Business Built With Strategy

With Victoria E Strange

Business Built Strategy is for business owners who are ready to lead with clarity and confidence. Hosted by Victoria E Strange, it’s direct, strategic, and built for people who want to grow a business that actually works. New episodes every Monday. Love the real talk? Go listen to A Woman’s Power Unfiltered—Victoria’s second podcast on mindset, confidence, and personal power. Follow on Instagram: @victoriaeastrange    

  1. SEP 29

    The Power of Decisive Action in Business and Life

    Send us a text Decision-making is the foundation of both business success and a fulfilling life. Yet we rarely acknowledge how these choices, both conscious and unconscious, shape our entrepreneurial journey. When we avoid making decisions, we drift—and drifting rarely leads to the business or life we truly want. Throughout my entrepreneurial journey, I've learned that thoughtful decision-making transformed my small pamper events business into a thriving events company handling everything from children's birthdays to adult celebrations. Did I make perfect choices every time? Absolutely not! But consistently making decisions, rather than avoiding them, propelled my business forward.  Finding balance is crucial. A business consuming 99% of your energy while leaving only 1% for personal life might grow initially, but such growth isn't sustainable. My father would remind me, "You're putting yourself last," emphasizing that business success loses its meaning if you never actually enjoy life. Many entrepreneurs face decision paralysis—sometimes from uncertainty, sometimes from fear of outcomes (both positive and negative). But avoiding decisions leads to stagnation, wasted time, and countless missed opportunities. What makes a good decision? Simply put, it aligns with YOUR desired outcome, not someone else's. This explains why blindly copying another entrepreneur's path often fails; their choices match their unique circumstances, not yours. When mistakes happen (and they will), avoid spiraling into self-doubt. Instead, ask: "How can I rectify this? What's my next step?" Every misstep contains valuable lessons if you're willing to learn rather than dwell on failure. This week, identify one area of your business where you've been drifting and make a decision—even a tiny one. That's how you begin creating the business and life you truly want. Sign up for my email list in the show notes to receive our new freebie that will help guide your decision-making process!

    13 min
  2. SEP 1

    The Missing Piece: How Presence Amplifies Your Business Strategy

    Send us a text Have you ever wondered why some businesses with brilliant plans still fail to gain traction? The missing ingredient might not be what you expect. Welcome back to Business Built with Strategy! After a personal hiatus following the sudden loss of my father – who was not only my dad but my business mentor and hero – I'm returning with crucial insights about an overlooked aspect of entrepreneurial success. Strategy alone simply isn't enough. While having a clear business strategy is undeniably important (without one, you're just winging it), many entrepreneurs mistakenly focus solely on creating the perfect plan while neglecting how they'll communicate and embody that strategy. Common pitfalls include confusing to-do lists for strategy, mindlessly copying competitors without understanding context, and changing direction too frequently due to lack of clear benchmarks. What truly transforms a good business into a great one is the marriage of strategy with presence. Think about it: can you confidently pitch your business in any room? From casual coffee shop conversations to standing on stage before thousands? Your ability to communicate with authenticity and confidence is just as crucial as having a solid plan. Strategy without presence is merely a plan collecting dust; presence without strategy is confidence with no direction. Together, they create something powerful – a business that genuinely moves people. I'm thrilled to announce I've been working on something special that fuses these two essential elements. If you've ever frozen when it came time to present your ideas or struggled to effectively communicate your vision, this upcoming offering is designed for you. Remember: strategy is the map, presence is the vehicle – and you need both to reach your destination. Subscribe now or join my email list to be first to hear the details!

    13 min

About

Business Built Strategy is for business owners who are ready to lead with clarity and confidence. Hosted by Victoria E Strange, it’s direct, strategic, and built for people who want to grow a business that actually works. New episodes every Monday. Love the real talk? Go listen to A Woman’s Power Unfiltered—Victoria’s second podcast on mindset, confidence, and personal power. Follow on Instagram: @victoriaeastrange