Do What You Want!

Rachael Johnson

Season 2 of the "Do What You Want" podcast takes us beyond where Season 1 left us, where the host interviewed people who, at one point in their life said, “Ya know... I’m going to… do what I want” and then they went and… did what they want. But right now, the market feels... odd. Everyone wants to sell you their frameworks, trainings, systems, processes. Every other Instagram story is an ad to a webinar that will "unlock your secret to more clients" or "sell your digital products on autopilot."But will it? Or do we need something more? Or maybe all of these coaches & personal brands are on to something, because the word "solopreneur" should have never existed in the first place and we're meant to be in community — to work together, share ideas, and exchange energy. In Season 2 of Do What You Want, Rachael explores what's really going on in the online marketing space right now, interviews experts to learn what's working for them in 2026, and ultimately — encourages you to do what you want. At the end of each episode, YOU get to decide what feels aligned and what doesn't. Take what you need and leave the rest. Listen to every episode or only listen to the ones where the title lights you up. Curious? Then give it a listen! New episodes of this new iteration are out in June 2026.

  1. 6d ago

    Ep 23: How To Create An Offer That Sells with Lori Young

    Send us Fan Mail What We Talk About You've poured your heart into an offer. You know it's good. You launch it and then... nothing. Rachael sits down with offer expert Lori Young to talk about why killer offers flop (spoiler: usually not because the offer itself sucks) and what actually matters when you're designing something people want to buy. Topics include: positioning, personality-driven branding, your core genius, contrarian POVs, and why you need a methodology to back up your authority. Of course... DO WHAT YOU WANT... but if you *want* to sell offers with ease, you'll want to listen to this episode. 😉 Resources Mentioned: Offer X-Ray — A comprehensive diagnostic for your offers with a PDF report and actionable priorities. Click/tap here to grab it. (-- affiliate link) Founding member price: $47 through July 31st, 2026 (price goes up on Aug 1) How to Find Lori Young On The Internetz: Website: onabmissionbrands.com Podcast: The Offer Mojo Show Instagram: @offer_magician Thanks so much for listening! Don't forget to subscribe do you don't miss any episodes. Please, please please leave a review if you enjoy this podcast! Work with Rachael: Brand Soundcheck — More Info Why You're Not Getting Clients Quiz — Takes 2 minutes Do What You Want Community (Free to Join) — Check It OutBrowse Other ServicesInstagram: @rachaelrantsandravesSubscribe to Rachael's bi-weekly(ish) newsletter: The Real Deal Digest

  2. Jul 8

    Ep 22: AI Tells, Internet Rage, and My New 70-Day Challenge

    Send us Fan Mail Rachael's back solo this week after a guest fell through — and it turns out there was plenty to talk about anyway. She dives into a Threads scuffle over an AI-generated date-ideas post, why "AI tells" have become such a lightning rod, and what it means when someone's voice gets stripped away by over-scripting.  Plus: a new self-imposed challenge to do *some*thing in 70 days... you'll have to listen to find out what it is. Also in this episode: Why she's recording weekly instead of batching — this is the radio show eraRachael's take on AI-generated contentNoticing "AI tells" in a well-known messaging strategist's podcast episode — and why that's not automatically a bad thingWhat she's reading, watching, and listening to right now Mentioned in this episode: The Real Deal Digest — Rachael's newsletter (link in show notes)Do What You Want Community on Skool — free to joinrj-creative.comInstagram: @rachaelrantsandravesJust Mercy by Bryan StevensonThe 12 Week Year by Brian P. Moran and Michael LenningtonThe Bear, Season 3Olivia Rodrigo's new album Thanks so much for listening! Don't forget to subscribe do you don't miss any episodes. Please, please please leave a review if you enjoy this podcast! Work with Rachael: Brand Soundcheck — More Info Why You're Not Getting Clients Quiz — Takes 2 minutes Do What You Want Community (Free to Join) — Check It OutBrowse Other ServicesInstagram: @rachaelrantsandravesSubscribe to Rachael's bi-weekly(ish) newsletter: The Real Deal Digest

  3. Jun 24

    Ep 20: Your Permission to Be Imperfect (And Start Building Anyway)

    Send us Fan Mail In this episode: Rachael unpacks the "three P's" — how perfectionism shows up as armor (not excellence), why pivoting requires moving before you have it all figured out, and why clarity actually lives in conversation with other people, not in your own head. If you're simply looking for permission to go make moves, make sure you listen to the end... where Rachael hands out ALLLL the permission slips you could ever need to go forth and do the thing you want to do. Mentioned in this episode: Dare to Lead by Brené Brown — bookBrené Brown's TED Talk, "The Power of Vulnerability" — https://www.ted.com/talks/brene_brown_the_power_of_vulnerabilityJust Mercy by Bryan Stevenson — bookyou seem pretty sad for a girl so in love — Olivia Rodrigo's new albumFriends & Neighbors — Apple TV+, starring Jon HammWork with Rachael: Brand Soundcheck — More Info Why You're Not Getting Clients Quiz — Takes 2 minutes Do What You Want Community (7-day free trial, then $10/mo) — Check It OutBrowse Other ServicesInstagram: @rachaelrantsandravesThanks so much for listening! Don't forget to subscribe do you don't miss any episodes. Please, please please leave a review if you enjoy this podcast! Work with Rachael: Brand Soundcheck — More Info Why You're Not Getting Clients Quiz — Takes 2 minutes Do What You Want Community (Free to Join) — Check It OutBrowse Other ServicesInstagram: @rachaelrantsandravesSubscribe to Rachael's bi-weekly(ish) newsletter: The Real Deal Digest

  4. 07/31/2025

    Ep 16: How Karina Pontiles Uses Hypnosis to Help You Get Unstuck

    Send us Fan Mail "Everyone thought I was crazy for walking away. But for the first time in my life, I wasn't abandoning myself." Oooh... powerful words! Do you ever feel like you're abandoning yourself so you can just... survive? Maybe you're barely surviving because you're not ABLE to truly be yourself. And if you could follow the path that is meant for you, it will help you break free. That's what this week's episode is all about, where Karina Pontiles shares her R.I.S.E. method with us and how playing the rules and doing what we *think* we should be doing... is really holding us back. We talk about: The hidden cost of doing what you’re “supposed to do”What Karina had to unlearn to actually feel freeWhy success without alignment will always feel emptyHer R.I.S.E.™ Method and how to rewire subconscious patternsHow to break out of survival mode and reclaim your truthIf you've been secretly craving a full-blown life and business reset, this episode may just give you permission to choose what's true to you... not what's expected of you from others. 🔗 Links & Resources: 👉 Learn more about Karina and her R.I.S.E.™ Method: www.karinapontiles.com 👉 Follow Karina on Instagram: @karinapontiles 👉 Connect with Rachael: rj-creative.com Thanks so much for listening! Don't forget to subscribe do you don't miss any episodes. Please, please please leave a review if you enjoy this podcast! Work with Rachael: Brand Soundcheck — More Info Why You're Not Getting Clients Quiz — Takes 2 minutes Do What You Want Community (Free to Join) — Check It OutBrowse Other ServicesInstagram: @rachaelrantsandravesSubscribe to Rachael's bi-weekly(ish) newsletter: The Real Deal Digest

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Season 2 of the "Do What You Want" podcast takes us beyond where Season 1 left us, where the host interviewed people who, at one point in their life said, “Ya know... I’m going to… do what I want” and then they went and… did what they want. But right now, the market feels... odd. Everyone wants to sell you their frameworks, trainings, systems, processes. Every other Instagram story is an ad to a webinar that will "unlock your secret to more clients" or "sell your digital products on autopilot."But will it? Or do we need something more? Or maybe all of these coaches & personal brands are on to something, because the word "solopreneur" should have never existed in the first place and we're meant to be in community — to work together, share ideas, and exchange energy. In Season 2 of Do What You Want, Rachael explores what's really going on in the online marketing space right now, interviews experts to learn what's working for them in 2026, and ultimately — encourages you to do what you want. At the end of each episode, YOU get to decide what feels aligned and what doesn't. Take what you need and leave the rest. Listen to every episode or only listen to the ones where the title lights you up. Curious? Then give it a listen! New episodes of this new iteration are out in June 2026.