Agency Giants

Jordan Platten

Welcome to Agency Giants, the podcast that delves into the minds of the world's top 1% agency owners. Join us as we explore the secrets behind their remarkable success and gain invaluable insights from their unique journeys. Hosted by Jordan Platten, an industry-leading UK Youtuber and agency owner who has generated over $100 million in return on investment for a diverse variety of brands around the globe.Each episode of the podcast features in-depth conversations with visionary agency owners who have achieved unparalleled heights in their respective fields. From digital marketing to advertising, branding to PR, we cover a diverse range of agency specialties, ensuring a wealth of knowledge and inspiration for all listeners. Through engaging discussions, we uncover the strategies, philosophies, and innovative approaches that set these exceptional entrepreneurs apart. How did they overcome obstacles and build their agencies from the ground up? What bold decisions propelled their growth? What lessons did they learn along the way? Find out as we delve into their triumphs, failures, and everything in between. The Agency Giants podcast goes beyond surface-level success stories. We explore the nuances of scaling agencies, managing teams, nurturing client relationships, and staying ahead of industry trends. Whether you're an aspiring agency owner, a seasoned professional seeking fresh perspectives, or simply curious about the inner workings of top-performing agencies, this podcast offers the actionable insights you crave. Join us on this captivating journey as we unlock the strategies that drive the world's most successful agencies. Discover firsthand how these extraordinary leaders are shaping the future of the industry and learn how you can apply their wisdom to your own entrepreneurial endeavors. If you're ready to challenge the status quo and gain a competitive edge in the world of agencies, subscribe to Agency Giants and prepare to be inspired. Get ready to unleash your potential, elevate your business acumen, and unlock the secrets to agency success with the remarkable individuals who are reshaping the industry, one groundbreaking idea at a time. So, whether you're commuting, working out, or enjoying a moment of quiet reflection, tune in to Agency Giants and immerse yourself in the captivating stories of those who have conquered the world of agencies and are ready to share their invaluable insights with you.

  1. From the Poorest Street in London to Multi-Millionaire at 27 | Timothy Armoo | #29

    JAN 30

    From the Poorest Street in London to Multi-Millionaire at 27 | Timothy Armoo | #29

    Send us a text The Agency Giants Podcast - Episode 29 (Timothy Armoo) __________________________________________ Most agency owners dream of one big exit someday... Timothy Armoo built and sold TWO companies for multiple eight figures by 27! This episode's packed with gold for agency owners ready to scale or maximise their exit, enjoy! Timothy's New Book: https://amzn.to/3MeYcnV Timothy's IG: https://www.instagram.com/timarmoo/?hl=en __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=814d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 Intro 02:40 Growing Up Poor in South London 11:54 Starting Fanbytes at University & Reading Market Timing 16:48 How to Pick a Market That Maximises Your Chances of Exit 20:23 Landing Big Clients: The "What Do They Read" Strategy 29:39 Using Competition to Create Urgency & Win Deals 31:16 The Hardest Phase of Scaling: Navigating 30-60 Employees 36:29 Why Co-Founders Are Essential 45:58 Raising Team Standards & Making Difficult People Decisions 49:22 CEO as Chief Enthusiasm Officer: Know Your Zone of Competence 53:29 Compensating an MD: Salaries, Bonuses & Phantom Equity Explained 1:00:23 When to Sell Your Agency 1:03:06 The Moment the Money Dropped: Emotions After a Major Exit 1:11:35 Why Money Doesn't Bring Fulfilment (But Does Buy Happiness) 1:12:43 Advice to Younger Founders: Building for Exit in the AI Era 1:16:12 The Biggest Threats to New Agencies Over the Next 5 Years 1:19:08 Timothy's Book "What's Stopping You" & Upcoming Projects 1:24:45 Rapid Fire: Habits, Mindset Shifts & Life Advice

    1h 25m
  2. How I Made $1.8M In My First Year Running an SEO Agency | Carrie Rose | #28

    JAN 17

    How I Made $1.8M In My First Year Running an SEO Agency | Carrie Rose | #28

    Send us a text The Agency Giants Podcast - Episode 28 (Carrie Rose) __________________________________________ Most agencies spend their first year struggling to hit $100k... Carrie Rose scaled to $1.8M in 12 months! In our latest episode of Agency Giants, you'll discover: • How she grew 6x faster than her target by focusing forward instead of looking backwards • The exact gap she found in the SEO market that nobody else was implementing • The simple partnership model that drove insane growth • The "winner mentality" principle that transformed her team This one's packed with gold for agency owners ready to scale! Carrie’s LinkedIn: https://www.linkedin.com/in/carrieroseballoch/ Rise at Seven: https://riseatseven.com/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=813d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 From $0 to $1.8M in Year One: The Rise at Seven Story 08:30 Finding the Gap: Creativity Meets SEO & Digital PR 17:45 Building Confidence Through Partnership & Investment 25:00 Mastering Sales: Learning to Close at 100% Success Rate 35:15 The Apprentice Journey & Turning Down Lord Sugar 42:30 Scaling Strategy: Growing from 8 to 70+ Team Members 52:45 Client Acquisition: The Power of Personal Branding & Content 1:02:00 Managing Creative Teams & Avoiding Micromanagement 1:12:30 Pricing Strategy: Moving Upmarket & Premium Positioning 1:22:45 Work-Life Balance: Setting Boundaries as a Founder 1:35:00 Rapid Fire: IKEA Dreams, Mental Health & Winner Mentality

    1h 27m
  3. How I Sold My Influencer Marketing Agency At Just 24 | Suhit Amin | #27

    12/17/2025

    How I Sold My Influencer Marketing Agency At Just 24 | Suhit Amin | #27

    Send us a text The Agency Giants Podcast - Episode 27 (Suhit Amin) __________________________________________ Suhit's IG: https://www.instagram.com/suhitamin/?hl=en  Saulderson: https://saulderson.com/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=812d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 The Unconventional Path to Success 08:45 Gaming's Hidden Entrepreneurial Lessons 17:30 Building Without a Blueprint 26:15 The Influencer Marketing Goldmine 35:00 When Clients Pay Six Figures 43:20 The Acquisition Nobody Expected 52:10 What Makes Agencies Valuable 1:01:45 Resilience Through Adversity 1:10:30 The Next Chapter Begins

    1h 33m
  4. From $10k to $100k+/mo With an AI Lead Generation Agency | Nico Ciraolo | #26

    12/01/2025

    From $10k to $100k+/mo With an AI Lead Generation Agency | Nico Ciraolo | #26

    Send us a text The Agency Giants Podcast - Episode 26 (Nico Ciraolo) __________________________________________ Most think scaling above $100k a month means adding more services, hiring massive teams, & saying yes to every opportunity... But Nico did the opposite. He focused on one thing & did so much volume it would be unreasonable not to succeed. The result? £2.2 million in client revenue last quarter. In this week's episode of Agency Giants, Nico breaks down how hyper-focus & building unstoppable demand allowed him to disrupt an entire industry & cherry-pick his dream clients. Nico's IG: https://www.instagram.com/nicociraolo/?hl=en Dentology: https://dentology.ai/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=811d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 The Secret to Rapid Agency Growth 03:40 Why Nico Started an Agency for Dental Practices 14:43 Building Integrated Systems: Ads, Creative, CRM & Lead Conversion 22:30 Niche vs Horizontal Scaling 28:45 From £300 Clients to £2.2M Quarter 35:20 Content Production Strategy: In-House Teams & Client Collaboration 42:15 Client Acquisition Methods: Outbound, Inbound & Reputation Building 48:30 The Power of Volume 55:10 Team Building & Scaling: Hiring, Training & Managing Growth 01:00:45 AI Integration: Efficiency Gains & Future of Agency Operations 01:09:34 Final Advice for Stuck Agencies: Building Pipeline & Demand Generation

    1h 10m
  5. How I Left a Corporate Agency to Build a 7-Figure Business | Jack McLaren | #25

    11/04/2025

    How I Left a Corporate Agency to Build a 7-Figure Business | Jack McLaren | #25

    Send us a text The Agency Giants Podcast - Episode 25 (Jack McLaren) __________________________________________ You’d think billion-dollar brands would always choose the biggest agencies... But they’re not! Jack McLaren left Jellyfish & Dentsu, two of the world's largest marketing agencies, to start PATTRNS. A lean 40-person agency that’s now working with JD Sports & Gorilla Glue In this week’s episode of Agency Giants, we break down why big brands are switching to smaller boutique agencies like his. Jack's LinkedIn: https://www.linkedin.com/in/jack-mclaren-340a01a6/ PATTRNS: https://www.pattrns.uk/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=837d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 From Big Agency to Boutique: Why Jack Left Dentsu 15:20 Landing the First Major Client & Building Transparency 28:45 Performance Models, Equity Deals & The Future of Agency Pricing 41:30 AI's Impact on Media Buying & Creative Strategy 53:15 Building Company Culture & Hiring for Curiosity 1:01:00 Major Client Wins: JD Sports, Gorillas & Hammerson 1:08:40 Working with Challenger Brands & Leadership Lessons

    1h 15m
  6. From £0 to Global Agency in 8 Years (300+ Employees) | Lucy Jameson | #24

    10/10/2025

    From £0 to Global Agency in 8 Years (300+ Employees) | Lucy Jameson | #24

    Send us a text The Agency Giants Podcast - Episode 24 (Lucy Jameson) __________________________________________ Our latest guest on Agency Giants is Lucy Jameson, who walked away from leading Grey London to start Uncommon in 2017. Now they're working with British Airways, Google, ITV, & BT across their London, New York, & Stockholm studios. This is a masterclass in building brands that matter, not just campaigns that convert. Lucy's LinkedIn: https://www.linkedin.com/in/lucy-jameson-906512 Uncommon Creative Studio: https://www.uncommon.studio/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=437d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 From Grey London to Founding Uncommon: Lucy's Journey 08:30 Landing Major Clients: The OVO Energy Success Story 17:15 Pitching to Corporates: The Reality of Time, Cost & Win Rates 25:14 Beyond Advertising: Building Brands Through Creative Strategy 34:00 AI's Impact on Creativity & Agency Work 42:07 Building Core Teams: Structure, Chemistry & Resource Management 50:26 Future Vision: Design, Retail Experiences & Brand Britain 58:13 The Power of Respectful Disagreement Among Founders

    1h 1m
  7. How We Built the UK's Leading DTC Agency in Just 7 Years | Loukas & Olly | #23

    09/23/2025

    How We Built the UK's Leading DTC Agency in Just 7 Years | Loukas & Olly | #23

    Send us a text The Agency Giants Podcast - Episode 23 (Loukas Hambi & Olly Hudson) __________________________________________ Meta just certified them as the UK's leading DTC agency 🚀 But how did Loukas & Olly build a 7-figure agency group with nearly 100 team members in just 7 years? In this episode, you'll discover: • The content flywheel that makes them the UK’s most in-demand DTC agency. • The biggest mistake they made after merging, & how they’d do it differently. • Why they’d rather lose a client than a team member (& how that mindset fuels growth). This episode is pure gold for any agency owner serious about scaling beyond the chaos. Loukas's LinkedIn: https://uk.linkedin.com/in/loukas-hambi-388067152 Olly's LinkedIn: https://uk.linkedin.com/in/olly-hudson For You Advertising: https://www.foryouadvertising.com/ Hambi Media: https://www.hambimedia.com/ Soar With Us: https://www.soarwithus.co/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=8001d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 The Secret Formula Revealed 07:00 Why Organic Growth Changes Everything 13:30 The Merger That Almost Failed 20:25 What Nobody Tells You About Scaling 29:15 The Gray Hair That Transforms Teams 36:30 Building Culture That Actually Works 46:50 The Content Strategy Goldmine 58:45 Where AI Takes Us Next

    1h 25m
  8. Why LinkedIn is The Best Platform to Get Clients in 2025 | Lara Acosta | #22

    09/04/2025

    Why LinkedIn is The Best Platform to Get Clients in 2025 | Lara Acosta | #22

    Send us a text The Agency Giants Podcast - Episode 22 (Lara Acosta) __________________________________________ From failing forwards, to building a 360K+ follower brand & turning it into a $1M+ business. In this week’s episode, Lara reveals: • Why “weaponized incompetence” is her secret weapon for growth (& why most overthink it) • The exact LinkedIn content that changed her life & business • How she turned her first viral LinkedIn post into an $80K cohort launch while still at university • How to manufacture charisma & authority online without faking it Lara's LinkedIn: https://www.linkedin.com/in/laraacostar __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=8000d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 The Weaponized Incompetence Secret 08:30 From Immigrant Rejection to Viral Success 17:00 Engineering Your First Breakthrough 25:15 The Personal Brand Reality Check 34:40 Becoming Your Brand Character 43:20 The 4-3-2-1 Content Formula 52:30 Authority Borrowing Strategy 1:01:45 Why LinkedIn Beats Every Platform

    1h 9m
5
out of 5
7 Ratings

About

Welcome to Agency Giants, the podcast that delves into the minds of the world's top 1% agency owners. Join us as we explore the secrets behind their remarkable success and gain invaluable insights from their unique journeys. Hosted by Jordan Platten, an industry-leading UK Youtuber and agency owner who has generated over $100 million in return on investment for a diverse variety of brands around the globe.Each episode of the podcast features in-depth conversations with visionary agency owners who have achieved unparalleled heights in their respective fields. From digital marketing to advertising, branding to PR, we cover a diverse range of agency specialties, ensuring a wealth of knowledge and inspiration for all listeners. Through engaging discussions, we uncover the strategies, philosophies, and innovative approaches that set these exceptional entrepreneurs apart. How did they overcome obstacles and build their agencies from the ground up? What bold decisions propelled their growth? What lessons did they learn along the way? Find out as we delve into their triumphs, failures, and everything in between. The Agency Giants podcast goes beyond surface-level success stories. We explore the nuances of scaling agencies, managing teams, nurturing client relationships, and staying ahead of industry trends. Whether you're an aspiring agency owner, a seasoned professional seeking fresh perspectives, or simply curious about the inner workings of top-performing agencies, this podcast offers the actionable insights you crave. Join us on this captivating journey as we unlock the strategies that drive the world's most successful agencies. Discover firsthand how these extraordinary leaders are shaping the future of the industry and learn how you can apply their wisdom to your own entrepreneurial endeavors. If you're ready to challenge the status quo and gain a competitive edge in the world of agencies, subscribe to Agency Giants and prepare to be inspired. Get ready to unleash your potential, elevate your business acumen, and unlock the secrets to agency success with the remarkable individuals who are reshaping the industry, one groundbreaking idea at a time. So, whether you're commuting, working out, or enjoying a moment of quiet reflection, tune in to Agency Giants and immerse yourself in the captivating stories of those who have conquered the world of agencies and are ready to share their invaluable insights with you.

You Might Also Like