Plant Powered Business: Strategies to Grow Your Positive Impact

Brieanah Schwartz and Johanna Koskinen
  • 5.0 (4)
  • Entrepreneurship
  • Updated Biweekly

Welcome to Plant Powered Business: Strategies to Grow Your Positive Impact, a podcast to help you build your dream vegan business. Join hosts Brieanah Schwartz and Johanna Koskinen, plant-based marketing experts, as they: 🌱 Share marketing and copywriting advice to help you connect with your audience and amplify your message 🌱 Interview vegan business owners, industry experts, movement leaders, and changemakers to inspire you and provide fresh strategies for your business. 🌱 Discuss news and current events in the global plant-based movement to keep you updated on the latest trends.

  1. May 28

    Live Copy Critique: 5 Purpose-Driven Brands With Strong About Pages

    How do you write an About page that builds trust, communicates your values, and makes the right people want to support your business? In this copy critique episode, Johanna and Brieanah critique 5 real About pages from vegan and purpose-driven brands to uncover: why some About pages instantly build trust how storytelling makes brands feel human and memorable how ethical brands communicate their values effectively what makes people actually connect with a business how to structure an About page people genuinely want to read If you’re an ethical entrepreneur, vegan business owner, coach, consultant, or creator, this episode is full of practical website copywriting tips you can apply immediately. You can also listen to the episode on Spotify or Apple Podcasts, but we recommend watching the YouTube version so you can see the websites as we critique them. The brands we cover in this episode: Axiology: https://axiologybeauty.com/pages/our-story Herbal Academy: https://theherbalacademy.com/about-us/ Thistle: https://www.thistle.co/about/ Katrina Fox: https://katrinafox.com/about-katrina-fox/ Foodies Vegan: https://foodiesvegan.com/pages/our-story Subscribe to @‌PlantPoweredBusiness so you never miss an episode!

    38 min

  2. Apr 23

    Can You Be a Values-Driven Business Owner and Use AI?

    This month Brieanah and Johanna are getting into something they've been sitting with for a while: artificial intelligence. As business owners who care deeply about people and the planet, they've had to ask themselves some hard questions: 🌱 Is it ethical?🌱 What's the environmental cost?🌱 And can it actually serve a mission-driven business without compromising what it stands for? Spoiler: they think it can, when it’s used with intention. Get cozy and settle in, this one's a real conversation you won’t want to miss. 🎧 Don’t forget to subscribe to Plant Powered Business on YouTube, Spotify, or Apple Podcasts so you never miss an episode. 💬 Do you use AI in your business? Why or why not? Let us know in the comments or email us at plantpoweredbuisness@gmail.com.

    35 min

  3. Mar 19

    Entering Spring as a Vegan Entrepreneur: Energy, Seasons & Starting Again

    In this episode of Plant Powered Business, Johanna and Brieanah reflect on the transition from winter to spring. They talk honestly about winter as a season of introspection and lower energy, and about the pressure entrepreneurs often feel to keep producing and growing no matter what. They also explore a gentler way of moving into spring, focusing on small steps instead of rushing into action. In this episode, you’ll hear about: 🌱 how changing seasons can affect your energy, mood, and creativity 🌱 the pressure to always be “on” in business 🌱 moving from maintenance mode into planting new seeds 🌱 why small steps matter more than rushing into action 🌱 visibility, social media, and finding a way to share that still feels aligned Brieanah also shares what retraining her retired racehorse is teaching her about patience and progress, and Johanna opens up about a surprising translation award nomination that is inspiring a new writing dream. This episode is an invitation to reflect on what you want to leave behind from winter, and what you want to grow in the season ahead. 🎧 Don’t forget to subscribe to Plant Powered Business on YouTube, Spotify, or Apple Podcasts so you never miss an episode.

    33 min

  4. Feb 19

    Compassion, Career & Conscious Living with Victoria Moran

    In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, we sit down with the legendary Victoria Moran — author of 14 books, founder of Main Street Vegan Academy, podcaster, speaker, filmmaker, and 2024 inductee into the Vegan Hall of Fame. Victoria has been a steady, compassionate voice in the vegan movement for decades. You can learn more and connect with Victoria here: https://victoriamoran.com/ Whether you're building a vegan brand, stepping into leadership, or simply seeking a more compassionate path, this conversation will inspire you to think bigger — and stay rooted in purpose. 👏Want to be a guest? Reach out to us at plantpoweredbusiness@gmail.com. We’d love to hear how you’re making an impact! Don’t forget to subscribe to Plant Powered Business on YouTube, Spotify, or Apple Podcasts so you never miss an episode.

    46 min

  5. Jan 22

    Reflecting on 2025 and Setting Intentions for 2026 | Honest Business & Life Conversation

    In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah reflect on 2025 and talk about what they are carrying into 2026. They share openly about a year that felt heavy, slow, and challenging at times, and how they kept going through it. The conversation explores what it looks like to move through hard seasons without forcing optimism or pretending everything is fine. You’ll hear the hosts talk about: Navigating a tough year as a mission-driven entrepreneur Protecting your peace of mind, wellbeing, and values Listening to the ideas that keep coming back Finding balance between personal life and business Creating space for joy, creativity, and rest This episode is an invitation to slow down, take stock, and remember that you are not alone in the messy middle. Don’t forget to subscribe to Plant Powered Business on YouTube, Spotify, or Apple Podcasts so you never miss an episode. 🌱 Did you know that Johanna and Brieanah host regular coffee chats on Zoom for vegans in business and other mission-driven business owners? To join the next one, email plantpoweredbusiness@gmail.com to get your invite. ✨ Thank you for being here, and here’s to a kind, gentle, and impactful 2026!

    32 min

  6. 12/18/2025

    Using Storytelling to Create a Kinder World: A Conversation with Cheryl Moss

    In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah sit down with Cheryl Moss — ethical vegan, children’s book author, and host of the Better Life for Animals Podcast — to explore how storytelling can spark compassion and move the animal protection movement forward. Cheryl has dedicated her platform to amplifying sanctuaries, advocates, and changemakers in the movement who are creating a kinder world for animals. The hosts talk with her about her journey, what makes a story truly connect with the reader, lessons she’s learned from interviewing leaders across the movement, and how vegan entrepreneurs can use their own voices to inspire change. If you’re building a mission-driven business, working for animals, or simply craving more purpose in your work, this conversation will leave you inspired and energized. 🌱 Explore Cheryl’s work & connect with her: Better Life for Animals - Home at https://betterlifeforanimals.com/ Want to be a guest? Reach out to us at plantpoweredbusiness@gmail.com. We’d love to hear how you’re making an impact! Don’t forget to subscribe to Plant Powered Business on YouTube, Spotify, or Apple Podcasts so you never miss an episode.

    41 min

  7. 11/20/2025

    What Makes a Vegan Ad Work? We Break Down 5 Real Campaigns

    What works (and what doesn’t) in vegan ads? In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah critique ads from five vegan brands and share what you can learn from them. Whether you're gearing up for end-of-year promotions, planning for Veganuary, or just want to learn to create better ads, this practical episode is for you. (It’ll also help you with your organic posts!) We cover: 🌱 Real ad examples from THIS, Just Egg, Purple Carrot, Veggly, and Cooked with Love 🌱 The difference between awareness ads and conversion ads 🌱 Tips on hook types, visuals, use of AI, and more 🌱 What strong brand messaging looks like in ads 🌱 What made us pause and click, or scroll right past Plus, a new segment: what’s been on our mind. Johanna shares thoughts on the EU’s attempt to ban words like “burger” and “sausage” from plant-based labels, and Brieanah talks about how our podcast has grown and how far we’ve come. Want your copy critiqued in a future episode? Email us at plantpoweredbusiness@gmail.com. Don’t forget to subscribe to Plant Powered Business on YouTube, Spotify, or Apple Podcasts so you never miss an episode.

    42 min

  8. 10/16/2025

    Visibility, Vulnerability & Building Fabulous Health with Terri Chrisman

    Reclaim your health and prevent or reverse chronic disease. In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah sit down with board-certified nutritionist, speaker, and author Terri Chrisman. Terri has spent years empowering people to reclaim their health and prevent or reverse chronic disease. Now, with her book Fabulous Health: A Simple Plan To Get Well And Stay Well, she’s making lifestyle transformation more accessible than ever. In this conversation, we dive into: ✨ Terri’s journey to veganism and her path to building a thriving wellness business. ✨ How she turned her expertise into a book, podcast, and platform that resonates with thousands. ✨ The fears and vulnerabilities that come with visibility and how to move through them. ✨ Why storytelling is essential for trust and connection in the crowded wellness space. ✨ The Six Pillars of a Healthy Lifestyle and the one entrepreneurs most often overlook. ✨ How to balance being an expert with showing that health is a journey, not perfection. 🌱 Explore Terri’s work & connect with her: Fabulous Health at https://fabuloushealth.net/ Want to be a guest? Reach out to us at plantpoweredbusiness@gmail.com. We’d love to hear how you’re making an impact! Don’t forget to subscribe to Plant Powered Business on YouTube, Spotify, or Apple Podcasts so you never miss an episode.

    42 min
See All (33)

Ratings & Reviews

5
out of 5
4 Ratings

About

Welcome to Plant Powered Business: Strategies to Grow Your Positive Impact, a podcast to help you build your dream vegan business. Join hosts Brieanah Schwartz and Johanna Koskinen, plant-based marketing experts, as they: 🌱 Share marketing and copywriting advice to help you connect with your audience and amplify your message 🌱 Interview vegan business owners, industry experts, movement leaders, and changemakers to inspire you and provide fresh strategies for your business. 🌱 Discuss news and current events in the global plant-based movement to keep you updated on the latest trends.

Information