SEO for Beauty, Health & Wellness Brands: The Website Success Show

Jules White: Website & SEO Marketing Consultant
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY

Want to get more traffic & sales from your beauty, health or wellness website – without spending hours on social media or pouring money into ads?  You need simple, effective SEO. This podcast is for growth minded beauty, health & wellness business owners – including skin clinics, medspas, private practitioners, mental health professionals, training academies and coaches – who want their website to do more than just look good.  Each week, you’ll get: Simple SEO strategies you can actually useWebsite marketing tips to help you attract and convert your ideal clientsReal-world examples from businesses like yoursInsights into how Google, AI tools, and online search really workWhether you’re wondering: How to get found on GoogleHow to attract more local clients or boost online sales How to optimise your images, landing pages, or product descriptionsHow to get recommended by ChatGPT and other AI search toolsHow to market your business without social mediaHow to make more sales through your websiteHow to get more listeners with SEO for podcastsOr how to make better use of the content you already have?You’re in the right place. Hosted by Jules White, website and SEO consultant and founder of The Website Success Hub, this show helps you make smarter website decisions that drive more of the right traffic – and turn visitors into paying clients.Each episode delves into simple ways to make your website more effective, providing you with expert insights and actionable tips to optimize your website’s SEO and make your website your hardest working team member!

  1. 3D AGO

    125: Website Accessibility Basics: Small Changes That Help People and Search Engines With Rachel Mess

    In this episode, Jules White is joined by Rachel Mess from the Inclusive Design Company for a conversation about website accessibility and why it matters for both users and search visibility. They explore the strong overlap between accessibility and SEO, and how simple website improvements can make your site easier to use for everyone. From heading structures and font sizes to colour contrast and image descriptions, Jules and Rachel share practical ways to start making your website more accessible without needing a full redesign. Rachel explains how accessibility helps people with visual impairments, learning differences, or mobility challenges use websites more easily, while Jules highlights how many of the same improvements also help search engines understand your site. If you’ve ever wondered whether your website is easy for people to use, or if you want to improve both accessibility and SEO at the same time, this episode offers a practical place to start. Key Takeaways: Accessibility and SEO often overlap: Many of the same improvements that help search engines understand your website also make it easier for people to use.Heading structure matters: Using clear H1, H2 and H3 headings helps both search engines & screen readers understand your page hierarchy.Colour contrast is essential: Poor contrast between text and background colours can make websites difficult to read for many users.Font size affects usability: Small font sizes can create barriers for visitors, especially on mobile devices.Image descriptions matter: Adding alt text helps screen readers describe images & can also support your website’s visibility in search results.Small improvements can make a big difference: Fixing headings, contrast levels, & image descriptions are simple actions that improve usability for everyone.Resources mentioned in this episode: Use the AIOSEO Chrome plugin to check your website’s heading structure & image alt textCheck your site with Google PageSpeed Insights accessibility testing toolRachel’s Inclusive Design accessibility checklist for small business websitesVisit Rachel Mess at The Inclusive Design Company websiteSend a text Support the show Ever feel like your business should be easier to find on Google? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news? You don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    36 min

  2. MAR 5

    124: I Stopped Using Social Media And Had My Best Month Ever!

    In this episode, Jules White shares a personal update about stepping away from social media and what happened next. After stopping using social media in her business, Jules went on to have her best month ever. Rather than presenting it as a magic formula, Jules reflects on what actually changed. She talks about the mental space created by removing social media from her daily routine, how that helped her focus on the right activities in her business, and the alternative ways she’s been connecting with potential clients. Jules also revisits the four core problems she focuses on solving for business owners: visibility, conversion, making social media optional, and turning your website into a reliable source of enquiries and sales. Through client stories, practical examples, and honest reflections, this episode explores how focusing on SEO, relationships, and strategic visibility can help create a more sustainable approach to marketing. Key Takeaways: Breaking up with social media: Why Jules decided to stop using social media in her business and what changed as a result.Where to focus instead: Why building relationships, speaking in communities, and sending regular emails can be more effective than constantly posting online.Real results from SEO and Google Business Profiles: Client examples showing how small strategic improvements can quickly lead to enquiries.The power of search visibility: Why SEO allows your website to work for you even when you’re offline.Resources mentioned in this episode: Episode 105: Why Your Brain and Business Deserve a Break from Harmful Social Media Episode 042: Google Business Profile Live Strategy Call with Jane Join the Website Growth Club for step by step website and SEO support https://thewebsitesuccesshub.com Book a Website Potential Discovery Call to explore how your website could bring in more enquiries https://thewebsitesuccesshub.com Send a text Support the show Ever feel like your business should be easier to find on Google? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news? You don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    15 min

  3. FEB 26

    123: Is Your Homepage Costing You Clients? LIVE WEBSITE STRATEGY for a Luxury Hair Salon

    In this episode, Jules White is joined by Indira Nobile from InHair Salon in Dubai Marina for a live website and SEO audit. Together, they review Indira’s homepage and Google Business Profile, exploring practical tweaks that could help her salon attract more of the right clients, especially those searching for blonde and balayage specialists in a competitive market. Jules walks through how to strengthen the homepage hero section, clarify messaging, align headings with target keywords, and ensure the website and Google Business Profile are working together to reinforce local visibility. They also discuss the importance of clear H1 structure, relevant categories, removing irrelevant services, and using tools to sense-check SEO foundations. This episode offers a real behind-the-scenes look at how small, strategic changes can help a local business position itself as the trusted expert and become a true 24/7 assistant. Key Takeaways: The Job of Your Homepage: Why visitors should immediately know who you help, how you help them, and what to do next.Hero Section Tweaks: How to shift from personal branding to client-focused messaging without losing authority.H1 and Heading Structure: Why having one clear H1 and a logical heading hierarchy matters for both SEO and AI search.Google Business Profile Alignment: How categories, services and website pages work together to strengthen local visibility.Removing What Doesn’t Fit: Why irrelevant services and categories can dilute your authority.Quick UX Wins: Small improvements like font size and turning off animations that can improve user experience.If you run a local service business and want your website to act as your hardest-working team member, this episode will give you clear, actionable ideas to review your own homepage. Resources mentioned in this episode: Book a Google Business Profile optimisation session with JulesBook a Website Potential Discovery Call to explore website and SEO supportIf this episode has sparked ideas about your own website or local visibility, you can find support and book a session at Send a text Support the show Ever feel like your business should be easier to find on Google? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news? You don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    35 min

  4. FEB 19

    122: The Fastest Way to Get More Local Clients

    In this episode, Jules White explores how AI search and Google’s AI Overviews are changing the way people find local businesses, and why there’s no need to panic. Rather than chasing social media or worrying about traffic drops, Jules shares why focusing on your core website pages and aligning them with your Google Business Profile can lead to more qualified enquiries and steady visibility. Key Takeaways: AI search and zero-click results: Why fewer clicks can still mean stronger, more qualified traffic.From keywords to clarity: How Google now focuses on understanding real businesses, not just matching words.Why local SEO is a huge opportunity: The power of showing up when people nearby are actively searching.Google Business Profile basics: Categories, services, consistency and reviews all strengthen your visibility.If you’re a local business owner who wants more consistent enquiries without relying on social media, this episode will help you refocus on the foundations that actually bring clients in. Resources mentioned in this episode: Episode 116: How to Get Found on Google by Local ClientsFind out more about The Website Growth Club, including access to the Schema Wizard mentioned in the auditBook a Website Potential Discovery Call to find our how you can work with Jules to grow your website traffic & sales. Send a text Support the show Ever feel like your business should be easier to find on Google? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news? You don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    24 min

  5. FEB 12

    121: Stop Guessing What to Do With Your Website: A Simple SEO Filter That Works

    In this episode, Jules White shares a simple four-step filter to help you stop guessing what to do next with your website and start focusing on what actually moves the needle. If you’ve been tinkering with your website without feeling like you’re making progress, or you’re not even sure what your site is doing for you, this episode walks you through what to prioritise first. Key Takeaways: The Stop Guessing Filter: A four-step process covering clarity, free Google tools, choosing your main visibility asset, and optimisation. Offer and message clarity: Why you must be clear on what you sell, who it’s for, how it makes their life better, and what you want to be known for before touching your website copy. Free Google tools that matter: Why setting up Google Business Profile (if eligible), Google Search Console, and Google Analytics is essential for understanding what’s working and what isn’t. Optimising what you already have: How to check what your pages are showing up for, avoid competing pages, and make sure Google understands what each page is about. Local visibility opportunities: Why even online businesses should consider local optimisation, and how categories in Google Business Profile can shape your website structure. Strategic content creation: Why core pages come first, and how case studies or a podcast can support long-term visibility in a way that you own. Resources mentioned in this episode: Episode 119: What happens when social media is no longer part of your marketing strategyEpisode 116: How to get found on Google by local clientsEpisode 109: Back to basics – how to get your website showing up on GoogleEpisode 108: Why your website feels overwhelming and how to make it easierGoogle Analytics & Search Console Setup Course – step-by-step guidance for setting up and using these free tools from Google. Send a text Support the show Ever feel like your business should be easier to find on Google? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news? You don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    27 min

  6. FEB 5

    120: How Local SEO Can Help You Sell Online Services and Products

    In this episode, Jules White explores how local SEO can play a powerful role in selling online offers, not just supporting brick-and-mortar businesses. Jules explains why local visibility matters even if you sell digital products, online courses, e-commerce items, or services that can be delivered anywhere. She shares how Google uses location signals to build trust, why people are more likely to buy from businesses that feel local, and how tapping into regional search intent can help you stand out in a crowded online space. Drawing on her own experience working with salons, e-commerce brands, and online businesses, Jules breaks down practical ways to use Google Business Profiles, website optimisation, reviews, and local backlinks to increase visibility for online offers. She also explains how mobile search, AI search, and personalised local results make this approach even more important. If you have been overlooking local SEO because you do not run a physical premises, this episode will help you rethink how location-based strategy can support growth, authority, and trust for your online business. Key takeaways Why local SEO is not just for brick-and-mortar businessesHow Google Business Profiles can support visibility for online services and productsWays to use location signals on your website to help Google understand where you are basedHow reviews, local backlinks, and partnerships strengthen trust and authorityWhy local intent matters for mobile search and AI-driven search resultsResources mentioned in this episode Episode 116: How to Get Found on Google by Local ClientsBook a Website Potential Discovery Call to find our how you can work with Jules to grow your website traffic & sales.Send a text Support the show Ever feel like your business should be easier to find on Google? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news? You don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    20 min

  7. JAN 29

    119: What Happens When Social Media Is No Longer Part of Your Marketing Strategy

    In this episode, Jules White shares a very honest, voice-note style reflection on what it really means to say social media is optional and what happens when you decide to step away from it completely. Jules talks through her growing desire for a quieter, more minimalist way of running her business and life, with less screen time, less noise, and fewer dopamine-fuelled distractions. She explains why even limited social media use can still create FOMO, pressure, and a constant pull to check in, especially during launches or promotions. Jules also shares why slower marketing methods like SEO, podcasting, PR, and creating content you own feel far more sustainable and aligned. She introduces her experiment of being done with social media, not as a rule, but as a choice, and reflects on how this shift sharpens focus on building a business that does not rely on feeding algorithms. Jules also talks about her vision for building community outside of social platforms in a more intentional space for business owners who want to grow without constant online noise. Key takeaways: Why social media can still drain energy even when you are not posting regularlyThe difference between healthy dopamine and addictive, screen-based.How stepping away from social media creates space for clearer thinking and deeper focus.Why creating content you own is central to sustainable, algorithm-free marketing.How removing social media as an option forces better marketing decisions elsewhere.The role of SEO, podcasts, and owned platforms in long-term business growth.Resources mentioned in this episode: The Social Media Is Optional podcast series, where Jules explores the impact of social media on business and wellbeing.Episode 105: Why Your Brain (and Business) Deserves a Break from Harmful Social MediaFind out more about The Website Growth Club membership for learning how to grow your business through SEO, owned content, and a website that works for you. If this episode resonated and you are questioning the role social media plays in your business or life, Jules invites you to connect. Send a text Support the show Ever feel like your business should be easier to find on Google? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news? You don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    17 min

  8. JAN 22

    118: AI Search and Google: What Actually Matters for Getting Found

    In this episode, Jules White breaks down what Google is officially saying about AI search and how that compares to what is actually happening in the real world for small and local businesses. Jules walks through Google’s guidance on AI search features, including AI Overviews and AI Mode, and explains why Google is still very much relevant despite the noise suggesting otherwise. She shares what she is seeing first-hand with client websites, where SEO foundations still play the biggest role in whether businesses are recommended by Google and AI tools like ChatGPT. Rather than chasing shiny new AI tactics, this episode brings clarity to what really matters right now if you want your website to show up when people are actively searching for what you offer. Key Takeaways: What Google says about AI search and SEO and why the basics still applyWhy Google is not dying and still dominates search behaviourHow AI search features actually work behind the scenesThe SEO foundations that matter most for AI visibilityWhy internal linking, page experience, and clear messaging make a real differenceHow trust, authority, and positive sentiment across the web influence AI recommendationsWhat to prioritise first if you feel overwhelmed or unsure where to startThis episode is especially useful for beauty, health, and wellness business owners who want to be found through search without relying on social media or chasing AI hacks. Resources mentioned in this episode: Episode 087: What beauty and wellness brands must know about getting found by AI search toolsEpisode 109: Going back to basics and how to get your website showing up on GoogleEpisode 116: How to spy on competitors using Google Business ProfilesLearn how to set up and use Google Search Console with my step by step course: Google Analytics & Google Search Console Made SimpleBook a Website Potential Discovery CalSend a text Support the show Ever feel like your business should be easier to find on Google? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news? You don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    29 min
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Want to get more traffic & sales from your beauty, health or wellness website – without spending hours on social media or pouring money into ads?  You need simple, effective SEO. This podcast is for growth minded beauty, health & wellness business owners – including skin clinics, medspas, private practitioners, mental health professionals, training academies and coaches – who want their website to do more than just look good.  Each week, you’ll get: Simple SEO strategies you can actually useWebsite marketing tips to help you attract and convert your ideal clientsReal-world examples from businesses like yoursInsights into how Google, AI tools, and online search really workWhether you’re wondering: How to get found on GoogleHow to attract more local clients or boost online sales How to optimise your images, landing pages, or product descriptionsHow to get recommended by ChatGPT and other AI search toolsHow to market your business without social mediaHow to make more sales through your websiteHow to get more listeners with SEO for podcastsOr how to make better use of the content you already have?You’re in the right place. Hosted by Jules White, website and SEO consultant and founder of The Website Success Hub, this show helps you make smarter website decisions that drive more of the right traffic – and turn visitors into paying clients.Each episode delves into simple ways to make your website more effective, providing you with expert insights and actionable tips to optimize your website’s SEO and make your website your hardest working team member!

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