The Viral Ideas Podcast

Josh and Runda

A brain-hurricane where Josh and Runda discuss new ideas designed to go viral. We're probably telling you about the idea because we wish we could do it ourselves, but we don't have the time. We'll be sharing our insights from the ad industry, our networks, and regular research to share trends & opportunities focussed on virality. Also, we'll bring on some cool guests sometimes.

  1. 05/23/2025

    GTA VI Inspired Bank Real Life Robbery Experience | The Viral Ideas Podcast

    Watch GTA VI Trailer 2 here: https://www.youtube.com/watch?v=VQRLujxTm3cIn this episode of the Viral Ideas Podcast with Josh https://ca.linkedin.com/in/joshua-buxton and Runda https://ca.linkedin.com/in/rundadong , we are reacting one of the most defining moments of pop culture in our generation - the second trailer release of GTA VI. We then brainstormed a series of marketing, content, and business ideas that anyone can begin to start preparing to execute the idea for next year's release.---Josh is a co-founder at Ten Four Pictures, a production company based in Toronto that specializes in storytelling at the SME & Enterprise level. Josh has produced brand films for industry-leading brands in the fashion world, music videos for top artists, and global partnerships generating 5M+ organic viewership for Ten Four's clients.Runda is the founder of Space Hotel, a creative consultancy based in Toronto that specializes in advertising services for small to medium-sized enterprises (SMEs) and startups. Runda is an award winning creative responsible for campaigns such as the Miller Lite Relief Catcher, 97percent's Aim for Change, and Robin Hood Flour's All Purpose Packaging.---Josh's Stuff:Ten Four Pictures - https://www.tenfour.pictures/Runda's Stuff:YouTube Channel - https://www.youtube.com/ ⁨@RundaDong⁩ Space Hotel - https://www.thespacehotel.ca/30 Min Brainstorm - https://www.thespacehotel.ca/offer/30min---Have ideas to share? Come guest on the podcast: forms.gle/XiJja6kVS2CAkWYJA---Show Notes:00:00 Intro to GTA VI as a Cultural Moment01:07 Vice City Themed Airbnb03:03 GTA VI Fitness Programs06:17 GTA VI DJ Sets06:43 Cops in GTA VI08:04 How to Deal with Cops content series09:41 Creating a Content Studio in GTA VI10:13 The Real Lucia Caminos & Jason Duval12:26 GTA VI OnlyFans13:39 GTA VI Themed Bar, Custom Beer Labels, and Private Events16:45 GTA VI Inspired Fashion Label20:13 GTA VI Movie Production Studio20:01 GTA VI Themed Stunt Driving Course20:47 GTA VI Themed Bank Robbery Experiences26:08 Vice City Travel Agency & Corporate Retreats31:11 Branded Experiences and Collaborations33:16 Closing Thoughts and Outro

    35 min
  2. 05/09/2025

    Using The Vibe Check To Validate Our Idea

    In this episode of the Viral Ideas Podcast with Josh https://ca.linkedin.com/in/joshua-buxton and Runda https://ca.linkedin.com/in/rundadong , we are using the "Mobile Funbox" idea to put it through the ringer of The Vibe Check system. In this conversation, we distilled the essence of the idea and added additional practical detail to validate the idea within our system.---Josh is a co-founder at Ten Four Pictures, a production company based in Toronto that specializes in storytelling at the SME & Enterprise level. Josh has produced brand films for industry-leading brands in the fashion world, music videos for top artists, and global partnerships generating 5M+ organic viewership for Ten Four's clients.Runda is the founder of Space Hotel, a creative consultancy based in Toronto that specializes in advertising services for small to medium-sized enterprises (SMEs) and startups. Runda is an award winning creative responsible for campaigns such as the Miller Lite Relief Catcher, 97percent's Aim for Change, and Robin Hood Flour's All Purpose Packaging.---Josh's Stuff:Ten Four Pictures - https://www.tenfour.pictures/Runda's Stuff:Space Hotel - https://www.thespacehotel.ca/30 Min Brainstorm - https://www.thespacehotel.ca/offer/30minNewsletter - https://www.thespacehotel.ca/offer/case---Have ideas to share? Come guest on the podcast: forms.gle/XiJja6kVS2CAkWYJA---Show Notes:00:00 Intro02:03 The Vibe Check Elements03:23 V stands for Viral10:37 I stands for Intuitive12:20 B stands for Buildable16:34 E stands for Effective12:58 Outro---Josh is a co-founder at Ten Four Pictures, a production company based in Toronto that specializes in storytelling at the SME & Enterprise level. Josh has produced brand films for industry-leading brands in the fashion world, music videos for top artists, and global partnerships generating 5M+ organic viewership for Ten Four's clients.Runda is the founder of Space Hotel, a creative consultancy based in Toronto that specializes in advertising services for small to medium-sized enterprises (SMEs) and startups. Runda is an award winning creative responsible for campaigns such as the Miller Lite Relief Catcher, 97percent's Aim for Change, and Robin Hood Flour's All Purpose Packaging.---Josh's Stuff:Ten Four Pictures - https://www.tenfour.pictures/Runda's Stuff:Space Hotel - https://www.thespacehotel.ca/30 Min Brainstorm - https://www.thespacehotel.ca/offer/30minNewsletter - https://www.thespacehotel.ca/offer/case---Have ideas to share? Come guest on the podcast: forms.gle/XiJja6kVS2CAkWYJA---Show Notes:00:00 Intro00:46 Is Mobile Funbox Viral?02:39 Is Mobile Funbox Intuitive?05:39 Is Mobile Funbox Buildable?14:47 Is Mobile Funbox Effective?21:17 Outro

    23 min
  3. 05/02/2025

    The Vibe Check: Our Formula to Filter Top Tier Ideas From Brainstorms

    In this episode of the Viral Ideas Podcast with Josh https://ca.linkedin.com/in/joshua-buxton and Runda https://ca.linkedin.com/in/rundadong , we are showing you a real practical system to help you filter down your brainstormed ideas into a practical way to find golden top tier idea nuggets. This is part one of The Vibe Check.---Josh is a co-founder at Ten Four Pictures, a production company based in Toronto that specializes in storytelling at the SME & Enterprise level. Josh has produced brand films for industry-leading brands in the fashion world, music videos for top artists, and global partnerships generating 5M+ organic viewership for Ten Four's clients.Runda is the founder of Space Hotel, a creative consultancy based in Toronto that specializes in advertising services for small to medium-sized enterprises (SMEs) and startups. Runda is an award winning creative responsible for campaigns such as the Miller Lite Relief Catcher, 97percent's Aim for Change, and Robin Hood Flour's All Purpose Packaging.---Josh's Stuff:Ten Four Pictures - https://www.tenfour.pictures/Runda's Stuff:Space Hotel - https://www.thespacehotel.ca/30 Min Brainstorm - https://www.thespacehotel.ca/offer/30minNewsletter - https://www.thespacehotel.ca/offer/case---Have ideas to share? Come guest on the podcast: forms.gle/XiJja6kVS2CAkWYJA---Show Notes:00:00 Intro02:03 The Vibe Check Elements03:23 V stands for Viral10:37 I stands for Intuitive12:20 B stands for Buildable16:34 E stands for Effective12:58 Outro

    18 min
  4. 04/25/2025

    Reacting to Taco Bell's Live Más Live Campaign

    In this episode of the Viral Ideas Podcast with Josh https://ca.linkedin.com/in/joshua-buxton and Runda https://ca.linkedin.com/in/rundadong , we get down to the marketing strategy of Taco Bell's Live Más Live keynote presentations campaign.—Links:Full 2025 Live Más Live Presentation - https://www.youtube.com/watch?v=F9pbS7VqD0oStaples Logo Reveal - https://www.youtube.com/watch?v=sWUhqoAGsfkStaples Logo Forbes Article - https://www.forbes.com/sites/retailwire/2019/04/10/staples-rebrand-seen-as-complex-solution-to-a-simple-challenge/Arc CEO Update - https://www.youtube.com/watch?v=E9yZ0JusME4Munchies/Vice Late Night Food Crawls - https://www.youtube.com/watch?v=uqao3dOYO7U---Josh is a co-founder at Ten Four Pictures, a production company based in Toronto that specializes in storytelling at the SME & Enterprise level. Josh has produced brand films for industry-leading brands in the fashion world, music videos for top artists, and global partnerships generating 5M+ organic viewership for Ten Four's clients.Runda is the founder of Space Hotel, a creative consultancy based in Toronto that specializes in advertising services for small to medium-sized enterprises (SMEs) and startups. Runda is an award winning creative responsible for campaigns such as the Miller Lite Relief Catcher, 97percent's Aim for Change, and Robin Hood Flour's All Purpose Packaging.---Josh's Stuff:Ten Four Pictures - https://www.tenfour.pictures/Runda's Stuff:Space Hotel - https://www.thespacehotel.ca/30 Min Brainstorm - https://www.thespacehotel.ca/offer/30minNewsletter - https://www.thespacehotel.ca/offer/case---Have ideas to share? Come guest on the podcast: forms.gle/XiJja6kVS2CAkWYJA---Show Notes:00:00 Taco Bell's Keynote Reveal Campaign02:00 Additional Campaign Opportunities03:25 Staples Logo Reveal Gone Wrong05:03 Using This as a Content Marketing Format06:38 Keynote Event Agency08:56 Talking Head Content Agency11:23 The Reason Why Tech Companies Make Human Content12:16 Vice Documentary Style Content12:58 Outro

    14 min
  5. 04/18/2025

    Survival Guides, Sidewalk Snow MLM, and MORE

    In this episode of the Viral Ideas Podcast with Josh https://ca.linkedin.com/in/joshua-buxton and Runda https://ca.linkedin.com/in/rundadong , Runda shared his anxieties about WWIII and Josh bounced around his ideas to create a snow clearing MLM.—Links:Samara ADUs - https://www.samara.com/Atella ADUs - https://www.atella.ca/Atlas Survival Shelters - https://atlassurvivalshelters.com/Anduril: https://www.anduril.com/Polestar - https://www.polestar.com/Everest College Commercial - https://www.youtube.com/watch?v=3bbFmZIdlBwStudent Works - https://studentworks.com/US Army Survival Guide - https://www.reddit.com/r/Survival/comments/i19672/here_is_a_pdf_of_the_us_army_survival_guide_read/---Josh is a co-founder at Ten Four Pictures, a production company based in Toronto that specializes in storytelling at the SME & Enterprise level. Josh has produced brand films for industry-leading brands in the fashion world, music videos for top artists, and global partnerships generating 5M+ organic viewership for Ten Four's clients.Runda is the founder of Space Hotel, a creative consultancy based in Toronto that specializes in advertising services for small to medium-sized enterprises (SMEs) and startups. Runda is an award winning creative responsible for campaigns such as the Miller Lite Relief Catcher, 97percent's Aim for Change, and Robin Hood Flour's All Purpose Packaging.---Josh's Stuff:Ten Four Pictures - https://www.tenfour.pictures/Runda's Stuff:Space Hotel - https://www.thespacehotel.ca/30 Min Brainstorm - https://www.thespacehotel.ca/offer/30minNewsletter - https://www.thespacehotel.ca/offer/case---Have ideas to share? Come guest on the podcast: forms.gle/XiJja6kVS2CAkWYJA---Show Notes:00:00 Intro00:23 Bunker ADUs10:31 Content Creator Extension21:09 Sidewalk Snow MLM33:20 Survival Guide Creator42:41 Outro

    45 min
  6. 04/11/2025

    Viral Expert Reseller Ideas with Jake Abdo

    In this episode of the Viral Ideas Podcast with Josh and Runda, we started up with some ecom and then went all in with AI ideas with our guest Jake Abdo —Links:GovDeals - https://govdeals.com/Livestock Auctioneers - https://www.youtube.com/watch?v=dmd3xWy-KEE&Akool AI Avatars - https://akool.com/Boardy AI - https://www.boardy.ai/Dola AI - https://heydola.com/Voiceflow - https://www.voiceflow.com/Expert Secrets - https://amzn.to/4jgnuNk---Josh is a co-founder at Ten Four Pictures, a production company based in Toronto that specializes in storytelling at the SME & Enterprise level. Josh has produced brand films for industry-leading brands in the fashion world, music videos for top artists, and global partnerships generating 5M+ organic viewership for Ten Four's clients.Runda is the founder of Space Hotel, a creative consultancy based in Toronto that specializes in advertising services for small to medium-sized enterprises (SMEs) and startups. Runda is an award winning creative responsible for campaigns such as the Miller Lite Relief Catcher, 97percent's Aim for Change, and Robin Hood Flour's All Purpose Packaging.---Jake's Stuff:Y2KAMS - https://www.y2kams.com/NoMoreDeathPiles - https://nomoredeathpiles.com/Bolo Directory - https://bolodirectory.replit.app/Josh's Stuff:Ten Four Pictures - https://www.tenfour.pictures/Runda's Stuff:Space Hotel - https://www.thespacehotel.ca/30 Min Brainstorm - https://www.thespacehotel.ca/offer/30minNewsletter - https://www.thespacehotel.ca/offer/case---Have ideas to share? Come guest on the podcast: forms.gle/XiJja6kVS2CAkWYJA---Show Notes:00:00 Intro00:58 Charcuterie for Cats10:14 Live Online Auctions23:07 Clutter-Free AI28:45 Voice of the Employee36:45 AI Content Identifier38:08 Turo Tools40:22 LLM Installer Wizard47:27 Outro

    49 min
  7. 03/14/2025

    Never Stress About Your Outfits with Gabriela Otero

    In this episode of the Viral Ideas Podcast with Josh and Runda , we bounced around with some banger ideas with our guest Gabriela Otero —Links:Boring Studios Contract Templates - https://boringstudios.com.au/collections/all-productsInstagram Brand Resources - https://about.meta.com/brand/resources/instagram/instagram-brandBranding Style Guides - https://brandingstyleguides.com/Virgil Abloh. Nike. Icons - https://www.indigo.ca/en-ca/virgil-abloh.-nike.-icons/9783836585095.htmlGenZ Apple Notes App Outfits - https://www.voguebusiness.com/story/fashion/how-the-notes-app-became-gen-zs-clueless-outfit-generatorDominos Tattoo for Free Pizza - https://www.vox.com/the-goods/2018/9/17/17871162/dominos-pizza-tattoos---Josh is a co-founder at Ten Four Pictures, a production company based in Toronto that specializes in storytelling at the SME & Enterprise level. Josh has produced brand films for industry-leading brands in the fashion world, music videos for top artists, and global partnerships generating 5M+ organic viewership for Ten Four's clients.Runda is the founder of Space Hotel, a creative agency based in Toronto that specializes in advertising services for small to medium-sized enterprises (SMEs) and startups. Runda has worked on various viral campaigns - like the Miller Lite Relief Catcher, 97percent's Aim for Change, and Robin Hood Flour's All Purpose Packaging.---Gabriela's Stuff:LinkedIn - https://ca.linkedin.com/in/oterogabrielaInstagram - https://www.instagram.com/redvive/Josh's Stuff:Ten Four Pictures - https://www.tenfour.pictures/Runda's Stuff:Schedule a Brainstorm - https://calendar.app.google/bbehqNhviGaFzdL27Website - https://runda.ca/Newsletter - https://www.thespacehotel.ca/newsletter---Have ideas to share? Come guest on the podcast: forms.gle/XiJja6kVS2CAkWYJA---Show Notes:00:00 Intro01:04 Translated Contract Bundles11:17 Brand Guidelines Library22:45 AI Fashion Stylist32:47 Branded Tattoos Program39:49 Outro

    41 min
  8. 03/07/2025

    Top 3 Viral Charity & NGO Ideas with Sara Elsadik

    In this episode of the Viral Ideas Podcast with Josh and Runda , we talked about some interesting ideas relating to the NGO industry with our guest Sara Elsadik—Links:UNDP - https://www.undp.org/Grand Challenges Canada - https://www.grandchallenges.ca/Bakery Rave - https://www.instagram.com/reel/DBrYWf8S9Tv/?igsh=ZGc2ZzZuNm1iamx2Silent Disco Headphones - https://www.alibaba.com/product-detail/F39-HIFI-silent-disco-headset-sound_1600196734200.html---Josh is a co-founder at Ten Four Pictures, a production company based in Toronto that specializes in storytelling at the SME & Enterprise level. Josh has produced brand films for industry-leading brands in the fashion world, music videos for top artists, and global partnerships generating 5M+ organic viewership for Ten Four's clients.Runda is the founder of Space Hotel, a creative agency based in Toronto that specializes in advertising services for small to medium-sized enterprises (SMEs) and startups. Runda has worked on various viral campaigns - like the Miller Lite Relief Catcher, 97percent's Aim for Change, and Robin Hood Flour's All Purpose Packaging.---Sara's Stuff:LinkedIn - https://www.linkedin.com/in/saraelsadikJosh's Stuff:Ten Four Pictures - https://www.tenfour.pictures/Runda's Stuff:Schedule a Brainstorm - https://calendar.app.google/bbehqNhviGaFzdL27Website - https://runda.ca/Newsletter - https://www.thespacehotel.ca/newsletter---Have ideas to share? Come guest on the podcast: forms.gle/XiJja6kVS2CAkWYJA---Show Notes:00:00 Intro00:55 Raspberry Pi Translations15:06 Unexpected Raves30:42 Donate to Skip38:19 Outro

    39 min

About

A brain-hurricane where Josh and Runda discuss new ideas designed to go viral. We're probably telling you about the idea because we wish we could do it ourselves, but we don't have the time. We'll be sharing our insights from the ad industry, our networks, and regular research to share trends & opportunities focussed on virality. Also, we'll bring on some cool guests sometimes.