Brand IRL

John Kappel
  • 5.0 (4)
  • MARKETING
  • UPDATED WEEKLY

Brand IRL shares, analyzes, and scores the experiential marketing campaigns of brands you know and love

  1. JAN 26

    #20: Reimaging a Product Launch with Ommegang's Growler Store Pop Up

    Episode 20: Ommegang Brewery transformed their new product launch into a week long plus experience that resonated with New Yorkers looking for Nirvana. Did the Growler Store drive brand loyalty or was it just another craft beer experience? Find out here, now, as John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score.__Links:Brewery OmmegangGold N Fish MarketingThe Growler StoreEpic Promo...

    21 min

  2. 12/23/2024

    #19: From URL to IRL: How Macy's and Facebook Brought Holiday Cheer to D2C Businesses

    Episode 19: Facebook & Macy's collaborated on an instore popup shop that gave over 100 small direct to consumer businesses exposure and IRL reach for the holidays. Did they bring holiday cheer to business owners and shoppers alike or did the Grinch steal Christmas? Find out here, now, as John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score.__Links:Facebook Market at Macy'sGeorge P....

    19 min

  3. 12/12/2024

    #18: Facebook Goes Offline to Show They Don't Sell Your Information

    Episode 18: Facebook launched a holiday pop up to combat the scrutiny and answer concerns offline around the tech giant selling your information to third-party companies. Did Facebook put holiday cheer and brand loyalty back into their users? Find out here, now, as John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score.__Links:Facebook's Privacy Pop-Up: https://www.wired.com/story/facebo...

    21 min

  4. 11/22/2024

    #17: Vending Experiential Happiness - 3 Activations Mixing Brand with Innovation

    Episode 17: These three consumer brands used innovative thinking to redefine what we know of the classic vending machine. All to create experiences that would excite and engage their audiences to promote their products. Did they vend a successful experiential brand activation or were they forced to pack it up early? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score. __Links:Epic Pro...

    13 min

  5. 11/08/2024

    #16: Breaking Bread at Club Fed - The Art of Storytelling with Dave's Killer Bread

    Episode 16: Dave's Killer Bread has an origin story that started behind bars. So when they opened up a prison-themed sandwich shop in a luxury district of Toronto, it was an opportunity to immerse their guests in a life-changing lunch of second chances. Did Club Fed achieve its mission? Or is it getting sent to solitary? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score. If you're a...

    16 min

  6. 10/21/2024

    #15: Leveraging Pinterest Trends for Activation

    Episode 15: Primal Kitchen & Pinterest collaborated on a food focused pop up that used Pinterest consumer search data to influence the design and experience. Did it speak to more than just the audience's taste buds? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a rating on the EPIC Experiential Score.Get Immersed in this episode of the Brand IRL podcast__Links:Inside The Colorful KitchenCNC Agency: https://www.co...

    20 min

  7. 09/18/2024

    #14: Last Stop for 100 Miles...The Cheez It Stop Fills Up Customer's with Cheez Its

    Episode 14: Cheez-It fuels summer road trippers with their brand themed gas station popup experience that was filled with exclusive merch and Cheez-It photo opps. Did the nostalgic Cheez-It Stop drive brand loyalty or leave attendees feeling empty? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score.Get Immersed in this not so cheesy episode of the Brand IRL podcast__Links:Cheez-It St...

    17 min

  8. 09/12/2024

    #13: Building Blocks of Brand Loyalty from LEGO's Inspiration Wonderland

    Episode 13: LEGO uses its products to create an all-immersive and unforgettable experience that drove over 100,000 visitors to the IRL activation with a digital twist. Did LEGO build a 10/10 experiential campaign on the EPIC Score with Inspiration Wonderland? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and shares useful tips and strategies to grow your own cult-like following. __Links:Inspiration Wonderland: https://imagination...

    19 min
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Ratings & Reviews

5
out of 5
4 Ratings

About

Brand IRL shares, analyzes, and scores the experiential marketing campaigns of brands you know and love

Information

  • Creator
    John Kappel
  • Years Active
    2024 - 2025
  • Episodes
    20
  • Rating
    Clean
  • Copyright
    © John Kappel
  • Show Website
    Brand IRL