Secrets Of A B2B Marketer

Vanilla Skills
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  • MARKETING
  • UPDATED MONTHLY

How do you market a B2B company profitably? 🤔 If you are seeking the answer to this, welcome. You’re at the right place. ‘Secrets of a B2B Marketer’ attempts to reveal the secret 🤫 to this pertinent question. Each month, we bring you B2B marketers 😎 and other stakeholders who share their secrets, tips, tricks, hacks, insights on a plethora of topics ranging from digital marketing to ABM, lead generation to brand building, design-credibility to pull-marketing, and much more. After each episode, you’ll go back with actionable items to explore and help your business be even more profitable.

Episodes

  1. Why your LinkedIn followers are dropping and what you can do about it

    04/06/2025

    Why your LinkedIn followers are dropping and what you can do about it

    Are you seeing a slump in your LinkedIn impressions? You’re not alone. This podcast is based on our CEO Benita Bhatia Dua’s article with the same title which was first published on LinkedIn. While it is AI- generated, we’re sure you’ll find it interesting and insightful. You’ll find facts that no one else is talking about. And at the very least, you’ll have an idea of why you’re seeing the slump, and hopefully you’ll also know how to handle it. If you would like to read the full article, you can check it on: https://www.linkedin.com/pulse/why-your-linkedin-impressions-dropping-what-you-can-do-bhatia-dua-sd5jf?utm_source=share&utm_medium=member_ios&utm_campaign=share_via_Spotify Know anyone else who’s struggling with this? Share this episode with them. And in the comments, let us know what else you would like to listen to. We’ll create an episode for you.

    6 min
  2. Ep 11- Secrets of a B2B Marketer with Poornima Couto and Benita Bhatia Dua

    11/17/2023

    Ep 11- Secrets of a B2B Marketer with Poornima Couto and Benita Bhatia Dua

    Explore the delicate balance between short-term actions and long-term marketing goals in Episode 11 of 'Secrets of a B2B Marketer.' Our guest, Poornima Couto, shares expertise in outcome-based marketing and global brand building. Gain a deeper understanding of the intricacies involved in aligning your marketing initiatives, focusing on outcome-based marketing, performance marketing, and various strategies that can yield desired results in Episode 11 of 'Secrets of a B2B Marketer.'Poornima Couto is CMO & Global Head Market- Making at SLK. Poornima brings a wealth of experience in building global brands, establishing new markets, and ensuring customer success. Connect with her on LinkedIn at linkedin.com/in/poornima-couto-95744844 Guiding this engaging conversation is Benita Bhatia Dua, a seasoned expert with over a decade in B2B Marketing. She serves as a trusted social media consultant to some of the industry's top B2B companies, CEOs, and CXOs. Benita is also a TEDx speaker and the author of 'Profit with Social Media.' Connect with her on LinkedIn at linkedin.com/in/benitadua. For more precious insights on B2B marketing and beyond, follow us on https://www.linkedin.com/company/vanillaskills.

    33 min
  3. Ep. 10 Secrets of a B2B Marketer with AL Jagannath and Benita Bhatia Dua

    10/17/2023

    Ep. 10 Secrets of a B2B Marketer with AL Jagannath and Benita Bhatia Dua

    Whether we're talking B2B or B2C, at the heart of it all, it's P2P – People to People – connections that truly matter.Join Jagannath AL, Head of Marketing & Partnerships, India & ME, Thoughtworks, and our forward-thinking CEO, Benita Bhatia Dua as they shatter the stereotypes surrounding B2B marketing content. Discover why infusing your marketing efforts with excitement and creativity empowers you to influence the desicion-makers.In Episode 10 of 'Secrets of a B2B Marketer,' we unveil revelations and examples where injecting innovative ideas into B2B marketing led to gaining remarkable brand visibility.Meet Jaggi, who brings with him an experience of 25 years working in the arena of marketing and sales. He has led multiple functions in the space and worked with several renowned B2B brands along the way. Follow him here: linkedin.com/in/jagannath-al-0062831b9Leading this captivating discussion is Benita Bhatia Dua, a seasoned expert with over a decade in B2B Marketing. She's a trusted social media consultant to some of the industry's top B2B companies, CEOs, and CXOs. Benita is also a TEDx speaker and the author of 'Profit with Social Media.' Connect with her on LinkedIn at linkedin.com/in/benitadua.For more valuable insights into the world of B2B marketing and beyond, follow us at https://www.linkedin.com/company/vanillaskills.If you find the episode insightful don't forget to subscribe to the podcast.

    37 min
  4. Ep. 9 Secrets of a B2B Marketer with Kunal Aman and Benita Bhatia Dua

    09/17/2023

    Ep. 9 Secrets of a B2B Marketer with Kunal Aman and Benita Bhatia Dua

    🎙️ Unveiling the Untold Power of Storytelling in B2B Marketing! 📖Get ready for an eye-opening journey with @Kunal Aman, Head of Marketing at @SAS India, and our visionary CEO, @Benita Bhatia Dua as Kunal reveals how storytelling transformed his B2B companies' brand values. 🌟Episode 9 of 'Secrets of a B2B Marketer' is your ticket to game-changing insights on various aspects of B2B marketing that will elevate your brand to new heights of success! Don't miss out on these revelations!Kunal, with an enriching experience of 14 years in marketing corporate strategy, and communications with renowned tech MNC's, now leads the marketing and strategy initiatives for SAS in India & Japan. Connect with Kunal Aman on LinkedIn: linkedin.com/in/kunalamanHosting this captivating discussion is Benita Bhatia Dua, a seasoned expert with over a decade of experience in B2B Marketing and a social media consultant to some of the top B2B companies, and their CEOs and CXOs. She's also a TEDx speaker and authored the book 'Profit with Social Media'. Connect with her on: linkedin.com/in/benitaduaFor more precious insights on B2B marketing and beyond, follow us on https://www.linkedin.com/company/vanillaskills/

    39 min
  5. Ep. 8 Secrets of a B2B Marketer with Amit Shah and Benita Bhatia Dua

    08/17/2023

    Ep. 8 Secrets of a B2B Marketer with Amit Shah and Benita Bhatia Dua

    They say “AI is the .com of 2000s” But are you effectively integrating AI into your marketing efforts to "break the clutter" and deliver exceptional value to your customers? 🤔 Get ready to find out as we dive into an eye-opening conversation with @Amit Shah, CMO and Global Head BD at @Zycus, who will answer these key questions every B2B Marketer needs to know! Amit's wealth of experience shines through as he unravels the role of AI and even DI (revealed in the show) in marketing outputs. 💡🌟 Follow Amit Shah on LinkedIn: https://www.linkedin.com/in/amitkshah/ Leading the insightful discussion is Benita Bhatia Dua, a seasoned expert with over a decade of experience in B2B Marketing and a social media consultant to leading B2B companies, CEOs, and CXOs. She's also a TEDx speaker and co-authored the book 'Profit with Social Media'. Connect with Benita on LinkedIn: https://www.linkedin.com/in/benitadua/ To keep watching such insightful podcasts on B2B marketing and more follow: https://www.linkedin.com/company/vanillaskills/

    32 min
  6. Ep. 7 Secrets of a B2B Marketer with Samarth Saxena and Benita Bhatia Dua

    07/17/2023

    Ep. 7 Secrets of a B2B Marketer with Samarth Saxena and Benita Bhatia Dua

    Do you know the do's & dont's of choosing an email service provider ? Are you ready to discover the untold secrets that can transform your email marketing strategies, yielding far greater ROI?Join Mr. Samarth Saxena - Chief Business Officer, Sinch India, Ex- Co-Founder Octane Marketing as he shares with Benita Bhatia Dua, CEO, Vanilla Skills, precious secret lessons about email marketing that you won't find anyone else talking about. He also shares his experience and knowledge about how to protect data and prevent common pitfalls during onboarding email platforms. As the Ex Co-Founder of Octane Marketing and now the Chief Business Officer of Sinch, Samarth shares actionable tips on identifying correct IP’s, email platforms, protecting data, engaging subscribers and more. Samarth has over 2 decades of experience in email marketing and has led two profitable businesses. You can follow Samarth on https://www.linkedin.com/in/samarthsaxena/Benita Bhatia Dua holds over a decade of experience in B2B Marketing and is a social media consultant to B2B companies, CEOs and CXOs. She is also an expert in leveraging social media for businesses profitably. She has been a TedX speaker at Harvard University as well as has co-authored a book 'Profit with Social Media'. You can find her on https://www.linkedin.com/in/benitadua/

    40 min
  7. Ep. 6 Secrets of a B2B Marketer with Melissa Serrao and Benita Bhatia Dua

    06/17/2023

    Ep. 6 Secrets of a B2B Marketer with Melissa Serrao and Benita Bhatia Dua

    Are you keen to build a larger narrative about your brand? A narrative that showcases your dedication to your stakeholders and the wider community? When you leverage effective communication, you can distinguish yourself from your competitors, expand your horizons, increase your visibility, and ultimately enjoy a strong brand value. Episode 6 of 'Secrets of a B2B Marketer' delves deep into unique and interesting communication strategies that have helped brands earn excellent reputations as preferred brands (that can demand a premium from their customers) along with strategies that have helped them sail through tough PR situations. The episode is an extremely stimulating conversation between the Melissa Serrao, General Manager, Communications, JM Baxi and Benita Bhatia Dua, CEO, Vanilla Skills. Melissa has spearheaded phenomenal marketing projects for renowned B2B brands for over 15 years. You can follow her on linkedin.com/in/serraomelissa Benita, a TedX speaker, was invited by Harvard University as a subject matter expert in social media for B2B businesses and for top-management. You can follow her on LinkedIn.com/in/benitadua B2B marketers, watch this insightful discussion for knowledge and inspiration to elevate your brand's communication and establish a remarkable reputation.

    31 min
  8. Ep. 5 Secrets of a B2B Marketer with Garima Saini and Benita Bhatia Dua (ABM special)

    05/17/2023

    Ep. 5 Secrets of a B2B Marketer with Garima Saini and Benita Bhatia Dua (ABM special)

    Are you wondering how you can use Account Based Marketing (ABM) to drive conversion rate as a B2B marketer?Join Garima Saini- Marketing Director (North America Division) at HCL Technologies as she talks to Benita Bhatia Dua, CEO at Vanilla Skills, and reveals her secrets about ABM, performance marketing and revenue marketing for major tech companies. Learn effective strategies to drive conversion rates and reach your revenue goals as a B2B marketer. Through an experience of 15+ years in demand marketing, Garima has deployed strategies such as Account Based Marketing (ABM) to boost revenue. Benita Bhatia Dua holds over a decade of experience in mentoring B2B businesses drive their marketing game through effective social media marketing strategy. She also plays a key role in assisting CEOs, and CXOs enhance their though leadership through social media. Should you have any questions regarding B2B marketing for our guests, feel free to comment them below and we will ensure that they are answered in the subsequent release. You can follow Benita on linkedin.com/in/benitadua and Garima can be found on LinkedIn at https://www.linkedin.com/in/garimasaini261083 To stay updated on such insightful B2B marketing mantras, follow Vanilla Skills on https://www.linkedin.com/company/vanillaskills/

    31 min
  9. Ep 4. Secrets of a B2B Marketer with lawyer Abhishek Malhotra, and Benita Bhatia Dua

    04/17/2023

    Ep 4. Secrets of a B2B Marketer with lawyer Abhishek Malhotra, and Benita Bhatia Dua

    If you are a B2B marketer, you certainly want to stay innovative without infringing upon any laws or doing anything that would play upon your conscience. This episode of ‘Secrets of a B2B Marketer’, brings to you Abhishek Malhotra, founder of the renowned TMT Law Firm. With an illustrious career of 20+ years across India and the USA, Abhishek has handled the entire gambit of intellectual property, from patents, to trademarks, copyrights, and IT laws. He shares precious knowledge about regulations, strategies and technicalities of the law that only someone as experienced as Abhishek would have the competence to comprehend and explain with such ease. You can follow Abhishek Malhotra on LinkedIn and Benita can be followed here and Vanilla Skills is active on LinkedIn too. A special shoutout to Parag Jawale and Praveen Sharma for sharing their questions with us in the community. To join our WhatsApp community- 'Secrets of a B2B Marketer', just fill out a form here: https://forms.gle/nCwPbKz12HNPYmys9 If you have any further questions, feel free to leave them as a comment and we will surely ask them the next time Abhishek is on the show. If you would like to nominate a guest, please do so in a comment and share a way for us to connect with you or the guest you have nominated. Now, do remember to hit the follow button to meet our other guests who will give you insights on the various aspects of B2B marketing.

    52 min

  10. 03/17/2023

    Ep 3. Secrets of a B2B Marketer with Shivani Lorai and Benita Bhatia Dua

    Are the rapidly changing marketing techniques worrying you?  Look no further…episode 3 of ‘Secrets of a B2B Marketer’ 😎 is a fun, candid podcast fronted by two marketing stalwarts 👩‍💼- Benita Bhatia Dua (CEO, Vanilla Skills) and👩‍💼 Shivani Lorai (GM, Marketing and Client Engagement, Nucleus Office Parks) who share their professional experiences over the years.  Shivani shares insights 🗣️ from her journey as a marketer in the B2B side of real estate industry and how she coped with the changing marketing strategies in her industry.  She also talks about some of the cardinal marketing tips and why responsible marketing is crucial for your business! Shivani can be followed on https://www.linkedin.com/in/shivani-lorai-b905384/ Benita can be followed on https://www.linkedin.com/in/benitadua/ Vanilla Skills can be followed on Vanilla Skills Pvt. Ltd.: Company Page Admin | LinkedIn Watch our episodes on: Ep.1 https://spotifyanchor-web.app.link/e/p7tv87KDeyb Ep.2 https://spotifyanchor-web.app.link/e/o6OYhW0Deyb

    40 min

  11. 02/17/2023

    Ep2 Secrets of a B2B Marketer Marketing Secrets with Sr. A/c Dir @ LinkedIn, Deepu Nair & Benita Dua

    If you are a B2B marketer looking for macro and micro insights, we have just the right guest for you.🥁🥁 In this episode of 'Secrets of a B2B Marketer', we have with us, Deepu Nair, Senior Account Director at LinkedIn https://www.linkedin.com/in/deepu-nair05, who talks to our CEO Benita Bhatia Dua, about current trends within B2B marketing, secrets that only the experienced as Deepu would be privy to, and much more. 🎙️ With 13+ years of experience in sales and consulting, and now a renowned content creator himself, Deepu has helped businesses across sectors leverage LinkedIn for their business. 🫰🏽 The case study Deepu mentioned on the show can be watched on https://business.linkedin.com/marketing-solutions/case-studies/eka-software-solutions Deepu can be followed on Instagram and on Linkedin Benita can be followed on https://www.linkedin.com/in/benitadua/ Vanilla Skills can be followed on Vanilla Skills Pvt. Ltd.: Company Page Admin | LinkedIn If you have any further questions, feel free to leave them as a comment and we will make sure we ask these the next time Deepu is on show. We will also make sure we give you a shoutout on the show. If you would like to nominate a guest, please do so in a comment and share a way for us to connect with you or the nominated guest.  Once again, we will be giving you a shoutout and thanking you for the same. And lastly, don't forget to hit that follow button to so you can meet our future guests. Coming up in the next episode is Shivani Lorai, GM, Nucleus Office Parks. That session will be so extremely insightful, so you don't want to miss on hitting that follow button now.

    1h 4m

  12. 01/17/2023

    Ep1. Secrets of a B2B Marketer: Benita's personal story

    How do you market a B2B company profitably? 🤔 If you are seeking the answer to this, welcome. You’re at the right place. ‘Secrets of a B2B Marketer’ attempts to reveal the secret 🤫 to this pertinent question. Each month, we bring you B2B marketers 😎 and other stakeholders who share their secrets, tips, tricks, hacks, insights on a plethora of topics ranging from digital marketing to ABM, lead generation to brand building, design-credibility to pull-marketing, and much more. After each episode, you’ll go back with actionable items to explore and help your business be even more profitable. 💸 Join the B2B Marketer's community 👥, all you have to do is fill this form first: https://forms.gle/nCwPbKz12HNPYmys9 and then we'll help you be a part of the community! Looking to hire a social media agency? There is none that specialises in social media for B2B quite like we do, if we may say so ourselves. Book a 🆓 consultation session: https://calendly.com/supneet_vanillaskills/30min Follow Benita on LinkedIn on LinkedIn.com/in/benitadua

    11 min
  • 12 Episodes

About

How do you market a B2B company profitably? 🤔 If you are seeking the answer to this, welcome. You’re at the right place. ‘Secrets of a B2B Marketer’ attempts to reveal the secret 🤫 to this pertinent question. Each month, we bring you B2B marketers 😎 and other stakeholders who share their secrets, tips, tricks, hacks, insights on a plethora of topics ranging from digital marketing to ABM, lead generation to brand building, design-credibility to pull-marketing, and much more. After each episode, you’ll go back with actionable items to explore and help your business be even more profitable.

Information

  • Creator
    Vanilla Skills
  • Years Active
    2024 - 2025
  • Episodes
    12
  • Rating
    Clean
  • Copyright
    © Vanilla Skills
  • Show Website
    Secrets Of A B2B Marketer