The Negotiation Club

The Negotiation Club Podcast is a platform where negotiation experts, practitioners and enthusiasts share their real-world negotiation experiences and insights.

  1. Trust Before Tactics: The Amnesty Approach to Smarter Negotiation

    04/20/2025

    Trust Before Tactics: The Amnesty Approach to Smarter Negotiation

    A practical conversation with Phill Elston, on using the Amnesty Negotiation Tactic to build trust, surface hidden issues, and prepare teams for effective negotiations.   What We Explored in This Episode In this episode of The Negotiation Club Podcast, Philip Brown is joined by Phill Elston, to explore the Amnesty Negotiation Tactic - a preparation tool designed to encourage openness, trust, and full disclosure before entering a negotiation. Rather than focusing on what happens at the table, the conversation centres on the often-overlooked preparation conversations that shape outcomes long before formal negotiation begins.   Why Amnesty Matters in Preparation Together, Philip and Phill examine how an amnesty session creates space for teams to surface hidden commitments, misaligned expectations, and unspoken concerns. By temporarily removing judgement and consequence, negotiators can better understand: Internal constraints Emotional reactions Risks that might otherwise emerge too late This approach helps prevent surprises and reduces unnecessary tension during live negotiations.   The Role of Trust, Listening, and Emotional Control A key theme throughout the discussion is psychological safety. The Amnesty Tactic relies on listening to understand, maintaining emotional control, and allowing honesty without penalty. When used well, it strengthens internal alignment and builds confidence before any external discussion takes place.   Turning the Tactic into Practice To help you apply this approach, we have created a dedicated Negotiation Card on Amnesty that you can use with your team or club members. Try running a short amnesty session as part of your next preparation meeting and observe how it changes the quality of information shared—and the confidence you bring into the negotiation.

    26 min
  2. Empathy in Negotiation - A Lesson Through the Eyes of Others

    12/16/2024

    Empathy in Negotiation - A Lesson Through the Eyes of Others

    A reflective conversation with Tony Powers on how empathy, bias awareness and perspective-taking improve judgement and decision-making in negotiations.   What We Explored in This Episode In this episode of The Negotiation Club Podcast, Philip Brown reconnects withTony Powers, a retired police officer and early participant in The Negotiation Club. Together, they reflect on Tony’s career journey... from policing to academia and property investment, and how those experiences have shaped his approach to negotiation. The conversation draws heavily on insights from legal and policing contexts, where judgement, perspective, and decision-making under pressure are critical.   How Bias Shapes Negotiation Decisions A central theme of the episode is how personal experience and unconscious bias can cloud judgement in negotiations. Tony shares reflections from police training and legal practice, highlighting how quickly assumptions can form, and how easily they can lead negotiators to overlook important information or alternative outcomes. The discussion emphasises the risk of negotiating from a single viewpoint, particularly when emotions or prior experience dominate interpretation.   Empathy as a Negotiation Tactic Philip and Tony explore empathy not as a soft concept, but as a deliberate negotiation tactic. Drawing on the Greek roots "Em and Pathy", they describe empathy as the discipline of seeing a situation through the eyes of others, without immediately agreeing or conceding. Used properly, this approach helps negotiators: Challenge their own assumptions Surface alternative perspectives Make more balanced, informed decisions   Turning Empathy into Practice The episode concludes with a discussion about developing an Empathy Negotiation Card, designed to help practitioners practise perspective-taking deliberately rather than relying on instinct alone. As a practical step, try slowing down your next negotiation and consciously articulating the situation from the other party’s perspective before responding. Notice how this affects both your judgement and your choices in real time.

    34 min
  3. What is the Anchoring Reference in negotiation?

    11/26/2024

    What is the Anchoring Reference in negotiation?

    A practical discussion with Michael Phillips on cognitive bias and how anchoring references shape perception, judgement, and outcomes in negotiations.   What We Explored in This Episode In this episode of The Negotiation Club Podcast, Philip Brown is joined by Michael Phillips, negotiation trainer and author of "The Naked Negotiator") to explore the role of cognitive bias in negotiation decision-making. The conversation focuses on how negotiators are influenced by information that appears neutral or unrelated, often without realising it.   Understanding Cognitive Bias in Negotiation Philip and Michael examine why negotiators are rarely as objective as they believe. Drawing on behavioural science and real-world examples, they discuss how cognitive shortcuts affect judgement, confidence, and perception during negotiation conversations. The episode highlights how bias operates quietly, shaping decisions long before proposals are made.   The Anchoring Reference Tactic A central theme of the discussion is the Anchoring Reference, a tactic that introduces a number or reference point before the real variables are negotiated. Using examples ranging from Robert Cialdini’s sales anecdotes to Michael’s own experiment involving random numbers influencing champagne pricing, the episode shows how anchors can: Frame expectations Shift perceived value Influence movement without explicit proposals Crucially, the Anchoring Reference protects the negotiator’s real position while shaping the context in which decisions are made.   Turning the Concept into Practice To practise this skill, focus on identifying where reference points appear in your own negotiations, especially those that seem irrelevant at first glance. Try introducing a neutral or contextual reference before discussing the real variable and observe how it affects the other party’s reactions and expectations. A dedicated Negotiation Card on the Anchoring Reference has been created to support deliberate practice of this technique in live and simulated negotiations.

    28 min
  4. The Last Penny | Balancing Deals and Relationships in Negotiation

    11/18/2024

    The Last Penny | Balancing Deals and Relationships in Negotiation

    A practical conversation with John Lowry on the “Last Penny” negotiation tactic and how small concessions can protect relationships and create long-term value.   What We Explored in This Episode In this episode of The Negotiation Club Podcast, Philip Brown is joined by John Lowry to explore the Last Penny negotiation tactic—a concept that sits at the intersection of commercial discipline and relationship management. The discussion examines how negotiators decide when to hold firm and when to yield, particularly in situations where the financial value at stake is small but the relational impact can be significant.   When Winning the Deal Costs the Relationship John shares a story from one of his mentors involving the attempted purchase of a $15,000 furniture set from a retailer operating under a strict “no negotiation” policy. Despite repeated efforts, even a minor concession, such as a $14.99 repair pen, was refused. While the sale went through, the experience left the buyer dissatisfied and unwilling to return. The episode uses this example to illustrate how rigid adherence to policy or principle can secure a transaction but quietly destroy future value.   The Logic Behind the “Last Penny” Tactic At the heart of the conversation is the idea that yielding the last penny can be a strategic investment rather than a weakness. John references a quote attributed to J. Paul Getty, capturing the risk of insisting on extracting every possible gain at the expense of future opportunities. The tactic focuses on timing and intent, offering a small, often symbolic concession at the right moment to allow the other party to feel they have “won,” even when the commercial impact is minimal. Sophisticated negotiators understand that perceived wins shape memory, trust, and willingness to engage again.   Turning the Tactic into Practice To practise the Last Penny tactic, focus on identifying points in your negotiations where the remaining gap is small but emotionally charged. Before closing, ask yourself: What does the other party need to feel satisfied? What concession would feel meaningful to them but low-cost to you? A dedicated Negotiation Card on the Last Penny tactic has been created to help practitioners practise the timing and psychological nuance involved in making these final concessions deliberately rather than instinctively. Used well, this approach helps balance substance with relationship-building—without undermining commercial credibility.   JOHN'S BOOK "Negotiation Made Simple" While you're exploring, consider checking out John Lowry’s acclaimed book, Negotiation Made Simple, which is packed with practical advice and expert insights. You can also tune into John's podcast, Negotiation Made Simple, for more in-depth discussions on mastering the art of negotiation.   Don't miss out on these resources to enhance your negotiation toolkit!

    27 min
  5. Positive Risk and Hidden Value: The Role of SWOT in Negotiations

    10/21/2024

    Positive Risk and Hidden Value: The Role of SWOT in Negotiations

    A practical conversation with Patrick Tinney on using SWOT analysis to identify leverage, manage risk, and think more strategically in negotiations.   What We Explored in This Episode In Episode 17 of The Negotiation Club Podcast, Philip Brown (Founder of The Negotiation Club) is joined by Patrick Tinney, seasoned negotiator and author, to explore how SWOT analysis can be used as a strategic tool in negotiation preparation. Rather than treating SWOT as a generic planning exercise, the discussion focuses on how negotiators can apply it deliberately to shape decisions, positioning, and movement before a negotiation even begins.   Why SWOT Matters in Negotiation Strategy Patrick explains how SWOT provides a structured way to understand the negotiation landscape. By identifying strengths and opportunities, negotiators can uncover leverage and potential value. By recognising weaknesses and threats, they can anticipate risk and avoid avoidable mistakes. The episode reinforces that SWOT is not about prediction—it is about strategic awareness and better decision-making under pressure.   Positive Risk vs Negative Risk A key concept introduced in the episode is positive risk. Patrick describes this as the willingness to take calculated chances that unlock value or growth, grounded in a clear understanding of strengths and opportunities. In contrast, the discussion highlights the dangers of negative risk—agreements that expose negotiators to legal, commercial, or reputational issues that outweigh any short-term gain. Learning to distinguish between the two is a critical strategic skill.   Turning SWOT into Practice Patrick advocates a hands-on approach to SWOT analysis. Before entering a negotiation, take time to assess: Your own strengths, weaknesses, opportunities, and threats Your team’s position The likely position of the other party This exercise helps surface hidden leverage, identify vulnerabilities, and create a more balanced negotiation strategy. A dedicated Negotiation Card on “Positive Risk from SWOT” has been created to help practitioners practise this analysis deliberately rather than treating it as a one-off planning tool. As a starting point, try applying SWOT to a recent negotiation or even your own career decisions. Notice what becomes clearer when you slow down and examine the situation strategically.

    32 min
  6. Negotiation Wisdom: Why Patience Is Your Greatest Asset

    10/14/2024

    Negotiation Wisdom: Why Patience Is Your Greatest Asset

    A reflective conversation with Gene Killian on why patience is the most underestimated skill in negotiation and how it shapes judgement, timing, and outcomes.   What We Explored in This Episode In this episode ofThe Negotiation Club Podcast, Philip Brown (Founder of The Negotiation Club) is joined by Gene Killian—lawyer and host of the Station-4-Negotiation podcast, to explore the role of patience in effective negotiation. Drawing on experience from both legal and commercial contexts, Gene challenges the idea that successful negotiation depends on clever techniques. Instead, the conversation centres on patience as a foundational principle that underpins sound judgement, trust, and long-term outcomes.   Techniques vs Principles in Negotiation Gene explains that while techniques such as mirroring and labelling can be useful, they risk becoming mechanical or insincere if relied on too heavily. Techniques without grounding can feel forced and may damage credibility. The discussion contrasts short-term, high-pressure negotiation environments with business and commercial negotiations, where patience enables deeper understanding, stronger relationships, and more sustainable agreements.   Why Patience Changes Negotiation Outcomes A recurring theme is that rushing negotiations often leads to missed opportunities. Gene introduces the idea of trickle, flow, and gush to describe how information and progress emerge gradually when negotiators allow conversations to develop naturally. By slowing down, negotiators create space to: Build rapport Surface underlying interests Discover options that are not visible at the outset Patience is presented not as passivity, but as active engagement over time.   Understanding Before Being Understood Philip and Gene return repeatedly to the importance of seeking to understand the other party before pushing one’s own position. Drawing on principles of empathetic listening, the episode highlights that patience involves asking thoughtful questions, listening beyond the words used, and resisting the urge to jump to conclusions. This discipline helps negotiators move beyond surface statements and uncover what truly matters to the other side.   Responding Rather Than Reacting Another key distinction explored is the difference between reacting and responding. Gene emphasises that patience allows negotiators to pause, reflect, and choose responses deliberately rather than reacting emotionally in tense moments. Even when faced with aggressive behaviour, patience enables better analysis. Gene discusses how proportionate responses—sometimes firm, sometimes assertive—should be based on careful assessment rather than instinct, including insights drawn from game theory.   Turning Patience into Practice To practise patience, start by deliberately slowing down your next negotiation. Resist the urge to close quickly or respond immediately. Instead: Ask one more question before making a statement Pause before responding to pressure Reflect on why something was said, not just what was said Used consistently, patience becomes a skill that improves judgement, reduces error, and opens up better outcomes over time.

    29 min

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The Negotiation Club Podcast is a platform where negotiation experts, practitioners and enthusiasts share their real-world negotiation experiences and insights.

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