SEO Strategy for Business Owners Who Want More From Their Website | The Website Success Show

Jules White: Website & SEO Marketing Consultant
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Want to get more traffic & sales from your website – without spending hours on social media or pouring money into ads?  You need simple, effective SEO. This podcast is for growth minded business owners who need a steady stream of clients coming into their business – including local businesses like luxury retreats, skin clinics, medspas, private practitioners, mental health professionals, training academies, coaches and beyond – who want their website to do more than just look good.  Each week, you’ll get: Simple SEO, AEO (GEO) & conversion strategies you can actually use to generate more leadsWebsite marketing guidance to help you attract and convert your ideal clientsReal-world examples from businesses like yoursInsights into how Google, AI tools, and online search really workWhether you’re wondering: How to get found on GoogleHow to attract more local clients or boost online sales How to optimise your images, landing pages, or product descriptionsHow to get recommended by ChatGPT and other AI search toolsHow to market your business without social mediaHow to make more sales through your websiteHow to get more listeners with SEO for podcastsOr how to make better use of the content you already have?You’re in the right place. Hosted by Jules White, website and SEO consultant and founder of The Website Success Hub, this show helps you make smarter website decisions that drive more of the right traffic – and turn visitors into paying clients.Each episode delves into simple ways to make your website more effective, providing you with expert insights and actionable tips to optimize your website’s SEO and make your website your hardest working team member!

  1. 11h ago

    142: Before You Pay Someone to Do Your SEO - Growing Your Business Without Social Media

    In this final episode of the Grow Your Business Without Social Media series, Jules White tackles the question everyone's asking right now: does AI search change everything? Cutting through the "SEO is dead" noise, she explains why, when you dig underneath it, it's still SEO at the core - your website needs to be well set up, clearly written, and easy for both people and bots to understand. But the real heart of this episode is a bigger, more reassuring message: you're probably a lot less behind than you think. Jules makes the honest case for doing this work yourself and keeping your marketing in-house - not to become an SEO expert, but to understand your own business well enough that you're never bamboozled by tech or paying an agency every month for something you can't check. She's candid that there's work involved. SEO is front-loaded, and if your website has been a bit neglected, it takes time. But unlike social media, where a post is gone within a week, this work compounds - what you do now keeps paying you back for months and years to come. Key Takeaways: It's still SEO underneath: Why so much of the AI search advice is 80% of what you'd be doing for SEO anyway, and why the scoreboard has changed more than the actual work.Do it yourself, own it: Why understanding your own strategy keeps you in control - and why, even if you outsource later, you'll know exactly what you're paying for.Front-loaded but worth it: How the effort you put in now becomes an asset for your business, unlike the dopamine hits of social media that never compound.Who this is really for: The three things that make this approach the right fit - readiness to do the strategy work, the capacity to implement it, and a genuine need for a steady stream of leads.If you're ready to have less reliance on social media and want your website to become the reliable hub of your business, this episode will show you why the work you've been doing is exactly the right work. Resources mentioned in this episode: Episode 136: Growing Your Business Without Social Media - How I Do It - where this series beganEpisode 102: Social Media Is Optional - the most downloaded episode of the showEpisode 105: Why Your Brain and Business Deserve a Break From Harmful Social MediaEpisode 108: Why Your Website Feels So Overwhelming And How to Make It EasierEpisode 131: Why Blogging Might Be a Waste of Your Time and What to Do InsteadThe Website Clarity Map - map out your website strategy so your pages aren't competing with each otherThe Website Growth Club - do the strategy work yourself, with group support when you get stuckBook a discovery call - if you're not sure where you're stuck or where you're trying to get toDon't forget - social media is optional. Send us Fan Mail Support the show Ever feel like your business should be easier to find on Google & in AI search? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    36 min

  2. Jul 2

    141: How YouTube Still Brings in Clients Years Later (With Mallory Grimste)

    In this episode, Jules White welcomes her friend Mallory Grimste, a licensed clinical social worker based in Connecticut and New York, to talk about how she's used YouTube to grow her therapy practice without relying on social media. Mallory shares how she started making videos back in 2015/2016 after being encouraged to get on camera, and how joining a YouTube-focused programme helped her take it seriously from 2018 onwards. She explains why she stopped producing new long-form videos back in 2022, yet her back catalogue of over 400 videos and 7,000+ subscribers continues to bring in clients today, split almost evenly between Google search and YouTube. Key Takeaways: Building an Evergreen Video Library: Mallory explains why she no longer needs to post weekly, and how her older videos (including the ones she now finds "cringe") continue to work for her years later.Repurposing Content: Discover how Mallory turns her videos into blog posts, email content, and even podcast episodes, all from a single piece of core content.Metrics That Actually Matter: Mallory breaks down why average watch time and click-through rate matter more than subscriber counts, and shares realistic benchmarks to aim for.Avoiding Common YouTube Mistakes: Learn why chasing trends and copying other people's content style rarely pays off, and why authenticity outperforms polish.The YouTube Health Shelf: Mallory explains this lesser-known feature that helps verified licensed professionals stand out from AI-generated or unqualified content.If you're wondering whether YouTube could work for your business without needing to be glued to social media, this episode is well worth a listen. Resources mentioned in this episode: Episode 058: Jules and Mallory's Google Business Profile audit episodeMallory's websiteMallory's YouTube channelBreaking Up with Insurance Guide – Mallory's programme for therapists moving away from insurance panelsStop the Referral Panic – Mallory's programme helping therapists manage client flowYour Calm Code – Mallory's coping skills programme for teens and young adultsDon't forget to subscribe to the podcast for more ways to grow your business without relying on social media! Send us Fan Mail Support the show Ever feel like your business should be easier to find on Google & in AI search? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    52 min

  3. Jun 25

    140: Guest Expert Liz Wilcox on How to Grow Your Business Using Email

    In this episode, Jules White is joined by email marketing expert Liz Wilcox to talk about how your email list can grow your business without relying on social media. Picking up the thread of the series so far, relationships, visibility through guest talks, collaborations, and owning your own podcast and website content, Jules turns to email: the channel where you truly own the relationship and no algorithm can switch it off. Liz shares how she went from RV travel blogger to email marketing expert, and makes a refreshingly honest case for why your list matters more than any social following. Whether you run an online business, a B2C brand, or a location-based business, this conversation is full of practical, do-it-messy advice on writing emails that connect, growing your list, and selling without feeling salesy. Key Takeaways: Own Your Audience: Social platforms can change overnight, shut you out, or disappear entirely. Your email list is the one asset you own and can take with you wherever you go. Email Works for Local and Everyday Businesses: From RV travellers to nail salons, restaurants and local shops, Liz explains why email brings the people who already know you back through the door, and how it can even add value to your business. Start Small, Write to One Person: Your subscribers do not know how small your list is, so write to one real person. Even with three people on your list, that is how you build momentum and real relationships. Grow Your List Without Social Media: QR codes, networking, freebie swaps, guesting and collaborations, and specific, well-chosen giveaways all help you fill your list without posting to socials. Sell Without Feeling Salesy: Your subscribers opted in and want to hear from you. Liz shares how a low-ticket offer, a welcome sequence and planned launches let you sell with confidence, and why doing it messy and being real beats sounding polished, especially in the age of AI. Resources mentioned in this episode: Grab Liz Wilcox's free email starter kit (a complete welcome sequence, three newsletter samples and 52 subject lines, just hit the hot pink button): lizwilcox.comJoin Liz Wilcox's Email Marketing Membership for plug-and-play email templates at $9 a month: lizwilcox.com/email-marketing-membershipSend us Fan Mail Support the show Ever feel like your business should be easier to find on Google & in AI search? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    42 min

  4. Jun 18

    139: How to Use Content You Own to Grow Without Social Media

    In this episode, Jules White shares why creating content you own is the most powerful thing you can do to grow your business without social media - and why it's been her fundamental belief since the very first episodes of this podcast. Jules gets honest about her own content journey: why she stopped turning podcast episodes into blog posts, what she noticed when she looked at her Google Search Console data, and how she's approaching content creation differently now - with strategy and purpose rather than just volume. Key Takeaways: Own your content first: Your website and podcast are assets that compound over time. Social media content stops working the moment you stop posting - owned content doesn't. Creating content isn't enough on its own: Without a clear strategy, you can spend years producing content that brings no real business results. The pages that actually make you money are often the ones that get neglected. Commodity versus non-commodity content: If AI can create the same content you're producing, it won't deliver real value. Your lived experience, client stories, and genuine expertise are what set your content apart. Why blogging might not be your first step: Before creating new content, make sure your core pages - homepage, services pages, and booking pages - are actually doing their job. Podcast as a trust-building asset: Jules shares how she's reached 15,000 downloads without social media or paid ads, and why podcast listeners often arrive already feeling like they know you. Using AI to turn podcast episodes into blogs: How Jules uses AI to repurpose episodes into blog posts that stay in her voice - without creating content just for the sake of it. Resources mentioned in this episode: Episode 002: Why you don't need to keep feeding the algorithmEpisode 012: Why creating content for your own domain should come firstEpisode 131: Why blogging might be a waste of your time and what to do insteadEpisode 135: What Google actually says about AI search and what you can stop worrying aboutJoin The Website Growth Club to get strategic about your website contentSend us Fan Mail Support the show Ever feel like your business should be easier to find on Google & in AI search? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    26 min

  5. Jun 11

    138: How collaborations helped me grow my business without social media

    In this episode, Jules White is joined by virtual summit strategist and coach Julie C Butler, who helps women entrepreneurs grow their email lists, visibility, and income through summits, bundles, and collaborations - without relying on social media or paid ads. Jules and Julie explore how collaborating with others can be one of the most powerful (and underrated) ways to grow your business. Whether you are ready to host your own event or simply want to start getting in front of other people's audiences, this conversation is full of practical insight and genuine inspiration. Key Takeaways: What a virtual summit actually is: Julie explains how a virtual summit works - a free, multi-day event where guest speakers contribute pre-recorded trainings, and in return share it with their own audiences. You get in front of new people without paid ads or social media. Summits vs bundles: Understand the difference between the two formats and how each can help you grow your email list. Bundles can be a lower-lift starting point, while summits offer significant authority-building opportunities. You do not need a big audience to get started: Even contributors with no email list at all can participate and begin building visibility. The value you bring matters more than your numbers. The relationship-building power of collaboration: Every event you are part of - whether as host or contributor - builds genuine connections with other business owners. Jules shares how a member of the Website Growth Club found her through a bundle two years before joining, and how those long-tail relationships quietly compound over time. Why collaborations work for local businesses too: Julie shares how even location-based service businesses can benefit, both for attracting clients and for building referral partnerships with other local business owners. Authority and online visibility: Being featured as a speaker or host across event pages, sign-up pages, and community spaces builds your authority and creates backlinks - increasingly valuable as AI search evolves. Community outside of social media: Jules and Julie discuss why intentional online communities - such as Julie's Skool group - offer the kind of genuine connection and focused engagement that social media never quite delivers. Resources mentioned in this episode: Join Julie's Event and Collab Growth Co community on SkoolGet Julie's free AI Assistant to help you decide whether a summit or bundle is right for your businessJoin Jules' Website Growth ClubIf you have been wondering how to grow your business and visibility without relying on social media or paid ads, this episode will open your eyes to the possibilities that collaboration can bring. Send us Fan Mail Support the show Ever feel like your business should be easier to find on Google & in AI search? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    41 min

  6. Jun 4

    137: How Networking Helped Me Grow My Business Without Social Media

    In this episode, Jules White shares how networking and building genuine relationships has been one of the most powerful growth strategies in her business - and how it can help you to market your business without relying on social media. Jules reflects honestly on her own journey with networking, from never having done it before, to tracing many of her best clients, collaborations, and friendships back to those early groups she joined. She also covers the downsides - the time commitment, the occasional awkward conversation - and how to keep perspective when your inner critic shows up. Key Takeaways: Approaching Networking with an Open Heart: Learn why going into networking events without the pressure of needing a client changes everything - and how a more open mindset can lead to opportunities you never expected. Incidental Networking: Jules explains how some of her most powerful connections have come from simply being in the same room as other business owners at workshops, accelerator programmes, and local events, without it feeling like formal networking at all. Making It Easy for Others to Refer You: Discover why having a clear, simple "ask" - not a sales pitch - makes networking far less uncomfortable and far more effective. The Downsides of Networking: Jules talks honestly about the time investment, the unpredictability of who you'll meet, and how self-criticism is often the biggest barrier to showing up. Resources mentioned in this episode: Episode 077: How to Attract Bigger Brands to Your Event Venue Website - Jules mentions Jenny Moore, who appeared in this live website audit episodeMichelle Warner's Networking That Pays — Jules recommends exploring Michelle Warner's work on intentional networking and finding your ideal connection avatarThe Website Success Hub — find out more about Jules's services and how she helps small business owners get their website working for themSend us Fan Mail Support the show Ever feel like your business should be easier to find on Google & in AI search? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    28 min

  7. May 28

    136: Grow Your Business Without Social Media - How I Do It (And How You Can Too)

    In this episode, Jules White gets real about how she actually gets clients - and spoiler: social media isn't part of it. After stepping away from social media a few months ago, Jules shares the practical strategies that genuinely bring clients into her business, and how you can apply the same approach to yours. Jules walks through the four core problems she helps business owners solve - visibility, conversions, making social media optional, and clarity and focus - and explains how her network, website, podcast, and email list work together to bring in clients consistently, even without a huge following. Key Takeaways: Relationships first: Why your network is your most reliable and algorithm-proof marketing asset, and how to nurture it intentionally.Own your content: How a podcast, website, and email list can do the heavy lifting that social media promises but rarely delivers.Non-commodity content: Why sharing your real lived experience and unique perspective is more powerful than posting for the sake of it.Guest talks and visibility: How showing up as an expert in other people's spaces creates evergreen opportunities that can bring in clients years down the line.Referrals and word of mouth: Why recommendations are one of the most reliable ways to grow, and how to keep them flowing.If you're exhausted by the pressure to post constantly and want a more sustainable way to market your business, this episode is for you. Resources mentioned in this episode: Episode 105: Why Your Brain and Business Deserves a Break from Harmful Social MediaEpisode 135: What Google Actually Says About AI Search (And What You Can Stop Worrying About)Join the Success Without Socials community waiting listFind out more about the Website Growth ClubBook a discovery call with JulesDon't forget to subscribe to the podcast for more practical tips on getting found online, converting visitors into clients, and building a business that works for you - without the social media overwhelm. Send us Fan Mail Support the show Ever feel like your business should be easier to find on Google & in AI search? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    24 min

  8. May 21

    135: What Google Actually Says About AI Search (And What You Can Stop Worrying About)

    In this episode, Jules White cuts through the noise around AI search by sharing what Google has officially said in their new guide on showing up in AI search features - and perhaps more importantly, what they say you don't need to do. Jules walks through the key takeaways from Google's guide, explaining why your existing SEO foundations are still the right strategy for AI search, what non-commodity content means and why it matters more than ever, and which widely-shared AI search tactics Google has now officially called unnecessary. Key Takeaways: Why you still need Google: Jules explains why skipping Google and just trying to show up in ChatGPT isn't the shortcut it might seem, and shares the stats that show why Google is still central to how people search. SEO and AI search work from the same foundations: Find out why AI Overviews pull from Google's existing search index, and why the SEO work you've already done is your AI search strategy — not something you need to start from scratch. Non-commodity content and why it levels the playing field: Learn what Google means by non-commodity content, why your real lived experience is your biggest asset right now, and how to use AI to check whether your existing content is commodity or not. The AI search myths Google has officially busted: Jules goes through the tactics you can stop worrying about — including special text files, chunking your content for AI, rewriting content in a specific way, chasing brand mentions, and adding special markup for AI search. What to actually focus on: A clear, practical list of where to put your energy — from getting your SEO basics right and going deeper on your core topics, to keeping your Google Business Profile updated and making sure all content lives on your website first. If you've been feeling overwhelmed by all the noise around AI search, this episode will give you the clarity and reassurance to focus on what actually works. Resources mentioned in this episode: Google Search Central - Optimising your website for generative AI features on Google SearchGoogle's guidance on AI-generated contentEpisode 009: Why understanding your core topics is crucial before you start creating contentEpisode 108: The different brain modes you need to get your website working for youEpisode 125: Website accessibility basics - making images more accessible and SEO-friendly with Rachel MessEpisode 134: Is Google Business Profile Social Media? (And Why the Answer Matters for Your Business)Free Core Topics Guide - brainstorm the three to five topics your business needs to be known forJules's Social Media is Optional philosophyDone-with-you Google Business Profile optimisation serviceWebsite Growth Club — step-by-step website and SEO supportSend us Fan Mail Support the show Ever feel like your business should be easier to find on Google & in AI search? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    44 min
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Want to get more traffic & sales from your website – without spending hours on social media or pouring money into ads?  You need simple, effective SEO. This podcast is for growth minded business owners who need a steady stream of clients coming into their business – including local businesses like luxury retreats, skin clinics, medspas, private practitioners, mental health professionals, training academies, coaches and beyond – who want their website to do more than just look good.  Each week, you’ll get: Simple SEO, AEO (GEO) & conversion strategies you can actually use to generate more leadsWebsite marketing guidance to help you attract and convert your ideal clientsReal-world examples from businesses like yoursInsights into how Google, AI tools, and online search really workWhether you’re wondering: How to get found on GoogleHow to attract more local clients or boost online sales How to optimise your images, landing pages, or product descriptionsHow to get recommended by ChatGPT and other AI search toolsHow to market your business without social mediaHow to make more sales through your websiteHow to get more listeners with SEO for podcastsOr how to make better use of the content you already have?You’re in the right place. Hosted by Jules White, website and SEO consultant and founder of The Website Success Hub, this show helps you make smarter website decisions that drive more of the right traffic – and turn visitors into paying clients.Each episode delves into simple ways to make your website more effective, providing you with expert insights and actionable tips to optimize your website’s SEO and make your website your hardest working team member!

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