SEO for Beauty, Health & Wellness Brands: The Website Success Show

Jules White: Website & SEO Marketing Consultant
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Want to get more website traffic, clients, & sales from your beauty, health or wellness website – without spending hours on social media or pouring money into ads?  You need simple, effective SEO. This podcast is for beauty, health & wellness businesses – including salon owners, skin clinics, medspas, private practitioners, mental health professionals, training academies, and coaches – who want their website to do more than just look good.  Each week, you’ll get: Simple SEO strategies you can actually useWebsite marketing tips to help you attract and convertReal-world examples from businesses like yoursInsights into how Google, AI tools, and online search really workWhether you’re wondering: How to get found on GoogleHow to attract more local clients or boost online sales How to optimise your images, landing pages, or product descriptionsHow to get recommended by ChatGPT and other AI search toolsHow to market your business without social mediaHow to make more sales through your websiteHow to get more listeners with SEO for podcastsOr how to make better use of the content you already have?You’re in the right place. Hosted by Jules White, website and SEO consultant and founder of The Website Success Hub, this show helps you make smarter website decisions that drive more of the right traffic – and turn visitors into paying clients.Each episode delves into simple ways to make your website more effective, providing you with expert insights and actionable tips to optimize your website’s SEO and make your website your hardest working team member!

  1. 19H AGO

    118: AI Search and Google: What Actually Matters for Getting Found

    In this episode, Jules White breaks down what Google is officially saying about AI search and how that compares to what is actually happening in the real world for small and local businesses. Jules walks through Google’s guidance on AI search features, including AI Overviews and AI Mode, and explains why Google is still very much relevant despite the noise suggesting otherwise. She shares what she is seeing first-hand with client websites, where SEO foundations still play the biggest role in whether businesses are recommended by Google and AI tools like ChatGPT. Rather than chasing shiny new AI tactics, this episode brings clarity to what really matters right now if you want your website to show up when people are actively searching for what you offer. Key Takeaways: What Google says about AI search and SEO and why the basics still applyWhy Google is not dying and still dominates search behaviourHow AI search features actually work behind the scenesThe SEO foundations that matter most for AI visibilityWhy internal linking, page experience, and clear messaging make a real differenceHow trust, authority, and positive sentiment across the web influence AI recommendationsWhat to prioritise first if you feel overwhelmed or unsure where to startThis episode is especially useful for beauty, health, and wellness business owners who want to be found through search without relying on social media or chasing AI hacks. Resources mentioned in this episode: Episode 087: What beauty and wellness brands must know about getting found by AI search toolsEpisode 109: Going back to basics and how to get your website showing up on GoogleEpisode 116: How to spy on competitors using Google Business ProfilesLearn how to set up and use Google Search Console with my step by step course: Google Analytics & Google Search Console Made SimpleBook a Website Potential DiscoverySend us a text Support the show Ever feel like your business should be easier to find on Google? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news? You don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    30 min

  2. JAN 15

    117: Simple Steps to Help Your Website Get Found: LIVE SEO STRATEGY

    In this episode, I’m joined by Clare Crouch from Nourish Nurture Knit for a live website & SEO audit, focused on finding practical quick wins to help her grow her membership through search, without relying on social media. We start by talking about what Clare wants her website to be doing over the next six months, then look at what Google currently understands about her site. I walk through a blog post that has performed well in the past and use it to highlight simple, actionable SEO improvements, including page titles, headings, and clearer signals about what each page is actually about. I also explain how to check which pages Google has indexed, why there can be a mismatch between your website & what appears in search results, & how schema markup can help strengthen your visibility in both Google and AI search. Key takeaways: How to use Google Search Console to see what Google understands about your website & which pages are indexed.What to check if Google is only indexing a small number of your pages, including your sitemap.How to improve on-page SEO with clearer page titles, descriptions, & heading structures.Why Google sometimes rewrites your meta descriptions & how to check what’s really showing in search.How schema markup helps search engines & AI tools better understand your content.Why it helps to start with broad keywords you want to be known for, then build out related terms naturally.Resources mentioned in this episode: Learn how to set up and use Google Search Console with my step by step course: Google Analytics & Google Search Console Made SimpleFind out more about The Website Growth Club, including access to the Schema Wizard mentioned in the auditBook a Website Potential Discovery Call to talk through where you’re stuck & what to focus on firstCheckout Clare's website Nourish NurturSend us a text Support the show Ever feel like your business should be easier to find on Google? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news? You don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    25 min

  3. JAN 8

    116: How to Get Found on Google by Local Clients

    In this episode I break down how to use your Google Business Profile to finally show up for “service + near me” searches, without relying on social media or ads. I explain why so many businesses stay invisible on Google even though they have a profile set up, and why this is rarely about competition or reviews. Most of the time, it comes down to missing structure, unclear categories, and a lack of alignment between your Google Business Profile and your website. I share how to safely spy on competitors using a simple Chrome plugin, so you can spot opportunities you may be missing. Throughout the episode, I focus on clarity over creativity, and show how small, intentional updates to your profile and website can lead to better local visibility, stronger trust signals, and more enquiries, without constant posting. Key takeaways: Why you’re not showing up locally: It’s rarely because competitors are better. It’s usually because your Google Business Profile and website are missing key signals.The power of categories: How your primary and secondary categories influence what you show up for, and how to use them strategically.Spying the smart way: How to use competitor categories to guide your website structure and service pages.Website alignment matters: Why your homepage H1, subheadings, and service pages should reflect your Google Business Profile.Visibility without social media: How updates, photos, and services on your Google Business Profile can do more for local businesses than daily Instagram posting.If you’ve felt hidden on Google, unsure what to optimise first, or tired of being told to “just keep posting”, this episode gives you a clear place to start and a more sustainable path to visibility. Resources mentioned in this episode: Episode 054: Boosting Local Visibility - Google Business Profile LIVE LOCAL VISIBILITY STRATEGYEpisode 102: Social media is optional – how to build a business without constant postingDon’t forget to subscribe to The Website Success Show for more practical guidance on improving your website, Google visibility, and conversions without overwhelm. Send us a text Support the show Ever feel like your business should be easier to find on Google? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news? You don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    21 min

  4. 12/18/2025

    115: 5 Website Lessons I Learned in 2025 (Search, AI, and Sustainable Marketing)

    In this episode Jules White shares five key lessons she’s learned about what’s changing, what’s working, and where business owners can focus their energy for long-term results without relying on social media. Key takeaways: People are burnt out by constant marketingGoogle Business Profiles are still incredibly powerfulAI search is changing how people find websites Clear messaging has to come firstPeople are spending money on things that make them feel good  Resources mentioned in this episode: Listen to Episode 064, Episode 054, and Episode 042, where Jules works through Google Business Profile improvements with real business owners.Free Local Visibility Checklist: Get the free guide to optimising your Google Business Profile:Become ChatGPT Famous workshop: How to get recommended in AI searchEpisode 087: What beauty and wellness brands must know about getting found in AI search toolsEpisode 108: Why websites feel so overwhelming and how to make it easierBook a Website Potential Discovery CallIf you’re ready to stop wasting time on social media, build a website that works harder for your business, and focus on a more sustainable way to attract clients, this episode will help you rethink where your energy is best spent. Send us a text Support the show Ever feel like your business should be easier to find on Google? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news? You don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    22 min

  5. 12/11/2025

    114: Worried You’re on the Wrong Website Platform for Your Beauty, Health or Wellness Business? Here’s How to Know

    In this episode, Jules White breaks down one of the questions she is asked most often: which website platform should you build on if you run a beauty, health or wellness business? Jules explains why your platform is not what determines the success of your website. Instead, success comes from clarity around your offers, your customer journey, the problems you solve, and having your SEO basics in place so your website can actually show up in search. She shares why so many business owners feel they’ve chosen the wrong platform, and the key things to look for in a website builder, including ease of use, SEO features, mobile layouts, loading speed, editing confidence and future growth needs such as landing pages, digital products, blogs and booking systems. Jules also talks about why migrating platforms should be a well considered decision, and why choosing a platform that can grow with your business is usually far more important than choosing the cheapest or most advertised option.  Key Takeaways The Platform Isn’t the Strategy: A website platform supports your strategy, but cannot replace clarity, content and SEO foundations.SEO Essentials Should Be Simple: Your platform should make it easy to edit page titles, descriptions, headings, alt text, URLs and redirects.Planning for Growth: Consider whether you’ll need landing pages, digital products, workshops, blogs, email marketing or online booking.Why FEA Create Works Well: It is flexible, covers SEO basics, offers built in tools and comes with additional support through the Female Entrepreneur Association.Resources mentioned in this episode: Get a free 14 day trial of FEA Create (affiliate link) Episode 108: Why your website feels so overwhelming and how to make it easierEpisode 010: Website Migration Mistakes that Can Sabotage Your SEOEpisode 006: Landing Page Vs Website: Which Do You Need and Why?Episode 11Send us a text Support the show Ever feel like your business should be easier to find on Google? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news? You don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    26 min

  6. 12/04/2025

    113: How to Tell When It’s Time to Rebuild Your Website (and When It Isn’t)

    In this episode, Jules White unpacks a common misconception among beauty, health, and wellness business owners: the idea that if your website is not performing, you must need a brand new one. Jules explains why a rebuild is not always the answer and how rushing into one can create more stress, more work, and no extra revenue. Jules shares the three genuine signs you might need a rebuild, including outdated tech, a completely new brand direction, or a platform that can no longer support your business goals. She also breaks down the many situations where optimisation is a far better and faster path to more visibility, better user experience, and more enquiries. Key Takeaways: • Why a rebuild does not automatically improve visibility or SEO • Three clear signs you genuinely need a rebuild, and three signs you simply need better optimisation • How outdated tech, platform limits, and neglected websites impact your results • The hidden costs of rebuilding that many business owners are never told about • Why visuals alone do not fix conversions • Simple ways to sense check your homepage and identify quick wins • How to approach your website like a garden that needs nurturing, not uprooting • Why your website is always more important than the platform it sits on Resources mentioned in this episode: Episode 010: Website Migration Mistakes that Can Sabotage Your SEOEpisode 071: From Frustration to Freedom - Making Your Website Work for YouEpisode 073: Choosing the Right Website Platform: Why I Love FEA CreateEpisode 108: Why Your Website Feels Overwhelming and How to Make It EasierIf you are not sure whether your website needs a full rebuild or whether focused optimisation would get you better results, book a free 20 minute Website Potential Discovery Call using the link here. Jules will help you work out the smartest next step for your beauty, health, or wellness business. Send us a text Support the show Ever feel like your business should be easier to find on Google? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news? You don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    25 min

  7. 11/27/2025

    112: Three Simple Website Tweaks That Help You Get More Bookings

    In this episode, Jules White breaks down three simple website tweaks that can instantly make your beauty, health, or wellness business more booking friendly, without needing a full redesign or relying on social media. Jules explains why most business owners think they need a new website when, in reality, small clarity-based changes often make the biggest difference. She shares why your website’s words, layout, and trust signals influence bookings far more than how pretty the design is, and how focusing on individual pages can help you improve your visibility in Google and AI search. Key Takeaways The Real Reason Visitors Don’t Book: Why many websites lose clients to confusion rather than competitors, and why clarity beats a full redesign every time. Three High-Impact Tweaks to Prioritise: How to improve your hero section so visitors understand what you offer within seconds, why your services pages need benefits not features, and how clear, repeated calls to action can increase bookings quickly. Why Trust Signals Matter: How reviews, photos, guarantees, and social proof help visitors feel safe enough to take the next step. Quick Wins You Can Implement This Week: Add strong calls to action to key pages, rewrite your hero section for clarity, and add trust markers where they matter most. Jules also reminds you that you don’t need more content for your website to work harder. You need clearer content that helps people understand why they should trust you and how you can make their life better. Resources mentioned in this episode Episode 111: Why Your Competitors Are Beating You in Google Search (and How to Catch Up) Listen to the previous episode that pairs perfectly with this one.Book a Website Potential Discovery Call If you’d like support identifying which tweaks could make the biggest difference to your website, you can book a Website Potential Discovery Call with Jules.If you’re ready to improve your website’s performance without relying on social media, this episode is a must-listen. Send us a text Support the show Ever feel like your business should be easier to find on Google? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news? You don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    14 min

  8. 11/20/2025

    111: Why Your Competitors Are Beating You in Google Search (and How to Catch Up)

    In this episode, Jules White unpacks why your beauty, health & wellness business competitors might be appearing above you in Google search results, even when you know your services are just as good, if not better. She explains how small, strategic tweaks to your website and Google Business Profile can help you close that gap and start showing up more clearly in search. Key takeaways: Why competitors look clearer to Google: How well written page titles, meta descriptions, and homepage messaging send strong signals about what each page is really about.The role of website structure and headings: Why using a single H1 heading, logical H2 and H3 subheadings, and clear internal links helps Google understand your content quickly.Service and category pages that work harder: The value of dedicated service or category pages with at least 350 words of focused copy that ties directly to what you offer.Smarter blogging for buyers, not just browsers: Creating blog content that answers questions closer to a buying decision.Winning locally with your Google Business Profile: Why accurate categories, regular updates, photos, reviews, and even events can transform your local visibility.Building authority over time: Using case studies, testimonials, awards, press features, and supplier recognition to demonstrate real-world expertise.Foundations to focus on first: Clarifying your homepage H1, tightening navigation, adding strong calls to action, & including at least one trust signal on every key page.Why social media is optional: A reminder that no one beats their competitors in Google just because they post more reels, and that your owned content is where the real leverage sits.Resources mentioned in this episode: Book a Website Potential Discovery Call to talk through where you are now and where you want your website to take youExplore ongoing support through one to one consulting or The Website Growth Club Send us a text Support the show Ever feel like your business should be easier to find on Google? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news? You don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    28 min
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Want to get more website traffic, clients, & sales from your beauty, health or wellness website – without spending hours on social media or pouring money into ads?  You need simple, effective SEO. This podcast is for beauty, health & wellness businesses – including salon owners, skin clinics, medspas, private practitioners, mental health professionals, training academies, and coaches – who want their website to do more than just look good.  Each week, you’ll get: Simple SEO strategies you can actually useWebsite marketing tips to help you attract and convertReal-world examples from businesses like yoursInsights into how Google, AI tools, and online search really workWhether you’re wondering: How to get found on GoogleHow to attract more local clients or boost online sales How to optimise your images, landing pages, or product descriptionsHow to get recommended by ChatGPT and other AI search toolsHow to market your business without social mediaHow to make more sales through your websiteHow to get more listeners with SEO for podcastsOr how to make better use of the content you already have?You’re in the right place. Hosted by Jules White, website and SEO consultant and founder of The Website Success Hub, this show helps you make smarter website decisions that drive more of the right traffic – and turn visitors into paying clients.Each episode delves into simple ways to make your website more effective, providing you with expert insights and actionable tips to optimize your website’s SEO and make your website your hardest working team member!

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