Not That Kind of CEO - Business for Mompreneurs

Ayla den Hartog
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Not That Kind of CEO is a podcast for mompreneurs who feel overwhelmed, close to burnout, and stuck between building a business and being present at home. If you’re a mom entrepreneur trying to run a business without losing yourself, your energy, or your sanity, this show is for you. We talk about mompreneur burnout, the constant overwhelm of motherhood and entrepreneurship, and how to create real work-life balance as a mompreneur, without hustle culture or productivity pressure. Each episode dives into the real reasons business feels so hard in this season of life, and how to build a business that supports your life instead of draining it. Hosted by Ayla, a mom of two who runs her coaching business while renovating a 500-year-old castle in France, this podcast is about doing business differently, sustainably, and in a way that actually works for mothers.

  1. The Boundary Mistake That Pushes Mompreneurs Into Burnout, with Jennifer Fast

    FEB 6

    The Boundary Mistake That Pushes Mompreneurs Into Burnout, with Jennifer Fast

    You’re doing everything you’re supposed to do, and somehow you’re still exhausted, resentful, and wondering how long you can keep this up. In this episode, I’m sitting down with Jenn Fast to talk about the side of productivity most mompreneurs never get to see. The support systems, the protected time, and the boundaries that exist in the background at the highest levels. We talk about what happens when you try to copy the output without the structure, and why that’s such a fast track to mompreneur burnout. We get into the moments where work-life balance for mompreneurs starts to break down, not because you’re doing it wrong, but because you’re carrying roles that were never meant to sit in one body. This conversation touches stress, health signals, invisible labor, and the line most overwhelmed mompreneurs don’t realize they’ve crossed until their body forces them to stop. If you’ve been telling yourself to just push a little longer, this episode might feel uncomfortably familiar. FOLLOW AYLA: ⁠@ayladenhartog⁠ You can find Jenn: On her website, or @itsjennfast on Instagram

    50 min

  2. JAN 13

    Why New Goals Trigger Burnout for Overwhelmed Mompreneurs

    You’re exhausted, but not the kind of tired that sleep fixes. You’re an overwhelmed mompreneur sitting down to work, feeling resistance in your body, and wondering why motivation and consistency feel so hard lately. January pressure, new goals, new plans, new habits, it all sounds good on paper. But when you’re balancing motherhood and entrepreneurship, that push to do more can lead to mompreneur burnout instead of progress. In this episode, we talk about why goal-setting often backfires when you’re already stretched thin. Why the tension you feel isn’t laziness or lack of discipline, but a sign of misalignment between your energy, your season of life, and the expectations you’re carrying. And why forcing work-life balance never works when you ignore what’s actually going on underneath. If you’re a mom entrepreneur feeling burned out, overwhelmed, or stuck between wanting more from your business and needing space to breathe, this episode will help you understand what’s really happening, and why pushing harder isn’t the answer. Join the WTF Reset and Start the New Year GroundedIf you don’t want to carry the same chaos into the new year, I’d love for you to join my WTF Reset, a free 5-day reset created specifically for mompreneurs who want clarity, direction, and momentum that actually fits their life. Inside the WTF Reset, I help you: Reconnect with your vision and directionGet honest about your real capacity in this seasonReset your focus, priorities, and expectationsCreate a simple 30-day action plan that works with you, not against you This is not about pushing harder or doing more. It’s about resetting how you move forward so your business finally feels doable again. The WTF Reset starts January 19th and it’s completely free. 👉 Sign up and give yourself a real reset before the year takes off. FOLLOW AYLA: ⁠@ayladenhartog⁠

    34 min
  3. Following Your Intuition in Business, Even When It Makes No Sense, with Sarika Sake

    JAN 9

    Following Your Intuition in Business, Even When It Makes No Sense, with Sarika Sake

    Some people plan their way into entrepreneurship. Others follow a curiosity that makes no sense at first, until suddenly it becomes the thing. In this episode, I’m talking to Sarika, who walked away from a respected corporate role and followed an unexpected pull toward Japanese sake. What started as an interest turned into a business, awards, and a completely different way of defining success. Not because she mapped it all out, but because she listened to what kept calling her. We talk about following intuition in business, making unconventional career decisions, and building something that fits you instead of fitting into what entrepreneurship is supposed to look like. This is a conversation about non-traditional entrepreneurship, identity shifts, and trusting a path that doesn’t come with external validation first. If stories about doing business differently, redefining success, and letting curiosity lead resonate right now, this one is worth pressing play on. Join the WTF Reset and Start the New Year GroundedIf you don’t want to carry the same chaos into the new year, I’d love for you to join my WTF Reset, a free 5-day reset created specifically for mompreneurs who want clarity, direction, and momentum that actually fits their life. Inside the WTF Reset, I help you: Reconnect with your vision and directionGet honest about your real capacity in this seasonReset your focus, priorities, and expectationsCreate a simple 30-day action plan that works with you, not against youThis is not about pushing harder or doing more. It’s about resetting how you move forward so your business finally feels doable again. The WTF Reset starts January 19 and it’s completely free. 👉 Sign up and give yourself a real reset before the year takes off. You can find Sarika: @sarika.sake or on her website FOLLOW AYLA: ⁠@ayladenhartog⁠

    58 min
  4. Declutter Your House Without Fighting Yourself, with Heather E. Clark

    JAN 2

    Declutter Your House Without Fighting Yourself, with Heather E. Clark

    If you’ve ever thought, “Why can’t I keep my house tidy?” while stepping over toys for the hundredth time, this episode is for you. In this conversation, I sit down with my friend Heather Clark, founder of Declutter for Change. We start with the stuff. The toys. The cupboards you avoid. The mess that never seems to stay gone. But very quickly, we get to what’s actually underneath it. We talk about why clutter feels so heavy for moms, why it triggers shame instead of motivation, and why so many women blame themselves for something that isn’t a discipline problem at all. We explore how motherhood, past identities, survival mode, and unspoken “shoulds” all pile up, both in our homes and in our heads. This isn’t an episode about perfect systems or becoming more organized. It’s about understanding why letting go can feel so hard, and why clarity always comes before motivation. If your house feels overwhelming and you secretly think that says something about you as a woman or a mother, this conversation will change how you see it. Join the WTF Reset and Start the New Year GroundedIf you don’t want to carry the same chaos into the new year, I’d love for you to join my WTF Reset, a free 5-day reset created specifically for mompreneurs who want clarity, direction, and momentum that actually fits their life. Inside the WTF Reset, I help you: Reconnect with your vision and directionGet honest about your real capacity in this seasonReset your focus, priorities, and expectationsCreate a simple 30-day action plan that works with you, not against you This is not about pushing harder or doing more. It’s about resetting how you move forward so your business finally feels doable again. The WTF Reset starts January 12 and it’s completely free. 👉 Sign up and give yourself a real reset before the year takes off. You can find Heather: @declutterforchange or on her website FOLLOW AYLA: ⁠@ayladenhartog⁠

    1h 7m

  5. 12/30/2025

    How to Reflect on Your Business Goals of 2025

    Reflecting on your business goals can feel heavy, especially at the end of the year. I see so many women look back at what they planned, what they didn’t finish, and what didn’t work, and suddenly reflection turns into self-criticism. In this episode of Not That Kind of CEO, I talk about how to reflect on your business goals in a way that actually creates clarity, momentum, and peace, instead of pressure, guilt, or another round of unrealistic goal setting. This episode is for you if you’re a mompreneur who is: Reflecting on your business goals and feeling behindPlanning the new year but already overwhelmedTired of goal setting that ignores real life, motherhood, and capacityCraving an end-of-year business reflection that feels aligned instead of punishing I don’t walk you through a checklist or another strategy. I share a different lens for reflecting on your business goals, one that takes your season of life into account and helps you understand what truly worked, what didn’t, and why. The goal isn’t to judge your year, but to use it as information so you can move forward with clarity. If you’ve been searching for: how to reflect on your business goalsend of year business reflection for entrepreneursreflecting on business goals as a mombusiness planning for the new year without burnoutaligned goal setting for mompreneurs…this episode will help you rethink how reflection is supposed to feel. Join the WTF Reset and Start the New Year GroundedIf you don’t want to carry the same chaos into the new year, I’d love for you to join my WTF Reset, a free 5-day reset created specifically for mompreneurs who want clarity, direction, and momentum that actually fits their life. Inside the WTF Reset, I help you: Reconnect with your vision and directionGet honest about your real capacity in this seasonReset your focus, priorities, and expectationsCreate a simple 30-day action plan that works with you, not against you This is not about pushing harder or doing more. It’s about resetting how you move forward so your business finally feels doable again. The WTF Reset starts January 12 and it’s completely free. 👉 Sign up and give yourself a real reset before the year takes off. If this episode resonated, make sure to subscribe to Not That Kind of CEO so you don’t miss what’s coming next. FOLLOW AYLA: ⁠@ayladenhartog⁠

    26 min

  6. 12/23/2025

    Christmas Coping Mechanisms: Why You’re Exhausted by Things That Are Supposed to Relax You

    If Christmas leaves you exhausted, even after doing things you genuinely enjoy, this episode is for you. For a long time, I thought I was relaxing by staying busy. Cooking, organizing, planning. All things that look productive, nurturing, and completely normal. But I started to notice that the things I called “relaxing” were often the same things that left me wired, snappy, and completely depleted. In this episode of Not That Kind of CEO, I’m sharing the moment that cracked this open for me. The realization that what I thought was relaxation was actually a coping mechanism keeping my nervous system in overdrive, especially around Christmas. I talk about the difference between coping and regulating, why staying busy can feel soothing without being restorative, and why this pattern shows up so strongly during high-pressure seasons like the holidays. This isn’t about doing less or finally sitting down. It’s about understanding why your body never fully softens, even when you think you’re resting. I also reference the work of Kate Northrup around nervous system regulation, and I share where to start if you recognize yourself in this pattern but don’t know what to change yet. If you’re feeling stuck, scattered, or constantly recovering instead of actually resting, this conversation might shift how you see your habits, your exhaustion, and yourself. COMING UP IN JANUARY: WHERE THE F*CK SHOULD I EVEN START?! Are you tired of collecting strategies and nothing really sticking? The FREE 5-day WTF Challenge helps you understand yourself first, so everything you plan after this actually works. Join Where the F*ck Should I Even Start?! we're starting January 12th 2026. Join the free challenge FOLLOW AYLA: ⁠@ayladenhartog⁠

    24 min

  7. 12/16/2025

    Planning Your Next Year While Exhausted (A Better Way for Mompreneurs)

    Planning your next year sounds like a good idea… until you try to do it in December. In this episode, I talk about why planning while exhausted, overstimulated, and in survival mode often leads to plans that don’t stick, especially for mompreneurs. We explore what’s really happening when clarity feels out of reach, why so many next-year plans quietly fall apart, and how timing plays a bigger role than discipline ever will. If you’re feeling pressure to plan your next year but something in you is resisting, this conversation will help you understand that resistance differently, and approach your next year in a way that actually works for you. When you listen, you’ll walk away with: Relief around the pressure to have everything figured out right nowA new way to think about planning that doesn’t start from exhaustionLanguage for why clarity feels so hard in DecemberPermission to stop forcing decisions that don’t feel aligned yetA calmer, more grounded way to relate to your next year without shrinking your goals If this episode hit home and you want real clarity instead of another forced plan, join my free Where the F**k Should I Even Start? challenge in January. It’s designed to help you get unstuck and move forward without burning yourself out. JOIN THE FREE CHALLENGE HERE FOLLOW AYLA: ⁠@ayladenhartog⁠

    27 min

  8. 12/09/2025

    The December Reset: Five Ways to Stop Feeling Behind and Come Back to Yourself.

    This episode is for every mompreneur who hits December and suddenly feels like she is three steps behind, exhausted, and somehow supposed to turn into a productivity wizard while the kids are decorating cookies in the background. Everywhere online people are screaming about “finishing strong,” planning for 2026, or “what you should already have in place.” It's no wonder your system feels fried. The world is telling you to speed up while your body is begging you to slow the hell down. In this episode, I break down what’s actually happening underneath the overwhelm. Why you feel behind. Why your brain is grasping for control. Why clarity feels impossible when your system is overloaded. And how to shift out of the frantic energy so you can end the year grounded, regulated, and proud of the woman you’re becoming. You’ll hear: The tug-of-war between external pressure and your internal rhythmWhy your brain loves to “finish things” when it’s overwhelmedHow comparison and urgency fry your clarityThe simple mindset shifts that calm your system so direction can land againThe one question to ask yourself before you set another goal this month If you’re tired of December pushing you around, this episode will make you want to grab it by the jingle balls again. FOLLOW AYLA: ⁠@ayladenhartog⁠

    22 min
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About

Not That Kind of CEO is a podcast for mompreneurs who feel overwhelmed, close to burnout, and stuck between building a business and being present at home. If you’re a mom entrepreneur trying to run a business without losing yourself, your energy, or your sanity, this show is for you. We talk about mompreneur burnout, the constant overwhelm of motherhood and entrepreneurship, and how to create real work-life balance as a mompreneur, without hustle culture or productivity pressure. Each episode dives into the real reasons business feels so hard in this season of life, and how to build a business that supports your life instead of draining it. Hosted by Ayla, a mom of two who runs her coaching business while renovating a 500-year-old castle in France, this podcast is about doing business differently, sustainably, and in a way that actually works for mothers.

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