The IMPACT Game Changers™ with Nupur Saxena

Nupur Saxena
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Sustainability is no longer a choice, but an imperative. It can unlock $12 trillion a year and create 380 million jobs by 2030. Yet like so many businesses and conscious consumers, we want to do the right thing, but are not sure where to start? Welcome to the podcast that salutes the IMPACT GAME CHANGERS™ who scale profit with purpose for people and planet, powered by the United Nations' 17 Sustainable Development Goals. My name is Nupur Saxena, I am a business strategist, author of bestselling The IMPACT ROADMAP™ and Founder of Split Second, where we collaborate with big and small businesses to Plan with Purpose™, Persuade with Promise™ and Profit with IMPACT™. On this podcast I'll have insightful conversations with some of the world's most forward-thinking business leaders that shed light on how their purpose-led brands are purchased in a split second and make a positive lasting IMPACT on People, Planet and Profit. Whether you are a start-up, want to scale-up or level-up, together we can create a just society, reverse the current fate of our planet and design thriving businesses for good. It's time to be part of the solution and start an IMPACT Revolution. Score your impact by taking the scorecard or make an impact by getting in touch via our website www.splitsecondltd.com.

  1. 11/28/2025

    XAMPLA: Nature's Edible Packaging Revolution

    Imagine a world where packaging was good enough to eat. Plastic-free vegan sachets that you could stir straight into your soups or stews, with zero waste and promote health benefits. Now it's possible. On this episode of The Impact Game Changers™, host Nupur Saxena sits down with Alexandra French, CEO of Xampla, spun out of Cambridge University, who are leading the charge in biodegradable materials innovation.  Their mission? Make it simple for businesses and consumers to choose planet-friendly solutions, without compromising on quality. Xampla's innovation is built on the principle that nature already provides perfect engineering that transforms plant proteins into strong, functional materials without chemical modification. Alexandra shares the story behind Xampla's revolutionary Morro™ materials - plant-based, plastic-free alternatives designed to tackle some of the planet's biggest pollution problems. From coatings for takeaway cups and boxes to edible wrappers that dissolve in your Bolognese, Xampla is proving that nature is the ultimate engineer: www.xampla.com The episode highlights collaborations with brands such as Just Eat, Gusto, and Britvic and what FMCG leaders can learn from these partnerships when it comes to integrating sustainable innovation into everyday brands. Discover why the future is in nature, making it simple for everyday consumers.  Calling all FMCG and retail leaders, and conscious shoppers … this episode will inspire you to rethink what's possible for purpose-led businesses and the planet.  FUN FACTS 🕷️Inspired by Spiders: The scientific breakthrough behind Xampla came when their CTO noticed how spiders' silk, which is five times stronger than steel weight for weight and withstands rain, could inspire sustainable, plant-based materials – the spark that these proteins could replace plastic.   🍽️Edible Packaging: Xampla have partnered with Gusto to create edible stock cube wrappers that dissolve in your food - no waste, just flavour. 🥔 Potatoes with Purpose: The packaging plant proteins materials come from a variety of unexpected sources - peas, potatoes, sunflowers, and even borage. So, the humble potato can play a leading role in shifting the global packaging landscape. LISTEN OUT FOR… @ 01:38 Purpose-Led Growth Unveiled: Alexandra answers "What does a purpose-led growth strategy really mean to business…" @ 12:14 Microplastics in Everyday Life: "… plastic is going back into the ocean, and ultimately the fish in the ocean are consuming it, and it becomes part of the food chain, and then we consume those microplastics back into our system. It's really scary." @ 36:28 Partnership for Progress: "Because if you have more like-minded organisations and people really get it, it accelerates the overall mission." Be Part of the Solution. Start an IMPACT Revolution™ Is your strategy fit for purpose? Find out in 60 seconds: www.splitsecondltd.com

    51 min

  2. 10/15/2025

    ENVIRAL: Here to STOP Global Yawning

    If you've ever wondered how to move the dial on dry cookie-cutter sustainability communications and creative, what it means to be authentic rather than just tick boxes, or how to cut through the noise to energise teams and engage communities … then this episode is for you! Joss Ford's journey, founder of Enviral, is one of real transformation. Starting in marketing with global brand giants, he witnessed firsthand the impact of aggressive branding on young consumers, which made him question industry norms and his own role. Joss recognised how many agencies simply rebranded old practices under new labels in sustainability. That was a pivotal point that led him to set up Enviral and champion genuine, purpose-driven change over surface-level greenwashing and green hushing. Where does 'boring' come from? Corporates still treat sustainability like a tick box – an annual report, a few stats, buried in a PowerPoint. Today's consumers see right through this. They want real, not just 'fine'. Authenticity is everything: Consumers and employees are looking for brands that genuinely live and breathe their sustainability values, not just talk about them. Consistency, transparency, and vulnerability go a long way to build trust. No business is perfect when it comes to sustainability. Progress over perfection is crucial and documenting the transformation, especially internally, creates culture change from the inside out. And creativity breaks through the noise: Sustainability doesn't have to be boring! Bringing unexpected creativity to the forefront on sustainability stories is vital if we want to move the needle and inspire action. Don't miss this episode and visit: www.enviral.co.uk Tune in and get ready to take notes on how to save the world from global yawing! Don't forget to subscribe for more purpose-led stories from #TheImpactGameChangersPodcast   FUN FACTS 💡 Enviral was named in a Lecture Theatre: Joss Ford came up with the idea for Enviral, whilst sitting in a university lecture. The idea was sparked as he pondered how environmental messages could "go viral", leading to him to purchase the web domain right then and there, in the middle of class. ♻️ Greenpeace & Enviral: 1 in 250 UK Homes Counted Plastic Enviral supported a major citizen science campaign with Greenpeace, organising The Big Plastic Count, where one in every 250 UK households tracked their plastic use for a week – which generated real data to push for stronger plastic taxes. 🧠⚡Neurodiversity is a Superpower Joss openly shares his journey discovering his dyslexia, noting the many entrepreneurial and visionary leaders with neurodiverse backgrounds. In his words, "finding your racetrack" - your environment to thrive can unleash your superpower!   LISTEN OUT FOR… @32:46 The Need for Corporate Sustainability Transformation: "the reality of the scenario is that I don't think anybody in the world of sustainability would deny that it's the biggest companies in the world that effectively need to change the most." @35.03 Impact vs Values: "You know, working with an organisation who's a 3 out of 10 and getting them to a 4 out of 10 versus working with a charity like Greenpeace who are 9 out of 10 or a 10 out of 10 and making them a 9 out of 10 or a 10out of 10. What has more impact, probably working with the organisation that is actually normally really values aligned, really wants to do something but just doesn't have it, don't have the expertise and the partnerships to do it." @39.19 The Hidden Power Corporate Growth Strategy: "documentation of the journey, I think, is a really untapped strategy. I think it's a strategy that you'll see a lot more corporates… effectively working with people like yourself and documenting the behind the scenes process and the journey and showing up in 2, 3, 4 years' time that we've gone through this process and look where we started and look where we are now, but also kind of being vulnerable at the start of that journey and saying, look, we're going to go here and we put our head up above the parapet, made these big targets, we're going to go here in a decade, we're going to go and document this journey so that you can come along this journey with us." #Impact #Sustainability #Creative #SustainableBusiness #Communication #Storytelling #Bcorp #Marketingforgood #Purpose   Be Part of the Solution. Start an IMPACT Revolution™ Is your strategy fit for purpose? Find out in 60 seconds: www.splitsecondltd.com

    1h 21m

  3. 07/29/2025

    DOPPER: From Beach Pollution to a Reusable Revolution

    This is the powerful story of Dopper, which began one evening on a Dutch beach, strewn with plastic waste. As the tide rolled in, it became clear that what we leave behind does not simply vanish, it becomes the problem. That same night, a documentary on 'plastic soup' connected the dots for Merijn Everaarts, which inspired him to launch the now iconic reusable water bottle brand Dopper. The company's dual mission is to eliminate single use plastic and improve global access to safe clean drinking water. In this candid conversation, Merijn shares the 'light bulb moment' instigated by flash mobs, crowdsourcing, and social awareness which ultimately launched Dopper. We explore the challenges and triumphs of building a purpose-driven business, the crucial role of community engagement, and the importance of taking 100% responsibility for social and environmental impact. Merijn also highlights how legacy and established brands can find and embed purpose, and examples of large corporations are making the successful transition (Unilever, Danone, Ben & Jerry's, etc.). Don't miss this episode and visit: www.dopper.com  Whether you're an entrepreneur, a sustainability advocate, or simply a conscious consumer, this episode is packed with practical insight on how profit and purpose can genuinely go hand-in-hand … one bottle at a time. Don't forget to subscribe for more purpose-led stories from #TheImpactGameChangersPodcast   THREE FUN FACTS 💃 From Flash Mob to Innovation: The original idea for the Dopper bottle was launched with a flash mob event in three Dutch cities, where over 500 people danced together and were then asked to contribute design ideas for a new reusable bottle which set the stage for Dopper's success. 💧 Putting Water on a Pedestal: The unique design of the Dopper bottle means you can open the top and use it as a cup, almost like a wine glass and if you turn the bottle upside down, it symbolically raises tap water. 🍼 The "Plastic Madonna" Statue – Turning Waste into Warning: Made entirely from beach plastic collected at the Rio Olympics, the plastic Madonna breastfeeding her child was a striking reminder of how plastic bottle pollution in our oceans affects humanity for generations.   LISTEN OUT FOR… @35:33 The Impact of Plastic Pollution: "If we keep on polluting our food chain, we are breastfeeding our children with plastic." @43:26 The True Cost of Plastic Bottles: "For me the circle is complete if you say that the whole world has access to safe drinking water, there's no need for plastic water bottles anymore." @51:32 Actionable Corporate Social Responsibility: "So I think for all the plastic in the world, or for any product which you put to the planet, every producer should take their full responsibility. So not just recycling by corporations that take care of the plastic pollution as a Coca-Cola, as Nestle do, but if you put one bottle on the market, you should take care that you get it back."   Be Part of the Solution. Start an IMPACT Revolution™ Is your strategy fit for purpose? Find out in 60 seconds: www.splitsecondltd.com

    59 min

  4. 06/10/2025

    FLOURISH: Sustainable Marketing & Compliance without Compromise

    Do you know the difference between greenhushing and greenwashing? On this episode of The Impact Game Changers™ podcast, we meet Maddy Cooper and Alexis Eyre from Flourish, a sustainable marketing agency, and discover how brands can turn sustainability into a real marketing advantage. We discuss why collaboration between marketing and sustainability teams is essential, and how embedding sustainable marketing capabilities is now a must - not a nice to have. Sustainable marketing isn't a "bolt on", it should be at the heart of your business strategy. As Maddy stated, it's now "pretty negligent for a CMO to allow their team to continue if they aren't arming them with deep expertise in sustainable marketing." Maddy and Alexis share their thoughts on how siloed approaches don't work anymore and the real progress happens by aligning marketing, sustainability, commercial, and even legal teams to share a common language and objectives, unlocking creativity and accelerating meaningful brand transformation. You'll hear practical advice on bridging the gap between sustainability and marketing teams, the essential role of capability building. With insights drawn from real-world projects and forward-thinking strategies, this episode is a must-listen for anyone in marketing keen to future-proof their brand while making a genuine impact. Don't miss this episode and visit: https://www.flourishingworld.com for more information. Don't forget to subscribe for more stories from #TheImpactGameChangersPodcast   THREE FUN FACTS 🪒 Pink Razor Gender Pricing: Alexis shared a classic example of gender inequality in marketing - the infamous "pink tax." Gillette sold virtually identical razors for men and women, except the women's razor was pink and cost twice as much. A striking reminder of how marketing strategies can have real-world implications. ⚖️ The Laws of Sustainability Could Fill a Tower - Maddy said that if you printed out all the sustainability regulations that were updated or issued in one year alone, the paper stack would reach the height of a ten-storey building! It shows just how fast and vast the regulatory changes are in this space, and begs the question if companies can keep up? 💼 When Doing Good Is Just... Good Business - Both Maddy and Alexis expressed the dream that one day, "sustainable marketing" won't even need to be a separate field, because it will just be integrated in all marketing and become business as usual.   LISTEN OUT FOR… @03:36 The Sustainability Wake-Up Call: "I just found that increasingly I was looking at my small children asleep at night and then having my own sleepless nights, thinking about the world that they were going to inherit and how hostile it would be."  @28:23 Brands Fit for the Future: "Reimagined sustainability success has to be the mindset for an organisation's innovation pipeline and its future relevance - it has to be at the top of the agenda." @39:47 The Urgency of Sustainable Marketing: "Brands don't want to promote products that are knowingly causing harm to people in their production process, or to our planet…"   #ImpactGameChangersPodcast #Flourish #BrandImpact #SustainableMarketing #MarketingCapability #Compliance   Be Part of the Solution. Start an IMPACT Revolution™ Is your strategy fit for purpose? Find out in 60 seconds: www.splitsecondltd.com

    46 min

  5. 06/04/2025

    GO JAUNTLY: Tech, Trails, & Tranquillity

    Welcome to another episode of THE IMPACT GAME CHANGERS™ PODCAST, where we shine a spotlight on brands and businesses driving positive change for people, planet, and profit. On today's episode, host Nupur Saxena sits down with Hana Sutch, CEO and co-founder of Go Jauntly, a multi award-winning walking and wayfinding app dedicated to improving health, wellbeing and our connection with nature. Hana shares her personal journey, from discovering her love of walking to building an app that inspires city dwellers and busy families to explore the green spaces right on their doorstep. The conversation explores the vision and creation of the Go Jauntly and the science-backed benefits of connecting with nature. Hana also gives us an inside look at the challenges of scaling an impact-driven app, building partnerships, and navigating funding in a competitive tech landscape. Whether you're a seasoned walker, someone looking to improve your well-being, or a budding entrepreneur intrigued by the intersection of tech and impact, this episode is packed with insightful stories, practical wisdom, and a refreshing take on building a purpose-driven business. Grab your trainers, or just get comfy, and enjoy the journey with Hana Sutch. Check out the Go Jauntly app and start your own walking adventure. Don't forget to subscribe for more stories of Business as a Force for Good.   THREE FUN FACTS 🌿 Hana created Go Jauntly app because, despite living in London, which is 47% green space, she wanted to find the best places to walk. 🚶‍♀️ No Steps Shaming Here: The app offers fun, pressure-free challenges, including a festive Advent Challenge in December, that gives you a nudge to walk, but never tells you off if you don't hit your target. 😊 Walking is Contagious (in a good way): Nearly 90% of Go Jauntly users who start by walking for leisure, end up walking more for practical journeys as well, like commuting or errands after using the app.   LISTEN OUT FOR… @28:10 How Small Apps Can Succeed Without Massive Ad Budgets: "My advice for any budding app developers or startup founders who can't raise money, who find it really difficult to raise money, which is a significant, is just to look at how you can raise revenue by yourself without having to rely on investment..." @48:04 Rethinking Tech Entrepreneurship: "You don't need tech to make change happen." @54:51 The Power of Simple Walking Challenges: "People were between 17 to 20% happier at the end of a walk versus the start of walk. I think the reason why I've put a range there was because, like, very early, very early on it was 17%. It's now 24%. So, it's just that simple measurement of happiness really and that you're having fun and enjoying yourself."   #ImpactGameChangersPodcast #PurposeDrivenBusiness #NatureConnection #GetOutside #App #Tech   Be Part of the Solution. Start an IMPACT Revolution™ Is your strategy fit for purpose? Find out in 60 seconds: www.splitsecondltd.com

    58 min

  6. 05/14/2025

    THE COLLECTIVE DAIRY: A Lip-Smackin' Recipe for Sustainable Innovation

    On today's episode, host Nupur Saxena sits down with Sarah Smart, CEO of The Collective Dairy for UK and Europe, a trailblazing B Corp that's shaking up the yoghurt category. From their chef-led origins in New Zealand to becoming a challenger brand across the UK and beyond, The Collective has redefined what it means to bring creativity and sustainability to the massive dairy aisle. Sarah shares the inside story of how the brand sets itself apart and think up bold flavours, innovative packaging, and a commitment to natural ingredients - all while remaining steadfast in their mission to drive meaningful impact. We delve into their impressive efforts to lead on sustainable business practices, from carbon neutral launches to their expanding plant-based range. Sarah also offers candid insights on what it takes to stay ahead of consumer trends, build authentic connections, and champion collaboration within the B Corp community. Visit: www.thecollectivedairy.com Join us as we explore how The Collective Dairy is not only changing the way we think about yoghurt, but also setting new standards for ethical, vibrant, and purpose-led business in the food industry.  Don't forget to subscribe for more stories of  Business as a Force for Good! THREE FUN FACTS: 🐄 Dairy Shaker Uppers: The Collective Dairy proudly refers to themselves as "Dairy Shaker Uppers," thanks to their chef-founders who couldn't stand the idea of boring, bland yoghurts. Their commitment? Start with great taste, natural ingredients, and creativity first - not just the bottom line. 🧦 Knock Your Socks Off: One of brand's core company values is "knock your socks off" and they really live it! Whether it's sending retailers personalised care packs or creating bespoke gifts (including cat toys!) for devoted fans, they go above and beyond to make meaningful connections. 🌍 First Carbon Neutral Dairy Yoghurt in the UK: The Collective Dairy has made sustainability history by launching the UK's very first carbon-neutral dairy yoghurt. They're not stopping there - carbon-neutral and plant-based ranges are part of their ambitious roadmap to improve the entire industry. LISTEN OUT FOR… @ 13.12 Rethinking Dairy for Climate Change: "And clearly the impact of our biggest ingredient being milk and cows is on carbon particularly and greenhouse gases and on the environment is huge. And we do feel a responsibility, particularly as we grow bigger and have more of an impact in the market that we're playing in, but also more of an influence to lead on how we can change and make change better." @ 26.18 The Importance of Transparency in Brand Communication: "I think transparency and honesty in our communications is really key and we continue to build that and talk more about the journey that we're going on. That means sometimes saying the stuff that we're not so good at yet and the things that we're working on to improve as well as those things as important." @ 35.22 The Dairy-Free Revolution: "Our dairy-free business is the new era and only in its infant stages at the moment, but we really want to continue to grow that in quite a big way."   Be Part of the Solution. Start an IMPACT Revolution™ Is your strategy fit for purpose? Find out in 60 seconds: www.splitsecondltd.com

    39 min

  7. 04/23/2025

    RENAISSANCE LEGAL: Purpose in Practice

    Business with heart and impact are at the forefront in this episode of the IMPACT Game Changers™ featuring Phil Warford, founder of Renaissance Legal. Phil shares how unwavering purpose and empathy have shaped a firm devoted to supporting families of disabled and vulnerable individuals, transforming legal support into a relationship built on trust and genuine care.  Renaissance Legal's mission is brought to life through deep partnerships with organisations like Mencap and a commitment to truly listening to clients' needs, creating real change by reducing inequalities – SDG 10, and providing lasting peace of mind: www.renaissancelegal.co.uk This episode is a reminder that when compassion leads the way, a business can do far more than deliver a service; it can change lives and set new standards for what purpose-led enterprise looks like. Because people-powered impact is where you set the foundation for planet and profit too.   THREE FUN FACTS: 🎯 Legal Campaign Trailblazers: Renaissance Legal made national waves by campaigning for fair access to Child Trust Funds for young people lacking mental capacity - taking the cause all the way to Prime Minister's Questions and made national news. 🎨 Art as Advocacy: Renaissance Legal's unique art competition invites young people with disabilities and vulnerabilities to showcase their creativity, with winning artwork proudly displayed throughout the firm's offices. ❤️ Strategic Planning with Heart: Instead of relying on one-size-fits-all advice, Renaissance Legal crafts unique, step-by-step plans designed around each family's real-life needs – highlighting that when strategy is personal, it becomes truly transformative.   Be Part of the Solution. Start an IMPACT Revolution™ Is your strategy fit for purpose? Find out in 60 seconds: www.splitsecondltd.com

    1h 9m

  8. 04/10/2025

    TOAST BREWING: The Best Thing Since Sliced Bread

    If you're looking for inspiration to tackle big challenges in new ways, this episode is a must. Meet Rob Wilson, CEO of Toast Brewing who highlights synergies between entrepreneurship, a Circular Economy and social IMPACT. This insight could transform your own business strategy. Toast Brewing are on a mission to combat food waste and channel profits into environmental charities by turning surplus bread into delicious, planet-saving beer - proving that purpose-driven businesses are innovative, profitable, and inspiring … one beer at a time! From sandwich crusts to brewing Halloween pumpkins, and global collaborations, Rob's story is all about creating IMPACT with every pint.  Raise a glass to a sustainable future: www.toastbrewing.com … Because every great idea begins with a purpose!   THREE FUN FACTS: 🍞 Get Wasted on Waste: 44% of all bread is wasted - Toast Brewing rescues surplus slices and crusts from sandwich shops and supermarkets, saving enough bread to stack 5.6 times the height of Mount Everest! 🍺 Brewing Like It's 3,000 BC: Toast Brewing is reviving an ancient recipe when surplus bread was a key ingredient in brewing. Discover how they're bringing history back to life, proving that the best ideas are those that have stood the test of time. 🌍 Planet-Saving Beer: Toast Brewing are redefining the beer industry by crafting beers with a purpose-led mission: Every pint champions a circular economy, celebrates flavour, conserves resources, and reduces the carbon footprint. Three facts. One mission. Zero waste.   Be Part of the Solution. Start an IMPACT Revolution™ Is your strategy fit for purpose? Find out in 60 seconds: www.splitsecondltd.com

    35 min
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Sustainability is no longer a choice, but an imperative. It can unlock $12 trillion a year and create 380 million jobs by 2030. Yet like so many businesses and conscious consumers, we want to do the right thing, but are not sure where to start? Welcome to the podcast that salutes the IMPACT GAME CHANGERS™ who scale profit with purpose for people and planet, powered by the United Nations' 17 Sustainable Development Goals. My name is Nupur Saxena, I am a business strategist, author of bestselling The IMPACT ROADMAP™ and Founder of Split Second, where we collaborate with big and small businesses to Plan with Purpose™, Persuade with Promise™ and Profit with IMPACT™. On this podcast I'll have insightful conversations with some of the world's most forward-thinking business leaders that shed light on how their purpose-led brands are purchased in a split second and make a positive lasting IMPACT on People, Planet and Profit. Whether you are a start-up, want to scale-up or level-up, together we can create a just society, reverse the current fate of our planet and design thriving businesses for good. It's time to be part of the solution and start an IMPACT Revolution. Score your impact by taking the scorecard or make an impact by getting in touch via our website www.splitsecondltd.com.

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