DigitalituM Podcast - At the Intersection of Manufacturing and Digital Transformation

DigitalituM - Digitalization tools for Manufacturing
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Manufacturing has its challenges. Digital Transformation has its challenges.  Welcome to the DigitalituM Podcast, where we delve into the intersection of manufacturing and digital transformation.  Manufacturing, a cornerstone of our global economy, faces various challenges—from optimizing production processes to ensuring quality control and maintaining a skilled workforce. In parallel, the digital transformation journey presents its own set of hurdles. Integrating new technologies, managing data, and fostering a culture of continuous improvement are just a few of the obstacles companies encounter. In this biweekly podcast, we'll discuss these problems and, more importantly, the solutions making a real difference on the shop floor. We'll dive into how cutting-edge digital technologies like Augmented Reality (AR), Virtual Reality (VR), the Internet of Things (IoT), and Artificial Intelligence (AI) are being leveraged to address specific use cases. Whether it's enhancing training programs, improving machine maintenance, or optimizing production workflows, these technologies pave the way for smarter, more efficient manufacturing operations. In the DigitalituM Podcast, we introduce you to some of the industry's leading voices and peers at the forefront of this digital revolution. They'll share their insights, experiences, and the transformative impact of digital tools in their respective fields. So, please sit back, relax, and join us as we explore the intersection of manufacturing and digital transformation.    Welcome to the DigitalituM Podcast!  

  1. 09/13/2025

    DigitalituM Podcast Episode 23 - Ben Bleiman - Modocs.AI - Capturing Tribal Knowledge with Voice-to-SOP

    Send us a text Episode Summary Ben Bleiman—electrical engineer turned innovation leader—walks us through his journey from Bose (automotive audio tuning) to IBM (7–10 nm semiconductors) and Crane Currency (micro-optics on the $100 note), where years in R&D and production quality led him to MODocs.ai. We dig into why documentation is painful, how tribal knowledge gets lost when veterans retire, and how Voice-to-SOP plus dynamic document control, digital checklists, and human-in-the-loop reviews can turn know-how into repeatable, auditable execution on the shop floor.  What You’ll Learn Why documentation fails in the real world: People will gladly explain a process, but hate writing it—so the knowledge never makes it into usable SOPs. MODocs captures the spoken explanation and structures it automatically.  Voice-to-SOP in practice: Hit record, talk through the job, and get a structured, editable SOP—complete with warnings/safety notes, “why” context, tools/materials, and photos. Approve, reorder, or condense steps with simple feedback; a person always reviews before publishing.  Dynamic document control: Versioning highlights what changed since the last run so operators don’t run on autopilot; training happens in-line as changes roll out.  From SOPs to execution: Every SOP becomes a digital checklist that can capture measurements, lot numbers, photos, timestamps, and operator notes—creating proof for audits and data for continuous improvement.  Process analytics & certification: Track cycle times and variation by step/person, spot skipped steps vs. actual expertise, and certify users with quizzes and role-based access.  Business impact: Cut downtime and training cost, reduce defects, keep knowledge when experts retire, and make audits simple with full traceability.  See it live: MODocs.ai demo at SPS Atlanta (Sept 16–18, GWCC)—Ben joins us Thursday at the DigitalituM Booth #1027 for hands-on trials and a 30-day access offer.  Guest Ben Bleiman — Founder, MODocs.ai LinkedIn: (Ben) linkedin.com/in/ben-bleiman LinkedIn Company MODocs.ai (MO Docs AI) — Voice-to-SOP, dynamic document control, digital checklists, and process analytics for manufacturing teams. Website: modocs.ai MO Docs AI LinkedIn: linkedin.com/company/modocsai (company updates/examples) LinkedIn Call to Action Meet Ben and try Voice-to-SOP at SPS Atlanta—Booth #1027 (Sept 16–18, GWCC). Interested in capturing your team’s know-how? Book a demo via modocs.ai.Interested in more Digital Tools for Manufacturing: Contact DigitalituM Stay tuned for more inspiring conversations about manufacturing and digital transformation. Also, remember to follow and subscribe to the DigitalituM Podcast for exclusive insights from industry leaders and innovators. We appreciate your likes and comments. If you feel you can add value to this podcast series and want to be our guest, send an email to Sales@DigitalituM.com

    29 min
  2. DigitalituM Podcast Episode 22 - Mark Eferdinger - Card Monroe - Cutting Through the Digital Fog: Custom Automation & Digital Twins with Card Monroe

    09/08/2025

    DigitalituM Podcast Episode 22 - Mark Eferdinger - Card Monroe - Cutting Through the Digital Fog: Custom Automation & Digital Twins with Card Monroe

    Send us a text In this episode, I sit down with my longtime friend and partner, Mark Eferdinger (Sales, Card Monroe Automation). We discuss the very real pressures U.S. manufacturers face—labor shortages, reshoring, tariffs, and the need to automate more quickly—and how a hands-on, customer-driven approach outperforms one-size-fits-all “modularity” every time. About our guest Austrian-born and U.S.-based for 15+ years, Mark came up through mechanical engineering and project management (Schaeffler, pharma packaging, custom machinery). He’s now helping Card Monroe design, build, commission, and support custom automation solutions across various industries, including automotive, food & beverage, chemical, aerospace, construction, and more. What we cover Why custom beats catalog: Real-world cases where customers need tailored cells (palletizing, drilling, assembly, packing, vision-guided inspection) instead of off-the-shelf machines.Digital Twin & Virtual Commissioning: Simulate, emulate, and debug code before steel is cut—shrinking on-site commissioning and de-risking retrofits years later.Reshoring reality: Tariffs, supply risk, and floor-space constraints are pushing production stateside—while labor scarcity makes automation non-negotiable.Service that sticks: Why local, responsive support wins (time zones, language, standards) and how service packages can turn downtime into pit stops.The Digitalitum “toolbox”: Picking the right digital tools (AR/VR, IoT, PM/PdM analytics, AI/vision) to cut through the digital fog—and actually get adoption on the shop floor.AI, practically: Where AI already helps (PLC assist, machine monitoring, vision analytics, planning) and where it won’t (turning a wrench).Key takeaways Start small, prove value, climb the digital-transformation ladder—don’t wait for the “perfect” platform.Digital Twin isn’t hype: it saves time at launch and during future product changeovers.U.S. manufacturers value speed, clarity, and proximity—and so do their best suppliers.The biggest failure mode isn’t software; it’s non-adoption. Implementation and training make or break ROI.Events & where to meet us SPS Atlanta — Sept 16–18, Georgia World Congress Center. Visit DigitalituM Booth #1027.SOUTHTEC (Greenville, SC) — Third week of October. Meet Card Monroe Automation at Booth #1439.SC Manufacturing Expo — November 5-6th in Greenville, SCConnect Card Monroe Automation (Greenville, SC & Hixson, TN) — custom automation, vision-guided systems, turnkey projects from concept to commissioning and service.Guest: Mark Eferdinger (LinkedIn)Host: Markus Rimmele / DigitalituM — let’s talk AR/VR, IoT/OEE, AI, and the right tools foStay tuned for more inspiring conversations about manufacturing and digital transformation. Also, remember to follow and subscribe to the DigitalituM Podcast for exclusive insights from industry leaders and innovators. We appreciate your likes and comments. If you feel you can add value to this podcast series and want to be our guest, send an email to Sales@DigitalituM.com

    43 min
  3. DigitalituM Podcast Episode 21 - Karen Escobedo - Tri-Sphyre - From Accounting to Automation: Dredge Simulators, Drives & Women in Manufacturing

    08/27/2025

    DigitalituM Podcast Episode 21 - Karen Escobedo - Tri-Sphyre - From Accounting to Automation: Dredge Simulators, Drives & Women in Manufacturing

    Send us a text From Accounting to Automation: Dredge Simulators, Drives & Women in Manufacturing with Karen Escobedo (Tri-Sphyre)Episode Summary Karen Escobedo shares her unconventional path from accounting student and fresh MBA grad to business development in industrial automation. We explore Tri-Sphyre’s work in PLC/HMI/drive integration, their rapidly growing footprint in the dredging industry, and why hands-on simulation training is essential. Karen also opens up about navigating a male-dominated field, building confidence, and practical ways teams can leverage AI (ChatGPT, Claude) for faster learning, quoting, and software work. What You’ll Learn Career pivot with impact: How a first on-site visit reframed Karen’s trajectory and the value of “seeing the line” end-to-end.What Tri-Sphyre actually does: Industrial controls integration (PLCs, HMIs, drives), commissioning, and remote support that shortens downtime and reduces emergency trips.Dredging 101, simplified: What dredges are, why connectivity is hard in remote locations, and how smart controls + telemetry change support economics.Dredge Academy simulator: A physical, multi-screen, customizable simulator (scenarios, safety modules, reporting) that lowers onboarding/training cost and risk—moving from iPad controls to full hardware joysticks for realistic haptics.DredgeIQ “black-box” insight: Process rewind to review operator actions, built-in alerts/messaging for parts & maintenance, and integrated remote access for faster triage.Beyond dredging:TS Pro Flow for consistent, energy-efficient pumping operations (wastewater & dredging).Grab Max for bulk material handling with better control and reduced equipment wear.Service footprint & ethos: Southeast and Texas roots with nationwide support—go-anywhere response oriented around practical uptime.SPS Atlanta preview (Sept 16–18, GWCC): Tri-Sphyre’s first self-hosted tradeshow presence—hands-on demo of the dredge simulator and Emotron drives; target outcomes and who should stop by.Women in manufacturing: Bridging the technical-communication gap, staying confident amid bias, and tapping mentorship communities/panels to accelerate growth.AI that actually helps:Using ChatGPT to build quick technical study guides/flashcards and to accelerate quoting with structured time estimates.Using Claude for code help and debugging.Striking a healthy balance so AI augments (not replaces) learning.Connect & Follow Visit Tri-Sphyre at SPS Atlanta, Sept 16–18 (Georgia World Congress Center), and see the simulator live. https://sps-americas.us.messefrankfurt.com/usa/en.htmlConnect with Karen Escobedo on LinkedIn: https://www.linkedin.com/in/karenesc/ Learn more about Tri-Sphyre: https://tri-sphyre.com/ and LinkedIn: https://www.linkedin.com/company/tri-sphyre/Host: Markus Rimmele with DigitaStay tuned for more inspiring conversations about manufacturing and digital transformation. Also, remember to follow and subscribe to the DigitalituM Podcast for exclusive insights from industry leaders and innovators. We appreciate your likes and comments. If you feel you can add value to this podcast series and want to be our guest, send an email to Sales@DigitalituM.com

    29 min
  4. DigitalituM Podcast Episode 20 - Dr.Ing Eike Wolfram Schaeffer- Robotop - Hybrid Selling with 3D Content

    08/11/2025

    DigitalituM Podcast Episode 20 - Dr.Ing Eike Wolfram Schaeffer- Robotop - Hybrid Selling with 3D Content

    Send us a text DigitalituM Podcast – Episode 20 Guest: Dr.-Ing. Eike Wolfram Schäffer, Co-Founder & CEO of RoboTop Host: Markus Rimmele, Managing Principal of DigitalituM Theme: Hybrid Selling, Digital Tools, and the Future of Manufacturing Sales In this episode of the DigitalituM Podcast – Manufacturing at the Intersection of Digital Transformation, Markus welcomes Dr.-Ing. Eike Wolfram Schäffer from Nuremberg, Germany. Eike shares his journey from holding dual master’s degrees in mechanical and economic engineering to earning a PhD in factory automation, and now leading RoboTop, a spin-off from the University of Erlangen, which focuses on turning advanced digital planning concepts into market-ready solutions. The conversation dives deep into the shift in manufacturing sales processes. Both the DE and US face similar challenges: generational change, reliance on outdated relationship-based selling, and the urgent need to adopt modern digital tools. Eike and Markus discuss how hybrid selling—combining trade shows, customer visits, and advanced digital platforms—can bridge the gap. They explore how extended reality, AI, and 3D visualization can replace expensive, logistically complex machine showcases at trade fairs. Instead of shipping large machinery, companies can utilize virtual models, augmented reality, and interactive digital twins to demonstrate value, enhance training, and facilitate remote sales engagements. Eike shares examples of creative marketing—like the AI-generated “dancing robot” at Automatica—that capture attention and boost reach on LinkedIn. He emphasizes multi-channel strategies: creating 3D assets once and reusing them across trade show planning, sales presentations, marketing content, AR experiences, training modules, and virtual showrooms. The discussion also covers how AI agents will further transform industrial sales by automating complex product configuration, integrating with AR/VR tools, and acting as real-time assistants, moving towards an “Iron Man & Jarvis” style of collaboration. Key Takeaways: Hybrid selling is the future—mix in-person and digital channels.3D content should be multi-use, applicable to sales, marketing, training, and virtual showrooms.Trade shows are shifting from contract signings to networking and PR hubs—leverage them for content creation.AI and extended reality will dramatically reduce the cost and complexity of showing industrial equipment.Creativity (yes, even dancing robots) gets attention in B2B marketing.Sponsor Highlight: This episode is proudly sponsored by SPS Atlanta 2025 – Smart Production Solutions, happening September 16–18, 2025, at the Georgia World Congress Center in Atlanta, GA. Experience the latest in manufacturing automation, digitalization, and Industry 4.0 technologies—right in the heart of the Southeast. 📍 Learn more: www.SPSAmericas.com Connect with our guest and host: 🔹 Dr.-Ing. Eike Wolfram Schäffer – LinkedIn 🔹 RoboTop – Website 🔹 Markus Rimmele – L Stay tuned for more inspiring conversations about manufacturing and digital transformation. Also, remember to follow and subscribe to the DigitalituM Podcast for exclusive insights from industry leaders and innovators. We appreciate your likes and comments. If you feel you can add value to this podcast series and want to be our guest, send an email to Sales@DigitalituM.com

    44 min
  5. DigitalituM Podcast Episode 19 - Holger Schlaps - Steve Forrest - The Future of Manufacturing with AI

    07/28/2025

    DigitalituM Podcast Episode 19 - Holger Schlaps - Steve Forrest - The Future of Manufacturing with AI

    Send us a text 🎙️ DigitalituM Podcast Episode At the Intersection of Manufacturing and Digital Transformation Topic: The Future of Manufacturing with AI Guests: 👤 Holger Schlaps, Head of R&D at SULZER GmbH 🔗 Connect with Holger on LinkedIn 👤 Steve Forrest, VP of Operations at AutoTool Inc. 🔗 Connect with Steve on LinkedIn 🎧 In this episode, host Markus Rimmele reconnects with Holger and Steve to expand on their recent panel discussion at the GACC SME Manufacturing Conference in Greenville, SC. The conversation dives into how AI is transforming manufacturing, from enabling smarter welding to closing the skilled labor gap with intuitive maintenance support systems. 💡 Key Topics Covered: ✅ AI in Manufacturing – Before It Was Cool Holger shares how SULZER began working with AI in manufacturing back in 2018, long before the ChatGPT boom. His focus? Making AI practical by turning proof-of-concept efforts into production-ready solutions. ✅ The Real Problems on the Shop Floor Both guests emphasize the twin challenges: A shrinking, aging workforce with less technical expertiseDisconnected machines and siloed data that hinder efficiency and insight✅ AI-Powered Solutions with Real-World ROI Steve explains how AutoTool uses AI vision systems (like APERA.AI) to enable bin-picking in robotic cells, turning chaotic part orientation into automated efficiency. Holger adds how AI-driven knowledge management systems help less-experienced operators act like seasoned pros, using tools they already have (smartphones, tablets). ✅ Use Case: AI for Weld Quality Inspection Markus, Holger, and Steve walk through a joint AutoTool + SULZER project using AI and 3D profiling scanners to inspect welds. What makes it different? Instead of just flagging a bad weld, the system diagnoses why it’s bad—and guides operators through corrective action. This approach combines cloud-based AI, Programmable Logic Controllers (PLCs), and live sensor data to create a self-improving, closed-loop system. ✅ From Data Silos to AI Enablement AI connects disparate systems—such as MES, ERP, PLC, and SCADA—into actionable intelligence. That unlocks predictive analytics, allowing manufacturers to shift from reactive to proactive strategies. ✅ In-Process AI for Welding Paths Steve also introduces a second AI use case: in-process weld path correction, which utilizes cameras, touch sensing, and adaptive software. This is especially vital in heavy equipment manufacturing, where weld seams vary in position. AutoTool utilizes tools such as Apogee and CAD-to-path solutions to automate seam detection and robot guidance. ✅ Maintenance AI: Empowering Operators Instead of waiting for a maintenance tech, AI provides operators with step-by-step guidance to get production back online fast. AI serves as a 24/7 assistant, reducing downtime and improving efficiency. ✅ Workforce Readiness for AI Rather than intensive retraini Stay tuned for more inspiring conversations about manufacturing and digital transformation. Also, remember to follow and subscribe to the DigitalituM Podcast for exclusive insights from industry leaders and innovators. We appreciate your likes and comments. If you feel you can add value to this podcast series and want to be our guest, send an email to Sales@DigitalituM.com

    1h 3m
  6. DigitalituM Podcast Episode 18 - Martin Lääts - Evocon - Production Visualization and OEE with Evocon

    05/08/2025

    DigitalituM Podcast Episode 18 - Martin Lääts - Evocon - Production Visualization and OEE with Evocon

    Send us a text 🎙️ DigitalituM Podcast – Episode 18 Guest: Martin Lääts, Co-Founder & Head of Product at Evocon Topic: Making OEE Simple – Scalable Production Monitoring with Evocon Markus Rimmele talks with Martin Lääts, Co-Founder and Head of Product at Evocon, about how manufacturers can improve performance using one of the most practical KPIs in production: OEE (Overall Equipment Effectiveness). 📈 What You'll Learn in This Episode How Evocon simplifies production monitoring for any size manufacturerWhy plug-and-play OEE tracking helps move from gut-feeling to data-driven decisionsThe key difference between Evocon and traditional MES systemsReal-world use cases from industries like food & beverage, chemicals, construction, and even guitar manufacturingThe power of simplicity, user adoption, and cloud-first design in manufacturing software🛠️ About Evocon Headquartered in Tallinn, Estonia—one of the world's most digitalized societies—Evocon offers a standardized, hardware-inclusive OEE platform purpose-built to be up and running in minutes, not months. With its plug-and-play IoT edge device, simple sensors, and powerful cloud-based dashboards, Evocon helps manufacturers visualize, analyze, and optimize machine utilization across lines, shifts, or factories. 📊 Why It Matters As Martin shares, one of the most significant barriers to digital transformation on the shop floor isn't complexity — it's usability. Evocon delivers a modern tool that operators want to use. Intuitive and fast to deploy, it removes excuses and empowers frontline workers and managers alike to understand and act on machine performance. 🔍 Use Cases Highlighted in This Episode Yara International: Global rollout across 128 lines for unified loss tracking and worldwide visibilityFood Processing in Greece: Retrofitting sensors onto legacy machinery to monitor uptimeGuitar Manufacturing in the U.S.: Switching filter replacements from scheduled intervals to actual machine hours saved up to $8MTile Production: Gas consumption monitoring revealed leaks that cost €2,000/hour🌐 Evocon vs MES Systems While MES platforms often require large budgets, complex integrations, and long timelines, Evocon thrives as a low-cost, fast-start solution. Ideal for small to mid-sized manufacturers — or large enterprises seeking to digitize their shop floor without waiting on massive IT projects — Evocon bridges the gap between Excel-based processes and full-scale automation. 🤖 What About AI? Martin discusses how Evocon actively researches AI-enhanced analytics but focuses on delivering accurate, validated value. He emphasizes that while AI can assist with data interpretation, humans must stay at the center of decision-making, especially when data quality or context is questioned. 💬 Final Thoughts If you're still running production with clipboards, whiteboards, or Excel, Evocon offers a no-excuses way to modernize. With a free trial, minimal setup, and real-time insights, it's a perfect first step on your digital transformation journey. 📍 Try the platform risk-free at evocon.c Stay tuned for more inspiring conversations about manufacturing and digital transformation. Also, remember to follow and subscribe to the DigitalituM Podcast for exclusive insights from industry leaders and innovators. We appreciate your likes and comments. If you feel you can add value to this podcast series and want to be our guest, send an email to Sales@DigitalituM.com

    32 min
  7. DigitalituM Podcast Episode 17 -Gerd Bart - Transaction Network - Digital Services Platform for OEMs

    04/30/2025

    DigitalituM Podcast Episode 17 -Gerd Bart - Transaction Network - Digital Services Platform for OEMs

    Send us a text 🎙️ DigitalituM Podcast – At the Intersection of Manufacturing & Digital Transformation  Episode Title: Rethinking Aftermarket Services  In this episode of the DigitalituM Podcast, host Markus Rimmele welcomes Gerd Bart, Founder and CEO of Transaction Network, a pioneering provider of digital service platforms for machine builders and manufacturers. Gerd shares his fascinating journey from carpenter to digital innovator and explains how Transaction Network is reshaping the future of lifecycle management in manufacturing. 🔧 Why You Should Listen: Traditional after—sales service approaches are broken, relying on spreadsheets, email ping-pong, and reactive firefighting. Gerd explains how Transaction Network solves these challenges with a fully integrated, cloud-based, and AI-enhanced service platform designed specifically for industrial machinery OEMs and their customers. 🧠 What You'll Learn in This Episode: How Gerd's experience with platforms like eBay Germany led to the foundation of Transaction NetworkThe meaning behind the name "Transaction Network" and the importance of digital ecosystems in manufacturingA breakdown of the platform's key modules:  🔹 Asset Management – Complete digital twin of each machine, including BOMs, 2D/3D CAD views, software, and maintenance logs  🔹 Spare Parts Webshop – Custom-pricing, availability tracking, and direct ordering linked to machine-specific data  🔹 Service Ticketing – AI-supported communication that eliminates delays and miscommunication  🔹 Condition Monitoring & Predictive Maintenance – Real-time IoT-based monitoring and intelligent rule engines  🔹 AI Integration – AI Agents (like ChatGPT) that support technicians with diagnostics, instructions, and parts sourcing  🔹 DataX – A robust integration engine to connect with SAP, Microsoft Dynamics, PLM, and CRM systems within weeks💡 Key Takeaways: Transaction Network isn't an MES — it complements it by managing everything after the machine is delivered.The platform drastically reduces downtime, improves service efficiency, and enhances customer satisfaction.Their unique value: a SaaS solution that's plug-and-play, affordable, and scalable. You don't need to invest millions in building your software — you subscribe and go.Their Transaction Network Box enables secure remote updates directly to machines — no reinvention required.📈 The Bigger Picture: Gerd and Markus also discuss how Transaction Network is navigating the AI revolution in manufacturing. From automating predictive maintenance to enabling more innovative service delivery, Gerd believes AI is not replacing humans but elevating them, eliminating repetitive work so technicians can focus on higher-value tasks. 🚀 For Machine Builders & OEMs: This episode is a must-listen if you want to improve your aftermarket services, digitize your customer support, or bridge the data gap between engineering and operations. Transaction Network offers an actionable, scalable solution without the overhead of building custom software. 📲 Connect with Gerd Bart: 🔗 LinkedIn Profile 🌐 Transaction Network We Stay tuned for more inspiring conversations about manufacturing and digital transformation. Also, remember to follow and subscribe to the DigitalituM Podcast for exclusive insights from industry leaders and innovators. We appreciate your likes and comments. If you feel you can add value to this podcast series and want to be our guest, send an email to Sales@DigitalituM.com

    36 min
  8. DigitalituM Podcast Episode 16 - Ed Marsh - Ed Marsh Consulting - Rethinking B2B Sales in Manufacturing with Ed Marsh

    04/18/2025

    DigitalituM Podcast Episode 16 - Ed Marsh - Ed Marsh Consulting - Rethinking B2B Sales in Manufacturing with Ed Marsh

    Send us a text Beyond Specs: Rethinking B2B Sales in Manufacturing with Ed Marsh 🔧 Episode Summary: In this episode of the DigitalituM Podcast – at the intersection of Manufacturing and Digital Transformation, host Markus Rimmele welcomes Ed Marsh, an expert in B2B industrial sales and global market strategy. Together, they explore how traditional manufacturers—especially German and European capital equipment builders—struggle with modern sales practices in the U.S. market and what to do about it. Ed shares stories and proven frameworks from his decades-long experience working with Mittelstand companies and global manufacturers. From cultural differences and buying behaviors to digital disruption, sales enablement, service transformation, and trade shows—this episode is a must-listen for anyone in industrial sales, marketing, or leadership. 🎯 What You’ll Learn in This Episode: Why many European manufacturers fail in the U.S. market—and how to succeedThe difference between selling specs and selling outcomesWhy marketing must handle 67% of the buying journey before sales ever get involvedHow AI, LLMs, and content formatting are changing industrial buying decisionsThe myth of "qualified leads" and the hidden value of early relationship buildingThe role of service teams as potential revenue generatorsHow proactive service models and predictive maintenance shift the business modelWhy your trade show leads don’t convert—and how to fix itThe importance of cross-industry partnerships in building long-term trustA new way to recruit and evaluate superstar industrial salespeople (hint: it’s not resumes)🧠 Key Quotes: “German manufacturers bring rigor to engineering and production—but often a casual attitude to sales.” – Ed Marsh“Buyers don’t buy because of speed or specs. They buy because of business outcomes.” – Ed Marsh“97% of your target market isn’t buying right now. You need to be part of their 97% thinking.” – Markus Rimmele🌍 Guest: Ed Marsh Ed Marsh is a B2B revenue growth consultant, speaker, and founder of Consilium Global Business Advisors, helping mid-market industrial companies grow through modern sales and marketing strategies. He’s also the host of the “Signals from the OP” podcast, focused on strategic B2B growth. 🔗 Ed Marsh on LinkedIn 🌐 Consilium Global Business Advisors 🎧 Signals from the OP Podcast 👤 Host: Markus Rimmele Markus is the Managing Principal of DigitalituM, a boutique consultancy helping European and U.S. manufacturers embrace digital transformation with tools like AR, VR, IoT, AI, MES, and Predictive Maintenance. He’s passionate about cross-cultural success, smart field service, and sales enablement in manufacturing. 🔗 Markus Rimmele on LinkedIn 💡 If you enjoyed this episode: ✅ Follow the podcast ✅ Share it with your colleagues ✅ Leave a review ✅ Tag Markus or Ed on LinkedIn with your thoughts 🎧 Subscribe and never miss a dose of insight at the interse Stay tuned for more inspiring conversations about manufacturing and digital transformation. Also, remember to follow and subscribe to the DigitalituM Podcast for exclusive insights from industry leaders and innovators. We appreciate your likes and comments. If you feel you can add value to this podcast series and want to be our guest, send an email to Sales@DigitalituM.com

    39 min
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Manufacturing has its challenges. Digital Transformation has its challenges.  Welcome to the DigitalituM Podcast, where we delve into the intersection of manufacturing and digital transformation.  Manufacturing, a cornerstone of our global economy, faces various challenges—from optimizing production processes to ensuring quality control and maintaining a skilled workforce. In parallel, the digital transformation journey presents its own set of hurdles. Integrating new technologies, managing data, and fostering a culture of continuous improvement are just a few of the obstacles companies encounter. In this biweekly podcast, we'll discuss these problems and, more importantly, the solutions making a real difference on the shop floor. We'll dive into how cutting-edge digital technologies like Augmented Reality (AR), Virtual Reality (VR), the Internet of Things (IoT), and Artificial Intelligence (AI) are being leveraged to address specific use cases. Whether it's enhancing training programs, improving machine maintenance, or optimizing production workflows, these technologies pave the way for smarter, more efficient manufacturing operations. In the DigitalituM Podcast, we introduce you to some of the industry's leading voices and peers at the forefront of this digital revolution. They'll share their insights, experiences, and the transformative impact of digital tools in their respective fields. So, please sit back, relax, and join us as we explore the intersection of manufacturing and digital transformation.    Welcome to the DigitalituM Podcast!  

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