Podcasting Momentum - The Marketing Flywheel for your Businesss

Josh Troche - Pedal Stomper Productions

Welcome to Podcasting Momentum, the show that helps business owners and marketing managers like you get to the heart of what makes a podcast successful. In each episode, we will do a deep dive with fellow podcasters to uncover the real stories behind their shows. We skip the small talk and get straight to the actionable advice that will help you gain traction and build a loyal audience with your podcast. From the origin story of a show to the technical challenges and strategic pivots along the way, we'll give you an inside look at how real podcasters build momentum. You'll learn how to overcome common mistakes, create engaging content, and turn your podcast into a powerful business asset. We focus on the topics that matter most, including: The Origin Story: Discover why people start their podcast and the specific problem it was designed to solve.Overcoming Challenges: You will learn how podcasters navigate technical hurdles, audience growth issues, and even major life changes that could get in the way.Audience-Centric Content: We will help you understand how to provide real value to your listeners, making them a part of your journey, not just a metric. This is where they turn into customers, not just downloads.The Business Impact: Explore how a podcast can be a powerful tool for your business and lead to new clients and opportunities. It's not just about an audio file that you're sharing. This is audio, video, reels, blogs, emails, and more!  Your podcast can be one of your most powerful marketing tools. It's a way to establish yourself as an expert in your field, build trust with your audience, and create a continuous stream of content for your entire marketing ecosystem. From the core audio and video content to repurposed blogs, social media posts, email newsletters, and more, a single conversation can power your content for weeks. Ready to level up your podcast? We've got you covered. Sign up for a free 30-minute no pitch podcast consultation with Josh and his team to get personalized feedback on your podcasting journey. You'll walk away with actionable tips on improving your camera and microphone setup, and how to structure your show for maximum impact.

  1. 6D AGO

    How to Master Your Audio Branding and Podcast Voice with Jodi Krangle

    So many marketing companies talk about brand voice, but they don't talk about the actual voice that is your brand. This is especially true if you are doing brand building with podcasting. In this episode, we sit down with veteran voice actor Jodi Krangle, who has been the voice for massive companies like Dell and FedEx. Jodi shares her incredible journey from doing SEO and internet marketing in the 90s to becoming a full-time voice actor in 2007. We dive deep into why 70% of your video's impact relies on your audio, and how the sound you present makes your audience feel. Here are a few actionable takeaways from our conversation: Always be closer to your microphone to capture the full frequency of your voice.Wear headphones, because echo cancellation software compresses your audio and makes conversation difficult.Speak into your microphone at a slight angle to prevent harsh pops and sibilance.Understand that AI should be used as a partner for productivity, not a replacement for genuine human connection.If you are looking to elevate your brand and turn your show into a tool for podcast lead generation, you cannot ignore your audio quality. If you want to keep up with Jodi or learn more about the power of audio branding, here are all the best ways to connect with her online: Voiceover Website: https://voiceoversandvocals.com/Podcast: https://voiceoversandvocals.com/podcast/ If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/ Want to start your own podcast? https://www.pedalstomperproductions.com/contact-bedford Book your time in our state of the art studios: https://www.pedalstomperproductions.com/podcast Join our Discord Server and let's chat about your podcast https://discord.gg/CWk9aUuNtM Want to read about this? Check the blog! https://www.pedalstomperproductions.com/blog

    44 min
  2. MAR 3

    The Real ROI of Podcasting: Return on Impact & Strategy with Sarah Lohse

    Are you obsessing over podcast download numbers and expecting overnight success? It’s time to change how you view your show's ROI. In this episode of Podcasting Momentum, we sit down with Sarah Lohse, founder of Branded Media, to discuss why the true value of your show is measured in "Return on Impact." Sarah shares her journey from coaching podcast guests to launching full-scale business podcasts designed for thought leadership. We dive deep into why "AI-generated authenticity" is an oxymoron, how to avoid the "one traumatic story" trap as a guest, and why a room of 20 highly-targeted listeners is far more valuable to your business than a stadium of passive scrollers. If you are a business owner or marketing manager focusing on brand building with podcasting, this episode is packed with hard truths about setting realistic expectations and prioritizing strategy before you ever hit "record." We also explore how a hyper-niche focus becomes your ultimate weapon for podcast lead generation. Key Topics Covered: The 4 pillars of true thought leadership.Why "introduce yourself" is the worst question a host can ask.Redefining ROI as "Return on Impact" for your brand and SEO.The "Living Room vs. Stadium" analogy for audience building.Why your unique story is the only thing AI can't replicateConnect with Sarah Lohse: Website: https://workwithbranded.com/Socials: @stickwithbranded If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/ Want to start your own podcast? https://www.pedalstomperproductions.com/contact-bedford Book your time in our state of the art studios: https://www.pedalstomperproductions.com/podcast Join our Discord Server and let's chat about your podcast https://discord.gg/CWk9aUuNtM Want to read about this? Check the blog! https://www.pedalstomperproductions.com/blog

    43 min
  3. FEB 24

    How to Master Nuanced Interviews & Strategically Charge Guests with Tommy Serafinski

    Are you avoiding difficult conversations on your podcast, or are you leaning into them to build a stronger audience? In this episode of Podcasting Momentum, we sit down with Tommy Serafinski, host of the Conservation and Science podcast, to discuss how genuine curiosity can transform your show into an industry-leading platform. Tommy shares his journey from an angling blogger to a podcast host who routinely interviews world-renowned scientists and environmentalists. We dive into the art of asking hard questions in a friendly manner, how to present both sides of an argument to build trust, and why sourcing content ideas from social media debates is a game-changer for brand building with podcasting. For SMB owners and marketing managers looking for effective podcast lead generation, Tommy drops a massive truth bomb: why you should start charging a guesting fee to filter out PR pitches and ensure your guests are truly invested in delivering value to your audience. Key Topics Covered: Transitioning from a hobbyist to an authority in your niche.How to keep personal bias out of controversial topics.The two biggest mistakes podcasters make (and how to avoid them).Why charging a guest fee elevates the quality of your show.Connect with Tommy Serafinski: Podcast: Conservation and Science -https://tommysoutdoors.com/author/outdoorspodcast/If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/ Want to start your own podcast? https://www.pedalstomperproductions.com/contact-bedford Book your time in our state of the art studios: https://www.pedalstomperproductions.com/podcast Join our Discord Server and let's chat about your podcast https://discord.gg/CWk9aUuNtM Want to read about this? Check the blog! https://www.pedalstomperproductions.com/blog

    50 min
  4. FEB 17

    20+ Years of Podcasting: Lessons from Hall of Famer Dave Jackson

    Thinking about starting a podcast, or wondering why your current one isn't growing? Join us as we sit down with podcasting legend Dave Jackson, a Podcast Hall of Famer who has been behind the mic since 2005. Dave shares invaluable lessons from his 20+ year career, including how to transition from a technical background to becoming an engaging host, why your "why" matters more than your gear, and the real reason you shouldn't obsess over download numbers. We also discuss the importance of authenticity, how to monetize your audience (not just your show), and why building a website is critical for your podcast's long-term success. Key Topics: From copier technician to podcasting educator: Dave's journey.The "North Star" of podcasting: Setting expectations and measuring success beyond downloads.Leveraging podcasting for business networking and lead generation.The role of a dedicated podcast website for SEO and growth.Why authenticity beats AI scripts every time.Connect with Dave Jackson: Website: School of Podcasting - https://www.schoolofpodcasting.com/Tool: PodPage (Head of Podcasting) - https://www.podpage.com/If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/ Want to start your own podcast? https://www.pedalstomperproductions.com/contact-bedford Book your time in our state of the art studios: https://www.pedalstomperproductions.com/podcast Join our Discord Server and let's chat about your podcast https://discord.gg/CWk9aUuNtM Want to read about this? Check the blog! https://www.pedalstomperproductions.com/blog

    49 min
  5. FEB 10

    Building Community & Brand Authority Through Podcasting with Ande Lyons

    Are you obsessed with download numbers? It’s time to shift your focus. In this episode of Podcasting Momentum, we are joined by the vibrant Ande Lyons, a veteran podcaster since 2012 and host of "Don't Be Caged By Your Age." Ande shares her incredible journey of brand building with podcasting, moving from the startup ecosystem to the pro-aging space. We dive deep into why "listening is an act of leadership," how to turn passive listeners into an active community by giving them an identity, and why niching down is the secret weapon for business growth. Whether you are looking for podcast lead generation strategies or simply want to become a better host, Ande’s energy and insights on "edutainment" are not to be missed. Key Topics: How to pivot into a new industry using a podcast.Why you should name your community (not just your show).The ROI of podcast guesting vs. hosting.Overcoming the "ego" barrier to create authentic content.Connect with Ande Lyons: Don't Be Caged By Your Age: https://www.dontbecagedbyyourage.com/Ande Lyons: https://www.linkedin.com/in/andelyons/If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/ Want to start your own podcast? https://www.pedalstomperproductions.com/contact-bedford Book your time in our state of the art studios: https://www.pedalstomperproductions.com/podcast Join our Discord Server and let's chat about your podcast https://discord.gg/CWk9aUuNtM Want to read about this? Check the blog! https://www.pedalstomperproductions.com/blog

    47 min
  6. FEB 3

    Strategy Over Tools: Podcast Lead Generation & Systems with Nathalie Doremieux

    When you transition from Silicon Valley software engineering to the creative world of podcasting, you bring a unique "systems-first" perspective. This week, Josh Troche sits down with Nathalie Doremieux, founder of The Membership Lab, to discuss why brand building with podcasting is the ultimate tool for humanizing complex business systems. Nathalie reveals her "logical" path from IT to marketing and why hearing a person’s voice accelerates the trust factor in a way that written text simply cannot. One of my favorite things about thie episode is that Nathalie really dives into how to change a podcast into a scalable lead-generation engine. In this episode, we dive deep into: The Buyer’s Journey: Why you must reverse engineer your ideal client's workflow to understand where a podcast actually fits.Asset Episodes: How to identify and create specific episodes designed to live in your CRM and nurture sequences for years.The Quality vs. Volume Myth: Why 50% of podcasts have 30 downloads or less...and why that’s plenty if you're reaching the right people ready to write checks.Eliminating Friction: How being your authentic self on mic acts as a natural filter, attracting your ideal clients and repelling those who aren't a fitThe "Shelve It or Do It" Rule: A blunt, necessary piece of advice for any business owner stuck in the procrastination loop.Connect with Nathalie Doremieux: Website: themembershiplab.com Free Resources: podcastleadflow.comLinkedIn: Nathalie Doremieux If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/ Want to start your own podcast? https://www.pedalstomperproductions.com/contact-bedford Book your time in our state of the art studios: https://www.pedalstomperproductions.com/podcast Join our Discord Server and let's chat about your podcast https://discord.gg/CWk9aUuNtM Want to read about this? Check the blog! https://www.pedalstomperproductions.com/blog

    40 min
  7. JAN 27

    Beyond the Mic: Building Community & Brand Authority with Riverside’s Kendall Breitman

    When you want to master an industry, you talk to the insiders. This week, we're joined by Kendall Breitman, Community Manager at Riverside.fm, to discuss the intersection of journalism, television production, and the future of podcasting. We dive deep into why high-quality remote recording is the foundation of brand authority and why your transcript is actually your most valuable "unsung hero" for podcast content repurposing. In this episode, you’ll learn: Why the "art of the interview" is a journalist's secret weapon in podcasting.How to build a genuine community by leaning into your "human-ness".The #1 mistake most creators make (and why you should "lean into the cringe").Why recording on "meeting apps" like Zoom is killing your brand's credibility.Ready to level up your brand building with podcasting? Don't let technical hurdles stop your story. Book a 15-minute No-Pitch Podcast Consult with Pedal Stomper Productions today to optimize your setup and start sounding like the authority you are. If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/ Want to start your own podcast? https://www.pedalstomperproductions.com/contact-bedford Book your time in our state of the art studios: https://www.pedalstomperproductions.com/podcast Join our Discord Server and let's chat about your podcast https://discord.gg/CWk9aUuNtM Want to read about this? Check the blog! https://www.pedalstomperproductions.com/blog

    44 min
  8. JAN 20

    The Progress Bus & Personal Branding with Mitch Carson

    What is your personal brand? According to Mitch Carson, it’s what people say about you when you’ve left the room. In this episode, Josh Troche and Mitch Carson discuss the evolution of media—from the high-pressure, four-minute windows of live TV to the limitless connection of podcasting. Mitch brings 40 years of speaking experience and a background as an HSN pitchman to explain why paying your dues is the only way to build "podcasting biceps". Learn why your network is your greatest ROI and how to jump on the "Progress Bus" before it leaves you behind In this episode, you’ll learn: The Power of Personal Branding: Discover why your brand is "what people say about you when you’re not in the room".Beating Pod Fade: Why 86% of podcasts fail by episode 15 and how to ensure yours isn't one of them.Strategic Networking: How podcast lead generation happens through the relationships you build with hosts and guests, not just the audienceTransferable Skills: Which TV and radio skills translate to the mic and where you need to adapt for the podcasting platformIf you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/ Want to start your own podcast? https://www.pedalstomperproductions.com/contact-bedford Book your time in our state of the art studios: https://www.pedalstomperproductions.com/podcast Join our Discord Server and let's chat about your podcast https://discord.gg/CWk9aUuNtM Want to read about this? Check the blog! https://www.pedalstomperproductions.com/blog

    45 min

About

Welcome to Podcasting Momentum, the show that helps business owners and marketing managers like you get to the heart of what makes a podcast successful. In each episode, we will do a deep dive with fellow podcasters to uncover the real stories behind their shows. We skip the small talk and get straight to the actionable advice that will help you gain traction and build a loyal audience with your podcast. From the origin story of a show to the technical challenges and strategic pivots along the way, we'll give you an inside look at how real podcasters build momentum. You'll learn how to overcome common mistakes, create engaging content, and turn your podcast into a powerful business asset. We focus on the topics that matter most, including: The Origin Story: Discover why people start their podcast and the specific problem it was designed to solve.Overcoming Challenges: You will learn how podcasters navigate technical hurdles, audience growth issues, and even major life changes that could get in the way.Audience-Centric Content: We will help you understand how to provide real value to your listeners, making them a part of your journey, not just a metric. This is where they turn into customers, not just downloads.The Business Impact: Explore how a podcast can be a powerful tool for your business and lead to new clients and opportunities. It's not just about an audio file that you're sharing. This is audio, video, reels, blogs, emails, and more!  Your podcast can be one of your most powerful marketing tools. It's a way to establish yourself as an expert in your field, build trust with your audience, and create a continuous stream of content for your entire marketing ecosystem. From the core audio and video content to repurposed blogs, social media posts, email newsletters, and more, a single conversation can power your content for weeks. Ready to level up your podcast? We've got you covered. Sign up for a free 30-minute no pitch podcast consultation with Josh and his team to get personalized feedback on your podcasting journey. You'll walk away with actionable tips on improving your camera and microphone setup, and how to structure your show for maximum impact.