the brAIn - real AI intelligence for media & entertainment

Peter Csathy, media, entertainment, AI & tech expert (chairman of Creative Media)
  • 5.0 (3)
  • TECHNOLOGY
  • UPDATED WEEKLY

All about how generative AI is transforming the world of media and entertainment - hosted by leading expert Peter Csathy of Creative Media (creativemedia.biz). "the brAIn" features Csathy's "insider" insights about the latest developments in generative AI and its impacts on media, entertainment, and the entire creative community. It also features interviews with leading artists, innovators, entrepreneurs, executives, and influencers. Each episode starts with Peter's humorous rundown of the latest key headlines in the world of AI, media and entertainment. The podcast is the companion to his newsletter "the brAIn" that reaches thousands of "movers and shakers" in the industry. You can find it at themediabrain.substack.com. Peter is a renowned dealmaker, serial entrepreneur, business advisor, Harvard trained lawyer, writer, speaker, and overall creative force.  He writes a weekly column about AI and the media industry in leading entertainment publication TheWrap. He has negotiated over $4 billion in deals, served as CEO and President of several pioneering media-tech companies that achieved successful exits, and as a senior dealmaker in major studios. Peter has been a key driver and force for opening up entirely new markets, including on demand music streaming, online video platforms, and live social video streaming and chat. He is a believer that artists and creators sit at the center of the overall media, entertainment and tech universe. He also hosts the podcast series "The Story Behind the Song" on Consequence, where he interviews the most legendary artists of the past several decades about their most iconic songs. You can find that podcast at consequence.net/category/consequence-podcast-network/the-story-behind-the-song.reach out to Peter at bizdev@creativemedia.biz.

  1. 3D AGO

    AI Regulation Isn't Dead In D.C. (But It's Damn Close): Moiya McTier Discusses The Latest

    What happens when the chief spokesperson and lobbyist for the Human Artistry Campaign (the coalition of 180+ creative and Artist organizations worldwide) sits down to discuss the state of AI regulation and legislation in D.C.? You get a fascinating conversation with Dr. Moiya McTier. Moiya has spent time on Capitol Hill with members of Congress in support of the creative community’s interests.  Here are some highlights of our discussion: Legislative Progress: Federal legislation isn’t dead. But it’s certainly not moving fast, although bi-partisan support isgrowing for the NO FAKES Act (digital replicas) and the TRAIN Act (data transparency).“Stealing Isn’t Innovation”: Moiya discusses the Human Artistry Campaign’s recently launched “Stealing Isn’t Innovation” campaign, which educates the public on how AI models are trained using unlicensed data without permission. Ethical AI Standards: True ethical AI requires a framework of consent, credit, and compensation. Identity Protection: AI is uniquely dangerous because it can mimic an artist’s voice, likeness, and style, threatening their professional identity. Intrinsic Value of Art: Over-reliance on AI risks “creative atrophy” by removing the essential human struggle of expression. 35 minutes. Zero fluff. Total insight.  Sign up for the companion "the brAIn" newsletter via this link. Check out Peter and his firm Creative Media Check out Peter's LinkedIn bio here. And send feedback to bizdev@creativemedia.biz.

    35 min

  2. FEB 16

    AI Revenue Sharing for Content: It Works (& ProRata.ai Shows the Way)

    In this episode, I revisit my conversation with Josh Freeman, VP of Business Development of "must watch" company ProRata.ai, which sits at the center of the generative AI/content divide. The company recently raised an additional $40 million (bringing its total haul to over $70 million). Its vision is to solve one of the most challenging issues at the center of generative AI — i.e., the use of IP/content without consent, compensation and attribution.  Josh tells me that the company's proprietary tech can do three critical things: (1) identify “proportionate attribution” to content sources used for generative AI training purposes, based on each source’s relative contribution to the ultimate GenAI output/display; (2) enable reporting of that attribution/contribution; and (3) enable ongoing payments to the relevant rights-holders. Since this episode first posted one year ago, ProRata also launched its own AI search chatbot, Gist Answers, to compete directly with Perplexity, Gemini, ChatGPT and others in AI search. But unlike those AI chatbots, ProRata.ai says it does it “ethically” — training its AI models on — and then outputting/displaying — only licensed content sources.  The company counts 1,500+ media partners, including The Atlantic, The Guardian, Sky News and Vox. And here’s the fascinating part. The company gives its partners an ongoing 50/50 revenue split on any revenues generated by Gist Answers (not just a single up-front licensing payment). Sign up for the companion "the brAIn" newsletter via this link. Check out Peter and his firm Creative Media Check out Peter's LinkedIn bio here. And send feedback to bizdev@creativemedia.biz.

    43 min

  3. FEB 7

    Beyond The Swipe: Your New 24/7 AI Dating Coach (Just In Time for Valentine's Day)

    What happens when an entrepreneur looking for love finds dating perils instead? She builds a new AI dating App to spot those relationship red flags and deliver real-time coaching and safety. My interview today is with Blair Golden, Founder & CEO of Pair — your always-on personal AI dating coach that just launched in the App Store last week.  Blair & I Discuss: The “Dating Jungle” Inspiration. Blair’s motivation came from her personal return to dating after her divorce, an experience she describes as an “unsupervised and unsafe circus.”Bridging the Gap Between Therapy and Dating. She realized that professional dating advice is too expensive or unavailable when dating “disasters” actually occur. “As we all know, dating disasters don’t wait for Tuesday at 3 PM!”The Need for a Real-Time Confidant. “What if I had a wise, calm, judgment-free coach and confidant in my pocket? Someone I could ask, in real time, ‘Is this a red flag, or am I overthinking?’”Safety and Empowerment. “Desiring to help empower women and provide a new level of safety to all daters.”Trusting Your Intuition. “Pair is built to help singles trust their gut when spotting red flags and cut ties with toxic people faster.”30 minutes. Zero fluff. Total insight. Just in time for Valentine’s Day. Sign up for the companion "the brAIn" newsletter via this link. Check out Peter and his firm Creative Media Check out Peter's LinkedIn bio here. And send feedback to bizdev@creativemedia.biz.

    29 min

  4. FEB 1

    Advertising's Top AI Disruptor PJ Ace: Rewriting The Rules (& Turning Down Super Bowl Ads)

    What happens when the top AI disruptor in the world of advertising, PJ Accetturo (aka PJ Ace, the “Viral AI Ad Madman”) — founder and CEO of leading AI creative studio and agency Genre AI — sits down to talk shop? You get a fascinating, blunt discussion of how AI is fundamentally transforming the world of big brand and Hollywood studio advertising and production. PJ and I discuss: How Genre AI broke out with its AI-hyper fueled ad for prediction market, Kalshi – an ad that was viewed tens of millions of times. Since then, Oracle, Popeyes, Qatar Airlines have chosen Genre – and now, so do major Hollywood studios. You’ll learn why (hint: it’s a race to quality; not to the bottom).Why PJ turned down the opportunity to produce a massive Super Bowl ad.AI’s power to slash production costs & time-frames, without sacrificing quality. PJ walks us through the overall production process. Where AI shines. And where AI has limitations.The unchallenged power of human creativity for high quality ideation, pre and post-production. PJ’s team includes top directors and talent from film & television — critical differentiators from other AI studios. And he doesn’t expect that to change.45 minutes. Zero fluff. Total insight. Sign up for the companion "the brAIn" newsletter via this link. Check out Peter and his firm Creative Media Check out Peter's LinkedIn bio here. And send feedback to bizdev@creativemedia.biz.

    44 min

  5. JAN 26

    Google's Head of Content: On AI, Hollywood & AI's 4th Dimension of Storytelling

    What happens when Google’s head of entertainment content & platforms, Jon Zepp, sits down to talk shop? You get one of Big Tech’s leading AI “insiders” whose focus is to work with the creative community — and to overcome friction, and focus instead on unlocking new creative possibilities. I interview Jon about it all in this episode. He deeply respects Artists — is one of the sharpest minds I know — and is a true lover of the world of entertainment and content. Jon and I discuss: Google’s Creative Partnership with Filmmakers Darren Aronofsky and Doug Liman: Why those Auteurs behind classic films like “Black Swan” and “Swingers” chose to work with the biggest AI/Tech company on the planet — and how they overcame understandable Artist trepidation.Google’s New 100 ZEROS Project: It’s an eye-opening new creative direction for Google. And just in time for the Academy Awards, 100 ZEROS has a small co-production role in 9-time Oscar nominated film “Sentimental Value” — a relationship that, interestingly, has nothing to do with AI.AI’s Unlock of a New 4th Dimension of Storytelling: Jon lays out an “a-ha” moment for me, in terms of understanding new creative possibilities unlocked with AI (which still keeps human artists/creatives firmly in control).45 minutes. Zero fluff. Total insight.  Sign up for the companion "the brAIn" newsletter via this link. Check out Peter and his firm Creative Media Check out Peter's LinkedIn bio here. And send feedback to bizdev@creativemedia.biz.

    44 min

  6. JAN 21

    AI & Creative Control - A Conversation with Andy Beach, former CTO Microsoft (M&E)

    Creative Media's Peter Csathy and Andy Beach, former Microsoft CTO and Head of AI Strategy (Media & Entertainment), discuss: (1) Disney's $1 billion investment into OpenAI; (2) Apple's decision to partner with Google for Apple Intelligence; (3) Microsoft's new AI Publisher's Content Marketplace; (4) Matthew McConaughey's efforts to trademark himself for AI purposes (alright, alright, alright!); and (5) the true meaning (and ramifications) of creative "control" in an increasingly generative AI world. You can learn more about Andy Beach via his Substack "Engines of Change: Technology, Media, and the Attention Economy." Sign up for the companion "the brAIn" newsletter via this link. Check out Peter and his firm Creative Media Check out Peter's LinkedIn bio here. And send feedback to bizdev@creativemedia.biz.

    47 min

  7. JAN 20

    Series Debut: CES AI Media Masterclass: The Latest Content Licensing/Pricing, Copyright/Fair Use (Expert Panel)

    In this debut episode 1 of the brAIn for 2026, Creative Media's Peter Csathy moderates an expert panel at CES 2026, featuring Rebecca Grossman-Cohen (The New York Times), Emi Wayner (formerly of Google AI), Dave Davis (AI content licensing firm Protege), renowned Artist/DJ BT, and Jason Henderson (IP/licensing expert). The panel discusses the latest developments in copyright and fair use; the latest AI content licensing deals (pricing, how they're structured); Disney's $1 billion deal with OpenAI; and much more in a fascinating rapid fire 40 minute session. Sign up for the companion "the brAIn" newsletter via this link. Check out Peter and his firm Creative Media Check out Peter's LinkedIn bio here. And send feedback to bizdev@creativemedia.biz.

    44 min

  8. 12/16/2025

    5 Predictions for AI, Media & Entertainment in 2026

    This episode discusses expert Peter Csathy's 5 predictions for AI, media and entertainment in 2026. It is based on Csathy's just published annual predictions, which you can find here via his "the brAIn" newsletter.  NOTE: Peter has listened to this episode and believes it accurately represents his predictions and perspectives - and that it is an insightful discussion of those predictions. Sign up for the companion "the brAIn" newsletter via this link. Check out Peter and his firm Creative Media Check out Peter's LinkedIn bio here. And send feedback to bizdev@creativemedia.biz.

    17 min
See All (54)

Ratings & Reviews

5
out of 5
3 Ratings

About

All about how generative AI is transforming the world of media and entertainment - hosted by leading expert Peter Csathy of Creative Media (creativemedia.biz). "the brAIn" features Csathy's "insider" insights about the latest developments in generative AI and its impacts on media, entertainment, and the entire creative community. It also features interviews with leading artists, innovators, entrepreneurs, executives, and influencers. Each episode starts with Peter's humorous rundown of the latest key headlines in the world of AI, media and entertainment. The podcast is the companion to his newsletter "the brAIn" that reaches thousands of "movers and shakers" in the industry. You can find it at themediabrain.substack.com. Peter is a renowned dealmaker, serial entrepreneur, business advisor, Harvard trained lawyer, writer, speaker, and overall creative force.  He writes a weekly column about AI and the media industry in leading entertainment publication TheWrap. He has negotiated over $4 billion in deals, served as CEO and President of several pioneering media-tech companies that achieved successful exits, and as a senior dealmaker in major studios. Peter has been a key driver and force for opening up entirely new markets, including on demand music streaming, online video platforms, and live social video streaming and chat. He is a believer that artists and creators sit at the center of the overall media, entertainment and tech universe. He also hosts the podcast series "The Story Behind the Song" on Consequence, where he interviews the most legendary artists of the past several decades about their most iconic songs. You can find that podcast at consequence.net/category/consequence-podcast-network/the-story-behind-the-song.reach out to Peter at bizdev@creativemedia.biz.

Information

You Might Also Like