'WHADSUP?' Google ads podcast

Devon Thomas & Pamela Wagner
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  • MARKETING

If you ever wondered if you could squeeze more performance out of your Google ads then this is the podcast FOR YOU. Hosted by Pamela Wagner an ex-Google ads employee who has optimised over 3000 Google ads accounts and Devon Thomas ads expert with over 7 years of experience working with small businesses across 5 continents. We'll discuss in-depth topics and give you practical tips that you can apply to your ad campaigns today!!

  1. 05/06/2025

    90% of Small Businesses Ignore This Ad — Big Mistake - #S2 EP7

    WORK WITH ME - https://calendly.com/neptunedesign/google-ads-help   In this episode we'll discuss the secret ad type that helping business rake in clients and sales on autopilot. This is one of the only ads that leverages Google's entire ad network to show up literally everywhere on the internet. We'll also share with you how to incorporate these ads into your marketing strategy.   CONTACT PAMELA HEREhttps://ajaladigital.com/https://www.linkedin.com/in/pamela-wagner/    CONTACT MEhttps://www.neptunedesign.co.za/contact-us/   REACH ME ON SOCIAL MEDIA Linkedin - https://www.linkedin.com/in/webdesign01/Instagram - https://www.instagram.com/neptunedesignog/Facebook - https://www.facebook.com/devon.s.thomas.33   NOTE: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thank you for your support!   TIME STAMPS 00:00:00 Intro00:00:30 What are these ads?00:05:58 Free ad workshop00:07:00 Brand awareness is profitable00:10:12 Use them in retargeting campaigns00:12:36 Burnout questionnaire00:14:18 Audiences00:23:44 How deep should beginners go initially00:36:10 How much of your budget should you allocate to it00:39:15 How to set one up00:47:55 Outro

    48 min

  2. 05/05/2025

    The Ad Strategy Behind Fully Booked Webinars - #S2 EP6

    WORK WITH ME - https://calendly.com/neptunedesign/google-ads-help   In this episode we'll discuss how to get your next webinar fully booked with ads. We'll share some low budget strategies that will have people pouring into your next live webinar. We'll also share with you some effective ways to drive more traffic to your webinar sign up page with Google Ads & Meta Ads.   CONTACT PAMELA HEREhttps://ajaladigital.com/https://www.linkedin.com/in/pamela-wagner/    CONTACT MEhttps://www.neptunedesign.co.za/contact-us/   REACH ME ON SOCIAL MEDIA Linkedin - https://www.linkedin.com/in/webdesign01/Instagram - https://www.instagram.com/neptunedesignog/Facebook - https://www.facebook.com/devon.s.thomas.33   NOTE: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thank you for your support!   TIME STAMPS 00:00:00 Intro00:03:06 Evergreen vs Live Webinar00:06:35 Burnout questionnaire00:08:08 Why ads are better for Webinars00:15:25 Budgets & platforms00:26:03 Know your Numbers00:33:33 What to include in the webinar ad00:46:33 Evergreen funnel tips00:56:53 Set it and forget it - doesn’t exist00:59:30 Outro

    1 hr

  3. 04/30/2025

    Your ads are more expensive than you think - #S2 EP5

    WWORK WITH ME - https://calendly.com/neptunedesign/google-ads-help   In this video we'll be discussing how not having your analytics in order in Google ads can have disastrous results. We'll share stories about how blind assumptions made by having the incorrect data in your ad account is leading entrepreneurs down the path to ruin. Lastly we will give you some pointers on how to make sure the same disasters don't happen to you.   CONTACT PAMELA HEREhttps://ajaladigital.com/https://www.linkedin.com/in/pamela-wagner/   CONTACT MEhttps://www.neptunedesign.co.za/contact-us/   REACH ME ON SOCIAL MEDIA Linkedin - https://www.linkedin.com/in/webdesign01/Instagram - https://www.instagram.com/neptunedesignog/Facebook - https://www.facebook.com/devon.s.thomas.33   NOTE: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thank you for your support!   TIME STAMPS 00:00:00 Intro00:01:26 Track or Die00:06:23 Conversion Tracking class00:08:53 Can’t I just do this later00:14:37 Cleaning up your ad data00:15:23 Where to Start00:19:41 Valuing your leads00:23:53 Okay then just let Google do it? right?00:27:33 Let’s count the MOOOLA!!!00:38:26 Outro

    39 min

  4. 04/29/2025

    Google Audio Ads Just Changed Everything - #S2 EP4

    WORK WITH ME - https://calendly.com/neptunedesign/google-ads-help   In this video we'll be discussing Google Audio Ads, how much they cost and what types of results to expect from them. We'll also discuss if small business owners can use them to and how to use them to drive more leads and sales with them. Lastly Pamela will share some setup tips and talk about some audio ad strategies that anyone can implement today!   CONTACT PAMELA HEREhttps://ajaladigital.com/https://www.linkedin.com/in/pamela-wagner/ CONTACT MEhttps://www.neptunedesign.co.za/contact-us/   REACH ME ON SOCIAL MEDIA Linkedin - https://www.linkedin.com/in/webdesign01/Instagram - https://www.instagram.com/neptunedesignog/Facebook - https://www.facebook.com/devon.s.thomas.33   NOTE: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thank you for your support!   TIME STAMPS 00:00:00 Intro00:02:39 Where do Google audio ads play?00:07:56 Fix Your Ads00:08:34 Audio ad results thus far00:13:31 How different people buy00:17:22 Lead Gen Workshop 00:18:26 Will it work for my niche?00:24:36 Audio Ads work great for small business00:29:08 How to set up an audio ad00:34:00 Pam shares her results00:40:56 Outro

    41 min

  5. 04/28/2025

    You have 45 days left to run this ad... - #S2 EP3

    WORK WITH ME - https://calendly.com/neptunedesign/google-ads-help   YouTube Ads are evolving! In this podcast, we're diving into some hidden audience targeting features you might not know about, plus the big shift from conversion campaigns to Demand Gen campaigns.   CONTACT PAMELA HEREhttps://ajaladigital.com/https://www.linkedin.com/in/pamela-wagner/   CONTACT MEhttps://www.neptunedesign.co.za/contact-us/   REACH ME ON SOCIAL MEDIA Linkedin - https://www.linkedin.com/in/webdesign01/Instagram - https://www.instagram.com/neptunedesignog/Facebook - https://www.facebook.com/devon.s.thomas.33   NOTE: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thank you for your support!

    53 min

  6. 11/13/2024

    Google Ads Landing Page Secrets Nobody Tells You (Watch Before Advertising) - #S2 EP2

    WORK WITH ME - https://calendly.com/neptunedesign/google-ads-help   In this podcast episode we'll be discussing how to design the PERFECT landing page for your ads. We'll show you the landing page hacks that the pros use to get results from ads in a very short period of time. We'll also share some of the best tips for getting people to take action on your landing page,   GET PAMELA'S GOOGLE ADS OPTIMIZATION GUIDEhttps://bit.ly/ga-optimization CONTACT PAMELA HEREhttps://ajaladigital.com/https://www.linkedin.com/in/pamela-wagner/   CONTACT MEhttps://www.neptunedesign.co.za/contact-us/   REACH ME ON SOCIAL MEDIA Linkedin - https://www.linkedin.com/in/webdesign01/Instagram - https://www.instagram.com/neptunedesignog/Facebook - https://www.facebook.com/devon.s.thomas.33   NOTE: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thank you for your support!   TIME STAMPS 00:00:00 Intro00:01:40 Why do I need a landing page?00:12:14 Is knowing copywriting important?00:21:05 Google ads setup cheatsheet00:21:56 Should everyone learn to write copy?00:28:49 Breaking down the elements of a landing page00:40:46 Value vs Price00:44:50 Google ads optimization guide00:45:40 Discussing takes & cakes00:51:03 The most important element of a landing page00:58:59 Outro

    59 min

  7. 11/13/2024

    Am I going crazy or are my ads getting more expensive? - #S2 EP1

    WORK WITH ME - https://calendly.com/neptunedesign/google-ads-help   In this podcast episode we'll discuss why it feels like Google ads are getting more and more expensive. Why your cost per lead is rising and most importantly what you can do about it. We'll also share some effective ways to decrease your Google ads cost without doing anything technical.   GET PAMELA'S GOOGLE ADS OPTIMIZATION GUIDEhttps://bit.ly/ga-optimization CONTACT PAMELA HEREhttps://ajaladigital.com/https://www.linkedin.com/in/pamela-wagner/   CONTACT MEhttps://www.neptunedesign.co.za/contact-us/   REACH ME ON SOCIAL MEDIA Linkedin - https://www.linkedin.com/in/webdesign01/Instagram - https://www.instagram.com/neptunedesignog/Facebook - https://www.facebook.com/devon.s.thomas.33   NOTE: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thank you for your support!   TIME STAMPS 00:00:00 Intro00:01:30 Why are ads getting more expensive?00:13:53 Google ads optimization guide00:14:49 How to set up ad experiments?00:29:33 Getting rid of spam leads00:40:43 Google ads setup cheatsheet00:41:38 Big expensive ad mistakes00:51:36 Outro

    52 min

  8. 10/09/2024

    Former Google insider reveals whats coming next in ads - #S1 EP6

    WORK WITH ME - https://calendly.com/neptunedesign/google-ads-help   In this episode we'll be discussing some of the major shifts in digital marketing that are happening in the world right now. We'll show you how you can take advantage of new emerging types of ads and how they will shape the future. We will also talk about how consumer behaviour is changing when it comes to buying decisions.   GET PAMELA'S GOOGLE ADS OPTIMIZATION GUIDEhttps://bit.ly/ga-optimization CONTACT PAMELA HEREhttps://ajaladigital.com/https://www.linkedin.com/in/pamela-wagner/  CONTACT MEhttps://www.neptunedesign.co.za/contact-us/   REACH ME ON SOCIAL MEDIA Linkedin - https://www.linkedin.com/in/webdesign01/Instagram - https://www.instagram.com/neptunedesignog/Facebook - https://www.facebook.com/devon.s.thomas.33   NOTE: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thank you for your support!   TIME STAMPS 00:00:00 Intro00:02:16 How will Google Ads evolve in the future?00:09:47 Discuss your ads with Pamela00:10:23 Discussing the fundamentals of Google ads00:17:00 The future of other ad platforms00:23:23 Join my private Google ads community00:25:52 What’s the maximum ads humans can process daily?00:34:01 Should you use AI generated AD Assets in Google ads?00:41:37 Outro

    42 min
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About

If you ever wondered if you could squeeze more performance out of your Google ads then this is the podcast FOR YOU. Hosted by Pamela Wagner an ex-Google ads employee who has optimised over 3000 Google ads accounts and Devon Thomas ads expert with over 7 years of experience working with small businesses across 5 continents. We'll discuss in-depth topics and give you practical tips that you can apply to your ad campaigns today!!

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