Behind The Barcode

Behind The Barcode
  • 5.0 (3)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Join "Behind the Barcode," where we peel back the label on consumer packaged goods, distribution, and the business behind everyday products. From the stories hidden behind UPC codes to the intricate details of the food industry, this podcast dives deep into the world of business and product development. With a mix of expert interviews and insider knowledge, Sydney and Anna bring a fresh, friendly perspective to the table. So grab your favorite snack and get ready to go Behind the Barcode.

  1. 03/13/2025

    David Ghiyam of MaryRuth Organics on Building a $400M Wellness Brand and Speaking on Business Consciousness

    In this episode, David, co-founder of MaryRuth Organics, shares the inspiring story of he started MaryRuth and has scaled it to over 500,000 points of distribution and has been profitable since day one. What started as a small venture with David and MaryRuth has now blossomed into a thriving CPG brand that brings high-quality vitamins and supplements to people everywhere. David takes us behind the scenes, detailing how a simple idea for a liquid vitamin transformed into a household name, all while staying rooted in their family's commitment to wellness and care. He also shares how Kabbalah and spiritual practices in business have transformed his life. He leads seminars around the world and is one of the most sought after spiritual and business development coaches to CEOs, founders, athletes, etc. Tune in for a glimpse into the hustle, heart, and family values that fueled MaryRuth Organics' meteoric rise and the lessons they’ve learned along the way. Follow David on Instagram: https://www.instagram.com/davidghiyam/ Shop MaryRuth Organics: https://www.maryruthorganics.com/

    59 min

  2. 01/28/2025

    From Gym Snacks to Global Shelves: The Story Behind Papa Steve's Protein Bars

    Join us in this episode of Behind the Barcode as we chat with Steve, the founder and CEO of Papa Steve's. Discover how Steve’s passion for health and fitness led him from stocking his protein bars at Whole Foods himself to growing an international brand with a devoted following. Learn about the unique challenges of scaling a CPG business, navigating the modern retail landscape, and fostering customer loyalty in a rapidly changing market. Dive into the inspiring story of how a small vision turned into a protein bar powerhouse. Shop Papa Steve Bars: https://papasteves.com/ Follow Papa Steves on Instagram: https://www.instagram.com/papasteves/

    1h 1m

  3. 01/03/2025

    How Glonuts is Transforming the Keto Donut Industry

    In this episode of Behind the Barcode, we chat with Kristin Charbo, co-founder and CEO of Glonuts, to unravel the inspiring story of how a side project turned into a beloved health-conscious brand. Originally intended as a snack for their wellness-focused coffee shop, Kristen and Grover’s gluten-free, sugar-free donuts unexpectedly became a hit at local farmers markets. Hear how they navigated the transition from homemade batches to full-scale retail distribution, producing over 100,000 donuts in their first year from their home kitchen. Discover the pivotal moments, challenges, and lessons learned as they scaled Glonuts into a budding CPG company. Follow Glownuts on Instagram: https://www.instagram.com/eatglonuts/?hl=en

    38 min

  4. 11/18/2024

    The Science of Ketosis: Michael Reveals the Story Behind Ketone IQ and the Future of Energy Shots

    In this episode of Behind the Barcode, we chat with Michael Brandt, the founder and CEO of Ketone-IQ, the innovative brand behind the first ketone shots designed to help you tap into natural energy without sugar, caffeine, or artificial stimulants. Michael shares his biohacking journey, his fascination with ketones, and how he turned a scientific concept into a revolutionary product that's now available in stores. Join us as we discuss the benefits of ketones, the science behind Ketone-IQ, and how their fermentation process brings clean energy to your body—without the jitters or crash of traditional energy drinks. Plus, we dive into the challenges of scaling a startup in the wellness industry and the future of biohacking. Get ready for a deep dive into the world of high performance energy and how Ketone-IQ is helping people stay in ketosis, increase performance, and improve mental clarity. Follow Ketone-IQ on Instagram: https://www.instagram.com/ketoneiq/?hl=en Shop Ketone-IQ: https://ketone.com/

    50 min

  5. 11/11/2024

    From Farmers’ Market to Nationwide Sensation: How a Mother-Son duo turned AshaPops into a Growing CPG Brand.

    In this episode of Behind the Barcode, we’re joined by Jay and his mother, Asha, the dynamic duo behind AshaPops, a brand that's bringing plant-based superfoods inspired by ancient Indian traditions to the U.S. market. What started as a simple snack made from popped water lily seeds to help Asha sleep, turned into a thriving business, beginning at local farmers' markets. Learn how their passion for healthy eating and community transformed AshaPops into a popular, nationwide snack brand, now seen in airports and grocery stores everywhere. With their signature energy and warmth, Jay and Asha share their inspiring journey, their innovative flavors, and how they’re spreading the joy of guilt-free snacking. Follow AshaPops on Instagram: https://www.instagram.com/ashasuperfoods/?hl=en Shop AshaPops: https://ashapops.com/

    48 min

  6. 11/01/2024

    How Stellar Eats is Making Gluten-Free Baking Healthier and Easier

    Join us for an exciting episode of Behind the Barcode as we chat with Emma, co-founder of Stellar Eats, a brand that’s transforming the way we bake with better-for-you mixes. Emma shares her inspiring journey from a corporate sales job to co-founding a company that fills a gap in the gluten-free, grain-free, and paleo-friendly baking market. Learn how she and her co-founders, Stella and Michelle, pivoted from a meal delivery service to creating convenient, healthy baking mixes made with real ingredients—solving the problem of expensive specialty items that often go unused. Emma also dives into their mission of breaking free from diet culture and making delicious, guilt-free baking accessible to everyone. If you're passionate about healthy eating or curious about entrepreneurship in the food industry, this episode is a must-listen. Follow Stellar Eats on Instagram https://www.instagram.com/stellar.eats/?hl=en Shop Stellar Eats: https://stellareats.com/en-us Follow Emma on Instagram: https://www.instagram.com/kulas_kitchen/?hl=en

    48 min

  7. 10/28/2024

    Discovering Mesquite: Superfood Coffee Alternative with the Co-Founder and CEO of Kamana

    In this new episode of Behind the Barcode, we sit down with Summer Stewart, the inspiring co-founder and CEO of Kamana, the first-ever roasted mesquite coffee alternative available in the U.S. Join us as Summer shares her journey from concept to creation and introduces us to the incredible world of mesquite, an ancient desert superfood that’s packed with fiber, protein, adaptogens, vitamins, and minerals that she discovered in South Africa. Mesquite is naturally caffeine and acid-free, providing a smooth and subtly sweet coffee experience with notes of cacao, cinnamon, and nutmeg—without the jitters or stomach discomfort. If you’re curious about new and healthier alternatives to your daily coffee, this is the episode for you! Summer also delves into the rich history of mesquite, how it’s used in different cultures, and the innovative roasting process that gives Kamana its unique taste, as well as manufacturing the product overseas. Tune in to learn more about this revolutionary coffee substitute and discover why Kamana is poised to become your new favorite beverage! Follow Kamana on Instagram: https://www.instagram.com/drinkkamana/?hl=en Shop Kamana: https://www.kamana.co/ Follow Summer on Instagram: https://www.instagram.com/summer_stewart/?hl=en

    50 min

  8. 10/20/2024

    Revolutionizing Supplements: The Innovation Behind Bioavailability with Zeke from The Absorption Company

    In this episode of Behind the Barcode, we sit down with Zeke, co-founder of The Absorption Company, to explore how they are transforming the world of supplements by focusing on one critical issue: bioavailability. Zeke shares the inspiring journey that led him and his co-founders, Nate, Ian, and Nikki, to create a line of supplements designed to maximize the absorption of nutrients. Tired of spending money on supplements that didn’t seem to work, the team did extensive research and discovered that less than 15% of the active nutrients in most supplements are actually absorbed by the body. This sparked their mission to solve this widespread problem. Now, with their proprietary technology, The Absorption Company is creating products that improve absorption rates by 500-600%, ensuring your body gets the most out of every dose. In this episode, Zeke explains the science behind their supplements, from nutrient synergy to the careful selection and pairing of ingredients that boost efficacy. If you’ve ever wondered whether your supplements are really working or are curious about the latest innovations in bioavailability, this episode will give you key insights into the future of nutritional health. Tune in to discover how The Absorption Company is reshaping the supplement industry. Follow The Absorption Company on Instagram: https://www.instagram.com/absorb.more/ Shop Absorption Company here: https://www.absorbmore.com/

    27 min
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5
out of 5
3 Ratings

About

Join "Behind the Barcode," where we peel back the label on consumer packaged goods, distribution, and the business behind everyday products. From the stories hidden behind UPC codes to the intricate details of the food industry, this podcast dives deep into the world of business and product development. With a mix of expert interviews and insider knowledge, Sydney and Anna bring a fresh, friendly perspective to the table. So grab your favorite snack and get ready to go Behind the Barcode.

Information

  • Creator
    Behind The Barcode
  • Years Active
    2024 - 2025
  • Episodes
    21
  • Rating
    Clean
  • Copyright
    © Behind The Barcode
  • Show Website
    Behind The Barcode