP of Marketing at Levin, about the critical role of marketing in recruitment. They discuss how effective branding and understanding client needs can lead to more inbound business and stronger client relationships. Chelcie emphasises the importance of specialisation and trust in differentiating from competitors, as well as the need for recruitment agencies to invest in marketing to navigate a competitive landscape. The conversation highlights the evolving nature of recruitment and the necessity of adapting marketing strategies to meet client expectations and industry changes. Takeaways Investing in marketing can simplify business operations.Understanding client needs is crucial for recruitment success.Branding significantly influences client choice.Specialisation helps differentiate from competitors.Building trust is essential for client commitment.Marketing strategies should focus on client pain points.Recruitment agencies must adapt to industry changes.Creating a positive client experience enhances loyalty.Effective branding can lead to more inbound business.Recruitment should focus on relationships, not transactions. Chapters 00:00 The Value of Recruitment 04:07 Marketing the Purpose of Recruitment 07:06 Standing Out in a Competitive Market 09:40 Specialisation and Speed in Recruitment 12:54 The Triangle of Good, Fast, and Cheap 15:48 Influencing Client Decisions through Branding 18:42 The Psychology of Recruitment Marketing 25:33 Exceeding Customer Expectations 30:45 Building Trust Through Commitment 37:32 Understanding Client Pain Points 44:17 The Role of Marketing in Recruitment 50:11 Investing in Brand for Long-Term Success 51:25 Top 3 Takeaways To learn more about recruitment pricing, sign up for the Added Value newsletter from Jon Brooks here.  The Value of Recruitment Podcast is sponsored by Atlas. To learn more about how Atlas is creating an AI platform that helps recruitment agencies generate more placements with less effort, visit ⁠recruitwithatlas.com.⁠

    53 min

  8. Jan 20

    Taking pride in recruitment - with Matthew Wragg

    Jon Brooks speaks with Matthew Wragg, CEO of Gattaca PLC, about the importance of taking pride in recruitment, and how the perception of our industry is changing - even down to how his dad talks about what his son does for a living. They talk about how Matt has created a unified brand identity, and the importance of understanding the ‘why’ before rolling out a big change in a business. Matt explains how large recruitment agencies can still be niche experts, how to balance standardised process and personal flair, and why he doesn’t believe in industrialising personality and emotional intelligence.  To learn more about recruitment pricing, sign up for the Added Value newsletter from Jon Brooks here.  The Value of Recruitment Podcast is sponsored by Atlas. To learn more about how Atlas is creating an AI platform that helps recruitment agencies generate more placements with less effort, visit ⁠recruitwithatlas.com.⁠ Takeaways The perception of recruitment is changing positively.AI can enhance recruitment processes but cannot replace personal connections.Building trust with clients is essential for success.Effective communication is key to demonstrating value in recruitment.A unified brand identity helps in establishing market presence.Fostering a positive company culture leads to better engagement.Balancing standardization with personal flair is crucial.Understanding client needs is fundamental to providing value.Emotional intelligence cannot be industrialized in recruitment.The cyclical nature of the market requires adaptability and resilience. Chapters 00:00 The Value of Recruitment 07:15 Building Trust and Authenticity in Recruitment 12:34 Creating a Unified Brand Identity 20:01 Choosing the Right Path in Recruitment 22:49 Scaling Recruitment in a Competitive Market 25:27 Navigating Change and Challenges in Recruitment 32:23 Understanding Value in Recruitment 35:47 Building Lasting Relationships in Recruitment 39:24 Pride in the Recruitment Profession 46:20 The Value of Recruitment 46:48 Personal Flair in Service Delivery 47:07 Top 3 Takeaways

    47 min
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Hosted by Founder and Pricing Consultant Jon Brooks, The Value of Recruitment Podcast features interviews with leading recruiters and helps ambitious recruitment leaders and owners establish their own value.

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