BOOKED | The Podcast That Helps You Get Booked on More Podcasts

Spencer Carpenter / Outlier Audio | Amanda Foley / Curate Your Soul Intuitive PR
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Getting booked on podcasts is one of the most effective ways to build authority, relationships, and real opportunities. Most people are doing it wrong. Booked shows you how it actually works. Co-hosted by Spencer Carpenter (Outlier Audio) and Amanda Foley (Curate Your Soul PR), with 35+ years in PR and 4,000+ interviews booked, this show breaks down what hosts care about, why pitches get ignored, and how to turn podcast appearances into real growth.

  1. 6d ago

    The Truth About Pay-to-Play Podcasts

    Pay-to-play podcasts have a bad reputation, but paying for an interview isn't automatically a bad marketing decision. We break down the difference between earned and paid podcast appearances, when paying can make sense, what you should actually get for your money, and why a $150 opportunity and a $15,000 placement need to be evaluated very differently. Most importantly, whether you pay $10 or $10,000, you need to be comfortable with the possibility that the interview produces no direct return. Key Takeaways Paying to appear on a podcast isn't inherently unethical or a bad marketing decision.Earned appearances carry different credibility than paid placements, but both can have strategic value.Small fees can be reasonable when they cover production or come with access to a legitimate, aligned audience.Higher-priced placements should be evaluated based on audience, distribution, promotional assets, and potential business value.Even shows that charge for appearances may offer earned opportunities when your pitch provides enough value to their audience.No paid podcast placement guarantees sales or leads, so the content, credibility, relationships, SEO, and other benefits need to justify the investment even if direct ROI never comes. Connect with Us: Spencer Carpenter https://www.outlieraudio.com/ https://www.linkedin.com/in/spencercarpenter/ Amanda Foley https://www.curateyoursoul.com/ https://www.linkedin.com/in/amandafoley/ Want to get booked on podcasts today?  FIRST - Download my free KAOR Worksheet so you can identify and target the right topics and the right podcasts that align with your audience and build real credibility and opportunity - https://outlieraudio.com/worksheet THEN - Join Podmatch, a platform that will match you with hosts looking for your exact skill sets: https://www.joinpodmatch.com/spencercarpenter FINALLY - Get yourself a proper mic and supplemental lighting so you can look and sound the best when going on podcasts. Mic Recommendations: Shure MV7+ Mic: https://amzn.to/3F0p5s6 (Industry Recommended - Premium) Blue Yeti USB Mic: https://amzn.to/4334v2m (Industry recommended) FIFINE USB/XLR Dynamic Mic: https://amzn.to/4ke9x3c (Budget-friendly) If you don’t already have an external light source at your desk, we recommend getting this one that clips right to your monitor: https://amzn.to/4mgE68N

  2. Aug 25

    The Value of an Earned Podcast Audience

    A podcast does not need a massive audience to create meaningful opportunities. An engaged audience that consistently gives a host its time and trust can be incredibly valuable, especially when those listeners align with who you actually want to reach. We break down why audience size is only one part of evaluating a podcast, where smaller shows fit into a broader guesting strategy, and why chasing only the biggest podcasts can cause you to miss worthwhile opportunities. Key Takeaways A smaller, engaged podcast audience can be more valuable than a much larger audience with little alignment.Podcast listeners give hosts something particularly valuable: their time and attention on a recurring basis.Audience targeting is imperfect, so podcast selection requires reasonable assumptions about who listens and why.Only pursuing the largest podcasts in your industry is not a sustainable long-term guesting strategy.Earned podcast appearances create credibility differently than paid placements because the host has chosen to bring you in front of their audience.Mid-sized and smaller shows can be worthwhile when the audience, subject matter, and opportunity align with your goals. Connect with Us: Spencer Carpenter https://www.outlieraudio.com/ https://www.linkedin.com/in/spencercarpenter/ Amanda Foley https://www.curateyoursoul.com/ https://www.linkedin.com/in/amandafoley/ Want to get booked on podcasts today?  FIRST - Download my free KAOR Worksheet so you can identify and target the right topics and the right podcasts that align with your audience and build real credibility and opportunity - https://outlieraudio.com/worksheet THEN - Join Podmatch, a platform that will match you with hosts looking for your exact skill sets: https://www.joinpodmatch.com/spencercarpenter FINALLY - Get yourself a proper mic and supplemental lighting so you can look and sound the best when going on podcasts. Mic Recommendations: Shure MV7+ Mic: https://amzn.to/3F0p5s6 (Industry Recommended - Premium) Blue Yeti USB Mic: https://amzn.to/4334v2m (Industry recommended) FIFINE USB/XLR Dynamic Mic: https://amzn.to/4ke9x3c (Budget-friendly) If you don’t already have an external light source at your desk, we recommend getting this one that clips right to your monitor: https://amzn.to/4mgE68N

  3. Aug 11

    Respect the Host. Respect the Audience.

    A great podcast interview starts long before you hit record. In this episode, we share the preparation habits, technical best practices, and common mistakes that separate forgettable guests from the ones hosts invite back and audiences remember. Key Takeaways Listen to previous episodes so you understand the host, audience, and interview style.Prepare for recurring questions instead of relying on improvisation.Invest in quality audio and a distraction-free recording environment.Respect the host's audience by showing up prepared and ready to provide value.Use every interview as market research to refine your messaging over time.Technical details like microphones, headphones, browsers, and backgrounds can make or break the listener experience. Booked is hosted by Spencer Carpenter of Outlier Audio and Amanda Foley of Curate Your Soul PR Connect with Us: Spencer Carpenter https://www.outlieraudio.com/ https://www.linkedin.com/in/spencercarpenter/ Amanda Foley https://www.curateyoursoul.com/ https://www.linkedin.com/in/amandafoley/ Want to get booked on podcasts today?  FIRST - Download my free KAOR Worksheet so you can identify and target the right topics and the right podcasts that align with your audience and build real credibility and opportunity - https://outlieraudio.com/worksheet THEN - Join Podmatch, a platform that will match you with hosts looking for your exact skill sets: https://www.joinpodmatch.com/spencercarpenter FINALLY - Get yourself a proper mic and supplemental lighting so you can look and sound the best when going on podcasts. Mic Recommendations: Shure MV7+ Mic: https://amzn.to/3F0p5s6 (Industry Recommended - Premium) Blue Yeti USB Mic: https://amzn.to/4334v2m (Industry recommended) FIFINE USB/XLR Dynamic Mic: https://amzn.to/4ke9x3c (Budget-friendly) If you don’t already have an external light source at your desk, we recommend getting this one that clips right to your monitor: https://amzn.to/4mgE68N

  4. Jul 28

    The ROI Starts After the Podcast Interview

    Most people treat a podcast interview as a one-time event. The real value comes from what happens after the recording ends. From building relationships with hosts to repurposing content, creating partnerships, and staying visible long after the episode is released, this episode explores how to maximize the return on every podcast appearance. Key Takeaways The greatest value from a podcast interview often comes after the episode is published.Strong relationships with podcast hosts can lead to referrals, partnerships, and future opportunities.Repurpose podcast interviews into social posts, newsletters, blogs, and evergreen content.Stay connected with hosts instead of treating interviews as one-time transactions.Continue promoting interviews long after they are released to extend their impact.Think beyond downloads by using podcast appearances to strengthen your overall authority and marketing. Booked is hosted by Spencer Carpenter of Outlier Audio and Amanda Foley of Curate Your Soul PR Connect with Us: Spencer Carpenter https://www.outlieraudio.com/ https://www.linkedin.com/in/spencercarpenter/ Amanda Foley https://www.curateyoursoul.com/ https://www.linkedin.com/in/amandafoley/ Want to get booked on podcasts today?  FIRST - Download my free KAOR Worksheet so you can identify and target the right topics and the right podcasts that align with your audience and build real credibility and opportunity - https://outlieraudio.com/worksheet THEN - Join Podmatch, a platform that will match you with hosts looking for your exact skill sets: https://www.joinpodmatch.com/spencercarpenter FINALLY - Get yourself a proper mic and supplemental lighting so you can look and sound the best when going on podcasts. Mic Recommendations: Shure MV7+ Mic: https://amzn.to/3F0p5s6 (Industry Recommended - Premium) Blue Yeti USB Mic: https://amzn.to/4334v2m (Industry recommended) FIFINE USB/XLR Dynamic Mic: https://amzn.to/4ke9x3c (Budget-friendly) If you don’t already have an external light source at your desk, we recommend getting this one that clips right to your monitor: https://amzn.to/4mgE68N

  5. Jul 14

    Don't Make In-Person Podcasts Your Only Goal

    In-person podcast interviews create incredible content and stronger connections, but they are not always the best strategy. This episode explores the tradeoffs between virtual and in-person interviews, when each makes sense, and why limiting yourself to only in-person podcasts can slow your overall growth. Key Takeaways In-person interviews often produce stronger conversations and higher-quality content assets.Virtual podcast interviews are more accessible and allow you to maintain consistent visibility.Limiting yourself to only in-person podcasts dramatically reduces your opportunities.A few high-quality in-person interviews can fuel months of content when repurposed effectively.Invest in your audio, lighting, and background to make virtual interviews look and sound professional.The best podcast strategy combines both in-person and virtual opportunities. Connect with Us: Spencer Carpenter https://www.outlieraudio.com/ https://www.linkedin.com/in/spencercarpenter/ Amanda Foley https://www.curateyoursoul.com/ https://www.linkedin.com/in/amandafoley/ Want to get booked on podcasts today?  FIRST - Download my free KAOR Worksheet so you can identify and target the right topics and the right podcasts that align with your audience and build real credibility and opportunity - https://outlieraudio.com/worksheet THEN - Join Podmatch, a platform that will match you with hosts looking for your exact skill sets: https://www.joinpodmatch.com/spencercarpenter FINALLY - Get yourself a proper mic and supplemental lighting so you can look and sound the best when going on podcasts. Mic Recommendations: Shure MV7+ Mic: https://amzn.to/3F0p5s6 (Industry Recommended - Premium) Blue Yeti USB Mic: https://amzn.to/4334v2m (Industry recommended) FIFINE USB/XLR Dynamic Mic: https://amzn.to/4ke9x3c (Budget-friendly) If you don’t already have an external light source at your desk, we recommend getting this one that clips right to your monitor: https://amzn.to/4mgE68N

  6. Jun 30

    Not Every Podcast Is Worth Your Time

    More podcast appearances do not automatically mean better results. The best opportunities come from alignment between your goals, the audience, the host, and the overall quality of the show. This episode breaks down how we evaluate podcast opportunities and why sometimes the right answer is saying no. Key Takeaways Audience alignment matters more than audience sizeA small podcast can outperform a large one if the listeners are a better fitThe quality of the host and interview experience should influence your decisionNot every podcast appearance supports your long-term goals or brandPodcast opportunities should be evaluated based on potential value, not just availabilitySaying no to the wrong shows creates more room for the right ones Connect with Us: Spencer Carpenter https://www.outlieraudio.com/ https://www.linkedin.com/in/spencercarpenter/ Amanda Foley https://www.curateyoursoul.com/ https://www.linkedin.com/in/amandafoley/ Want to get booked on podcasts today?  FIRST - Download my free KAOR Worksheet so you can identify and target the right topics and the right podcasts that align with your audience and build real credibility and opportunity - https://outlieraudio.com/worksheet THEN - Join Podmatch, a platform that will match you with hosts looking for your exact skill sets: https://www.joinpodmatch.com/spencercarpenter FINALLY - Get yourself a proper mic and supplemental lighting so you can look and sound the best when going on podcasts. Mic Recommendations: Shure MV7+ Mic: https://amzn.to/3F0p5s6 (Industry Recommended - Premium) Blue Yeti USB Mic: https://amzn.to/4334v2m (Industry recommended) FIFINE USB/XLR Dynamic Mic: https://amzn.to/4ke9x3c (Budget-friendly) If you don’t already have an external light source at your desk, we recommend getting this one that clips right to your monitor: https://amzn.to/4mgE68N

  7. Jun 16

    Anyone Can Send a Podcast Pitch. Strategy Is Harder.

    Anyone can find a podcast and send a pitch. The hard part is building a strategy that creates meaningful opportunities. This episode breaks down the behind-the-scenes work that goes into successful podcast booking, from positioning and audience alignment to relationship building and long-term growth. Key Takeaways Successful podcast booking starts with strategy, not outreachThe best podcast opportunities come from audience alignment and positioningStrong podcast campaigns create opportunities beyond the interview itselfGreat podcast strategists think about long-term growth, not just monthly bookingsBuilding relationships often creates more value than securing a single interviewAnyone can send a pitch, but creating a repeatable podcast strategy requires deeper thinking and planning Booked is hosted by Spencer Carpenter of Outlier Audio and Amanda Foley of Curate Your Soul PR Connect with Us: Spencer Carpenter https://www.outlieraudio.com/ https://www.linkedin.com/in/spencercarpenter/ Amanda Foley https://www.curateyoursoul.com/ https://www.linkedin.com/in/amandafoley/ Want to get booked on podcasts today?  FIRST - Download my free KAOR Worksheet so you can identify and target the right topics and the right podcasts that align with your audience and build real credibility and opportunity - https://outlieraudio.com/worksheet THEN - Join Podmatch, a platform that will match you with hosts looking for your exact skill sets: https://www.joinpodmatch.com/spencercarpenter FINALLY - Get yourself a proper mic and supplemental lighting so you can look and sound the best when going on podcasts. Mic Recommendations: Shure MV7+ Mic: https://amzn.to/3F0p5s6 (Industry Recommended - Premium) Blue Yeti USB Mic: https://amzn.to/4334v2m (Industry recommended) FIFINE USB/XLR Dynamic Mic: https://amzn.to/4ke9x3c (Budget-friendly) If you don’t already have an external light source at your desk, we recommend getting this one that clips right to your monitor: https://amzn.to/4mgE68N

  8. Jun 2

    The Reality of Getting Booked on Top Podcasts

    Getting booked on top podcasts is rarely as straightforward as people think. Audience fit, timing, social proof, recent interviews, and even what a host is personally interested in at that moment can all influence whether someone gets booked or ignored. Key Takeaways Every podcast has different goals, audiences, and booking criteriaGetting booked on larger podcasts often comes down to timing, positioning, and audience alignmentSocial presence and past interview performance can influence booking decisionsMid-size podcasts help build momentum, credibility, and conversational proofA great fit on paper does not always translate to a yes from the hostThe best way to improve your chances is by clearly demonstrating value for that specific audienceBooked is hosted by Spencer Carpenter of Outlier Audio and Amanda Foley of Curate Your Soul PR Connect with Us: Spencer Carpenter https://www.outlieraudio.com/ https://www.linkedin.com/in/spencercarpenter/ Amanda Foley https://www.curateyoursoul.com/ https://www.linkedin.com/in/amandafoley/ Want to get booked on podcasts today?  FIRST - Download my free KAOR Worksheet so you can identify and target the right topics and the right podcasts that align with your audience and build real credibility and opportunity - https://outlieraudio.com/worksheet THEN - Join Podmatch, a platform that will match you with hosts looking for your exact skill sets: https://www.joinpodmatch.com/spencercarpenter FINALLY - Get yourself a proper mic and supplemental lighting so you can look and sound the best when going on podcasts. Mic Recommendations: Shure MV7+ Mic: https://amzn.to/3F0p5s6 (Industry Recommended - Premium) Blue Yeti USB Mic: https://amzn.to/4334v2m (Industry recommended) FIFINE USB/XLR Dynamic Mic: https://amzn.to/4ke9x3c (Budget-friendly) If you don’t already have an external light source at your desk, we recommend getting this one that clips right to your monitor: https://amzn.to/4mgE68N

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Getting booked on podcasts is one of the most effective ways to build authority, relationships, and real opportunities. Most people are doing it wrong. Booked shows you how it actually works. Co-hosted by Spencer Carpenter (Outlier Audio) and Amanda Foley (Curate Your Soul PR), with 35+ years in PR and 4,000+ interviews booked, this show breaks down what hosts care about, why pitches get ignored, and how to turn podcast appearances into real growth.

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