The Brand Hunch

Lindsay Rogers

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MARKETING
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Hello and welcome to The Brand Hunch podcast, where we explore ideas and hunches around how marketers are growing great brands. It’s a look under the hood at what “brand” means in today’s age. Hosted by Lindsay Rogers, Managing Director and Co-Founder of Chello.

JAN 28

Curiosity and conscientiousness: habits that spark effective management

In this episode, we chat to Georgie Leslie, CMO at Future Group, about what it really takes to lead in a category most people tend to ignore (spoiler: it’s superannuation). We unpack the realities of nudging action in a low-interest category and the difference between good management and good leadership. It’s a grounded look at the reality behind the coveted CMO job title, delivered by someone who leads with a healthy balance of care and conviction.

41 min
JAN 7

Let go to level up: how to build high-performance marketing teams

In this episode, we chat with Matt Gudge about the messy, brilliant reality of marketing in high-growth businesses, from tourism during COVID to scaling complex marketplaces and jumping head-first into health tech. We get into why prioritisation beats perfectionism and how he has built teams that are smarter than him (on purpose). Matt has a real knack for championing creativity and commercial thinking in the same breath, giving anyone working in brand and marketing with plenty to chew on post-listen.

44 min
12/16/2025

Employer brand: embedding company culture from the inside out

In this episode, we chat with Ainsley Pope about the side of brand most people never see: the inside. From her work at Westpac and PwC to building the employer brand function at IAG, Ainsley breaks down how culture, internal comms and a clear narrative can shift an organisation from disconnected to one of the most desirable places to work in the country. Listen to find out why employer brand is finally getting its moment in the sun.

46 min
12/03/2025

A brand built on banter: exploring Better Beer’s cult status

In this episode, we sit down with Hannah Vinden to unpack how Better Beer went from a scrappy startup to one of Australia’s favourite beer brands. (Spoiler: most of it was down to gut feel, good banter and a seriously engaged community.) Hannah shares what she carried over from her time working in FMCG, what she happily left behind, and why entertainment beats traditional advertising every time. Warning, this episode *may* put you in the mood to crack a cold one…

43 min
11/12/2025

From legacy to longevity: Scaling a heritage brand into new markets

R.M.Williams is many things; handcrafted, hard-wearing, and quintessentially Australian. But how do you keep a 1932 icon relevant for a 2025 audience? In this episode, Lindsay sits down with Victoria Taylor, Head of Brand Marketing Communications at R.M.Williams, to unpack all things brand custodianship, why collaboration is her superpower, and what happens when boots built by 80 pairs of hands meet a world that wants 8-second reels. Victoria talks UK expansion plans, the shift from LVMH to Tattarang, and the power of slow fashion in a fast fashion world.

47 min
10/22/2025

Activate hustle mode: building a brand from the ground up

In this episode of The Brand Hunch podcast, we chat to Raquel Bouris, Creative Director and Founder of cult fragrance brand Who Is Elijah. From a $12K investment to a $20M business, Raquel shares how a mix of obsession, delusion (her words, not ours!), and good old-fashioned hustle turned a scrappy side project into a globally-recognised brand. We talk guerilla marketing, meeting Sofia Richie, and why sometimes the best business plan is no plan at all.

39 min
10/16/2025

Live at SxSW Sydney: the ROI of creative courage

This episode’s a special one, our first ever live recording at SxSW Sydney! We chat to Mark Richardson, GM of Marketing at Petbarn (and formerly of Aldi, Marley Spoon, and M&C Saatchi), about challenger brands, creative effectiveness, and the ROI of brave ideas. From building Aldi’s Good Different platform to leading well-known brands with empathy and edge, Mark shares his take on what makes marketing memorable (and why pets might just be the secret to great advertising!)

39 min
10/02/2025

Balancing legacy with innovation: product development as a marketing lever

In this episode of The Brand Hunch podcast, we chat to Revlon ANZ Marketing Director Amy Kingon Smith about the fine art of keeping a 92-year-old brand feeling fresh. From protecting classics to knowing when to shake things up, she shares how product development can double as a marketing superpower. We get into makeup-themed stunts, local ambassadors (shout out Delta Goodrem), and the not-so-glam side of brand building: consistency. It’s a candid look at how to keep legacy brands bold, relevant, and very much alive.

39 min

Hello and welcome to The Brand Hunch podcast, where we explore ideas and hunches around how marketers are growing great brands. It’s a look under the hood at what “brand” means in today’s age. Hosted by Lindsay Rogers, Managing Director and Co-Founder of Chello.

Creator

Lindsay Rogers
Years Active

2024 - 2026
Episodes

26
Rating

Clean
Show Website

The Brand Hunch