The R4 Podcast

Matt Jones
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  • ENTREPRENEURSHIP
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Get ready for raw, unfiltered insights into the world of entrepreneurship with host Matt Jones.   Matt has built businesses generating £25M in revenue, faced a £1M loss on a sale, and bounced back stronger. He has sold businesses, bought businesses, and is now building again. Under his leadership, R4 Advertising achieved seven figures in only its second year of trading, proving that his methods work.  Matt offers a no-fluff approach to what it takes to be an entrepreneur. He will discuss the failures, mistakes, and lessons that are often the most crucial yet seldom talked about.  Follow Matt:  LinkedIn: https://www.linkedin.com/in/mattjonesceo/ Instagram: https://www.instagram.com/mattrebel_lion/ X: https://x.com/MattRebel_Lion Follow Rebel Lion Advertising:  Website: https://rebel-lion.agency/ Instagram: https://www.instagram.com/wearerebel_lion/https://www.instagram.com/rebellion_podcast/YouTube: https://www.youtube.com/@wearerebel_lion X: https://x.com/wearerebel_lion  LinkedIn: https://www.linkedin.com/company/rebel-lion-agency/  Facebook: https://www.facebook.com/rebeladagency/  

Episodes

  1. Season 2: Episode 2: The Brave Behind the Bravado

    APR 3

    Season 2: Episode 2: The Brave Behind the Bravado

    In this solo episode, host Matt Jones delivers an unfiltered update on the rollercoaster ride of running a growing business. From difficult staffing decisions to the sting of losing a major client, and from forging new leadership roles to planning a complete rebrand, Matt reveals the bold moves—and the mindset—required to keep Rebel Lion thriving. Discover why confidence in leadership sometimes looks like bravado, but is powered by genuine bravery behind the scenes. Whether you’re an aspiring entrepreneur or a seasoned business owner, this episode offers real-world lessons on resilience, responsibility, and redefining what it means to win. Tune in to hear about: • The reality of making tough cuts while keeping morale high • A behind-the-scenes look at rebranding and new leadership appointments • Valuable insights on sustaining performance and managing investor relations • How “the bravery behind the bravado” fuels growth and fosters innovation Listen now to join Matt in celebrating four years of building—and rebuilding—a business that refuses to back down. Send us a text Support the show Follow Matt: LinkedIn: https://www.linkedin.com/in/mattjonesceo/ Instagram: https://www.instagram.com/mattrebel_lion/ X: https://x.com/MattRebel_Lion Follow Rebel Lion Advertising: Website: https://rebel-lion.agency/ Instagram: https://www.instagram.com/wearerebel_lion/ YouTube: https://www.youtube.com/@wearerebel_lion X: https://x.com/wearerebel_lion LinkedIn: https://www.linkedin.com/company/rebel-lion-agency/ Facebook: https://www.facebook.com/rebeladagency/

    27 min
  2. Season 2: Episode 1: Move Faster – Scaling Without Breaking

    JAN 31

    Season 2: Episode 1: Move Faster – Scaling Without Breaking

    The Rebel Lion Podcast is back. Bigger, bolder, and unfiltered. In this episode, Matt and Aaron break down the brutal truths of scaling at speed—big wins, hard losses, and the mindset shifts that make or break a business. 💥 Expanding to Manchester, London & NYC 💥 Raising investment & launching 4 new divisions 💥 Winning (and losing) major contracts 💥 Saying NO to the wrong clients No fluff. Just raw insights on moving faster without losing control. Send us a text Support the show Follow Matt: LinkedIn: https://www.linkedin.com/in/mattjonesceo/ Instagram: https://www.instagram.com/mattrebel_lion/ X: https://x.com/MattRebel_Lion Follow Rebel Lion Advertising: Website: https://rebel-lion.agency/ Instagram: https://www.instagram.com/wearerebel_lion/ YouTube: https://www.youtube.com/@wearerebel_lion X: https://x.com/wearerebel_lion LinkedIn: https://www.linkedin.com/company/rebel-lion-agency/ Facebook: https://www.facebook.com/rebeladagency/

    34 min

  3. 09/30/2024

    Episode 09: Fearless Futures: Questions from Rebel Lion’s Gen Z Team

    In Episode 9 of The Rebel Lion Podcast, we hand the reins to our Gen Z team, and trust us—this is one you won’t want to miss.  Matt Jones and Jamie Hibbard are on the receiving end this time, fielding sharp questions from the next generation about the history of the industry, our personal journeys, and what makes our generation tick. We dive deep into the contrasts between Gen Z and older generations, exploring how different perspectives on growth, fear, and opportunity are shaping Rebel Lion’s future.  This episode promises to be our best yet, packed with honest, thought-provoking insights from both sides of the generational divide. Whether you’re leading a team, managing a multigenerational workforce, or simply curious about the perspectives of today’s young talent, this episode will leave you inspired and energised. Send us a text Support the show Follow Matt: LinkedIn: https://www.linkedin.com/in/mattjonesceo/ Instagram: https://www.instagram.com/mattrebel_lion/ X: https://x.com/MattRebel_Lion Follow Rebel Lion Advertising: Website: https://rebel-lion.agency/ Instagram: https://www.instagram.com/wearerebel_lion/ YouTube: https://www.youtube.com/@wearerebel_lion X: https://x.com/wearerebel_lion LinkedIn: https://www.linkedin.com/company/rebel-lion-agency/ Facebook: https://www.facebook.com/rebeladagency/

    53 min
  4. Episode 08: Growing Pains & Process Gains

    09/23/2024

    Episode 08: Growing Pains & Process Gains

    In Episode 8 of The Rebel Lion Podcast, Matt Jones and Jamie Hibbard return to discuss the real, raw side of scaling a business. With Rebel Lion reaching 25 staff and expanding quickly, the team has experienced both the excitement and challenges of rapid growth. From managing CRM platforms to fine-tuning internal processes, Matt and Jamie share their experiences on what works, what doesn't, and how their team has levelled up under pressure.  This episode is packed with practical advice for entrepreneurs on operational efficiency, maintaining company culture, and managing growing pains without losing momentum. Send us a text Support the show Follow Matt: LinkedIn: https://www.linkedin.com/in/mattjonesceo/ Instagram: https://www.instagram.com/mattrebel_lion/ X: https://x.com/MattRebel_Lion Follow Rebel Lion Advertising: Website: https://rebel-lion.agency/ Instagram: https://www.instagram.com/wearerebel_lion/ YouTube: https://www.youtube.com/@wearerebel_lion X: https://x.com/wearerebel_lion LinkedIn: https://www.linkedin.com/company/rebel-lion-agency/ Facebook: https://www.facebook.com/rebeladagency/

    41 min

  5. SEASON 1 TRAILER

    Teaser: A Message From Your Host, Matt Jones

    After a well-deserved break (yes, the team finally convinced me!), I’m back and ready to bring the heat. Join me for the return of The Rebel Lion Podcast this Friday, 13th September.  Get ready for fresh insights, bold conversations, and everything you’ve been waiting for. Trust me, this one’s going to be worth the wait! Send us a text Support the show Follow Matt: LinkedIn: https://www.linkedin.com/in/mattjonesceo/ Instagram: https://www.instagram.com/mattrebel_lion/ X: https://x.com/MattRebel_Lion Follow Rebel Lion Advertising: Website: https://rebel-lion.agency/ Instagram: https://www.instagram.com/wearerebel_lion/ YouTube: https://www.youtube.com/@wearerebel_lion X: https://x.com/wearerebel_lion LinkedIn: https://www.linkedin.com/company/rebel-lion-agency/ Facebook: https://www.facebook.com/rebeladagency/

    1 min
  6. Episode 07: Corporate Exec to Entrepreneur with Sophie Milliken MBE

    08/19/2024

    Episode 07: Corporate Exec to Entrepreneur with Sophie Milliken MBE

    In Episode 7 of The Rebel Lion podcast, we’re going "All In" with Sophie Milliken MBE, the former Head of Graduate Recruitment at John Lewis who made the bold leap from corporate executive to entrepreneur. Sophie takes us through her journey, sharing the highs and lows of leaving a secure corporate role to start and grow her own businesses. She opens up about the challenges she faced, the lessons learned from selling her first business, and how she’s now empowering others to build their personal brands. This episode is packed with insights for anyone considering a similar transition or looking to make their mark in the entrepreneurial world. Follow Sophie LinkedIn: https://www.linkedin.com/in/sophie-milliken/Podcast: https://thisismoja.com/beyond-the-bio-podcastBuy The Book: https://www.amazon.co.uk/dp/B0D5DK9MDDSend us a text Support the show Follow Matt: LinkedIn: https://www.linkedin.com/in/mattjonesceo/ Instagram: https://www.instagram.com/mattrebel_lion/ X: https://x.com/MattRebel_Lion Follow Rebel Lion Advertising: Website: https://rebel-lion.agency/ Instagram: https://www.instagram.com/wearerebel_lion/ YouTube: https://www.youtube.com/@wearerebel_lion X: https://x.com/wearerebel_lion LinkedIn: https://www.linkedin.com/company/rebel-lion-agency/ Facebook: https://www.facebook.com/rebeladagency/

    54 min
  7. Episode 06: Pubs to Politics with Nick Hutchinson

    08/12/2024

    Episode 06: Pubs to Politics with Nick Hutchinson

    In Episode 6 of The Rebell Lion Podcast, we dive into the fascinating journey of Nicholas Hutchinson from his early ambitions in architecture to becoming a pivotal figure in political campaigns.  Raised in Cardiff, Nick shares his adventures through the world of design, his unexpected entry into politics during the pivotal 2016 EU referendum, and how his grassroots efforts in local pubs and clubs laid the groundwork for his career.  Tune in as Nick recounts the highs and lows of navigating the complex intersections of pubs, politics, and public life. Send us a text Support the show Follow Matt: LinkedIn: https://www.linkedin.com/in/mattjonesceo/ Instagram: https://www.instagram.com/mattrebel_lion/ X: https://x.com/MattRebel_Lion Follow Rebel Lion Advertising: Website: https://rebel-lion.agency/ Instagram: https://www.instagram.com/wearerebel_lion/ YouTube: https://www.youtube.com/@wearerebel_lion X: https://x.com/wearerebel_lion LinkedIn: https://www.linkedin.com/company/rebel-lion-agency/ Facebook: https://www.facebook.com/rebeladagency/

    44 min
  8. Episode 05: Cultivating Company Culture: Beyond the Buzzword

    08/05/2024

    Episode 05: Cultivating Company Culture: Beyond the Buzzword

    In this episode of The Rebel Lion podcast, Matt Jones and Jamie Hibbard dive into the evolution and significance of company culture. They explore how the concept of culture has shifted from informal social gatherings to a critical component of organisational success.  They discuss the challenges and strategies for building a strong culture in both traditional and hybrid work environments, share personal insights on how culture has shaped their own businesses, and consider the impact of leadership on cultural development.  Tune in for a candid conversation on maintaining a vibrant and inclusive culture as your business grows. Send us a text Support the show Follow Matt: LinkedIn: https://www.linkedin.com/in/mattjonesceo/ Instagram: https://www.instagram.com/mattrebel_lion/ X: https://x.com/MattRebel_Lion Follow Rebel Lion Advertising: Website: https://rebel-lion.agency/ Instagram: https://www.instagram.com/wearerebel_lion/ YouTube: https://www.youtube.com/@wearerebel_lion X: https://x.com/wearerebel_lion LinkedIn: https://www.linkedin.com/company/rebel-lion-agency/ Facebook: https://www.facebook.com/rebeladagency/

    27 min
  9. Episode 04: Reflections & Realisations

    07/26/2024

    Episode 04: Reflections & Realisations

    In this episode of The Rebel Lion podcast, hosts Matt Jones and Jamie Hibbard dive into the raw realities of entrepreneurship. Sharing their stories, they highlight the lessons learned from failures and the value of facing challenges head-on. Matt reflects on his early days, revealing how intense investor pressure nearly derailed his first venture. The duo stresses the importance of thoroughly vetting potential investors and understanding the difference between passive and active roles. They bust the myth of work-life balance for entrepreneurs, painting a real picture of the relentless hustle required. Matt recounts a bold move to invest heavily in a new office, which paid off massively and propelled the business forward. The episode also touches on the significance of having a clear vision, creating flexible business plans, and building the right team. Matt and Jamie offer a mix of inspiration, practical advice, and hard-earned wisdom for anyone navigating the entrepreneurial landscape. Tune in for a rebellious take on the highs and lows of building a business. Send us a text Support the show Follow Matt: LinkedIn: https://www.linkedin.com/in/mattjonesceo/ Instagram: https://www.instagram.com/mattrebel_lion/ X: https://x.com/MattRebel_Lion Follow Rebel Lion Advertising: Website: https://rebel-lion.agency/ Instagram: https://www.instagram.com/wearerebel_lion/ YouTube: https://www.youtube.com/@wearerebel_lion X: https://x.com/wearerebel_lion LinkedIn: https://www.linkedin.com/company/rebel-lion-agency/ Facebook: https://www.facebook.com/rebeladagency/

    38 min
  10. Episode 03: From Doorman to Director with Aaron Corria

    07/19/2024

    Episode 03: From Doorman to Director with Aaron Corria

    Welcome back to The Rebel Lion!  Today, we've got an incredible story for you on Episode 3. We're diving deep into the journey of Aaron Corria, a true force at Rebel Lion Advertising. Aaron's story is one of grit and triumph over the odds. From eight years as a Cardiff doorman, battling his own demons, to becoming a beacon for South Wales' struggling communities, Aaron's path has been nothing short of inspiring. After nearly losing everything, he founded Brotectors, a game-changing social enterprise for men's mental health. Today, he's our Director of People and Culture, driving the soul of Rebel Lion Advertising, the fastest-growing ad agency in Wales. In this raw conversation, Aaron takes us through his evolution in three acts: his rough start, the pivotal moments that reshaped his journey, and the exciting road ahead. We delve into his early struggles with anger, the breakthroughs that pushed him towards leadership. Aaron's story highlights the power of authenticity, resilience, and the life-changing impact of community support. For all you entrepreneurs and movers out there: At Rebel Lion, we're not just about skills—we're about attitude and growth. Aaron's journey is a testament to the importance of personal development and building a supportive workplace. Join us for a no-holds-barred episode that explores personal growth and staying true to yourself.  Send us a text Support the show Follow Matt: LinkedIn: https://www.linkedin.com/in/mattjonesceo/ Instagram: https://www.instagram.com/mattrebel_lion/ X: https://x.com/MattRebel_Lion Follow Rebel Lion Advertising: Website: https://rebel-lion.agency/ Instagram: https://www.instagram.com/wearerebel_lion/ YouTube: https://www.youtube.com/@wearerebel_lion X: https://x.com/wearerebel_lion LinkedIn: https://www.linkedin.com/company/rebel-lion-agency/ Facebook: https://www.facebook.com/rebeladagency/

    48 min
  11. Episode 02: Discipline vs. Motivation: The Entrepreneur’s Dilemma

    07/12/2024

    Episode 02: Discipline vs. Motivation: The Entrepreneur’s Dilemma

    It’s been a busy week here at Rebel Lion Advertising, so busy we’ve had to record Episode Two whilst travelling to our Manchester office.  In this episode of “The Rebel Lion,” we delve into the critical distinction between discipline and motivation, especially for entrepreneurs. We reflect on our early podcast success, reaching 20th position in the Apple Entrepreneur Charts, and revisit the conversation on Matt’s million-pound loss on selling his previous agency, S3.  We explore how motivation ignites the initial spark, but discipline keeps the fire burning through tough times. Discover practical strategies for staying disciplined, embracing mistakes, and pushing forward. Whether you’re an entrepreneur, business owner, or carving out your career path, this episode offers valuable insights into resilience and perseverance.  Send us a text Support the show Follow Matt: LinkedIn: https://www.linkedin.com/in/mattjonesceo/ Instagram: https://www.instagram.com/mattrebel_lion/ X: https://x.com/MattRebel_Lion Follow Rebel Lion Advertising: Website: https://rebel-lion.agency/ Instagram: https://www.instagram.com/wearerebel_lion/ YouTube: https://www.youtube.com/@wearerebel_lion X: https://x.com/wearerebel_lion LinkedIn: https://www.linkedin.com/company/rebel-lion-agency/ Facebook: https://www.facebook.com/rebeladagency/

    25 min

  12. 07/05/2024

    Episode 01: Behind The Roar

    It's a big day for Rebel Lion Advertising.   The Rebel Lion Podcast has arrived.   Raw and unfiltered, we're taking you Behind the Roar. Join Matt Jones as he dives into the untold stories of entrepreneurship—failures, mistakes, and crucial lessons that often go unheard.   It's our debut episode, and we know there are areas for us to work on, but the fastest way to learn is to start. From our words to our style, we're ready to evolve. We're here to push boundaries and challenge ourselves.   We have some EPIC guests lined up, all ready to share their side of the story.   Welcome to Episode 01: Behind the Roar.   Enjoy, and don't forget to subscribe.   Send us a text Support the show Follow Matt: LinkedIn: https://www.linkedin.com/in/mattjonesceo/ Instagram: https://www.instagram.com/mattrebel_lion/ X: https://x.com/MattRebel_Lion Follow Rebel Lion Advertising: Website: https://rebel-lion.agency/ Instagram: https://www.instagram.com/wearerebel_lion/ YouTube: https://www.youtube.com/@wearerebel_lion X: https://x.com/wearerebel_lion LinkedIn: https://www.linkedin.com/company/rebel-lion-agency/ Facebook: https://www.facebook.com/rebeladagency/

    20 min

Trailer

About

Get ready for raw, unfiltered insights into the world of entrepreneurship with host Matt Jones.   Matt has built businesses generating £25M in revenue, faced a £1M loss on a sale, and bounced back stronger. He has sold businesses, bought businesses, and is now building again. Under his leadership, R4 Advertising achieved seven figures in only its second year of trading, proving that his methods work.  Matt offers a no-fluff approach to what it takes to be an entrepreneur. He will discuss the failures, mistakes, and lessons that are often the most crucial yet seldom talked about.  Follow Matt:  LinkedIn: https://www.linkedin.com/in/mattjonesceo/ Instagram: https://www.instagram.com/mattrebel_lion/ X: https://x.com/MattRebel_Lion Follow Rebel Lion Advertising:  Website: https://rebel-lion.agency/ Instagram: https://www.instagram.com/wearerebel_lion/https://www.instagram.com/rebellion_podcast/YouTube: https://www.youtube.com/@wearerebel_lion X: https://x.com/wearerebel_lion  LinkedIn: https://www.linkedin.com/company/rebel-lion-agency/  Facebook: https://www.facebook.com/rebeladagency/  

Information

  • Creator
    Matt Jones
  • Years Active
    2024 - 2025
  • Episodes
    12
  • Rating
    Explicit
  • Copyright
    © 2025 The R4 Podcast
  • Show Website
    The R4 Podcast