Website Success Show: Website & SEO Tips for Beauty, Health & Wellness Businesses

Jules White: Website & SEO Marketing Consultant
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY

Struggling to get more website traffic, clients, or sales from your beauty, health or wellness website – without spending hours on social media or pouring money into ads?  You need simple, effective SEO. This podcast is for beauty, health & wellness businesses – including salon owners, skin clinics, medspas, private practitioners, mental health professionals, training academies, and coaches – who want their website to do more than just look good.  Each week, you’ll get: Bite-sized SEO strategies you can actually useWebsite marketing tips to help you attract and convertReal-world examples from businesses like yoursInsights into how Google, AI tools, and online search really workWhether you’re wondering: How to get found on GoogleHow to attract more local clients or boost online sales How to optimise your images, landing pages, or product descriptionsHow to get recommended by ChatGPT and other AI search toolsHow to market your business without social mediaHow to make more sales through your websiteOr how to make better use of the content you already have?You’re in the right place. Hosted by Jules White, website and SEO consultant and founder of The Website Success Hub, this show helps you make smarter website decisions that drive more of the right traffic – and turn visitors into paying clients.Each episode delves into simple ways to make your website more effective, providing you with expert insights and actionable tips to optimize your website’s SEO and make your website your hardest working team member!

  1. DEC 18

    115: 5 Website Lessons I Learned in 2025 (Search, AI, and Sustainable Marketing)

    In this episode Jules White shares five key lessons she’s learned about what’s changing, what’s working, and where business owners can focus their energy for long-term results without relying on social media. Key takeaways: People are burnt out by constant marketingGoogle Business Profiles are still incredibly powerfulAI search is changing how people find websites Clear messaging has to come firstPeople are spending money on things that make them feel good  Resources mentioned in this episode: Listen to Episode 064, Episode 054, and Episode 042, where Jules works through Google Business Profile improvements with real business owners.Free Local Visibility Checklist: Get the free guide to optimising your Google Business Profile:Become ChatGPT Famous workshop: How to get recommended in AI searchEpisode 087: What beauty and wellness brands must know about getting found in AI search toolsEpisode 108: Why websites feel so overwhelming and how to make it easierBook a Website Potential Discovery CallIf you’re ready to stop wasting time on social media, build a website that works harder for your business, and focus on a more sustainable way to attract clients, this episode will help you rethink where your energy is best spent. Send us a text Support the show Ever feel like your business should be easier to find on Google? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news? You don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    21 min

  2. DEC 11

    114: Worried You’re on the Wrong Website Platform for Your Beauty, Health or Wellness Business? Here’s How to Know

    In this episode, Jules White breaks down one of the questions she is asked most often: which website platform should you build on if you run a beauty, health or wellness business? Jules explains why your platform is not what determines the success of your website. Instead, success comes from clarity around your offers, your customer journey, the problems you solve, and having your SEO basics in place so your website can actually show up in search. She shares why so many business owners feel they’ve chosen the wrong platform, and the key things to look for in a website builder, including ease of use, SEO features, mobile layouts, loading speed, editing confidence and future growth needs such as landing pages, digital products, blogs and booking systems. Jules also talks about why migrating platforms should be a well considered decision, and why choosing a platform that can grow with your business is usually far more important than choosing the cheapest or most advertised option.  Key Takeaways The Platform Isn’t the Strategy: A website platform supports your strategy, but cannot replace clarity, content and SEO foundations.SEO Essentials Should Be Simple: Your platform should make it easy to edit page titles, descriptions, headings, alt text, URLs and redirects.Planning for Growth: Consider whether you’ll need landing pages, digital products, workshops, blogs, email marketing or online booking.Why FEA Create Works Well: It is flexible, covers SEO basics, offers built in tools and comes with additional support through the Female Entrepreneur Association.Resources mentioned in this episode: Get a free 14 day trial of FEA Create (affiliate link) Episode 108: Why your website feels so overwhelming and how to make it easierEpisode 010: Website Migration Mistakes that Can Sabotage Your SEOEpisode 006: Landing Page Vs Website: Which Do You Need and Why?Episode 113Send us a text Support the show Ever feel like your business should be easier to find on Google? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news? You don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    25 min

  3. DEC 4

    113: How to Tell When It’s Time to Rebuild Your Website (and When It Isn’t)

    In this episode, Jules White unpacks a common misconception among beauty, health, and wellness business owners: the idea that if your website is not performing, you must need a brand new one. Jules explains why a rebuild is not always the answer and how rushing into one can create more stress, more work, and no extra revenue. Jules shares the three genuine signs you might need a rebuild, including outdated tech, a completely new brand direction, or a platform that can no longer support your business goals. She also breaks down the many situations where optimisation is a far better and faster path to more visibility, better user experience, and more enquiries. Key Takeaways: • Why a rebuild does not automatically improve visibility or SEO • Three clear signs you genuinely need a rebuild, and three signs you simply need better optimisation • How outdated tech, platform limits, and neglected websites impact your results • The hidden costs of rebuilding that many business owners are never told about • Why visuals alone do not fix conversions • Simple ways to sense check your homepage and identify quick wins • How to approach your website like a garden that needs nurturing, not uprooting • Why your website is always more important than the platform it sits on Resources mentioned in this episode: Episode 010: Website Migration Mistakes that Can Sabotage Your SEOEpisode 071: From Frustration to Freedom - Making Your Website Work for YouEpisode 073: Choosing the Right Website Platform: Why I Love FEA CreateEpisode 108: Why Your Website Feels Overwhelming and How to Make It EasierIf you are not sure whether your website needs a full rebuild or whether focused optimisation would get you better results, book a free 20 minute Website Potential Discovery Call using the link here. Jules will help you work out the smartest next step for your beauty, health, or wellness business. Send us a text Support the show Ever feel like your business should be easier to find on Google? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news? You don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    24 min

  4. NOV 27

    112: Three Simple Website Tweaks That Help You Get More Bookings

    In this episode, Jules White breaks down three simple website tweaks that can instantly make your beauty, health, or wellness business more booking friendly, without needing a full redesign or relying on social media. Jules explains why most business owners think they need a new website when, in reality, small clarity-based changes often make the biggest difference. She shares why your website’s words, layout, and trust signals influence bookings far more than how pretty the design is, and how focusing on individual pages can help you improve your visibility in Google and AI search. Key Takeaways The Real Reason Visitors Don’t Book: Why many websites lose clients to confusion rather than competitors, and why clarity beats a full redesign every time. Three High-Impact Tweaks to Prioritise: How to improve your hero section so visitors understand what you offer within seconds, why your services pages need benefits not features, and how clear, repeated calls to action can increase bookings quickly. Why Trust Signals Matter: How reviews, photos, guarantees, and social proof help visitors feel safe enough to take the next step. Quick Wins You Can Implement This Week: Add strong calls to action to key pages, rewrite your hero section for clarity, and add trust markers where they matter most. Jules also reminds you that you don’t need more content for your website to work harder. You need clearer content that helps people understand why they should trust you and how you can make their life better. Resources mentioned in this episode Episode 111: Why Your Competitors Are Beating You in Google Search (and How to Catch Up) Listen to the previous episode that pairs perfectly with this one.Book a Website Potential Discovery Call If you’d like support identifying which tweaks could make the biggest difference to your website, you can book a Website Potential Discovery Call with Jules.If you’re ready to improve your website’s performance without relying on social media, this episode is a must-listen. Send us a text Support the show Ever feel like your business should be easier to find on Google? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news? You don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    13 min

  5. NOV 20

    111: Why Your Competitors Are Beating You in Google Search (and How to Catch Up)

    In this episode, Jules White unpacks why your beauty, health & wellness business competitors might be appearing above you in Google search results, even when you know your services are just as good, if not better. She explains how small, strategic tweaks to your website and Google Business Profile can help you close that gap and start showing up more clearly in search. Key takeaways: Why competitors look clearer to Google: How well written page titles, meta descriptions, and homepage messaging send strong signals about what each page is really about.The role of website structure and headings: Why using a single H1 heading, logical H2 and H3 subheadings, and clear internal links helps Google understand your content quickly.Service and category pages that work harder: The value of dedicated service or category pages with at least 350 words of focused copy that ties directly to what you offer.Smarter blogging for buyers, not just browsers: Creating blog content that answers questions closer to a buying decision.Winning locally with your Google Business Profile: Why accurate categories, regular updates, photos, reviews, and even events can transform your local visibility.Building authority over time: Using case studies, testimonials, awards, press features, and supplier recognition to demonstrate real-world expertise.Foundations to focus on first: Clarifying your homepage H1, tightening navigation, adding strong calls to action, & including at least one trust signal on every key page.Why social media is optional: A reminder that no one beats their competitors in Google just because they post more reels, and that your owned content is where the real leverage sits.Resources mentioned in this episode: Book a Website Potential Discovery Call to talk through where you are now and where you want your website to take youExplore ongoing support through one to one consulting or The Website Growth Club  Send us a text Support the show Ever feel like your business should be easier to find on Google? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news? You don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    27 min

  6. NOV 13

    110: Simple Ways to Help Your Website Convert More Visitors into Clients

    In this episode, Jules White continues the back to basics theme, shifting the focus from visibility to what happens after someone actually lands on your website. If you’re getting traffic, but people aren’t booking, buying or enquiring, this episode unpacks why that’s a conversion problem rather than a traffic issue. Jules explains how simple changes can encourage more of your existing visitors to take action without needing to spend more time or money on marketing. She breaks down the three foundations of conversion rate optimisation, how they tie in with SEO, & why clarity is the thread that runs through every high performing website. Key Takeaways Why conversions matter Many business owners think they need more traffic, yet they already have visitors coming from social media, email, word of mouth, networking or PR. The real issue is what happens after people arrive. Clarity and structure improve both SEO and conversions Headings, subheadings, clean paragraphs, skimmable layouts  & removing distractions help both humans and search engines understand your content. Make the action simple Repeated clear calls to action, accessible button sizes, directional cues & streamlined forms all contribute to improved conversion rates. Resources mentioned in this episode Learn step-by-step, how to set up Google Analytics & Search Console in this short course & get the essentials in place fast.Book a free Website Potential Discovery Call with Jules to uncover where your biggest opportunities lie.Download the Free Beginner’s QuickStart Guide to SEOExplore more tips and get weekly guidance through the Website Success Hub newsletterRelated Episodes: 🎧 Episode 109: Back to Basics: How to Get Your Website Showing Up on Google Send us a text Support the show Ever feel like your business should be easier to find on Google? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news? You don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    24 min

  7. NOV 6

    109: Back to Basics: How to Get Your Website Showing Up on Google

    In this episode, Jules White takes it back to basics - guiding beauty, health, and wellness business owners through the foundations of how to actually get found on Google. Key Takeaways: Why Google still matters: Despite the rise of AI search, Google still handles over 90% of search traffic.Start with clarity: Decide what you want to show up for and which page should target each search term.Structure is everything: Use proper H1, H2, and paragraph formatting so Google can read and rank your content easily.Optimise your content: Include keywords naturally in headings, image alt text, and meta descriptions.Use the right tools: Set up Google Search Console and Google Analytics 4 to understand how people find your website.Boost local visibility: Make sure your Google Business Profile is optimised and linked to your website.Learn step-by-step, how to set up Google Analytics & Search Console in this short course & get the essentials in place fast. Book a free Website Potential Discovery Call with Jules to uncover where your biggest opportunities lie. Related Episodes: 🎧 Episode 012: Own Your Content - Why Creating for Your Domain First is Key to Long-Term Marketing SuccessWhy Creating Content You Own First Matters 🎧 Episode 108: Why Your Website Feels So Overwhelming - and How to Make It Easier 🎧Episode 087: What Beauty & Wellness Brands Must Know About Getting Found by AI Search Tools Free Resource: 📘 Download the Quick Start SEO Guide Don’t forget to subscribe to The Website Success Show for more clear, practical advice on S Send us a text Support the show Ever feel like your business should be easier to find on Google? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news? You don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    25 min

  8. OCT 31

    108: Why Your Website Feels So Overwhelming - and How to Make It Easier

    In this episode, Jules White shares why building or updating your website feels so overwhelming - and how it’s not your fault. Jules breaks down the real reason so many business owners get stuck: they’re unknowingly trying to use three (or even four) parts of their brain at once - strategic thinking, creative writing, tech implementation, and often learning how to use their website platform on top of that. She explains how separating your website process into distinct phases - strategy, content creation, and implementation - makes the work feel lighter, faster, and more effective. You’ll hear why “just get started” can sometimes backfire, and how being the CEO of your website doesn’t mean doing everything yourself, but it does mean making key decisions from a place of clarity. Key takeaways: Why website overwhelm is often a brain issue - not a skill issueThe three distinct “brain modes” involved in building your siteHow to avoid getting stuck in endless tweaking loopsWhy strategy needs to come before writing or tech tweaksWhat to do if your website was built for you, but it still doesn’t feel rightA simple way to move forward with confidence, even if tech isn’t your strong suitResources mentioned in this episode: Explore the Website Growth Club the simple, diy seo membership where Jules supports you to optimise your website step-by-stepEpisode 073: Choosing the Right Website Platform: Why I Love FEA CreateDon’t forget to subscribe to The Website Success Show for more practical tips on building a high-performing website without relying on social media. Send us a text Support the show Ever feel like your business should be easier to find on Google? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news? You don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    30 min
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Struggling to get more website traffic, clients, or sales from your beauty, health or wellness website – without spending hours on social media or pouring money into ads?  You need simple, effective SEO. This podcast is for beauty, health & wellness businesses – including salon owners, skin clinics, medspas, private practitioners, mental health professionals, training academies, and coaches – who want their website to do more than just look good.  Each week, you’ll get: Bite-sized SEO strategies you can actually useWebsite marketing tips to help you attract and convertReal-world examples from businesses like yoursInsights into how Google, AI tools, and online search really workWhether you’re wondering: How to get found on GoogleHow to attract more local clients or boost online sales How to optimise your images, landing pages, or product descriptionsHow to get recommended by ChatGPT and other AI search toolsHow to market your business without social mediaHow to make more sales through your websiteOr how to make better use of the content you already have?You’re in the right place. Hosted by Jules White, website and SEO consultant and founder of The Website Success Hub, this show helps you make smarter website decisions that drive more of the right traffic – and turn visitors into paying clients.Each episode delves into simple ways to make your website more effective, providing you with expert insights and actionable tips to optimize your website’s SEO and make your website your hardest working team member!

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