AWS Partners Unplugged

Amazon Web Services (AWS)

AWS Partner Unplugged is a podcast that speaks to all aspects of AWS' technology applications. In each episode we will select a specific topic (e.g., Large Language Models. significant use case applications, partnership best practices) and an AWS host will interact with subject matter experts to deliberate upon the important reference points within each area of discussion. We are not afraid of ideas that make us more curious and enable us to learn collectively. We look forward to robust discussions, sometimes funny ones too, with the overall goal of making us all intellectually better after than we were before!

  1. 6d ago

    AWSPU Ep 22: Strategic Partnerships with Carmen Puccio: How AWS Partners Build Production-Ready Solutions

    In this episode, we sit down with Carmen Puccio, Senior Manager of Worldwide Tech Partner Solutions Architecture at AWS, to explore how AWS works strategically with partners to create design wins and production-ready solutions. Carmen brings a unique perspective from his 15-year journey at Associated Press building large-scale systems to his 10 years at AWS working across migration, containers, and now partner solutions architecture. We dive deep into what makes a successful design win - moving beyond sandbox experiments to validated, production-ready solutions that drive real customer value. Carmen explains how AWS's structured partnership approach delivers faster time to market, AWS validation credibility, and established revenue models at scale, contrasting this with partners working in isolation. The conversation covers AWS's four strategic pillars for 2026: generative AI and agentic AI (including Agent Core's 2 million SDK downloads in five months), AWS Marketplace evolution with multi-product solutions and partner revenue measurement, technical differentiation through co-engineering, and regional expansion for data sovereignty requirements. Carmen shares concrete examples from partners like Datadog's EKS add-ons, Workday and PGA Tour's Agent Core implementations, and the transformative impact of AWS Transform reducing modernization timelines by up to 4x. We also explore the new marketplace capabilities that allow partners to bundle multiple products and services, plus the game-changing partner revenue measurement tools launched in January 2026. For partners listening, Carmen provides clear next steps: work closely with your PSA and PDM teams, leverage your partner plan as a go-to-market foundation, and maintain that crucial two-way conversation with AWS about emerging customer needs and market opportunities. Contact: E-mail: aws-partner-unplugged-podcast-hosts@amazon.com LinkedIn: https://www.linkedin.com/in/carmenapuccio/

    27 min

  2. May 12 ·  Video

    AWSPU Ep 21: 20 Years of AWS: From S3 to AI - A Milestone Celebration

    In this special milestone episode, we celebrate 20 years of Amazon Web Services in our very first video podcast. From the launch of S3 on Pi Day 2006 to today's AI revolution, we explore AWS's incredible journey from a single storage service to a global cloud platform serving 500 trillion objects and 200 million requests per second. We dive deep into the evolution of the AWS Partner Network, which has grown from 50 partners in 2012 to nearly 150,000 partners globally, generating significant service revenue multipliers for every unit of AWS technology sold. We share inspiring customer stories from Formula One's fan base growth to Pinterest's AI-powered discovery engine serving 600 million users, and highlight breakthrough innovations like in silico medicine's accelerated drug discovery process. Looking ahead, we discuss AWS's massive AI investments, including Project Rainier's Trainium2 chips, Amazon Bedrock's multi-model approach, and the enormous AI opportunity by 2030. We emphasize that partners who embrace AI now will define the next chapter of cloud computing, echoing Dr. Werner Vogels' Renaissance analogy from his final re:Invent keynote. This episode captures both the remarkable achievements of the past two decades and the ambitious vision for the future, making it clear that the next 20 years will make the first 20 look like just a warm-up.

    33 min

  3. Apr 22

    AWSPU Ep 20: AWS Marketplace Transformation with Matt Yanchyshyn

    In this episode, Igor sits down with Matt Yanchyshyn, Vice President of AWS Marketplace and Partner Services, to explore the explosive growth of AWS Marketplace from billions to tens of billions in transactions. With 99% of the top 1,000 AWS customers now having active marketplace subscriptions and over 3 million subscriptions globally, Matt reveals how the "App Store generation" in C-suite positions is driving this transformation. The conversation covers the fastest-growing AI and Agents Tools category (900 to 3,000+ solutions in months), the introduction of multi-product solutions that bundle software, services, and AI components, and new features like Express Private Offers for automated negotiated pricing. Matt emphasizes how successful partners embrace both product-led growth and sales-led growth simultaneously, with automation playing a crucial role in scaling co-sell opportunities. Key takeaway: Partners must embrace marketplace, agents, and automation to serve the next generation of enterprise buyers who demand immediate access to integrated solutions. AWS Marketplace Features AI and Agents Tools marketplace: https://aws.amazon.com/marketplace/search/results?searchTerms=AI+agentsMulti-product solutions: https://docs.aws.amazon.com/marketplace/latest/buyerguide/multi-product-solutions.htmlPrivate offers: https://docs.aws.amazon.com/marketplace/latest/userguide/private-offers-overview.htmlExpress Private Offers: https://docs.aws.amazon.com/marketplace/latest/userguide/express-private-offers-workflow.htmlSaaS Quick Launch: https://docs.aws.amazon.com/marketplace/latest/buyerguide/saas-quick-launch.htmlProfessional Services: https://aws.amazon.com/marketplace/search/results?searchTerms=professional+servicesAWS Services Mentioned Amazon Connect: https://aws.amazon.com/connect/Amazon Bedrock: https://aws.amazon.com/bedrock/Partner Central APIs: https://docs.aws.amazon.com/partnercentral/Companies & Solutions Referenced Salesforce: https://aws.amazon.com/marketplace/search/results?searchTerms=salesforceMongoDB: https://aws.amazon.com/marketplace/search/results?searchTerms=mongodbElastic: https://aws.amazon.com/marketplace/search/results?searchTerms=elasticZscaler: https://aws.amazon.com/marketplace/search/results?searchTerms=zscalerCrowdStrike: https://aws.amazon.com/marketplace/search/results?searchTerms=crowdstrikeDatabricks: https://aws.amazon.com/marketplace/search/results?searchTerms=databricksWorkday: https://aws.amazon.com/marketplace/search/results?searchTerms=workdayServiceNow: https://aws.amazon.com/marketplace/search/results?searchTerms=servicenow

    26 min

  4. Mar 3

    AWSPU Ep 19: Inside Customer Solutions Management: How CSMs Drive Success at AWS

    In this episode, Igor sits down with Christina, a Senior Customer Solutions Manager (CSM), and Alicia, a Senior Manager, to explore the critical role of CSMs at AWS. They discuss how CSMs help accelerate customer and partner goals through a unique blend of technical expertise and business acumen. The conversation covers the diverse career paths that lead to CSM roles, from consulting and software development to education and healthcare. Christina and Alicia explain how CSMs operate differently for each customer based on their cloud maturity level - from simple lift-and-shift migrations for nascent customers to complex co-innovation projects with digitally native organizations. They emphasize that success criteria are uniquely defined for each customer, requiring CSMs to understand not just the technical requirements but also the business outcomes and human change management aspects of cloud adoption. The episode highlights how CSMs serve as trusted advisors who bridge the gap between technology and business, working across AWS's ecosystem to deliver end-to-end customer experiences. With over 600 CSMs worldwide and growing, the role continues to evolve as technology advances, particularly in areas like generative AI and agentic solutions. For partners, CSMs provide the same customer-obsessed approach, helping navigate AWS's complex ecosystem and achieve market success through strategic integrations and early adoption programs. Alicia Retzlaff: https://www.linkedin.com/in/aliciaretzlaff/Christina Bucio: https://www.linkedin.com/in/christina-bucio-aa329953/Igor: https://www.linkedin.com/in/igor-alekseev-b6425835/

    20 min

  5. Feb 18

    AWSPU Ep 18: IAM Temporary Delegations Deep Dive

    Igor sits down with Welly Siauw, Principal Partner Solutions Architect at AWS, to explore the game-changing IAM Temporary Delegations feature that's simplifying how AWS partners onboard and manage customer accounts. They dive deep into how this feature eliminates the friction of traditional onboarding processes, where customers previously had to navigate complex documentation and manually configure IAM roles and permissions. Now, partners can request temporary, limited permissions that customers can review and approve through a streamlined console experience, complete with AI-generated human-readable permission descriptions. The conversation covers advanced patterns like read-only discovery followed by deployment permissions, admin delegation workflows for enterprise environments, and day-two operations for ongoing feature updates. With robust security controls including CloudTrail logging, permission boundaries, and revocation capabilities, this feature represents a new standard for partner-customer trust and operational efficiency. Current adopters include major partners like CrowdStrike, Databricks, Sentinel One, and HashiCorp, with the feature available to ISV Accelerate partners with AWS Marketplace listings. Guest **Welly Siauw** - Principal Partner Solutions Architect, AWS - LinkedIn: https://www.linkedin.com/in/wellsiau/ Links: * https://docs.aws.amazon.com/IAM/latest/UserGuide/access_policies-temporary-delegation.html * https://docs.aws.amazon.com/IAM/latest/UserGuide/access_policies-temporary-delegation-partner-guide.html * https://aws.amazon.com/blogs/apn/streamline-customer-onboarding-and-accelerate-time-to-value-with-aws-iam-temporary-delegation/

    23 min

  6. Feb 12

    AWSPU Ep 17: Post-re:Invent 2025 Deep Dive

    Igor and Sri kick off 2026 by diving deep into the most significant AWS re:Invent 2025 announcements that are reshaping the cloud landscape. They explore the revolutionary Amazon Nova family expansion, including the multimodal Nova Omni and the game-changing Nova Forge program for custom frontier models. The discussion covers massive infrastructure advances like S3 Vectors supporting 2 billion vectors per index, the powerful Graviton 5 and Trainium 3 Ultra servers, and transformative developer tools like Lambda Durable Functions. They also examine how AWS Transform Custom is revolutionizing legacy modernization, cutting execution times by 80% and transforming mainframe applications from years-long projects into months-long initiatives. This episode provides partners with essential insights into leveraging these innovations for building, scaling, and transforming their cloud solutions. blog link: https://aws.amazon.com/blogs/aws/top-announcements-of-aws-reinvent-2025/ Sri: https://www.linkedin.com/in/sraghavan24/ Igor: https://www.linkedin.com/in/igor-alekseev-b6425835/

    14 min

  7. Feb 4

    AWSPU Ep 16: Scaling Enterprise AI with Cloudera's Agentic Approach

    In this episode, we sit down with Michelle Hoover, Senior Vice President of Global Alliances at Cloudera, to explore how you and your enterprise can move beyond AI "science experiments" to production-ready solutions. We hear compelling customer stories, including how a pharmaceutical company cut drug development cycles from 10 to 5 years and how a pharmaceutical company uses agentic AI to save lives in humanitarian crises. We cover Cloudera's evolution from Hadoop pioneer to AI platform leader, their strategic partnership with AWS, and practical approaches you can use to implement agentic AI in regulated industries. We also discuss overcoming marketplace adoption challenges, leveraging AWS funding programs, and Cloudera's vision for "data anywhere, AI everywhere" through their unified platform approach that you can adopt.

    27 min

  8. 11/25/2025

    AWSPU Ep 15: AWS re:Invent 2025 Partner Guide: Your Complete Roadmap to the Conference

    We dive into the ultimate guide for AWS partners attending re:Invent 2025 in Las Vegas, December 1st-5th. We break down the must-attend keynotes including Matt Garman's CEO address and Ruba Borno's Partnership Advantage session, explore the new ISV track and partner experience offerings, and share practical Vegas survival tips from comfortable footwear to staying hydrated in the desert. We discuss the AWS Partner Network booths, specialized tracks for consulting partners, interactive chalk talks and workshops, plus networking opportunities and the legendary re:Play party. Whether you're a first-timer or seasoned veteran, we cover everything you need to maximize your re:Invent experience, from certification discounts to trying Amazon's Zoox self-driving taxis, ensuring you're prepared for what Sri calls "the most important event on anybody's calendar in the tech world." More info: * https://aws.amazon.com/blogs/apn/know-before-you-go-an-aws-partners-guide-to-reinvent-2025/ To reach us: * aws-partner-unplugged-podcast-hosts@amazon.com

    17 min
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Ratings & Reviews

4.5
out of 5
6 Ratings

About

AWS Partner Unplugged is a podcast that speaks to all aspects of AWS' technology applications. In each episode we will select a specific topic (e.g., Large Language Models. significant use case applications, partnership best practices) and an AWS host will interact with subject matter experts to deliberate upon the important reference points within each area of discussion. We are not afraid of ideas that make us more curious and enable us to learn collectively. We look forward to robust discussions, sometimes funny ones too, with the overall goal of making us all intellectually better after than we were before!

Information

  • Creator
    Amazon Web Services (AWS)
  • Years Active
    2024 - 2026
  • Episodes
    22
  • Rating
    Clean
  • Show Website
    AWS Partners Unplugged