The Elevated Coach Podcast

Joel Burgess

The Elevated Coach is a weekly show for any coach who leads with their heart, is driven by impact and wants to play big. The episodes are a mix of solo episodes with your host Joel Burgess, interviews with coaches at the forefront of the industry and real-life coaching sessions around different areas of business, life and health. If you want to stake claim to your calling as a coach, and become more powerful and profitable, then tune into The Elevated Coach Podcast with Joel.

  1. 3h ago

    I Will Delete This in 48 Hours Time

    Here are 3 ways we can help you: 1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠ 2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠ 3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠ Connect with Joel here: ⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠ ⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠ ⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠ Key takeaways: “Consistency is a necessity to build trust.”“You can't compete with someone having fun because someone who's having fun stays in the game.”“When you find your why you will turn pro with content.”“This is about actually capturing.”“One piece of content will become five to ten.”“What they do have is leverage.”“This is about being known for a transformation that you can help others with.” Sound bites: "Macro mundane, micro magic.""This is about actually capturing.""What they do have is leverage." Time stamps: 00:00 A content system for coaches seeking freedom 04:26 Make content meaningful by connecting it to your why 06:51 Enjoyment as the engine of consistency 08:02 Balancing the artist and the entrepreneur 10:37 An offline-first workflow amplified with AI 11:44 Inside the 21-day content creation sprint 12:43 Week one: capture ideas from your real work 14:10 Week two: cascade one piece into many 15:37 Week three: build content campaigns around offers 16:07 The sprint details and why community matters

  2. 3d ago

    You MUST Know This About the Next Instagram BOOM

    Here are 3 ways we can help you: 1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠ 2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠ 3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠ Connect with Joel here: ⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠ ⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠ ⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠ Key takeaways: Ideas will get you attention, insights will build trust and implementation will get you paid.The way to do is think from the offer to the long form to the short form.Clarity reveals itself in momentum. The only way to get to clarity is through creation.I stay purely analog.I don't need notes, I don't need a script because I've embodied this.So that's how I create using AI.Short form content is great for awareness. Long form content is great for trust and depth and making money.This isn't about creating anything new. This is actually about digging into what you've already embodied.we need to start from our own ideas.So even if the individual bits of content are really good and get lots of likes and engagement and shift beliefs, if you knock over that domino, there's no alignment. Sound bites: "lots of likes, you don't get paid.""I'll map out my ideas.""This is the spark." Time stamps: 00:00 Why Instagram’s long-form shift matters to coaches 03:02 Connect short form, long form, and DMs 05:36 Ideas earn attention; implementation earns revenue 06:34 Why relying on AI can weaken original thinking 09:17 Build content from a transformation you’ve embodied 10:23 Map offers and ideas on an A3 pad 11:20 The Spark, Shape, Soul AI workflow 13:14 Add human presence to repurposed content 13:43 Start long form with YouTube or another platform 14:42 Create your way to clarity

  3. 4d ago

    Build An Identity So Strong You Cant Stop Making Money

    Here are 3 ways we can help you: 1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠ 2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠ 3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠ Connect with Joel here: ⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠ ⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠ ⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠ Key takeaways: You don't rise to the level of money that you want to make, you fall to the level of your identity.Building my identity has made me way more money than the latest content funnel or strategy.money is a mirror.the first step is always in building your capacityYou need to use your conscious mind to reprogram your subconscious mind.I visualize the future that I want to create.I used that frustration as a sign of what to lean into.Inspiration, I find, is like a whisper at the start, it's like pulling a thread.This isn't about doing nothing. This is about acting in harmony with your natural essenceyour identity is the asset and your income is the return that that asset produces. Sound bites: "money is a mirror.""I thought I was being productive""There's a word in Taoism that's wu-wei" Time stamps: 00:00 Why income follows identity 01:38 The $1 million asset analogy 02:36 Money as a mirror of habits and pressure 04:22 What a $100K launch revealed about capacity 06:06 Aligning conscious goals and subconscious habits 08:06 Using visualization to rehearse the future 09:34 Spirit, nature, and allowing 10:27 Turning triggers into clues about potential 11:55 Motivation, inspiration, and wu-wei 13:23 The body-mind-spirit model for income growth

  4. Oct 26

    Its Boring but This Content System Makes Me $40,000 a Month

    Here are 3 ways we can help you: 1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠ 2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠ 3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠ Connect with Joel here: ⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠ ⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠ ⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠ Key takeaways: most content advice online is made by full-time content creators who have clear calendars and no actual clients to serveYour delivery becomes your marketing.I bake in macro mundane and micro magic to my businessI always want to think analog firstThe real work is in creating the YouTube, or it could be a workshop.AI does the grunt work of taking that transcriptyour content coaching transcripts are an absolute gold mine for your contentunderneath a strong emotion is a deeply held beliefgreat content is about shifting beliefsyou'll have a complete content ecosystem to work from an offer and also from inspirationSound bites: "bingers and believers are buyers""macro mundane, micro-magic""AI does the grunt work"Time stamps: 00:00 The content system behind $440,000 in coaching revenue 01:34 Why inspiration-only content can fail to create clients 03:00 Balance structure and creativity with “macro mundane, micro magic” 04:12 Make delivery the foundation of your marketing 05:08 Plan campaign weeks around conversion events and offers 06:03 Start analog, then build a six-email domino sequence 08:36 Repurpose emails into social content with the Content Cascade 09:37 Create an infinite loop between short-form and long-form content 11:02 Mine ideas from coaching calls, your calendar, nature, and meditation 12:00 What the 21-day Unmissable content sprint includes

  5. Oct 21

    How to Make Business SO Fun You Don’t Need a Vacation

    Here are 3 ways we can help you: 1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠ 2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠ 3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠ Connect with Joel here: ⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠ ⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠ ⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠ Key takeaways: Beliefs and stories inherited from childhood that shape your business mindsetThe importance of permission and approval in entrepreneurial lifeAligning your business with your natural archetype for growthBalancing short-term income needs with long-term asset buildingCreating a business environment that fosters joy and fulfillmentThe impact of environment and environment on work energyThe difference between content creation and leadership in marketingLiving a life and building a business that enhances each otherThe importance of embodiment and conviction in content and leadershipPractical strategies for making work more enjoyable and aligned with personal values Sound bites: "Build a business so fun you don't need a vacation""The more fun I have, the more money I make""Your results mirror back your internal beliefs" Time stamps: 00:00 Introduction: Building a Business You Love 01:10 The Power of Fun in Business Success 02:04 From Failure to Fulfillment: Lessons Learned 03:01 Reevaluating Success and Fulfillment 03:56 Changing Your Movie: Beliefs and Perception 04:54 Auditing Your Beliefs and Results 05:22 The Role of Permission and Approval 06:13 Building a Business That Feels Like Play 07:10 Aligning Business with Your Archetype 09:15 Balancing Short-Term and Long-Term Goals 14:56 Creating a Joyful Work Environment 17:22 Content Creation vs. Leadership 19:19 Living from Embodiment and Conviction 22:10 Building a Business That Enhances Your Life

  6. Oct 19

    Business is Hard Until You Fix Your One Bottleneck

    Here are 3 ways we can help you: 1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠ 2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠ 3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠ Connect with Joel here: ⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠ ⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠ ⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠ Key takeaways: Focus on fixing the biggest bottleneck first to unlock growthSet specific, meaningful goals that change your decisionsUse the factory line analogy to understand business functionsPrioritize solutions based on impact, cost, and effortSchedule dedicated time for your long-term projects Sound bites: "A terrible goal is I want to create maximum impact.""Your goal must change how you behave today.""Work on the right things in the right order." Time stamps:  00:00 Introduction to fixing your business bottleneck 01:04 The core functions every service business relies on 02:02 Setting a clear, impactful goal 03:56 Choosing the one goal that matters most 05:23 Understanding your business metrics and bottleneck 09:15 Focusing on the highest impact solution 14:40 Scheduling your next right thing and holding tension 17:28 The process of continuous improvement and trust

  7. Oct 14

    I'm Begging You To Design Your Coaching Offers Like This

    Here are 3 ways we can help you: 1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠ 2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠ 3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠ Connect with Joel here: ⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠ ⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠ ⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠ Key takeaways: Start with one-to-one coaching to master client creation and delivery.Validate your core offer before expanding to group or community.Build your offer suite in the sequence of core, group, community, and low-ticket offers.Use the offer octagon to enhance perceived reward and reduce perceived risk.Leverage conversion events and mini magnets for scalable marketing.Focus on clarity, promise, and proof to increase offer conversions.Avoid rushing into group or community offers without validation. Sound bites: "Increase perceived reward, decrease perceived risk""Your promise must be clear and specific""Start with validation, then scale logically" Time stamps: 00:00 Introduction: Building a Scalable Coaching Business 00:35 Host shares personal journey and initial offer strategies 01:30 Lessons learned from early coaching experiments 02:25 The importance of sequencing offers correctly 03:23 Mistakes made in 2021 and how to avoid them 04:20 Returning to basics and validating offers 07:44 Creating a successful group coaching program 08:41 Building community and recurring revenue streams 12:57 The current scalable offer model and product pyramid 14:25 Starting with mastery in one-to-one coaching 18:42 Designing highly converting offers with the offer octagon 22:29 Summary: Launch sequence and leverage strategies

  8. Oct 13

    $1.5M Coach Explains Never Run a Sales Call This Way

    Here are 3 ways we can help you: 1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠ 2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠ 3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠ Connect with Joel here: ⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠ ⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠ ⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠ Key takeaways: The law of detachment and its role in salesWhy coaching too much can hinder salesGetting to the deeper why of clientsLeading the conversation without pushingHandling objections and hesitation effectivelyThe importance of creating awareness over solving problemsTiming of the offer and client-led closingHow to challenge and support client decisions Sound bites: "Awareness is value, not just solving problems.""Ask permission to go deeper into their true why.""Challenge the yes, support the no." Time stamps: 00:00 Introduction to effective sales calls 01:57 The mistake of attachment to the sale 03:50 Creating awareness through mirroring 06:11 The importance of asking permission to go deeper 08:10 Leading at the right point in the conversation 09:07 Handing over control to the client 10:00 Handling yes and hesitation with care 11:58 Supporting genuine decision-making 12:57 The power of creating conditions for right clients 13:54 Practical support and next steps

About

The Elevated Coach is a weekly show for any coach who leads with their heart, is driven by impact and wants to play big. The episodes are a mix of solo episodes with your host Joel Burgess, interviews with coaches at the forefront of the industry and real-life coaching sessions around different areas of business, life and health. If you want to stake claim to your calling as a coach, and become more powerful and profitable, then tune into The Elevated Coach Podcast with Joel.