Marketing Without Social Media: The Website Success Show for Health & Wellness Professionals

Jules White: Website & SEO Consultant & Educator
  • 5.0 (2)
  • Marketing
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Love the work you do, but tired of pouring time into social media and getting very little back? There is another way to bring in clients. When your website is found on Google, on maps and in AI search, it can do far more of the work for you. This podcast is for health and wellness professionals who run their own practice and do most of their own marketing, even if they have a little help. Therapists, counsellors, skin specialists, aesthetic and medspa practitioners, holistic and complementary therapists, nutritionists, coaches, physiotherapists, retreat hosts and training academies. You’re established in what you do, you need a steady flow of new clients, and you want to understand your marketing rather than hand it all over. This show answers questions like: How do I get found on Google when people search for what I offer near me?How do I get recommended by ChatGPT and other AI search tools?How do I market my practice without relying on social media?How do I turn more website visitors into enquiries and bookings?What should I actually put on my service pages, images and FAQs?How do I make better use of the content I already have? Each week, you’ll get: Simple SEO, AI search (AEO/GEO) and conversion strategies you can put into practiceWebsite marketing guidance to help you attract the clients you love working withLive website coaching sessions with real practitioners and business ownersClear explanations of how Google, AI tools and online search really workHosted by Jules White, website and SEO consultant, founder of The Website Success Hub and a former beauty and wellness therapist. Jules helps practitioners build marketing that feels calmer and more human, so their website brings in the right people while they focus on the work they do best. Social media is optional. Your website isn’t.

  1. 14h ago

    160: How to See Where Your Business Shows Up on Google Maps (Free Local SEO Tool)

    In this episode, Jules White shares a free tool she uses regularly to see how businesses are showing up in Google Maps, without paying for expensive software that's often overkill or overcomplicated. Using a sports massage clinic in Bedford as an example, Jules walks through a local geogrid scan in Lumina SEO. It shows where the business appears in the local map results across the area, who it's competing against, and how different the picture can look for another search term. She also uses the free GMB Everywhere Chrome plugin to compare the services listed on Google Business Profiles, and explains why the things you help people with need to be clear to Google if you want to show up for them. Key Takeaways: Why the Top Three Matters: Learn why the top three local map results are where people are most likely to discover your business, visit your website, get directions or book an appointment.Running a Local Geogrid Scan: Jules shows how to set up a scan with your search term, location, business name, grid size and radius, and what to check if you're based in a small village rather than a town.Reading Your Results: Discover what the grid points, average rank and top three percentage tell you, and why a screenshot of each scan helps you see whether things are improving as you work on your profile and website.Seeing Who You're Competing With: Learn how the grid heat map shows who is close behind you and who you're up against in each area.Checking Your Most Important Services: Jules shows how a business can rank well for sports massage but miss the top three entirely for chronic pain, even when it's mentioned on their homepage, and why having "pain" in a business name sends such a strong signal to Google.Telling Google What You Help With: Hear why adding relevant services to your Google Business Profile, and a dedicated page on your website, could help you move up the map rankings for the services that matter most to your business. Jules also explains that local maps are one of the things AI draws on when it recommends businesses in chats. If you want to know whether your business is showing up when people search for what you offer in your local area, this episode gives you a simple, free place to start. Resources mentioned in this episode: Try the free Lumina SEO local geogrid tool Explore the GMB Everywhere plugin for Google Business Profile insights Get Jules's free local visibility checklist Join the Website Growth Club including the Local Visibility Workshop and members-only bonus lessons Send us Fan Mail Support the show Ever feel like your business should be easier to find on Google & in AI search? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

  2. Nov 5

    159: Getting Clients Without Social Media: LIVE SEO COACHING with Fertility and Pregnancy Specialist Sam Jones

    In this episode, Jules White is joined by Growth Club member Sam Jones, a fertility and pregnancy specialist from Natural Fertility and Pregnancy, for a live coaching session. Sam is a registered midwife and licensed acupuncturist based in Wales, supporting women through fertility, pregnancy and the postnatal period.  Sam shares how her website and Google Business Profile have been bringing in enquiries, including returning from holiday to a full diary of booked calls, all without using social media. Jules and Sam then focus on one of Sam’s more challenging services: birth trauma therapy for dads. Together they uncover why the page isn’t getting any traffic and map out clear, manageable next steps to help it get found. Key Takeaways: Focus on One Page at a Time: Jules explains why tackling one core service page first is more effective than trying to perfect your whole site at once.Keeping Pages Consistent: Learn how cloning existing sections and pages in GoHighLevel can help keep your fonts and headings more uniform, and why your site doesn’t need to be perfect.Know Where Your Clients Come From: Discover why adding a simple “How did you hear about me?” question to your enquiry form helps you decide where to focus your time.Checking Your Site Map and Indexing: Jules shows how to find your site map, why GoHighLevel pages need adding to it manually, and how to check whether Google has indexed a page using Google Search Console and a “site:” search.Page Titles and Headings That Send Clear Signals: Learn how to use your main keyword in your page title and H1 heading, how to use an eyebrow heading for design, and how to structure H2 and H3 headings, including for FAQs.Choosing the Right Wording: Jules explains how to test whether “support” or “therapy” is the better term, using Google searches and your Google Business Profile categories.SEO Work That Keeps Working: Hear why the upfront work on your core pages doesn’t need repeating, and how those pages can keep bringing in clients over time.If you run a service-based business and want your website to bring in the right clients, this episode gives you a calm, practical place to start. Resources mentioned in this episode: Book your Website Potential Discovery Call with Jules Join the Website Growth Club membershipVisit Sam Jones at Natural Fertility and PregnancyTry the free AIOSEO Chrome extension for checking page titles and headingsExplore the GMB Everywhere plugin for Google Business Profile insightsSend us Fan Mail Support the show Ever feel like your business should be easier to find on Google & in AI search? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

  3. Oct 29

    158: How to Get Clients Without Social Media - 4 Problems Holding Health & Wellness Businesses Back

    In this episode, Jules White steps back from the noise of everything business owners are told they “should” be doing, and shares who The Website Success Show is for and what she believes about marketing your business to get clients. Jules explains that most of the people she works with are in health and wellness, such as mental health professionals, cinicians such as physiotherapists, coaches and more. These are businesses that help clients get better, so they always need new people coming in. She walks through the four core problems she helps solve, so you can get a steady stream of clients without relying on social media. Key Takeaways: Visibility: Learn why showing up when people are already searching for what you do, on Google, Maps, AI tools and even smart speakers, helps you escape the feast and famine cycle. Jules explains why the aim is to reach the right people rather than just more traffic. She also covers how relationships, collaborations and referrals add to your visibility, with your website as the hub everything points back to. A Website That Converts: Discover why it matters to feel confident sending people to your website, whether they come from search, networking or referrals. Jules talks about making your website easy and pleasant to use. She also covers understanding where your traffic comes from and which pages need attention first. Social Media Is Optional: Jules gently challenges the idea that social media is a “necessary evil”. She explains how the time and energy it takes often doesn’t bring clients in, and why traffic stops as soon as you stop posting. Instead, she encourages building on what you own: your website, your domain and your email list. Knowing What to Prioritise First: Learn why you don’t have to fix everything at once. Jules shares how having one focus at a time has made a real difference in her own business. For example, her current focus is podcast guesting and speaking to groups. She also explains why your first priority might be your referral process, your conversion path or your messaging rather than more traffic. Jules also shares how she has grown this podcast to almost 20,000 downloads without promoting it on social media or paying for ads, through search and word of mouth. If you’d like to be found by the people already searching for what you do, without feeding the algorithm, this episode is a reminder that there is another way. Resources mentioned in this episode: Episode 104: How to Be Visible Without Social Media (You’ve Been Sold a Lie)Book your free Website Potential Discovery CallSend us Fan Mail Support the show Ever feel like your business should be easier to find on Google & in AI search? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

  4. Oct 22

    157: Why Traditional Marketing Feels Wrong for Many Health & Wellness Businesses

    In this episode, Jules White is joined by brand messaging strategist Peta O’Brien-Day to talk about why so much traditional marketing feels uncomfortable for business owners who care about the people they help, such as physios and mental health professionals, and what a different approach can look like. Peta draws on her 15 years as a youth worker to explain how many common marketing methods treat people as objects to be pushed through a funnel rather than people with their own agency. She and Jules talk through the oversimplification behind frameworks like StoryBrand, the tactics we’re often told to use, and why honest information helps people make the decision that’s right for them. Peta also introduces the Heroine’s Journey, a story structure built around community rather than a lone hero, and how she has turned it into the Regenerative Story Framework. Key takeaways: The problem with traditional marketing: Many methods date back a century, and the language of funnels, leads and pipelines can clash with why caring business owners started their businesses. This often leaves them choosing between tactics that feel wrong or not marketing at all.Why oversimplifying hurts: Squeezing your work into one sentence or a seven-step journey strips out what makes you different. It also underestimates the people you’re talking to, who can handle nuance.Manipulative tactics vs honest information: Fake scarcity, false urgency, countdown timers, value stacking and agitating pain points are all about steering behaviour. Real deadlines and genuinely limited appointments are fine when they’re true.Marketing as helping people decide: Show who you help, what you can help with and what you’ve done for others. A “no” doesn’t have to be a “no” forever, and relationships matter beyond the moment of sale.Rethinking results: Big promised transformations often leave people feeling like they were the problem. Peta suggests exploring what changes for your clients because you exist, which can include confidence, community or progress along a path.You don’t have to scale: With more people running businesses around caring responsibilities and health needs, success can look like meeting your own goals rather than endless growth.The Heroine’s Journey: Unlike the hero who wins alone, the heroine gathers a community, shares the work and ends with connection rather than isolation. This is a better fit for relational, community-based work.Connect with Peta: Visit Peta’s website, Words By PetaDownload the Regenerative Story MapRead Peta’s blog on why the Hero’s Journey is the wrong model for your brand storyListen to The Soap Box Podcast Send us Fan Mail Support the show Ever feel like your business should be easier to find on Google & in AI search? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

  5. Oct 15

    156: Should I Rebuild My Website with AI? The Risks to Your SEO, Security and Brand

    In this episode, Jules White shares her thoughts after a big, well-known brand rebuilt its website entirely using AI, and explains why rebuilding your own site with AI may not be the shortcut it seems. Jules compares the current wave of AI-generated websites to the early days of AI copy: impressive at first, until everyone realised it all sounded the same. She explains why a plain website that is genuinely yours beats a polished one that could belong to any business, and why many business owners don’t need a new website at all. Key Takeaways: The Sameness Problem: Learn why AI-built websites often look generic, and how a brand can lose what made it instantly recognisable to its customers. Plain but Yours Beats Polished: Discover why your existing website, even if it feels boring to you, may be doing more for your business than a sleek redesign would. The Cost of Starting Again: Hear why rebuilding or moving your site can cost you existing traffic and domain authority, and why the “starter site I’ll fix later” often becomes your website for years. Owning Your Website: Jules explains why building on an established website platform you can learn means you’re not dependent on one person or one type of tech, and why prompting AI for every small change can take longer and carries an environmental cost. The Security Question: Find out why code written entirely by AI, with nobody checking it, can leave vulnerabilities you may never know about, and why this matters more for small businesses. Pause Before You Rebuild: Jules encourages you to avoid snap decisions based on the easiest path, and shares why she thinks of AI websites a bit like junk food. Resources mentioned in this episode: Episode 145: The hidden costs of using AI to build your websiteEpisode 133: Is a new website really the answer? Protect your SEO before you change anythingWayback Machine, for viewing old versions of a websiteDon’t forget to subscribe to the podcast for more practical tips on SEO and getting your website working for your business. Send us Fan Mail Support the show Ever feel like your business should be easier to find on Google & in AI search? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

  6. Oct 8

    155: Website and SEO for Hypnotherapists: Making More of Content You’ve Already Created LIVE WEBSITE & SEO STRATEGY

    In this episode, Jules White audits the newly relaunched website of Jana from Tune in with Jana, a Website Growth Club member who supports professionals with stress, anxiety, burnout and self-doubt through hypnotherapy, somatic work and Kundalini yoga. Jana's goal is simple: for her website to bring clients her way with less time spent on marketing. Jules looks at what's already working on her new site and picks out the practical changes that will help it do more. In this episode, Jules and Jana talk about: Why adding an email sign-up to the homepage and footer is a priority, and how it gives visitors a next step when they're not ready to book a callReusing existing Instagram videos as YouTube Shorts, and why YouTube's role as a search engine makes it worth keeping a channel goingLinking YouTube back to your website and embedding videos on your own pages, so people and search engines can see they belong to the same businessWhy text smaller than 16 pixels causes friction, and why contrast matters for accessibilityKeeping page titles under about 60 characters, and removing wording that makes two of your pages compete with each otherBuilding authority with articles on your own domain rather than on SubstackChecking for old landing pages after a website move, and why Google takes time to catch up with changesResources mentioned in this episode: Checkout Jana's website: Tune in with JanaEpisode 125 - Website Accessibility Basics: Small Changes That Help People and Search Engines With Rachel MessJoin The Website Growth ClubJules free guide to Discover Your Core TopicsIf you'd like help with your website or showing up in Google and AI search, send Jules a message and let her know where you're stuck. Send us Fan Mail Support the show Ever feel like your business should be easier to find on Google & in AI search? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

  7. Oct 1

    154: Stop Building So Much Rubbish: Choosing an Intentional Business

    In this episode, Jules White steps away from the usual tips to share what has been on her mind over the last few weeks: a holiday that didn't end quite as planned, the pull of social media, feeling like a square peg, and a book that has changed how she thinks about marketing and growth. Jules talks about switching off completely on a week away in Crete, and how the work breakthroughs she half expected never arrived. What her brain needed was simply rest after a tough couple of years. On the last day, her husband slipped on some harbour steps and needed stitches and a scan, and Jules shares how that sent her nervous system into overdrive and made coming back to work harder than usual. From there she reflects on giving yourself grace when a season doesn't feel simple, the occasional moments when a glimpse of social media makes her question her decision to leave, and why those moments actually confirm the break-up was right. She also opens up about feeling like a square peg in a round hole for most of her life, being a highly sensitive person, and deciding to stop trying to fit the round hole. The heart of the episode is Patrick Grant's book Less, which Jules read on holiday. She connects its message about consumerism and fewer, better things to the online business world: the endless courses, the pressure to churn out content, and the idea that more growth is the only measure of success. She makes the case for building something solid and intentional instead, with pages and a body of work that genuinely bring you clients, and a business that pays the bills and supports the life you want without taking everything from you. What Jules talks about: Switching off properly: why working four days and genuinely switching off matters to her, and why rest doesn't always bring breakthroughs.Coming back after a hard week: the expectation that you'll return straight to full speed, and why being kind to yourself matters in changeable times.Social media doubts: how a few minutes on a platform can bring the gremlins back, and the boundaries she's putting in place.The square peg: feeling different, the gap between the confident conversations and the ones in her own head, and choosing to lean into her bolder side.Less by Patrick Grant: what fast fashion and consumerism taught her about marketing, content and growth for its own sake.An intentional business: why you don't need endless content, and what she's focusing on for the last quarter of the year.Resources mentioned in this episode: Less: Stop Buying So Much Rubbish: How Having Fewer, Better Things Can Make Us Happier by Patrick GrantJoin Jules's email listIf this episode resonates with you, send Jules a message. She'd love to hear from you. Normal service resumes next week with practical tips on getting your website found in search, converting clients and getting recommended by AI. Send us Fan Mail Support the show Ever feel like your business should be easier to find on Google & in AI search? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

  8. Sep 24

    153: Get Found by AI Using FAQs

    In this episode, Jules White explains how frequently asked questions, one of the most underused sections on a website, can grow your traffic, build your authority and increase your conversions, and why they matter more now that AI answers and AI Overviews pull directly from them. Jules shares a real example from a website visibility report she ran recently for a physiotherapy business, whose FAQ page was showing up for "sports massage" in both organic and AI search. From there she walks through why FAQs work on two fronts: removing the last-minute hesitation that stops human visitors booking, and giving search engines the context and plain language that show you know your subject. She then covers how to find the right questions, how to structure them so they stand on their own and get cited, and where to place them across your site, including the local-intent questions that help nearby businesses get found. Key Takeaways: Why FAQs matter: They remove buyer hesitation right beside your call to action, help attract right-fit clients by answering things like how you work and your policies upfront, and cut down the admin of answering the same questions over and over. Finding the right questions: Start with what your clients genuinely ask you, then widen out using Google Search Console, the People Also Ask and related searches on a results page, AlsoAsked and Answer the Public, and AI tools like Google Gemini, though Jules suggests not starting with AI. Structuring them to get cited: Lead with the answer rather than waffling, keep each question and answer able to make sense taken out of context, use clear headings, keep answers to roughly 40 to 60 words, stick to one question per entry, and add FAQ schema where you can. Where to place them: A few general questions low down on your homepage, four to six targeted ones on service and product pages to strengthen thin content and weave in keywords, and a dedicated, well-organised FAQ page broken into clear sections. Local intent for local businesses: Questions tied to local events, parking, addresses and nearby landmarks weave your location in naturally, like asking whether to book a sports massage before or after a local marathon. Google Business Profile: Google has retired the manual Q&A section, so its AI now answers questions using your website, reviews and profile details, which makes keeping those sources accurate and complete more important than ever. Your takeaway this week: Review your core pages, your homepage, your most important product or service, your about page and your contact page, and check whether your existing FAQs still make sense out of context, and what you could tweak or add. Resources mentioned in this episode: Episode 143: AI search and why simple foundations still matterGoogle Analytics & Google Search Console Made SimpleAlsoAsked and Answer the Public for surfacing real search questionsThe free Discover Your Core Topics guideBook a free Website Potential discovery call to talk through using FAQs, and FAQ schema, to help you show up in search and convertYou can also text the show or send Jules a DM to share what you discover are your core topics. Subscribe to The Website Success Show for more grounded, practical tips on getting found in search without relying on social media. Send us Fan Mail Support the show Ever feel like your business should be easier to find on Google & in AI search? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

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Love the work you do, but tired of pouring time into social media and getting very little back? There is another way to bring in clients. When your website is found on Google, on maps and in AI search, it can do far more of the work for you. This podcast is for health and wellness professionals who run their own practice and do most of their own marketing, even if they have a little help. Therapists, counsellors, skin specialists, aesthetic and medspa practitioners, holistic and complementary therapists, nutritionists, coaches, physiotherapists, retreat hosts and training academies. You’re established in what you do, you need a steady flow of new clients, and you want to understand your marketing rather than hand it all over. This show answers questions like: How do I get found on Google when people search for what I offer near me?How do I get recommended by ChatGPT and other AI search tools?How do I market my practice without relying on social media?How do I turn more website visitors into enquiries and bookings?What should I actually put on my service pages, images and FAQs?How do I make better use of the content I already have? Each week, you’ll get: Simple SEO, AI search (AEO/GEO) and conversion strategies you can put into practiceWebsite marketing guidance to help you attract the clients you love working withLive website coaching sessions with real practitioners and business ownersClear explanations of how Google, AI tools and online search really workHosted by Jules White, website and SEO consultant, founder of The Website Success Hub and a former beauty and wellness therapist. Jules helps practitioners build marketing that feels calmer and more human, so their website brings in the right people while they focus on the work they do best. Social media is optional. Your website isn’t.

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