Make Your Research Matter

John Fontenot

The Make Your Research Matter Podcast is all about helping researchers of all kinds to get the most out of their research. Whether you're a full-time researcher, UXer, Product Manager, or Product Marketer, you're getting insights from markets and customers that can and should be leveraged for decision-making across your organization. And I can bet that your research is being grossly underutilized. Let's hear from practitioners in the field and learn what's working for them and what we can do to Make Your Research Matter.

Episodes

  1. 08/15/2024

    Doing research as a Technical Product Manager with Ryan House

    On today’s episode, Ryan House joined us to share his experience in  doing research as a technical product manager. Before his technical PM role, Ryan spent six years as Director of Product at Pulse PEMF. We covered a lot of ground outside of technical research, including cross-functional partnership in research, ground rules for running successful focus groups, and how to leverage AI for research.

    27 min

  2. 07/30/2024

    Removing bias in research with Haley Barger - e-commerce PM

    On today’s episode, I have Haley Barger a product manager in the e-commerce space, to discuss her perspectives on research as a PM, how to reduce the chances of biased research, and practical tips for how to make your research resonate and matter more to internal stakeholders. We also discussed topics inlcuding: Asking broad, open-ended questions about user behavior/journey yields richer qualitative insights than narrow feature-specific questions Packaging and communicating negative research findings requires empathy, poise, and a solutions-oriented mindset Use visuals like video clips to make research insights more tangible and human when communicating to leadership Always ask "why" - understand the core motivations behind customer needs/frustrations Maintain a sense of curiosity and fun in the research process If you're looking to take your research game to the next level, try out ResearchRepo to help better organize your research and connect your research directly to business goals.

    34 min

  3. 07/16/2024

    2-Hour Design Sprint with Teresa Cain, Director of Product and UX at TreviPay

    On today’s episode I have on Teresa Cain. Teresa is the Director of Product and User Experience at the FinTech company TreviPay, Author of Solving Problems in 2 hours, LinkedIn top voice on product management and winner of the top 40 under 40 award.  I had so much fun talking to Teresa about how she got into Product, the inspiration for her book, how to solve problems in 2 hours and which problems works best for the 2-hour design sprint methodology, and the trends across Product and UX as it relates to research. It was super fascinating to hear Teresa’s perspective as a Product Leader who leads not only the PM org at TreviPay but the UX function as well. You’re in for a treat, and I can’t wait for you to hear what Teresa had to share.  If you’re tired of duplicative research efforts or losing research files from customer interviews in the endless mess of poorly organized files and folders, check out Repo, the #1 research repository for software companies who want to make their research matter. Research shouldn’t be siloed between departments but accessibly broadly throughout your organization. If you and your company can benefit from alignment on strategy, prioritization, and decision making, try out Repo at researchrepo.com.

    25 min

  4. 07/08/2024

    Episode 1: Podcast Introduction

    This podcast is all about how we can improve our craft of research and how we can position research more effectively to make research matter more broadly throughout our organizations.  In the end, our goal is to help shift the industry’s thinking in such a way that research gets the resourcing, time, respect, and space it needs to do what we started software companies to do in the first place, solve customer problems, create customer value, and create brands and products that people love.  That's what drove the Repo's two co-founders, John and Tyler, to start building Repo as a research repository for software companies to centralize research and insights in a way that connects research back to goals and outcomes.  Check us out at ⁠Repo⁠ for free!

    2 min
  • 4 Episodes

About

The Make Your Research Matter Podcast is all about helping researchers of all kinds to get the most out of their research. Whether you're a full-time researcher, UXer, Product Manager, or Product Marketer, you're getting insights from markets and customers that can and should be leveraged for decision-making across your organization. And I can bet that your research is being grossly underutilized. Let's hear from practitioners in the field and learn what's working for them and what we can do to Make Your Research Matter.

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