Conversations and Plugs

Conversations and Plugs
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Welcome to "Conversations and Plugs" — your gateway to the heart of African entrepreneurship. Join hosts Cliff and Wangu as they delve into deep discussions with the continent's most innovative entrepreneurs and business leaders. Discover the real stories, struggles, and successes that define the African business landscape. Our podcast is dedicated to empowering you with actionable insights and practical strategies, ensuring you're equipped to thrive in this dynamic environment. Tune in for each episode as we connect you with the tools, tips, and tales that can transform your business ventures

  1. Content That Pays: Monetizing Africa's Creative Economy with Cedric Nzomo

    JAN 13

    Content That Pays: Monetizing Africa's Creative Economy with Cedric Nzomo

    Africa has no shortage of creators.What it lacks are systems that pay them. In this episode of Conversations & Plugs, we sit down with Cedric Nzomo content strategist, systems builder, and one of the quiet architects behind Africa’s creator economy to unpack what actually turns content into income. We talk about: Why most creators stay busy but broke The difference between content, distribution, and monetization How trust, partnerships, and systems shape sustainable creative careers What brands misunderstand about creators How AI changes leverage — without erasing human value This conversation goes beyond hype and motivation.It’s about structure, value capture, and long-term thinking in Africa’s creative economy. 📌 This episode also marks our return after a period of pause, reflection, and real life. We’re back — grounded, honest, and focused on conversations that matter. 00:00 – Welcome back to Conversations & Plugs02:45 – Why Africa has creators but not creator wealth06:30 – Cedric’s journey into content systems10:20 – Why most content never pays14:40 – The myth of “more content = more money”19:30 – Trust, betrayal & partnerships in business25:10 – What brands get wrong about creators30:45 – Building systems that outlive individuals36:20 – AI, leverage & the future of African creators42:15 – What content with real value looks like48:10 – Advice to creators trying to monetize52:30 – Closing reflections54:00 – What’s the plug? If you’re a creator, founder, or brand trying to understand how value is actually built and captured, this episode is for you. 👉 Subscribe for more grounded conversations👉 Like & share with someone building in the creative economy👉 Follow us: @ConversationsAndPlugs

    1h 4m

  2. 08/04/2025

    Unprepared to Entrepreneur: Embrace Your Journey with Anne Muhia

    Anne Muhia walked away from a cushy CFO post at the height of COVID, opened a neighbourhood butcher shop, and—armed with TikTok and a handful of automation tools—turned chaos into community. Tap any timestamp to jump straight to the insight you need: 00:00 Intro – Why “Unprepared” Wins 01:12 Quitting the CFO Desk 04:25 Startup Heartbreak (3-year sales cycle, 4 M KES price tag) 07:45 Distribution-App Success (Unga Farmcare, Karirana Tea) 11:05 COVID Pivot → Butcher Shop (startup costs & first-week sales) 14:30 Automation Trio (Wave, Zapier & WhatsApp API = 15 hrs saved/wk) 18:00 TikTok → 70 % of Sales funnel 21:30 Early-Intervention Mindset (six therapy sessions/week → business lesson) 24:45 Peer Mentorship Framework (5-person “board” in 24 hrs) What you’ll learn Pivot Math: the real costs and break-even timeline behind Anne’s “spreadsheets ➜ steaks” leap Automation Hacks: tools that slash admin time by 40 %—links in the show notes Mentorship Made Easy: a peer-group template you can copy this afternoon Early-Action Advantage: Why moving before you’re “ready” beats waiting for perfect plans 🎧 Follow & rate to help us empower 10,000 African businesses—one unprepared step at a time. #AfricanEntrepreneurship #InnovationAfrica #BusinessGrowth #CommunityBuilding

    1h 16m

  3. 07/02/2025

    Africa Is Not a Monolith: Redefining Narratives with Adelle Onyango

    Episode Description: Adelle Onyango doesn’t just tell stories, she disrupts systems. In this powerful episode, she shares how grief, rage, and radical softness shaped her departure from mainstream radio and her journey into building pan-African platforms. Expect hard truths on tokenism, gender politics, content as currency, and what it means to create from scars, not for claps. 🎙️ Highlights: Why she left radio despite “success” How rage and rest coexist in healing work What African storytelling needs now 🔊 Listen now and join the movement to reclaim our narratives, together. 🎧 Subscribe, Rate & Review on your favorite platform🔗 www.conversationsandplugs.africa📲 Follow us: @ConversationsAndPlugs

    1h 29m

  4. 06/16/2025

    Reflections on a Year of Growth: A Conversation with Wangũ and Clifford

    One year ago, we hit record — not fully ready, but fully willing.In this special reflection episode, your hosts Wangu Joy and Clifford Kinyua look back at the stories, guests, and raw moments that shaped Season 2 of Conversations and Plugs. ✨ We talk: Why small beginnings matter The guests who changed our mindset — from BBM cake hustles to billion-shilling dreams What it means to lead with authenticity How podcasting forced us to grow Africa’s rising wave of fearless entrepreneurs 🎙️ Featuring reflections on:Mackinlay Mutsembi, Brendah Mwirichia, Esmeralda De-Souza-Obwaka, Maria Nkumba, Zainab Nasser, Dr. Zena Onsongo, Dan Aceda, Moses Kemibaro, and Lynn Ngugi. This one’s for anyone navigating the messy middle, daring to build, and learning as they go. 💡 What we’ve learned?You’re not behind. You’re just building. #ConversationsAndPlugs #Season2Reflections #AfricanEntrepreneurs #PodcastingJourney #BuildAnyway

    1 hr

  5. 05/13/2025

    You Don’t Need Permission to Be Powerful — Lynn Ngugi on Building Without Validation

    She didn’t wait for permission from anyone Full Episode Description:In this powerful episode of Conversations & Plugs, we sit down with media disruptor and digital storyteller Lynn Ngugi. She shares the raw truth of going unpaid for two years, quitting mainstream media, and still showing up to tell the stories that matter. 🎙️ If you're a content creator, entrepreneur, or visionary building without a blueprint — this is your permission slip to keep going. In this episode: Why Lynn left traditional media How she built LNN from scratch Surviving 2 years without a salary Staying authentic under pressure Reclaiming African narratives in the digital age 🎧 Stream now & follow @conversationsandplugs💬 Favourite quote from the episode: “You don’t need permission to be powerful.”💡 If this moved you, it will help.📩 Contact: podcast@conversationsandplugs.com

    1h 20m

  6. 04/27/2025

    The Role of Activism in Building a Business: A Chat with Dan Aceda

    In this episode of Conversations & Plugs, we chat with Dan Aceda—activist, musician, architect, and founder of Semabox. We discuss how activism and business intersect and how his passion for social change influences his entrepreneurial journey. Dan also shares his thoughts on the future of African podcasting, the importance of IP protection for creatives, and the infrastructure needed to nurture Africa’s creative economy. 📌 Timestamps: 00:00 - Introduction to Dan Aceda’s journey 04:30 - How activism influences business 12:15 - The future of podcasting in Africa 20:45 - Building Africa’s creative economy 29:00 - Why IP protection is key for creatives 🔔 Subscribe and hit the notification bell to stay updated with more empowering stories from African entrepreneurs and innovators. 💬 Leave a comment and let us know your thoughts on activism in business! 🎧 Listen now and join the conversation on how activism is shaping African businesses today! 🔔 Follow us for more empowering stories from African entrepreneurs and innovators

    1h 5m

  7. 03/24/2025

    Why Every African Entrepreneur Needs to Become a Creator:Moses Kemibaro

    Join Moses Kemibaro, founder of Dot Savvy and renowned digital strategist, in this compelling episode as he unveils the keys to mastering content creation and digital innovation for African businesses. Moses dives deep into his entrepreneurial journey, practical strategies to amplify your brand's visibility, and how to successfully pivot amid technological shifts like social media and AI. Gain actionable insights, learn how to become your own media house, and discover the power of authentic storytelling to elevate your business. Timestamps:[00:00] Episode Introduction[03:15] Moses’s Entrepreneurial Beginnings[14:42] Building Brands through Content Creation[27:20] From Traditional Media to Digital Innovation[39:30] Navigating Digital Challenges and Opportunities[51:10] AI: The Next Frontier for African Businesses[58:45] Closing Advice and Key Takeaways Follow us and join the conversation:Instagram, LinkedIn, Facebook, Threads: @conversationsandplugsX (Twitter): @convosandplugs Connect with Moses Kemibaro:🌐 moseskemibaro.com🌐 dotsavvyafrica.com🔗 LinkedIn Profile📧 Pure Digital Passion Newsletter Subscribe, rate, and share to support and connect African entrepreneurs!

    1h 1m

  8. 03/13/2025

    The Power of Culture:Brendah Mwirichia

    In this episode, we sit down with Brendah Mwirichia, the visionary Founder and CEO of Peak & Dale Group, one of Africa's leading independent tech marketing agencies. In this insightful conversation, Brendah shares her journey from a tech enthusiast to a pioneering entrepreneur, highlighting the importance of leveraging local talent and crafting solutions tailored for African markets. We delve into: Building Strong Company Culture: Discover how culture drives success at Peak & Dale and its role in scaling a business. Empowering African Businesses: Learn about Brendah's passion for empowering local brands and her vision for a unified African economy. Navigating Challenges: Hear about the barriers she's overcome as a woman entrepreneur in tech and her advice for aspiring leaders. Authentic Storytelling: Explore the significance of telling African stories the African way and how it impacts business growth. Scaling Across Africa: Gain insights into strategies for expansion amidst diverse regulatory and cultural landscapes. Embracing African Heritage: Understand the role of African culture and education in shaping successful businesses.This episode is packed with inspiration, actionable advice, and deep insights into African entrepreneurship, innovation, and community building. Join us as we illuminate the journeys of African businesses, highlight opportunities for growth, and foster connections across the continent, ultimately contributing to a globally recognized, interconnected African economy. Connect with Us: Follow Conversations & Plugs for more inspiring stories. Website: www.conversationsandplugs.com Instagram: @ConversationsAndPlugs Twitter: @ConvosNPlugs LinkedIn: Conversations & Plugs PodcastConnect with Brendah and Peak & Dale Group: Website: www.peakanddale.com LinkedIn: Brendah Mwirichia Twitter: @PeakandDale #ConversationsAndPlugs #BrendahMwirichia #PeakAndDale #AfricanEntrepreneurship #LocalSolutions #WomenInTech #AfricanBusiness #BusinessGrowth #TechMarketing #AfricanInnovation

    1h 5m
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About

Welcome to "Conversations and Plugs" — your gateway to the heart of African entrepreneurship. Join hosts Cliff and Wangu as they delve into deep discussions with the continent's most innovative entrepreneurs and business leaders. Discover the real stories, struggles, and successes that define the African business landscape. Our podcast is dedicated to empowering you with actionable insights and practical strategies, ensuring you're equipped to thrive in this dynamic environment. Tune in for each episode as we connect you with the tools, tips, and tales that can transform your business ventures

Information

  • Creator
    Conversations and Plugs
  • Years Active
    2024 - 2026
  • Episodes
    22
  • Rating
    Clean
  • Copyright
    © Conversations and Plugs
  • Show Website
    Conversations and Plugs