SEO for Beauty, Health & Wellness Brands: The Website Success Show

Jules White: Website & SEO Marketing Consultant
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY

Want to get more website traffic, clients, & sales from your beauty, health or wellness website – without spending hours on social media or pouring money into ads?  You need simple, effective SEO. This podcast is for beauty, health & wellness businesses – including salon owners, skin clinics, medspas, private practitioners, mental health professionals, training academies, and coaches – who want their website to do more than just look good.  Each week, you’ll get: Simple SEO strategies you can actually useWebsite marketing tips to help you attract and convertReal-world examples from businesses like yoursInsights into how Google, AI tools, and online search really workWhether you’re wondering: How to get found on GoogleHow to attract more local clients or boost online sales How to optimise your images, landing pages, or product descriptionsHow to get recommended by ChatGPT and other AI search toolsHow to market your business without social mediaHow to make more sales through your websiteHow to get more listeners with SEO for podcastsOr how to make better use of the content you already have?You’re in the right place. Hosted by Jules White, website and SEO consultant and founder of The Website Success Hub, this show helps you make smarter website decisions that drive more of the right traffic – and turn visitors into paying clients.Each episode delves into simple ways to make your website more effective, providing you with expert insights and actionable tips to optimize your website’s SEO and make your website your hardest working team member!

  1. 1D AGO

    121: Stop Guessing What to Do With Your Website: A Simple SEO Filter That Works

    In this episode, Jules White shares a simple four-step filter to help you stop guessing what to do next with your website and start focusing on what actually moves the needle. If you’ve been tinkering with your website without feeling like you’re making progress, or you’re not even sure what your site is doing for you, this episode walks you through what to prioritise first. Key Takeaways: The Stop Guessing Filter: A four-step process covering clarity, free Google tools, choosing your main visibility asset, and optimisation. Offer and message clarity: Why you must be clear on what you sell, who it’s for, how it makes their life better, and what you want to be known for before touching your website copy. Free Google tools that matter: Why setting up Google Business Profile (if eligible), Google Search Console, and Google Analytics is essential for understanding what’s working and what isn’t. Optimising what you already have: How to check what your pages are showing up for, avoid competing pages, and make sure Google understands what each page is about. Local visibility opportunities: Why even online businesses should consider local optimisation, and how categories in Google Business Profile can shape your website structure. Strategic content creation: Why core pages come first, and how case studies or a podcast can support long-term visibility in a way that you own. Resources mentioned in this episode: Episode 119: What happens when social media is no longer part of your marketing strategyEpisode 116: How to get found on Google by local clientsEpisode 109: Back to basics – how to get your website showing up on GoogleEpisode 108: Why your website feels overwhelming and how to make it easierGoogle Analytics & Search Console Setup Course – step-by-step guidance for setting up and using these free tools from Google. Send a text Support the show Ever feel like your business should be easier to find on Google? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news? You don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    27 min

  2. FEB 5

    120: How Local SEO Can Help You Sell Online Services and Products

    In this episode, Jules White explores how local SEO can play a powerful role in selling online offers, not just supporting brick-and-mortar businesses. Jules explains why local visibility matters even if you sell digital products, online courses, e-commerce items, or services that can be delivered anywhere. She shares how Google uses location signals to build trust, why people are more likely to buy from businesses that feel local, and how tapping into regional search intent can help you stand out in a crowded online space. Drawing on her own experience working with salons, e-commerce brands, and online businesses, Jules breaks down practical ways to use Google Business Profiles, website optimisation, reviews, and local backlinks to increase visibility for online offers. She also explains how mobile search, AI search, and personalised local results make this approach even more important. If you have been overlooking local SEO because you do not run a physical premises, this episode will help you rethink how location-based strategy can support growth, authority, and trust for your online business. Key takeaways Why local SEO is not just for brick-and-mortar businessesHow Google Business Profiles can support visibility for online services and productsWays to use location signals on your website to help Google understand where you are basedHow reviews, local backlinks, and partnerships strengthen trust and authorityWhy local intent matters for mobile search and AI-driven search resultsResources mentioned in this episode Episode 116: How to Get Found on Google by Local ClientsBook a Website Potential Discovery Call to find our how you can work with Jules to grow your website traffic & sales.Send us a text Support the show Ever feel like your business should be easier to find on Google? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news? You don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    20 min

  3. JAN 29

    119: What Happens When Social Media Is No Longer Part of Your Marketing Strategy

    In this episode, Jules White shares a very honest, voice-note style reflection on what it really means to say social media is optional and what happens when you decide to step away from it completely. Jules talks through her growing desire for a quieter, more minimalist way of running her business and life, with less screen time, less noise, and fewer dopamine-fuelled distractions. She explains why even limited social media use can still create FOMO, pressure, and a constant pull to check in, especially during launches or promotions. Jules also shares why slower marketing methods like SEO, podcasting, PR, and creating content you own feel far more sustainable and aligned. She introduces her experiment of being done with social media, not as a rule, but as a choice, and reflects on how this shift sharpens focus on building a business that does not rely on feeding algorithms. Jules also talks about her vision for building community outside of social platforms in a more intentional space for business owners who want to grow without constant online noise. Key takeaways: Why social media can still drain energy even when you are not posting regularlyThe difference between healthy dopamine and addictive, screen-based.How stepping away from social media creates space for clearer thinking and deeper focus.Why creating content you own is central to sustainable, algorithm-free marketing.How removing social media as an option forces better marketing decisions elsewhere.The role of SEO, podcasts, and owned platforms in long-term business growth.Resources mentioned in this episode: The Social Media Is Optional podcast series, where Jules explores the impact of social media on business and wellbeing.Episode 105: Why Your Brain (and Business) Deserves a Break from Harmful Social MediaFind out more about The Website Growth Club membership for learning how to grow your business through SEO, owned content, and a website that works for you. If this episode resonated and you are questioning the role social media plays in your business or life, Jules invites you to connect. Send us a text Support the show Ever feel like your business should be easier to find on Google? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news? You don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    17 min

  4. JAN 22

    118: AI Search and Google: What Actually Matters for Getting Found

    In this episode, Jules White breaks down what Google is officially saying about AI search and how that compares to what is actually happening in the real world for small and local businesses. Jules walks through Google’s guidance on AI search features, including AI Overviews and AI Mode, and explains why Google is still very much relevant despite the noise suggesting otherwise. She shares what she is seeing first-hand with client websites, where SEO foundations still play the biggest role in whether businesses are recommended by Google and AI tools like ChatGPT. Rather than chasing shiny new AI tactics, this episode brings clarity to what really matters right now if you want your website to show up when people are actively searching for what you offer. Key Takeaways: What Google says about AI search and SEO and why the basics still applyWhy Google is not dying and still dominates search behaviourHow AI search features actually work behind the scenesThe SEO foundations that matter most for AI visibilityWhy internal linking, page experience, and clear messaging make a real differenceHow trust, authority, and positive sentiment across the web influence AI recommendationsWhat to prioritise first if you feel overwhelmed or unsure where to startThis episode is especially useful for beauty, health, and wellness business owners who want to be found through search without relying on social media or chasing AI hacks. Resources mentioned in this episode: Episode 087: What beauty and wellness brands must know about getting found by AI search toolsEpisode 109: Going back to basics and how to get your website showing up on GoogleEpisode 116: How to spy on competitors using Google Business ProfilesLearn how to set up and use Google Search Console with my step by step course: Google Analytics & Google Search Console Made SimpleBook a Website Potential Discovery Send us a text Support the show Ever feel like your business should be easier to find on Google? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news? You don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    29 min

  5. JAN 15

    117: Simple Steps to Help Your Website Get Found: LIVE SEO STRATEGY

    In this episode, I’m joined by Clare Crouch from Nourish Nurture Knit for a live website & SEO audit, focused on finding practical quick wins to help her grow her membership through search, without relying on social media. We start by talking about what Clare wants her website to be doing over the next six months, then look at what Google currently understands about her site. I walk through a blog post that has performed well in the past and use it to highlight simple, actionable SEO improvements, including page titles, headings, and clearer signals about what each page is actually about. I also explain how to check which pages Google has indexed, why there can be a mismatch between your website & what appears in search results, & how schema markup can help strengthen your visibility in both Google and AI search. Key takeaways: How to use Google Search Console to see what Google understands about your website & which pages are indexed.What to check if Google is only indexing a small number of your pages, including your sitemap.How to improve on-page SEO with clearer page titles, descriptions, & heading structures.Why Google sometimes rewrites your meta descriptions & how to check what’s really showing in search.How schema markup helps search engines & AI tools better understand your content.Why it helps to start with broad keywords you want to be known for, then build out related terms naturally.Resources mentioned in this episode: Learn how to set up and use Google Search Console with my step by step course: Google Analytics & Google Search Console Made SimpleFind out more about The Website Growth Club, including access to the Schema Wizard mentioned in the auditBook a Website Potential Discovery Call to find our how you can work with Jules to grow your website traffic & sales.Checkout Clare's website Send us a text Support the show Ever feel like your business should be easier to find on Google? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news? You don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    25 min

  6. JAN 8

    116: How to Get Found on Google by Local Clients

    In this episode I break down how to use your Google Business Profile to finally show up for “service + near me” searches, without relying on social media or ads. I explain why so many businesses stay invisible on Google even though they have a profile set up, and why this is rarely about competition or reviews. Most of the time, it comes down to missing structure, unclear categories, and a lack of alignment between your Google Business Profile and your website. I share how to safely spy on competitors using a simple Chrome plugin, so you can spot opportunities you may be missing. Throughout the episode, I focus on clarity over creativity, and show how small, intentional updates to your profile and website can lead to better local visibility, stronger trust signals, and more enquiries, without constant posting. Key takeaways: Why you’re not showing up locally: It’s rarely because competitors are better. It’s usually because your Google Business Profile and website are missing key signals.The power of categories: How your primary and secondary categories influence what you show up for, and how to use them strategically.Spying the smart way: How to use competitor categories to guide your website structure and service pages.Website alignment matters: Why your homepage H1, subheadings, and service pages should reflect your Google Business Profile.Visibility without social media: How updates, photos, and services on your Google Business Profile can do more for local businesses than daily Instagram posting.If you’ve felt hidden on Google, unsure what to optimise first, or tired of being told to “just keep posting”, this episode gives you a clear place to start and a more sustainable path to visibility. Resources mentioned in this episode: Episode 054: Boosting Local Visibility - Google Business Profile LIVE LOCAL VISIBILITY STRATEGYEpisode 102: Social media is optional – how to build a business without constant postingDon’t forget to subscribe to The Website Success Show for more practical guidance on improving your website, Google visibility, and conversions without overwhelm. Send us a text Support the show Ever feel like your business should be easier to find on Google? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news? You don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    20 min

  7. 12/18/2025

    115: 5 Website Lessons I Learned in 2025 (Search, AI, and Sustainable Marketing)

    In this episode Jules White shares five key lessons she’s learned about what’s changing, what’s working, and where business owners can focus their energy for long-term results without relying on social media. Key takeaways: People are burnt out by constant marketingGoogle Business Profiles are still incredibly powerfulAI search is changing how people find websites Clear messaging has to come firstPeople are spending money on things that make them feel good  Resources mentioned in this episode: Listen to Episode 064, Episode 054, and Episode 042, where Jules works through Google Business Profile improvements with real business owners.Free Local Visibility Checklist: Get the free guide to optimising your Google Business Profile:Become ChatGPT Famous workshop: How to get recommended in AI searchEpisode 087: What beauty and wellness brands must know about getting found in AI search toolsEpisode 108: Why websites feel so overwhelming and how to make it easierBook a Website Potential Discovery CallIf you’re ready to stop wasting time on social media, build a website that works harder for your business, and focus on a more sustainable way to attract clients, this episode will help you rethink where your energy is best spent. Send us a text Support the show Ever feel like your business should be easier to find on Google? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news? You don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    21 min

  8. 12/11/2025

    114: Worried You’re on the Wrong Website Platform for Your Beauty, Health or Wellness Business? Here’s How to Know

    In this episode, Jules White breaks down one of the questions she is asked most often: which website platform should you build on if you run a beauty, health or wellness business? Jules explains why your platform is not what determines the success of your website. Instead, success comes from clarity around your offers, your customer journey, the problems you solve, and having your SEO basics in place so your website can actually show up in search. She shares why so many business owners feel they’ve chosen the wrong platform, and the key things to look for in a website builder, including ease of use, SEO features, mobile layouts, loading speed, editing confidence and future growth needs such as landing pages, digital products, blogs and booking systems. Jules also talks about why migrating platforms should be a well considered decision, and why choosing a platform that can grow with your business is usually far more important than choosing the cheapest or most advertised option.  Key Takeaways The Platform Isn’t the Strategy: A website platform supports your strategy, but cannot replace clarity, content and SEO foundations.SEO Essentials Should Be Simple: Your platform should make it easy to edit page titles, descriptions, headings, alt text, URLs and redirects.Planning for Growth: Consider whether you’ll need landing pages, digital products, workshops, blogs, email marketing or online booking.Why FEA Create Works Well: It is flexible, covers SEO basics, offers built in tools and comes with additional support through the Female Entrepreneur Association.Resources mentioned in this episode: Get a free 14 day trial of FEA Create (affiliate link) Episode 108: Why your website feels so overwhelming and how to make it easierEpisode 010: Website Migration Mistakes that Can Sabotage Your SEOEpisode 006: Landing Page Vs Website: Which Do You Need and Why?Episode 113Send us a text Support the show Ever feel like your business should be easier to find on Google? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news? You don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    25 min
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Want to get more website traffic, clients, & sales from your beauty, health or wellness website – without spending hours on social media or pouring money into ads?  You need simple, effective SEO. This podcast is for beauty, health & wellness businesses – including salon owners, skin clinics, medspas, private practitioners, mental health professionals, training academies, and coaches – who want their website to do more than just look good.  Each week, you’ll get: Simple SEO strategies you can actually useWebsite marketing tips to help you attract and convertReal-world examples from businesses like yoursInsights into how Google, AI tools, and online search really workWhether you’re wondering: How to get found on GoogleHow to attract more local clients or boost online sales How to optimise your images, landing pages, or product descriptionsHow to get recommended by ChatGPT and other AI search toolsHow to market your business without social mediaHow to make more sales through your websiteHow to get more listeners with SEO for podcastsOr how to make better use of the content you already have?You’re in the right place. Hosted by Jules White, website and SEO consultant and founder of The Website Success Hub, this show helps you make smarter website decisions that drive more of the right traffic – and turn visitors into paying clients.Each episode delves into simple ways to make your website more effective, providing you with expert insights and actionable tips to optimize your website’s SEO and make your website your hardest working team member!

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