Funnel Vision - For Performance-Driven Agencies & Marketers

Mikael Dia - Performance Marketing Expert
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Welcome to Funnel Vision, hosted by Mikael Dia, Founder & CEO of Funnelytics. This weekly podcast features Founders, CEOs, and CMOs from B2B companies generating $2-30M ARR who break down the exact playbooks behind their growth engines. Instead of just talking strategy, our guests dive into specific numbers, channels, and tactics that are winning for them today. You'll hear how a SaaS founder built a content engine that generated $2.4M in qualified pipeline, or exactly how a marketing leader scaled from $5M to $15M ARR by optimizing one specific funnel stage. Here’s what to expect: -The precise growth engine our guests are using right now -Step-by-step breakdowns of campaigns, funnels, and systems -The specific tools and processes behind repeatable growth Whether you're building toward eight figures or optimizing growth at a scaling startup, you'll walk away with concrete tactics you can test immediately. Subscribe, tune in, and send us your feedback to team@funnelvision.media!

  1. 08/04/2025

    $2k Deal Closed By AI with No Human Intervention - Kevin Jacobson Jr. and Joshua Collier, Levrg AI

    Joshua Collier and Kevin Jacobson Jr. (Co-founders of Levrg AI) join Mikael for a groundbreaking breakdown of how they helped a struggling fitness coach replace his human sales team with AI, generating 200 calls in 2 months and transforming his $20K/month business.  Joshua and Kevin bring 32 years of combined sales experience and have pioneered the integration of voice AI and chat AI within Go High Level, working with over 150 businesses across 100+ industries to generate millions in revenue. Their system combines ManyChat for lead capture (achieving 91% open rates and 76% click-through rates), Go High Level as the CRM backbone, and Charlie AI for intelligent conversations that qualify prospects and book appointments.  What makes this revolutionary is the AI's ability to adopt the business owner's personality - in this case, mastering Australian slang and tonality so perfectly that prospects can't tell they're talking to AI. The system handles everything from Instagram comment capture to qualification, objection handling, and appointment booking, with sophisticated branching logic that disqualifies unfit prospects (like students under 21) while nurturing qualified leads through personalized follow-up sequences. This isn't just automation - it's a complete AI sales team that works 24/7, handles 1000+ conversations daily, and converts at higher rates than human setters. The episode includes live screen sharing of the actual system in action, showing the ManyChat flows, GoHighLevel workflows, and Charlie AI configuration that's generating these incredible results. HIGHLIGHTS:0:00 Intro - AI replacing human sales teams case study2:23 Joshua's bragging rights - 32 years sales experience and AI pioneering3:38 Kevin's background - lost $150M+ Shopify store, discovered AI potential6:03 The difference: tech people build tech, salespeople build conversions10:25 Future vision - AI avatars with 98% close rates using Meta data13:24 Live system breakdown - ManyChat lead capture (91% open rates)16:20 Instagram comment triggers and qualification sequences19:10 GoHighLevel webhook integration and data mapping21:02 Charlie AI configuration - personality, tonality, and branching logic24:27 E-commerce applications - AI personal shoppers28:19 Advanced qualification with income verification32:13 Performance dashboard and conversion tracking35:04 Multi-channel deployment - email, SMS, WhatsApp integration37:09 How to get started with Leverage AI and special Charlie pricing

    39 min

  2. 07/25/2025

    The $8.8 Million Challenge Funnel Strategy - Christian Davis, Full Stack Email Marketer

    Christian Davis (Full-Stack Email Marketer) joins Mikael for an explosive breakdown of a 7-day challenge funnel that generated $8.8 million across three launches for publishing.com. Christian, who won Russell Brunson's affiliate competition for $100M Leads by 30% and has received personal replies from both Leila and Alex Hormozi praising his copy, architected this entire funnel strategy.  The challenge taught "everyday people" how to publish royalty-generating books on Amazon in just 7 days without spending money upfront. What made this funnel remarkable was the 70% opt-in rate from warm traffic and 56% from cold traffic, plus an innovative pricing strategy that tested both $47 and $97 VIP upsells. The core offer was a $2,000 lifetime group coaching program with an 18% conversion rate to a $5,000 accelerator program via phone sales. Christian's approach combined emotional social proof (targeting retirees with relatable success stories like "31 Great Egg Recipes") with logical objection handling throughout the landing page. The funnel structure included Facebook group community, daily email sequences, live Zoom sessions, and a strategic Friday pitch (when people get paid).  Key insights include using lower social proof numbers for skeptical audiences, bonus stacking for urgency, and deploying FAQ emails after every close to milk maximum conversions. This episode includes live screen sharing of the actual landing pages and complete funnel visualization. HIGHLIGHTS: 0:00 Intro 1:01 Christian's bragging rights - Hormozi replies and affiliate wins 2:36 The publishing.com business model and 253% email revenue increase 4:22 Challenge funnel concept and 7-day structure breakdown 6:19 Free challenge with $47/$97 VIP upsell strategy 9:05 Core offers: $2K coaching + $5K accelerator (18% conversion) 10:30 Landing page headline strategy - "5,949 everyday people" 13:04 Bullet structure based on biggest objections 14:46 Social proof targeting specific demographics 16:14 7-day challenge breakdown and bonus stacking 19:19 Warm vs cold traffic landing page differences 21:03 Cold traffic approach - shorter headlines and compliance 25:08 Complete funnel visualization and flow mapping 27:38 Two-week email sequence and phone sales integration 29:36 Key takeaways and Christian's contact information Connect with Mikael - https://www.linkedin.com/in/mikaeldia/Connect with Christian - Follow @ChristianTheCopywriter or visit freemailcourse.io

    30 min

  3. 07/17/2025

    The Funnel Behind Mike Koenigs Latest Book - Scott Conorton, CMO of The Superpower Accelerator

    Scott Conorton (CMO for Mike Koenigs) joins Mikael for an in-depth breakdown of a high-converting book funnel that generated $9,000+ from just 1,112 page views. Scott, a seasoned copywriter who started during COVID and has written controls for major brands like Up Wellness and Backyard Vitality, convinced influencer Mike Koenigs to test cold traffic despite Mike's traditional resistance to it.  The result was "Project Superpower," a $37 book funnel targeting founders and entrepreneurs with $2-50M businesses who want to build a "category of one" brand. Unlike typical $7-9 book funnels, this premium-priced offer used a long-form direct response sales page with 45 fascination bullets to attract serious buyers.  The funnel converts at 5.8% from page view to purchase, with a 44.8% checkout conversion rate, plus strong upsells: a $245 digital blueprint (30.77% take rate) and a $1,000 virtual coffee session (10% take rate). Scott's copywriting approach follows influences like Mike Shrieve and uses strategic frameworks including the AOV Money Close and crossroads close. The success led to contracting John Mulry's E5 Agency for scaled cold traffic campaigns on Meta and YouTube.  This episode includes live screen sharing of the actual funnel pages and real conversion data, making it essential viewing for anyone building book funnels or direct response offers. HIGHLIGHTS:0:00 Intro - Behind the scenes funnel breakdown2:04 Scott's copywriting journey and working with Mike Koenigs4:15 Traffic strategy - from warm email list to cold traffic testing7:00 Sales page structure and long-form copy philosophy8:12 Headline development and avatar targeting process11:16 Long-form sales letter influences and reader psychology12:42 Page structure breakdown - case studies to frameworks15:51 The "start from the top again" copywriting approach17:36 45 fascination bullets strategy for $37 price point20:32 AOV Money Close and crossroads close techniques23:01 Checkout page design and bonus presentation24:27 Upsell #1: $245 digital blueprint (32% conversion rate)28:30 Upsell psychology - get results faster framework32:53 Upsell #2: $1K virtual coffee session strategy35:41 Complete funnel metrics breakdown and ROI analysis Connect with Mikael - https://www.linkedin.com/in/mikaeldia/ Connect with Scott -https://www.linkedin.com/in/scottconorton/

    39 min

  4. 07/10/2025

    Scaling eCom Revenue From $5k to $1 Million/Month with Nicholas Delgado, CEO of TNA Associates

    Nicholas Delgado (CEO of TNA Associates) joins Mikael for the premiere episode of Funnel Vision's new season to break down how he scaled a D2C skincare brand from $5,000 to $1 million per month in revenue within a year using data science and AI-driven marketing strategies. Nicholas specializes in quantitative modeling and business analytics, helping e-commerce brands make faster decisions through data science combined with strategic ad spend. The skincare brand he scaled had only 3-4 organic, vegan products with a $30 average order value when he started. His approach focused on three customer types: first-time buyers, repeat customers, and subscription users, with a 90-day conversion timeline rather than immediate sales pressure. Key strategies included splitting male and female audiences due to different lifetime values, using view content and add-to-cart campaigns instead of direct conversion ads, and implementing strategic landing pages with targeted popups. Nicholas emphasized the importance of lifetime value over immediate ROAS, knowing that customers would spend $180+ over 90-120 days and $250+ as subscribers. The breakthrough came from viral TikTok content, including a post from Kylie Jenner's makeup artist, which allowed them to scale aggressively and dominate competitors through "blitzkrieg" marketing tactics. Tune into the full episode to learn how data science, AI tools, and strategic patience can transform e-commerce growth! HIGHLIGHTS:0:00 Intro 1:11 Nicholas's bragging rights - $5K to $1M monthly scaling2:08 The D2C skincare business model breakdown3:13 Early testing strategy with Facebook ads5:28 Product positioning and male skincare market penetration7:07 Evolution from homepage to strategic landing pages8:22 Customer segmentation and 90-day conversion strategy10:19 The three customer types and lifetime value focus12:59 Lead collection through targeted popups15:12 Scaling strategy and budget allocation philosophy17:39 Add-to-cart campaigns vs immediate conversions20:34 TikTok Shop early adoption and viral success23:05 Three core lessons: data science, financials, and AI24:13 How Funnel Alytics provided team clarity Connect with Mikael -   / mikaeldia  Connect with Nicholas -  / nicholasdelgado-analyst

    26 min

  5. 06/13/2025

    Why Brands are Ignoring LinkedIn Creators and Losing Big - AJ Eckstein, Founder/CEO Creator Match

    AJ Eckstein (Founder & CEO of Creator Match) joins Mikael to discuss the emerging world of LinkedIn creator marketing and how brands can leverage professional influencers for B2B growth.  AJ's company Creator Match has run some of the biggest LinkedIn creator campaigns including Notion's viral "Notion Faces" campaign with 50 creators posting simultaneously, plus campaigns for HubSpot, BetterHelp, Teachable, and Wix.  Unlike traditional social platforms, LinkedIn creators typically maintain full-time corporate jobs while building influence in their professional niches - making them trusted voices rather than traditional influencers. The platform represents a massive blue ocean opportunity since most brands haven't tapped into creator partnerships on LinkedIn yet.  AJ explains that successful LinkedIn creators master "edutainment" - the balance between education and entertainment that works perfectly for B2B audiences. His free Chrome extension helps brands identify which creators are already doing sponsored content and provides analytics on engagement rates and top-performing posts. The key insight: LinkedIn creator marketing works because it combines the trust of professional recommendations with the performance of thought leader ads, creating organic-looking sponsored content that outperforms traditional LinkedIn advertising.  Tune into the full episode to learn how to build your own LinkedIn creator playbook! HIGHLIGHTS:0:00 Intro1:48 AJ's bragging rights - major LinkedIn campaigns4:45 What makes LinkedIn creators different7:36 The creator opportunity and monetization10:54 What makes a great LinkedIn creator13:27 Why brands should use LinkedIn creators16:54 The power of thought leader ads18:57 Finding creators with Chrome extension tools20:30 How to approach and work with creators23:36 Key takeaways and blue ocean strategy Connect with Mikael - https://www.linkedin.com/in/mikaeldia/Connect with AJ - https://www.linkedin.com/in/aaron-aj-eckstein/ or visit creatorMatch.com

    25 min

  6. 06/06/2025

    Why most agencies fail at onboarding (and how to fix it) - Taylor McMaster, Founder of DOT & Company

    Taylor McMaster (Founder of DOT & Company) joins Mikael to discuss client onboarding and account management strategies that help agency owners scale beyond the day-to-day operational bottlenecks.  Over the past 6 years, Taylor has helped over 12,000 agency owners optimize their onboarding processes through her fractional account management services. After running her own marketing agency and feeling burned out from doing everything herself, Taylor discovered her passion for account management and client relationships.  She pivoted to offer fractional account managers who work 10-20 hours per week, fully white-labeled within agencies to handle client communication and project management. The biggest challenge most agencies face isn't strategy or delivery - it's communication breakdown with clients who don't know who to contact or feel left in the dark about project progress.  Taylor's four-pillar framework (onboarding, project management, agency structure, and communication) helps agencies audit their current processes and systematically improve client retention. The key insight: agency owners should focus on what they do best (strategy and results) while having skilled account managers handle the operational heavy lifting.  Tune into the full episode to learn how to remove yourself as the bottleneck in your agency! HIGHLIGHTS:0:00 Intro2:12 12,000 agencies helped4:18 From agency owner to account management specialist6:51 The first client success story9:03 Scaling across different agency types11:39 The origin of "Dot & Company"12:15 The four-pillar framework for account management14:36 Most common agency problems15:39 Why onboarding is make-or-break18:33 Handling client expectations about working with the founder20:27 The business impact of better account management22:06 When is the right time to hire account management?24:18 Where to connect with TaylorConnect with Mikael - https://www.linkedin.com/in/mikaeldia/Connect with Taylor - https://www.linkedin.com/in/taylormcmaster/

    25 min

  7. 06/03/2025

    How AI has changed B2B copywriting - Chris Silvestri, Founder of Conversion Alchemy

    Chris Silvestri (Founder of Conversion Alchemy) helps series A - C B2B SaaS companies increase their conversions by improving their messaging. By applying his copywriting and positioning skills, his clients have seen their conversions improve anywhere from 30 - 200%. Chris started out as a software engineer, but later on pivoted to solopreneurship. Before Conversion Alchemy, he explored and experimented with different business models including Amazon FBA and writing SEO blogs. What really stuck out about copywriting for Chris was the buyer psychology element, as well as how close you are to driving revenue-centric outcomes.  The reason why AI can’t magically bring outcomes from generating copy is because the fundamentals are broken. First thing is you need to have strong positioning - know what you do, who you do it for, and why you’re unique. Next comes messaging - understanding why people should care and how to frame it. Next, Chris recommends using Claude to set up your writing project, which he elaborates more on in the full conversation. Tune into the full episode to learn how to use AI in B2B copywriting!  HIGHLIGHTS: 0:00 Intro3:17 How Chris learned copywriting 5:30 Frameworks vs Formulas 7:50 The reason why AI copy sucks & how to improve16:42 Is AI destroying the copywriting industry? 19:16 The future for copywriters  Connect with Mikael - https://www.linkedin.com/in/mikaeldia/ Connect with Chris - https://www.linkedin.com/in/christophersilvestri/

    22 min

  8. 03/25/2025

    How to Charge What You’re Worth - Jake Hundley, CEO of Evergrow Marketing

    Jake Hundley (CEO of Evergrow Marketing, Host of The Agency Growth Podcast) operates in the landscaping & lawn care industry. To date, 100% of their business has come inbound - which is a dream state for most agency owners.  Jake and his co-founder Cody both worked at agencies prior to founding their own, and they recommend doing the same to anyone looking to become an owner. When they set up their flow, Jake and Cody picked tools that were easily scalable and repeatable, as productization was their number one priority from the start.  Even though local lead gen is their speciality, they still reject clients outside of the landscaping and lawn care industries, as their internal processes aren’t fully fleshed out for other industries and they see no value in trying to expand their offer due to how many operational difficulties custom offers bring. Tune into the full episode to learn how to better productize your service! HIGHLIGHTS:0:00 Intro4:24 Revenue retention for seasonal businesses5:42 You need to prioritize scalability8:14 Different industries require different budgets10:13 How Jake closes new business12:41 Time is the only finite resource15:36 The profit-first system18:12 Jake’s growth plans Connect with Mikael - https://www.linkedin.com/in/mikaeldia/Connect with Jake - https://www.linkedin.com/in/jake-hundley/

    24 min
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About

Welcome to Funnel Vision, hosted by Mikael Dia, Founder & CEO of Funnelytics. This weekly podcast features Founders, CEOs, and CMOs from B2B companies generating $2-30M ARR who break down the exact playbooks behind their growth engines. Instead of just talking strategy, our guests dive into specific numbers, channels, and tactics that are winning for them today. You'll hear how a SaaS founder built a content engine that generated $2.4M in qualified pipeline, or exactly how a marketing leader scaled from $5M to $15M ARR by optimizing one specific funnel stage. Here’s what to expect: -The precise growth engine our guests are using right now -Step-by-step breakdowns of campaigns, funnels, and systems -The specific tools and processes behind repeatable growth Whether you're building toward eight figures or optimizing growth at a scaling startup, you'll walk away with concrete tactics you can test immediately. Subscribe, tune in, and send us your feedback to team@funnelvision.media!

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