Affiliate Marketing 2.0

Joshua Kennedy
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It's time to update the affiliate channel.Joshua Kennedy, founder of Imagine Marketing, hosts the "Affiliate Marketing 2.0" podcast, touring the world of affiliate marketing, data analytics, and business intelligence for listeners.Need affiliate marketing help?josh@imagine-affiliate.comNeed more affiliate marketing resources?imagine-affiliate.comwww.youtube.com/channel/UC1Uasuit99AGn_sRNQktf9Q

Episodes

  1. JAN 26

    The Modern Publishing Playbook with Ash Read

    Ash Read is the Co-founder and General Manager of Wellworthy, a modern publishing and media company focusing on the health and wellness industry.  Ash joins the Affiliate Marketing 2.0 podcast to share details on his background as an exited review publisher in the home furniture space, his current role at Wellworthy, and his general thoughts on publishing and media.  Josh and Ash discuss topics like:  What publisher whitelisting is and why it is a core offering at Wellworthy How whitelisting can reduce ad costs for brands How brands can strategically use third-party reviews in both top-of-funnel and bottom-of-funnel campaigns Why publishers need to diversify their business and traffic sources from just Google If you're an affiliate marketer, performance marketer, publisher, or brand rep, be sure to tune in and learn about how modern publishers operate.  Learn more about affiliate marketing: LinkedIn Affiliate Discovery Call: https://meetings.hubspot.com/josh1364/affiliate-discovery-call-?uuid=4f57ac7b-0da1-46e9-b6d1-5e6f1531c527 Follow Josh on LinkedIn: https://www.linkedin.com/in/joshua-kennedy-aa405a52 Website: Imagine Affiliate | Affiliate Marketing 2.0

    47 min

  2. JAN 20

    Inside Performance Podcasting with Jordan Bentley

    Jordan Bentley is the founder of Audiohook, an advertising technology company that brings performance-based advertising to audio platforms such as creator podcasts, Sirius XM, and iHeart Radio.   Jordan joins the Affiliate Marketing 2.0 podcast to share the origins of Audiohook, how Audiohook works, and how brands can benefit from the platform.  Josh and Jordan review topics like:  How Audiohook's performance-based advertising fees have better incentive alignment with brands Audio's effectiveness at driving conversions for brandsHow Audiohook can help brands diversify acquisition from platforms like Meta How Audiohook's attribution model works and how Audiohook uses third-party incrementality tests to prove out the incrementality of podcast advertisingIf you're an affiliate marketer, performance marketer, or brand rep, be sure to tune in and learn about how Audiohook can complement your acquisition efforts.  Learn more about affiliate marketing: LinkedIn Affiliate Discovery Call: https://meetings.hubspot.com/josh1364/affiliate-discovery-call-?uuid=4f57ac7b-0da1-46e9-b6d1-5e6f1531c527 Follow Josh on LinkedIn: https://www.linkedin.com/in/joshua-kennedy-aa405a52 Website: Imagine Affiliate | Affiliate Marketing 2.0

    50 min

  3. 11/24/2025

    Reddit Affiliate Mastery with Nolan Ronayne

    Nolan Ronayne is a rising affiliate star driving millions in incremental revenue for brands on Amazon and DTC.   Nolan joins AM 2.0 to discuss how he leverages platforms like YouTube, Reddit, and Google Ads to drive meaningful revenue for referral programs like consulting.com.  Josh and Nolan review topics like:  How affiliates prepare for peak shopping seasons, like Black Friday His process for engaging with Redditors to refer sales What affiliate managers need to provide affiliates to equip them for success If you're an affiliate marketer who wants to learn how high-level affiliates operate, then be sure to tune into this episode.  Learn more about affiliate marketing: LinkedIn Affiliate Discovery Call: https://meetings.hubspot.com/josh1364/affiliate-discovery-call-?uuid=4f57ac7b-0da1-46e9-b6d1-5e6f1531c527 Follow Josh on LinkedIn: https://www.linkedin.com/in/joshua-kennedy-aa405a52 Website: Imagine Affiliate | Affiliate Marketing 2.0

    38 min

  4. 11/17/2025

    Enterprise Affiliate Marketing Management with Mike Currey

    Mike Currey is an affiliate marketing veteran with serious affiliate programs on his resume, including T-Mobile, Quince, and Blue Nile.  Mike joins AM 2.0 to discuss his process for building large, enterprise-level affiliate programs, including coupon best practices, what a partner mix should look like, and how to work harmoniously with other teams within an organization.  If you're an affiliate marketer who wants to learn how the biggest and best affiliate programs in the world work behind the scenes, then be sure to tune into this episode.

    49 min

  5. 09/04/2025

    Customer Moments that Matter with Michael Cole from Everflow

    The Affiliate Marketing 2.0 podcast is dedicated to conversations with the brightest and most forward-thinking minds in affiliate marketing. The guest in this episode, Michael Cole, Senior Vice President of Marketing at powerhouse affiliate network, Everflow, fits that description perfectly. Michael is a blend of marketing creativity with a data-driven backbone and has a ton of general knowledge about the affiliate space.  Our conversation features discussions on:  Takeaways from speaking with major publishers at the private Martech Record event at ASE How affiliate publishers will be even MORE IMPORTANT in the era of AI How tools like Prompt Watch can help affiliate marketers stay on top of AI search  How to assess TRUE customer LTV from affiliate sales The importance of customer delight and referrals in Everflow's growth to $25m ARR The ONE THING most brands miss when it comes to building successful affiliate programsWhether you're a publisher, brand, media buyer, or other affiliate practitioner, you will surely resonate with something in this conversation. Contact Michael and Everflow:  Everflow - Partner Marketing Platform For Revenue Growth michael@everflow.io Learn more about building successful affiliate programs: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7280394043245658114 Grow a multi-million-dollar incremental affiliate program ⬇️ Affiliate Discovery Call: https://meetings-na2.hubspot.com/joshua-kennedy Connect with Josh on LinkedIn: https://www.linkedin.com/in/joshua-kennedy-aa405a52 Affiliate Discovery Call: https://meetings.hubspot.com/josh1364/affiliate-discovery-call-?uuid=4f57ac7b-0da1-46e9-b6d1-5e6f1531c527

    37 min

  6. 05/12/2025

    Efficient Affiliate Management with Ivan Tijerina

    The Affiliate Marketing 2.0 podcast is dedicated to conversations with the brightest and most forward-thinking minds in affiliate marketing. The guest in this episode, Ivan Tijerina, founder of Solomon Advertising, fits that description perfectly. Ivan is an emerging agency owner with a scrappy and efficient outlook on affiliate program management.  Our conversation features discussions on:  Diminishing returns in affiliate marketing campaigns Working with mid-funnel and upper-funnel partnerships exclusively The value of whitelisting affiliate content The pitfalls of Performance PR The legitimacy of incrementality tests Comparing incentives of paid affiliate media buyers vs. whitelisting publishersWhether you're a publisher, brand, media buyer, or other affiliate practitioner, you will surely resonate with something in this conversation. Contact Ivan and Solomon Advertising:   https://solomonadvertising.com/ Ivan Tijerina Learn more about affiliate marketing: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7280394043245658114 Affiliate Discovery Call: https://meetings.hubspot.com/josh1364/affiliate-discovery-call-?uuid=4f57ac7b-0da1-46e9-b6d1-5e6f1531c527 Follow Josh on LinkedIn: https://www.linkedin.com/in/joshua-kennedy-aa405a52/

    1h 33m

  7. 01/11/2025

    Affiliate Double Dipping, End of Arbitrage, and Creepy Tracking

    This Affiliate Marketing 2.0 roundup brings the latest goings-on in the affiliate marketing industry for the end of 2024 and the beginning of 2025. 🔥 Topics covered on this roundup 🔥  Amazon Associates - no more double dipping on commissions Google Geminini and Deep Research - no more affiliate review sites? Is is the end of arbitrage in the affiliate industry? Will you let Google track your fingerprints? A power move collaboration between Partnerboost & Partnerize Media Mix Modeling and AffiliateAn attribution whitepaper from the Performance Marketing Association Imagine Marketing's strategy for 2025⏰ Time Stamps ⏰ (02:10) No more double dipping for Amazon Affiliates  (03:36) Google Gemini's Deep Research  (05:32) The end of affiliate arbitrage?   (07:10) Fingerprinting tracking technology  (08:25) Partnerboost and Partnerize collaboration  (09:09) MMM undercuts affiliate?  (10:15) PMA updates attribution whitepaper  (10:55) Imagine Marketing focuses for 2025 End of Affiliate Arbitrage Discussion ⬇️ https://open.spotify.com/episode/2sCLi5uZhPXdX0ulqemiiZ Google fingerprinting article. Google Deep Research article.

    14 min

  8. 08/18/2024

    ShareASale Wizardry with Christopher Rueckert

    The Affiliate Marketing 2.0 podcast is dedicated to conversations with the brightest and most forward-thinking minds in affiliate marketing. The guest in this episode, Christoper Rueckert, former Head of Product at ShareASale, perfectly exemplifies that description. When Christopher isn't indulging in a bowl of cookies & cream ice cream, he's launching zero-to-one software products like the ShareASale setup wizard, deploying an agile development methodology, and weighing on the hot topic of attribution.  Chris is an industry veteran with deep expertise in tracking, affiliate networks, and affiliate technology.  While he is extremely technical, Chris is an equally effective communicator, and listeners will appreciate how he conveys technical concepts in plain language.  Publishers, brands, agencies, and tech stakeholders alike will learn something from Chris and this conversation.  I hope you enjoy it.  Josh ✌🏼 Learn more about affiliate marketing: https://amtwopointzero.beehiiv.com/ Run a better affiliate program: https://shorturl.at/Q01K5 Affiliate Discovery Call: https://meetings.hubspot.com/josh1364/affiliate-discovery-call-?uuid=4f57ac7b-0da1-46e9-b6d1-5e6f1531c527 Follow Josh on LinkedIn: https://www.linkedin.com/in/joshua-kennedy-aa405a52/ Free affiliate resources: https://drive.google.com/drive/u/2/folders/15E4MySfPlKrJC0doVMMLNrx6poMnB-

    57 min

  9. 08/10/2024

    Lessons in Independent Publishing with Laura Klein

    The Affiliate Marketing 2.0 podcast is dedicated to conversations with the brightest and most forward-thinking minds in affiliate marketing. The guest in this episode, Laura Klein, founder of Organic Authority, exemplifies that description perfectly. When Laura isn't considering pulling her out from the last Google algorithm update, she's busy planning a content calendar, experimenting with landing page best practices, implementing social whitelisting strategies, and rolling out SEO checklists for her team.  Laura is an OG in the organic wellness movement and has been the publisher at Organic Authority for a decade.   She has lived through the ups and downs and constant evolutions of digital marketing and managed to stay rooted in day-one principles.  Whether you're a publisher, brand, media buyer, or other affiliate practitioner, you will surely resonate with something in this conversation. Contact Laura and Organic Authority:   https://www.organicauthority.com/ Laura Klein

    57 min

  10. 07/06/2024

    Seven-figure Arbitrage with Alex Goldberg

    The Affiliate Marketing 2.0 podcast is dedicated to conversations with the brightest and most forward-thinking minds in affiliate marketing The guest in this episode, Alex Goldberg, exemplifies that description perfectly. When Alex isn’t fishing for coins at the bottom of a fountain, he’s building seven-figure product review and comparison sites like Fin vs. Fin and teaching publishers how to diversify their traffic sources. Alex joined me to discuss Fin vs. Fin, the state of organic search, principles of paid media arbitrage, and his new course, Paid Media Affiliates. Alex Goldberg is a true entrepreneur and has lived and breathed what it means to be an affiliate marketer. Whether you're a publisher, brand, media buyer, or other affiliate practitioner, you will surely resonate with something in this conversation. Diversify your traffic and de-risk you business with Alex: Paidmediaaffiliates.com  Learn more about affiliate marketing:  https://amtwopointzero.beehiiv.com/

    56 min
  • 10 Episodes

About

It's time to update the affiliate channel.Joshua Kennedy, founder of Imagine Marketing, hosts the "Affiliate Marketing 2.0" podcast, touring the world of affiliate marketing, data analytics, and business intelligence for listeners.Need affiliate marketing help?josh@imagine-affiliate.comNeed more affiliate marketing resources?imagine-affiliate.comwww.youtube.com/channel/UC1Uasuit99AGn_sRNQktf9Q

Information

  • Creator
    Joshua Kennedy
  • Years Active
    2024 - 2026
  • Episodes
    10
  • Rating
    Explicit
  • Copyright
    © 2026 Affiliate Marketing 2.0
  • Show Website
    Affiliate Marketing 2.0