Fresh From the Field Fridays

Dan "The Produce Man" Avakian

Welcome to Fresh From The Field Fridays with Dan "The Produce Man" Avakian! Tune in weekly for your essential download on supply trends, category updates, brand awareness, and what's hot in the market. Broadcasting live from the vibrant San Francisco Bay of California, we delve into every aspect of the produce and supply chain industry. Join us each week for insightful discussions, expert interviews, and the freshest updates to keep you ahead of the curve in the produce world. Don't miss out on the latest in the industry – subscribe and stay informed with Fresh From The Field Fridays!

  1. Jul 10

    California Pear Season Is Here — So Why Are Imports Still Here?

    Dan doesn't usually replay past episodes, but this is one that deserves another look. While Dan is on the road this week, he's bringing back an important conversation with Chris Zanobini of the California Pear Advisory Board, originally recorded this past April. Now that California pear season is in full swing and the challenges discussed in this interview still persist, we felt it was important to bring this conversation back to the forefront and raise even more awareness. This week on Fresh From The Field Fridays... Dan is joined by Chris Zanobini from the California Pear Advisory Board. They're digging into what's really going on with imported pears flooding the market just as California pears, especially Bartletts, are coming into season. The discussion also explores the use of 1-MCP (1-methylcyclopropene), a postharvest treatment used on some imported pears to slow ripening and extend storage life. In contrast, California pear growers have chosen not to use 1-MCP, believing consumers deserve the naturally ripened, sweet, juicy eating experience California Bartlett pears are known for. You'll hear what this means for California growers, what you're seeing at retail, and why it matters more than most people realize. They also discuss how the produce industry, retailers, and consumers can all be part of the solution. Fresh From The Field Fridays is brought to you by The Produce Industry Network and AgLife Media. Check out aglifemedia.com today.

4.8
out of 5
16 Ratings

About

Welcome to Fresh From The Field Fridays with Dan "The Produce Man" Avakian! Tune in weekly for your essential download on supply trends, category updates, brand awareness, and what's hot in the market. Broadcasting live from the vibrant San Francisco Bay of California, we delve into every aspect of the produce and supply chain industry. Join us each week for insightful discussions, expert interviews, and the freshest updates to keep you ahead of the curve in the produce world. Don't miss out on the latest in the industry – subscribe and stay informed with Fresh From The Field Fridays!

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