QBD Podcast: The Marketing Pow Wow

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The QBD Marketing Pow Wow is your go-to podcast for expert advice on propelling your business to new heights. Hosted by Rich, QBD’s Head of Lead Generation, this podcast delves into a wide array of marketing topics, including SEO, digital marketing, websites, print, creative content, branding & design and video. Each episode features insight from QBD’s experts and successful clients who share their experiences and top tips for growing a business in today’s digital landscape. Whether you’re a business owner, manager or marketeer, The QBD Marketing Pow Wow will equip you with the knowledge and tools you need to unlock your business’s growth potential. Tune in to discover proven strategies, stay ahead of the curve and believe in more. Subscribe now.

  1. JAN 13

    Your Questions Answered: Conversion, Visibility and Long-Term Marketing Success

    In this episode of The Marketing PowWow, Rich Brown and Liam Maskell tackle the questions QBD's team hears most often in client meetings and strategy sessions. From understanding why your website matters to building landing pages that actually convert, this practical FAQ session covers the fundamentals every growing business needs to get right. Rich and Liam discuss the different types of websites, common landing page mistakes, and what separates high-performing pages from those that fail to deliver results. If you've ever wondered whether your website is working as hard as it should, or how to create focused pages that turn visitors into customers, this episode provides clear, actionable answers. All episodes of The Marketing PowWow are available at https://www.qbd.co.uk/powwow. Watch now, and don't forget to subscribe for future insights from The Marketing PowWow. Guest Bio: Liam Maskell is Head of Sales at QBD, where he works with growing businesses to identify their digital marketing needs and match them with tailored solutions. With extensive experience in consultative sales and client relationship management, Liam specialises in helping organisations understand how digital marketing strategies can support their growth objectives. His practical approach to sales focuses on listening to business challenges and translating them into actionable marketing plans that deliver measurable results. Mentioned Resources & Links: QBD Pulse: https://www.qbd.co.uk/pulse The Marketing PowWow podcast: https://www.qbd.co.uk/powwow Liam Maskell LinkedIn: https://www.linkedin.com/in/liammaskell24/ Chapters: 0:00 Introduction 1:10 Why is a good website important for your business? 2:31 What kinds of websites are there? 3:49 Landing Pages 4:27 Why have a landing page? 10:48 Why should social and search engines understand your website? 11:45 What are the technical things robots are looking for? 14:02 AI and Search 16:55 How can I check my website is being ranked by robots? 18:55 Once the website is live, why keep improving it? 28:59 How many social platforms should I be on, and how often to post? 30:41 What marketing budget should a business have? 31:26 Should I hire someone to do marketing? 32:00 What is the biggest mistake businesses make with their marketing? 33:17 What is EEAT 34:09 How to connect with Liam #DigitalMarketing #WebsiteOptimisation #LandingPages #LeadGeneration #MarketingStrategy

    35 min

  2. 12/17/2025

    The Social Shift: Why social media as we knew it, is dead

    Social media as we once knew it is over. With 83% of Facebook content and 93% of Instagram posts coming from sources you don't follow, algorithms and AI now decide what appears in your feed. In this episode of The Marketing PowWow, host Rich Brown (Head of Lead Generation at QBD) is joined by Liam Maskell (Head of Sales at QBD) to explore how businesses can thrive in this new landscape where feeds are built on preferences, not people. They reveal why "training the robots" through consistent, clear messaging is essential for visibility, and share practical strategies for turning social media activity into real business results. The discussion covers the shift from connection to consumption, the rise of AI-generated content, and introduces QBD's Pulse programme - an ongoing marketing framework that keeps businesses visible across search, social, and their own digital assets. All episodes of The Marketing PowWow are available at https://www.qbd.co.uk/powwow. Watch now, and don't forget to subscribe for future insights from The Marketing PowWow. Guest Bio: Liam Maskell is Head of Sales at QBD, where he leads business development and helps clients navigate the evolving digital marketing landscape. With a focus on strategic growth and digital transformation, Liam specialises in translating complex marketing concepts into practical business solutions. His expertise spans across helping businesses understand how to maintain visibility in algorithm-driven environments and building sustainable marketing momentum through integrated digital strategies. Mentioned Resources & Links: QBD Pulse Programme: qbd.co.uk/pulse Hashtags: #DigitalMarketing #SocialMediaStrategy #AIMarketing #AlgorithmOptimisation #ContentStrategy

    41 min

  3. 09/23/2025

    Scroll to Success: How to Solve the Social Media Puzzle

    Most businesses dive straight into posting on social media without laying the proper groundwork. They wonder why they're not seeing results. In this episode of The Marketing PowWow, host Rich Brown sits down with QBD Marketing Specialist Molly Sneath to uncover the essential foundations that successful social media strategies are built on. Molly reveals why most companies are approaching social media completely backwards and shares the strategic framework that actually drives business growth. From the profile mistakes that kill your reach before you even start, to the recent platform changes that caught everyone off guard, this conversation is packed with actionable insights that will transform how you think about social media. In this episode, you'll discover: Why your bio might be sabotaging your entire social media strategyThe content format maze and which types actually get results (hint: it's not what most people think)Instagram's game-changing July update that left businesses scrambling (and how to stay ahead next time)The surprising truth about posting frequency that could save you hours each weekWhen businesses should make the leap to paid social and the costly mistakes to avoidThe "leaky bucket" problem that's wasting your social media efforts (and how to fix it)Molly's essential pre-flight checklist before launching any social media strategy Whether you're struggling with organic reach, drowning in content creation, or wondering if paid social is worth the investment, Molly's expert insights will help you build a foundation that actually works. About Molly Sneath: Molly is a Marketing Specialist at QBD, where she manages social media strategies for dozens of clients across various industries. With hands-on experience in organic social media growth, content strategy, and platform optimisation, Molly helps businesses cut through the noise and build sustainable social media presences that drive real results. Connect with Molly on LinkedIn: https://www.linkedin.com/in/molly-sneath/ All episodes of The Marketing PowWow are available at https://www.qbd.co.uk/powwow. Watch now, and don't forget to subscribe for future insights from The Marketing PowWow. Hashtags: #SocialMediaStrategy #DigitalMarketing #SocialMediaMarketing #BusinessGrowth #ContentStrategy #MarketingPowWow #SocialMediaTips #DigitalStrategy #MarketingPodcast

    43 min

  4. 08/12/2025

    Marketing to Robots: The New Rules For Visibility in an AI-Driven World (Part 2)

    If your content isn’t built for AI, you’re falling behind. In Part 2 of this episode of The Marketing PowWow, Rich Brown continues the conversation with QBD’s SEO Director Paul Dyer to explore how AI, semantic structure, and Google’s E-E-A-T framework shape content performance in today’s search-first world. You’ll learn why technical SEO and brand trust now matter more than ever—and how to structure content that speaks to both algorithms and humans. In this episode: • How AI is changing content discovery and search behaviour • Best practices for AI-optimised structure (headings, semantic clarity, entity links) • Why AI-generated content alone won’t rank • Using schema markup, pillar pages and internal links to build authority • How to build credibility with Google’s E-E-A-T principles • Protecting your content trust score and avoiding AI-content pitfalls 📍 Chapter Markers: 0:00 Start 1:12 AI for Content Creation 10:32 Can I Do This with One Blog? 17:50 Connecting Entities Together 20:16 How Is Your Content Picked Up by AI Search? 26:20 AI Content Traps 29:31 Key Takeaways on Marketing to Robots Resources Mentioned: • Human Strategy in a Robotic World (Blog): https://www.qbd.co.uk/human-strategy-in-a-robotic-world/ • Google’s E-E-A-T Framework: https://www.qbd.co.uk/resources/eeat/ • Visibility-First Strategy Audit Quiz: https://www.qbd.co.uk/resources/visibility-first-strategy-audit/ Guest Bio: Paul Dyer is Director and SEO Specialist at QBD. He advises businesses on navigating algorithm changes, AI-era content visibility, and building long-term SEO resilience. LinkedIn: https://www.linkedin.com/in/paul-dyer-4300b812/ #AIinMarketing #EEAT #SEOContentStrategy #SchemaMarkup #SearchOptimisation All episodes of The Marketing PowWow are available at: https://www.qbd.co.uk/powwow Watch now, and don’t forget to subscribe for future insights from The Marketing PowWow.

    39 min

  5. 08/05/2025

    Marketing to Robots: The New Rules For Visibility in an AI-Driven World (Part 1)

    Before your audience can engage with your content, search engine algorithms decide whether it’s even seen. In Part 1 of this two-part episode of The Marketing PowWow, host Rich Brown (Head of Lead Generation at QBD) talks with SEO expert Paul Dyer (Director at QBD) about why visibility begins with the robots—not the readers. This episode explores how search engines crawl, rank, and index content in a world dominated by AI and algorithm-driven discovery. If your content isn’t structured for machines, it may never reach a human audience. In this episode: • What “marketing to robots” really means • How algorithms assess crawlability, indexability and search intent • The evolution of visibility—from Yellow Pages to AI-powered search • Four essential algorithm signals: technical, semantic, authority & behavioural • Why even great content stays invisible without the right foundations 📍 Chapter Markers: 0:00 Start 1:04 Introduction 1:46 Marketing to Robots 7:29 Your Content’s Journey 16:50 4 Key Signal Categories 29:11 Technical Aspects for Content Links mentioned: Visibility-First Strategy Audit | QBD Guest Bio: Paul Dyer is Director and SEO Specialist at QBD. He helps organisations optimise content for search engine visibility through technical excellence, strategic structure, and AI-era SEO insights. LinkedIn: https://www.linkedin.com/in/paul-dyer-4300b812/ #TechnicalSEO #ContentVisibility #SearchAlgorithms #MarketingStrategy #MarketingToRobots All episodes of The Marketing PowWow are available at: https://www.qbd.co.uk/powwow Watch now, and don’t forget to subscribe for Part 2 and future insights from The Marketing PowWow.

    48 min

  6. 07/09/2025

    More than words: Why tone of voice can make or break your marketing

    In digital marketing, we often focus so much on what to say that we forget about how we say it. Your tone of voice can make or break your brand's connection with customers – determining whether people see you as trustworthy and relatable, or just another faceless company. Join host Rich Brown, Head of Lead Generation at QBD, as he explores this crucial aspect of marketing with industry expert Jon Smart. What You'll Learn: 🎯 What tone of voice really means – The difference between brand voice and tone, and why businesses often overlook this powerful tool 🔗 The business impact – How the right tone builds genuine customer connections, differentiates you from competitors, and drives revenue 📝 Creating your brand voice – A step-by-step approach from understanding your audience to documenting your communications style 📱 Multi-platform strategy – How to adapt your voice across different digital channels while maintaining consistency and authenticity 📊 Testing and refinement – How to measure effectiveness, gather feedback, and continuously improve your tone of voice 🎨 Balancing creativity with brand integrity – When to experiment and how to stay true to your core voice while engaging your audience Meet Our Guest Jon Smart is Head of Content at QBD, where he helps brands develop and refine their tone of voice strategies. With years of experience working with businesses across various industries, Jon brings practical insights into how companies can authentically represent themselves online and build lasting customer relationships through effective communication. Whether you're a business owner looking to define your brand voice, a marketer wanting to improve customer connections, or an agency professional seeking to better serve your clients, this episode provides actionable strategies for creating a tone of voice that truly resonates. Listen & Subscribe 🎧 Main Podcast Page: https://www.qbd.co.uk/powwow 🍎 Apple Podcasts: https://podcasts.apple.com/gb/podcast/qbd-podcast-the-marketing-pow-wow/id1750875556 🎵 Spotify: https://open.spotify.com/show/5XcV86d8jldj9ImeVGhcUP 📻 Amazon Music: https://music.amazon.co.uk/podcasts/b429d319-7554-4c04-ae1d-c72453f5a4d2/qbd-podcast-the-marketing-pow-wow 📺 YouTube: https://www.youtube.com/playlist?list=PLIXWLU1xeYAZPnAghAnMrov_ACfVctnVk Don't forget to subscribe for more digital marketing insights and hit the notification bell so you never miss an episode! 0:00 Titles and Highlights 1:11 Introduction 1:35 What is a Tone of Voice? 2:02 How do brands go about TOV 2:57 What your audiences expect from your TOV 3:22 Having a Personality 4:36 The foundations that a TOV gives a business 6:13 What happens if you overlook at

    47 min

  7. 06/12/2025

    AI and the Buyer’s Journey: Transforming How Customers Make Decisions

    🎙️ Welcome to The Marketing PowWow! In this episode, Paul Dyer dives into the evolution of the buyer’s journey with marketing expert Peter Baylis, founder of PEB Marketing Academy. 🌟 Together, they unravel how AI, digital fragmentation, and evolving consumer behaviour are reshaping the way we connect with audiences. Topics Covered: ✅ The traditional buyer’s journey and its key stages. ✅ How AI is revolutionising consumer decision-making and expectations. ✅ Strategies for integrating traditional and digital marketing approaches. ✅ Practical steps to maintain visibility in an AI-driven landscape. Peter shares his extensive experience in helping businesses adapt to these shifts, offering actionable insights to thrive in today’s dynamic marketing environment. 🔗 Explore the podcast episodes: https://www.qbd.co.uk/powwow Peter Baylis - Founder at PEB Marketing Academy Peter Baylis is a seasoned Business Breakthrough Strategist with a strong track record of partnering with organisations and leaders to unlock exponential growth. Drawing on deep strategic insight and hands-on experience, he specialises in crafting transformative business solutions, from go-to-market strategy and operational scaling to leadership development and change management. Known for his pragmatic, results-driven approach, Peter has helped clients identify untapped potential, implement high-impact initiatives, and accelerate performance to achieve lasting success.  Discover more about PEB Marketing Academy: https://pebmarketingacademy.com/ Connect with Peter: https://www.linkedin.com/in/peterbaylis/ 📌 Follow us on social media: LinkedIn: https://www.linkedin.com/showcase/qbd-podcast-the-marketing-powwow/ Facebook: https://www.facebook.com/profile.php?id=61573840793434 Instagram: https://www.instagram.com/marketingpowwow/ TikTok: https://www.tiktok.com/@quickbydesign

    46 min

  8. 05/15/2025

    Social Ads for Success: Generating Leads on Facebook, Instagram, and Beyond (Part 2)

    Welcome to another engaging episode of The Marketing PowWow, hosted by Molly Sneath. This is part 2 of our Paid Social podcast where we’re diving deep into the dynamic world of paid social advertising with expert insights from our guest, Rich Brown, Head of Lead Generation at QBD. 🔍 In this episode, we explore: • The evolution of the paid social landscape and its impact on businesses. • Key platform-specific strategies for Facebook, Instagram, TikTok, and more. • The role of AI in ad creative, audience targeting, and campaign automation. • How social commerce and private engagement spaces are transforming advertising. Rich brings years of expertise in lead generation, crafting innovative campaigns that deliver real results for businesses across industries. 🌟 Don’t miss out on these actionable tips to refine your 2025 paid social strategies! 📌 Full episode details: https://www.qbd.co.uk/powwow 📲 Follow us on social media to stay updated: • LinkedIn: https://www.linkedin.com/showcase/qbd-podcast-the-marketing-powwow/ • Facebook: https://www.facebook.com/profile.php?id=61573840793434 • Instagram: https://www.instagram.com/marketingpowwow/ • TikTok: https://www.tiktok.com/@quickbydesign #marketingpodcast #digitalmarketingtips #socialmediamarketing #paidsocial #leadgeneration #aiinmarketing #videomarketing #socialcommerce #facebookads #instagramads #tiktokmarketing #contentstrategy #marketinginsights #socialmediastrategy #businessgrowth

    43 min
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About

The QBD Marketing Pow Wow is your go-to podcast for expert advice on propelling your business to new heights. Hosted by Rich, QBD’s Head of Lead Generation, this podcast delves into a wide array of marketing topics, including SEO, digital marketing, websites, print, creative content, branding & design and video. Each episode features insight from QBD’s experts and successful clients who share their experiences and top tips for growing a business in today’s digital landscape. Whether you’re a business owner, manager or marketeer, The QBD Marketing Pow Wow will equip you with the knowledge and tools you need to unlock your business’s growth potential. Tune in to discover proven strategies, stay ahead of the curve and believe in more. Subscribe now.

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