International Web Effectiveness Podcast

Bill Hunt and Bill Scully
  • 5.0 (1)
  • Marketing
  • Updated Weekly

Welcome to the International Web Effectiveness Podcast by International Web Mastery! Join hosts Bill Hunt of Back Azimuth Consulting and Bill Scully of Digital Marketing Fuel, LLC as they discuss global SEO and digital marketing. Perfect for those seeking to enhance their online presence and drive international growth through effective SEO strategies. International Web Mastery specializes in simplifying global SEO, particularly HREFLang elements. Whether you're a pro or a beginner, our expert insights will help you master the challenges of global web effectiveness. #hreflang #internationalseo

  1. Google I/O 2026's announcement changed SEO - Here's What You Need to Know

    Jun 9

    Google I/O 2026's announcement changed SEO - Here's What You Need to Know

    The blue-links era is officially over. At Google I/O 2026, the message was loud and clear: search is run by agents now, and your website is just raw material. In this episode, Bill Hunt & Bill Scully breaks down the massive global rollout of AI Mode, Gemini 3.5 Flash, and the reality of the 58% drop in traditional publisher traffic. Discover why your website must transition from a destination into an "API" for machines, and learn Bill’s 5-pillar executive playbook to shift your strategy from basic content marketing to high-impact Visibility Engineering.____________________________________________ Hosts: Bill Hunt and Bill Scully Full show notes: ⁠https://internationalwebmastery.com/international-web-effectiveness-podcast/google-io-2026-seo-changes-what-you-need-to-know/ ___________________________________________ Shownotes Links Google's official I/O 2026 announcement hub: https://blog.google/innovation-and-ai/technology/ai/google-io-2026-all-our-announcements/ Sundar Pichai opening keynote recap: https://blog.google/innovation-and-ai/sundar-pichai-io-2026/ Google Search I/O 2026 updates: https://blog.google/products-and-platforms/products/search/search-io-2026/ Bill Hunt at Search Engine Journal: https://www.searchenginejournal.com/author/bill-hunt/ SEJ on Bill Hunt's Executive Mandate: https://x.com/sejournal/status/1955711956121215479 Coalition Technologies SEO takeaways: https://coalitiontechnologies.com/blog/google-io-2026-seo Skyfield Digital SEO and GEO takeaways: https://skyfielddigital.com/google-i-o-2026-announcements-what-they-mean-for-seo-and-geo/ PPC land on unexpected search changes: https://ppc.land/google-i-o-2026-the-search-changes-seos-did-not-expect/ SimpleTiger on SEO vs. AI search: https://www.simpletiger.com/blog/google-io-2026-seo-and-ai-search Neil Patel on I/O 2026 and Marketing Live: https://neilpatel.com/blog/google-io-2026/ Engadget recap: https://www.engadget.com/2176896/everything-google-announced-io-2026-gemini-omni-spark/AdExchanger on the AI search reckoning: https://www.adexchanger.com/publishers/the-ai-search-reckoning-is-dismantling-open-web-traffic-and-publishers-may-never-recover/ ___________________________________________ Looking for more episodes like these? Check out our main YouTube channel: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.c⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠om/@InternationalWebMastery⁠⁠⁠⁠⁠⁠⁠⁠ Or visit our podcast page: ⁠⁠⁠⁠⁠⁠⁠⁠https://internationalwebmastery.com/international-web-effectiveness-podcast/⁠⁠⁠⁠⁠⁠⁠⁠ ____________________________________________ Join our Facebook Group: ► ⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/1097711877977484/⁠⁠⁠⁠⁠⁠⁠⁠ ____________________________________________ Follow us on: ► Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/internationalwebmastery/⁠⁠⁠⁠⁠⁠⁠⁠ ► Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/internationalwebmastery/⁠⁠⁠⁠⁠⁠⁠⁠ ► Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/IntlWebMastery ⁠⁠⁠⁠⁠⁠⁠⁠ ► LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/international-web-mastery/

    56 min
  2. Frustrated by Friction – Why Your Website is Killing Your Business

    Mar 27

    Frustrated by Friction – Why Your Website is Killing Your Business

    In this episode, Bill Scully and Bill Hunt break down what “digital friction” really looks like and why it quietly costs you customers. From slow pages and confusing navigation to broken login flows and painful checkout experiences, they share real examples of how users get stuck—and why they leave. More importantly, they walk through simple ways to spot these issues and fix them, so your site actually helps people complete what they came to do. ____________________________________________ Hosts: Bill Hunt and Bill Scully Full show notes: https://internationalwebmastery.com/international-web-effectiveness-podcast/frustrated-by-friction-why-your-website-is-killing-your-business/ ___________________________________________ Shownotes Links Statsig's article on digital friction https://www.statsig.com/perspectives/streamlining-digital-experiences-reducing-online-friction ___________________________________________ Looking for more episodes like these? Check out our main YouTube channel: ⁠⁠⁠⁠⁠⁠⁠https://www.youtube.c⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠om/@InternationalWebMastery⁠⁠⁠⁠⁠⁠⁠ Or visit our podcast page: ⁠⁠⁠⁠⁠⁠⁠https://internationalwebmastery.com/international-web-effectiveness-podcast/⁠⁠⁠⁠⁠⁠⁠ ____________________________________________ Join our Facebook Group: ► ⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/1097711877977484/⁠⁠⁠⁠⁠⁠⁠ ____________________________________________ Follow us on: ► Facebook: ⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/internationalwebmastery/⁠⁠⁠⁠⁠⁠⁠ ► Instagram: ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/internationalwebmastery/⁠⁠⁠⁠⁠⁠⁠ ► Twitter: ⁠⁠⁠⁠⁠⁠⁠https://x.com/IntlWebMastery ⁠⁠⁠⁠⁠⁠⁠ ► LinkedIn: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/international-web-mastery/

    50 min
  3. Hreflang in the AI Era

    Jan 27

    Hreflang in the AI Era

    In Episode 41 of the International Web Effectiveness Podcast, Bill Hunt and Bill Scully discuss how hreflang and geo-targeting behave in an AI-driven search environment. Using a real-world example, they explain why AI-generated results can surface pages from the wrong country even when international SEO is implemented correctly. The conversation reframes this not as a hreflang issue, but as a shift in how content is selected when AI systems prioritize relevance and validation over location. The episode closes with practical guidance for international brands navigating localization, content consistency, and visibility as AI increasingly sits between users and websites. ____________________________________________ Hosts: Bill Hunt and Bill Scully Full show notes: https://internationalwebmastery.com/international-web-effectiveness-podcast/hreflang-ai-era-international-seo/ ___________________________________________ Shownotes Links Why Global Search Misalignment Is An Engineering Feature And A Business BugMike King's Query Fan-OutFree International Web Mastery GSC Question Report___________________________________________ Looking for more episodes like these? Check out our main YouTube channel: ⁠⁠⁠⁠⁠⁠https://www.youtube.c⁠⁠⁠⁠⁠⁠⁠⁠om/@InternationalWebMastery⁠⁠⁠⁠⁠⁠ Or visit our podcast page: ⁠⁠⁠⁠⁠⁠https://internationalwebmastery.com/international-web-effectiveness-podcast/⁠⁠⁠⁠⁠⁠ ____________________________________________ Join our Facebook Group: ► ⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/1097711877977484/⁠⁠⁠⁠⁠⁠ ____________________________________________ Follow us on: ► Facebook: ⁠⁠⁠⁠⁠⁠https://www.facebook.com/internationalwebmastery/⁠⁠⁠⁠⁠⁠ ► Instagram: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/internationalwebmastery/⁠⁠⁠⁠⁠⁠ ► Twitter: ⁠⁠⁠⁠⁠⁠https://x.com/IntlWebMastery ⁠⁠⁠⁠⁠⁠ ► LinkedIn: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/international-web-mastery/

    51 min
  4. Website Migrations in the AI Era

    Jan 19

    Website Migrations in the AI Era

    In this episode, Bill Scully and Bill Hunt explain why website migrations now affect how AI systems remember your business, which version of your content becomes the source of truth, and why redirects no longer fix everything. They break down how old content can outlive new launches, how AI citations get lost even when rankings recover, and why international websites face added exposure If you’re still treating website migrations as an SEO-only task, this episode will change how you think about them. ____________________________________________ Hosts: Bill Hunt and Bill Scully Full show notes: https://internationalwebmastery.com/international-web-effectiveness-podcast/website-migrations-ai-era/ ___________________________________________ Free International Web Mastery GSC Question Report: https://lookerstudio.google.com/reporting/9fc44b52-5a7a-4fe7-8509-ac49e302c35d Referenced Work: AI Share Button URL Creator (CiteMET) by Metehan Yesilyurt https://metehan.ai/ ___________________________________________ Looking for more episodes like these? Check out our main YouTube channel: ⁠⁠⁠⁠⁠https://www.youtube.c⁠⁠⁠⁠⁠⁠om/@InternationalWebMastery⁠⁠⁠⁠⁠ Or visit our podcast page: ⁠⁠⁠⁠⁠https://internationalwebmastery.com/international-web-effectiveness-podcast/⁠⁠⁠⁠⁠ ____________________________________________ Join our Facebook Group: ► ⁠⁠⁠⁠⁠https://www.facebook.com/groups/1097711877977484/⁠⁠⁠⁠⁠ ____________________________________________ Follow us on: ► Facebook: ⁠⁠⁠⁠⁠https://www.facebook.com/internationalwebmastery/⁠⁠⁠⁠⁠ ► Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/internationalwebmastery/⁠⁠⁠⁠⁠ ► Twitter: ⁠⁠⁠⁠⁠https://x.com/IntlWebMastery ⁠⁠⁠⁠⁠ ► LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/company/international-web-mastery/

    48 min
  5. Google Indexing with Adam Gent

    11/19/2025

    Google Indexing with Adam Gent

    In this episode of the International Web Effectiveness Podcast, hosts Bill Hunt and Bill Scully discuss critical issues surrounding Google’s indexing processes with Adam Gent from Indexing Insight. They explore why indexing performance management is often overlooked, the significance of understanding crawled previously indexed pages, and the impact of page quality on indexing. Adam shares insights on the dynamic nature of indexing, the importance of monitoring index rates, and how AI is influencing search eligibility. The conversation emphasizes the need for SEO professionals to take stock of their indexed pages and understand the quality signals that affect their visibility in search results. ____________________________________________ Hosts: Bill Hunt and Bill Scully Full show notes: https://internationalwebmastery.com/international-web-effectiveness-podcast/google-indexing-with-adam-gent/ ___________________________________________ Indexing Insight Links Tool: https://indexinginsight.com/ Newsletter: https://indexinginsight.substack.com/ ___________________________________________ Looking for more episodes like these? Check out our main YouTube channel: ⁠⁠⁠⁠https://www.youtube.c⁠⁠⁠⁠om/@InternationalWebMastery⁠⁠⁠⁠ Or visit our podcast page: ⁠⁠⁠⁠https://internationalwebmastery.com/international-web-effectiveness-podcast/⁠⁠⁠⁠ ____________________________________________ Join our Facebook Group: ► ⁠⁠⁠⁠https://www.facebook.com/groups/1097711877977484/⁠⁠⁠⁠ ____________________________________________ Follow us on: ► Facebook: ⁠⁠⁠⁠https://www.facebook.com/internationalwebmastery/⁠⁠⁠⁠ ► Instagram: ⁠⁠⁠⁠https://www.instagram.com/internationalwebmastery/⁠⁠⁠⁠ ► Twitter: ⁠⁠⁠⁠https://x.com/IntlWebMastery ⁠⁠⁠⁠ ► LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/company/international-web-mastery/

    53 min
  6. Optimizing for AI Searcher Behavior

    10/21/2025

    Optimizing for AI Searcher Behavior

    In this episode, Bill Scully and Bill Hunt discuss the latest changes shaping how AI and search influence web effectiveness. They talk about Google’s removal of the “num=100” parameter, new findings from Growth Memo and Pew Research on zero-click behavior, and what these shifts mean for data collection, visibility, and user engagement. The conversation explores how marketers can manage their brand’s AI visibility, measure performance in new ways, and prepare for the next phase of search-driven digital strategy. ____________________________________________ Hosts: Bill Hunt and Bill Scully Full show notes: ___________________________________________ Referenced Articles & Resources: ►77% of sites lost keyword visibility after Google removed num=100: Data https://searchengineland.com/google-num100-impact-data-462231 ►What Our AI Mode User Behavior Study Reveals about the Future of Search https://www.growth-memo.com/p/what-our-ai-mode-user-behavior-study ►Google users are less likely to click on links when an AI summary appears in the results https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/ ►Who Is the GEO Coach? https://signalandfriction.substack.com/p/who-is-the-geo-coach ___________________________________________ Looking for more episodes like these? Check out our main YouTube channel: ⁠⁠⁠https://www.youtube.c⁠⁠om/@InternationalWebMastery⁠⁠⁠ Or visit our podcast page: ⁠⁠⁠https://internationalwebmastery.com/international-web-effectiveness-podcast/⁠⁠⁠ ____________________________________________ Join our Facebook Group: ► ⁠⁠⁠https://www.facebook.com/groups/1097711877977484/⁠⁠⁠ ____________________________________________ Follow us on: ► Facebook: ⁠⁠⁠https://www.facebook.com/internationalwebmastery/⁠⁠⁠ ► Instagram: ⁠⁠⁠https://www.instagram.com/internationalwebmastery/⁠⁠⁠ ► Twitter: ⁠⁠⁠https://x.com/IntlWebMastery ⁠⁠⁠ ► LinkedIn: ⁠⁠⁠https://www.linkedin.com/company/international-web-mastery/

    59 min
  7. The AI Easy Button Myth: Shortcut or Setback for SEO?

    09/08/2025

    The AI Easy Button Myth: Shortcut or Setback for SEO?

    In this episode of the International Web Effectiveness Podcast, hosts Bill Scully and Bill Hunt are joined by guests Nick LeRoy and Jason Kilgore for a candid panel discussion on The AI Easy Button Myth: Shortcut or Setback for SEO? Building on Nick’s article Dear C-Suite: Stop Betting Your Future on the AI Shortcut, the conversation challenges the belief that AI can instantly replace people and processes in SEO. The group explores what leaders miss when they chase shortcuts, the risks of losing institutional knowledge, and how “race to the bottom” thinking erodes competitive advantage. Together, they discuss how AI can be a powerful accelerator—but only when paired with human expertise, intuition, and strategic context. The episode also covers how to reframe the CEO conversation, measure AI’s real ROI, and protect long-term value in an era of rapid AI adoption. ____________________________________________ Hosts: Bill Hunt and Bill Scully Full show notes: https://internationalwebmastery.com/international-web-effectiveness-podcast/ai-easy-button-myth/ ___________________________________________ Guests: ⁠Nick LeRoy – Creator of the popular #SEOForLunch newsletter, read by thousands of marketers each week, and founder of SEOJobs.com and PPCJobs.com, two niche job boards serving the digital marketing community. Jason Kilgore – Associate Director of SEO (Legal Division) at Internet Brands and Managing Member of Contractor Near You, LLC. With nearly 30 years of experience at companies like Dell, Apple, Thomson Reuters, and Internet Brands, Jason brings deep expertise in technology and content strategy. Recently, his team was a finalist in the 2024 Search Engine Land Awards for Best In-House SEO Initiative. ___________________________________________ Referenced Articles & Resources: Dear C-Suite: Stop Betting Your Future on the AI Shortcut https://www.seoforlunch.com/p/ai-shortcut SEO in 2025 is a Team Sport https://internationalwebmastery.com/international-web-effectiveness-podcast/episode-24-seo-in-2025-is-a-team-sport/ Bill Hunt’s series on Web Effectiveness in Search (Search Engine Journal) https://www.searchenginejournal.com/author/bill-hunt/ ___________________________________________ Looking for more episodes like these? Check out our main YouTube channel: ⁠⁠https://www.youtube.com/@InternationalWebMastery⁠⁠ Or visit our podcast page: ⁠⁠https://internationalwebmastery.com/international-web-effectiveness-podcast/⁠⁠ ____________________________________________ Join our Facebook Group: ► ⁠⁠https://www.facebook.com/groups/1097711877977484/⁠⁠ ____________________________________________ Follow us on: ► Facebook: ⁠⁠https://www.facebook.com/internationalwebmastery/⁠⁠ ► Instagram: ⁠⁠https://www.instagram.com/internationalwebmastery/⁠⁠ ► Twitter: ⁠⁠https://x.com/IntlWebMastery ⁠⁠ ► LinkedIn: ⁠⁠https://www.linkedin.com/company/international-web-mastery/

    1h 4m
  8. SEO in the Age of AI: Future-Proof Strategies for Smarter Search Engines

    07/23/2025

    SEO in the Age of AI: Future-Proof Strategies for Smarter Search Engines

    In this episode, Bill Scully and Bill Hunt dive into how AI is transforming SEO and changing the fundamentals of digital marketing. They explore why understanding user intent, adapting to shifting query dynamics, and taking a multidisciplinary approach are essential for success. You'll hear how search engines are now applying multi-dimensional filters to assess content value. Bill and Bill explain why your content strategy needs to focus on semantic structure, early involvement in planning, and better collaboration across teams to stay competitive. Whether you're in SEO, content, or digital strategy, this episode offers practical insights to help you improve indexing and strengthen your web presence in the age of AI. ____________________________________________ Hosts: Bill Hunt and Bill Scully Full show notes: https://internationalwebmastery.com/international-web-effectiveness-podcast/seo-age-of-ai-future-proof-search-strategies/ ___________________________________________ Show notes Links: The Google Indexing Purge Update Stop Retrofitting. Start Commissioning: The New Role Of SEO In The Age Of AI Why SEO’s Fundamentals Still Matter in the Age of AI ___________________________________________ Special Thanks to: Adam Gent Koray Tugberk GUBUR ___________________________________________ Looking for more episodes like these? Check out our main YouTube channel: ⁠https://www.youtube.com/@InternationalWebMastery⁠ Or visit our podcast page: ⁠https://internationalwebmastery.com/international-web-effectiveness-podcast/⁠ ____________________________________________ Join our Facebook Group: ► ⁠https://www.facebook.com/groups/1097711877977484/⁠ ____________________________________________ Follow us on: ► Facebook: ⁠https://www.facebook.com/internationalwebmastery/⁠ ► Instagram: ⁠https://www.instagram.com/internationalwebmastery/⁠ ► Twitter: ⁠https://x.com/IntlWebMastery ⁠ ► LinkedIn: ⁠https://www.linkedin.com/company/international-web-mastery/

    46 min
See All (43)

About

Welcome to the International Web Effectiveness Podcast by International Web Mastery! Join hosts Bill Hunt of Back Azimuth Consulting and Bill Scully of Digital Marketing Fuel, LLC as they discuss global SEO and digital marketing. Perfect for those seeking to enhance their online presence and drive international growth through effective SEO strategies. International Web Mastery specializes in simplifying global SEO, particularly HREFLang elements. Whether you're a pro or a beginner, our expert insights will help you master the challenges of global web effectiveness. #hreflang #internationalseo

Information