Podcasting Momentum - The Marketing Flywheel for your Businesss

Josh Troche - Pedal Stomper Productions
  • 5.0 (5)
  • Marketing
  • Updated Weekly

Welcome to Podcasting Momentum, the show that helps business owners and marketing managers like you get to the heart of what makes a podcast successful. In each episode, we will do a deep dive with fellow podcasters to uncover the real stories behind their shows. We skip the small talk and get straight to the actionable advice that will help you gain traction and build a loyal audience with your podcast. From the origin story of a show to the technical challenges and strategic pivots along the way, we'll give you an inside look at how real podcasters build momentum. You'll learn how to overcome common mistakes, create engaging content, and turn your podcast into a powerful business asset. We focus on the topics that matter most, including: The Origin Story: Discover why people start their podcast and the specific problem it was designed to solve.Overcoming Challenges: You will learn how podcasters navigate technical hurdles, audience growth issues, and even major life changes that could get in the way.Audience-Centric Content: We will help you understand how to provide real value to your listeners, making them a part of your journey, not just a metric. This is where they turn into customers, not just downloads.The Business Impact: Explore how a podcast can be a powerful tool for your business and lead to new clients and opportunities. It's not just about an audio file that you're sharing. This is audio, video, reels, blogs, emails, and more!  Your podcast can be one of your most powerful marketing tools. It's a way to establish yourself as an expert in your field, build trust with your audience, and create a continuous stream of content for your entire marketing ecosystem. From the core audio and video content to repurposed blogs, social media posts, email newsletters, and more, a single conversation can power your content for weeks. Ready to level up your podcast? We've got you covered. Sign up for a free 30-minute no pitch podcast consultation with Josh and his team to get personalized feedback on your podcasting journey. You'll walk away with actionable tips on improving your camera and microphone setup, and how to structure your show for maximum impact.

  1. Sep 8

    What 10 Years of Podcasting Taught Me About Guests, Growth & Controversy

    What happens when you start a podcast before you really know what you're doing? Jamy Bechler has been podcasting for 10 years, and his journey offers some surprisingly practical lessons for business owners, coaches, and marketing professionals who are thinking about starting or improving their own podcast. Jamy shares how a mentor convinced him to start a podcast, why podcasting gave him access to people who might never have taken his phone call, and how his approach to interviewing guests has changed dramatically over the years. We also get into one of the biggest challenges of podcasting: how do you handle controversial topics without turning the conversation into a political shouting match? From interviewing athletes and business leaders to controversial public figures, Jamy explains why he focuses on the story behind the person rather than simply chasing provocative soundbites. You'll also hear about: • Why your first podcast episodes probably won't be your best and why that's okay • The difference between being prepared and turning an interview into an interrogation • How better questions can create better conversations • Why your podcast doesn't need to be perfectly niche from day one • How podcasting can build credibility and create unexpected business connections • Why some of the biggest business benefits of podcasting happen indirectly • How one guest can lead to another guest and eventually open new doors • What 10 years of podcasting taught Jamy about consistency, personality, and finding your voice For small-business owners and marketing managers, this is an important reminder: podcasting isn't only about downloads and views. Done strategically, it can become a powerful tool for brand building with podcasting, marketing with podcasting, client attraction podcasting, and creating relationships that would otherwise be difficult to establish. 👉 Visit JamyBechler.com: www.jamybechler.com If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/ Want to start your own podcast?  Go here! You can book time in our studios here  Want to read about this? Check the blog!

  2. Sep 1

    Can You Give Away Your Best Advice for Free and Still Grow a Business?

    According to Abi Asija, that can actually become the business model. In this conversation, Abi shares how he turned a podcast into a powerful lead-generation engine by doing something most consultants would hesitate to do: giving away his best thinking for free and selling the implementation. Abi has completed more than 700 land deals, built a seven-figure business, and now uses his podcast to work through real business problems with founders often live, with their numbers and constraints on the table. We talk about: Why Abi stopped doing a traditional interview-style podcastHow a 10-episode proof of concept led to 175+ episodesWhy solving a guest's actual business problem makes a podcast more valuableHow writing business numbers on screen improves audience retentionUsing a podcast as a lead magnet instead of another generic PDFThe "give away the secrets, sell the implementation" business modelWhy revealing your numbers can create accountabilityThe challenge of finding guests willing to be vulnerableWhat happens when a guest only wants to promote their productHow Abi plans to solve his guest-volume constraintWhere he sees podcasting heading as AI changes the industryThe bigger lesson for business owners and marketing managers: your podcast doesn't have to hide your expertise to create customers. Sometimes the most effective marketing is demonstrating exactly how you think and solve problems. If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/ Want to start your own podcast?  Go here! You can book time in our studios here  Want to read about this? Check the blog!

  3. Aug 25

    Your Podcast Is More Than a Podcast: Build a Content Ecosystem

    What if your podcast episode isn't the finished product but the starting point? In this conversation, Matty Dalrymple shares how he turned podcasting into a much larger content ecosystem, using conversations to develop ideas, build relationships, create books and articles, generate speaking opportunities, and strengthen his authority. Matty is the author of The Podcast Guest Playbook and hosts multiple podcasts, including From Expertise to Authority. He explains how his approach to podcasting evolved from simply sharing information into a deliberate system for learning, creating content, and building professional relationships. We dig into: Why podcast conversations can be an "ideal laboratory" for developing ideasHow podcasting can become the foundation for an entire content ecosystemThe unexpected relationship and business opportunities that can come from podcastingWhy hosting and guesting can work together as a powerful podcast strategyHow Matty turns podcast transcripts into articles, Substack content, book ideas, and moreHow he uses ChatGPT and Claude to brainstorm and explore ideas after conversationsWhy AI should be a sounding board not the driver of your contentHow podcast relationships can lead to collaborations, speaking opportunities, and new businessWhy podcasters should think beyond download numbers and vanity metricsHow to turn your podcast into a long-term authority-building assetOne of the biggest takeaways: your podcast shouldn't be the final destination. The conversation can become the raw material for your next article, book, social post, presentation, relationship or business opportunity. If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/ Want to start your own podcast?  Go here! You can book time in our studios here  Want to read about this? Check the blog!

  4. Aug 18

    How to Turn Your Podcast Into a Client-Attraction Machine

    Your podcast does not need thousands of downloads to generate business. It needs the right strategy. In this conversation, Josh and Derek Fredrickson explore how business owners can use podcasting as a marketing asset that builds trust, demonstrates expertise, and creates better sales conversations. Derek explains why he views his podcast as a "test drive for your brain," giving potential clients an opportunity to experience how he thinks before they ever get on a sales call. You will learn: Why your podcast should be treated as a marketing tool, not a sales pitchHow transparency and vulnerability build trust with potential clientsWhy you should not be afraid of giving away your "secret sauce"The difference between sharing what and why versus teaching every detail of howHow a process-driven approach keeps podcast production consistentWhy Derek's team uses a 27-point podcast production checklistHow SEO and an editorial calendar can guide your podcast topicsWhy consistency matters more than chasing individual viral episodesHow podcast content can support your broader marketing and sales funnelWhy podcast ROI should be measured by conversation quality, not downloadsHow to make your podcast easier to produce so you actually keep doing itThe big takeaway is simple: hitting record is only a small part of successful podcasting. The strategy, preparation, production process, SEO, distribution, and follow-up are what turn a podcast into a genuine business growth asset. If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/ Want to start your own podcast?  Go here! You can book time in our studios here  Want to read about this? Check the blog!

  5. Aug 11

    The Podcasting Mistake That Drives Away Your Best Customers

    What happens when you stop trying to appeal to everyone and start building your podcast for the people you actually want to reach? In this conversation, Tracy Brinkman shares lessons from nearly two decades of podcasting, from starting back in 2007 to building multiple shows and using AI to help entrepreneurs create more content without drowning in the work behind the microphone. We talk about what it really takes to build an audience around your personality, why being authentic can actually help you attract better customers, and how listening to your audience can help you refine your podcast niche over time. Tracy also explains how he evolved The Dark Horse Entrepreneur by paying attention to what listeners actually consumed, narrowing the audience, shortening episodes, and using AI-powered tactics to deliver practical value to busy entrepreneurs and parents. You'll learn: Why trying to appeal to everyone can hurt your podcastHow authenticity helps attract the right customers and repel the wrong onesWhy audience behavior should influence your podcast strategyHow Tracy used AI to create a more efficient podcast workflowWhy shorter, focused episodes can increase engagementHow a podcast can support a larger marketing and revenue ecosystemWhy guest pitches that ignore your audience are a waste of everyone's timeHow podcasting can build credibility before a sales conversation ever happensThe connection between podcasting, email marketing, AI, and lead generationWhy your personality can be one of your biggest marketing assetsIf you're a small business owner or marketing manager wondering how to use podcasting for marketing, build your brand, attract clients, or create more content without adding another full-time job to your workload, this conversation is packed with ideas you can put to work. If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/ Want to start your own podcast?  Go here! You can book time in our studios here  Want to read about this? Check the blog!

  6. Aug 4

    The Podcast Growth Framework That Doubled Downloads & Generated Real Business

    Most podcasts never reach the audience they deserve not because the content is bad, but because the strategy is missing. In this conversation, Josh sits down with Joe Eftihiou, founder of ClareCast and host of Podcasting Amplified, to discuss what actually drives podcast growth for businesses. Joe shares how he transitioned from recording rock bands to helping companies use podcasting as a lead generation and relationship-building tool. Instead of chasing vanity metrics, Joe explains why podcasting should focus on attracting the right audience, converting listeners into customers, and expanding your reach through authentic partnerships. In this episode you'll learn: Why podcast growth is harder than most people expectThe ACE Framework for growing a business podcastHow "audience borrowing" doubled a client's podcast downloadsWhy guest interviews outperform cold outreach for B2B lead generationThe biggest mistake businesses make when launching a podcastWhy sponsorships aren't always the best way to monetize a showHow to build genuine relationships with high-value prospects through podcastingWhether you're a business owner, marketer, or current podcaster, this conversation is packed with practical strategies for using podcasting for marketing, brand building with podcasting, client attraction podcasting, and long-term business growth. If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/ Want to start your own podcast?  Go here! You can book time in our studios here  Want to read about this? Check the blog!

  7. Jul 28

    What Business Leaders Can Learn from Higher Education Podcasting | Neil & Jen

    Can competitors become collaborators? According to Neil and Jen from the Continuing Studies podcast, the answer is a resounding yes. Recorded live at Higher Ed PodCon, this conversation explores how two podcast production company owners built a successful podcast together while continuing to operate separate businesses. Along the way, they share valuable insights into the unique world of higher education podcasting, how universities measure podcast success, and why podcasting is becoming an increasingly important communication and educational tool. You'll discover: Why collaboration can outperform competition.How higher education institutions use podcasts differently than traditional businesses.The unique ROI behind alumni, faculty, and student podcasts.Why podcasts are becoming part of classroom instruction and scholarly research.How podcasting is helping educators adapt in the age of AI.Lessons every business owner can learn about building trust, authority, and long-term relationships through podcasting.Whether you're a business owner, marketer, educator, or podcaster, this episode offers practical insights into using podcasting as a strategic communication tool not just a marketing channel. If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/ Want to start your own podcast?  Go here! You can book time in our studios here  Want to read about this? Check the blog!

  8. Jul 21

    Why Most Podcast Guest Pitches Fail (And How to Get Booked the Right Way)

    In this episode, we dive into the biggest mistakes businesses, entrepreneurs, publicists, and podcast booking agencies make when pitching podcast hosts. Josh shares why mass email blasts, generic templates, and automated outreach are hurting both guests and hosts, and explains how authentic relationships consistently outperform volume-based marketing. We also explore PodVerified, Josh's platform designed to help improve the podcast guesting experience by creating better matches between hosts and guests while raising the standard for podcast outreach. Whether you're looking to become a sought-after podcast guest, book higher-quality interviews for your own show, or simply build stronger business relationships, this conversation is packed with practical advice you can implement immediately. In this episode, you'll discover: Why most podcast guest pitches are ignored.The biggest mistakes podcast booking agencies make.How authentic relationship-building leads to better podcast opportunities.Why teaching and delivering value always beats selling.How PodVerified is helping improve the podcast guesting ecosystem.Best practices for building credibility as a podcast guest.How podcast guesting can become one of your most effective marketing strategies.If you're serious about podcasting for marketing, brand building with podcasting, client attraction through podcasting, or simply want tips for podcasting that actually work, this episode is for you. If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/ Want to start your own podcast?  Go here! You can book time in our studios here  Want to read about this? Check the blog!

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About

Welcome to Podcasting Momentum, the show that helps business owners and marketing managers like you get to the heart of what makes a podcast successful. In each episode, we will do a deep dive with fellow podcasters to uncover the real stories behind their shows. We skip the small talk and get straight to the actionable advice that will help you gain traction and build a loyal audience with your podcast. From the origin story of a show to the technical challenges and strategic pivots along the way, we'll give you an inside look at how real podcasters build momentum. You'll learn how to overcome common mistakes, create engaging content, and turn your podcast into a powerful business asset. We focus on the topics that matter most, including: The Origin Story: Discover why people start their podcast and the specific problem it was designed to solve.Overcoming Challenges: You will learn how podcasters navigate technical hurdles, audience growth issues, and even major life changes that could get in the way.Audience-Centric Content: We will help you understand how to provide real value to your listeners, making them a part of your journey, not just a metric. This is where they turn into customers, not just downloads.The Business Impact: Explore how a podcast can be a powerful tool for your business and lead to new clients and opportunities. It's not just about an audio file that you're sharing. This is audio, video, reels, blogs, emails, and more!  Your podcast can be one of your most powerful marketing tools. It's a way to establish yourself as an expert in your field, build trust with your audience, and create a continuous stream of content for your entire marketing ecosystem. From the core audio and video content to repurposed blogs, social media posts, email newsletters, and more, a single conversation can power your content for weeks. Ready to level up your podcast? We've got you covered. Sign up for a free 30-minute no pitch podcast consultation with Josh and his team to get personalized feedback on your podcasting journey. You'll walk away with actionable tips on improving your camera and microphone setup, and how to structure your show for maximum impact.

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